{"id":4872,"date":"2021-01-18T11:41:04","date_gmt":"2021-01-18T10:41:04","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=4872"},"modified":"2026-04-29T13:15:21","modified_gmt":"2026-04-29T11:15:21","slug":"content-marketing-trendy-2021","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/","title":{"rendered":"Content marketing.  Przygl\u0105damy si\u0119 trendom 2021"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www.jpg\" alt=\"wenet strony internetowe\" class=\"wp-image-8103 colorbox-4872 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W ostatnim czasie sp\u0119dzali\u015bmy du\u017co czasu w sieci. Powstawa\u0142o mn\u00f3stwo tre\u015bci, nie zawsze dobrej jako\u015bci i firmom coraz trudniej dotrze\u0107 z przekazem do swoich klient\u00f3w. W 2021 roku nie b\u0119dzie \u0142atwo pozyska\u0107 uwag\u0119 odbiorcy, kt\u00f3ry jest ju\u017c zm\u0119czony nadmiarem bod\u017ac\u00f3w i informacji. Jaki wi\u0119c powinien by\u0107 content na miar\u0119 2021? Przygl\u0105damy si\u0119 trendom.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/#Wielokanalowosc_i_multiplatformowosc\" >Wielokana\u0142owo\u015b\u0107 i multiplatformowo\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/#Marketing_tresci_wysokiej_jakosci\" >Marketing tre\u015bci wysokiej jako\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/#Content_audio_czyli_podcasty\" >Content audio, czyli podcasty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/#Voice_Search_a_content\" >Voice Search a content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/#Nowoczesne_chatboty\" >Nowoczesne chatboty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/#User-generated_content\" >User-generated content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/#Video_content_%E2%80%93_filmy_i_relacje_na_zywo\" >Video content \u2013 filmy i relacje na \u017cywo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/#Rozwoj_ARVR\" >Rozw\u00f3j AR\/VR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/#Jaki_powinien_byc_content_w_2021_roku\" >Jaki powinien by\u0107 content w 2021 roku?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wielokanalowosc_i_multiplatformowosc\"><\/span><a name=\"_Toc61864376\"><\/a><strong>Wielokana\u0142owo\u015b\u0107 i multiplatformowo\u015b\u0107<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W 2021 roku docieranie do u\u017cytkownik\u00f3w r\u00f3\u017cnymi kana\u0142ami oraz bycie z contentem na wielu platformach to podstawa. Planowanie tre\u015bci w r\u00f3\u017cnych formatach jest niezb\u0119dne, by zainteresowa\u0107 jak najwi\u0119ksz\u0105 grup\u0119 odbiorc\u00f3w i przebi\u0107 si\u0119 na tle konkurencji. Nie chodzi ju\u017c tylko o opracowywanie anga\u017cuj\u0105cego contentu zar\u00f3wno w formie pisanej, audio, jak i wizualnej, ale tak\u017ce <strong>dostosowywanie materia\u0142u do konkretnej platformy<\/strong>, np. inaczej filmy powinny by\u0107 tworzone na YouTube, a inaczej na TikToku; inne b\u0119d\u0105 tak\u017ce cele, jakie b\u0119d\u0105 realizowa\u0107. Warto wi\u0119c wykorzysta\u0107 rozmaite mo\u017cliwo\u015bci przy planowaniu kampanii marketingowych.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_tresci_wysokiej_jakosci\"><\/span><a name=\"_Toc61864377\"><\/a><strong>Marketing tre\u015bci wysokiej jako\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W 2021 roku trzymaj si\u0119 kilku zasad. Na co koniecznie musisz zwr\u00f3ci\u0107 uwag\u0119?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategia i analiza \u2013 tre\u015bci powinny by\u0107 opracowywane zgodnie z planem, wa\u017cne s\u0105 tu analiza trend\u00f3w, s\u0142\u00f3w kluczowych i danych dotycz\u0105cych u\u017cytkownik\u00f3w. R\u00f3wnie istotna jest w\u0142a\u015bciwie przygotowana strategia dystrybucji.<\/li>\n\n\n\n<li>Wysoka jako\u015b\u0107 \u2013 nadal aktualne pozostaj\u0105 wytyczne dotycz\u0105ce podstawowych aktualizacji Google, kt\u00f3re oparte s\u0105 na za\u0142o\u017ceniu <strong>E-A-T (Expertise, Authoritativeness and Trustworthiness)<\/strong>. Zgodnie z nimi content powinien by\u0107 merytoryczny, oparty na rzetelnych \u017ar\u00f3d\u0142ach i badaniach, wyczerpuj\u0105cy dany temat oraz wzbudzaj\u0105cy zaufanie<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/li>\n\n\n\n<li>Odpowiednia d\u0142ugo\u015b\u0107 \u2013 po cz\u0119\u015bci wi\u0105\u017ce si\u0119 z pokryciem tematycznym. Okazuje si\u0119, \u017ce <strong>teksty zawieraj\u0105ce ponad 3000 s\u0142\u00f3w uzyskuj\u0105 3 razy wi\u0119kszy ruch<\/strong>, 4 razy wi\u0119cej udost\u0119pnie\u0144 i 3,5 razy wi\u0119cej link\u00f3w zwrotnych ni\u017c artyku\u0142y o \u015bredniej d\u0142ugo\u015bci<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>. Im tekst d\u0142u\u017cszy, tym wi\u0119ksza szansa, \u017ce znajd\u0105 si\u0119 w nim wszystkie informacje, o ile oczywi\u015bcie s\u0105 merytoryczne. D\u0142ugo\u015b\u0107 tekstu nale\u017cy wi\u0119c dostosowa\u0107 do konkretnego przypadku, potrzeb odbiorc\u00f3w itd. Dobrym pomys\u0142em na stworzenie d\u0142u\u017cszej formy jest przygotowanie profesjonalnego e-booka.<\/li>\n\n\n\n<li>Aktualizacja i recykling \u2013 w marketingu zawsze trzeba trzyma\u0107 r\u0119k\u0119 na pulsie, ale ostatni rok dobitnie nauczy\u0142 nas, \u017ce zmiana to niedo\u0142\u0105czona cz\u0119\u015b\u0107 rzeczywisto\u015bci. Nic nie jest sta\u0142e, informacja, kt\u00f3ra jest aktualna dzisiaj, jutro odchodzi w zapomnienie. Od\u015bwie\u017caj tre\u015bci i wykorzystuj to, co ju\u017c masz \u2013 w ten spos\u00f3b wzmocnisz autorytet. Nie tylko aktualizuj i uzupe\u0142niaj, ale tak\u017ce usuwaj nieprzydatne fragmenty.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/audytseo.wenet.pl\/\">Wykonaj darmowy audyt strony i popraw jej widoczno\u015b\u0107 w wyszukiwarce. Wykonaj teraz&gt;&gt;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_audio_czyli_podcasty\"><\/span><a name=\"_Toc61864378\"><\/a><strong>Content audio, czyli podcasty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z roku na rok ro\u015bnie zainteresowanie podcastami. To \u015bwietny pomys\u0142 dla firm na komunikacj\u0119 marki, tym bardziej, \u017ce rynek nie jest jeszcze przesycony tre\u015bciami specjalistycznymi. Wci\u0105\u017c <strong>mo\u017cesz znale\u017a\u0107 swoj\u0105 nisz\u0119 jako specjalista <\/strong>i zyska\u0107 grup\u0119 s\u0142uchaczy, kt\u00f3rzy s\u0105 przecie\u017c potencjalnymi klientami. Podcasty mog\u0105 by\u0107 dobr\u0105 drog\u0105 do pozyskania uwagi, bo s\u0105 \u0142atwiejsze w odbiorze. Podcast\u00f3w mo\u017cna s\u0142ucha\u0107 o ka\u017cdej porze i w dowolnym miejscu, nawet podczas wykonywania innych czynno\u015bci, co daje im przewag\u0119 nam artyku\u0142ami w formie pisanej czy tre\u015bciami video. Je\u015bli chcesz wiedzie\u0107 wi\u0119cej, przeczytaj nasz artyku\u0142 o <a href=\"https:\/\/wenet.pl\/blog\/dotrzec-klientow-przygotuj-podcast\/\">podcastach<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Voice_Search_a_content\"><\/span><a name=\"_Toc61864379\"><\/a><strong>Voice Search a content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pozostaj\u0105c w temacie audio, 2021 rok to dalszy rozw\u00f3j wyszukiwania g\u0142osowego i asystent\u00f3w g\u0142osowych. Wed\u0142ug statystyk <strong>27% os\u00f3b u\u017cywa wyszukiwania g\u0142osowego na urz\u0105dzeniach mobilnych<\/strong><a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>. Voice Search jest po prostu wygodne, dlatego z biegiem czasu prognozuje si\u0119, \u017ce coraz wi\u0119cej u\u017cytkownik\u00f3w b\u0119dzie z niego korzysta\u0107. Wyszukiwanie g\u0142osowe wymaga zmiany w podej\u015bciu do tworzeniu contentu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nowoczesne_chatboty\"><\/span><a name=\"_Toc61864380\"><\/a><strong>Nowoczesne chatboty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chatbot to nie tylko pomoc w obs\u0142udze klienta i automatyzacja proces\u00f3w, ale tak\u017ce szansa na zatrzymanie niecierpliwego klienta dzi\u0119ki wykorzystaniu anga\u017cuj\u0105cych tre\u015bci. Pierwszym chatbotem drugiej generacji w Polsce by\u0142 chatbot przygotowany dla Ikei. Rozmawia z klientami, wykorzystuje sztuczn\u0105 inteligencj\u0119 od Google, a przede wszystkim rozumie j\u0119zyk naturalny. Rozwiewa w\u0105tpliwo\u015bci, buduje zaufanie, a tak\u017ce skupia uwag\u0119 poprzez odpowiednio przygotowane tre\u015bci call to action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User-generated_content\"><\/span><a name=\"_Toc61864381\"><\/a><strong>User-generated content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Miniony rok to wysyp infulencer\u00f3w reklamuj\u0105cych te same produkty, cz\u0119sto wed\u0142ug utartych schemat\u00f3w. Przesyt postami sponsorowanymi skutkuje brakiem zaufania w oczach odbiorc\u00f3w. Dob\u00f3r os\u00f3b promuj\u0105cych ofert\u0119 powinien by\u0107 przemy\u015blany. Recept\u0105 na brak autentyczno\u015bci mo\u017ce by\u0107 podj\u0119cie wsp\u00f3\u0142pracy z tw\u00f3rc\u0105, kt\u00f3ry zbuduje relacj\u0119 od podstaw. W tym celu warto zainteresowa\u0107 si\u0119 platformami wspieraj\u0105cymi rozw\u00f3j user-generated content, takimi jak np. <a href=\"https:\/\/trendor.tv\/\">Trendor<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_content_%E2%80%93_filmy_i_relacje_na_zywo\"><\/span><a name=\"_Toc61864382\"><\/a><strong>Video content \u2013 filmy i relacje na \u017cywo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ju\u017c kilka lat temu <strong>warto\u015b\u0107 rynku Livestream na rok 2021 by\u0142a szacowana na ponad 70 miliard\u00f3w dolar\u00f3w<\/strong>. Nie bez powodu w ostatnim czasie wzros\u0142o zainteresowanie tworzeniem tre\u015bci wizualnych i livestreamingiem. Wci\u0105\u017c musimy ogranicza\u0107 osobiste spotkania, dlatego wiele wydarze\u0144 musi odbywa\u0107 si\u0119 online. Wzros\u0142a popularno\u015b\u0107 webinar\u00f3w i live\u2019\u00f3w i trend ten utrzyma si\u0119 r\u00f3wnie\u017c w 2021 roku. Dodatkowym motorem jest uruchomienie najszybszego \u0142\u0105cza internetowego 5G daj\u0105cego mo\u017cliwo\u015b\u0107 ogl\u0105dania video w wysokiej jako\u015bci na urz\u0105dzeniach mobilnych.<\/p>\n\n\n\n<p>Video marketing daje wiele mo\u017cliwo\u015bci. To spos\u00f3b na zaanga\u017cowanie i generowanie lead\u00f3w. Filmy mo\u017ce tworzy\u0107 teraz niemal ka\u017cdy, wystarczy telefon i dost\u0119p do aplikacji. Livestreaming idealnie wpisuje si\u0119 w obecne trendy, poniewa\u017c pozwala na bli\u017cszy kontakt widza z tw\u00f3rc\u0105, kt\u00f3ry mo\u017ce od razu odpowiada\u0107 na zadane pytania. Ewentualnych wpadek na \u017cywo nie mo\u017cna wyci\u0105\u0107, co pozostawia przestrze\u0144 na jeszcze wi\u0119ksz\u0105 autentyczno\u015b\u0107.<\/p>\n\n\n\n<p><a href=\"https:\/\/wenet.pl\/oferta\/strony-www?utm_source=wenet.pl\/blog&amp;utm_medium=artykul&amp;utm_campaign=strona%20internetowa\">Zbudujemy Ci stron\u0119, kt\u00f3ra sprzedaje. Sprawd\u017a jak>><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozwoj_ARVR\"><\/span><a name=\"_Toc61864383\"><\/a><strong>Rozw\u00f3j AR\/VR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W 2021 roku na znaczeniu mo\u017ce zyska\u0107 interaktywny content. Konsumenci chc\u0105 przecie\u017c jak najlepiej pozna\u0107 dany produkt, a mo\u017cliwo\u015b\u0107 niemal jego \u201edotkni\u0119cia\u201d oferuj\u0105 w\u0142a\u015bnie kreacje z wykorzystaniem VR i AR. Koniecznie zainteresuj si\u0119 tym tematem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaki_powinien_byc_content_w_2021_roku\"><\/span><a name=\"_Toc61864384\"><\/a><strong>Jaki powinien by\u0107 content w 2021 roku?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przesyt tre\u015bciami jest wyzwaniem dla ca\u0142ej bran\u017cy. Jak w zalewie tre\u015bci stworzy\u0107 anga\u017cuj\u0105cy content? Content na miar\u0119 2021 powinien by\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tworzony w konkretnym celu \u2013 zanim przygotujesz tre\u015bci, zastan\u00f3w si\u0119, czy chcesz edukowa\u0107 swoich odbiorc\u00f3w, czy tworzy\u0107 tre\u015bci typowo rozrywkowe itd. Bardzo wa\u017cne jest opracowanie strategii, by trafi\u0107 z przekazem do odpowiednich os\u00f3b we w\u0142a\u015bciwym czasie i miejscu.<\/li>\n\n\n\n<li>Szczery, szczery i jeszcze raz autentyczny \u2013 odbiorcy jak nigdy wcze\u015bniej s\u0105 wyczuleni na fa\u0142sz, dlatego b\u0105d\u017a sp\u00f3jny w swoich dzia\u0142aniach i w razie wpadki przyznaj si\u0119 do b\u0142\u0119du. Bierno\u015b\u0107 wobec wa\u017cnych spraw r\u00f3wnie\u017c mo\u017ce by\u0107 \u017ale odebrana.<\/li>\n\n\n\n<li>Kreatywny, unikalny, bez rutyny \u2013 taki content powinien by\u0107 zawsze, jednak mimo to w obliczu ostatnich wydarze\u0144 narracja wielu firm by\u0142a podobna, a odbiorcy stali si\u0119 zm\u0119czeni powielaniem schemat\u00f3w. 2021 rok mo\u017ce by\u0107 szans\u0105 na zmiany.<\/li>\n\n\n\n<li>Nad\u0105\u017caj\u0105cy za trendami \u2013 chodzi tu przede wszystkim o gotowo\u015b\u0107 do szybkiej zmiany strategii, adaptowania komunikacji do konkretnego momentu, a przy tym zachowaniu sp\u00f3jno\u015bci przekazu.<\/li>\n\n\n\n<li>Zaanga\u017cowany \u2013 nadszed\u0142 taki moment, \u017ce odbiorcy oczekuj\u0105 od firm, by zaj\u0119\u0142y stanowisko, je\u015bli chodzi o takie sprawy jak kryzys, ekologia, prawa cz\u0142owieka itd. Nie ma ju\u017c miejsca na bycie nijakim. Content musi nad\u0105\u017ca\u0107 za sytuacj\u0105 i emocjami spo\u0142ecznymi.<\/li>\n\n\n\n<li>Sp\u00f3jny \u2013 zasada ta nawi\u0105zuje do szczero\u015bci przekazu. Musisz by\u0107 konsekwentny w dzia\u0142aniach, u\u017cytkownicy zauwa\u017c\u0105 nawet drobn\u0105 niesp\u00f3jno\u015b\u0107 w komunikacji.<\/li>\n\n\n\n<li>Przemy\u015blany \u2013 zanim si\u0119gniesz po jaki\u015b pomys\u0142, sp\u00f3jrz szerzej. Warto zastanowi\u0107 si\u0119 dwa razy, by unikn\u0105\u0107 wpadki, np. takiej jak przes\u0142odzona reklama pewnej marki bi\u017cuterii w czasach kryzysu.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\">https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates<\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.semrush.com\/blog\/how-to-create-seo-friendly-content-with-semrush\/\">https:\/\/www.semrush.com\/blog\/how-to-create-seo-friendly-content-with-semrush\/<\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/voice-search-mobile-use-statistics\/\">https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/voice-search-mobile-use-statistics\/<\/a><\/p><div class=\"npdot69f2c6ff21684\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-4872 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Przygl\u0105damy si\u0119 trendom 2021&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W ostatnim czasie sp\u0119dzali\u015bmy du\u017co czasu w sieci. Powstawa\u0142o mn\u00f3stwo tre\u015bci, nie zawsze dobrej jako\u015bci i firmom coraz trudniej dotrze\u0107 z przekazem do swoich klient\u00f3w. W 2021 roku nie b\u0119dzie \u0142atwo pozyska\u0107 uwag\u0119 odbiorcy, kt\u00f3ry jest ju\u017c zm\u0119czony nadmiarem bod\u017ac\u00f3w i informacji. Jaki wi\u0119c powinien by\u0107 content na miar\u0119 2021? Przygl\u0105damy si\u0119 trendom. Wielokana\u0142owo\u015b\u0107 i [&hellip;]<\/p>\n","protected":false},"author":101031,"featured_media":8103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,229,54,164,101,143,177,289,459,329,211,125,241,379,157,331,330],"class_list":["post-4872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-chatbot","tag-ciekawostki-2","tag-content","tag-content-marketing","tag-e-commerce","tag-marketing-w-sieci","tag-marketing-wideo","tag-podcasty","tag-rzeczywistosc-rozszerzona","tag-smm","tag-social-media","tag-social-media-marketing","tag-video-marketing","tag-voice-search","tag-vr","tag-wirtualna-rzeczywistosc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content marketing. Przygl\u0105damy si\u0119 trendom 2021 - WeNet<\/title>\n<meta name=\"description\" content=\"W ostatnim czasie sp\u0119dzali\u015bmy du\u017co czasu w sieci. Powstawa\u0142o mn\u00f3stwo tre\u015bci i firmom coraz trudniej dotrze\u0107 z przekazem do swoich klient\u00f3w. W 2021 roku nie b\u0119dzie \u0142atwo pozyska\u0107 uwag\u0119 odbiorcy, kt\u00f3ry jest ju\u017c zm\u0119czony nadmiarem bod\u017ac\u00f3w i informacji. Jaki wi\u0119c powinien by\u0107 content marketing w 2021?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/content-marketing-trendy-2021\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing. Przygl\u0105damy si\u0119 trendom 2021\" \/>\n<meta property=\"og:description\" content=\"W ostatnim czasie sp\u0119dzali\u015bmy du\u017co czasu w sieci. Powstawa\u0142o mn\u00f3stwo tre\u015bci, nie zawsze dobrej jako\u015bci i firmom coraz trudniej dotrze\u0107 z przekazem do swoich klient\u00f3w. W 2021 roku nie b\u0119dzie \u0142atwo pozyska\u0107 uwag\u0119 odbiorcy, kt\u00f3ry jest ju\u017c zm\u0119czony nadmiarem bod\u017ac\u00f3w i informacji. Jaki wi\u0119c powinien by\u0107 content na miar\u0119 2021? 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