{"id":4697,"date":"2020-10-27T09:51:27","date_gmt":"2020-10-27T08:51:27","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=4697"},"modified":"2026-04-29T13:40:34","modified_gmt":"2026-04-29T11:40:34","slug":"jak-dobrac-szate-graficzna-strony-internetowej","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-dobrac-szate-graficzna-strony-internetowej\/","title":{"rendered":"Jak dobra\u0107 szat\u0119 graficzn\u0105 strony internetowej?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"732\" height=\"478\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/10\/GettyImages-1262218295.jpg\" alt=\"szata graficzna\" class=\"wp-image-4706 colorbox-4697 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/10\/GettyImages-1262218295.jpg 732w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/10\/GettyImages-1262218295-200x131.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/10\/GettyImages-1262218295-459x300.jpg 459w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/10\/GettyImages-1262218295-696x454.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/10\/GettyImages-1262218295-643x420.jpg 643w\" data-sizes=\"(max-width: 732px) 100vw, 732px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 732px; --smush-placeholder-aspect-ratio: 732\/478;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Og\u00f3lne pierwsze wra\u017cenie po wej\u015bciu na stron\u0119 to jeden z tych element\u00f3w, kt\u00f3re decyduj\u0105 o pozostaniu na niej odwiedzaj\u0105cych. Dzi\u015b internauci tak\u0105 decyzj\u0119 podejmuj\u0105 w kilka sekund&nbsp; \u2013 tyle im wystarczy, by przeskanowa\u0107 wzrokiem witryn\u0119 i zdecydowa\u0107, czy dalej chc\u0105 na niej szuka\u0107 informacji. B\u0142\u0119dem na stronach firm jest zignorowanie znaczenia szaty graficznej strony i kolorystyki, a to one w du\u017cej mierze w\u0142a\u015bnie to pierwsze wra\u017cenie tworz\u0105.<\/p>\n\n\n\n<p><strong>Jakie s\u0105 najcz\u0119stsze b\u0142\u0119dy podczas tworzenia szaty graficznej? <\/strong><\/p>\n\n\n\n<p>Najcz\u0119\u015bciej spotyka si\u0119 z\u0142e dobranie kolor\u00f3w zastosowanych w projekcie czy szerzej \u2013 zaprojektowanie ca\u0142ej stylistyki strony w spos\u00f3b nieciekawy, przestarza\u0142y lub wr\u0119cz gwarantuj\u0105cy odwiedzaj\u0105cym dyskomfort. Je\u015bli strona zosta\u0142a wykonana przy pomocy nieaktualnych technologii, to nie tylko mo\u017ce mie\u0107 problemy z wczytywaniem si\u0119, ale te\u017c b\u0119dzie odstr\u0119cza\u0107 u\u017cytkownik\u00f3w. Dzia\u0142a tu prosty mechanizm: nowoczesna <a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">strona internetowa<\/a> to nowoczesna firma. Trendy w projektowaniu stron, kt\u00f3re by\u0142y aktualne jeszcze kilka lat temu, dzi\u015b wi\u0119kszo\u015bci internaut\u00f3w b\u0119d\u0105 si\u0119 negatywnie kojarzy\u0107, bo kilka lat przy obecnym rozwoju technologii cyfrowych to dla postronnego obserwatora w zasadzie&nbsp; inna epoka.<\/p>\n\n\n\n<p><strong>Jak dobra\u0107 kolorystyk\u0119 do strony internetowej? <\/strong><\/p>\n\n\n\n<p>Dob\u00f3r kolorystyki na stronie firmowej nale\u017cy przeprowadza\u0107 tak, by: m\u00f3c zakomunikowa\u0107 odbiorcy okre\u015blone warto\u015bci wyznawane przez konkretny biznes, podpowiedzie\u0107 skojarzenia zwi\u0105zane z budowaniem wizerunku firmy (branding) i jednocze\u015bnie dopasowa\u0107 komunikat do grupy docelowej danego przedsi\u0119biorstwa. B\u0142\u0119dem w tej materii jest zatem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zastosowanie zbyt bogatej palety kolor\u00f3w,<\/li>\n\n\n\n<li>brak jednego koloru przewodniego (powi\u0105zanego zwykle z kolorem dominuj\u0105cym na identyfikacji wizualnej w innych materia\u0142ach firmowych przedsi\u0119biorstwa),<\/li>\n\n\n\n<li>zbytnie nasycenie barw w witrynie powoduj\u0105ce odwracanie uwagi internaut\u00f3w od tego, co najistotniejsze \u2013 informacji,<\/li>\n\n\n\n<li>z\u0142e po\u0142\u0105czenie kolor\u00f3w przewodniego i uzupe\u0142niaj\u0105cych, powoduj\u0105ce brak poczucia harmonii u odbiorcy,<\/li>\n\n\n\n<li>zastosowanie kolorystyki w zbyt wielu miejscach lub ich wykorzystanie w niew\u0142a\u015bciwych obszarach, co wprowadza dezorientacj\u0119 i zaburza zdolno\u015b\u0107 internaut\u00f3w do nawigacji po stronie.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/wenet.pl\/oferta\/strony-www?utm_source=wenet.pl\/blog&amp;utm_medium=artykul&amp;utm_campaign=5sw\" target=\"_blank\" rel=\"noreferrer noopener\">Zbudujemy Ci stron\u0119, kt\u00f3ra sprzedaje. Sprawd\u017a jak>><\/a><\/p>\n\n\n\n<p><strong>Co sygnalizuj\u0105 poszczeg\u00f3lne kolory na stronie WWW? <\/strong><\/p>\n\n\n\n<p>Przy wybieraniu kolorystyki do witryny nieco uwagi nale\u017cy te\u017c po\u015bwi\u0119ci\u0107 brandingowi i skojarzeniom, jakie dane kolory b\u0119d\u0105 wywo\u0142ywa\u0107 u odbiorc\u00f3w. Kolory wp\u0142ywaj\u0105 nie tylko na okre\u015blone wra\u017cenia odno\u015bnie firmy, ale wywo\u0142uj\u0105 r\u00f3wnie\u017c reakcje, dlatego ch\u0119tnie s\u0105 wykorzystywane w reklamie i dzia\u0142aniach marketingowych.<\/p>\n\n\n\n<p>Czerwony :<\/p>\n\n\n\n<p>mo\u017ce symbolizowa\u0107 ogie\u0144, krew, zagro\u017cenie i og\u00f3lnie emocje. Przyspiesza czas reakcji, kojarzy si\u0119 z dynamik\u0105, energi\u0105, ale i mi\u0142o\u015bci\u0105 i innymi emocjami, si\u0142\u0105. Jest wykorzystywany do stymulacji do podj\u0119cia decyzji, st\u0105d te\u017c na stronach przyciski CTA cz\u0119sto s\u0105 koloru czerwonego. Z\u0142e wykorzystanie czerwonego, szczeg\u00f3lnie w detalach i przyciskach mo\u017ce spowodowa\u0107 mylne wra\u017cenie u\u017cytkownika, \u017ce dany element jest wa\u017cny, trzeba wi\u0119c na niego zwr\u00f3ci\u0107 uwag\u0119. Popularne i kojarz\u0105ce si\u0119 z tym kolorem strony to m.in. strona korporacyjna <a href=\"https:\/\/www.coca-cola.pl\/\" target=\"_blank\" rel=\"nofollow noopener\">Coca Coli<\/a>.<\/p>\n\n\n\n<p>Niebieski:<\/p>\n\n\n\n<p>szczeg\u00f3lnie ciemny, jest cz\u0119sto stosowany jako t\u0142o przy sprzeda\u017cy online, poprawia ekspozycj\u0119 towar\u00f3w. Postrzegany jest jako buduj\u0105cy zaufanie, lojalno\u015b\u0107, m\u0105dro\u015b\u0107, wiedz\u0119 i prawd\u0119, dlatego jest ch\u0119tnie wybierany r\u00f3wnie\u017c przez polityk\u00f3w. Nale\u017cy do kolor\u00f3w zimnych, nie pobudza do dzia\u0142ania. Ch\u0119tnie wykorzystuj\u0105 go bran\u017ce zwi\u0105zane z technologi\u0105, innowacyjno\u015bci\u0105, finansami, bezpiecze\u0144stwem, ale te\u017c wod\u0105 i zdrowiem. Najlepszy przyk\u0142ad &#8211; portal spo\u0142eczno\u015bciowy <a href=\"https:\/\/pl-pl.facebook.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a>.<\/p>\n\n\n\n<p>\u017b\u00f3\u0142ty:<\/p>\n\n\n\n<p>jest kolorem podstawowym (tak jak czerwony i niebieski), pierwsze skojarzenia z nim zwi\u0105zane to s\u0142o\u0144ce, ciep\u0142o, pozytywne emocje i rado\u015b\u0107 oraz alarm. Dobr\u0105 praktyk\u0105 jest wykorzystanie tego koloru do zwracania uwagi (np. na przyciskach CTA, szczeg\u00f3lnie w kontra\u015bcie do ciemnego t\u0142a) lub przy prezentacji produkt\u00f3w dzieci\u0119cych. Warto jednak dobrze rozwa\u017cy\u0107 jaki odcie\u0144 zastosowa\u0107, \u017ceby nie u\u017cy\u0107 nazbyt jaskrawego gradientu. B\u0142\u0119dem jest wykorzystanie \u017c\u00f3\u0142tego jako g\u0142\u00f3wnego koloru do ekspozycji produkt\u00f3w i us\u0142ug o charakterze presti\u017cowym czy luksusowym \u2013 kojarzy si\u0119 on bowiem r\u00f3wnie\u017c z lekko\u015bci\u0105. Doskonale wykorzystany \u017c\u00f3\u0142ty mo\u017cemy obejrze\u0107 na stronie korporacyjnej <a href=\"https:\/\/mcdonalds.pl\/\" target=\"_blank\" rel=\"nofollow noopener\">McDonalds<\/a>.<\/p>\n\n\n\n<p>Pomara\u0144czowy:<\/p>\n\n\n\n<p>jest kolorem pochodnym, powsta\u0142ym przez kompilacj\u0119 czerwieni i \u017c\u00f3\u0142ci. Jest to jeden z kolor\u00f3w ciep\u0142ych, odpowiadaj\u0105cych za skupienie i pobudzenie do dzia\u0142ania. Jest r\u00f3wnie cz\u0119sto wykorzystywany do guzik\u00f3w CTA , co \u017c\u00f3\u0142ty \u2013 ch\u0119tnie wykorzystuj\u0105 go sklepy internetowe i przedsi\u0119biorstwa zwi\u0105zane z e-commerce, bo jest anga\u017cuj\u0105cy. Ch\u0119tnie si\u0119ga po niego bran\u017ca spo\u017cywcza \u2013 kojarzy si\u0119 z apetytem, kt\u00f3ry pobudza. Dla sprawdzenia jak dzia\u0142a, warto odwiedzi\u0107 stron\u0119 internetow\u0105 firmy telekomunikacyjnej <a href=\"https:\/\/www.orange.pl\/male-srednie-firmy\" target=\"_blank\" rel=\"nofollow noopener\">Orange<\/a>.<\/p>\n\n\n\n<p>Zielony:<\/p>\n\n\n\n<p>nale\u017cy do kolor\u00f3w pochodnych, kojarzy si\u0119 z natur\u0105, \u015brodowiskiem, ekologi\u0105, p\u0142odno\u015bci\u0105 i \u015bwie\u017co\u015bci\u0105. Symbolizuje r\u00f3wnie\u017c pok\u00f3j i bezpiecze\u0144stwo \u2013 nie przypadkiem kolor zielony jest sygna\u0142em \u201cjed\u017a\u201d w drogowej sygnalizacji \u015bwietlnej. Zielony jest te\u017c kolorem wywo\u0142uj\u0105cym uspokojenie, kojarzy si\u0119 z odpr\u0119\u017ceniem i relaksem. Ch\u0119tnie jest wykorzystywany przez bran\u017ce zwi\u0105zane z medycyn\u0105 i farmaceutyk\u0105 oraz producent\u00f3w nawi\u0105zuj\u0105cych do ekologii. Dobrze wykorzystany kolor zielony znajdziemy na stronie <a href=\"https:\/\/www2.heineken.com\/pl\/agegateway?returnurl=%2fnl\" target=\"_blank\" rel=\"nofollow noopener\">Heineken<\/a>.<\/p>\n\n\n\n<p>Czarny:<\/p>\n\n\n\n<p>Czarny, cho\u0107 by\u0107 mo\u017ce przywo\u0142uje na my\u015bl smutek, \u017ca\u0142ob\u0119 i \u015bmier\u0107, to jednak o wiele bardziej kojarzy si\u0119 z elegancj\u0105, klasyk\u0105, luksusem, wytworno\u015bci\u0105, sta\u0142o\u015bci\u0105, wysokim standardem, respektem, powag\u0105, ale te\u017c i moc\u0105. Kolor ten (i jego odcienie w postaci szaro\u015bci) stanowi doskona\u0142e t\u0142o do ekspozycji zdj\u0119\u0107 oraz uwypuklenia innych kolor\u00f3w. Zestawiony z ciep\u0142ymi, intensywnymi barwami (czerwony, \u017c\u00f3\u0142ty, pomara\u0144czowy) mo\u017ce nada\u0107 stronie lub eksponowanym na niej produktom wra\u017cenie agresywno\u015bci, powinien wi\u0119c by\u0107 dozowany z umiarem. Na przyk\u0142ad tak, jak robi to gigant modowy <a href=\"https:\/\/www.chanel.com\/pl\/bizuteria-luksusowa\/\" target=\"_blank\" rel=\"nofollow noopener\">Chanel<\/a>.<\/p>\n\n\n\n<p>Bia\u0142y:<\/p>\n\n\n\n<p>Podobnie ma si\u0119 rzecz z tym kolorem. Jest on ch\u0119tnie wybierany przez wielu producent\u00f3w, jako podstawowy kolor ich wyrob\u00f3w. Wygl\u0105da dostojnie, elegancko i robi efektowne wra\u017cenie, a nie jest krzykliwy. Kojarzy\u0107 si\u0119 mo\u017ce z dobrze rozumian\u0105 prostot\u0105, wr\u0119cz minimalizmem, ponadto niewinno\u015bci\u0105, spokojem, czysto\u015bci\u0105 czy higieniczno\u015bci\u0105. Najcz\u0119\u015bciej znajduje zastosowanie w bran\u017cach zwi\u0105zanych z innowacyjno\u015bci\u0105 i nowymi technologiami, ekologi\u0105 i medycyn\u0105. Flagowy przyk\u0142ad wykorzystania gustownej i stonowanej bieli reprezentuj\u0105 produkty firmy <a href=\"https:\/\/www.apple.com\/pl\/\" target=\"_blank\" rel=\"nofollow noopener\">Apple<\/a>.<\/p><div class=\"bbmwo69f2c6e711662\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4697 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ynxkd69f2c6e711579 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ynxkd69f2c6e711579 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ynxkd69f2c6e711579 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ynxkd69f2c6e711579 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ynxkd69f2c6e711579 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ykpnr69f2c6e711500\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4697 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ykpnr69f2c6e711500 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ykpnr69f2c6e711500 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ykpnr69f2c6e711500 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ykpnr69f2c6e711500 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ykpnr69f2c6e711500 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"aizgi69f2c6e711486\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4697 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aizgi69f2c6e711486 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aizgi69f2c6e711486 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aizgi69f2c6e711486 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aizgi69f2c6e711486 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aizgi69f2c6e711486 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"stede69f2c6e711412\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4697 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.stede69f2c6e711412 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.stede69f2c6e711412 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.stede69f2c6e711412 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.stede69f2c6e711412 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.stede69f2c6e711412 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nszah69f2c6e71139b\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4697 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nszah69f2c6e71139b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nszah69f2c6e71139b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nszah69f2c6e71139b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nszah69f2c6e71139b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nszah69f2c6e71139b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uwhph69f2c6e711316\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-4697 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uwhph69f2c6e711316 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uwhph69f2c6e711316 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uwhph69f2c6e711316 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uwhph69f2c6e711316 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uwhph69f2c6e711316 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ymqxp69f2c6e711275\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4697 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 24.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            1\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Og\u00f3lne pierwsze wra\u017cenie po wej\u015bciu na stron\u0119 to jeden z tych element\u00f3w, kt\u00f3re decyduj\u0105 o pozostaniu na niej odwiedzaj\u0105cych. Dzi\u015b internauci tak\u0105 decyzj\u0119 podejmuj\u0105 w kilka sekund&nbsp; \u2013 tyle im wystarczy, by przeskanowa\u0107 wzrokiem witryn\u0119 i zdecydowa\u0107, czy dalej chc\u0105 na niej szuka\u0107 informacji. B\u0142\u0119dem na stronach firm jest zignorowanie znaczenia szaty graficznej strony i [&hellip;]<\/p>\n","protected":false},"author":101021,"featured_media":4706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[440,436,439,437,443,441,442,438,381],"class_list":["post-4697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www","tag-branding","tag-grafika-strony-www","tag-jakosc-witryny-www","tag-kolory-na-stronie-www","tag-nawigacja-na-stronie-www","tag-projektowanie-strony-www","tag-projektowanie-witryny-internetowej","tag-szata-graficzna-witryny-internetowej","tag-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak dobra\u0107 szat\u0119 graficzn\u0105 strony internetowej? - WeNet<\/title>\n<meta name=\"description\" content=\"Jakie s\u0105 najcz\u0119stsze b\u0142\u0119dy podczas tworzenia szaty graficznej? Jak dobra\u0107 kolorystyk\u0119 do strony internetowej? Co sygnalizuj\u0105 poszczeg\u00f3lne kolory na stronie WWW? Decyzje, kt\u00f3re wp\u0142ywaj\u0105 r\u00f3wnie\u017c na UX witryny.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-dobrac-szate-graficzna-strony-internetowej\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak dobra\u0107 szat\u0119 graficzn\u0105 strony internetowej?\" \/>\n<meta property=\"og:description\" content=\"Jakie s\u0105 najcz\u0119stsze b\u0142\u0119dy podczas tworzenia szaty graficznej? Jak dobra\u0107 kolorystyk\u0119 do strony internetowej? Co sygnalizuj\u0105 poszczeg\u00f3lne kolory na stronie WWW? 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