{"id":4567,"date":"2020-05-26T14:15:12","date_gmt":"2020-05-26T12:15:12","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=4567"},"modified":"2026-04-28T10:15:58","modified_gmt":"2026-04-28T08:15:58","slug":"dotrzec-klientow-przygotuj-podcast","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/dotrzec-klientow-przygotuj-podcast\/","title":{"rendered":"Jak dotrze\u0107 do klient\u00f3w? Przygotuj podcast"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-4568 size-full colorbox-4567 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/05\/GettyImages-965710106-e1590498639441.jpg\" alt=\"Nagrywanie podcastu w studiu\" width=\"1000\" height=\"667\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;\" \/><\/p>\n<p>Wszyscy chcemy dzi\u015b maksymalnie wykorzysta\u0107 czas. Odpowiedzi\u0105 na rosn\u0105ce potrzeby mog\u0105 by\u0107 podcasty. Podcast\u00f3w mo\u017cna s\u0142ucha\u0107 podczas wykonywania innych czynno\u015bci \u2013zar\u00f3wno na si\u0142owni, w czasie domowych porz\u0105dk\u00f3w czy jazdy samochodem. Prowadzisz biznes i w obecnej sytuacji masz wi\u0119cej wolnego czasu? Spr\u00f3buj nagra\u0107 podcast. To spos\u00f3b na dotarcie do \u015bwiadomo\u015bci Twoich klient\u00f3w bez wychodzenia z domu. Dowiedz si\u0119, dlaczego warto zainwestowa\u0107 w internetow\u0105 audycj\u0119 i od czego zacz\u0105\u0107.<\/p>\n<p><strong>Czy podcasty s\u0105 popularne?<\/strong><\/p>\n<p>Podcast, czyli internetowa publikacja audio to dobry spos\u00f3b na poszerzenie grona Twoich odbiorc\u00f3w. Podcasty to zazwyczaj serie nagra\u0144 publikowane w odcinkach. Audycje mog\u0105 by\u0107 tworzone przez jedn\u0105 lub kilka os\u00f3b. Tw\u00f3rcy cz\u0119sto zapraszaj\u0105 do rozmowy ciekawych go\u015bci i wtedy podcast ma form\u0119 wywiadu.<\/p>\n<p>Internetowe audycje staj\u0105 si\u0119 coraz popularniejsze. W Polsce<strong> podcast\u00f3w s\u0142ucha 27% internaut\u00f3w<\/strong>, wynika z badania opracowanego dla Tandem Media z Grupy Radiowej Agory. Okazuje si\u0119, \u017ce 65% spo\u015br\u00f3d aktualnych s\u0142uchaczy zacz\u0119\u0142o korzysta\u0107 z podcast\u00f3w dopiero od zesz\u0142ego roku, co oznacza, \u017ce trend ten prawdopodobnie b\u0119dzie wzrasta\u0142. Statystyczny polski odbiorca najcz\u0119\u015bciej s\u0142ucha podcast\u00f3w:<\/p>\n<ul>\n<li>w domu (\u00be badanych) lub w podr\u00f3\u017cy (43%),<\/li>\n<li>dla rozrywki (48%) oraz poszerzenia wiedzy o \u015bwiecie (46%),<\/li>\n<li>na smartfonie (\u00be os\u00f3b ) oraz z wykorzystaniem s\u0142uchawek (60%)<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/li>\n<\/ul>\n<p>Podobne wnioski p\u0142yn\u0105 z przeprowadzonego wcze\u015bniej badania Storytel. Ponadto z raportu mo\u017cna dowiedzie\u0107 si\u0119, \u017ce <strong>81% polskich u\u017cytkownik\u00f3w najcz\u0119\u015bciej wybiera podcasty po polsku<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/strong>. Okazuje si\u0119, \u017ce nasz kraj dor\u00f3wnuje europejskiej \u015bredniej w s\u0142uchaniu audycji internetowych \u2013 podobny procent u\u017cytkownik\u00f3w (ok. 30%) notuje si\u0119 we Francji, W\u0142oszech czy Norwegii. Podcasty s\u0105 popularne na ca\u0142ym \u015bwiecie. Szacuje si\u0119, \u017ce w 2022 roku b\u0119dzie ju\u017c 1,5 mld s\u0142uchaczy<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>.<\/p>\n<p>W sprawozdaniu wydanym w lutym 2020 roku Spotify podkre\u015bla, \u017ce <strong>popularno\u015b\u0107 podcast\u00f3w wzros\u0142a o 200% w stosunku do zesz\u0142ego roku<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a><\/strong>. Najnowsze dane opublikowane pod koniec kwietnia nie s\u0105 ju\u017c jednak tak optymistyczne. G\u0142\u00f3wnym powodem spadku zainteresowania jest prawdopodobnie domowa izolacja, a co za tym idzie brak dojazd\u00f3w do pracy.<\/p>\n<p>Czy to oznacza, \u017ce na ten moment nie warto inwestowa\u0107 w podcasty? Nie, sytuacja powoli wraca do normalno\u015bci, wi\u0119c w najbli\u017cszych miesi\u0105cach zn\u00f3w b\u0119dziemy\u00a0 cz\u0119\u015bciej podr\u00f3\u017cowa\u0107, korzysta\u0107 z samochodu czy komunikacji publicznej. Poza tym wci\u0105\u017c wiele os\u00f3b s\u0142ucha audycji, np. podczas wykonywania prac domowych.<\/p>\n<p>Dodatkowo nale\u017cy wzi\u0105\u0107 pod uwag\u0119, \u017ce s\u0105 to dane obejmuj\u0105ce s\u0142uchaczy z ca\u0142ego \u015bwiata i dotycz\u0105 tylko jednej platformy. Badania przeprowadzone zar\u00f3wno na zlecenie Storytel, jak i Tandem Media na polskich s\u0142uchaczach wskazuj\u0105, \u017ce <strong>w Polsce ok. 75% badanych w\u0142\u0105cza podcasty w domu<\/strong>.<\/p>\n<p>Dynamicznie zmieniaj\u0105ca si\u0119 sytuacja na przestrzeni ostatnich miesi\u0119cy pokazuje, \u017ce warto trzyma\u0107 r\u0119k\u0119 na pulsie i szuka\u0107 nowych sposob\u00f3w na promocj\u0119 Twojej firmy. Rozwi\u0105zaniem mo\u017ce by\u0107 w\u0142a\u015bnie podcast.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4569 size-full colorbox-4567 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/05\/podcast_nowy3-na-blog.png\" alt=\"\" width=\"820\" height=\"540\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/05\/podcast_nowy3-na-blog.png 820w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/05\/podcast_nowy3-na-blog-200x132.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/05\/podcast_nowy3-na-blog-456x300.png 456w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/05\/podcast_nowy3-na-blog-768x506.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/05\/podcast_nowy3-na-blog-696x458.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/05\/podcast_nowy3-na-blog-638x420.png 638w\" data-sizes=\"(max-width: 820px) 100vw, 820px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/540;\" \/><\/p>\n<p><strong>Co daje podcast?<\/strong><\/p>\n<p>Z pewno\u015bci\u0105 zastanawiasz si\u0119, jak dociera\u0107 do klient\u00f3w. Warto robi\u0107 to r\u00f3\u017cnymi kana\u0142ami. Popularno\u015b\u0107 podcast\u00f3w wzrasta, ale wci\u0105\u017c brakuje tw\u00f3rc\u00f3w, kt\u00f3rzy tworz\u0105 tre\u015bci w wielu bran\u017cach, r\u00f3wnie\u017c tych specjalistycznych. Znajd\u017a swoj\u0105 nisz\u0119.<\/p>\n<p>Znasz si\u0119 na swojej bran\u017cy? Podziel si\u0119 swoj\u0105 wiedz\u0105! By\u0107 mo\u017ce tworzysz ju\u017c nawet artyku\u0142y poradnikowe na swojej stronie. Czas wi\u0119c poszerzy\u0107 Tw\u00f3j content nie tylko o s\u0142owo pisane, ale tak\u017ce o nowe tre\u015bci mo\u017cliwe do s\u0142uchania. Pami\u0119taj, \u017ce Twoi klienci maj\u0105 r\u00f3\u017cne przyzwyczajenia. <strong>Docieraj do nowych odbiorc\u00f3w<\/strong> \u2013 os\u00f3b, kt\u00f3re lubi\u0105 s\u0142ucha\u0107.<\/p>\n<p>Podcast sprawia, \u017ce budujesz \u015bwiadomo\u015b\u0107. <strong>Podcast pomaga wzmacnia\u0107 Twoj\u0105 mark\u0119 oraz wi\u0119\u017a z odbiorcami<\/strong>. Dzielisz si\u0119 rzeteln\u0105 wiedz\u0105, odpowiadasz na najcz\u0119\u015bciej zadawane pytania i dzi\u0119ki temu zdobywasz zaufanie. Z ka\u017cdym kolejnym odcinkiem odbiorcy poznaj\u0105 Ci\u0119 lepiej. Gdy b\u0119dziesz publikowa\u0107 regularnie, mo\u017cesz zdoby\u0107 spore grono s\u0142uchaczy, a w przysz\u0142o\u015bci \u2013 r\u00f3wnie\u017c Twoich klient\u00f3w.<\/p>\n<p>Podcasty powinny by\u0107 dobrze przygotowane zar\u00f3wno pod k\u0105tem merytorycznym, jak i technicznym. Warto mie\u0107 na uwadze, by by\u0142y dobrze opisane. Poszczeg\u00f3lne odcinki podcast\u00f3w maj\u0105 swoje tytu\u0142y i opisy widoczne dla wyszukiwarek. Je\u015bli przygotujesz dobry opis, wzmocnisz <strong>pozycj\u0119 w Google<\/strong> i wi\u0119cej u\u017cytkownik\u00f3w dotrze do Twoich tre\u015bci.<\/p>\n<p><strong>Dlaczego podcast? <\/strong><\/p>\n<p>Wci\u0105\u017c zastanawiasz si\u0119, czy warto rozpocz\u0105\u0107 przygod\u0119 z podcastem? W por\u00f3wnaniu do artyku\u0142\u00f3w pisanych czy tre\u015bci video <strong>podcast ma wiele plus\u00f3w<\/strong>, kt\u00f3re doceniaj\u0105 liczni odbiorcy:<\/p>\n<ul>\n<li>Internetowej audycji mo\u017cna s\u0142ucha\u0107 w czasie wykonywania innych czynno\u015bci \u2013 podczas domowych porz\u0105dk\u00f3w, gotowania, biegania czy jazdy samochodem.<\/li>\n<li>Nie wymaga skomplikowanego sprz\u0119tu \u2013 ogl\u0105danie video na telefonie bywa m\u0119cz\u0105ce, podobnie z czytaniem du\u017cej ilo\u015bci tekstu. S\u0142uchanie na s\u0142uchawkach pod\u0142\u0105czonych do smartfona jest wygodne w ka\u017cdych warunkach.<\/li>\n<li>Podcast przyci\u0105ga uwag\u0119 na d\u0142u\u017cej \u2013 oczywi\u015bcie pod warunkiem, \u017ce jest interesuj\u0105cy. Teksty pisane cz\u0119sto skanujemy, a je\u015bli kto\u015b ciekawie opowiada, z pewno\u015bci\u0105 odbiorcy ws\u0142uchaj\u0105 si\u0119 w ka\u017cde s\u0142owo.<\/li>\n<\/ul>\n<p>Poza tym podcast jest stosunkowo \u0142atwy do przygotowania dla tw\u00f3rcy \u2013 w por\u00f3wnaniu do video, kt\u00f3re wymaga cz\u0119sto skomplikowanego monta\u017cu, a tak\u017ce wi\u0119kszego zaanga\u017cowania i pewno\u015bci siebie, by \u201epokaza\u0107 twarz\u201d.<\/p>\n<p><strong>O czym zrobi\u0107 podcast? <\/strong><\/p>\n<p>Z wcze\u015bniej wspomnianych bada\u0144 Tandem Media wynika, \u017ce <strong>najbardziej popularne tematy podcast\u00f3w <\/strong>w\u015br\u00f3d kobiet to zdrowie i styl \u017cycia, muzyka, psychologia i rozrywka. W\u015br\u00f3d m\u0119\u017cczyzn natomiast kr\u00f3luj\u0105 tematy zwi\u0105zane m.in. z technologi\u0105, wiadomo\u015bciami i polityk\u0105.<\/p>\n<p>S\u0105 wi\u0119c dwie drogi \u2013 albo nagrywanie audycji na najbardziej popularne tematy, albo znalezienie swojej niszy i zostanie ekspertem w bran\u017cy. Temat\u00f3w jest mn\u00f3stwo. Najwa\u017cniejsze to przedstawi\u0107 nawet trudne zagadnienie w prosty spos\u00f3b.<\/p>\n<p>Jeste\u015b doradc\u0105 finansowym? M\u00f3w o biznesie i wydatkach. Prowadzisz biuro rachunkowe? Przybli\u017c s\u0142uchaczom skomplikowane zagadnienia w przyst\u0119pny spos\u00f3b. Jeste\u015b dietetykiem? Przygotuj cykl o zdrowym od\u017cywianiu. Jednym s\u0142owem \u2013 znasz si\u0119 na swoim temacie i potrafisz ciekawie odpowiada\u0107? Nie czekaj, tylko przyst\u0105p do pracy. Je\u015bli brakuje Ci inspiracji lub nie wiesz, co jest akurat na topie, si\u0119gnij po \u0142atwo dost\u0119pne narz\u0119dzia takie jak Google Trends, Answer The Public czy Senuto.<\/p>\n<p><a href=\"http:\/\/www.5starweb.pl\/lead\/?utm_source=wenet.pl\/blog&amp;utm_medium=artykul&amp;utm_campaign=zalety%20strony\" target=\"_blank\" rel=\"noopener\"><strong>Zbudujemy Ci stron\u0119, kt\u00f3ra sprzedaje. Sprawd\u017a jak &gt;&gt;<\/strong><\/a><\/p>\n<p><strong>W jakiej formie nagrywa\u0107? <\/strong><\/p>\n<p>Je\u015bli obszar tematyczny masz ju\u017c wybrany, warto zastanowi\u0107 si\u0119 w jakiej formie nagrywa\u0107. S\u0105 dwa popularne formaty \u2013 nagrywanie audycji solo lub zapraszanie do podcast\u00f3w go\u015bci, czyli tworzenie wywiad\u00f3w.<\/p>\n<p>Zar\u00f3wno pierwsza, jak i druga opcja ma swoich zwolennik\u00f3w i przeciwnik\u00f3w. Nagrywanie audycji w pojedynk\u0119 mo\u017ce by\u0107 trudniejsze. Przede wszystkim wymaga charyzmy \u2013 poprowadzenia podcastu w naprawd\u0119 interesuj\u0105cy spos\u00f3b i przekazania warto\u015bciowych tre\u015bci. W tym przypadku nierzadko tw\u00f3rcy si\u0119gaj\u0105 do osobistych refleksji, co jeszcze bardziej zbli\u017ca ich do s\u0142uchaczy. Liczy si\u0119 r\u00f3wnie\u017c przyjemny dla ucha g\u0142os.<\/p>\n<p>Je\u015bli uwa\u017casz, \u017ce Twoj\u0105 wiedz\u0119 mog\u0105 uzupe\u0142ni\u0107 inne osoby \u2013 pomy\u015bl o robieniu wywiad\u00f3w czy lu\u017anych pogadanek z ekspertami \u2013 nie tylko z Twojej bran\u017cy. W tym przypadku raczej nie ma mowy o monotonii. Trudno\u015b\u0107 b\u0119dzie polega\u0142a tylko na znalezieniu ciekawych os\u00f3b, nam\u00f3wieniu ich do rozmowy i dograniu termin\u00f3w.<\/p>\n<p><strong>Ile powinien trwa\u0107 podcast?<\/strong><\/p>\n<p>Z bada\u0144 Tandem Media wynika, \u017ce <strong>68% badanych preferuje podcasty trwaj\u0105ce 10-30 minut<\/strong>. Specjali\u015bci wskazuj\u0105, \u017ce s\u0142uchacze podcast\u00f3w to cz\u0119sto osoby wymagaj\u0105ce, kt\u00f3re chc\u0105 faktycznie dowiedzie\u0107 si\u0119 czego\u015b nowego, wi\u0119c s\u0105 gotowe nawet na d\u0142u\u017csze formy.<\/p>\n<p>Og\u00f3lnie rzecz bior\u0105c, audycje tworzone samodzielnie s\u0105 raczej kr\u00f3tsze. Wywiady natomiast mog\u0105 wymaga\u0107 wi\u0119cej czasu, by dobrze om\u00f3wi\u0107 dany temat. Z jednej strony w Internecie wygrywaj\u0105 kr\u00f3tkie i szybkie tre\u015bci, z drugiej strony, gdy zbudujesz sobie szerokie grono i trafisz do konkretnej grupy docelowej, sami odbiorcy b\u0119d\u0105 domaga\u0107 si\u0119 d\u0142u\u017cszych nagra\u0144.<\/p>\n<p><strong>Gdzie publikowa\u0107 podcasty?<\/strong><\/p>\n<p>Pliki z audycjami mo\u017cna zar\u00f3wno pobra\u0107, jak i s\u0142ucha\u0107 w formie streamingu. Pliki z nagraniami masz na jednej platformie, ale mo\u017cesz udost\u0119pnia\u0107 je w r\u00f3\u017cnych aplikacjach. Podcasty publikowane s\u0105 na platformach hostingowych jak Spreaker, Libsyn, Blubrry czy Soundcloud. Audycji mo\u017cna ods\u0142ucha\u0107 w aplikacjach takich jak Spotify czy iTunes. Materia\u0142 mo\u017cesz doda\u0107 te\u017c na w\u0142asnej <a href=\"http:\/\/www.5starweb.pl\/lead\/?utm_source=wenet.pl\/blog&amp;utm_medium=artykul&amp;utm_campaign=zalety%20strony\" target=\"_blank\" rel=\"noopener\">stronie internetowej<\/a>.<\/p>\n<p><strong>Jak promowa\u0107 podcasty?<\/strong><\/p>\n<p>Podcast nagrany, wi\u0119c czas na promocj\u0119. W tym celu wykorzystaj Social Media. Za\u0142\u00f3\u017c sw\u00f3j fanpage na Facebooku i nawi\u0105zuj interakcj\u0119 z odbiorcami. Poszukaj grup tematycznych z Twojej bran\u017cy i bierz udzia\u0142 w dyskusjach. Spr\u00f3buj dzia\u0142a\u0107 na Twitterze i Instagramie. Zadbaj te\u017c o swoje miejsce w sieci, czyli Twoj\u0105 stron\u0119 www.<\/p>\n<p>\u0179r\u00f3d\u0142a: <a href=\"https:\/\/www.agora.pl\/co-czwarty-internauta-w-polsce-slucha-podcastow-wyniki-badania-przygotowanego-na-zlecenie-tandem-media\" target=\"_blank\" rel=\"noopener\">Agora<\/a>, <a href=\"https:\/\/storytelpl.prowly.com\/48302-polscy-internauci-o-podcastach-badania\" target=\"_blank\" rel=\"noopener\">Storytel<\/a>, <a href=\"https:\/\/www.omdia.com\/resources\/product-content\/podcast-market-forecast-201823\" target=\"_blank\" rel=\"noopener\">Omdia<\/a>, <a href=\"https:\/\/investors.spotify.com\/financials\/default.aspx\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.agora.pl\/co-czwarty-internauta-w-polsce-slucha-podcastow-wyniki-badania-przygotowanego-na-zlecenie-tandem-media\">https:\/\/www.agora.pl\/co-czwarty-internauta-w-polsce-slucha-podcastow-wyniki-badania-przygotowanego-na-zlecenie-tandem-media<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/storytelpl.prowly.com\/48302-polscy-internauci-o-podcastach-badania\">https:\/\/storytelpl.prowly.com\/48302-polscy-internauci-o-podcastach-badania<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.omdia.com\/resources\/product-content\/podcast-market-forecast-201823\">Ovum Podcast Market Forecast: 2018-23<\/a><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <a href=\"https:\/\/investors.spotify.com\/financials\/default.aspx\">https:\/\/investors.spotify.com\/financials\/default.aspx<\/a><\/p><div class=\"aymxu69f2c6faf2903\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4567 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Przygotuj podcast&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wszyscy chcemy dzi\u015b maksymalnie wykorzysta\u0107 czas. Odpowiedzi\u0105 na rosn\u0105ce potrzeby mog\u0105 by\u0107 podcasty. Podcast\u00f3w mo\u017cna s\u0142ucha\u0107 podczas wykonywania innych czynno\u015bci \u2013zar\u00f3wno na si\u0142owni, w czasie domowych porz\u0105dk\u00f3w czy jazdy samochodem. Prowadzisz biznes i w obecnej sytuacji masz wi\u0119cej wolnego czasu? Spr\u00f3buj nagra\u0107 podcast. To spos\u00f3b na dotarcie do \u015bwiadomo\u015bci Twoich klient\u00f3w bez wychodzenia z domu. [&hellip;]<\/p>\n","protected":false},"author":101031,"featured_media":4568,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,82,245,177,314],"class_list":["post-4567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-infografika","tag-marketing","tag-marketing-w-sieci","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak dotrze\u0107 do klient\u00f3w? Przygotuj podcast - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/dotrzec-klientow-przygotuj-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak dotrze\u0107 do klient\u00f3w? Przygotuj podcast\" \/>\n<meta property=\"og:description\" content=\"Wszyscy chcemy dzi\u015b maksymalnie wykorzysta\u0107 czas. Odpowiedzi\u0105 na rosn\u0105ce potrzeby mog\u0105 by\u0107 podcasty. Podcast\u00f3w mo\u017cna s\u0142ucha\u0107 podczas wykonywania innych czynno\u015bci \u2013zar\u00f3wno na si\u0142owni, w czasie domowych porz\u0105dk\u00f3w czy jazdy samochodem. Prowadzisz biznes i w obecnej sytuacji masz wi\u0119cej wolnego czasu? Spr\u00f3buj nagra\u0107 podcast. To spos\u00f3b na dotarcie do \u015bwiadomo\u015bci Twoich klient\u00f3w bez wychodzenia z domu. 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