{"id":3953,"date":"2025-03-31T13:50:36","date_gmt":"2025-03-31T11:50:36","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=3953"},"modified":"2025-03-31T13:50:39","modified_gmt":"2025-03-31T11:50:39","slug":"ktory-format-jest-lepszy-png-czy-jpg","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/ktory-format-jest-lepszy-png-czy-jpg\/","title":{"rendered":"Kt\u00f3ry format jest lepszy: PNG czy JPG?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"945\" height=\"756\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/Ktory_format_jest_lepszy_PNG_czy_JPG.png\" alt=\"Ktory_format_jest_lepszy_PNG_czy_JPG\" class=\"wp-image-3954 colorbox-3953 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/Ktory_format_jest_lepszy_PNG_czy_JPG.png 945w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/Ktory_format_jest_lepszy_PNG_czy_JPG-200x160.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/Ktory_format_jest_lepszy_PNG_czy_JPG-375x300.png 375w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/Ktory_format_jest_lepszy_PNG_czy_JPG-768x614.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/Ktory_format_jest_lepszy_PNG_czy_JPG-696x557.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/Ktory_format_jest_lepszy_PNG_czy_JPG-525x420.png 525w\" data-sizes=\"(max-width: 945px) 100vw, 945px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 945px; --smush-placeholder-aspect-ratio: 945\/756;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Najpopularniejsze formaty obraz\u00f3w na stronach WWW to JPG, PNG, GIF i coraz cz\u0119\u015bciej WebP. Jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy tymi formatami? Kt\u00f3re z nich stosuj\u0105 kompresj\u0119 stratn\u0105, a kt\u00f3re bezstratn\u0105? Czy wszystkie obs\u0142uguj\u0105 przezroczysto\u015b\u0107 i <\/strong><a href=\"https:\/\/wenet.pl\/blog\/stworz-sam-animacje-wideo-6-bezplatnych-i-prostych-narzedzi-ktore-cie-zaskocza\/\"><strong>animacje<\/strong><\/a><strong>? Dzi\u015b pochylimy si\u0119 nad nimi, przeanalizujemy i postaramy odpowiedzie\u0107 na pytanie \u2013 kt\u00f3ry z nich warto wybra\u0107 jako najlepszy dla grafik na w\u0142asn\u0105 stron\u0119.<\/strong><\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-941725f0-680b-4a96-8b20-8d683fb18381\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-941725f0-680b-4a96-8b20-8d683fb18381\" class=\"hs-cta-node hs-cta-941725f0-680b-4a96-8b20-8d683fb18381\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/941725f0-680b-4a96-8b20-8d683fb18381\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-941725f0-680b-4a96-8b20-8d683fb18381\" class=\"hs-cta-img colorbox-3953 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/941725f0-680b-4a96-8b20-8d683fb18381.png\" alt=\"Nowe wezwanie do dzia\u0142ania\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '941725f0-680b-4a96-8b20-8d683fb18381', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co to jest format PNG?<\/strong><\/h2>\n\n\n\n<p>Format obrazu PNG (z ang. Portable Network Graphic) przy zapisie wykonuje bezstratn\u0105 kompresj\u0119, co oznacza, \u017ce b\u0119dzie ci\u0119\u017ckim plikiem, ale zapewnia wy\u017csz\u0105 jako\u015b\u0107 grafiki. Ma 48-bitow\u0105 g\u0142\u0119bi\u0119 kolor\u00f3w oraz kana\u0142 alfa \u2013 czyli, m\u00f3wi\u0105c ludzkim g\u0142osem\u00a0\u2013 obs\u0142uguje przezroczysto\u015b\u0107.<\/p>\n\n\n\n<p>Jakie s\u0105 zalety i wady formatu PNG? <strong>Na plus mo\u017cna zapisa\u0107 bezstratn\u0105 kompresj\u0119 i wysok\u0105 jako\u015b\u0107 obrazu<\/strong>. Na minus b\u0119dzie przede wszystkim wi\u0119kszy rozmiar plik\u00f3w w por\u00f3wnaniu do np. JPG. Ten format graficzny wykorzystuje si\u0119 do logotyp\u00f3w, wykres\u00f3w, infografik czy ilustracji.<\/p>\n\n\n\n<p><strong>PROTIP:<\/strong> Je\u015bli chcemy zapisa\u0107 logotyp <em>peengie<\/em> bez t\u0142a \u2013 korzystamy w\u0142a\u015bnie z tego formatu i zapisujemy go bezstratnie w du\u017cym\/oryginalnym rozmiarze. Na gotowy projekt \u2013 niezale\u017cnie czy pracujemy w Photoshopie, Corelu, Canvie czy Gimpie \u2013 wstawiamy ten plik z logo i dopiero wtedy dostosowujemy jego rozmiar do projektu. Wstawiony w ten spos\u00f3b plik PNG b\u0119dzie estetycznie wkomponowywa\u0142 si\u0119 w projekt.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/PNG-bez-kompresji.png\" alt=\"PNG bez kompresji\" class=\"wp-image-3955 colorbox-3953 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/PNG-bez-kompresji.png 300w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/PNG-bez-kompresji-160x160.png 160w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/PNG-bez-kompresji-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Plik PNG, bez kompresji, wa\u017cy 368 KB<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>JPG \u2013 co to za format?<\/strong><\/h2>\n\n\n\n<p>Format obrazu JPEG znany jako JPG (z ang. Joint Photographic Experts Group) to te\u017c nazwa algorytmu kompresuj\u0105cego plik przy zapisie \u2013 dzi\u0119ki czemu obraz jest lekki i szybko si\u0119 wczytuje. Oszcz\u0119dno\u015b\u0107 na wadze pliku odbija si\u0119 jednak niekorzystnie na jako\u015bci (wyst\u0119puje tu kompresja stratna), no i <em>jotpegi<\/em> nie obs\u0142uguj\u0105 przezroczysto\u015bci.<\/p>\n\n\n\n<p>Zastosowanie plik\u00f3w JPG?<strong> To idealne rozwi\u0105zanie do zdj\u0119\u0107, kt\u00f3re maj\u0105 si\u0119 \u0142adowa\u0107 szybko na stronach WWW<\/strong>, w formie grafik do medi\u00f3w spo\u0142eczno\u015bciowych czy na banerach i du\u017cych t\u0142ach.<\/p>\n\n\n\n<p>Je\u015bli natomiast chodzi o zalety i wady formatu JPG, to do pierwszej grupy mo\u017cemy zaliczy\u0107 niski rozmiar plik\u00f3w i wysok\u0105 kompresj\u0119. Na niekorzy\u015b\u0107 tego rodzaju pliku dzia\u0142a brak obs\u0142ugi przezroczysto\u015bci oraz utrata jako\u015bci przy wielokrotnym zapisie.<\/p>\n\n\n\n<p><strong>PROTIP:<\/strong> Kiedy chcemy na stron\u0119 WWW wstawi\u0107 du\u017ce zdj\u0119cie w tle \u2013 sprawdzamy na szablonie strony po\u017c\u0105dane wymiary w pikselach i skalujemy lub przycinamy do nich zdj\u0119cie. Nast\u0119pnie stosujemy zapis z kompresj\u0105 JPG \u2013 dla optymalnego efektu mo\u017cemy por\u00f3wna\u0107 kompresj\u0119 80% i 70% \u2013 szukaj\u0105c w\u00f3wczas takiej warto\u015bci kompresji, przy kt\u00f3rej takie du\u017ce zdj\u0119cie wa\u017cy na tyle ma\u0142o, by wydajno\u015b\u0107 \u0142adowania by\u0142a wysoka, a jednocze\u015bnie wci\u0105\u017c wygl\u0105da dobrze.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/JPG-kompresja-10.jpg\" alt=\"JPG_kompresja_10\" class=\"wp-image-3956 colorbox-3953 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/JPG-kompresja-10.jpg 300w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/JPG-kompresja-10-160x160.jpg 160w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/JPG-kompresja-10-150x150.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Plik JPG, kompresja 10%, plik wa\u017cy 39 KB, obraz wygl\u0105da dobrze<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/JPG-kompresja-80.jpg\" alt=\"JPG_kompresja_80\" class=\"wp-image-3957 colorbox-3953 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/JPG-kompresja-80.jpg 300w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/JPG-kompresja-80-160x160.jpg 160w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/JPG-kompresja-80-150x150.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Plik JPG, kompresja 80%, plik wa\u017cy 20 KB, wida\u0107, \u017ce obraz zdecydowanie straci\u0142 na jako\u015bci<\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" class=\"hs-cta-node hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" class=\"hs-cta-img colorbox-3953 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef.png\" alt=\"Zbudujemy Ci stron\u0119. Sprawd\u017a jak  src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">>>&#8221;><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'add0837c-3a66-4750-9ac8-5fbcb521e1ef', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GIF \u2013 co to znaczy?<\/strong><\/h2>\n\n\n\n<p>Format grafik GIF (z ang. Graphic Interchange Format) stosowany jest powszechnie na stronach WWW dla prostych, zap\u0119tlonych animacji. Jest te\u017c sposobem na bezstratn\u0105 kompresj\u0119 obrazu, ale zosta\u0142 skutecznie wyparty przez plik PNG, kiedy jeszcze na algorytmie LZW (stosowanym w <em>gifach <\/em>w\u0142a\u015bnie) ci\u0105\u017cy\u0142y obostrzenia patentowe. Teraz format jest wolny od patent\u00f3w, ale powszechnie stosowany jest g\u0142\u00f3wnie do animacji, a nie do statycznych obraz\u00f3w.<\/p>\n\n\n\n<p><strong>PROTIP:<\/strong> Je\u015bli mamy zdj\u0119cia produktu wykonane pod r\u00f3\u017cnym k\u0105tem, mo\u017cemy zrobi\u0107 z nich GIF, kt\u00f3ry zap\u0119tlony b\u0119dzie prezentowa\u0142 na przyk\u0142ad co p\u00f3\u0142 sekundy kolejne uj\u0119cie. Je\u015bli zapiszemy go z kompresj\u0105 redukuj\u0105c\u0105 do 256 kolor\u00f3w \u2013 b\u0119dzie on wystarczaj\u0105co ma\u0142o wa\u017cy\u0142, by umie\u015bci\u0107 go na stronie internetowej.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/GIF-z-10-warstw.gif\" alt=\"GIF_z_10_warstw\" class=\"wp-image-3958 colorbox-3953 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Plik GIF, kompresja do 256 kolor\u00f3w, 10 warstw, waga pliku 345 KB<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/GIF-z-5-warstw.gif\" alt=\"GIF_z_5_warstw\" class=\"wp-image-3959 colorbox-3953 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Plik GIF, kompresja do 256 kolor\u00f3w, 5 warstw, waga pliku 173 KB<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kiedy PNG, a kiedy JPG?<\/strong><\/h2>\n\n\n\n<p>Znamy wi\u0119c ju\u017c trzy najpopularniejsze formaty graficzne, zostaje wi\u0119c pytanie \u2013 co wybra\u0107? Odpowied\u017a nie wskazuje na jeden s\u0142uszny kierunek. Raczej dla konkretnych zastosowa\u0144, wiedz\u0105c o specyfice ka\u017cdego z tych format\u00f3w, powinni\u015bmy dobra\u0107 go adekwatnie do priorytet\u00f3w projektu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Je\u015bli zale\u017cy nam na tym, \u017ceby du\u017cy plik (np. zdj\u0119cie) by\u0142 lekki i szybko si\u0119 wczytywa\u0142 \u2013 powinni\u015bmy kierowa\u0107 si\u0119 raczej w stron\u0119 JPG.<\/p><\/li>\n\n\n\n<li><p>Je\u015bli zale\u017cy nam na dobrej jako\u015bci obrazu \u2013 powinni\u015bmy wybra\u0107 plik PNG.<\/p><\/li>\n\n\n\n<li><p>Je\u015bli chcemy wstawi\u0107 grafik\u0119 bez t\u0142a czy na przezroczysto\u015bci \u2013 r\u00f3wnie\u017c wtedy postawny na PNG.<\/p><\/li>\n\n\n\n<li><p>Je\u015bli chcemy stworzy\u0107 grafik\u0119 animowan\u0105 \u2013 wtedy stawiamy na GIF.<\/p><br><\/li>\n<\/ul>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" class=\"hs-cta-node hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" class=\"hs-cta-img colorbox-3953 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39.png\" alt=\"Zam\u00f3w budow\u0119 strony!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6eaba40b-8ba5-4c48-bea7-8cf6135f3b39', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Czy format pliku obrazu ma znaczenie dla SEO?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Optymalizacja obraz\u00f3w a wyb\u00f3r formatu<\/h3>\n\n\n\n<p>Zdania ekspert\u00f3w s\u0105 podzielone, ale zdecydowana wi\u0119kszo\u015b\u0107 t\u0142umaczy, \u017ce <strong>sam format obrazu\u2026 nie ma znaczenia dla SEO<\/strong>. Najwa\u017cniejsza jest poprawna <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\"><strong>optymalizacja<\/strong><\/a>: zdj\u0119cie powinno si\u0119 prawid\u0142owo wy\u015bwietla\u0107, by\u0107 w dobrej jako\u015bci i prawid\u0142owo osadzone jako html\/css \u2013 czyli odpowiednio si\u0119 wy\u015bwietla\u0107 w ka\u017cdej rozdzielczo\u015bci na PC i na urz\u0105dzeniach mobilnych.<\/p>\n\n\n\n<p>Du\u017co wi\u0119ksz\u0105 uwag\u0119 ni\u017c do samego formatu, powinni\u015bmy skupi\u0107 na: prawid\u0142owym nazwaniu pliku (tym, co przedstawia i fraz\u0105 kluczow\u0105), uzupe\u0142nieniu danych ALT, a tak\u017ce \u015bwiadomym wyborze pomi\u0119dzy jako\u015bci\u0105 a lekko\u015bci\u0105 pliku. We\u017a te\u017c pod uwag\u0119, \u017ce <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\/audits\/webp\"><strong>Google w kwestii formatu obrazu podpowiada jeszcze inny format<\/strong><\/a>. Opisujemy go poni\u017cej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zalety i wady formatu WEBP<\/h3>\n\n\n\n<p>Format WebP, opracowany przez Google, \u0142\u0105czy zalety JPG i PNG \u2013 obs\u0142uguje zar\u00f3wno kompresj\u0119 stratn\u0105, jak i bezstratn\u0105, a dodatkowo wspiera przezroczysto\u015b\u0107 obrazu. Dzi\u0119ki nowoczesnym algorytmom pozwala na zmniejszenie rozmiaru plik\u00f3w graficznych przy zachowaniu wysokiej jako\u015bci. To sprawia, \u017ce<strong> jest obecnie jednym z najlepszych wybor\u00f3w dla optymalizacji obraz\u00f3w w Internecie<\/strong>, a wi\u0119c r\u00f3wnie\u017c na strony WWW.<\/p>\n\n\n\n<p>Do wad tego formatu graficznego nale\u017cy to, \u017ce mo\u017ce on nie by\u0107 wspierany przez niekt\u00f3re starsze przegl\u0105darki. Jednak WebP jest coraz ch\u0119tniej wykorzystywany w formie obraz\u00f3w na stronie, element\u00f3w interfejs\u00f3w aplikacji czy do optymalizacji obraz\u00f3w dla wydajno\u015bci \u0142adowania witryn.<\/p>\n\n\n\n<p>Jak widzisz, nie ma jednego idealnego formatu dla ka\u017cdego przypadku. Wyb\u00f3r odpowiedniego zale\u017cy od jego zastosowania. WebP jest nowoczesnym formatem, kt\u00f3ry coraz cz\u0119\u015bciej zast\u0119puje starsze opcje, ale PNG i JPG nadal maj\u0105 swoje miejsce w projektach graficznych i webowych.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"945\" height=\"756\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/mem_jpg_vs_png.jpg\" alt=\"mem_jpg_vs_png\" class=\"wp-image-3960 colorbox-3953 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/mem_jpg_vs_png.jpg 945w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/mem_jpg_vs_png-200x160.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/mem_jpg_vs_png-375x300.jpg 375w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/mem_jpg_vs_png-768x614.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/mem_jpg_vs_png-696x557.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/mem_jpg_vs_png-525x420.jpg 525w\" data-sizes=\"(max-width: 945px) 100vw, 945px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 945px; --smush-placeholder-aspect-ratio: 945\/756;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p><div class=\"qprlo69f5b3ee738b5\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qprlo69f5b3ee738b5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qprlo69f5b3ee738b5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qprlo69f5b3ee738b5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qprlo69f5b3ee738b5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qprlo69f5b3ee738b5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tgoze69f5b3ee737fc\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tgoze69f5b3ee737fc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tgoze69f5b3ee737fc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tgoze69f5b3ee737fc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tgoze69f5b3ee737fc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tgoze69f5b3ee737fc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jpbye69f5b3ee73785\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jpbye69f5b3ee73785 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jpbye69f5b3ee73785 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jpbye69f5b3ee73785 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jpbye69f5b3ee73785 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jpbye69f5b3ee73785 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uvyoi69f5b3ee73704\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uvyoi69f5b3ee73704 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uvyoi69f5b3ee73704 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uvyoi69f5b3ee73704 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uvyoi69f5b3ee73704 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uvyoi69f5b3ee73704 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"epacx69f5b3ee73684\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.epacx69f5b3ee73684 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.epacx69f5b3ee73684 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.epacx69f5b3ee73684 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.epacx69f5b3ee73684 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.epacx69f5b3ee73684 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lfmij69f5b3ee735f9\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lfmij69f5b3ee735f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lfmij69f5b3ee735f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lfmij69f5b3ee735f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lfmij69f5b3ee735f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lfmij69f5b3ee735f9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cpoed69f5b3ee73578\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cpoed69f5b3ee73578 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cpoed69f5b3ee73578 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cpoed69f5b3ee73578 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cpoed69f5b3ee73578 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cpoed69f5b3ee73578 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"watls69f5b3ee734f2\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.watls69f5b3ee734f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.watls69f5b3ee734f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.watls69f5b3ee734f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.watls69f5b3ee734f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.watls69f5b3ee734f2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ngpwl69f5b3ee73457\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ngpwl69f5b3ee73457 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ngpwl69f5b3ee73457 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ngpwl69f5b3ee73457 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ngpwl69f5b3ee73457 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ngpwl69f5b3ee73457 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fmjwi69f5b3ee73361\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fmjwi69f5b3ee73361 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fmjwi69f5b3ee73361 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fmjwi69f5b3ee73361 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fmjwi69f5b3ee73361 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fmjwi69f5b3ee73361 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"obthn69f5b3ee732c6\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3953 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.obthn69f5b3ee732c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.obthn69f5b3ee732c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.obthn69f5b3ee732c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.obthn69f5b3ee732c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.obthn69f5b3ee732c6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;3953&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;10&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.7\\\/5 - (10 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Kt\u00f3ry format jest lepszy: PNG czy JPG?&quot;,&quot;width&quot;:&quot;124.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 124.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4.7\/5 - (10 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Najpopularniejsze formaty obraz\u00f3w na stronach WWW to JPG, PNG, GIF i coraz cz\u0119\u015bciej WebP. Jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy tymi formatami? Kt\u00f3re z nich stosuj\u0105 kompresj\u0119 stratn\u0105, a kt\u00f3re bezstratn\u0105? Czy wszystkie obs\u0142uguj\u0105 przezroczysto\u015b\u0107 i animacje? Dzi\u015b pochylimy si\u0119 nad nimi, przeanalizujemy i postaramy odpowiedzie\u0107 na pytanie \u2013 kt\u00f3ry z nich warto wybra\u0107 jako najlepszy dla [&hellip;]<\/p>\n","protected":false},"author":101027,"featured_media":3954,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[145,54,303,161,82,304,305,302,250],"class_list":["post-3953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www","tag-blog","tag-ciekawostki-2","tag-gif","tag-grafika","tag-infografika","tag-jpeg","tag-jpg","tag-png","tag-wymiary-grafik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kt\u00f3ry format jest lepszy: PNG czy JPG? - WeNet<\/title>\n<meta name=\"description\" content=\"Formaty obraz\u00f3w najpopularniejsze na stronach WWW\u00a0to JPG, PNG i GIF. 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Jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy tymi formatami, kt\u00f3re z nich zapisuj\u0105 obraz bezstratnie, kt\u00f3re obs\u0142uguj\u0105 przezroczysto\u015b\u0107, a kt\u00f3re animacje? 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