{"id":4650,"date":"2023-06-19T09:27:00","date_gmt":"2023-06-19T07:27:00","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=4650"},"modified":"2026-04-29T11:31:37","modified_gmt":"2026-04-29T09:31:37","slug":"protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/","title":{"rendered":"Protoko\u0142y HTTP i HTTPS \u2013 co to jest i czym si\u0119 r\u00f3\u017cni\u0105?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_http_https.jpg\" alt=\"http co to jest\" class=\"wp-image-7949 colorbox-4650 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_http_https.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_http_https-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_http_https-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_http_https-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_http_https-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_http_https-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_http_https-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Bezpiecze\u0144stwo w Internecie to dzi\u015b podstawa. Wp\u0142ywa na zaufanie klient\u00f3w do firmy. Z tego artyku\u0142u dowiesz si\u0119, jak zabezpieczy\u0107 stron\u0119 internetow\u0105 oraz jakie s\u0105 r\u00f3\u017cnice pomi\u0119dzy HTTP a HTTPS. Poka\u017cemy r\u00f3wnie\u017c, jaki jest wp\u0142yw protoko\u0142u HTTPS na SEO.&nbsp;<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Protokol_HTTP_%E2%80%93_co_to_jest\" >Protok\u00f3\u0142 HTTP \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Ograniczenia_protokolu_HTTP\" >Ograniczenia protoko\u0142u HTTP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#HTTP_vs_HTTPS_%E2%80%93_jakie_sa_roznice\" >HTTP vs HTTPS \u2013 jakie s\u0105 r\u00f3\u017cnice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Protokol_HTTPS_%E2%80%93_co_to_jest\" >Protok\u00f3\u0142 HTTPS \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Certyfikat_SSL_%E2%80%93_co_to_jest\" >Certyfikat SSL \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Rodzaje_certyfikatow_SSL\" >Rodzaje certyfikat\u00f3w SSL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Jak_poprawnie_wdrozyc_https_na_strone\" >Jak poprawnie wdro\u017cy\u0107 https:\/\/ na stron\u0119?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Przekierowania_301\" >Przekierowania 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Zasoby_wewnetrzne\" >Zasoby wewn\u0119trzne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Linki_kanoniczne_i_sciezki_w_kodzie\" >Linki kanoniczne i \u015bcie\u017cki w kodzie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Linki_zewnetrzne\" >Linki zewn\u0119trzne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Linki_w_reklamach\" >Linki w reklamach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Konfiguracja_GSC_GA_i_narzedzi_zewnetrznych\" >Konfiguracja GSC, GA i narz\u0119dzi zewn\u0119trznych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Page_Speed\" >Page Speed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/#Bezpieczenstwo_SEO_i_rodzaj_protokolu_%E2%80%93_podsumowanie\" >Bezpiecze\u0144stwo, SEO i rodzaj protoko\u0142u \u2013 podsumowanie&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Protokol_HTTP_%E2%80%93_co_to_jest\"><\/span><strong>Protok\u00f3\u0142 HTTP \u2013 co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>HTTP to protok\u00f3\u0142 okre\u015blaj\u0105cy format komunikacji pomi\u0119dzy klientem a serwerem. Klientem mo\u017ce by\u0107 na przyk\u0142ad przegl\u0105darka, kt\u00f3ra wysy\u0142a \u017c\u0105dania do serwera, a ten zwraca odpowiednie dane. Dzi\u0119ki temu mo\u017cemy wy\u015bwietli\u0107 stron\u0119 WWW, obrazek czy inne zasoby. Protok\u00f3\u0142 mo\u017cemy zawsze podejrze\u0107 w pasku przegl\u0105darki na pocz\u0105tku adresu strony internetowej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ograniczenia_protokolu_HTTP\"><\/span><strong>Ograniczenia protoko\u0142u HTTP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Omawiany protok\u00f3\u0142 jest bezstanowy, czyli nie zapami\u0119tuje \u017cadnych informacji z wcze\u015bniejszych zapyta\u0144. To oznacza, \u017ce mo\u017ce dzia\u0142a\u0107 bardzo szybko (nie obci\u0105\u017ca dodatkowo serwera).<\/p>\n\n\n\n<p>Oczywi\u015bcie w przypadku wi\u0119kszo\u015bci aplikacji webowych istnieje konieczno\u015b\u0107 zapisania wcze\u015bniejszych danych (np. przy logowaniu) i jest to zazwyczaj rozwi\u0105zywane poprzez&nbsp; tzw. ciasteczka (cookies), przechowywane w wewn\u0119trznej bazie przegl\u0105darki.<\/p>\n\n\n\n<p>Warto wspomnie\u0107, \u017ce w przypadku po\u0142\u0105czenia szyfrowanego protoko\u0142em HTTP istnieje wi\u0119ksze prawdopodobie\u0144stwo, \u017ce dane u\u017cytkownik\u00f3w strony internetowej zostan\u0105 przechwycone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HTTP_vs_HTTPS_%E2%80%93_jakie_sa_roznice\"><\/span><strong>HTTP vs HTTPS \u2013 jakie s\u0105 r\u00f3\u017cnice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>HTTP<\/strong><\/td><td><strong>HTTPS<\/strong><\/td><\/tr><tr><td>Korzysta z portu 80<\/td><td>Korzysta z portu 443<\/td><\/tr><tr><td>Adres strony zaczyna si\u0119 od http:\/\/<\/td><td>Adres strony zaczyna si\u0119 od https:\/\/<\/td><\/tr><tr><td>Jest to protok\u00f3\u0142 niezabezpieczony<\/td><td>Jest to protok\u00f3\u0142 bezpieczony<\/td><\/tr><tr><td>Nie jest wymagany certyfikat<\/td><td>Wymagany jest certyfikat SSL<\/td><\/tr><tr><td>Dane nie s\u0105 szyfrowane<\/td><td>Dane s\u0105 szyfrowane<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Protokol_HTTPS_%E2%80%93_co_to_jest\"><\/span><strong>Protok\u00f3\u0142 HTTPS \u2013 co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jest to wersja protoko\u0142u HTTP z szyfrowaniem, kt\u00f3re realizowane jest przez protok\u00f3\u0142 SSL (lub przez rozwini\u0119t\u0105 jego wersj\u0119 \u2013 TLS).<\/p>\n\n\n\n<p>Dzi\u0119ki temu szyfrowaniu dane ze stron internetowych (jak np. has\u0142a) s\u0105 trudniejsze do przechwycenia lub zmiany. Jak \u0142atwo mo\u017cna si\u0119 domy\u015bli\u0107, jest to rozwi\u0105zanie absolutnie konieczne wsz\u0119dzie tam, gdzie pojawiaj\u0105 si\u0119 wra\u017cliwe dane.<\/p>\n\n\n\n<p>Przyk\u0142adem s\u0105 strony bank\u00f3w, czy sklepy internetowe, ale te\u017c wszystkie inne strony, kt\u00f3re zwracaj\u0105 uwag\u0119 na bezpiecze\u0144stwo u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<p>W tym momencie nale\u017cy doj\u015b\u0107 do jedynego s\u0142usznego wniosku, \u017ce <strong>obecnie protok\u00f3\u0142 HTTPS powinien by\u0107 u\u017cywany przez ka\u017cd\u0105 stron\u0119<\/strong>. W oczach u\u017cytkownik\u00f3w zwi\u0119ksza to wiarygodno\u015b\u0107 witryny i poczucie bezpiecze\u0144stwa. W naszej ocenie znaczenie protoko\u0142u HTTPS jest dzi\u015b niepodwa\u017calne.&nbsp;<\/p>\n\n\n\n<p>Od lat du\u017c\u0105 wag\u0119 do bezpiecze\u0144stwa przyk\u0142ada wyszukiwarka Google, kt\u00f3ra ju\u017c w 2014 roku og\u0142osi\u0142a, \u017ce protok\u00f3\u0142 HTTP jest czynnikiem rankingowym (<a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\"><strong>https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html<\/strong><\/a>). Oznacza to, \u017ce wykorzystanie protoko\u0142u HTTPS ma pozytywny wp\u0142yw na pozycj\u0119 strony w organicznych wynikach wyszukiwania.<\/p>\n\n\n\n<p>Brak protoko\u0142u wskazuj\u0105 r\u00f3wnie\u017c przegl\u0105darki internetowe, np. Chrome czy Mozilla \u2013 oznaczaj\u0105c strony bez HTTPS jako niebezpieczne.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, dotychczasowe informacje widzimy, \u017ce opr\u00f3cz szeregu zalet z poziomu u\u017cytkownika i bezpiecze\u0144stwa protok\u00f3\u0142 HTTPS ma r\u00f3wnie\u017c wp\u0142yw na <strong>pozycj\u0119 strony internetowej w wyszukiwarce<\/strong>. Je\u017celi dodatkowo spojrzymy na histori\u0119 i polityk\u0119 Google, mo\u017cemy si\u0119 spodziewa\u0107, \u017ce ten wp\u0142yw b\u0119dzie coraz wi\u0119kszy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\"><span class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\"  alt=\"Poznaj kondycj\u0119 swojej strony w kilka chwil. Zr\u00f3b audyt SEO &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Certyfikat_SSL_%E2%80%93_co_to_jest\"><\/span><strong>Certyfikat SSL \u2013 co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Certyfikat SSL to w\u0142a\u015bnie protok\u00f3\u0142 sieciowy zapewniaj\u0105cy bezpiecze\u0144stwo przesy\u0142ania danych. Wp\u0142ywa r\u00f3wnie\u017c na wiarygodno\u015b\u0107 danego adres, presti\u017c oraz rozpoznawalno\u015b\u0107 marki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rodzaje_certyfikatow_SSL\"><\/span><strong>Rodzaje certyfikat\u00f3w SSL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Istnieje wiele rodzaj\u00f3w certyfikatu SSL.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Certyfikat SSL\/TLS DV (Domain Validated)<\/strong>. Wersja podstawowa, kt\u00f3ra potwierdza jedynie w\u0142a\u015bciciela domeny. Proces weryfikacji jest szybki i polega na potwierdzeniu, \u017ce osoba lub organizacja ubiegaj\u0105ca si\u0119 o certyfikat ma kontrol\u0119 nad domen\u0105.<\/li>\n\n\n\n<li><strong>Certyfikat SSL\/TLS OV (Organization Validated)<\/strong>. Ten typ wymaga bardziej rygorystycznego procesu weryfikacji. OV uwzgl\u0119dnia weryfikacj\u0119 organizacji lub przedsi\u0119biorstwa. Firmy musz\u0105 dostarczy\u0107 dodatkowe informacje, takie jak adres siedziby, aby potwierdzi\u0107 swoj\u0105 to\u017csamo\u015b\u0107.<\/li>\n\n\n\n<li><strong>Certyfikat SSL\/TLS EV (Extended Validation). <\/strong>Certyfikat EV jest najbardziej zaawansowanym i wiarygodnym rodzajem. Weryfikacja jest bardziej szczeg\u00f3\u0142owa i obejmuje zar\u00f3wno kontrol\u0119 nad domen\u0105, jak i weryfikacj\u0119 to\u017csamo\u015bci organizacji. Strony internetowe z certyfikatem EV wy\u015bwietlaj\u0105 specjalne zielone paski w w przegl\u0105darce, co wskazuje u\u017cytkownikom na wiarygodno\u015b\u0107 witryny.<\/li>\n\n\n\n<li><strong>Certyfikat Wildcard SSL<\/strong>. Ten rodzaj certyfikatu jest wykorzystywany, gdy chcesz zabezpieczy\u0107 wszystkie subdomeny pod dan\u0105 g\u0142\u00f3wn\u0105 domen\u0105. Na przyk\u0142ad, certyfikat wildcard dla domeny &#8220;przyklad.com&#8221; chroni r\u00f3wnie\u017c &#8220;subdomena1.przyklad.com&#8221;, &#8220;subdomena2.przyklad.com&#8221; itd.<\/li>\n\n\n\n<li><strong>Certyfikat SSL Multi-Domain (UCC\/SAN). <\/strong>Ten rodzaj pozwala na zabezpieczenie kilku r\u00f3\u017cnych domen lub subdomen za pomoc\u0105 jednego certyfikatu. Jest to przydatne, gdy masz wiele witryn pod jednym serwerem.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_poprawnie_wdrozyc_https_na_strone\"><\/span><strong>Jak poprawnie wdro\u017cy\u0107 https:\/\/ na stron\u0119?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ju\u017c wiesz, \u017ce obecno\u015b\u0107 na stronach protoko\u0142u HTTPS ma du\u017ce znaczenie. Teraz poka\u017cemy, jak go wdro\u017cy\u0107.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pierwszym krokiem jest oczywi\u015bcie wykupienie certyfikatu SSL i jego konfiguracja dla domeny.<\/li>\n\n\n\n<li>Kolejne etapy dotycz\u0105 strony i link\u00f3w zewn\u0119trznych. Jest to bardzo istotny proces, poniewa\u017c ewentualne b\u0142\u0119dy mog\u0105 negatywnie wp\u0142yn\u0105\u0107 na wy\u015bwietlanie si\u0119 strony i na pozycje w wyszukiwarce.<\/li>\n<\/ul>\n\n\n\n<p>Poni\u017cej przedstawiona jest kr\u00f3tka checklista. Cz\u0119\u015b\u0107 z tych poprawek mo\u017ce stworzy\u0107 si\u0119 automatycznie, w zale\u017cno\u015bci od silnika danej strony, ale ka\u017cdy punkt warto przeanalizowa\u0107 i sprawdzi\u0107 stron\u0119 pod k\u0105tem opisanych zagadnie\u0144.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d9def5a-4f9f-4a0e-aefb-b73abac47199\"><span class=\"hs-cta-node hs-cta-9d9def5a-4f9f-4a0e-aefb-b73abac47199\" id=\"hs-cta-9d9def5a-4f9f-4a0e-aefb-b73abac47199\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d9def5a-4f9f-4a0e-aefb-b73abac47199\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-9d9def5a-4f9f-4a0e-aefb-b73abac47199\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d9def5a-4f9f-4a0e-aefb-b73abac47199.png\"  alt=\"Audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d9def5a-4f9f-4a0e-aefb-b73abac47199', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przekierowania_301\"><\/span><strong>Przekierowania 301<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Po podpi\u0119ciu certyfikatu nale\u017cy wszystkie adresy przekierowa\u0107 z wersji HTTP na HTTPS. To kluczowe dzia\u0142anie, kt\u00f3re pozwoli unikn\u0105\u0107 duplikacji tre\u015bci. Brak przekierowa\u0144 mo\u017ce skutkowa\u0107 obni\u017ceniem pozycji strony w wyszukiwarce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zasoby_wewnetrzne\"><\/span><strong>Zasoby wewn\u0119trzne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wszelkie zasoby wewn\u0119trzne, powinny u\u017cywa\u0107 protoko\u0142u HTTPS. Dotyczy to obrazk\u00f3w, skrypt\u00f3w, plik\u00f3w .pdf i innych wyst\u0119puj\u0105cych w serwisie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Linki_kanoniczne_i_sciezki_w_kodzie\"><\/span><strong>Linki kanoniczne i \u015bcie\u017cki w kodzie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ka\u017cda \u015bcie\u017cka, kt\u00f3ra wyst\u0119puje w kodzie strony czy w meta danych, mapie witryny, pliku robots.txt, musi dzia\u0142a\u0107 w ramach protoko\u0142u HTTPS. Warto r\u00f3wnie\u017c sprawdzi\u0107, czy wcze\u015bniej wdro\u017cone przekierowania (przed implementacj\u0105 certyfikatu), je\u015bli takowe by\u0142y tworzone, nie wymagaj\u0105 korekty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Linki_zewnetrzne\"><\/span><strong>Linki zewn\u0119trzne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Odno\u015bniki w zewn\u0119trznych serwisach r\u00f3wnie\u017c powinny zosta\u0107 zmienione na wersj\u0119 bezpiecznego protoko\u0142u HTTPS. Dotyczy to np. wpis\u00f3w w Social Media, link\u00f3w z artyku\u0142\u00f3w umieszczonych na innych stronach, w wizyt\u00f3wkach itp.<\/p>\n\n\n\n<p>Je\u017celi gdzie\u015b nie b\u0119dzie mo\u017cliwa taka poprawka, nie oznacza to utraty ca\u0142ej \u201emocy\u201d link\u00f3w \u2013 zostanie ona w wi\u0119kszej cz\u0119\u015bci zachowana dzi\u0119ki wcze\u015bniej wdro\u017conym przekierowaniom 301.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Linki_w_reklamach\"><\/span><strong>Linki w reklamach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wszelkie kampanie reklamowe, jak Google Ads, czy Facebook Ads powinny zosta\u0107 zaktualizowane o nowe adresy \u2013 z HTTPS.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konfiguracja_GSC_GA_i_narzedzi_zewnetrznych\"><\/span><strong>Konfiguracja GSC, GA i narz\u0119dzi zewn\u0119trznych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u017beby otrzymywa\u0107 poprawne dane i skutecznie monitorowa\u0107 nale\u017cy skorygowa\u0107 adres w narz\u0119dziach Google. W GSC konieczne b\u0119dzie dodanie i weryfikacja nowej wersji, oraz podpi\u0119cie mapy witryny z adresami https. Je\u017celi u\u017cywane s\u0105 inne zewn\u0119trzne narz\u0119dzia (np. do monitoringu pozycji okre\u015blonych fraz), zmiana adresu r\u00f3wnie\u017c mo\u017ce by\u0107 konieczna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Speed\"><\/span><strong>Page Speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na koniec warto sprawdzi\u0107 pr\u0119dko\u015b\u0107 wczytywania strony w narz\u0119dziu Page Speed Insights (<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=pl\"><strong>https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=pl<\/strong><\/a>) i zastosowa\u0107 si\u0119 do wytycznych.<\/p>\n\n\n\n<p>Dodatkowo po wdro\u017ceniu mo\u017cna sprawdzi\u0107 poprawno\u015b\u0107 implementacji w jednym z darmowych narz\u0119dzi ( np. SSL Checker \u2013 <a href=\"https:\/\/www.sslshopper.com\/ssl-checker.html\"><strong>https:\/\/www.sslshopper.com\/ssl-checker.html<\/strong><\/a>, lub SSL Server Test <a href=\"https:\/\/www.ssllabs.com\/ssltest\/\"><strong>https:\/\/www.ssllabs.com\/ssltest\/<\/strong><\/a> ). Opr\u00f3cz wielu informacji na temat certyfikatu SSL, pojawi\u0105 si\u0119 te\u017c ewentualne b\u0142\u0119dy.<\/p>\n\n\n\n<p>Pe\u0142ny audyt SEO mo\u017cesz zrobi\u0107 tak\u017ce, korzystaj\u0105c ze strony: <a href=\"https:\/\/audytseo.wenet.pl\/\">https:\/\/audytseo.wenet.pl\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bezpieczenstwo_SEO_i_rodzaj_protokolu_%E2%80%93_podsumowanie\"><\/span><strong>Bezpiecze\u0144stwo, SEO i rodzaj protoko\u0142u \u2013 podsumowanie&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ju\u017c wiesz, \u017ce <strong>protok\u00f3\u0142 HTTPS umo\u017cliwia znacznie bezpieczniejsze promowanie swojej firmy w sieci, ni\u017c dzia\u0142anie w ramach protoko\u0142u HTTP<\/strong>. Klienci maj\u0105 wi\u0119ksze zaufanie do stron zabezpieczonych protoko\u0142em z \u201eS\u201d na ko\u0144cu.&nbsp;<\/p>\n\n\n\n<p>Co wi\u0119cej, zastosowanie protoko\u0142u HTTPS (kt\u00f3ry szyfruje przesy\u0142ane dane) wp\u0142ywa pozytywnie na <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\">SEO<\/a>, czyli sprawia, \u017ce Twoja strona jest lepiej widoczna w organicznych wynikach wyszukiwania.\u00a0<\/p><div class=\"obzdm69f2aabc85899\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.obzdm69f2aabc85899 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.obzdm69f2aabc85899 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.obzdm69f2aabc85899 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.obzdm69f2aabc85899 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.obzdm69f2aabc85899 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nyrfn69f2aabc85815\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nyrfn69f2aabc85815 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nyrfn69f2aabc85815 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nyrfn69f2aabc85815 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nyrfn69f2aabc85815 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nyrfn69f2aabc85815 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rubuu69f2aabc8579a\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rubuu69f2aabc8579a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rubuu69f2aabc8579a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rubuu69f2aabc8579a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rubuu69f2aabc8579a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rubuu69f2aabc8579a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hdbss69f2aabc85718\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hdbss69f2aabc85718 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hdbss69f2aabc85718 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hdbss69f2aabc85718 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hdbss69f2aabc85718 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hdbss69f2aabc85718 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nsbqc69f2aabc8569b\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nsbqc69f2aabc8569b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nsbqc69f2aabc8569b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nsbqc69f2aabc8569b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nsbqc69f2aabc8569b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nsbqc69f2aabc8569b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"whoju69f2aabc855fd\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.whoju69f2aabc855fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.whoju69f2aabc855fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.whoju69f2aabc855fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.whoju69f2aabc855fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.whoju69f2aabc855fd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"boqli69f2aabc85568\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.boqli69f2aabc85568 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.boqli69f2aabc85568 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.boqli69f2aabc85568 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.boqli69f2aabc85568 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.boqli69f2aabc85568 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wnqpt69f2aabc854e4\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wnqpt69f2aabc854e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wnqpt69f2aabc854e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wnqpt69f2aabc854e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wnqpt69f2aabc854e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wnqpt69f2aabc854e4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"isxzz69f2aabc85454\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4650 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ktthx69f2aabc85334 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ktthx69f2aabc85334 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ktthx69f2aabc85334 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ktthx69f2aabc85334 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ktthx69f2aabc85334 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;4650&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.7\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Protoko\u0142y HTTP i HTTPS \u2013 co to jest i czym si\u0119 r\u00f3\u017cni\u0105?&quot;,&quot;width&quot;:&quot;97.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 97.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.7\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bezpiecze\u0144stwo w Internecie to dzi\u015b podstawa. Wp\u0142ywa na zaufanie klient\u00f3w do firmy. Z tego artyku\u0142u dowiesz si\u0119, jak zabezpieczy\u0107 stron\u0119 internetow\u0105 oraz jakie s\u0105 r\u00f3\u017cnice pomi\u0119dzy HTTP a HTTPS. Poka\u017cemy r\u00f3wnie\u017c, jaki jest wp\u0142yw protoko\u0142u HTTPS na SEO.&nbsp; Protok\u00f3\u0142 HTTP \u2013 co to jest? HTTP to protok\u00f3\u0142 okre\u015blaj\u0105cy format komunikacji pomi\u0119dzy klientem a serwerem. Klientem [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":7949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[403,404,406,405,38,389,407,408,124],"class_list":["post-4650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie","tag-http","tag-https","tag-konfiguracja-strony-www","tag-konfiguracja-witryny","tag-optymalizacja-seo","tag-optymalizacja-strony-www","tag-optymalizacja-techniczna-witryny","tag-protokol-https","tag-seo-pozycjonowanie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protoko\u0142y HTTP i HTTPS \u2013 co to jest i czym si\u0119 r\u00f3\u017cni\u0105? - WeNet<\/title>\n<meta name=\"description\" content=\"Jak zabezpieczy\u0107 stron\u0119 internetow\u0105 oraz jakie s\u0105 r\u00f3\u017cnice pomi\u0119dzy HTTP a HTTPS? Z tego artyku\u0142u dowiesz si\u0119 r\u00f3wnie\u017c, jaki jest wp\u0142yw protoko\u0142u HTTPS na SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/protokoly-http-https-czym-sie-roznia-wdrozyc-https-bez-szkody-dla-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protoko\u0142y HTTP i HTTPS \u2013 co to jest i czym si\u0119 r\u00f3\u017cni\u0105?\" \/>\n<meta property=\"og:description\" content=\"Jak zabezpieczy\u0107 stron\u0119 internetow\u0105 oraz jakie s\u0105 r\u00f3\u017cnice pomi\u0119dzy HTTP a HTTPS? 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