{"id":3992,"date":"2019-08-28T11:30:05","date_gmt":"2019-08-28T09:30:05","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=3992"},"modified":"2023-09-04T23:01:02","modified_gmt":"2023-09-04T21:01:02","slug":"fejkowy-influencer-marketing","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/fejkowy-influencer-marketing\/","title":{"rendered":"Fejkowy influencer marketing. Ile pieni\u0119dzy trac\u0105 marki na fa\u0142szywych obserwatorach w Social Media?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3993 colorbox-3992 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/08\/Fejkowy_influencer_marketing.jpg\" alt=\"Fejkowy_influencer_marketing\" width=\"2121\" height=\"1414\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2121px; --smush-placeholder-aspect-ratio: 2121\/1414;\" \/><\/p>\n<p>Influencer marketing ma si\u0119 dobrze od dawna. W\u0142a\u015bciwie chyba mia\u0142 si\u0119 tak, jeszcze zanim tak naprawd\u0119 to poj\u0119cie powsta\u0142o, a ju\u017c na pewno zanim influencer marketing zrobi\u0142 si\u0119 tak popularny, jak obecnie. Z bilboard\u00f3w na ulicach miast, reklam telewizyjnych albo internetowych od dawna patrzyli nas przede wszystkim wp\u0142ywowi ludzie ze \u015bwiata filmu, sportu, kultury itp. Znane twarze, kt\u00f3re reklamowa\u0142y produkty, us\u0142ugi przekonuj\u0105c nas, \u017ce ten krem nas odm\u0142odzi, sportowe buty ponios\u0105, dok\u0105d tylko chcemy, obiad ugotuje si\u0119 sam \u2013 wystarczy zamiesza\u0107, a zielona tabletka usunie dolegliwo\u015bci \u017co\u0142\u0105dkowe. Liderzy opinii, kt\u00f3rym bardzo cz\u0119sto wierzyli\u015bmy. My i reklamodawcy.<\/p>\n<h2><strong>Fejkowi obserwatorzy<\/strong><\/h2>\n<p>Niestety, sprawy zasz\u0142y nieco za daleko, a wszystko g\u0142\u00f3wnie z powodu tak rozwini\u0119tej blogosfery, YouTube i medi\u00f3w spo\u0142eczno\u015bciowych. Blogerem czy youtuberem mo\u017ce teraz zosta\u0107 w\u0142a\u015bciwie ka\u017cdy i gdzie\u015b zatar\u0142a si\u0119 granica pomi\u0119dzy tym, co w dzia\u0142aniach tych os\u00f3b jest prawdziwe, a co wykreowane. I mo\u017ce nie by\u0142oby to nic wielkiego, bo przecie\u017c takie zjawisko istnieje nie od dzisiaj i w sumie nikomu jako\u015b bardzo nie szkodzi, gdyby nie fakt, \u017ce na takich &#8211; nazwijmy to ju\u017c w tym momencie nieuczciwych dzia\u0142aniach influencer\u00f3w \u2013 cierpi\u0105 reklamodawcy. A kara jest bardzo surowa. I bardzo kosztowna.<\/p>\n<p>Reklamodawcy coraz cz\u0119\u015bciej w\u0142a\u015bnie wybieraj\u0105 influencer\u00f3w jako ambasador\u00f3w swoich marek. Cel jest oczywisty. W\u015br\u00f3d swoich obserwator\u00f3w maj\u0105 promowa\u0107 produkt, zdoby\u0107 du\u017cy zasi\u0119g, a za posty czy relacje sponsorowane otrzymuj\u0105 zazwyczaj niema\u0142e pieni\u0105dze. Jednym z g\u0142\u00f3wnych wyznacznik\u00f3w \u201ewarto\u015bci\u201d influencera jest liczba jego obserwator\u00f3w, kt\u00f3ra ma (pozornie!) gwarantowa\u0107 te zasi\u0119gi. Tylko co, je\u015bli okazuje si\u0119, \u017ce owi liczni obserwatorzy kont to fejkowi u\u017cytkownicy lub boty, followersi i lajki zosta\u0142y kupione, a reklama nigdy nie zdob\u0119dzie takiego zasi\u0119gu, jak reklamodawcy pocz\u0105tkowo zak\u0142adali? Pieni\u0105dze przeznaczone na posty sponsorowane, przesy\u0142ki PR-owe i wsp\u00f3\u0142prac\u0119 z influencerami zostaj\u0105 wyrzucone w b\u0142oto. Niestety, cz\u0119sto firmy same s\u0105 sobie winne, bo rozsy\u0142aj\u0105 masowo swoje produkty, nie weryfikuj\u0105c nawet profili os\u00f3b, kt\u00f3rym powierzaj\u0105 ich promocj\u0119. To w\u0142a\u015bnie psuje rynek.<\/p>\n<h2><strong>1,3 miliarda dolar\u00f3w straty<\/strong><\/h2>\n<p>Firma Cheq, kt\u00f3ra zajmuje si\u0119 cyberbezpiecze\u0144stwem i mediami cyfrowymi wsp\u00f3lnie z ekonomist\u0105 i profesorem Roberto Cavazosa oszacowa\u0142a, \u017ce taka nieuczciwa dzia\u0142alno\u015b\u0107 fejkowych influencer\u00f3w w tym roku b\u0119dzie kosztowa\u0107 reklamodawc\u00f3w 1,3 miliarda dolar\u00f3w.<br \/>\nSam rynek influencer marketingu wart jest nawet 8,5 mld dolar\u00f3w, z tego liczba oszustw b\u0119dzie stanowi\u0107 ok. 15 proc. Wed\u0142ug bada\u0144 firmy, mikroinfluencer z liczb\u0105 10 tys. obserwuj\u0105cych mo\u017ce zarobi\u0107 250 dolar\u00f3w za post sponsorowany, natomiast konto z liczb\u0105 miliona lub dwoma milionami obserwuj\u0105cych \u2013 nawet 250 tys. dolar\u00f3w za post. Jak wida\u0107, motywacja do oszustwa jest bardzo du\u017ca!<\/p>\n<h2><strong>Weryfikacja kont<\/strong><\/h2>\n<p>Reklamodawcy powinni przede wszystkim uwa\u017cniej weryfikowa\u0107 konta. Pierwsz\u0105 podstawow\u0105 analiz\u0105 jest zerkni\u0119cie na stosunek liczby os\u00f3b komentuj\u0105cych kilka najnowszych zdj\u0119\u0107 do liczby obserwuj\u0105cych. Je\u015bli \u201einfluencer\u201d ma p\u00f3\u0142 miliona obserwuj\u0105cych, ale nie zbiera nawet 300 komentarzy pod zdj\u0119ciem, wtedy widzimy na pierwszy rzut oka, \u017ce jego obserwuj\u0105cy nie anga\u017cuj\u0105 si\u0119 w to, co publikuje. Na rynku jest wielu ekspert\u00f3w oraz r\u00f3\u017cnorodne narz\u0119dzia, kt\u00f3re pomog\u0105 wykona\u0107 analiz\u0119 demograficzn\u0105 np. kont na Instagramie i wy\u0142apa\u0107 sztucznie napompowane profile. Zainwestowane w takie dzia\u0142ania pieni\u0105dze na pewno si\u0119 zwr\u00f3c\u0105 \u2013 w przeciwie\u0144stwie do bud\u017cetu, kt\u00f3ry jednak ma t\u0119 wad\u0119, \u017ce\u2026 bywa wyczerpywalny.<\/p><div class=\"hiznt69f2c6fe38b6b\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3992 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.erdhy69f2c6fe3894a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.erdhy69f2c6fe3894a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.erdhy69f2c6fe3894a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.erdhy69f2c6fe3894a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.erdhy69f2c6fe3894a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ymuwf69f2c6fe388d8\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3992 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ymuwf69f2c6fe388d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ymuwf69f2c6fe388d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ymuwf69f2c6fe388d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ymuwf69f2c6fe388d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ymuwf69f2c6fe388d8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lqiom69f2c6fe38871\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-3992 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lqiom69f2c6fe38871 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lqiom69f2c6fe38871 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lqiom69f2c6fe38871 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lqiom69f2c6fe38871 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lqiom69f2c6fe38871 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hvgqk69f2c6fe38808\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3992 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hvgqk69f2c6fe38808 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hvgqk69f2c6fe38808 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hvgqk69f2c6fe38808 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hvgqk69f2c6fe38808 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hvgqk69f2c6fe38808 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xkabg69f2c6fe38790\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3992 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xkabg69f2c6fe38790 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xkabg69f2c6fe38790 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xkabg69f2c6fe38790 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xkabg69f2c6fe38790 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xkabg69f2c6fe38790 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dxwcb69f2c6fe3870b\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-3992 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dxwcb69f2c6fe3870b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dxwcb69f2c6fe3870b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dxwcb69f2c6fe3870b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dxwcb69f2c6fe3870b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dxwcb69f2c6fe3870b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;3992&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.7\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Fejkowy influencer marketing. Ile pieni\u0119dzy trac\u0105 marki na fa\u0142szywych obserwatorach w Social Media?&quot;,&quot;width&quot;:&quot;97.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 97.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.7\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing ma si\u0119 dobrze od dawna. 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Ile pieni\u0119dzy trac\u0105 marki na fa\u0142szywych obserwatorach w Social Media?\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing ma si\u0119 dobrze od dawna. W\u0142a\u015bciwie chyba mia\u0142 si\u0119 tak, jeszcze zanim tak naprawd\u0119 to poj\u0119cie powsta\u0142o, a ju\u017c na pewno zanim influencer marketing zrobi\u0142 si\u0119 tak popularny, jak obecnie. 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