{"id":4036,"date":"2019-09-18T08:45:41","date_gmt":"2019-09-18T06:45:41","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=4036"},"modified":"2023-09-05T10:25:14","modified_gmt":"2023-09-05T08:25:14","slug":"zniknie_srednia_pozycja_google_ads","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/zniknie_srednia_pozycja_google_ads\/","title":{"rendered":"30 wrze\u015bnia zniknie \u015brednia pozycja w Google Ads. Jakie wska\u017aniki efektywno\u015bci kampanii otrzymamy w zamian?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4037 colorbox-4036 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads.jpg\" alt=\"zniknie_srednia_pozycja_w_Google_Ads\" width=\"2121\" height=\"1414\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads.jpg 2121w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads-1200x800.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads-630x420.jpg 630w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads-1260x840.jpg 1260w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/zniknie_srednia_pozycja_w_Google_Ads-1920x1280.jpg 1920w\" data-sizes=\"(max-width: 2121px) 100vw, 2121px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2121px; --smush-placeholder-aspect-ratio: 2121\/1414;\" \/>Du\u017ce bud\u017cety przeznaczane na kampanie reklamowe w wyszukiwarce Google. <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">Optymalizacja<\/a> witryn \u2013 &#8220;walka&#8221; \u017ceby pozycje stron w wyszukiwarce by\u0142y wysokie, reklamy klikalne, a zwrot z inwestycji satysfakcjonuj\u0105cy. Brzmi znajomo? Na pewno, bo taki cel przy\u015bwieca wszystkim w\u0142a\u015bcicielom firm korzystaj\u0105cym z narz\u0119dzia Google Ads. P\u0142acimy \u2013 wymagamy! Ju\u017c od wielu lat Google Ads jest nieoceniony w zakresie wiedzy, jakiej dostarcza reklamodawcom na temat efekt\u00f3w ich kampanii, jej parametr\u00f3w, op\u0142acalno\u015bci, element\u00f3w nad kt\u00f3rymi trzeba popracowa\u0107 oraz decyzji, jakie podj\u0105\u0107, by te efekty by\u0142y jeszcze lepsze.<\/p>\n<h2><strong>Bye bye, \u015brednia pozycjo!<\/strong><\/h2>\n<p>I tu szykuje si\u0119 zmiana. To mo\u017ce nic takiego, bo z biegiem lat, Google swoje narz\u0119dzie nieraz modyfikowa\u0142 i ulepsza\u0142. Wszyscy pami\u0119tamy chocia\u017cby <a href=\"https:\/\/wenet.pl\/blog\/sa-glowne-cechy-nowego-panelu-google-adwords-przewodnik-zmianach\/\">zmian\u0119 panelu Google Ads<\/a> na pocz\u0105tku 2018 roku albo gor\u0105cego jeszcze newsa o wprowadzeniu w Google Ads <a href=\"https:\/\/wenet.pl\/blog\/nowy-format-gallery-ads-w-google-ads-teraz-dostepny-w-jezyku-polskim\/\">nowego formatu reklamowego w j\u0119zyku polskim \u2013 Gallery Ads<\/a>. Tym razem \u2013 zmiana mo\u017ce odbi\u0107 si\u0119 nieco wi\u0119kszym echem. Jak <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9439546?hl=en\">zapowiedzia\u0142 Google<\/a>, \u015brednia pozycja zniknie z Google Ads 30 wrze\u015bnia br. Przypomnijmy, \u017ce \u015brednia pozycja obrazowa\u0142a na kt\u00f3rym miejscu, wzgl\u0119dem reklam innych reklamodawc\u00f3w, znalaz\u0142a si\u0119 w wyszukiwarce reklama konkretnej firmy.\u00a0 Zanim powiemy: \u201edokona\u0142o si\u0119\u201d, warto prze\u015bledzi\u0107 i zmodyfikowa\u0107 kilka element\u00f3w na naszym koncie Ads na naszej witrynie, bo zlikwidowanie \u015bredniej pozycji mo\u017ce ich dotkn\u0105\u0107 bezpo\u015brednio. Te elementy to:<\/p>\n<ul>\n<li>Regu\u0142y wykorzystuj\u0105ce<\/li>\n<li>Niestandardowe kolumny wykorzystuj\u0105ce<\/li>\n<li>Zapisane raporty<\/li>\n<li>Filtry<\/li>\n<li>Skrypty<\/li>\n<li>Zapisane zestawy kolumn<\/li>\n<li>Zapisane raporty<\/li>\n<li>Podsumowania statystyk w Przegl\u0105dzie kampanii<\/li>\n<\/ul>\n<h2><strong>Co w zamian?<\/strong><\/h2>\n<p>Znikni\u0119cie \u015bredniej pozycji to nie koniec \u015bwiata. Tak naprawd\u0119 opinie odno\u015bnie \u015bredniej pozycji oraz wiarygodno\u015bci tego parametru by\u0142y i nadal s\u0105 przedmiotem wielu dyskusji. Do\u015b\u0107! Zamiast niej, raporty efektywno\u015bciowe kampanii przedstawia\u0107 b\u0119d\u0105 inne wska\u017aniki, dzi\u0119ki kt\u00f3rym oceni\u0107 b\u0119dzie mo\u017cna skuteczno\u015b\u0107 kampanii, reklam, s\u0142\u00f3w kluczowych itp. B\u0119d\u0105 to:<\/p>\n<ul>\n<li>Wsp\u00f3\u0142czynnik wy\u015bwietle\u0144 u g\u00f3ry strony z sieci wyszukiwania [% wy\u015bw. (u g\u00f3ry str.)]<\/li>\n<li>Wsp\u00f3\u0142czynnik wy\u015bwietle\u0144 na najwy\u017cszej pozycji na stronie z sieci wyszukiwania [% wy\u015bw. na najwy\u017c. poz.]<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4038 colorbox-4036 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/pozycja_reklamy3.png\" alt=\"zniknie_srednia_pozycja_w_Google_Ads\" width=\"1860\" height=\"820\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/pozycja_reklamy3.png 1860w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/pozycja_reklamy3-200x88.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/pozycja_reklamy3-680x300.png 680w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/pozycja_reklamy3-768x339.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/pozycja_reklamy3-1200x529.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/pozycja_reklamy3-696x307.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/pozycja_reklamy3-1068x471.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2019\/09\/pozycja_reklamy3-953x420.png 953w\" data-sizes=\"(max-width: 1860px) 100vw, 1860px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1860px; --smush-placeholder-aspect-ratio: 1860\/820;\" \/><\/p>\n<p>Czy nowe wska\u017aniki dostarcz\u0105 reklamodawcom informacji, jakich potrzebuj\u0105? To poka\u017ce dopiero praktyka. Google twierdzi, \u017ce nowe parametry maj\u0105 pokazywa\u0107 rzeczywiste miejsce wy\u015bwietlenia reklamy. Zdania na ten temat s\u0105 podzielone, ale mo\u017ce to tylko strach przed zmian\u0105. Wi\u0119cej o wska\u017anikach <em>% <\/em><em>wy\u015bwietle\u0144 u g\u00f3ry strony<\/em>\u00a0i\u00a0<em>% wy\u015bwietle\u0144 na pierwszej pozycji<\/em>\u00a0napiszemy ju\u017c wkr\u00f3tce!<\/p>\n<p>&nbsp;<\/p>\n<p>\u0179r\u00f3d\u0142o:\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9439546?hl=en\">https:\/\/support.google.com\/google-ads\/answer\/9439546?hl=en<\/a><\/p><div class=\"pwcak69f2a8c782c91\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4036 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fmzxy69f2a8c782b75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fmzxy69f2a8c782b75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fmzxy69f2a8c782b75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fmzxy69f2a8c782b75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fmzxy69f2a8c782b75 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oohfr69f2a8c782b31\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4036 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oohfr69f2a8c782b31 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oohfr69f2a8c782b31 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oohfr69f2a8c782b31 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oohfr69f2a8c782b31 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oohfr69f2a8c782b31 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mrjyx69f2a8c782aeb\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4036 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mrjyx69f2a8c782aeb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mrjyx69f2a8c782aeb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mrjyx69f2a8c782aeb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mrjyx69f2a8c782aeb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mrjyx69f2a8c782aeb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gelzg69f2a8c782aa1\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4036 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gelzg69f2a8c782aa1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gelzg69f2a8c782aa1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gelzg69f2a8c782aa1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gelzg69f2a8c782aa1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gelzg69f2a8c782aa1 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pvflt69f2a8c782a52\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-4036 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pvflt69f2a8c782a52 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pvflt69f2a8c782a52 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pvflt69f2a8c782a52 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pvflt69f2a8c782a52 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pvflt69f2a8c782a52 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xhszv69f2a8c782a04\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4036 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xhszv69f2a8c782a04 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xhszv69f2a8c782a04 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xhszv69f2a8c782a04 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xhszv69f2a8c782a04 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xhszv69f2a8c782a04 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"caxkt69f2a8c7829af\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4036 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.caxkt69f2a8c7829af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.caxkt69f2a8c7829af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.caxkt69f2a8c7829af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.caxkt69f2a8c7829af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.caxkt69f2a8c7829af {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hmsbj69f2a8c782952\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4036 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hmsbj69f2a8c782952 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hmsbj69f2a8c782952 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hmsbj69f2a8c782952 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hmsbj69f2a8c782952 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hmsbj69f2a8c782952 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;4036&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;30 wrze\u015bnia zniknie \u015brednia pozycja w Google Ads. 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Ju\u017c od wielu lat Google Ads jest nieoceniony w [&hellip;]<\/p>\n","protected":false},"author":101028,"featured_media":4037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[145,54,306,26,200,25,132],"class_list":["post-4036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-marketing-w-wyszukiwarce","tag-blog","tag-ciekawostki-2","tag-gallery-ads","tag-google","tag-google-ads","tag-pozycjonowanie","tag-zmiany-w-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>30 wrze\u015bnia zniknie \u015brednia pozycja w Google Ads. 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