{"id":3087,"date":"2023-08-17T12:20:00","date_gmt":"2023-08-17T10:20:00","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=3087"},"modified":"2026-04-29T10:14:25","modified_gmt":"2026-04-29T08:14:25","slug":"jak-google-rozpoznaje-zduplikowane-tresci","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/","title":{"rendered":"Duplicate Content &#8211; jak Google rozpoznaje zduplikowane tre\u015bci?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-Google-rozpoznaje-zduplikowane-tresci-min-1.jpg\" alt=\"Rozpoznawanie zduplikowanych tre\u015bci przez Google\" class=\"wp-image-8544 colorbox-3087 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-Google-rozpoznaje-zduplikowane-tresci-min-1.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-Google-rozpoznaje-zduplikowane-tresci-min-1-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-Google-rozpoznaje-zduplikowane-tresci-min-1-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-Google-rozpoznaje-zduplikowane-tresci-min-1-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-Google-rozpoznaje-zduplikowane-tresci-min-1-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-Google-rozpoznaje-zduplikowane-tresci-min-1-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Jak-Google-rozpoznaje-zduplikowane-tresci-min-1-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Google nie lubi duplikat\u00f3w, tre\u015bci kopiowanych czy opis\u00f3w powielanych na wielu stronach. Specjali\u015bci SEO powtarzaj\u0105 to jak mantr\u0119 i maj\u0105 w tym s\u0142uszno\u015b\u0107. Jednak sk\u0105d Google wie, kt\u00f3ra tre\u015b\u0107 jest kopiowana, a kt\u00f3ra oryginalna, spo\u015br\u00f3d stu stron o tej samej tre\u015bci? No i du\u017co wa\u017cniejsze pytanie \u2013 kt\u00f3r\u0105 z tych stu stron Google wska\u017ce u\u017cytkownikowi na jego zapytanie? Odpowied\u017a brzmi: nie pierwsz\u0105, a najlepsz\u0105!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/#Czym_jest_duplicate_content\" >Czym jest duplicate content?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/#Dlaczego_duplicate_content_jest_problemem\" >Dlaczego duplicate content jest problemem?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/#Co_moze_sie_stac_jesli_mam_powielony_content_na_swojej_stronie\" >Co mo\u017ce si\u0119 sta\u0107, je\u015bli mam powielony content na swojej stronie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/#Czy_to_oznacza_ze_nie_mozna_miec_zadnych_podobnych_tresci_na_stronie\" >Czy to oznacza, \u017ce nie mo\u017cna mie\u0107 \u017cadnych podobnych tre\u015bci na stronie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/#Jak_uniknac_problemow_z_duplicate_content\" >Jak unikn\u0105\u0107 problem\u00f3w z duplicate content?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/#Oryginalnosc_i_unikalnosc_w_cenie\" >Oryginalno\u015b\u0107 i unikalno\u015b\u0107 w cenie!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/#Kto_jeszcze_stosuje_kopiowane_tresci\" >Kto jeszcze stosuje kopiowane tre\u015bci?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/#Wybor_najlepszej_%E2%80%9Ckopii%E2%80%9D\" >Wyb\u00f3r najlepszej \u201ckopii\u201d<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_duplicate_content\"><\/span><strong>Czym jest duplicate content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wyobra\u017a sobie, \u017ce jeste\u015b na przyj\u0119ciu urodzinowym i dostajesz dwa identyczne prezenty od dw\u00f3ch r\u00f3\u017cnych os\u00f3b. Oba prezenty wygl\u0105daj\u0105 dok\u0142adnie tak samo i maj\u0105 te same rzeczy w \u015brodku. Wtedy zaczynasz si\u0119 zastanawia\u0107, kt\u00f3ry prezent jest prawdziwy i kt\u00f3ry jest podr\u00f3bk\u0105. To w\u0142a\u015bnie podobnie dzia\u0142a w \u015bwiecie wyszukiwarek internetowych, takich jak Google, gdy chodzi o duplikowany content.<\/p>\n\n\n\n<p>Duplicate content to sytuacja, w kt\u00f3rej ta sama tre\u015b\u0107 lub bardzo podobna tre\u015b\u0107 pojawia si\u0119 na r\u00f3\u017cnych stronach internetowych. To troch\u0119 jakby dwie strony internetowe mia\u0142y te same s\u0142owa i obrazy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e90582b2-086f-4d25-87f4-29a45b6cdb11\"><span class=\"hs-cta-node hs-cta-e90582b2-086f-4d25-87f4-29a45b6cdb11\" id=\"hs-cta-e90582b2-086f-4d25-87f4-29a45b6cdb11\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e90582b2-086f-4d25-87f4-29a45b6cdb11\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-e90582b2-086f-4d25-87f4-29a45b6cdb11\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e90582b2-086f-4d25-87f4-29a45b6cdb11.png\"  alt=\"Audyt SEO strony internetowej\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e90582b2-086f-4d25-87f4-29a45b6cdb11', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_duplicate_content_jest_problemem\"><\/span><strong>Dlaczego duplicate content jest problemem?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google i inne wyszukiwarki chc\u0105 pokazywa\u0107 u\u017cytkownikom r\u00f3\u017cnorodne i warto\u015bciowe wyniki. Je\u015bli wiele stron ma dok\u0142adnie tak\u0105 sam\u0105 tre\u015b\u0107, to mo\u017ce by\u0107 myl\u0105ce dla u\u017cytkownik\u00f3w. Wyszukiwarki chc\u0105 unikn\u0105\u0107 pokazywania tych samych informacji w wielu wynikach.<\/p>\n\n\n\n<p>Aby znale\u017a\u0107 powielon\u0105 tre\u015b\u0107 na swojej stronie www, mo\u017cesz wykorzysta\u0107 jeden z poni\u017cszych sposob\u00f3w:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Narz\u0119dzia do sprawdzania podobie\u0144stwa tre\u015bci &#8211;<\/strong> skorzystaj z narz\u0119dzi online dost\u0119pnych do sprawdzania podobie\u0144stwa tekstu, np. Copyscape. Takie narz\u0119dzia por\u00f3wnuj\u0105 tre\u015b\u0107 witryny do innych stron internetowych, pomagaj\u0105c zlokalizowa\u0107 potencjalne przypadki zduplikowanej zawarto\u015bci.<\/li>\n\n\n\n<li><strong>Wyszukiwarki internetowe &#8211; <\/strong>skorzystaj z wyszukiwarek internetowych, wpisuj\u0105c fragmenty tekstu ze swojej strony w cudzys\u0142owach. W ten spos\u00f3b mo\u017cesz sprawdzi\u0107, czy inne strony zawieraj\u0105 t\u0119 sam\u0105 lub bardzo podobn\u0105 tre\u015b\u0107.<\/li>\n\n\n\n<li><strong>Google Search Console &#8211; <\/strong>je\u015bli masz zarejestrowane swoje strony w Google Search Console, mo\u017cesz u\u017cy\u0107 tego narz\u0119dzia do zidentyfikowania potencjalnych problem\u00f3w zduplikowanej tre\u015bci na Twojej stronie. Wejd\u017a w zak\u0142adk\u0119 <strong>Strony<\/strong>, a nast\u0119pnie odnajd\u017a b\u0142\u0119dy zwi\u0105zane z duplikatami w sekcji &#8220;<strong>Dlaczego strony nie s\u0105 zindeksowane<\/strong>&#8220;.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_moze_sie_stac_jesli_mam_powielony_content_na_swojej_stronie\"><\/span><strong>Co mo\u017ce si\u0119 sta\u0107, je\u015bli mam powielony content na swojej stronie?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli twoja strona ma du\u017co powtarzaj\u0105cej si\u0119 tre\u015bci, Google mo\u017ce mie\u0107 problem z okre\u015bleniem, kt\u00f3ra strona jest &#8220;oryginalna&#8221; i w kt\u00f3r\u0105 warto kierowa\u0107 u\u017cytkownik\u00f3w. To mo\u017ce spowodowa\u0107, \u017ce twoja strona b\u0119dzie gorzej <a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\">widoczna w wynikach wyszukiwania<\/a> lub nawet zostanie ca\u0142kowicie pomini\u0119ta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_to_oznacza_ze_nie_mozna_miec_zadnych_podobnych_tresci_na_stronie\"><\/span><strong>Czy to oznacza, \u017ce nie mo\u017cna mie\u0107 \u017cadnych podobnych tre\u015bci na stronie?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nie do ko\u0144ca. Troch\u0119 podobie\u0144stwa mi\u0119dzy stronami nie jest problemem. Chodzi o to, aby unika\u0107 dos\u0142ownego kopiowania ca\u0142ych blok\u00f3w tekstu lub stron w 100%. Lepiej jest tworzy\u0107 unikalne tre\u015bci i prezentowa\u0107 informacje w sw\u00f3j spos\u00f3b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_uniknac_problemow_z_duplicate_content\"><\/span><strong>Jak unikn\u0105\u0107 problem\u00f3w z duplicate content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tworzenie oryginalnych tre\u015bci to klucz. Je\u015bli masz podobne tre\u015bci na r\u00f3\u017cnych stronach, postaraj si\u0119 dostosowa\u0107 je tak, aby by\u0142y wyj\u0105tkowe i dodawa\u0142y warto\u015b\u0107 dla u\u017cytkownik\u00f3w. Mo\u017cesz te\u017c korzysta\u0107 z odpowiednich oznacze\u0144, takich jak kanoniczne linki, aby wskaza\u0107, kt\u00f3ra wersja strony jest g\u0142\u00f3wna.<\/p>\n\n\n\n<p>Je\u015bli jednak znalaz\u0142e\u015b duplikaty zewn\u0119trzne lub wewn\u0119trzne na swojej stronie, powiniene\u015b podj\u0105\u0107 odpowiednie kroki:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Usuwanie lub redagowanie <\/strong>&#8211; je\u015bli zauwa\u017cysz, \u017ce twoja strona zawiera zduplikowan\u0105 tre\u015b\u0107, najlepiej jest j\u0105 usun\u0105\u0107 lub zmieni\u0107 tak, aby by\u0142a unikalna. Mo\u017cesz te\u017c rozwa\u017cy\u0107 po\u0142\u0105czenie r\u00f3\u017cnych wersji zduplikowanych stron w jedn\u0105, bardziej kompleksow\u0105 stron\u0119.<\/li>\n\n\n\n<li><strong>Skorzystanie z kanonicznego tagu <\/strong>&#8211; w&nbsp;przypadku, gdy nie mo\u017cesz usun\u0105\u0107 zduplikowanej tre\u015bci (np. na stronach e-commerce z produktami o podobnym opisie), mo\u017cesz doda\u0107 tag kanoniczny (canonical). Jest to wskazanie dla wyszukiwarek, kt\u00f3ra wersja strony jest g\u0142\u00f3wna i powinna by\u0107 preferowana w wynikach wyszukiwania.<\/li>\n\n\n\n<li><strong>Odmowa indeksowania <\/strong>&#8211; w&nbsp;pliku robots.txt mo\u017cesz zadeklarowa\u0107, \u017ce niekt\u00f3re cz\u0119\u015bci strony nie powinny by\u0107 indeksowane przez wyszukiwarki. To przydatne, gdy chcesz unikn\u0105\u0107 indeksowania zduplikowanej tre\u015bci, np. na stronach z wersjami j\u0119zykowymi.<\/li>\n\n\n\n<li><strong>Wniosek o usuni\u0119cie <\/strong>&#8211; je\u015bli inna strona internetowa zawiera twoj\u0105 zduplikowan\u0105 tre\u015b\u0107 i jest to naruszenie praw autorskich, mo\u017cesz poprosi\u0107 w\u0142a\u015bciciela witryny o usuni\u0119cie tre\u015bci. W skrajnych przypadkach mo\u017cesz skorzysta\u0107 z narz\u0119dzi do zg\u0142aszania narusze\u0144 w wyszukiwarkach.<\/li>\n\n\n\n<li><strong>Ustalenie priorytet\u00f3w <\/strong>&#8211; je\u015bli masz wiele przypadk\u00f3w zduplikowanej tre\u015bci, zidentyfikuj te o najwi\u0119kszym znaczeniu dla witryny i najpierw zajmij si\u0119 nimi.<\/li>\n<\/ol>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oryginalnosc_i_unikalnosc_w_cenie\"><\/span><strong>Oryginalno\u015b\u0107 i unikalno\u015b\u0107 w cenie!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Po pierwsze Google zawsze ch\u0119tniej podpowie stron\u0119, kt\u00f3ra ma tre\u015b\u0107 unikaln\u0105 i oryginaln\u0105 \u2013 to wiemy od zawsze. Czyli samodzielnie stworzona tre\u015b\u0107 opisuj\u0105ca np. us\u0142ug\u0119 jest ch\u0119tniej pokazywana w wynikach wyszukiwania, ni\u017c tre\u015b\u0107 skopiowana z czyich\u015b materia\u0142\u00f3w marketingowych. Widzimy jednak w Internecie, szczeg\u00f3lnie w e-sklepach tre\u015bci skopiowane, kt\u00f3re mimo wszystko pojawiaj\u0105 si\u0119 w wynikach wyszukiwania. Google woli tre\u015bci oryginalne, ale na strony i content kopiowany r\u00f3wnie\u017c znalaz\u0142 spos\u00f3b.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1688\" height=\"1125\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci.jpg\" alt=\"duplicate content pozycjonowanie\" class=\"wp-image-3088 colorbox-3087 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci.jpg 1688w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci-1200x800.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci-630x420.jpg 630w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tre\u0456ci-1260x840.jpg 1260w\" data-sizes=\"(max-width: 1688px) 100vw, 1688px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1688px; --smush-placeholder-aspect-ratio: 1688\/1125;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kto_jeszcze_stosuje_kopiowane_tresci\"><\/span><strong>Kto jeszcze stosuje kopiowane tre\u015bci?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W kontek\u015bcie prowadzenia bloga, czy strony WWW firm &#8211; kopiowanie tre\u015bci od innych narusza prawo autorskie i prawa pokrewne, dlatego te\u017c nie jest cz\u0119sto spotykane. Wr\u00f3\u0107my jednak do przyk\u0142adu z e-sklepami. Wszystkie ksi\u0119garnie internetowe otrzymuj\u0105 te same materia\u0142y marketingowe z opisem ksi\u0105\u017cki, kt\u00f3r\u0105 maj\u0105 wprowadzi\u0107 do swojej oferty. Kilka ksi\u0119gar\u0144 napisa\u0142o w\u0142asny autorski opis ksi\u0105\u017cki, a pozosta\u0142e skopiowa\u0142y ca\u0142\u0105 tre\u015b\u0107 lub fragment, z otrzymanych materia\u0142\u00f3w. W efekcie tego na kilkudziesi\u0119ciu podstronach pojawia si\u0119 ta sama tre\u015b\u0107. Co wi\u0119c Google bierze pod uwag\u0119, by zadecydowa\u0107, kt\u00f3r\u0105 z tych niemal\u017ce identycznych stron zaprezentowa\u0107 na zapytanie u\u017cytkownika o konkretn\u0105 ksi\u0105\u017ck\u0119?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wybor_najlepszej_%E2%80%9Ckopii%E2%80%9D\"><\/span><strong>Wyb\u00f3r najlepszej \u201ckopii\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google ocenia najpierw wiarygodno\u015b\u0107 ka\u017cdej kopii: \u017ar\u00f3d\u0142a, prawa do publikacji, licencje, informacje o zawartych w tre\u015bci cytatach, s\u0142owa kluczowe, ranking strony, autorstwo tre\u015bci, tytu\u0142, wydawc\u0119, miejsce opublikowania, dat\u0119 opublikowania, j\u0119zyk i wiele innych. Drugim krokiem jest ocena r\u00f3\u017cnych wersji tej samej tre\u015bci i pomiar d\u0142ugo\u015bci oryginalnego tekstu. Na podstawie tych dw\u00f3ch wska\u017anik\u00f3w Google jest w stanie zr\u00f3\u017cnicowa\u0107 i oceni\u0107 kilkadziesi\u0105t stron z niemal\u017ce identyczn\u0105 tre\u015bci\u0105 a nawet wi\u0119cej: wybra\u0107 najlepsz\u0105, kt\u00f3ra jego zdaniem cechuje si\u0119 najwi\u0119ksz\u0105 wiarygodno\u015bci\u0105 i u\u017cyteczno\u015bci\u0105 dla u\u017cytkownika.<\/p>\n\n\n\n<p>Google nie chce, \u017ceby u\u017cytkownik w wynikach wyszukiwania trafi\u0142 na kilka wynik\u00f3w z rz\u0119du, kt\u00f3re zawieraj\u0105 t\u0119 sam\u0105 tre\u015b\u0107 i przedziera\u0142 si\u0119 przez nie, dlatego te\u017c wykonuje t\u0119 prac\u0119 za niego. Serwuje najpierw wyniki niekopiowane, a potem najlepsze strony z tych skopiowanych. Warto zauwa\u017cy\u0107, \u017ce data publikacji jest tylko jednym z wielu wyznacznik\u00f3w wyboru najlepszej kopii, dlatego cz\u0119sto to nie pierwszy tekst jest wy\u015bwietlany przez Google w wynikach wyszukiwania.<\/p>\n\n\n\n<p>Koniec ko\u0144c\u00f3w kopiowanie tre\u015bci &#8211; poza tym, \u017ce jest nieetyczne i nie sprzyja optymalizacji strony &#8211; szkodzi zar\u00f3wno kopiuj\u0105cym jak i kopiowanym.<\/p>\n\n\n\n<p>Po wi\u0119cej informacji zapraszam na SeobytheSea: <a href=\"http:\/\/www.seobythesea.com\/2018\/10\/how-google-might-identify-primary-versions-of-duplicate-pages\/\">http:\/\/www.seobythesea.com\/2018\/10\/how-google-might-identify-primary-versions-of-duplicate-pages\/<\/a><\/p><div class=\"gakmd69f2cc470c198\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nvjii69f2cc470c09f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nvjii69f2cc470c09f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nvjii69f2cc470c09f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nvjii69f2cc470c09f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nvjii69f2cc470c09f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rptex69f2cc470c02a\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rptex69f2cc470c02a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rptex69f2cc470c02a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rptex69f2cc470c02a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rptex69f2cc470c02a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rptex69f2cc470c02a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yracw69f2cc470bfb7\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yracw69f2cc470bfb7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yracw69f2cc470bfb7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yracw69f2cc470bfb7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yracw69f2cc470bfb7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yracw69f2cc470bfb7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tllqo69f2cc470bf38\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tllqo69f2cc470bf38 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tllqo69f2cc470bf38 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tllqo69f2cc470bf38 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tllqo69f2cc470bf38 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tllqo69f2cc470bf38 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"umfjv69f2cc470bebf\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.umfjv69f2cc470bebf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.umfjv69f2cc470bebf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.umfjv69f2cc470bebf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.umfjv69f2cc470bebf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.umfjv69f2cc470bebf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vbxph69f2cc470be3d\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vbxph69f2cc470be3d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vbxph69f2cc470be3d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vbxph69f2cc470be3d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vbxph69f2cc470be3d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vbxph69f2cc470be3d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hcwws69f2cc470bdc6\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hcwws69f2cc470bdc6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hcwws69f2cc470bdc6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hcwws69f2cc470bdc6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hcwws69f2cc470bdc6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hcwws69f2cc470bdc6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mznjo69f2cc470bd39\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mznjo69f2cc470bd39 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mznjo69f2cc470bd39 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mznjo69f2cc470bd39 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mznjo69f2cc470bd39 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mznjo69f2cc470bd39 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pjjsb69f2cc470b508\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3087 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4.2\/5 - (5 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google nie lubi duplikat\u00f3w, tre\u015bci kopiowanych czy opis\u00f3w powielanych na wielu stronach. Specjali\u015bci SEO powtarzaj\u0105 to jak mantr\u0119 i maj\u0105 w tym s\u0142uszno\u015b\u0107. Jednak sk\u0105d Google wie, kt\u00f3ra tre\u015b\u0107 jest kopiowana, a kt\u00f3ra oryginalna, spo\u015br\u00f3d stu stron o tej samej tre\u015bci? No i du\u017co wa\u017cniejsze pytanie \u2013 kt\u00f3r\u0105 z tych stu stron Google wska\u017ce u\u017cytkownikowi [&hellip;]<\/p>\n","protected":false},"author":101027,"featured_media":3128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[28,54,85,84,26,124,181,83,163],"class_list":["post-3087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie","tag-algorytm-google","tag-ciekawostki-2","tag-copywriting","tag-duplicate-content","tag-google","tag-seo-pozycjonowanie","tag-seo-copywriting","tag-strony-www","tag-tresc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak Google rozpoznaje zduplikowane tre\u015bci? - WeNet<\/title>\n<meta name=\"description\" content=\"Google nie lubi duplikat\u00f3w, tre\u015bci kopiowanych czy opis\u00f3w powielanych na wielu stronach. Specjali\u015bci SEO powtarzaj\u0105 to jak mantr\u0119 i maj\u0105 w tym s\u0142uszno\u015b\u0107. Jednak sk\u0105d Google wie, kt\u00f3ra tre\u015b\u0107 jest kopiowana, a kt\u00f3ra oryginalna, spo\u015br\u00f3d stu stron o tej samej tre\u015bci? Odpowied\u017a brzmi: nie pierwsza, a najlepsz\u0105!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-google-rozpoznaje-zduplikowane-tresci\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak Google rozpoznaje zduplikowane tre\u015bci?\" \/>\n<meta property=\"og:description\" content=\"Google nie lubi duplikat\u00f3w, tre\u015bci kopiowanych czy opis\u00f3w powielanych na wielu stronach. Specjali\u015bci SEO powtarzaj\u0105 to jak mantr\u0119 i maj\u0105 w tym s\u0142uszno\u015b\u0107. 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Specjali\u015bci SEO powtarzaj\u0105 to jak mantr\u0119 i maj\u0105 w tym s\u0142uszno\u015b\u0107. Jednak sk\u0105d Google wie, kt\u00f3ra tre\u015b\u0107 jest kopiowana, a kt\u00f3ra oryginalna, spo\u015br\u00f3d stu stron o tej samej tre\u015bci? Odpowied\u017a brzmi: nie pierwsza, a najlepsz\u0105!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/prodblog.wenet.pl\/blog\/wp-content\/uploads\/2018\/10\/Jak_Google_rozpoznaje_zduplikowane_tresci.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katarzyna Bogucka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak Google rozpoznaje zduplikowane tre\u015bci? - WeNet","description":"Google nie lubi duplikat\u00f3w, tre\u015bci kopiowanych czy opis\u00f3w powielanych na wielu stronach. 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