{"id":5082,"date":"2021-03-29T13:55:38","date_gmt":"2021-03-29T11:55:38","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=5082"},"modified":"2026-04-29T13:39:34","modified_gmt":"2026-04-29T11:39:34","slug":"google-ads-warto-wiedziec-o-tych-kampaniach","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/google-ads-warto-wiedziec-o-tych-kampaniach\/","title":{"rendered":"Google Ads \u2013 co warto wiedzie\u0107 o tych kampaniach?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Kampanie_Google_Ads.png\" alt=\"Kampanie_Google_Ads\" class=\"wp-image-5083 colorbox-5082 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Kampania Google Ads to jeden z najszybszych sposob\u00f3w na pozyskanie klient\u00f3w \u2013 szczeg\u00f3lnie dla firm, kt\u00f3re dopiero rozpoczynaj\u0105 swoj\u0105 dzia\u0142alno\u015b\u0107. Uruchomienie kampanii jest proste i dost\u0119pne nawet, je\u015bli dysponujemy niewielkimi \u015brodkami przeznaczonymi na dzia\u0142ania promocyjne. Jak reklamowa\u0107 si\u0119 w systemie reklamowym Google? Co warto o nim wiedzie\u0107? Koniecznie przeczytajcie artyku\u0142 do ko\u0144ca.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Spis tre\u015bci<\/strong><\/h2>\n\n\n\n<p><a href=\"#_Toc68003604\">1. Czym jest Google Ads?<\/a><\/p>\n\n\n\n<p><a href=\"#_Toc68003605\">2. Typy kampanii<\/a><\/p>\n\n\n\n<p><a href=\"#_Toc68003606\">3. Licytowanie stawek w Google Ads<\/a><\/p>\n\n\n\n<p><a href=\"#_Toc68003607\">4. Jak dzia\u0142a okre\u015blanie stawek CPC?<\/a><\/p>\n\n\n\n<p><a href=\"#_Toc68003608\">5. Inne modele rozlicze\u0144 w Google Ads<\/a><\/p>\n\n\n\n<p><a href=\"#_Toc68003609\">6. Dlaczego warto korzysta\u0107 z reklam Google Ads?<\/a><\/p>\n\n\n\n<p><strong>&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc68003604\"><\/a>Czym jest Google Ads?<\/h2>\n\n\n\n<p>Google Ads to system reklamowy Google, kt\u00f3ry pozwala wy\u015bwietla\u0107 reklamy w formie link\u00f3w sponsorowanych oraz reklam produkt\u00f3w lub produktowych a tak\u017ce na stronach znajduj\u0105cych si\u0119 lub wsp\u00f3\u0142pracuj\u0105cych z Google AdSense.<\/p>\n\n\n\n<p>Reklamy tekstowe opracowywane s\u0105 na podstawie s\u0142\u00f3w kluczowych, kt\u00f3re zosta\u0142y wybrane i zdefiniowane przez reklamodawc\u00f3w oraz odpowiedniej podstrony. Wy\u015bwietlaj\u0105 si\u0119 nad i pod organicznymi wynikami wyszukiwania i s\u0105 oznaczone napisem \u201eReklama\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"919\" height=\"603\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Google_Ads_reklama.png\" alt=\"Google_Ads_reklama\" class=\"wp-image-5084 colorbox-5082 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Google_Ads_reklama.png 919w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Google_Ads_reklama-200x131.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Google_Ads_reklama-457x300.png 457w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Google_Ads_reklama-768x504.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Google_Ads_reklama-696x457.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Google_Ads_reklama-741x486.png 741w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Google_Ads_reklama-640x420.png 640w\" data-sizes=\"(max-width: 919px) 100vw, 919px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 919px; --smush-placeholder-aspect-ratio: 919\/603;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Dzi\u0119ki Google Ads firmy, kt\u00f3re chc\u0105 si\u0119 promowa\u0107 w sieci, mog\u0105 tworzy\u0107 reklamy i og\u0142asza\u0107 si\u0119 na stronach internetowych, co pozwala im na dotarcie jedynie do os\u00f3b, kt\u00f3re mog\u0105 sta\u0107 si\u0119 ich potencjalnymi klientami.<\/strong> Za po\u015brednictwem systemu reklamowego mog\u0105 wybra\u0107 miejsce, w kt\u00f3rym reklamy b\u0119d\u0105 widoczne, bud\u017cet, kt\u00f3ry chc\u0105 na nie przeznaczy\u0107, zasi\u0119g oraz harmonogram ich wy\u015bwietlania a tak\u017ce oceni\u0107 rezultat i wp\u0142yw przeprowadzonej kampanii reklamowej na sprzeda\u017c swoich produkt\u00f3w.<\/p>\n\n\n\n<p>Aby rozpocz\u0105\u0107 tworzenie kampanii, wystarczy <a href=\"https:\/\/ads.google.com\/intl\/pl_pl\/getstarted\/?subid=pl-pl-ha-aw-bk-c-bau!o3~Cj0KCQiA4feBBhC9ARIsABp_nbUUT49ol5H5VNsIxc4ZpakuKrzwA8auH_WAMFXBDx_D3xwjNRE96dMaAjbvEALw_wcB~116227102953~aud-780873439152%3Akwd-94527731~11803387389~485142536618\" rel=\"nofollow\">wej\u015b\u0107 na t\u0105 stron\u0119.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc68003605\"><\/a>Typy kampanii<\/h2>\n\n\n\n<p>Google oferuje wiele mo\u017cliwo\u015bci promocji. Warto zainwestowa\u0107 w r\u00f3\u017cne rodzaje kampanii Google Ads w zale\u017cno\u015bci od bud\u017cetu oraz celu kampanii, kt\u00f3ry chcemy osi\u0105gn\u0105\u0107.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampanie tekstowe w sieci wyszukiwania \u2013 podstawowy typ reklamy. Wy\u015bwietla si\u0119 u\u017cytkownikom, kt\u00f3rzy poszukuj\u0105 okre\u015blonych produkt\u00f3w i us\u0142ug.<\/li>\n\n\n\n<li>Kampanie w sieci reklamowej \u2013 s\u0105 to graficzne banery lub reklamy wideo (rzadziej tekstowe) pojawiaj\u0105ce si\u0119 na stronach partnerskich zrzeszonych w sieci AdSense. Mo\u017cna je spotka\u0107 w serwisach informacyjnych, na blogach czy w aplikacjach mobilnych.<\/li>\n\n\n\n<li>Kampanie na YouTube \u2013 s\u0105 to kampanie wideo, kt\u00f3re wy\u015bwietlaj\u0105 si\u0119 g\u0142\u00f3wnie w ramach YouTube. Pojawiaj\u0105 si\u0119 one na pocz\u0105tku lub w trakcie materia\u0142\u00f3w wideo, mog\u0105 si\u0119 r\u00f3wnie\u017c pojawi\u0107 w wynikach wyszukiwania portalu i w rekomendowanych wideo w prawej kolumnie.<\/li>\n\n\n\n<li>Kampanie produktowe \u2013 przedstawiaj\u0105 reklam\u0119 produktu, sk\u0142adaj\u0105c\u0105 si\u0119 ze zdj\u0119cia, tytu\u0142u, ceny i nazwy sklepu, kt\u00f3ry go oferuje. Dzi\u0119ki temu u\u017cytkownicy zyskuj\u0105 wi\u0119cej informacji o produkcie, jeszcze zanim klikn\u0105 reklam\u0119.<\/li>\n\n\n\n<li>Kampanie remarketingowe \u2013 s\u0105 to reklamy umo\u017cliwiaj\u0105ce ponowne dotarcie do u\u017cytkownika, kt\u00f3ry ju\u017c odwiedzi\u0142 dany serwis. W celu uruchomienia tej kampanii konieczne jest umieszczenie odpowiedniego kodu na stronach, po kt\u00f3rych odwiedzeniu przez u\u017cytkownika chcemy do niego ponownie dotrze\u0107.<\/li>\n\n\n\n<li>Kampanie reklamowe Gmail \u2013 promowanie produkt\u00f3w i us\u0142ug w systemie pocztowym Gmail. Takie sponsorowane wiadomo\u015bci trafiaj\u0105 do g\u00f3rnej zak\u0142adki \u201eOferty\u201d.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc68003606\"><\/a>Licytowanie stawek w Google Ads<\/h2>\n\n\n\n<p>Warto wiedzie\u0107, \u017ce <strong>reklamy w Google to tzw. reklamy PPC (<em>pay per click<\/em>) \u2013 firma p\u0142aci bowiem tylko wtedy, kiedy u\u017cytkownik w nie kliknie. <\/strong>Decyduj\u0105c si\u0119 na uruchomienie kampanii, nie wystarczy jednak tylko ustawi\u0107 okre\u015blonych parametr\u00f3w i zap\u0142aci\u0107. Google Ads dzia\u0142a na zasadzie aukcji \u2013 konieczna jest licytacja stawek dla danych s\u0142\u00f3w kluczowych, na kt\u00f3re firma czy jej produkty b\u0119d\u0105 si\u0119 wy\u015bwietla\u0107 w wyszukiwarkach.<\/p>\n\n\n\n<p>Podstawowym wska\u017anikiem jest w tym wypadku CPC, czyli koszt jednego klikni\u0119cia reklamy, kt\u00f3ra wy\u015bwietla si\u0119 po wpisaniu danej frazy. Wysoko\u015b\u0107 zadeklarowanej stawki jest bardzo istotna, poniewa\u017c w\u0142a\u015bciwie wybrana umo\u017cliwia pojawienie si\u0119 reklamy na pierwszym miejscu po\u015br\u00f3d innych, konkurencyjnych reklam. Jednak na jej pozycj\u0119 wp\u0142ywa r\u00f3wnie\u017c tzw. warto\u015b\u0107 u\u017cywana, kt\u00f3ra okre\u015bla ranking reklamy. Zale\u017cy ona od:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jako\u015bci reklamy,<\/li>\n\n\n\n<li>jako\u015bci strony docelowej,<\/li>\n\n\n\n<li>kryteri\u00f3w wyszukiwania (lokalizacji u\u017cytkownika, czasu wyszukiwania),<\/li>\n\n\n\n<li>wp\u0142ywu rozszerze\u0144 i innych format\u00f3w reklam.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/wenet.pl\/oferta\/strony-www?utm_source=wenet.pl\/blog&amp;utm_medium=artykul&amp;utm_campaign=5sw\">Zbudujemy Ci stron\u0119, kt\u00f3ra sprzedaje. Sprawd\u017a jak >><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc68003607\"><\/a>Jak dzia\u0142a okre\u015blanie stawek CPC?<\/h2>\n\n\n\n<p>W przypadku kampanii o okre\u015blonych stawkach CPC, nale\u017cy ustawi\u0107 maksymaln\u0105 stawk\u0119 za klikni\u0119cie (czyli \u201emaks. CPC\u201d) \u2013 najwy\u017csz\u0105 kwot\u0119, jak\u0105 chcesz zap\u0142aci\u0107 za klikni\u0119cie reklamy.<\/p>\n\n\n\n<p>Przyk\u0142adowo \u2013 je\u015bli twoim zdaniem warto wyda\u0107 75 gr, aby u\u017cytkownik wszed\u0142 na stron\u0119, mo\u017cesz ustawi\u0107 0,75 z\u0142 jako maks. CPC. Gdy kto\u015b przeczyta reklam\u0119 i j\u0105 kliknie, zap\u0142acisz 0,75 z\u0142, a gdy nie kliknie \u2013 nie zap\u0142acisz nic.<\/p>\n\n\n\n<p>Za\u0142\u00f3\u017cmy, \u017ce stworzysz reklam\u0119 tekstow\u0105, dla kt\u00f3rej ustawisz maks. stawk\u0119 CPC na poziomie 0,75 PLN. Je\u015bli zobaczy j\u0105 500 os\u00f3b, z czego 23 zdecyduj\u0105 si\u0119 j\u0105 klikn\u0105\u0107, by uzyska\u0107 wi\u0119cej informacji, zap\u0142acisz tylko za te 23 klikni\u0119cia. Maksymalna stawka CPC to 0,75 PLN, wi\u0119c op\u0142ata za reklam\u0119 to nie wi\u0119cej ni\u017c 23 klikni\u0119cia x 0,75 PLN, czyli 17,25 PLN.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc68003608\"><\/a>Inne modele rozlicze\u0144 w Google Ads<\/h2>\n\n\n\n<p>Poza rozliczaniem reklam w modelu CPC, Google daje jeszcze inne mo\u017cliwo\u015bci. Mi\u0119dzy innymi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPA (<em>cost per action<\/em>) \u2013 koszt za wykonan\u0105 akcj\u0119, np. konwersj\u0119 czy dodanie do koszyka,<\/li>\n\n\n\n<li>CPM (<em>cost per mile<\/em>) \u2013 koszt tysi\u0105ca wy\u015bwietle\u0144, op\u0142ata naliczana jest w\u00f3wczas, gdy reklama by\u0142a widoczna co najmniej 1 sekund\u0119, w minimum 50%,<\/li>\n\n\n\n<li>CPV (<em>click per view<\/em>) \u2013 cena za obejrzenie filmu reklamowego, op\u0142ata pobierana jest, gdy u\u017cytkownik obejrzy co najmniej 30 sekund lub ca\u0142y film, je\u015bli jest kr\u00f3tszy,<\/li>\n\n\n\n<li>ROAS (<em>return on ad spend<\/em>) \u2013 zwrot z nak\u0142ad\u00f3w na reklam\u0119, stawki ustalane s\u0105 automatycznie przez Google Ads w czasie aukcji.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc68003609\"><\/a>Dlaczego warto korzysta\u0107 z reklam Google Ads?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mierzalne efekty \u2013 mo\u017cesz sprawdzi\u0107, kt\u00f3re s\u0142owa kluczowe konwertuj\u0105 najlepiej i przeznaczy\u0107 bud\u017cet tylko na te reklamy, kt\u00f3re s\u0105 skuteczne. Nieskuteczne reklamy mo\u017cesz w \u0142atwy i szybki spos\u00f3b poprawi\u0107 lub po prostu wy\u0142\u0105czy\u0107.<\/li>\n\n\n\n<li>Dotarcie do grupy docelowej \u2013 reklamy docieraj\u0105 tylko do os\u00f3b, kt\u00f3re s\u0105 zainteresowane danymi produktami lub us\u0142ug\u0105. To bardzo wa\u017cne \u2013 reklama wy\u015bwietlona we w\u0142a\u015bciwym momencie na komputerze lub telefonie mo\u017ce zmieni\u0107 ka\u017cdego u\u017cytkownika w warto\u015bciowego klienta.<\/li>\n\n\n\n<li>Reklama w najwi\u0119kszej wyszukiwarce i w serwisach bran\u017cowych \u2013 <strong>ponad 95% polskich internaut\u00f3w znajduje si\u0119 w zasi\u0119gu sieci reklamowej Google.<\/strong> Szukaj\u0105 oni produkt\u00f3w i us\u0142ug nie tylko w wyszukiwarce, ale r\u00f3wnie\u017c przegl\u0105daj\u0105 serwisy bran\u017cowe czy blogi. Uruchamiaj\u0105c reklam\u0119 Google Ads mo\u017cesz wi\u0119c wypromowa\u0107 si\u0119 r\u00f3wnie\u017c w tych witrynach.<\/li>\n\n\n\n<li>Dzia\u0142anie lokalne i globalne \u2013 reklam\u0119 mo\u017cesz targetowa\u0107 zar\u00f3wno do os\u00f3b, kt\u00f3re szukaj\u0105 oferty w twoim mie\u015bcie, jak i do u\u017cytkownik\u00f3w na drugim ko\u0144cu \u015bwiata.<\/li>\n\n\n\n<li>Niski koszt \u2013 koszty emisji reklam w Google Ads s\u0105 do\u015b\u0107 niskie w por\u00f3wnaniu do skali, na jak\u0105 s\u0105 promowane. Google Ads mo\u017ce te\u017c z powodzeniem dzia\u0142a\u0107 przy niemal dowolnym bud\u017cecie. Dodatkowo p\u0142acisz tylko za wyniki, np. gdy kto\u015b kliknie reklam\u0119 i odwiedzi stron\u0119 internetow\u0105 lub zadzwoni do Twojej firmy.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a>&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2464960\" rel=\"nofollow\">https:\/\/support.google.com\/google-ads\/answer\/2464960<\/a><\/p><div class=\"mrmlc69f2bb6c8e76f\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5082 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mrmlc69f2bb6c8e76f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mrmlc69f2bb6c8e76f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mrmlc69f2bb6c8e76f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mrmlc69f2bb6c8e76f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mrmlc69f2bb6c8e76f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"aolzw69f2bb6c8e6e7\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5082 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aolzw69f2bb6c8e6e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aolzw69f2bb6c8e6e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aolzw69f2bb6c8e6e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aolzw69f2bb6c8e6e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aolzw69f2bb6c8e6e7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wbpnt69f2bb6c8e668\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5082 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wbpnt69f2bb6c8e668 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wbpnt69f2bb6c8e668 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wbpnt69f2bb6c8e668 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wbpnt69f2bb6c8e668 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wbpnt69f2bb6c8e668 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qmtfn69f2bb6c8e5e4\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5082 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qmtfn69f2bb6c8e5e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qmtfn69f2bb6c8e5e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qmtfn69f2bb6c8e5e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qmtfn69f2bb6c8e5e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qmtfn69f2bb6c8e5e4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pbwut69f2bb6c8e562\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5082 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pbwut69f2bb6c8e562 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pbwut69f2bb6c8e562 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pbwut69f2bb6c8e562 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pbwut69f2bb6c8e562 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pbwut69f2bb6c8e562 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oshen69f2bb6c8e4d8\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5082 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oshen69f2bb6c8e4d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oshen69f2bb6c8e4d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oshen69f2bb6c8e4d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oshen69f2bb6c8e4d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oshen69f2bb6c8e4d8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"npivg69f2bb6c8e451\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5082 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.npivg69f2bb6c8e451 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.npivg69f2bb6c8e451 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.npivg69f2bb6c8e451 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.npivg69f2bb6c8e451 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.npivg69f2bb6c8e451 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iargg69f2bb6c8e3dd\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-5082 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lbywp69f2bb6c8e227 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lbywp69f2bb6c8e227 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lbywp69f2bb6c8e227 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lbywp69f2bb6c8e227 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lbywp69f2bb6c8e227 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5082&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Google Ads \u2013 co warto wiedzie\u0107 o tych kampaniach?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kampania Google Ads to jeden z najszybszych sposob\u00f3w na pozyskanie klient\u00f3w \u2013 szczeg\u00f3lnie dla firm, kt\u00f3re dopiero rozpoczynaj\u0105 swoj\u0105 dzia\u0142alno\u015b\u0107. Uruchomienie kampanii jest proste i dost\u0119pne nawet, je\u015bli dysponujemy niewielkimi \u015brodkami przeznaczonymi na dzia\u0142ania promocyjne. Jak reklamowa\u0107 si\u0119 w systemie reklamowym Google? Co warto o nim wiedzie\u0107? Koniecznie przeczytajcie artyku\u0142 do ko\u0144ca. Spis tre\u015bci 1. [&hellip;]<\/p>\n","protected":false},"author":101032,"featured_media":5083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[242,145,350,54,202,200,113,59],"class_list":["post-5082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-marketing-w-wyszukiwarce","tag-ads-manager","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-google-ad-manager","tag-google-ads","tag-reklama-w-google","tag-wyszukiwarka-google-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads \u2013 co warto wiedzie\u0107 o tych kampaniach? - WeNet<\/title>\n<meta name=\"description\" content=\"Kampania AdWords to jeden z najszybszych sposob\u00f3w na pozyskanie klient\u00f3w \u2013 szczeg\u00f3lnie dla firm, kt\u00f3re dopiero rozpoczynaj\u0105 swoj\u0105 dzia\u0142alno\u015b\u0107. Jak reklamowa\u0107 si\u0119 w systemie reklamowym Google? Co warto o nim wiedzie\u0107? Koniecznie przeczytajcie ten artyku\u0142.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/google-ads-warto-wiedziec-o-tych-kampaniach\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads \u2013 co warto wiedzie\u0107 o tych kampaniach?\" \/>\n<meta property=\"og:description\" content=\"Jak reklamowa\u0107 si\u0119 w systemie reklamowym Google? Co warto o nim wiedzie\u0107? Koniecznie przeczytajcie ten artyku\u0142.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/google-ads-warto-wiedziec-o-tych-kampaniach\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-29T11:55:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T11:39:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Kampanie_Google_Ads.png\" \/>\n<meta name=\"author\" content=\"Aleksandra Stasiak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Ads \u2013 co warto wiedzie\u0107 o tych kampaniach?\" \/>\n<meta name=\"twitter:description\" content=\"Jak reklamowa\u0107 si\u0119 w systemie reklamowym Google? Co warto o nim wiedzie\u0107? Koniecznie przeczytajcie ten artyku\u0142.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/03\/Kampanie_Google_Ads.png\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleksandra Stasiak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads \u2013 co warto wiedzie\u0107 o tych kampaniach? - WeNet","description":"Kampania AdWords to jeden z najszybszych sposob\u00f3w na pozyskanie klient\u00f3w \u2013 szczeg\u00f3lnie dla firm, kt\u00f3re dopiero rozpoczynaj\u0105 swoj\u0105 dzia\u0142alno\u015b\u0107. Jak reklamowa\u0107 si\u0119 w systemie reklamowym Google? Co warto o nim wiedzie\u0107? 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