{"id":4572,"date":"2020-06-03T10:38:32","date_gmt":"2020-06-03T08:38:32","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=4572"},"modified":"2026-04-29T14:21:32","modified_gmt":"2026-04-29T12:21:32","slug":"opracowac-plan-dzialania-e-commerce-nowe-czasy","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/opracowac-plan-dzialania-e-commerce-nowe-czasy\/","title":{"rendered":"Jak opracowa\u0107 plan dzia\u0142ania w e-commerce na nowe czasy?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"727\" height=\"481\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1057255556.jpg\" alt=\"Plan dzia\u0142ania dla e-commerce\" class=\"wp-image-4573 colorbox-4572 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1057255556.jpg 727w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1057255556-200x132.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1057255556-453x300.jpg 453w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1057255556-696x460.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1057255556-635x420.jpg 635w\" data-sizes=\"(max-width: 727px) 100vw, 727px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/481;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Zakupy w Internecie s\u0105 szybkie i wygodne, o czym z pewno\u015bci\u0105 wiedz\u0105 stali bywalcy sieci. Przekonuj\u0105 si\u0119 o tym r\u00f3wnie\u017c osoby, kt\u00f3re wcze\u015bniej nie korzysta\u0142y z e-sklep\u00f3w. Zakupy online nie wymagaj\u0105 wyj\u015bcia&nbsp; z domu, co w obliczu obecnej sytuacji jest wyj\u0105tkowo istotne dla konsument\u00f3w. To ju\u017c nie tylko opcja, a cz\u0119sto konieczno\u015b\u0107. Wiele sklep\u00f3w stacjonarnych zmienia swoja strategi\u0119 i przenosi sprzeda\u017c do sieci. Czy sprzeda\u017c online to szansa? Jak dotrze\u0107 do klient\u00f3w w Internecie? Sprawd\u017a wskaz\u00f3wki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak zmieni\u0105 si\u0119 nawyki i zachowania zakupowe?<\/strong><\/h2>\n\n\n\n<p>Ostatnie wydarzenia postawi\u0142y bran\u017c\u0119 e-commerce przed wyzwaniem. To wyzwania zwi\u0105zane zar\u00f3wno z zapewnieniem dost\u0119pno\u015bci towar\u00f3w, jak i sprawnym ich dostarczeniem. Coraz wi\u0119cej os\u00f3b korzysta z e-sklep\u00f3w. Zmieni\u0142y si\u0119 codzienne nawyki i zachowania zakupowe.<\/p>\n\n\n\n<p>Przekonujemy si\u0119 o tym na co dzie\u0144 z w\u0142asnego do\u015bwiadczenia, a fakt ten potwierdzaj\u0105 badania. Jak wynika z raportu \u201ee-Commerce w czasie kryzysu 2020\u201d zrealizowanego\u202f19-23 marca 2020 roku na zlecenie Izby Gospodarki Elektronicznej, wp\u0142yw na zwi\u0119kszone zakupy online mia\u0142y trzy czynniki:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>niepok\u00f3j w zwi\u0105zku z koronawirusem<\/li>\n\n\n\n<li>dzia\u0142ania prewencyjne<\/li>\n\n\n\n<li>bezpiecze\u0144stwo zakup\u00f3w online<\/li>\n<\/ul>\n\n\n\n<p>Warto podkre\u015bli\u0107, \u017ce 49% badanych zrobi\u0142o zapasy na okoliczno\u015b\u0107 kwarantanny, a w\u015br\u00f3d os\u00f3b, kt\u00f3re zrobi\u0142y zapasy online, a\u017c <strong>70% uwa\u017ca, \u017ce e-zakupy s\u0105 bezpieczniejsze<\/strong>. Klientami s\u0105 zar\u00f3wno mieszka\u0144cy wi\u0119kszych, jak mniejszych miast<a href=\"#_ftn1\" target=\"_blank\" rel=\"noopener\" name=\"_ftnref1\">[1]<\/a>. Bez w\u0105tpienia kwestia bezpiecze\u0144stwa zakup\u00f3w online jest tu kluczowa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak zmienia si\u0119 e-commerce w obliczu nowej sytuacji? <\/strong><\/h2>\n\n\n\n<p>Rynek sprzeda\u017cy online reaguje na zmiany i wiele os\u00f3b widzi w nim potencja\u0142. Coraz wi\u0119cej firm decyduje si\u0119 na za\u0142o\u017cenie e-sklepu. Potwierdzaj\u0105 to dane zebrane na platformie sklep\u00f3w internetowych Shoper \u2013 <strong>zainteresowanie otwarciem sklepu internetowego w marcu 2020 wzros\u0142o o po\u0142ow\u0119 w por\u00f3wnaniu z rokiem ubieg\u0142ym<\/strong>.<\/p>\n\n\n\n<p>W szczeg\u00f3lno\u015bci dotyczy to takich bran\u017c jak ksi\u0105\u017cki i multimedia, bran\u017ca spo\u017cywcza, upominkowa, zdrowie i uroda oraz dom i ogr\u00f3d<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>. Okazuje si\u0119, \u017ce zainteresowanie nie maleje z kolejnym miesi\u0105cem. <strong>Ruch w sklepach by\u0142 o 30% wi\u0119kszych w pierwszej po\u0142owie kwietnia 2020 roku<\/strong> w por\u00f3wnaniu z \u201eCzarnym Tygodniem\u201d w listopadzie 2019<a href=\"#_ftn3\" target=\"_blank\" rel=\"noopener\" name=\"_ftnref3\">[3]<\/a>.<\/p>\n\n\n\n<p>Czy jednak ta tendencja si\u0119 utrzyma? Osoby, kt\u00f3re raz spr\u00f3buj\u0105 zakup\u00f3w online, prawdopodobnie ch\u0119tnie skorzystaj\u0105 z tej formy w przysz\u0142o\u015bci. Szczeg\u00f3lnie, je\u015bli ca\u0142y proces przebiegnie sprawie i bezproblemowo. Tak wa\u017cne jest wi\u0119c zachowanie wysokich standard\u00f3w obs\u0142ugi ze strony sklep\u00f3w internetowych, zar\u00f3wno na poziomie \u0142atwego poruszania si\u0119 po stronie, jak i finalizacji transakcji oraz dostarczenia przesy\u0142ki. Zastanawiasz si\u0119, jak to osi\u0105gn\u0105\u0107? Jak zach\u0119ci\u0107 klient\u00f3w do odwiedzenia i zrobienia zakup\u00f3w w\u0142a\u015bnie w Twoim e-sklepie?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zadbaj o poprawne opisy, czyli jak przygotowa\u0107 content dla e-sklepu<\/strong><\/h2>\n\n\n\n<p>Jak wynika z raportu \u201ee-Commerce w czasie kryzysu 2020\u201d, <strong>a\u017c 56% internaut\u00f3w ma zastrze\u017cenia do opis\u00f3w produkt\u00f3w, kt\u00f3re cz\u0119sto wprowadzaj\u0105 w b\u0142\u0105d<\/strong> i nie s\u0105 dobrze przygotowane do obecnej sytuacji<a href=\"#_ftn4\" target=\"_blank\" rel=\"noopener\" name=\"_ftnref4\">[4]<\/a>. Pami\u0119taj, \u017ce jedn\u0105 z g\u0142\u00f3wnych funkcji teks\u00f3w w sklepach internetowych jest funkcja informacyjna. Zadbaj wi\u0119c o rzetelne opisy. Wprowadzanie w b\u0142\u0105d&nbsp; to pierwszy krok to porzucenia koszyka przez u\u017cytkownika.<\/p>\n\n\n\n<p>Na co jeszcze trzeba zwr\u00f3ci\u0107 uwag\u0119, pisz\u0105c tre\u015bci sprzeda\u017cowe? Kolejn\u0105 wa\u017cn\u0105 funkcj\u0105 tekst\u00f3w w e-sklepach jest zach\u0119canie do zakupu. Teksty powinny by\u0107 nie tylko poprawne merytorycznie, ale r\u00f3wnie\u017c atrakcyjne. W g\u0105szczu ofert klient mo\u017ce si\u0119 zgubi\u0107, wi\u0119c musisz zwr\u00f3ci\u0107 na siebie uwag\u0119. Nie mniej wa\u017cnym zadaniem contentu jest <a href=\"https:\/\/audytseo.wenet.pl\/\" target=\"_blank\" rel=\"noreferrer noopener\">pozycjonowanie Twojego e-sklepu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak pisa\u0107 teksty sprzeda\u017cowe do sklepu internetowego? <\/strong><\/h2>\n\n\n\n<p>Oto kilka wskaz\u00f3wek:<\/p>\n\n\n\n<p>Pisz do konkretnego odbiorcy \u2013 dopasuj j\u0119zyk i styl do grupy docelowej. Inaczej b\u0119dzie wygl\u0105da\u0107 opis dla m\u0142odszych, inaczej dla starszych. W innym stylu b\u0119d\u0105 wygl\u0105da\u0107 opisy kosmetyk\u00f3w dedykowane dla kobiet dbaj\u0105cych o urod\u0119, a w innym opisy w sklepie motoryzacyjnym.<\/p>\n\n\n\n<p>Pisz konkretnie \u2013 teksty powinny by\u0107 pisane jasnym, zrozumia\u0142ym j\u0119zykiem, zwi\u0119\u017ale i rzeczowo. D\u0142ugie nic niewnosz\u0105ce wywody to raczej z\u0142y pomys\u0142. Postaw na listy, wypunktowania. Skup si\u0119 na zaletach produktu i na tym, w jaki spos\u00f3b odpowiada na potrzeby klienta.<\/p>\n\n\n\n<p>Pisz przejrzy\u015bcie i poprawnie \u2013 chodzi tu zar\u00f3wno o poprawne formatowanie, jak i przestrzeganie zasad ortografii i interpunkcji. Takie teksty czyta si\u0119 \u0142atwiej i s\u0105 przyjemne dla oka.<\/p>\n\n\n\n<p>Stosuj CTA \u2013 czyli zwroty Call-To-Action, wzywaj\u0105ce do dzia\u0142ania. Powinny to by\u0107 jasne komunikaty, tak by odbiorca nie zastanawia\u0142 si\u0119 nawet przez chwil\u0119.<\/p>\n\n\n\n<p>Odwo\u0142uj si\u0119 do emocji \u2013 oddzia\u0142uj na uczucia i zmys\u0142y. By dotrze\u0107 do wyobra\u017ani, odwo\u0142uj si\u0119 do konkretnych korzy\u015bci i warto\u015bci, np. bezpiecze\u0144stwa, wygody u\u017cytkowania itd. Dzi\u015b, jak nigdy wcze\u015bniej, <strong>klienci potrzebuj\u0105 wsparcia<\/strong>. Nie wykorzystuj jednak obecnej sytuacji do promocji. Odbiorcy od razu wyczuj\u0105 fa\u0142sz.<\/p>\n\n\n\n<p><a href=\"https:\/\/audytseo.wenet.pl\/\" target=\"_blank\" rel=\"noopener\">Wykonaj darmowy audyt strony i popraw jej widoczno\u015b\u0107 w wyszukiwarce. Wykonaj teraz&gt;&gt;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak zoptymalizowa\u0107 content pod SEO?<\/strong><\/h2>\n\n\n\n<p>Oto kilka wskaz\u00f3wek, kt\u00f3re warto wprowadzi\u0107, by zadba\u0107 o lepsz\u0105 pozycj\u0119 Twojego sklepu internetowego:<\/p>\n\n\n\n<p>Przygotuj frazy kluczowe \u2013 s\u0142owa kluczowe to podstawa, umieszczaj je w opisach, a tak\u017ce odpowiadaj na najcz\u0119\u015bciej zadawane pytania przez u\u017cytkownik\u00f3w. Mo\u017cesz wykorzysta\u0107 zar\u00f3wno bezp\u0142atne jak i p\u0142atne narz\u0119dzia, np. Google Keyword Planer, Answerthepublic, Senuto.<\/p>\n\n\n\n<p>Pisz dla u\u017cytkownika \u2013 nie dla robot\u00f3w Google. Stosuj frazy kluczowe umiej\u0119tnie i logicznie. Unikaj przesady, Google nadmierne umieszczanie wielu s\u0142\u00f3w kluczowych uznaje za spam.<\/p>\n\n\n\n<p>Wyeliminuj kopie tre\u015bci \u2013 Google nie lubi kopiowania, wi\u0119c je\u015bli nie b\u0119dziesz tworzy\u0107 oryginalnych tekst\u00f3w, nie licz na <strong>wysok\u0105 pozycj\u0119 w wyszukiwarce<\/strong>.<\/p>\n\n\n\n<p>Stosuj nag\u0142\u00f3wki \u2013 a tak\u017ce wyt\u0142uszczenia i wypunktowania.<\/p>\n\n\n\n<p>Zadbaj o poprawne metadane \u2013 zar\u00f3wno tytu\u0142y, jak i opisy.<\/p>\n\n\n\n<p>Trzymaj si\u0119 odpowiedniej d\u0142ugo\u015bci \u2013 opisy produkt\u00f3w powinny mie\u0107 do 500 znak\u00f3w.<\/p>\n\n\n\n<p>Stosuj linkowanie wewn\u0119trzne \u2013 linkuj produkty do kategorii i podkategorii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak powinna wygl\u0105da\u0107 karta produktu?<\/strong><\/h2>\n\n\n\n<p>Na stronie Twojego sklepu wa\u017cne s\u0105 opisy produkt\u00f3w oraz kategorii. To istotne elementy zar\u00f3wno dla u\u017cytkownika, dla kt\u00f3rego licz\u0105 si\u0119 atrakcyjne i przyst\u0119pne teksty, jak i dla <a href=\"https:\/\/audytseo.wenet.pl\/\" target=\"_blank\" rel=\"noopener\">pozycjonowania strony<\/a>, kt\u00f3ra dzi\u0119ki odpowiednim zabiegom b\u0119dzie lepiej widoczna w wyszukiwarce.<\/p>\n\n\n\n<p>Opis jest g\u0142\u00f3wnym elementem karty produktu. Tak jak pozosta\u0142e tre\u015bci powinien by\u0107 napisany z my\u015bl\u0105 o u\u017cytkowniku, powinien by\u0107 unikalny oraz wyczerpuj\u0105cy, zawiera\u0107 s\u0142owa kluczowe. Bardzo wa\u017cne, by wszystkie opisy na stronie by\u0142y napisane sp\u00f3jnie, czyli w jednym stylu i uk\u0142adzie.<\/p>\n\n\n\n<p>Pozosta\u0142e elementy, kt\u00f3re powinny znale\u017a\u0107 si\u0119 na karcie produktu, to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nazwa produktu \u2013 zawieraj\u0105ca frazy kluczowe i inne istotne informacje, np. o promocjach<\/li>\n\n\n\n<li>cena \u2013 zadbaj, by zawsze by\u0142a aktualna<\/li>\n\n\n\n<li>zdj\u0119cie \u2013 powinno by\u0107 wysokiej jako\u015bci i dobrze prezentowa\u0107 wszystkie wa\u017cne cechy produktu<\/li>\n\n\n\n<li>informacja o dost\u0119pno\u015bci \u2013 nie wprowadzaj u\u017cytkownik\u00f3w w b\u0142\u0105d i na bie\u017c\u0105co aktualizuj stan dost\u0119pnych towar\u00f3w<\/li>\n\n\n\n<li>zwrot CTA \u2013 czyli proste wezwanie do dzia\u0142ania, np.: \u201ekup\u201d, \u201edodaj do koszyka\u201d<\/li>\n<\/ul>\n\n\n\n<p>Pozosta\u0142e elementy, kt\u00f3re mog\u0105 u\u0142atwi\u0107 proces zakupowy lub zach\u0119ci\u0107 do skorzystania z innych ofert to, np. lista produkt\u00f3w powi\u0105zanych, opinie, informacje o dostawie czy formularz kontaktowy, kt\u00f3ry umo\u017cliwi Ci szybk\u0105 odpowied\u017a na w\u0105tpliwo\u015bci i pytania klienta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O czym jeszcze warto pami\u0119ta\u0107?<\/strong><\/h2>\n\n\n\n<p>Czas epidemii to czas pr\u00f3by dla e-commerce. Wiesz ju\u017c, jak przygotowa\u0107 anga\u017cuj\u0105ce teksty sprzeda\u017cowe zgodne z wytycznymi SEO na stron\u0119 Twojego sklepu. Opr\u00f3cz tego pami\u0119taj o kilku zasadach:<\/p>\n\n\n\n<p>Informuj o dost\u0119pno\u015bci i cenach \u2013 w badaniu \u201ee-Commerce w czasie kryzysu 2020\u201d a\u017c <strong>59% os\u00f3b wskaza\u0142o, \u017ce nie mog\u0142o dokona\u0107 zakup\u00f3w ze wzgl\u0119du na braki produktowe, a 31% zauwa\u017cy\u0142o ponadprzeci\u0119tny wzrost cen<a href=\"#_ftn5\" target=\"_blank\" rel=\"noopener\" name=\"_ftnref5\">[5]<\/a><\/strong>. Nie dopu\u015b\u0107 do takich sytuacji. Zadbaj o logistyk\u0119, pe\u0142en asortyment oraz sta\u0142e ceny. Informuj na bie\u017c\u0105co o dost\u0119pno\u015bci produkt\u00f3w lub ewentualnych zmianach w cenniku. Wyd\u0142u\u017cone terminy dostaw mog\u0105 odstraszy\u0107, dlatego nale\u017cy reagowa\u0107 na bie\u017c\u0105co.<\/p>\n\n\n\n<p>Postaw na bezpiecze\u0144stwo i higien\u0119 dostaw \u2013 dzi\u015b tak bardzo liczy si\u0119 bezpiecze\u0144stwo i ochrona zdrowia. Niezb\u0119dne jest prowadzenie dzia\u0142a\u0144 profilaktycznych zwi\u0105zanych z realizacj\u0105 zam\u00f3wie\u0144. Informuj klient\u00f3w, \u017ce zapewniasz, dostawy bezkontaktowe, a dostawcy oraz kierowcy s\u0105 wyposa\u017ceni w niezb\u0119dne \u015brodki dezynfekcji i ochrony.<\/p>\n\n\n\n<p>Zapewnij wygodn\u0105 finalizacj\u0119 zam\u00f3wienia \u2013 zadbaj, by realizowanie zam\u00f3wie\u0144 by\u0142o szybkie i bezpieczne. Zapewnij r\u00f3\u017cne metody p\u0142atno\u015bci, zar\u00f3wno standardowe, jak i szybkie przelewy czy mo\u017cliwo\u015bci skorzystania z rat online.<\/p>\n\n\n\n<p>Zadbaj o opinie \u2013 klienci cz\u0119sto kieruj\u0105 si\u0119 recenzjami. B\u0105d\u017a aktywny w mediach spo\u0142eczno\u015bciowych. Anga\u017cuj obserwuj\u0105cych do komentowania i zach\u0119caj do pozostawiania opinii.<\/p>\n\n\n\n<p>\u0179r\u00f3d\u0142a:<\/p>\n\n\n\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/eizba.pl\/raport-e-izby-e-commerce-w-czasie-kryzysu-2020\/\" target=\"_blank\" rel=\"noopener\">https:\/\/eizba.pl\/raport-e-izby-e-commerce-w-czasie-kryzysu-2020\/<\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.shoper.pl\/blog\/handel-vs-koronawirus-jak-sprzedaz-przeniosla-sie-do-internetu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shoper.pl\/blog\/handel-vs-koronawirus-jak-sprzedaz-przeniosla-sie-do-internetu\/<\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.shoper.pl\/blog\/black-friday-rekordowa-sprzedaz-byla-juz-w-kwietniu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shoper.pl\/blog\/black-friday-rekordowa-sprzedaz-byla-juz-w-kwietniu\/<\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <a href=\"https:\/\/eizba.pl\/raport-e-izby-e-commerce-w-czasie-kryzysu-2020\/\" target=\"_blank\" rel=\"noopener\">https:\/\/eizba.pl\/raport-e-izby-e-commerce-w-czasie-kryzysu-2020\/<\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a>&nbsp; <a href=\"https:\/\/eizba.pl\/raport-e-izby-e-commerce-w-czasie-kryzysu-2020\/\" target=\"_blank\" rel=\"noopener\">https:\/\/eizba.pl\/raport-e-izby-e-commerce-w-czasie-kryzysu-2020\/<\/a><\/p><div class=\"ztuiz69f379c4151bf\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4572 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.likpt69f379c41501f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.likpt69f379c41501f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.likpt69f379c41501f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.likpt69f379c41501f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.likpt69f379c41501f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ryqmf69f379c414fa0\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4572 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zakupy w Internecie s\u0105 szybkie i wygodne, o czym z pewno\u015bci\u0105 wiedz\u0105 stali bywalcy sieci. Przekonuj\u0105 si\u0119 o tym r\u00f3wnie\u017c osoby, kt\u00f3re wcze\u015bniej nie korzysta\u0142y z e-sklep\u00f3w. Zakupy online nie wymagaj\u0105 wyj\u015bcia&nbsp; z domu, co w obliczu obecnej sytuacji jest wyj\u0105tkowo istotne dla konsument\u00f3w. To ju\u017c nie tylko opcja, a cz\u0119sto konieczno\u015b\u0107. Wiele sklep\u00f3w stacjonarnych [&hellip;]<\/p>\n","protected":false},"author":101031,"featured_media":4573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[101,143,177,239,368,144,369],"class_list":["post-4572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-content-marketing","tag-e-commerce","tag-marketing-w-sieci","tag-media-spolecznosciowe","tag-nawyki-zakupowe","tag-sklep-internetowy","tag-zakupy-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak opracowa\u0107 plan dzia\u0142ania w e-commerce na nowe czasy? - WeNet<\/title>\n<meta name=\"description\" content=\"Zakupy online to ju\u017c nie tylko opcja, a cz\u0119sto konieczno\u015b\u0107. Wiele sklep\u00f3w stacjonarnych zmienia swoja strategi\u0119 i przenosi sprzeda\u017c do sieci. Czy sprzeda\u017c online to szansa? Jak dotrze\u0107 do klient\u00f3w w Internecie? Sprawd\u017a wskaz\u00f3wki.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/opracowac-plan-dzialania-e-commerce-nowe-czasy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak opracowa\u0107 plan dzia\u0142ania w e-commerce na nowe czasy?\" \/>\n<meta property=\"og:description\" content=\"Zakupy online to ju\u017c nie tylko opcja, a cz\u0119sto konieczno\u015b\u0107. Wiele sklep\u00f3w stacjonarnych zmienia swoja strategi\u0119 i przenosi sprzeda\u017c do sieci. Czy sprzeda\u017c online to szansa? Jak dotrze\u0107 do klient\u00f3w w Internecie? 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