{"id":432,"date":"2024-04-04T13:29:41","date_gmt":"2024-04-04T11:29:41","guid":{"rendered":"http:\/\/wenet.pl\/?p=432"},"modified":"2024-04-04T13:33:47","modified_gmt":"2024-04-04T11:33:47","slug":"eyetracking-czyli-e-marketing-z-heat-map","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/","title":{"rendered":"Eyetracking, czyli e-marketing a mapy ciep\u0142a"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/eyetracking_w_marketingu.jpg\" alt=\"eyetracking co to jest\" class=\"wp-image-10607 colorbox-432 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/eyetracking_w_marketingu.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/eyetracking_w_marketingu-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/eyetracking_w_marketingu-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/eyetracking_w_marketingu-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/eyetracking_w_marketingu-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/eyetracking_w_marketingu-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/eyetracking_w_marketingu-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p>Czy zastanawia\u0142e\u015b\/zastanawia\u0142a\u015b si\u0119 kiedy\u015b, jak ludzie przegl\u0105daj\u0105 strony internetowe? Czy wiesz, co przyci\u0105ga i skupia ich uwag\u0119 na konkretnych elementach reklamy? Odpowiedzi\u0105 na te pytania mo\u017ce by\u0107 eyetracking \u2013 technika badawcza, kt\u00f3ra pozwala na monitorowanie ruch\u00f3w ga\u0142ek ocznych podczas przegl\u0105dania tre\u015bci online. Zapraszam do zg\u0142\u0119bienia tajemnic tej fascynuj\u0105cej metody i jej znaczenia dla analizy zachowa\u0144 u\u017cytkownik\u00f3w Internetu.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Co_to_jest_eyetracking\" >Co to jest eyetracking?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Jak_dziala_eyetracking\" >Jak dzia\u0142a eyetracking?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Do_czego_wykorzystywany_jest_eyetracking\" >Do czego wykorzystywany jest eyetracking?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Eyetracking_w_badaniach_naukowych\" >Eyetracking w badaniach naukowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Zastosowanie_eyetrackingu_w_rozrywce_i_grach_komputerowych\" >Zastosowanie eyetrackingu w rozrywce i grach komputerowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Wykorzystanie_eye_trackera_w_asystentach_glosowych_i_urzadzeniach_mobilnych\" >Wykorzystanie eye trackera w asystentach g\u0142osowych i urz\u0105dzeniach mobilnych<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Eyetracking_w_dzialaniach_marketingowych_i_reklamie\" >Eyetracking w dzia\u0142aniach marketingowych i reklamie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#UX_a_badania_eyetrackingowe\" >UX a badania eyetrackingowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Eyetracking_w_reklamie\" >Eyetracking w reklamie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Mapy_ciepla_w_pozycjonowaniu_stron\" >Mapy ciep\u0142a w pozycjonowaniu stron<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Jak_czytalismy_wyniki_wyszukiwania_w_2005_roku\" >Jak czytali\u015bmy wyniki wyszukiwania w 2005 roku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Co_wykazaly_badania_eyetrackingowe_po_9_latach\" >Co wykaza\u0142y badania eyetrackingowe po 9 latach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Jak_wykorzystac_wyniki_badania_eyetrackingu_w_marketingu_SEO_i_SEM\" >Jak wykorzysta\u0107 wyniki badania eyetrackingu w marketingu SEO i SEM?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Optymalizacja_SEO_i_copywriting_jeszcze_nigdy_nie_byly_tak_wazne\" >Optymalizacja SEO i copywriting jeszcze nigdy nie by\u0142y tak wa\u017cne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Nieorganiczne_wyniki_wyszukiwania_%E2%80%93_swiety_Graal_lokalnego_SEO\" >Nieorganiczne wyniki wyszukiwania \u2013 \u015bwi\u0119ty Graal lokalnego SEO!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Rich_Snippets_Tak_prosze\" >Rich Snippets? Tak, prosz\u0119!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Lacz_dzialania_dziel_budzety\" >\u0141\u0105cz dzia\u0142ania, dziel bud\u017cety<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wenet.pl\/blog\/eyetracking-czyli-e-marketing-z-heat-map\/#Wykorzystanie_eyetrackingu_w_marketingu_%E2%80%93_podsumowanie\" >Wykorzystanie eyetrackingu w marketingu \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_eyetracking\"><\/span>Co to jest eyetracking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak dowiadujemy si\u0119, chocia\u017cby z Wikipedii,<strong> okulografia (ang. <em>eye tracking<\/em>, <em>\u015bledzenie ruch\u00f3w ga\u0142ek ocznych<\/em>) \u2013 to technika stosowana od ponad 100 lat<\/strong> w takich dziedzinach, jak psychologia, medycyna, bezpiecze\u0144stwo drogowe, ergonomia, interakcja cz\u0142owiek-komputer czy marketing.<\/p>\n\n\n\n<p>Na czym polega eyetracking? Istnieje wiele sposob\u00f3w umo\u017cliwiaj\u0105cych rejestracj\u0119 aktywno\u015bci wzrokowej cz\u0142owieka, pocz\u0105wszy od zwyk\u0142ej bezpo\u015bredniej obserwacji poprzez inwazyjne metody mechaniczne, a sko\u0144czywszy na badaniu r\u00f3\u017cnicy potencja\u0142\u00f3w elektrycznych pomi\u0119dzy dwiema stronami ga\u0142ki ocznej.<\/p>\n\n\n\n<p>Jedn\u0105 z najpopularniejszych metod jest rejestracja wideo aktywno\u015bci wzrokowej za pomoc\u0105 urz\u0105dze\u0144 zamontowanych na g\u0142owie (eyetracking mobilny) i umo\u017cliwiaj\u0105ce przemieszczanie si\u0119 badanego lub umieszczonych zdalnie (remote eyetracking) np. na biurku, czasem zintegrowane z monitorem. Prezentowany badanemu materia\u0142 jest u\u017cywany w p\u00f3\u017aniejszej analizie zapisu aktywno\u015bci wzrokowej i \u0142\u0105czony z tymi wynikami jako \u201et\u0142o\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_eyetracking\"><\/span>Jak dzia\u0142a eyetracking?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dzi\u0119ki specjalistycznym kamerom oraz algorytmom przetwarzania obrazu mo\u017cliwe jest okre\u015blenie tego, na co dana osoba patrzy w danym momencie. Akcesoria do eyetrackingu np. okulografy mierz\u0105 parametry takie jak pozycja ga\u0142ek ocznych, kierunek spojrzenia czy czas fiksacji wzroku na konkretnym punkcie.<\/p>\n\n\n\n<p>Historia tej techniki si\u0119ga pocz\u0105tk\u00f3w XX wieku, jednak dopiero <strong>rozw\u00f3j technologii cyfrowych pozwoli\u0142 na szerokie wykorzystanie badania technik\u0105 eyetrackingu.<\/strong> Obecnie zastosowanie \u015bledzenia wzroku zauwa\u017ca si\u0119 w wielu r\u00f3\u017cnych dziedzinach \u017cycia \u2013 od nauki i medycyny po marketing i rozrywk\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><span class=\"hs-cta-node hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" id=\"hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5c1a5b3-166a-4786-ae11-e74e3cabc5ee', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_czego_wykorzystywany_jest_eyetracking\"><\/span>Do czego wykorzystywany jest eyetracking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Badania eyetrackingowe maj\u0105 wiele zastosowa\u0144, zar\u00f3wno w analizach naukowych, jak i w praktyce biznesowej. Poni\u017cej prezentuj\u0119 kilka najciekawszych przyk\u0142ad\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eyetracking_w_badaniach_naukowych\"><\/span>Eyetracking w badaniach naukowych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z g\u0142\u00f3wnych obszar\u00f3w zastosowania eyetrackingu s\u0105 badania naukowe. Technologia analizy ruch\u00f3w oczu pozwala na ocen\u0119 proces\u00f3w poznawczych, takich jak czytanie, rozumienie tekstu czy przetwarzanie informacji wizualnych. Dzi\u0119ki eyetrackingowi naukowcy mog\u0105 lepiej zrozumie\u0107, jak funkcjonuje ludzki m\u00f3zg oraz jakie czynniki wp\u0142ywaj\u0105 na skuteczno\u015b\u0107 przyswajania wiedzy.<\/p>\n\n\n\n<p>Czy mo\u017cna postawi\u0107 diagnoz\u0119 za pomoc\u0105 eyetrackera? W medycynie stosuje si\u0119 tego rodzaju narz\u0119dzia do diagnozowania r\u00f3\u017cnych zaburze\u0144 neurologicznych, takich jak autyzm czy zesp\u00f3\u0142 Tourette&#8217;a. Analiza ruch\u00f3w ga\u0142ek ocznych mo\u017ce pom\u00f3c w wykryciu nieprawid\u0142owo\u015bci w funkcjonowaniu m\u00f3zgu oraz w opracowywaniu skutecznych terapii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zastosowanie_eyetrackingu_w_rozrywce_i_grach_komputerowych\"><\/span>Zastosowanie eyetrackingu w rozrywce i grach komputerowych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u015aledzenie wzroku coraz cz\u0119\u015bciej wykorzystywane jest r\u00f3wnie\u017c w bran\u017cy rozrywkowej, zw\u0142aszcza w grach komputerowych. Poprzez badanie eyetrackingowe gracze mog\u0105 sterowa\u0107 postaciami za pomoc\u0105 spojrzenia, co pozwala na bardziej intuicyjn\u0105 i naturaln\u0105 interakcj\u0119 z wirtualnym \u015bwiatem. Ponadto producenci wykorzystuj\u0105 urz\u0105dzenia \u015bledz\u0105ce ruchy oczu do analizy zachowa\u0144 graczy oraz testowania i doskonalenia swoich produkt\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystanie_eye_trackera_w_asystentach_glosowych_i_urzadzeniach_mobilnych\"><\/span>Wykorzystanie eye trackera w asystentach g\u0142osowych i urz\u0105dzeniach mobilnych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Technologia \u015bledzenia wzroku ma r\u00f3wnie\u017c potencja\u0142 do zmiany sposobu, w jaki korzystamy z asystent\u00f3w g\u0142osowych i urz\u0105dze\u0144 mobilnych. Wyobra\u017a sobie, \u017ce mo\u017cesz obs\u0142ugiwa\u0107 smartfon czy tablet za pomoc\u0105 spojrzenia, bez konieczno\u015bci dotykania ekranu. Poprzez dzia\u0142anie eyetrackingu taka wizja mo\u017ce sta\u0107 si\u0119 rzeczywisto\u015bci\u0105.<\/p>\n\n\n\n<p>Wprowadzenie urz\u0105dze\u0144 do eyetrackingu do codziennego u\u017cytku mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia wygody i szybko\u015bci korzystania ze sprz\u0119t\u00f3w elektronicznych. Ponadto technologia ta mo\u017ce pom\u00f3c osobom z niepe\u0142nosprawno\u015bciami ruchowymi w komunikacji oraz w wykonywaniu codziennych czynno\u015bci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eyetracking_w_dzialaniach_marketingowych_i_reklamie\"><\/span>Eyetracking w dzia\u0142aniach marketingowych i reklamie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie bez przyczyny technologia \u015bledzenia wzroku znalaz\u0142a r\u00f3wnie\u017c zastosowanie w marketingu i reklamie. Badania eyetrackingowe sta\u0142y si\u0119 wr\u0119cz jednym z narz\u0119dzi, kt\u00f3re pomagaj\u0105 tworzy\u0107 efektywne kampanie promocyjne. Sprawd\u017a ju\u017c teraz, jak to dzia\u0142a w praktyce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UX_a_badania_eyetrackingowe\"><\/span>UX a badania eyetrackingowe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z obszar\u00f3w, w kt\u00f3rym eyetracking jest wykorzystywany, s\u0105 strony internetowe. Badania prowadzone za pomoc\u0105 tej technologii pozwalaj\u0105 na analiz\u0119 zachowa\u0144 u\u017cytkownik\u00f3w podczas przegl\u0105dania witryny. Dzi\u0119ki temu mo\u017cna okre\u015bli\u0107, kt\u00f3re elementy strony przyci\u0105gaj\u0105 najwi\u0119cej uwagi, a kt\u00f3re s\u0105 pomijane. Na podstawie tych informacji mo\u017cna zoptymalizowa\u0107 uk\u0142ad projektu oraz tre\u015bci, aby zwi\u0119kszy\u0107 zainteresowanie odbiorc\u00f3w i poprawi\u0107 konwersj\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eyetracking_w_reklamie\"><\/span>Eyetracking w reklamie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wiedz\u0105c, co to jest eyetracking, z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce w przypadku kampanii reklamowych, technologia pozwala na badanie skuteczno\u015bci r\u00f3\u017cnych format\u00f3w i rodzaj\u00f3w reklam. Na przyk\u0142ad mo\u017cna zbada\u0107, czy odbiorcy zwracaj\u0105 wi\u0119ksz\u0105 uwag\u0119 na reklamy wideo, czy na banery statyczne, a tak\u017ce jakie elementy s\u0105 najbardziej efektywne pod wzgl\u0119dem przyci\u0105gania uwagi.<\/p>\n\n\n\n<p>Dzi\u0119ki tym informacjom marketerzy mog\u0105 tworzy\u0107 bardziej skuteczne kampanie promocyjne, kt\u00f3re przynosz\u0105 lepsze rezultaty. Wykorzystanie eyetrackingu w marketingu mo\u017ce przynosi\u0107 realne efekty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mapy_ciepla_w_pozycjonowaniu_stron\"><\/span>Mapy ciep\u0142a w pozycjonowaniu stron<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ponadto <strong>zastosowanie \u015bledzenia wzroku mo\u017cna zauwa\u017cy\u0107 w usprawnieniu procesu pozycjonowania stron internetowych<\/strong>. Poprzez analiz\u0119 danych dotycz\u0105cych zachowa\u0144 u\u017cytkownik\u00f3w na stronie wynik\u00f3w wyszukiwania (SERP), specjali\u015bci SEO mog\u0105 lepiej zrozumie\u0107, jak odbiorcy wybieraj\u0105 linki do odwiedzenia. W ten spos\u00f3b da si\u0119 opracowa\u0107 strategie SEO, kt\u00f3re sprawi\u0105, \u017ce witryna b\u0119dzie bardziej atrakcyjna dla odwiedzaj\u0105cych i zajmie wy\u017csz\u0105 pozycj\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<p>Poni\u017cej przedstawiamy zestawienie wynik\u00f3w badania technik\u0105 eyetrackingu. Badacze zadali sobie pytanie, jak zmienia\u0142a si\u0119 percepcja stron internetowych a przede wszystkim wynik\u00f3w wyszukiwania Google i generalnie \u2013 tego, co wy\u015bwietla nam przegl\u0105darka.<\/p>\n\n\n\n<p>Ot\u00f3\u017c zagraniczna firma Mediative, kt\u00f3ra we wrze\u015bniu 2014 roku przeprowadzi\u0142a tego typu badanie na szerok\u0105 skal\u0119, pokazuje w swoim raporcie, jak bardzo zmieni\u0142o si\u0119 nasze \u201eczytanie\u201d od 2005 roku, kiedy to badali t\u0119 czynno\u015b\u0107 po raz pierwszy.<\/p>\n\n\n\n<p>Pr\u00f3ba polega\u0142a na zadaniu tych samych zapyta\u0144 poszczeg\u00f3lnym osobom, a pierwsze z nich brzmia\u0142o: \u201eWyobra\u017a sobie, \u017ce przeprowadzasz si\u0119 z Toronto do Vancouver. Otw\u00f3rz Google i znajd\u017a firm\u0119 przeprowadzkow\u0105 z Toronto\u201d. Te same wyniki wyszukiwania dla wszystkich \u2013 inne reakcje i decyzje.<\/p>\n\n\n\n<p>Nie trudno si\u0119 domy\u015bli\u0107, \u017ce przez 9 lat mocno ewoluowa\u0142y r\u00f3wnie\u017c wyniki wyszukiwania Google, ale firma wzi\u0119\u0142a to pod uwag\u0119, skupiaj\u0105c si\u0119 wy\u0142\u0105cznie na danych, kt\u00f3re pozostaj\u0105 niezale\u017cne. Dzi\u0119ki temu por\u00f3wnaniu mo\u017cna przeanalizowa\u0107, jak zmieni\u0142o si\u0119 pozycjonowanie w czasie dekady. Sprawd\u017amy wi\u0119c&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_czytalismy_wyniki_wyszukiwania_w_2005_roku\"><\/span>Jak czytali\u015bmy wyniki wyszukiwania w 2005 roku?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2005 rok by\u0142 pocz\u0105tkiem teorii tzw. z\u0142otego tr\u00f3jk\u0105ta.<\/p>\n\n\n\n<p>Widoczna na poni\u017cszej mapie ciep\u0142a percepcja w \u201etr\u00f3jk\u0105cie\u201d polega\u0142a mniej wi\u0119cej na tym samym, na czym polega czytanie ksi\u0105\u017cki \u2013 zaczynali\u015bmy od lewego g\u00f3rnego roku, dalej w prawo (ale nie do samej kraw\u0119dzi jak w przypadku ksi\u0105\u017cki), po czym prze\u0142amanie w d\u00f3\u0142 i zn\u00f3w od lewej do prawej \u2013 tym razem nieco kr\u00f3tszym wierszem. Prze\u0142amanie \u2013 i powt\u00f3rka. Potem nasz wzrok przeskakiwa\u0142 \u2013 zazwyczaj, acz nie zawsze \u2013 w prawy g\u00f3rny r\u00f3g, czyli na popularne wtedy reklamy AdWords.<\/p>\n\n\n\n<p>Zasada \u201ez\u0142otego tr\u00f3jk\u0105ta\u201d by\u0142a dodatkowym paliwem dla i tak ju\u017c popularnego <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\"><strong>pozycjonowania <\/strong><\/a>i szturmu na TOP fraz w tamtym czasie. Wszyscy zorientowali si\u0119, \u017ce obecno\u015b\u0107 w tym miejscu to praktycznie gwarancja sukcesu \u2013 ale, co wida\u0107 w intensywno\u015bci ruchu w obszarze pozycjonowania\/SEO w Google, po wej\u015bciu tego badania do u\u017cytku codziennego, aktywno\u015b\u0107 znacznie si\u0119 zwi\u0119kszy\u0142a.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2005.jpg\" rel=\"lightbox[432]\"><img decoding=\"async\" width=\"715\" height=\"806\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2005.jpg\" alt=\"heatmap-eyetracking-2005\" class=\"wp-image-433 colorbox-432 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2005.jpg 715w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2005-142x160.jpg 142w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2005-266x300.jpg 266w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2005-696x785.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2005-373x420.jpg 373w\" data-sizes=\"(max-width: 715px) 100vw, 715px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 715px; --smush-placeholder-aspect-ratio: 715\/806;\" \/><\/a><figcaption class=\"wp-element-caption\">Mapa eyetrackingu &#8211; tzw. heatmap z 2005 roku (\u017ar\u00f3d\u0142o: Raport Mediative)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Na powy\u017cszej mapie wida\u0107 wyra\u017anie jak znikoma liczba u\u017cytkownik\u00f3w zwr\u00f3ci\u0142a uwag\u0119 na wyniki wyszukiwania, kt\u00f3re by\u0142y umieszczone w dolnej po\u0142owie SERP. Co ciekawe, to samo mo\u017cna powiedzie\u0107 o kampaniach reklamowych, kt\u00f3re znalaz\u0142y si\u0119 poni\u017cej TOP 3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_wykazaly_badania_eyetrackingowe_po_9_latach\"><\/span>Co wykaza\u0142y badania eyetrackingowe po 9 latach?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przede wszystkim patrz\u0105c na wyniki badania eyetrackingu, rzuca si\u0119 w oczy fakt, \u017ce wyszukiwarka Google wyci\u0105gn\u0119\u0142a wnioski z powy\u017cszego schematu, przenosz\u0105c reklamy w\u0142a\u015bnie w ten jak\u017ce po\u017c\u0105dany \u201ez\u0142oty tr\u00f3jk\u0105t\u201d. Sprytne. Zmieni\u0142o si\u0119 tak\u017ce kilka innych element\u00f3w SERP \u2013 mi\u0119dzy innymi dosz\u0142y nieorganiczne wyniki wyszukiwania w postaci pinezek Google Maps czy tzw. knowledge graph.<\/p>\n\n\n\n<p>Zmianie uleg\u0142a te\u017c inna, bardzo wa\u017cna rzecz. Pojawienie si\u0119 smartfon\u00f3w i tablet\u00f3w wymusi\u0142o na nas dwie zasadnicze i bardzo znacz\u0105ce zmiany, kt\u00f3re tylko podsyci\u0142o Google, obni\u017caj\u0105c de facto w d\u00f3\u0142 organiczne wyniki wyszukiwania. Ot\u00f3\u017c nasz smartfon wyd\u0142u\u017cy\u0142 nam ekran. Oczywi\u015bcie pozornie \u2013 ale ogl\u0105danie tre\u015bci na w\u0105skim i wertykalnym wy\u015bwietlaczu, do kt\u00f3rego dostosowa\u0142a si\u0119 tre\u015b\u0107, sprawi\u0142o, \u017ce szybciej przewijamy (a zatem szybciej skanujemy), dajemy wi\u0119ksz\u0105 wiarygodno\u015b\u0107 informacjom, kt\u00f3re s\u0105 na samym dole i w efekcie ogl\u0105damy wi\u0119cej (i wi\u0119cej, i wi\u0119cej).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2014.jpg\" rel=\"lightbox[432]\"><img decoding=\"async\" width=\"509\" height=\"1000\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2014.jpg\" alt=\"heatmap-eyetracking-2014\" class=\"wp-image-434 colorbox-432 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2014.jpg 509w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2014-81x160.jpg 81w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2014-153x300.jpg 153w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2014-214x420.jpg 214w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-2014-428x840.jpg 428w\" data-sizes=\"(max-width: 509px) 100vw, 509px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 509px; --smush-placeholder-aspect-ratio: 509\/1000;\" \/><\/a><figcaption class=\"wp-element-caption\">A tak wygl\u0105da skanowanie SERP w 2014 roku (\u017ar\u00f3d\u0142o: Raport Mediative)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Co jeszcze si\u0119 zmieni\u0142o? Ot\u00f3\u017c w odr\u00f3\u017cnieniu od 2005 roku, <strong>Google chce, aby\u015bmy sp\u0119dzili w wynikach wyszukiwania jak najwi\u0119cej czasu<\/strong>. Kiedy\u015b? Kto by pomy\u015bla\u0142! Szybka decyzja by\u0142a tym, czego wyszukiwarka od nas oczekiwa\u0142a. Dzi\u015b ta decyzja ma by\u0107 przemy\u015blana.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-knowledge-graph.jpg\" rel=\"lightbox[432]\"><img decoding=\"async\" width=\"530\" height=\"1000\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-knowledge-graph.jpg\" alt=\"heatmap-eyetracking-knowledge-graph\" class=\"wp-image-435 colorbox-432 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-knowledge-graph.jpg 530w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-knowledge-graph-85x160.jpg 85w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-knowledge-graph-159x300.jpg 159w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-knowledge-graph-223x420.jpg 223w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/heatmap-eyetracking-knowledge-graph-445x840.jpg 445w\" data-sizes=\"(max-width: 530px) 100vw, 530px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 530px; --smush-placeholder-aspect-ratio: 530\/1000;\" \/><\/a><figcaption class=\"wp-element-caption\">Mapa eyetracking i klikalno\u015bci z knowledge graph. (\u017ar\u00f3d\u0142o: Raport Mediative)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wykorzystac_wyniki_badania_eyetrackingu_w_marketingu_SEO_i_SEM\"><\/span>Jak wykorzysta\u0107 wyniki badania eyetrackingu w marketingu SEO i SEM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Om\u00f3wione powy\u017cej badania technik\u0105 eyetrackingu przynios\u0142y wiele wa\u017cnych wniosk\u00f3w. Cz\u0119\u015b\u0107 z nich mo\u017cemy r\u00f3wnie\u017c dzi\u015b wykorzysta\u0107, aby usprawni\u0107 marketing prowadzony w wyszukiwarce Google. Oto kilka wskaz\u00f3wek, kt\u00f3re pozosta\u0142y aktualne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizacja_SEO_i_copywriting_jeszcze_nigdy_nie_byly_tak_wazne\"><\/span>Optymalizacja SEO i copywriting jeszcze nigdy nie by\u0142y tak wa\u017cne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chcesz znale\u017a\u0107 si\u0119 wysoko w SERP? We\u017a pod uwag\u0119, \u017ce meta dane to pierwsza linia frontu. Title i description oraz zawarte w nich frazy kluczowe stanowi\u0105 Twoj\u0105 lamp\u0119 sygnalizacyjn\u0105, kt\u00f3r\u0105 \u015bwiecisz z daleka, wskazuj\u0105c u\u017cytkownikowi drog\u0119. Zadbaj o nie.<\/p>\n\n\n\n<p><strong>Pami\u0119taj te\u017c, aby domena by\u0142a czytelna i \u0142atwa w interpretacji<\/strong>. Dobra, rozbudowana <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\"><strong>optymalizacja<\/strong><\/a>, w po\u0142\u0105czeniu z warto\u015bciowymi tre\u015bciami i nienagann\u0105 histori\u0105 w Google, mo\u017ce zaowocowa\u0107 tak\u017ce sitelinkami \u2013 czyli rozszerzonymi wynikami wyszukiwania o najciekawsze podstrony (jak np. \u201eO Firmie\u201d, \u201eUs\u0142ugi\u201d, \u201eGaleria\u201d, \u201eKontakt\u201d).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nieorganiczne_wyniki_wyszukiwania_%E2%80%93_swiety_Graal_lokalnego_SEO\"><\/span>Nieorganiczne wyniki wyszukiwania \u2013 \u015bwi\u0119ty Graal lokalnego SEO!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Profil Firmy w Google to Twoje panaceum \u2013 je\u015bli w\u0142a\u015bnie w tej chwili po raz pierwszy s\u0142yszysz o tej us\u0142udze, sugeruj\u0119 od\u0142o\u017cy\u0107 dalsze czytanie na p\u00f3\u017aniej i zaj\u0105\u0107 si\u0119 przygotowaniem wizyt\u00f3wki \u2013 do nieorganicznych, lokalnych wynik\u00f3w wyszukiwania. To absolutna konieczno\u015b\u0107, je\u015bli planujesz obs\u0142ugiwa\u0107 klient\u00f3w pod konkretnym adresem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rich_Snippets_Tak_prosze\"><\/span>Rich Snippets? Tak, prosz\u0119!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201eWspomagacze\u201d organicznych wynik\u00f3w wyszukiwania prze\u017cywa\u0142y sw\u00f3j rozkwit ju\u017c w 2013 roku, kt\u00f3ry by\u0142 oficjalnym rokiem mikroformat\u00f3w. Dzi\u0119ki nim my wzrokowcy skuteczniej i szybciej wy\u0142owimy z nudnej listy widzialnych wynik\u00f3w wyszukiwania to, co mo\u017ce by\u0107 portem docelowym \u2013 tylko dlatego, \u017ce jest kolorowe, ma gwiazdki albo rozszerzon\u0105 tre\u015b\u0107. Wyniki posiadaj\u0105ce Rich Snippets s\u0105 tak\u017ce bardziej wiarygodne.<\/p>\n\n\n\n<p>Wed\u0142ug ekspert\u00f3w badaj\u0105cych wykorzystanie eyetrackingu w marketingu u\u017cytkownicy ch\u0119tniej wybieraj\u0105 blogi, kt\u00f3rych wpisy zaczynaj\u0105 si\u0119 od \u201e10 najlepszych\u2026\u201d, \u201eTop najpopularniejszych\u2026\u201d, kt\u00f3re dodatkowo maj\u0105 zastosowane mikroformaty.<\/p>\n\n\n\n<p>Czyli je\u015bli zastanawiasz si\u0119, o czym by tu napisa\u0107, pomy\u015bl o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201eNajlepsze\u2026\u201d<\/li>\n\n\n\n<li>\u201eRanking\u2026\u201d<\/li>\n\n\n\n<li>\u201eTop 5\u2026\u201d<\/li>\n\n\n\n<li>\u201ePor\u00f3wnanie\u2026\u201d<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/rich-snippets.jpg\" rel=\"lightbox[432]\"><img decoding=\"async\" width=\"653\" height=\"143\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/rich-snippets.jpg\" alt=\"rich-snippets\" class=\"wp-image-437 colorbox-432 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/rich-snippets.jpg 653w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/12\/rich-snippets-200x44.jpg 200w\" data-sizes=\"(max-width: 653px) 100vw, 653px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 653px; --smush-placeholder-aspect-ratio: 653\/143;\" \/><\/a><figcaption class=\"wp-element-caption\">Klasyczny przyk\u0142ad mikroformatu &#8220;ratings&#8221; &#8211; czyli oceny<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Podsumowuj\u0105c, cho\u0107 Rich Snippets nie maj\u0105 wp\u0142ywu na ranking strony w my\u015bl rozumienia algorytmu Google, to mog\u0105 pom\u00f3c na wiele innych sposob\u00f3w, kt\u00f3re sprowadzaj\u0105 si\u0119 do jednego \u2013 wi\u0119kszy ruch!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lacz_dzialania_dziel_budzety\"><\/span>\u0141\u0105cz dzia\u0142ania, dziel bud\u017cety<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ka\u017cde kolejne badanie eyetrackingowe pokazuje nam, \u017ce<strong> Inbound Marketing, czyli marketing zintegrowany to m\u0105dra i naprawd\u0119 skuteczna strategia<\/strong>, dzi\u0119ki kt\u00f3rej nie stracisz. Oczywi\u015bcie pod warunkiem, \u017ce zadzia\u0142asz zgodnie z zasadami.<\/p>\n\n\n\n<p>Mo\u017cna spa\u0107 spokojnie i zapobiega\u0107 pewnym nieplanowanym zmianom i zawirowaniom, kt\u00f3re dotykaj\u0105 bezpo\u015brednio naszego biznesu. Wystarczy, \u017ce zadzia\u0142aszwielotorowo, a dzia\u0142ania te b\u0119d\u0105 si\u0119 przeplata\u0142y i b\u0119d\u0105 synergiczne. Szturmujesz organiczne wyniki wyszukiwania swoimi dzia\u0142aniami SEO? \u015awietnie. Od razu pomy\u015bl te\u017c o tych p\u0142atnych \u2013 korzy\u015bci s\u0105 oczywiste: przypomnij sobie map\u0119 eyetrackingu (podwajasz szans\u0119 na klik!) a przy tym zabezpieczasz si\u0119 przed zmianami w algorytmie czy przed konkurencj\u0105, kt\u00f3ra, a to dzia\u0142a nieuczciwie, a to ma zwyczajnie wi\u0119kszy bud\u017cet na SEO.<\/p>\n\n\n\n<p>Dobrze przeprowadzona i zoptymalizowana kampania Google Ads to cz\u0119sto po\u0142owa i wi\u0119cej ruchu na stronie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystanie_eyetrackingu_w_marketingu_%E2%80%93_podsumowanie\"><\/span>Wykorzystanie eyetrackingu w marketingu \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eyetracking i mamy ciep\u0142a (heat maps), mimo i\u017c mo\u017ce nam si\u0119 wydawa\u0107 z pozoru, \u017ce to orientalne i obce (wi\u0119c na pewno skomplikowane) poj\u0119cia, s\u0105 naszymi sprzymierze\u0144cami. Raport taki jak ten, przedstawiony przez firm\u0119 Mediative to kopalnia bezcennej wiedzy, kt\u00f3ra otwiera oczy (nomen omen) na to, co robimy pod\u015bwiadomie. Pokazuje trendy i zmiany, a jak wiadomo, te pozwalaj\u0105 nam zaplanowa\u0107 przysz\u0142o\u015b\u0107.<\/p>\n\n\n\n<p>Wiemy ju\u017c, \u017ce jest \u201ez\u0142oty tr\u00f3jk\u0105t\u201d, kt\u00f3ry si\u0119 wyd\u0142u\u017ca przez smartfony, mamy \u015bwiadomo\u015b\u0107, \u017ce warto by\u0107 widocznym (cho\u0107by poprzez Rich Snippets!) i \u017ce zawsze warto mie\u0107 poprawn\u0105 technicznie i czyteln\u0105 stron\u0119 internetow\u0105.<\/p>\n\n\n\n<p>A przede wszystkim, <strong>dzi\u0119ki tym badaniom oraz dzi\u0119ki marketingowi zintegrowanemu, jeste\u015bmy w stanie planowa\u0107 skuteczne i konwertuj\u0105ce dzia\u0142ania e-marketingowe<\/strong>, kt\u00f3re zapewni\u0105 nam spokojny sen i stabilne, d\u0142ugotrwa\u0142e efekty.<\/p><div class=\"zfsvz69f2c73b40f5e\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zfsvz69f2c73b40f5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zfsvz69f2c73b40f5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zfsvz69f2c73b40f5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zfsvz69f2c73b40f5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zfsvz69f2c73b40f5e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"psqxv69f2c73b40ed0\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.psqxv69f2c73b40ed0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.psqxv69f2c73b40ed0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.psqxv69f2c73b40ed0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.psqxv69f2c73b40ed0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.psqxv69f2c73b40ed0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tsyho69f2c73b40e50\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tsyho69f2c73b40e50 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tsyho69f2c73b40e50 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tsyho69f2c73b40e50 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tsyho69f2c73b40e50 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tsyho69f2c73b40e50 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xevem69f2c73b40dcc\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xevem69f2c73b40dcc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xevem69f2c73b40dcc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xevem69f2c73b40dcc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xevem69f2c73b40dcc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xevem69f2c73b40dcc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"grphj69f2c73b40d4b\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.grphj69f2c73b40d4b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.grphj69f2c73b40d4b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.grphj69f2c73b40d4b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.grphj69f2c73b40d4b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.grphj69f2c73b40d4b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uibys69f2c73b40ccc\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uibys69f2c73b40ccc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uibys69f2c73b40ccc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uibys69f2c73b40ccc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uibys69f2c73b40ccc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uibys69f2c73b40ccc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"awawx69f2c73b40c4d\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.awawx69f2c73b40c4d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.awawx69f2c73b40c4d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.awawx69f2c73b40c4d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.awawx69f2c73b40c4d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.awawx69f2c73b40c4d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"orzdc69f2c73b40bc8\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-432 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (4 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wszystko co zwi\u0105zane z Internetem, czy z komputerami ma to do siebie, \u017ce bardzo szybko ewoluuje. Zmieniaj\u0105 si\u0119 trendy, zmienia si\u0119 moda i zmienia si\u0119 odbiorca tego\u017c medium. Jak to dzia\u0142a w praktyce? Na przyk\u0142ad tak, \u017ce u\u017cytkownik inaczej CZYTA. A czytanie stron i SERP to nic innego jak eyetracking. I przede wszystkim o tym b\u0119dzie ten artyku\u0142. <\/p>\n","protected":false},"author":101035,"featured_media":10607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[51,46,48,47,50,49,29],"class_list":["post-432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-badanie-marketingowe","tag-eyetracking","tag-google-adwords","tag-heat-map","tag-raport","tag-serp","tag-wyniki-wyszukiwania"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eyetracking, czyli e-marketing z Heat Map - WeNet<\/title>\n<meta name=\"description\" content=\"Eyetracking i Heat Map to dwie olbrzymie kopalnie wiedzy, kt\u00f3re pomog\u0105 Ci lepiej i skuteczniej planowa\u0107 sw\u00f3j e-marketing. 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