{"id":4623,"date":"2023-05-09T14:36:46","date_gmt":"2023-05-09T12:36:46","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=4623"},"modified":"2026-04-29T10:37:40","modified_gmt":"2026-04-29T08:37:40","slug":"adres-url-tworzyc-przyjazne-adresy-stron-www","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/","title":{"rendered":"Adres URL &#8211; jak tworzy\u0107 przyjazne adresy stron WWW?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/07\/adres-url-co-to-jest.jpg\" alt=\"adres url co to jest i jak go znale\u017a\u0107\" class=\"wp-image-7599 colorbox-4623 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/07\/adres-url-co-to-jest.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/07\/adres-url-co-to-jest-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/07\/adres-url-co-to-jest-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/07\/adres-url-co-to-jest-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/07\/adres-url-co-to-jest-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/07\/adres-url-co-to-jest-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/07\/adres-url-co-to-jest-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W dzisiejszym cyfrowym \u015bwiecie, gdzie konkurencja online jest coraz wi\u0119ksza, niezwykle wa\u017cne jest, aby Twoja strona internetowa wyr\u00f3\u017cnia\u0142a si\u0119 na tle innych. Jednym z kluczowych element\u00f3w, kt\u00f3re cz\u0119sto s\u0105 pomijane, ale kt\u00f3re mog\u0105 mie\u0107 ogromne znaczenie dla sukcesu Twojej witryny, s\u0105 przyjazne adresy URL. <\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/#Adres_URL_%E2%80%93_co_to_jest\" >Adres URL &#8211; co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/#Jak_tworzyc_przyjazne_adresy_URL\" >Jak tworzy\u0107 przyjazne adresy URL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/#Adres_URL_strony_%E2%80%93_z_jakich_elementow_sie_sklada\" >Adres URL strony &#8211; z jakich element\u00f3w si\u0119 sk\u0142ada?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/#Prawidlowy_adres_URL_%E2%80%93_jak_go_zaplanowac\" >Prawid\u0142owy adres URL &#8211; jak go zaplanowa\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/#Struktura_adresow_URL_%E2%80%93_jak_powinna_wygladac\" >Struktura adres\u00f3w URL &#8211; jak powinna wygl\u0105da\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/#Slowa_kluczowe_w_adresach_URL_%E2%80%93_czy_warto_je_umieszczac\" >S\u0142owa kluczowe w adresach URL &#8211; czy warto je umieszcza\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/#Jakie_znaczenie_ma_dlugosc_adresow_URL\" >Jakie znaczenie ma d\u0142ugo\u015b\u0107 adres\u00f3w URL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/#Adresy_URL_%E2%80%93_garsc_dobrych_praktyk\" >Adresy URL &#8211; gar\u015b\u0107 dobrych praktyk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/#Podsumowanie\" >Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Wyobra\u017a sobie, \u017ce Twoja strona ma URL, kt\u00f3ry jest prosty do zapami\u0119tania i wp\u0142ywa na lepsze pozycjonowanie w wyszukiwarkach. Dobra struktura adres\u00f3w URL to nie tylko kwestia estetyki. Przek\u0142ada si\u0119 tak\u017ce na lepsze do\u015bwiadczenie u\u017cytkownika, wi\u0119ksz\u0105 widoczno\u015b\u0107 w wyszukiwarkach i \u0142atwo\u015b\u0107 udost\u0119pniania tre\u015bci w social mediach. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adres_URL_%E2%80%93_co_to_jest\"><\/span>Adres URL &#8211; co to jest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Skr\u00f3t URL (skr\u00f3t z j\u0119zyka angielskiego oznacza Uniform Resource Locator) to format okre\u015blania lokalizacji r\u00f3\u017cnych zasob\u00f3w w sieci &#8211; <strong>najpro\u015bciej m\u00f3wi\u0105c, URL to adres strony internetowej, kt\u00f3ry wpisujemy w przegl\u0105darce.<\/strong> Przeci\u0119tny internauta najcz\u0119\u015bciej spotyka si\u0119 z adresami URL stron WWW i na tym si\u0119 skupimy. Jest to element bardzo istotny zar\u00f3wno pod k\u0105tem <a href=\"https:\/\/wenet.pl\/artykuly\/seo\/artykul\/co-to-jest-seo-189357\">SEO<\/a> jak i z punktu widzenia u\u017cytkownika. Dowiedz si\u0119, jak wygl\u0105da dobry adres URL.<\/p>\n\n\n\n<p>Standardowo adres strony mo\u017cemy podzieli\u0107 na charakterystyczne elementy. Protok\u00f3\u0142 (http:\/\/ lub https:\/\/), nazwa domeny i rozszerzenie (np. wenet.pl), oraz \u015bcie\u017cka do danego zasobu (np. \/kontakt). <strong>Przyk\u0142adowy kompletny adres URL b\u0119dzie mia\u0142 posta\u0107: https:\/\/wenet.pl\/kontakt<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_tworzyc_przyjazne_adresy_URL\"><\/span>Jak tworzy\u0107 przyjazne adresy URL?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przyjazne adresy URL to takie, kt\u00f3re s\u0105 maksymalnie uproszczone, ale jednocze\u015bnie dobrze opisuj\u0105 zawarto\u015b\u0107 danej podstrony. Robotom wyszukiwarek taki adres pozwala lepiej zrozumie\u0107 zawarto\u015b\u0107, w\u015br\u00f3d u\u017cytkownik\u00f3w budzi wi\u0119ksze zaufanie i jest ch\u0119tniej klikany. W zale\u017cno\u015bci od u\u017cywanego przez nas systemu CMS, mamy r\u00f3\u017cne mo\u017cliwo\u015bci tworzenia adres\u00f3w URL. <strong>Wi\u0119kszo\u015b\u0107 popularnych obecnie silnik\u00f3w pozwala na dok\u0142adn\u0105 optymalizacj\u0119 przyjaznych adres\u00f3w na stronie internetowej.<\/strong><\/p>\n\n\n\n<p>Przyjazny adres URL sk\u0142ada si\u0119 przede wszystkim ze s\u0142\u00f3w oraz cyfr zrozumia\u0142ych dla cz\u0142owieka. Je\u017celi adres zawiera kilka wyraz\u00f3w jako separatora u\u017cywamy my\u015blnika \u201e-\u201d. <strong>Unika\u0107 nale\u017cy natomiast niezrozumia\u0142ych ci\u0105g\u00f3w znak\u00f3w, cyfr, parametr\u00f3w oraz s\u0142\u00f3w, kt\u00f3re nie pasuj\u0105 do tre\u015bci na danej zak\u0142adce. <\/strong>Wyobra\u017amy sobie, \u017ce posiadamy w\u0119dkarski sklep internetowy, a jednym z produkt\u00f3w jest w\u0119dka spinningowa DAM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adres_URL_strony_%E2%80%93_z_jakich_elementow_sie_sklada\"><\/span>Adres URL strony &#8211; z jakich element\u00f3w si\u0119 sk\u0142ada?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Optymalizacja adres\u00f3w URL nie mo\u017ce mie\u0107 miejsca bez znajomo\u015bci ich podstawowej struktury. Ka\u017cdy adres zbudowany jest z tych samych element\u00f3w, czyli:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>protoko\u0142u HTTP lub HTTPS<\/strong> &#8211; obecnie najcz\u0119\u015bciej stosuje si\u0119 ten drugi, kt\u00f3ry oznacza mi\u0119dzy innymi, \u017ce nasza strona jest zabezpieczona certyfikatem SSL.<\/li>\n\n\n\n<li><strong>nazwy domeny, np. wenet.pl<\/strong> &#8211; to nazwa Twojej strony internetowej, pod kt\u00f3r\u0105 znajd\u0105 Ci\u0119 nowi u\u017cytkownicy.<\/li>\n\n\n\n<li><strong>rozszerzenie domeny<\/strong> &#8211; ko\u0144c\u00f3wka domeny, oznaczaj\u0105ca rozszerzenie dla danego kraju. W Polsce jest to oczywi\u015bcie .pl, ale spotka\u0107 mo\u017cemy si\u0119 te\u017c z rozszerzeniami globalnymi, np. .eu, lub tematycznymi, np. .shop.<\/li>\n\n\n\n<li><strong>\u015bcie\u017cka adresu url <\/strong>&#8211; dalsza cz\u0119\u015b\u0107 przyjaznego adresu, kt\u00f3ra wskazuje lokalizacj\u0119 podstrony, na kt\u00f3rej si\u0119 znajdziemy, np. <a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">wenet.pl\/oferta\/strony-www<\/a>. \u015acie\u017ck\u0105 jest tutaj oczywi\u015bcie ostatni fragment \/oferta\/strony-www, zgodny ze struktur\u0105 naszego serwisu.<\/li>\n\n\n\n<li><strong>parametr\u00f3w<\/strong>, wskazanych po znaku zapytania, np. ?page=4. W przypadku parametr\u00f3w, cz\u0119sto stosuje si\u0119 kanoniczny adres URL, kt\u00f3ry wskazuje na w\u0142a\u015bciw\u0105 \u015bcie\u017ck\u0119.<\/li>\n<\/ul>\n\n\n\n<p>Ka\u017cdy ze wskazanych powy\u017cej element\u00f3w wp\u0142ywa nie tylko na wygl\u0105d adresu URL, ale te\u017c to, czy mo\u017cemy uzna\u0107 go za przyjazny dla u\u017cytkownika. Planuj\u0105c lub przeprowadzaj\u0105c audyt swojego serwisu, warto sprawdzi\u0107, czy s\u0105 one poprawnie skonstruowane, zar\u00f3wno pod k\u0105tem UX, jak i pozycjonowania strony.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prawidlowy_adres_URL_%E2%80%93_jak_go_zaplanowac\"><\/span>Prawid\u0142owy adres URL &#8211; jak go zaplanowa\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015acie\u017cka strony internetowej mo\u017ce odzwierciedla\u0107 drog\u0119, jak\u0105 u\u017cytkownik pokona od momentu wej\u015bcia na stron\u0119 g\u0142\u00f3wn\u0105, a\u017c do momentu, gdy dotrze na docelow\u0105 podstron\u0119, np:<\/p>\n\n\n\n<p class=\"has-text-align-center\">domena.pl<strong>\/wedki\/wedki-spinningowe\/dam-cult-x-spin<\/strong><\/p>\n\n\n\n<p>Adres jest przyjazny, zawiera s\u0142owa kluczowe, struktura kategorii nie jest za d\u0142uga i zrozumia\u0142a. \u0141atwo mo\u017cemy zauwa\u017cy\u0107, \u017ce krokiem pierwszym by\u0142a kategoria &#8220;W\u0119dki&#8221;, nast\u0119pnie podkategoria &#8220;W\u0119dki spinningowe&#8221;, a nast\u0119pnie kolejny listing konkretnego modelu. Kr\u00f3tkie zerkni\u0119cie na ten przyjazny adres URL pozwoli u\u017cytkownikowi zidentyfikowa\u0107, gdzie si\u0119 znalaz\u0142 lub znajdzie po klikni\u0119ciu w odno\u015bnik.<\/p>\n\n\n\n<p class=\"has-text-align-center\">domena.pl<strong>\/cat-id-122\/product?ID=dam-cult-x-spin<\/strong><\/p>\n\n\n\n<p>Ten adres jest ju\u017c trudniejszy do zrozumienia. Zawiera s\u0142owo kluczowe, ale r\u00f3wnie\u017c ci\u0105gi zb\u0119dnych znak\u00f3w. Najlepiej takiej sytuacji unika\u0107. Taki URL nie wzbudzi zaufania u u\u017cytkownika Twojej strony.<\/p>\n\n\n\n<p class=\"has-text-align-center\">domena.pl<strong>\/1129dssq\/index.php?id=4423<\/strong><\/p>\n\n\n\n<p>Tutaj mamy ju\u017c przypadkowe ci\u0105gi znak\u00f3w i parametr. Taki adres URL zupe\u0142nie nic nie m\u00f3wi o zawarto\u015bci podstrony, dodatkowo nie budzi zaufania i mo\u017ce kojarzy\u0107 si\u0119 ze spamem. Parametry adresu URL same w sobie nie s\u0105 problemem, je\u015bli zoptymalizujemy je w odpowiedni spos\u00f3b, np.:<\/p>\n\n\n\n<p class=\"has-text-align-center\">domena.pl<strong>\/buty-m\u0119skie\/?rozmiar=42<\/strong><\/p>\n\n\n\n<p>W tej wersji adresu URL widzimy parametr przyjazny dla u\u017cytkownika. \u0141atwo daje do zrozumienia, \u017ce kryje si\u0119 pod nim kategoria but\u00f3w m\u0119skich o rozmiarze 42.<\/p>\n\n\n\n<p class=\"has-text-align-center\">domena.pl<strong>\/kategoria1\/produkt321<\/strong><\/p>\n\n\n\n<p>W tym uk\u0142adzie adres jest zgodny z zasadami, znak\u00f3w specjalnych, zawiera s\u0142owa zrozumia\u0142e dla cz\u0142owieka. Niestety te s\u0142owa nic nie znacz\u0105 i nie m\u00f3wi\u0105 nam o czym jest strona.<\/p>\n\n\n\n<p>Jest jeszcze jeden przypadek, kt\u00f3rego definitywnie powinni\u015bmy unika\u0107. To sytuacja, w kt\u00f3rej adres URL wprowadza w b\u0142\u0105d (np. na podstronie jest produkt, wspomniana w\u0119dka DAM, natomiast w adresie URL umieszczamy nazw\u0119 innego modelu czy producenta np. mikado \/mikado-spin).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Struktura_adresow_URL_%E2%80%93_jak_powinna_wygladac\"><\/span>Struktura adres\u00f3w URL &#8211; jak powinna wygl\u0105da\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Planuj\u0105c struktur\u0119 ca\u0142ego serwisu szczeg\u00f3ln\u0105 uwag\u0119 powinni\u015bmy zwr\u00f3ci\u0107 na poszczeg\u00f3lne elementy adresu URL. \u015acie\u017cka adresu URL powinna by\u0107 logiczna i mie\u0107 sp\u00f3jn\u0105 hierarchi\u0119. Pos\u0142u\u017cmy si\u0119 wcze\u015bniejszym przyk\u0142adem:<\/p>\n\n\n\n<p class=\"has-text-align-center\">domena.pl<strong>\/wedki\/wedki-spinningowe\/dam-cult-x-spin<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">domena.pl<strong>\/mikado-spin<\/strong><\/p>\n\n\n\n<p>Posiadamy dwa r\u00f3wnorz\u0119dne produkty, jednak zaburzona jest hierarchia. Taka sytuacja mo\u017ce wynika\u0107 z szeregu czynnik\u00f3w, jak np. zmiana koncepcji struktury kategorii, czy indywidualna decyzja osoby dodaj\u0105cej nowy produkt. W takim przypadku powinni\u015bmy poprawi\u0107 jeden z adres\u00f3w i zachowa\u0107 konsekwencj\u0119 w tworzeniu URLi w przysz\u0142o\u015bci.<\/p>\n\n\n\n<p><strong>Z naszego do\u015bwiadczenia wynika, \u017ce kr\u00f3tkie adresy URL sprawuj\u0105 si\u0119 lepiej ni\u017c d\u0142u\u017csze i bardziej skomplikowane struktury. Przyjazny adres powinien by\u0107 bowiem \u0142atwy do zapami\u0119tania dla u\u017cytkownika. <\/strong>Ma to swoje zalety r\u00f3wnie\u017c pod k\u0105tem pozycjonowania strony internetowej &#8211; zoptymalizowany adres URL pomo\u017ce nam w uzyskaniu wysokich pozycji w wyszukiwarce Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slowa_kluczowe_w_adresach_URL_%E2%80%93_czy_warto_je_umieszczac\"><\/span>S\u0142owa kluczowe w adresach URL &#8211; czy warto je umieszcza\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tworz\u0105c adresy URL musimy mie\u0107 na uwadze, \u017ce pojawi\u0105 si\u0119 one w wielu miejscach w sieci. Cz\u0119sto osoby umieszczaj\u0105ce link do naszej strony umieszcz\u0105 ca\u0142y adres, zamiast anchor tekstu (czyli podlinkowanego fragmentu tre\u015bci). W takim wypadku s\u0142owo kluczowe w adresie b\u0119dzie sygna\u0142em dla robot\u00f3w wyszukiwarek. Adres URL mo\u017ce pojawi\u0107 si\u0119 w wynikach wyszukiwania Google, w Social Mediach, na forach internetowych, w komentarzach itp. Z tego powodu r\u00f3wnie\u017c warto, \u017ceby zawiera\u0142 s\u0142owo kluczowe, kt\u00f3re najlepiej opisze zawarto\u015b\u0107 ca\u0142ej podstrony. U\u017cytkownik b\u0119dzie dok\u0142adnie wiedzia\u0142 w jakie miejsce trafi po klikni\u0119ciu.<\/p>\n\n\n\n<p>Z drugiej strony nie mo\u017cna przesadzi\u0107 z ilo\u015bci\u0105 s\u0142\u00f3w kluczowych. Sztuczne upychanie fraz b\u0119dzie nienaturalne i w skrajnych przypadkach mo\u017ce zako\u0144czy\u0107 si\u0119 kar\u0105 od Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_znaczenie_ma_dlugosc_adresow_URL\"><\/span>Jakie znaczenie ma d\u0142ugo\u015b\u0107 adres\u00f3w URL?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adresy URL powinny by\u0107 jak najprostsze i jak najkr\u00f3tsze. Oczywi\u015bcie musz\u0105 by\u0107 r\u00f3wnie\u017c dopasowane do struktury serwisu, dlatego nie mo\u017cna popada\u0107 w przesad\u0119. D\u0142ugo\u015b\u0107 na poziomie 60-70 znak\u00f3w nie b\u0119dzie stanowi\u0142a problemu, natomiast, je\u015bli znaczna ilo\u015b\u0107 adres\u00f3w na stronie przekracza 100 znak\u00f3w powinni\u015bmy sprawdzi\u0107 czy nie da si\u0119 zoptymalizowa\u0107 ca\u0142ej struktury.<\/p>\n\n\n\n<p>Zgodnie z opini\u0105 wielu specjalist\u00f3w SEO, wyszukiwarka Google preferuje kr\u00f3tkie adresy URL, kt\u00f3re skonstruowane s\u0105 w spos\u00f3b przyjazny dla odwiedzaj\u0105cych. Dzi\u0119ki adresom URL, googleboty analizuj\u0105 struktur\u0119 Twojej strony, dlatego warto zadba\u0107 o to, by znalaz\u0142y si\u0119 w nich odpowiednie, istotne z punktu widzenia pozycjonowania, lokalizacje.<\/p>\n\n\n\n<p><strong>Warto te\u017c pami\u0119ta\u0107, \u017ce roboty Google w trakcie indeksacji korzystaj\u0105 z unikalnego adresu URL dla ka\u017cdej podstrony. <\/strong>Jest to niezwykle wa\u017cne podczas planowania serwisu, by nie tworzy\u0107 duplikuj\u0105cych si\u0119 adres\u00f3w w jednym serwisie. Je\u015bli ta sama lub bardzo podobna tre\u015b\u0107 dost\u0119pna jest pod wieloma \u015bcie\u017ckami, Google mo\u017ce uzna\u0107 je za duplikaty wewn\u0119trzne, co z kolei powoduje b\u0142\u0119dy w optymalizacji. W takiej sytuacji zaleca si\u0119 stosowanie link\u00f3w kanonicznych lub przekierowa\u0144 adres\u00f3w URL na wybrany przez nas wariant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adresy_URL_%E2%80%93_garsc_dobrych_praktyk\"><\/span>Adresy URL &#8211; gar\u015b\u0107 dobrych praktyk<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adresy URL powinny zawiera\u0107 s\u0142owo kluczowe powi\u0105zane z tre\u015bci\u0105 strony &#8211; dobr\u0105 praktyk\u0105 jest umieszczanie najwa\u017cniejszych fraz w \u015bcie\u017cce strony.<\/li>\n\n\n\n<li>U\u017cywamy ma\u0142ych liter &#8211; stosowanie naprzemiennie wielkich i ma\u0142ych liter mo\u017ce prowadzi\u0107 do duplikat\u00f3w.<\/li>\n\n\n\n<li>W adresach URL unikamy stosowania losowych ci\u0105g\u00f3w znak\u00f3w, cyfr, oraz parametr\u00f3w &#8211; prostymi s\u0142owami mo\u017cna uj\u0105\u0107, \u017ce przyjazny adres URL to taki, kt\u00f3rego wszystkie elementy s\u0105 zrozumia\u0142e dla potencjalnego u\u017cytkownika.<\/li>\n\n\n\n<li>Je\u015bli zachodzi konieczno\u015b\u0107 u\u017cycia separatora stosujemy my\u015blnik \u201e-\u201d.<\/li>\n\n\n\n<li>Adres powinien by\u0107 tak zbudowany, \u017ceby u\u017cytkownik widz\u0105c URL wiedzia\u0142 czego spodziewa\u0107 si\u0119 na stronie.<\/li>\n\n\n\n<li>Adresy powinny by\u0107 sp\u00f3jne w obr\u0119bie ca\u0142ej witryny<\/li>\n\n\n\n<li>Adresy internetowe powinny by\u0107 jak najkr\u00f3tsze \u2013 na ile to mo\u017cliwe.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podsumowanie\"><\/span>Podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Odpowiednio skonstruowane adresy URL przynios\u0105 pozytywne skutki zar\u00f3wno w do\u015bwiadczeniach u\u017cytkownika na Twojej stronie, jak i w jej pozycjonowaniu. Warto wi\u0119c dok\u0142adnie przyjrze\u0107 si\u0119 ich budowie i zadba\u0107 o to, by by\u0142y jak najbardziej przyjazne dla potencjalnych klient\u00f3w. Z powy\u017cszych wskaz\u00f3wek dowiedzia\u0142e\u015b si\u0119, jak wygl\u0105daj\u0105 przyjazne adresy &#8211; nie czekaj wi\u0119c i zastosuj nasze wskaz\u00f3wki w swoim serwisie.<\/p><div class=\"pmrzu69f2a27057caa\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4623 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ricxv69f2a27057bc0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ricxv69f2a27057bc0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ricxv69f2a27057bc0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ricxv69f2a27057bc0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ricxv69f2a27057bc0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ctwwz69f2a27057b73\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4623 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ctwwz69f2a27057b73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ctwwz69f2a27057b73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ctwwz69f2a27057b73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ctwwz69f2a27057b73 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ctwwz69f2a27057b73 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xngpc69f2a27057b29\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4623 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xngpc69f2a27057b29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xngpc69f2a27057b29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xngpc69f2a27057b29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xngpc69f2a27057b29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xngpc69f2a27057b29 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hvlim69f2a27057acf\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4623 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hvlim69f2a27057acf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hvlim69f2a27057acf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hvlim69f2a27057acf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hvlim69f2a27057acf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hvlim69f2a27057acf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ozvio69f2a27057a56\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-4623 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ozvio69f2a27057a56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ozvio69f2a27057a56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ozvio69f2a27057a56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ozvio69f2a27057a56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ozvio69f2a27057a56 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pwywk69f2a27057a0a\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4623 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pwywk69f2a27057a0a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pwywk69f2a27057a0a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pwywk69f2a27057a0a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pwywk69f2a27057a0a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pwywk69f2a27057a0a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fftno69f2a270579b4\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4623 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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