{"id":4756,"date":"2025-12-23T15:53:03","date_gmt":"2025-12-23T14:53:03","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=4756"},"modified":"2026-01-07T08:47:22","modified_gmt":"2026-01-07T07:47:22","slug":"7-praktyk-swiateczna-kampanie-mailingowa","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/","title":{"rendered":"7 praktyk na \u015bwi\u0105teczn\u0105 kampani\u0119 mailingow\u0105"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/7_praktyk_na_swiateczna_kampanie_mailingowa-e1606726389583.jpg\" alt=\"\u015bwi\u0105teczna kampania mailingowa jak j\u0105 zaplanowa\u0107\" class=\"wp-image-4757 colorbox-4756 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>W <strong>okresie \u015bwi\u0105tecznym warto zadba\u0107 o odpowiedni\u0105 komunikacj\u0119 z dotychczasowymi i potencjalnymi klientami. E-mail marketing wci\u0105\u017c jest jedn\u0105 z najch\u0119tniej wybieranych form kontaktu z firm\u0105, dlatego warto wykorzysta\u0107 jego potencja\u0142 jako kana\u0142 wspomagaj\u0105cy dzia\u0142ania sprzeda\u017cowe. Mo\u017cesz nie tylko pozyskiwa\u0107 nowe <\/strong><a href=\"https:\/\/wenet.pl\/blog\/generowanie-leadow-sprzedazowych-10-praktycznych-porad\/\"><strong>leady<\/strong><\/a><strong>, ale tak\u017ce budowa\u0107 wizerunek i wzmacnia\u0107 relacj\u0119 z obecnymi odbiorcami. Nie wiesz, co doda\u0107 do newslettera w okresie \u015bwi\u0105tecznym? Poznaj 7 praktyk na skuteczn\u0105 kampani\u0119 \u015bwi\u0105teczn\u0105.<\/strong><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Przyciagaj_uwage_odbiorcy_tematem\" >Przyci\u0105gaj uwag\u0119 odbiorcy tematem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Zaproponuj_gotowe_prezenty_na_swieta\" >Zaproponuj gotowe prezenty na \u015bwi\u0119ta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Podsuwaj_konkretne_pomysly_swojej_grupie_docelowej\" >Podsuwaj konkretne pomys\u0142y swojej grupie docelowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Oferuj_nie_tylko_kody_rabatowe_%E2%80%93_dodaj_cos_wiecej\" >Oferuj nie tylko kody rabatowe \u2013 dodaj co\u015b wi\u0119cej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Rozwiazuj_problemy_last_minute_w_kampaniach_reklamowych\" >Rozwi\u0105zuj problemy last minute w kampaniach reklamowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Zaangazuj_odbiorcow_w_swiateczny_nastroj\" >Zaanga\u017cuj odbiorc\u00f3w w \u015bwi\u0105teczny nastr\u00f3j<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Dbaj_o_klientow_nie_tylko_od_swieta\" >Dbaj o klient\u00f3w nie tylko od \u015bwi\u0119ta<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Personalizowane_zyczenia_z_okazji_Swiat\" >Personalizowane \u017cyczenia z okazji \u015awi\u0105t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Swiateczne_newslettery_w_formie_kalendarza_adwentowego\" >\u015awi\u0105teczne newslettery w formie kalendarza adwentowego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Mailowe_kampanie_swiateczne_z_historia\" >Mailowe kampanie \u015bwi\u0105teczne z histori\u0105<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#FAQ_%E2%80%93_Pytania_i_odpowiedzi\" >FAQ &#8211; Pytania i odpowiedzi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Czy_e-mail_marketing_nadal_dziala_w_swiatecznym_okresie_sprzedazowym\" >Czy e-mail marketing nadal dzia\u0142a w \u015bwi\u0105tecznym okresie sprzeda\u017cowym?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Jak_wyroznic_sie_mailingiem_swiatecznym_gdy_skrzynki_sa_przepelnione\" >Jak wyr\u00f3\u017cni\u0107 si\u0119 mailingiem \u015bwi\u0105tecznym, gdy skrzynki s\u0105 przepe\u0142nione?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/#Kiedy_najlepiej_wysylac_swiateczne_kampanie_mailingowe\" >Kiedy najlepiej wysy\u0142a\u0107 \u015bwi\u0105teczne kampanie mailingowe?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyciagaj_uwage_odbiorcy_tematem\"><\/span>Przyci\u0105gaj uwag\u0119 odbiorcy tematem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czy wiesz, \u017ce nawet <strong>88% u\u017cytkownik\u00f3w poczty elektronicznej zagl\u0105da do niej kilka razy dziennie<\/strong><a name=\"_ftnref1\" href=\"#_ftn1\">[1]<\/a>? Nic wi\u0119c dziwnego, \u017ce codziennie otrzymujemy na swoje skrzynki nawet kilkana\u015bcie maili reklamowych.<\/p>\n\n\n\n<p>Nie inaczej jest w okresie przed\u015bwi\u0105tecznym, kiedy jeste\u015bmy wprost zalewani wiadomo\u015bciami o promocjach i rabatach. Je\u015bli wi\u0119c chcesz wyr\u00f3\u017cni\u0107 si\u0119 na tle innych, musisz wymy\u015bli\u0107 naprawd\u0119 chwytliwy i przyci\u0105gaj\u0105cy wzrok temat \u015bwi\u0105tecznych kampanii. Nie jest to \u0142atwe, tym bardziej \u017ce skrzynka Twoich klient\u00f3w p\u0119ka w szwach. Wykorzystaj moc liczb, zaoferuj co\u015b wi\u0119cej lub odwo\u0142aj si\u0119 do uciekaj\u0105cego czasu. Oto kilka przyk\u0142ad\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>-30% na bestsellery<\/strong>. Czy masz ju\u017c wszystkie prezenty?<\/li>\n\n\n\n<li>Prezenty last minute! Zam\u00f3w do <strong>15:00 <\/strong>w \u015brod\u0119<\/li>\n\n\n\n<li>Mamy dla Ciebie <strong>5000 pomys\u0142\u00f3w<\/strong> na prezenty<\/li>\n\n\n\n<li>Spraw sobie rado\u015b\u0107. Tw\u00f3j <strong>darmowy<\/strong> prezent czeka!<\/li>\n<\/ul>\n\n\n\n<p>Jak jeszcze mo\u017cesz dotrze\u0107 do konkretnych grup docelowych? Zdaniem naszych ekspert\u00f3w to personalizacja mo\u017ce znacz\u0105co zwi\u0119kszy\u0107 efektywno\u015b\u0107 \u015bwi\u0105tecznej kampanii e-mailingowej. Rozwa\u017c umieszczanie w temacie imienia odbiorcy, odniesienia do jego wcze\u015bniejszych zakup\u00f3w lub preferencji, aby przyci\u0105gn\u0105\u0107 jego uwag\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-165b959f-faf5-4b94-9aa0-5f799fd65f78\"><span class=\"hs-cta-node hs-cta-165b959f-faf5-4b94-9aa0-5f799fd65f78\" id=\"hs-cta-165b959f-faf5-4b94-9aa0-5f799fd65f78\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/165b959f-faf5-4b94-9aa0-5f799fd65f78\" ><img decoding=\"async\" class=\"hs-cta-img colorbox-4756 lazyload\" id=\"hs-cta-img-165b959f-faf5-4b94-9aa0-5f799fd65f78\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/165b959f-faf5-4b94-9aa0-5f799fd65f78.png\"  alt=\"Do\u0142\u0105cz do newslettera\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '165b959f-faf5-4b94-9aa0-5f799fd65f78', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaproponuj_gotowe_prezenty_na_swieta\"><\/span>Zaproponuj gotowe prezenty na \u015bwi\u0119ta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W ferworze bo\u017conarodzeniowej gor\u0105czki wiele os\u00f3b nie ma czasu szuka\u0107 \u015bwi\u0105tecznych prezent\u00f3w. Nie wszyscy odnajduj\u0105 rado\u015b\u0107 w poszukiwaniu tego jedynego podarunku. Inni marz\u0105 o stworzeniu wyj\u0105tkowego nastroju, ale cz\u0119sto brakuje im pomys\u0142u, jak np. stylowo udekorowa\u0107 mieszkanie. Wyjd\u017a naprzeciw oczekiwaniom i spraw, by \u017cycie Twoich klient\u00f3w by\u0142o prostsze \u2013 <strong>wy\u015blij im gotowe przewodniki w kampanii mailingowej<\/strong>. Propozycje pogrupuj wed\u0142ug kategorii, stylu czy cen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"516\" height=\"564\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/prezenty_CCC.jpg\" alt=\"prezenty_CCC_Podaruj_gotowe_rozwiazania\" class=\"wp-image-4758 colorbox-4756 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/prezenty_CCC.jpg 516w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/prezenty_CCC-146x160.jpg 146w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/prezenty_CCC-274x300.jpg 274w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/prezenty_CCC-384x420.jpg 384w\" data-sizes=\"(max-width: 516px) 100vw, 516px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 516px; --smush-placeholder-aspect-ratio: 516\/564;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0179r\u00f3d\u0142o: newsletter CCC<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"605\" height=\"522\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/swiateczny_klimat_na_stole.jpg\" alt=\"swiateczny_klimat_na_stole\" class=\"wp-image-4759 colorbox-4756 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/swiateczny_klimat_na_stole.jpg 605w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/swiateczny_klimat_na_stole-185x160.jpg 185w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/swiateczny_klimat_na_stole-348x300.jpg 348w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/swiateczny_klimat_na_stole-534x462.jpg 534w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/swiateczny_klimat_na_stole-487x420.jpg 487w\" data-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/522;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0179r\u00f3d\u0142o: newsletter IKEA<\/em><\/p>\n\n\n\n<p>Nie zapomnij o wykorzystaniu atrakcyjnych grafik i \u015bwi\u0105tecznych szablon\u00f3w, kt\u00f3re podkre\u015bl\u0105 wizualny aspekt Twojej oferty. Estetyczna prezentacja produkt\u00f3w w e-mail marketingu mo\u017ce by\u0107 kluczowa dla klient\u00f3w poszukuj\u0105cych inspiracji na upominki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podsuwaj_konkretne_pomysly_swojej_grupie_docelowej\"><\/span>Podsuwaj konkretne pomys\u0142y swojej grupie docelowej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przygotowujesz mailing \u015bwi\u0105teczny? Pami\u0119taj, \u017ce przewodniki to dobry pomys\u0142, ale zbyt wiele opcji mo\u017ce przyprawi\u0107 o zawr\u00f3t g\u0142owy, a co za tym idzie \u2013 spowolni\u0107 proces podj\u0119cia decyzji przez klienta.<\/p>\n\n\n\n<p>Nie wszyscy maj\u0105 czas i ch\u0119ci na przegl\u0105danie obszernych kategorii. Pami\u0119taj, jaki jest cel kampanii. Podrzu\u0107 wi\u0119c swoim subskrybentom to, czego szukaj\u0105 w\u0142a\u015bnie w tej chwili (w czasie \u015bwi\u0105tecznych zakup\u00f3w). Skup si\u0119 na konkretnym produkcie lub zaoferuj gotowy zestaw z oferty \u015bwi\u0105tecznej.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"605\" height=\"589\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_Yves_Rocher.jpg\" alt=\"Newsletter_Yves_Rocher\" class=\"wp-image-4760 colorbox-4756 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_Yves_Rocher.jpg 605w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_Yves_Rocher-164x160.jpg 164w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_Yves_Rocher-308x300.jpg 308w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_Yves_Rocher-431x420.jpg 431w\" data-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/589;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0179r\u00f3d\u0142o: newsletter Yves Rocher<\/em>&nbsp;<\/p>\n\n\n\n<p>Co jeszcze mo\u017cesz zrobi\u0107 w kampaniach reklamowych? Dodaj elementy interaktywne, takie jak ankieta \u201eCo chcesz podarowa\u0107 w tym roku?\u201d lub dynamiczne rekomendacje na podstawie wcze\u015bniejszych zakup\u00f3w. Dzi\u0119ki marketing automation mo\u017cesz automatycznie dopasowa\u0107 ofert\u0119 do potrzeb potencjalnych klient\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oferuj_nie_tylko_kody_rabatowe_%E2%80%93_dodaj_cos_wiecej\"><\/span>Oferuj nie tylko kody rabatowe \u2013 dodaj co\u015b wi\u0119cej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rabaty, \u015bwi\u0105teczne zni\u017cki czy darmowa wysy\u0142ka przyci\u0105gaj\u0105 klient\u00f3w, jednak z tak\u0105 ofert\u0105 wychodzi przed Gwiazdk\u0105 wi\u0119kszo\u015b\u0107 firm. Spr\u00f3buj zach\u0119ci\u0107 do zakup\u00f3w czym\u015b wi\u0119cej. <strong>Wy\u015blij maile \u015bwi\u0105teczne, w kt\u00f3rych zaoferujesz darmowy prezent<\/strong>, dodatkowe punkty za zakupy albo dost\u0119p do bezp\u0142atnego e-booka z praktycznymi poradami! To mo\u017ce by\u0107 dobry spos\u00f3b na wyr\u00f3\u017cnienie si\u0119 po\u015br\u00f3d setek ofert.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"532\" height=\"379\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Prezent_niespodzianka_newsletter_Yves_Rocher.jpg\" alt=\"Prezent_niespodzianka_newsletter_Yves_Rocher\" class=\"wp-image-4761 colorbox-4756 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Prezent_niespodzianka_newsletter_Yves_Rocher.jpg 532w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Prezent_niespodzianka_newsletter_Yves_Rocher-200x142.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Prezent_niespodzianka_newsletter_Yves_Rocher-421x300.jpg 421w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Prezent_niespodzianka_newsletter_Yves_Rocher-100x70.jpg 100w\" data-sizes=\"(max-width: 532px) 100vw, 532px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 532px; --smush-placeholder-aspect-ratio: 532\/379;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0179r\u00f3d\u0142o: newsletter Yves Rocher<\/em><\/p>\n\n\n\n<p>Inne pomys\u0142y na kampani\u0119 \u015bwi\u0105teczn\u0105? Co powiesz na dodanie element\u00f3w grywalizacji, takich jak \u201eZbieraj punkty za zakupy i odbierz specjalny prezent\u201d. Klienci lubi\u0105 czu\u0107, \u017ce ich zakupy s\u0105 nagradzane, a takie podej\u015bcie mo\u017ce budowa\u0107 lojalno\u015b\u0107.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozwiazuj_problemy_last_minute_w_kampaniach_reklamowych\"><\/span>Rozwi\u0105zuj problemy last minute w kampaniach reklamowych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mn\u00f3stwo os\u00f3b zwleka z zakupem prezent\u00f3w na ostatni\u0105 chwil\u0119. Wykorzystaj \u015bwi\u0105teczny czas i wyci\u0105gnij pomocn\u0105 d\u0142o\u0144 do wszystkich zabieganych i sp\u00f3\u017anionych \u2013 zaoferuj promocj\u0119 last minute lub \u2013 je\u015bli to ju\u017c ostatni dzwonek \u2013 dost\u0119p do karty podarunkowej. Dla wielu mo\u017ce to by\u0107 ostatnia deska ratunku, \u017ceby skompletowa\u0107 zestaw prezentowy na kilka chwil przed Wigili\u0105, a dla Ciebie spos\u00f3b, aby zauwa\u017cyli Ci\u0119 nowi klienci.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"605\" height=\"308\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_Koszulkowo.jpg\" alt=\"Newsletter_Koszulkowo\" class=\"wp-image-4762 colorbox-4756 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_Koszulkowo.jpg 605w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_Koszulkowo-200x102.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_Koszulkowo-589x300.jpg 589w\" data-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/308;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0179r\u00f3d\u0142o: newsletter Koszulkowo<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"605\" height=\"444\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_CCC.jpg\" alt=\"Newsletter_CCC\" class=\"wp-image-4763 colorbox-4756 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_CCC.jpg 605w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_CCC-200x147.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_CCC-409x300.jpg 409w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_CCC-80x60.jpg 80w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_CCC-572x420.jpg 572w\" data-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/444;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0179r\u00f3d\u0142o: newsletter CCC<\/em><\/p>\n\n\n\n<p>Na czas kampanii \u015bwi\u0105tecznej mo\u017cesz wprowadzi\u0107 te\u017c dynamiczne liczniki odliczaj\u0105ce czas do ko\u0144ca promocji lub wysy\u0142ki przed Bo\u017cym Narodzeniem. Taki element wizualny zwi\u0119ksza poczucie pilno\u015bci i motywuje do szybkiej reakcji.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-4756 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaangazuj_odbiorcow_w_swiateczny_nastroj\"><\/span>Zaanga\u017cuj odbiorc\u00f3w w \u015bwi\u0105teczny nastr\u00f3j<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wykorzystaj \u015bwi\u0105teczne wiadomo\u015bci i <strong>zorganizuj konkurs<\/strong> (pami\u0119taj, aby odpowiednio zach\u0119ci\u0107 do wzi\u0119cia w nim udzia\u0142u swoich obecnych i potencjalnych klient\u00f3w).<\/p>\n\n\n\n<p>\u015awi\u0119ta to kopalnia inspiracji \u2013 zadaj pytanie o ulubion\u0105 potraw\u0119 wigilijn\u0105, przepis na ciasteczka albo popro\u015b o przes\u0142anie zdj\u0119\u0107 udekorowanej choinki. Wygrywaj\u0105 najbardziej kreatywne odpowiedzi i pomys\u0142y. Zach\u0119\u0107 uczestnik\u00f3w do udost\u0119pniania informacji o konkursie na swoich profilach.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"491\" height=\"314\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_IKEA.jpg\" alt=\"Newsletter_IKEA\" class=\"wp-image-4764 colorbox-4756 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_IKEA.jpg 491w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_IKEA-200x128.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2020\/11\/Newsletter_IKEA-469x300.jpg 469w\" data-sizes=\"(max-width: 491px) 100vw, 491px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 491px; --smush-placeholder-aspect-ratio: 491\/314;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0179r\u00f3d\u0142o: newsletter IKEA<\/em><\/p>\n\n\n\n<p>Zaproponuj nagrody, kt\u00f3re b\u0119d\u0105 nawi\u0105zywa\u0107 do Twojej marki \u2013 np. zestawy produkt\u00f3w czy karty podarunkowe. Dzi\u0119ki temu Tw\u00f3j konkurs nie tylko zaanga\u017cuje odbiorc\u00f3w, ale tak\u017ce wypromuje Twoj\u0105 ofert\u0119 \u015bwi\u0105teczn\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dbaj_o_klientow_nie_tylko_od_swieta\"><\/span>Dbaj o klient\u00f3w nie tylko od \u015bwi\u0119ta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zadbaj o utrzymanie relacji przez ca\u0142y rok, a nie tylko na czas kampanii \u015bwi\u0105tecznej. Gdy klient zdecyduje si\u0119 na zakup, wykorzystaj wiadomo\u015b\u0107 z informacj\u0105 o zawarciu transakcji. To \u015bwietna okazja na podj\u0119cie komunikacji.<\/p>\n\n\n\n<p>Koniecznie zapytaj o opini\u0119 i zach\u0119\u0107 do kolejnych zakup\u00f3w, oferuj\u0105c atrakcyjny rabat. Pami\u0119taj tak\u017ce o klientach, kt\u00f3rzy zrezygnowali z zakupu i przypomnij o porzuconych produktach. Wed\u0142ug raportu Izby Gospodarki Elektronicznej \u201ePorzucony koszyk\u201d a\u017c <strong>38% os\u00f3b finalizuje transakcj\u0119 dzi\u0119ki komunikatom o niedoko\u0144czonych zakupach<a name=\"_ftnref1\" href=\"#_ftn1\">[2]<\/a>,<\/strong> a wed\u0142ug Omnisend <strong>wys\u0142anie trzech e-maili o porzuconym koszyku zwi\u0119ksza liczb\u0119 zam\u00f3wie\u0144 o 69% <a href=\"#_ftn1\">[3]<\/a>.<\/strong><\/p>\n\n\n\n<p>Mailowe kampanie \u015bwi\u0105teczne mog\u0105 zach\u0119ci\u0107 odbiorc\u00f3w do zapisania si\u0119 do newslettera. Wykorzystaj to do regularnego informowania klient\u00f3w o nowo\u015bciach, inspiracjach czy specjalnych ofertach. Dzi\u0119ki konsekwentnej komunikacji Twoja marka pozostanie w ich \u015bwiadomo\u015bci przez ca\u0142y rok.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-35b0312f-86c9-4357-a4be-394876bbf89f\"><span class=\"hs-cta-node hs-cta-35b0312f-86c9-4357-a4be-394876bbf89f\" id=\"hs-cta-35b0312f-86c9-4357-a4be-394876bbf89f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/35b0312f-86c9-4357-a4be-394876bbf89f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-4756 lazyload\" id=\"hs-cta-img-35b0312f-86c9-4357-a4be-394876bbf89f\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/35b0312f-86c9-4357-a4be-394876bbf89f.png\"  alt=\"Grafika promuj\u0105ca e-book \u00bbKalendarz przedsi\u0119biorcy 2026\u00ab \u2013 planer biznesowy z wa\u017cnymi datami i okazjami marketingowymi na ca\u0142y rok. Po lewej stronie widoczny tytu\u0142 i przycisk \u00bbPobierz e-booka bezp\u0142atnie\u00ab, po prawej kobieta trzymaj\u0105ca tablet na tle kalendarza. Logo WeNet w prawym g\u00f3rnym rogu.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '35b0312f-86c9-4357-a4be-394876bbf89f', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalizowane_zyczenia_z_okazji_Swiat\"><\/span>Personalizowane \u017cyczenia z okazji \u015awi\u0105t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Opr\u00f3cz ofert \u015bwi\u0105tecznych wy\u015blij klientom ciep\u0142e, personalizowane \u017cyczenia. Takie wiadomo\u015bci pokazuj\u0105, \u017ce Twoja marka dba o relacje z odbiorcami, a nie tylko o sprzeda\u017c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Swiateczne_newslettery_w_formie_kalendarza_adwentowego\"><\/span>\u015awi\u0105teczne newslettery w formie kalendarza adwentowego<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, jak mo\u017cna wykorzysta\u0107 newslettery w sezonie \u015bwi\u0105tecznym? Wystarczy przygotowa\u0107 seri\u0119 maili, w kt\u00f3rych ka\u017cdego dnia klienci b\u0119d\u0105 odkrywa\u0107 now\u0105 ofert\u0119, porad\u0119 lub niespodziank\u0119. To nie tylko anga\u017cuj\u0105cy spos\u00f3b na komunikacj\u0119, ale tak\u017ce skuteczny spos\u00f3b na generowanie regularnych interakcji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mailowe_kampanie_swiateczne_z_historia\"><\/span>Mailowe kampanie \u015bwi\u0105teczne z histori\u0105<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wzruszaj\u0105ca reklama \u015bwi\u0105teczna to \u015bwietny spos\u00f3b na przyci\u0105gni\u0119cie nowych klient\u00f3w. Nie musisz z tego rezygnowa\u0107 w swoim e-mail marketingu. Opowiedz inspiruj\u0105c\u0105 histori\u0119 zwi\u0105zan\u0105 z Twoj\u0105 mark\u0105 lub produktami, kt\u00f3ra wprowadzi odbiorc\u00f3w w \u015bwi\u0105teczny nastr\u00f3j. Mo\u017ce to by\u0107 opowie\u015b\u0107 o wyj\u0105tkowej Gwiazdce w Twojej firmie lub wyj\u0105tkowy spot.<\/p>\n\n\n\n<p>Z tak\u0105 pul\u0105 pomys\u0142\u00f3w ju\u017c z powodzeniem mo\u017cesz zaplanowa\u0107 skuteczne kampanie e-mailowe na \u015awi\u0119ta.<\/p>\n\n\n\n<p><a name=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> https:\/\/optinmonster.com\/email-marketing-statistics\/ <\/p>\n\n\n\n<p><a name=\"_ftn1\" data-wplink-edit=\"true\" href=\"#_ftnref1\">[2]<\/a>&nbsp;<a href=\"https:\/\/eizba.pl\/wp-content\/uploads\/2018\/11\/RAPORT-PorzuconyE-koszyk.pdf\">https:\/\/eizba.pl\/wp-content\/uploads\/2018\/11\/RAPORT-PorzuconyE-koszyk.pdf<\/a><\/p>\n\n\n\n<p><a href=\"#_ftn1\">[3]<\/a> <a href=\"https:\/\/interaktywnie.com\/biznes\/artykuly\/raporty-interaktywnie-com\/email-marketing-i-marketing-automation-ebook-z-raportem-o-wspieraniu-sprzedazy-online-262394\">https:\/\/interaktywnie.com\/biznes\/artykuly\/raporty-interaktywnie-com\/email-marketing-i-marketing-automation-ebook-z-raportem-o-wspieraniu-sprzedazy-online-262394<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Pytania_i_odpowiedzi\"><\/span>FAQ &#8211; Pytania i odpowiedzi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n  <div itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Czy_e-mail_marketing_nadal_dziala_w_swiatecznym_okresie_sprzedazowym\"><\/span>Czy e-mail marketing nadal dzia\u0142a w \u015bwi\u0105tecznym okresie sprzeda\u017cowym? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\n      <p itemprop=\"text\">Tak. E-mail marketing pozostaje jednym z najskuteczniejszych kana\u0142\u00f3w sprzeda\u017cy w okresie \u015bwi\u0105tecznym, poniewa\u017c pozwala dotrze\u0107 bezpo\u015brednio do odbiorcy w momencie podejmowania decyzji zakupowych. Dobrze zaprojektowane kampanie mailingowe wspieraj\u0105 sprzeda\u017c, buduj\u0105 relacje i wzmacniaj\u0105 lojalno\u015b\u0107 klient\u00f3w, szczeg\u00f3lnie gdy s\u0105 personalizowane i oparte na realnych potrzebach.   <\/p>\n    <\/div>\n  <\/div>\n\n <div itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Jak_wyroznic_sie_mailingiem_swiatecznym_gdy_skrzynki_sa_przepelnione\"><\/span>Jak wyr\u00f3\u017cni\u0107 si\u0119 mailingiem \u015bwi\u0105tecznym, gdy skrzynki s\u0105 przepe\u0142nione? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\n      <p itemprop=\"text\">Kluczowe znaczenie ma temat wiadomo\u015bci oraz jasna obietnica warto\u015bci. Najlepiej dzia\u0142aj\u0105 tematy konkretne, wykorzystuj\u0105ce liczby, poczucie pilno\u015bci lub bezpo\u015brednie korzy\u015bci dla odbiorcy. Personalizacja wiadomo\u015bci na przyk\u0142ad poprzez imi\u0119, histori\u0119 zakup\u00f3w lub dopasowan\u0105 rekomendacj\u0119, znacz\u0105co zwi\u0119ksza wsp\u00f3\u0142czynnik otwar\u0107. <\/p>\n    <\/div>\n  <\/div>\n\n <div itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Kiedy_najlepiej_wysylac_swiateczne_kampanie_mailingowe\"><\/span>Kiedy najlepiej wysy\u0142a\u0107 \u015bwi\u0105teczne kampanie mailingowe? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\n      <p itemprop=\"text\">Moment wysy\u0142ki ma kluczowe znaczenie. Zbyt wczesne wiadomo\u015bci mog\u0105 zniech\u0119ca\u0107, a zbyt p\u00f3\u017ane \u2013 ograniczy\u0107 sprzeda\u017c. Najlepsze efekty przynosi stopniowe budowanie komunikacji: inspiracje i poradniki na pocz\u0105tku sezonu, oferty zakupowe w jego \u015brodku oraz kampanie last minute i karty podarunkowe tu\u017c przed \u015bwi\u0119tami. <\/p><div class=\"iwryw69f2cc54abfdd\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4756 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iwryw69f2cc54abfdd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iwryw69f2cc54abfdd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iwryw69f2cc54abfdd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iwryw69f2cc54abfdd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iwryw69f2cc54abfdd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ybmfd69f2cc54abf58\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4756 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tlfiz69f2cc54abedf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tlfiz69f2cc54abedf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tlfiz69f2cc54abedf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tlfiz69f2cc54abedf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tlfiz69f2cc54abedf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ijbeh69f2cc54abe6b\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4756 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W okresie \u015bwi\u0105tecznym warto zadba\u0107 o odpowiedni\u0105 komunikacj\u0119 z dotychczasowymi i potencjalnymi klientami. E-mail marketing wci\u0105\u017c jest jedn\u0105 z najch\u0119tniej wybieranych form kontaktu z firm\u0105, dlatego warto wykorzysta\u0107 jego potencja\u0142 jako kana\u0142 wspomagaj\u0105cy dzia\u0142ania sprzeda\u017cowe. Mo\u017cesz nie tylko pozyskiwa\u0107 nowe leady, ale tak\u017ce budowa\u0107 wizerunek i wzmacnia\u0107 relacj\u0119 z obecnymi odbiorcami. Nie wiesz, co doda\u0107 [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":4757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[165],"tags":[145,54,338,143,265,451,184,452,151],"class_list":["post-4756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-blog","tag-ciekawostki-2","tag-dobre-praktyki","tag-e-commerce","tag-e-mail-marketing","tag-kampania-mailingowa","tag-mailing","tag-newsletter","tag-swieta-w-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 praktyk na \u015bwi\u0105teczn\u0105 kampani\u0119 mailingow\u0105 - WeNet<\/title>\n<meta name=\"description\" content=\"W okresie \u015bwi\u0105tecznym warto zadba\u0107 o odpowiedni\u0105 komunikacj\u0119 z klientem. Mailing wci\u0105\u017c jest jedn\u0105 z najch\u0119tniej wybieranych form kontaktu z firm\u0105, dlatego warto wykorzysta\u0107 jego potencja\u0142 jako kana\u0142 wspomagaj\u0105cy dzia\u0142ania sprzeda\u017cowe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/7-praktyk-swiateczna-kampanie-mailingowa\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 praktyk na \u015bwi\u0105teczn\u0105 kampani\u0119 mailingow\u0105\" \/>\n<meta property=\"og:description\" content=\"W okresie \u015bwi\u0105tecznym warto zadba\u0107 o odpowiedni\u0105 komunikacj\u0119 z klientem. Mailing wci\u0105\u017c jest jedn\u0105 z najch\u0119tniej wybieranych form kontaktu z firm\u0105, dlatego warto wykorzysta\u0107 jego potencja\u0142 jako kana\u0142 wspomagaj\u0105cy dzia\u0142ania sprzeda\u017cowe. Mo\u017cesz nie tylko pozyskiwa\u0107 nowe leady, ale tak\u017ce budowa\u0107 wizerunek i wzmacnia\u0107 relacj\u0119 z obecnymi klientami. 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Mailing wci\u0105\u017c jest jedn\u0105 z najch\u0119tniej wybieranych form kontaktu z firm\u0105, dlatego warto wykorzysta\u0107 jego potencja\u0142 jako kana\u0142 wspomagaj\u0105cy dzia\u0142ania sprzeda\u017cowe. Mo\u017cesz nie tylko pozyskiwa\u0107 nowe leady, ale tak\u017ce budowa\u0107 wizerunek i wzmacnia\u0107 relacj\u0119 z obecnymi klientami. 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