{"id":3384,"date":"2019-02-11T09:53:45","date_gmt":"2019-02-11T08:53:45","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=3384"},"modified":"2023-09-04T23:14:11","modified_gmt":"2023-09-04T21:14:11","slug":"obalamy-mity-czyli-wezmy-ten-marketing-pod-lupe","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/obalamy-mity-czyli-wezmy-ten-marketing-pod-lupe\/","title":{"rendered":"Obalamy mity, czyli we\u017amy ten marketing pod lup\u0119"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3385 colorbox-3384 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe.jpg\" alt=\"Obalamy mity, czyli we\u017amy ten marketing pod lup\u0119\" width=\"1710\" height=\"1111\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe.jpg 1710w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe-200x130.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe-462x300.jpg 462w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe-768x499.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe-1200x780.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe-696x452.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe-1068x694.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe-646x420.jpg 646w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe-1293x840.jpg 1293w\" data-sizes=\"(max-width: 1710px) 100vw, 1710px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1710px; --smush-placeholder-aspect-ratio: 1710\/1111;\" \/><\/p>\n<p>Jak ka\u017cda bran\u017ca, tak\u017ce \u015bwiat marketingu i reklamy funkcjonuje w oparciu o pewne prawid\u0142a i zwi\u0105zki przyczynowo \u2013 skutkowe. Jednym s\u0142owem \u2013 rz\u0105dzi si\u0119 swoimi prawami. Ale ten \u015bwiat \u2013 podobnie jak wszystko inne, r\u00f3wnie\u017c nieustannie si\u0119 zmienia, dlatego to, co sprawdza\u0142o si\u0119 dotychczas, wcale niekoniecznie b\u0119dzie sprawdza\u0142o si\u0119 nadal. Nawet wi\u0119cej, to prawie pewne, \u017ce przyjdzie nam si\u0119 po\u017cegna\u0107 z dotychczasowymi praktykami, by powita\u0107 te nowe. Jakie? O tym poni\u017cej, ale aby doj\u015b\u0107 do w\u0142a\u015bciwej konkluzji, musimy obali\u0107 najpierw te mity w marketingu, kt\u00f3re nadal siej\u0105 pewien zam\u0119t.<\/p>\n<h2><strong>1. \u201eDobry produkt nie potrzebuje reklamy\u201d<\/strong><\/h2>\n<p>Chcia\u0142oby si\u0119 wykrzykn\u0105\u0107: \u201ebzdura\u201d! Owszem, dobry produkt prawdopodobnie sprawi, \u017ce zadowolony klient do nas wr\u00f3ci, mo\u017ce nawet nie raz, czy dwa, a nawet zarekomenduje nas swoim znajomym czy rodzinie, ale ten pan czy pani \u2013 zanim zostanie nabywc\u0105 naszego produktu \u2013 musz\u0105 wiedzie\u0107 o naszym istnieniu. A jak? G\u0142\u00f3wnie poprzez dzia\u0142ania promocyjne i PR-owe, kt\u00f3re wspieraj\u0105 wypuszczenie produktu na rynek. Niestety, osoby \u2013 w\u0142a\u015bnie te pracuj\u0105ce poza dzia\u0142em marketingu \u2013 cz\u0119sto wychodz\u0105 z za\u0142o\u017cenia, \u017ce \u201ezainwestowali\u015bmy tak du\u017co, aby stworzy\u0107 dobry produkt, \u017ce sprzeda si\u0119 sam\u201d. \u015awiat medi\u00f3w, w tym spo\u0142eczno\u015bciowych oraz algorytmy, jakie nimi rz\u0105dz\u0105, wymuszaj\u0105 zasad\u0119, \u017ce \u201eaby co\u015b wyj\u0105\u0107, trzeba najpierw w\u0142o\u017cy\u0107\u201d, a wi\u0119c ponie\u015b\u0107 pewne koszty, aby nast\u0119pnie odcina\u0107 kupony. Koszty te nie zawsze s\u0105 bardzo wysokie, bo tutaj liczy si\u0119 tak\u017ce nasza kreatywno\u015b\u0107 i pomys\u0142. Dobra reklama zadzia\u0142a jak wirus, kt\u00f3rym u\u017cytkownicy b\u0119d\u0105 si\u0119 nawzajem zara\u017ca\u0107.<\/p>\n<h2><strong>2. \u201ePR potrzebny tylko wtedy, kiedy pojawi\u0105 si\u0119 k\u0142opoty\u201d<\/strong><\/h2>\n<p>Dzia\u0142ania PR-owe przydaj\u0105 si\u0119 w sytuacjach kryzysowych, ale obecnie PR w firmie to co\u015b znacznie wi\u0119cej ni\u017c \u201egaszenie po\u017car\u00f3w\u201d. PR-owiec dba o dobry wizerunek i to\u017csamo\u015b\u0107 marki. Komunikuje na rynku, \u017ce jeste\u015bmy \u201efajn\u0105\u201d firm\u0105, mamy dobre produkty, us\u0142ugi, ale opr\u00f3cz tego wspieramy s\u0142uszne inicjatywy (np. kwestie ekologii, akcje charytatywne itp.). Tak naprawd\u0119 to, jak postrzegana jest firma, poza sfer\u0105 tego, co produkuje albo jakie us\u0142ugi \u015bwiadczy, lecz w wymiarze kultury organizacyjnej, zale\u017cy od w\u0142a\u015bciwych sposob\u00f3w komunikacji. Przyk\u0142ad to kampania firmy Lacoste, kt\u00f3ra usun\u0119\u0142a ze swojego logo popularnego krokodyla, a jego miejsce zast\u0105pi\u0142y zagro\u017cone wygini\u0119ciem zwierz\u0119ta, a wszystko po to, aby wspiera\u0107 dzia\u0142ania na rzecz ochrony zwierz\u0105t.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player lazyload\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/iLbW68bDV4g?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<h2><strong>3. \u201eKorzy\u015bci z marketingu s\u0105 gwarantowane tylko dla niekt\u00f3rych bran\u017c\u201d<\/strong><\/h2>\n<p>Nic bardziej mylnego. Ka\u017cda bran\u017ca \u2013 dos\u0142ownie, potrzebuje pewnych praktyk marketingowych, aby wypromowa\u0107 swoj\u0105 ofert\u0119 i znale\u017a\u0107 nabywc\u00f3w. W zale\u017cno\u015bci od rodzaju biznesu, jego wielko\u015bci, skali produkcji, ekspansji w zakresie eksportu, dzia\u0142ania marketingowe b\u0119d\u0105 r\u00f3\u017cne \u2013 mniej lub bardziej intensywne, mniej lub bardziej kosztowne itp., ale zawsze s\u0105 potrzebne. Niezale\u017cnie wi\u0119c od tego, czy pracujemy w przemy\u015ble tekstylnym, w przemy\u015ble pogrzebowym, czy\u2026 produkujemy drony, je\u015bli widzimy naszego konkurenta, kt\u00f3ry pojawia si\u0119 na dobrych pozycjach w wynikach wyszukiwania Google, mo\u017cemy si\u0119 domy\u015bli\u0107 si\u0119, \u017ce prawdopodobnie prowadzi on marketing tre\u015bci. Co nam pozostaje? Goni\u0107 konkurencj\u0119.<\/p>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-3386 colorbox-3384 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska.jpg\" alt=\"Obalamy mity, czyli we\u017amy ten marketing pod lup\u0119\" width=\"1838\" height=\"1034\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska.jpg 1838w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska-200x113.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska-533x300.jpg 533w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska-768x432.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska-1200x675.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska-696x392.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska-1068x601.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska-747x420.jpg 747w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_CSGroupPolska-1493x840.jpg 1493w\" data-sizes=\"(max-width: 1838px) 100vw, 1838px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1838px; --smush-placeholder-aspect-ratio: 1838\/1034;\" \/><strong>4. \u201ePracuj\u0105c nad promocj\u0105 marki nie mog\u0119 sobie pozwoli\u0107 na prawdziw\u0105 kreatywno\u015b\u0107\u201d<\/strong><\/h2>\n<p>To fakt, \u017ce praca nad kampani\u0105 danej marki zaczyna si\u0119 najcz\u0119\u015bciej od mniej przyjemnych i kreatywnych dzia\u0142a\u0144, bo zmierzy\u0107 si\u0119 trzeba z kwestiami formalnymi, biurokracj\u0105, kt\u00f3ra bywa upierdliwa i rzesz\u0105 os\u00f3b \u2013 specjalist\u00f3w ds. tego i owego, kt\u00f3rzy najpierw musz\u0105 takie praktyki pob\u0142ogos\u0142awi\u0107. Ale kiedy ju\u017c pokonali\u015bmy wszelkie formalne przeszkody, nie tylko mo\u017cemy, ale powinni\u015bmy wr\u0119cz podej\u015b\u0107 do pracy nad kampani\u0105 w kreatywny spos\u00f3b, w przeciwnym razie marketing marki skazany jest na pora\u017ck\u0119. Tak! \u017beby zosta\u0107 zauwa\u017conym, trzeba si\u0119 wyr\u00f3\u017cnia\u0107 \u2013 truizm, ale idealnie oddaje t\u0119 zale\u017cno\u015b\u0107. Dajmy si\u0119 ponie\u015b\u0107 fantazji!<\/p>\n<p>Przyk\u0142ad to kampania marki Diesel. Diesel postanowi\u0142 zaj\u0105\u0107 si\u0119 postrzeganiem sfa\u0142szowanych towar\u00f3w przez ludzi, otwieraj\u0105c sklep na nowojorskiej Canal Street, kt\u00f3ry sprzedawa\u0142 przedmioty brandu &#8220;Deisel&#8221;.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player lazyload\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/3pqRgD5Dg4c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p>Nie musimy p\u0142yn\u0105\u0107 a\u017c za ocean, bo mo\u017cemy poda\u0107 tak\u017ce przyk\u0142ad z naszego podw\u00f3rka , taki jak chocia\u017cby reklama produkt\u00f3w do aut K2, z udzia\u0142em Krzysztofa Ho\u0142owczyca:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player lazyload\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/b6Ghc9fDHwo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<h2><strong>5. \u201eMainstreamowe media ograniczy\u0142y linkowanie, dlatego obecno\u015b\u0107 w nich nie stanowi ju\u017c \u017cadnej warto\u015bci\u201d<\/strong><\/h2>\n<p>Od d\u0142u\u017cszego czasu, wa\u017cniejsze media internetowe nie linkuj\u0105 ju\u017c np. firm czy marek w swoich artyku\u0142ach tak cz\u0119sto, jak dawniej. Wynika to z charakteru medi\u00f3w internetowych \u2013 artyku\u0142 podlinkowany kojarzony si\u0119 wci\u0105\u017c ze sponsorowanym, a ten postrzegany jest cz\u0119sto jako nieobiektywny. Dodatkowo te\u017c, wewn\u0119trzna polityka niekt\u00f3rych medi\u00f3w zakazuje linkowania, chyba \u017ce dotyczy wsp\u00f3\u0142pracy komercyjnej.<\/p>\n<p>W efekcie, dla wielu os\u00f3b media te straci\u0142y na atrakcyjno\u015bci, a tym samym wszelkie wysi\u0142ki skierowane ku temu, aby na takich stronach si\u0119 pojawi\u0107, uznawane s\u0105 za daremny wysi\u0142ek, bo korzy\u015b\u0107 z tego niewielka. Nic bardziej mylnego! Nasza obecno\u015b\u0107 w najwa\u017cniejszych bran\u017cowych mediach jest wa\u017cna z kilku powod\u00f3w:<\/p>\n<ul>\n<li>Presti\u017c \u2013 s\u0105 miejsca i portale, w kt\u00f3rych pojawia\u0107 si\u0119 po prostu powinno \u2013 ze wzgl\u0119du na pozycj\u0119 w\u015br\u00f3d lider\u00f3w swojej bran\u017cy.<\/li>\n<li>Wizerunek eksperta w bran\u017cy \u2013 buduje to\u017csamo\u015b\u0107 i wiarygodno\u015b\u0107 marki, je\u015bli w artykule pojawia si\u0119 ekspert z naszej firmy. Nie zapominajmy, \u017ce za najwi\u0119kszymi domami mediowymi cytuj\u0105 kolejne i tak zyskujemy dla firmy wiele wiarygodnych odwo\u0142a\u0144 do naszej marki.<\/li>\n<li>Potencjalna warto\u015b\u0107 SEO i wp\u0142yw na pozycj\u0119 w wyszukiwaniu Google. <a href=\"https:\/\/wenet.pl\/blog\/czynniki-rankingowe-google-czesc-4-klikniecia-wynik-jakosciowy-oraz-cytaty\/\">Google posiada specjalne patenty<\/a>, kt\u00f3re maj\u0105 wp\u0142yw na to, co i jak widzimy w wynikach wyszukiwania. Jeden z patent\u00f3w Google potwierdza obecn\u0105 technologi\u0119 oceny nielinkowanej wzmianki na stronie, kt\u00f3ra jest warto\u015bciowa w oczach Google! To potencjalna warto\u015b\u0107 SEO i wp\u0142yw na pozycj\u0119 w wyszukiwaniu Google.<\/li>\n<\/ul>\n<p>To tylko kilka mit\u00f3w, kt\u00f3re nadal jeszcze s\u0105 sprawc\u0105 niema\u0142ego zamieszania. Aby robi\u0107 dobry i skuteczny marketing marki trzeba przede wszystkim mie\u0107 otwarty umys\u0142, obserwowa\u0107 zmieniaj\u0105ce si\u0119 otoczenie, rynek i uzna\u0107 za pewne, \u017ce to co sprawdza si\u0119 dzisiaj, jutro by\u0107 mo\u017ce b\u0119dziemy musieli w\u0142o\u017cy\u0107 mi\u0119dzy bajki.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0179r\u00f3d\u0142o:<\/strong>\u00a0<a href=\"https:\/\/bit.ly\/2SJk4Kr\">bit.ly\/2SJk4Kr<\/a><\/p><div class=\"hkujc69f2c6f9a2413\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3384 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hkujc69f2c6f9a2413 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hkujc69f2c6f9a2413 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hkujc69f2c6f9a2413 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hkujc69f2c6f9a2413 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hkujc69f2c6f9a2413 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"togsq69f2c6f9a23a4\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3384 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.togsq69f2c6f9a23a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.togsq69f2c6f9a23a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.togsq69f2c6f9a23a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.togsq69f2c6f9a23a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.togsq69f2c6f9a23a4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"avolg69f2c6f9a2336\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3384 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (4 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jak ka\u017cda bran\u017ca, tak\u017ce \u015bwiat marketingu i reklamy funkcjonuje w oparciu o pewne prawid\u0142a i zwi\u0105zki przyczynowo \u2013 skutkowe. Jednym s\u0142owem \u2013 rz\u0105dzi si\u0119 swoimi prawami. Ale ten \u015bwiat \u2013 podobnie jak wszystko inne, r\u00f3wnie\u017c nieustannie si\u0119 zmienia, dlatego to, co sprawdza\u0142o si\u0119 dotychczas, wcale niekoniecznie b\u0119dzie sprawdza\u0142o si\u0119 nadal. Nawet wi\u0119cej, to prawie pewne, [&hellip;]<\/p>\n","protected":false},"author":101028,"featured_media":3385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[26,70,245,177,99,239,38,150,244,113,124,127,59],"class_list":{"0":"post-3384","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-google","9":"tag-linki","10":"tag-marketing","11":"tag-marketing-w-sieci","13":"tag-media-spolecznosciowe","14":"tag-optymalizacja-seo","15":"tag-promocje","16":"tag-public-relations","17":"tag-reklama-w-google","18":"tag-seo-pozycjonowanie","19":"tag-seo-na-wesolo","20":"tag-wyszukiwarka-google-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Obalamy mity, czyli we\u017amy ten marketing pod lup\u0119 - WeNet<\/title>\n<meta name=\"description\" content=\"Jak ka\u017cda bran\u017ca, tak\u017ce \u015bwiat marketingu i reklamy funkcjonuje w oparciu o pewne prawid\u0142a i zwi\u0105zki przyczynowo \u2013 skutkowe. Ale ten \u015bwiat \u2013 podobnie jak wszystko inne, r\u00f3wnie\u017c nieustannie si\u0119 zmienia, dlatego to, co sprawdza\u0142o si\u0119 dotychczas, wcale niekoniecznie b\u0119dzie sprawdza\u0142o si\u0119 nadal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/obalamy-mity-czyli-wezmy-ten-marketing-pod-lupe\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obalamy mity, czyli we\u017amy ten marketing pod lup\u0119\" \/>\n<meta property=\"og:description\" content=\"Jak ka\u017cda bran\u017ca, tak\u017ce \u015bwiat marketingu i reklamy funkcjonuje w oparciu o pewne prawid\u0142a i zwi\u0105zki przyczynowo \u2013 skutkowe. Jednym s\u0142owem \u2013 rz\u0105dzi si\u0119 swoimi prawami. Ale ten \u015bwiat \u2013 podobnie jak wszystko inne, r\u00f3wnie\u017c nieustannie si\u0119 zmienia, dlatego to, co sprawdza\u0142o si\u0119 dotychczas, wcale niekoniecznie b\u0119dzie sprawdza\u0142o si\u0119 nadal. Nawet wi\u0119cej, to prawie pewne, \u017ce przyjdzie nam si\u0119 po\u017cegna\u0107 z dotychczasowymi praktykami, by powita\u0107 te nowe. Jakie? O tym poni\u017cej, ale aby doj\u015b\u0107 do w\u0142a\u015bciwej konkluzji, musimy obali\u0107 najpierw te mity w marketingu, kt\u00f3re nadal siej\u0105 pewien zam\u0119t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/obalamy-mity-czyli-wezmy-ten-marketing-pod-lupe\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-11T08:53:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T21:14:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prodblog.wenet.pl\/blog\/wp-content\/uploads\/2019\/02\/Obalamy_mity_czyli_wezmy_ten_marketing_pod_lupe.jpg\" \/>\n<meta name=\"author\" content=\"Karolina Zem\u0142a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Obalamy mity, czyli we\u017amy ten marketing pod lup\u0119\" \/>\n<meta name=\"twitter:description\" content=\"Jak ka\u017cda bran\u017ca, tak\u017ce \u015bwiat marketingu i reklamy funkcjonuje w oparciu o pewne prawid\u0142a i zwi\u0105zki przyczynowo \u2013 skutkowe. 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