{"id":5092,"date":"2023-07-27T16:19:50","date_gmt":"2023-07-27T14:19:50","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=5092"},"modified":"2023-08-30T16:17:47","modified_gmt":"2023-08-30T14:17:47","slug":"stworzyc-skuteczny-temat-maila-przydatne-wskazowki","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/","title":{"rendered":"Jak stworzy\u0107 skuteczny temat maila? Przydatne wskaz\u00f3wki"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/temat-maila-min.jpg\" alt=\"temat maila\" class=\"wp-image-8703 colorbox-5092 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/temat-maila-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/temat-maila-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/temat-maila-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/temat-maila-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/temat-maila-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/temat-maila-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/temat-maila-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Skuteczne tematy wiadomo\u015bci to jeden z najwa\u017cniejszych czynnik\u00f3w, kt\u00f3ry wp\u0142ywa na wska\u017anik Open Rate kampanii mailingowych. Przygotowuj\u0105c konkretny tytu\u0142 maila, trzeba bra\u0107 pod uwag\u0119 takie kwestie jak d\u0142ugo\u015b\u0107, forma czy tre\u015b\u0107. Wiele zale\u017cy tak\u017ce od rodzaju grupy odbiorc\u00f3w, rodzaju oferty i bran\u017cy. Jak wi\u0119c przygotowa\u0107 dobry tytu\u0142 mailingu i newslettera, kt\u00f3ry nie tylko przyci\u0105gnie uwag\u0119 i zaciekawi adresata, ale te\u017c sprawi, \u017ce wiadomo\u015b\u0107 zostanie otwarta? Sprawd\u017a nasze wskaz\u00f3wki.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Krotko_i_na_temat_%E2%80%93_dlaczego_tytul_maila_jest_tak_wazny\" >Kr\u00f3tko i na temat \u2013 dlaczego tytu\u0142 maila jest tak wa\u017cny?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Jaka_dlugosc_powinien_miec_dobry_temat_maila\" >Jak\u0105 d\u0142ugo\u015b\u0107 powinien mie\u0107 dobry temat maila?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Jak_stworzyc_skuteczny_temat_mailingu\" >Jak stworzy\u0107 skuteczny temat mailingu?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Stosuj_personalizacje\" >Stosuj personalizacj\u0119<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Wzbudz_w_odbiorcy_ciekawosc\" >Wzbud\u017a w odbiorcy ciekawo\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Pokaz_konkretne_korzysci\" >Poka\u017c konkretne korzy\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Promocje_i_oferty_specjalne\" >Promocje i oferty specjalne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Zachec_do_szybkiego_dzialania\" >Zach\u0119\u0107 do szybkiego dzia\u0142ania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Zaproponuj_rozwiazanie_problemu\" >Zaproponuj rozwi\u0105zanie problemu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Nie_zapominaj_o_swoich_odbiorcach\" >Nie zapominaj o swoich odbiorcach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Czy_stosowac_emoji\" >Czy stosowa\u0107 emoji?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Testuj_rozne_pomysly\" >Testuj r\u00f3\u017cne pomys\u0142y<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#Jak_napisac_temat_maila_by_nie_wpasc_do_spamu\" >Jak napisa\u0107 temat maila, by nie wpa\u015b\u0107 do spamu?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krotko_i_na_temat_%E2%80%93_dlaczego_tytul_maila_jest_tak_wazny\"><\/span><strong>Kr\u00f3tko i na temat \u2013 dlaczego tytu\u0142 maila jest tak wa\u017cny?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby kampania mailingowa osi\u0105gn\u0119\u0142a zadowalaj\u0105ce wyniki, nie wystarczy \u015bwietnie przygotowany newsletter. Trzeba jeszcze sprawi\u0107, by odbiorca chcia\u0142 w og\u00f3le otworzy\u0107 wiadomo\u015b\u0107 i si\u0119 z ni\u0105 zapozna\u0107. Tytu\u0142 wiadomo\u015bci ma wi\u0119c wzbudza\u0107 ciekawo\u015b\u0107 i sprawi\u0107, \u017ce wyr\u00f3\u017cnisz si\u0119 na tle konkurencji.<\/p>\n\n\n\n<p>Je\u015bli temat nie zainteresuje subskrybenta, wiadomo\u015b\u0107 zginie po\u015br\u00f3d innych lub wyl\u0105duje w koszu. Wskutek tego nawet dopracowany w najmniejszych szczeg\u00f3\u0142ach i przede wszystkim dobry tytu\u0142 mailingu nie przyniesie \u017cadnych efekt\u00f3w. Jest to marnowanie potencja\u0142u, jaki tkwi w <a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">e-mail marketingu<\/a>. Poni\u017cej znajdziesz kilka porad, co napisa\u0107 w temacie e-maila, aby przyci\u0105gn\u0105\u0107 uwag\u0119 i zach\u0119ci\u0107 do otwarcia wiadomo\u015bci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_dlugosc_powinien_miec_dobry_temat_maila\"><\/span><strong>Jak\u0105 d\u0142ugo\u015b\u0107 powinien mie\u0107 dobry temat maila?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Na pocz\u0105tku warto poruszy\u0107 jedn\u0105 z podstawowych kwestii, jak\u0105 jest d\u0142ugo\u015b\u0107 tematu maila. Ma by\u0107 d\u0142ugo, czy kr\u00f3tko i na temat? Ot\u00f3\u017c na og\u00f3\u0142 lepiej stworzy\u0107 kr\u00f3tki tytu\u0142, a zdecydowanie unika\u0107 d\u0142ugich, rozbudowanych zda\u0144.&nbsp;<\/p>\n\n\n\n<p>Optymalna d\u0142ugo\u015b\u0107 to od 6 do 10 s\u0142\u00f3w.&nbsp;<strong>Dobrze sprawdza si\u0119 r\u00f3wnie\u017c kr\u00f3tszy temat wiadomo\u015bci licz\u0105cy oko\u0142o 30-40 znak\u00f3w.<\/strong>&nbsp;Na zwi\u0119kszenie wska\u017anika otwieralno\u015bci najgorzej wp\u0142ywaj\u0105 tematy, kt\u00f3re maj\u0105 11 lub wi\u0119cej wyraz\u00f3w. Taki tytu\u0142 jest wed\u0142ug naszych bada\u0144 za d\u0142ugi, przez co tracisz szans\u0119 na przyci\u0105gni\u0119cie uwagi odbiorcy.<\/p>\n\n\n\n<p>Obawiasz si\u0119, \u017ce kr\u00f3tki temat nie przeka\u017ce wszystkich istotnych informacji? Mo\u017cesz umie\u015bci\u0107 je w tzw.&nbsp;preheaderze, kt\u00f3ry rozwinie Tw\u00f3j tytu\u0142 wiadomo\u015bci. Preaheader wy\u015bwietla si\u0119 zazwyczaj ja\u015bniejsz\u0105 czcionk\u0105 zaraz za lini\u0105 tematu i mo\u017ce by\u0107 jego przed\u0142u\u017ceniem.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_stworzyc_skuteczny_temat_mailingu\"><\/span><strong>Jak stworzy\u0107 skuteczny temat mailingu?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stosuj_personalizacje\"><\/span><strong>Stosuj personalizacj\u0119<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ju\u017c od kilku lat w <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6f8b9981-4531-4016-a58b-2d0f7e26328f\"><span class=\"hs-cta-node hs-cta-6f8b9981-4531-4016-a58b-2d0f7e26328f\" id=\"hs-cta-6f8b9981-4531-4016-a58b-2d0f7e26328f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6f8b9981-4531-4016-a58b-2d0f7e26328f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-6f8b9981-4531-4016-a58b-2d0f7e26328f\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6f8b9981-4531-4016-a58b-2d0f7e26328f.png\" alt=\"e-mail marketingu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6f8b9981-4531-4016-a58b-2d0f7e26328f', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> kr\u00f3luje trend, jakim jest personalizacja. W naszej ocenie oraz wed\u0142ug najnowszych bada\u0144 g\u0142\u00f3wnym powodem jej stosowania jest wzrost wska\u017anika Open Rate. A\u017c 82% badanych marketer\u00f3w twierdzi, \u017ce imi\u0119 odbiorcy w temacie wp\u0142ywa na wzrost otwieralno\u015bci maila. Dzi\u0119ki personalizacji mo\u017cesz zwi\u0119kszy\u0107 wsp\u00f3\u0142czynnik otwar\u0107 i CTR nawet o 35%<a href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#_ftn1\"><strong>[1]<\/strong><\/a>. Pami\u0119taj, \u017ce ka\u017cda przeczytana wiadomo\u015b\u0107 to wi\u0119ksza szansa na zapoznanie si\u0119 potencjalnych klient\u00f3w z Twoim przekazem.&nbsp;<\/p>\n\n\n\n<p>Dlaczego zainteresowanie temat wiadomo\u015bci, kt\u00f3re s\u0105 spersonalizowane, wzrasta? Ot\u00f3\u017c tego rodzaju mailing&nbsp; wydaje si\u0119 bardziej osobisty. Ty wykazujesz si\u0119 znajomo\u015bci\u0105 odbiorc\u00f3w, a subskrybenci maj\u0105 poczucie, \u017ce tre\u015b\u0107 jest przygotowana specjalnie dla niech, czuj\u0105 bli\u017csz\u0105 wi\u0119\u017a z nadawc\u0105 i s\u0105 w stanie mu bardziej zaufa\u0107.<\/p>\n\n\n\n<p><a name=\"_Toc68036137\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"627\" height=\"31\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/personalizowany-tytul-maila.png\" alt=\"\" class=\"wp-image-8238 colorbox-5092 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/personalizowany-tytul-maila.png 627w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/personalizowany-tytul-maila-200x10.png 200w\" data-sizes=\"(max-width: 627px) 100vw, 627px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 627px; --smush-placeholder-aspect-ratio: 627\/31;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Przyk\u0142ad spersonalizowanego tytu\u0142u <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c1c91d75-f0f2-4713-b99e-10810ebd618f\"><span class=\"hs-cta-node hs-cta-c1c91d75-f0f2-4713-b99e-10810ebd618f\" id=\"hs-cta-c1c91d75-f0f2-4713-b99e-10810ebd618f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c1c91d75-f0f2-4713-b99e-10810ebd618f\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-c1c91d75-f0f2-4713-b99e-10810ebd618f\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c1c91d75-f0f2-4713-b99e-10810ebd618f.png\" alt=\"newslettera WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c1c91d75-f0f2-4713-b99e-10810ebd618f', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wzbudz_w_odbiorcy_ciekawosc\"><\/span><strong>Wzbud\u017a w odbiorcy ciekawo\u015b\u0107<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Charakterystyczna dla skutecznego tematu maila jest odpowiednia konstrukcja, kt\u00f3ra wzbudza ciekawo\u015b\u0107 i zach\u0119ca do przeczytania wiadomo\u015bci. Odpowiedni tytu\u0142 musi by\u0107 wi\u0119c dla odbiorcy interesuj\u0105cy i intryguj\u0105cy. Mo\u017ce wyst\u0119powa\u0107&nbsp;<strong>w formie nurtuj\u0105cego pytania<\/strong>, na kt\u00f3re czytaj\u0105cy zechce pozna\u0107 odpowied\u017a. Warto te\u017c&nbsp;<strong>u\u017cywa\u0107 liczb<\/strong>, kt\u00f3re zawsze przyci\u0105gaj\u0105 uwag\u0119, a maile z wypunktowan\u0105 list\u0105 s\u0105 otwierane ch\u0119tniej.&nbsp;<\/p>\n\n\n\n<p>Wa\u017cne jest jednak to, by zawarto\u015b\u0107 maila sprzeda\u017cowego rzeczywi\u015bcie zawiera\u0142a to, co obiecuje tytu\u0142. Je\u015bli b\u0119dzie inaczej, subskrybent poczuje si\u0119 zawiedziony i oszukany. Oto chwytliwe tematy wiadomo\u015bci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nauka j\u0119zyka w 2 miesi\u0105ce? To mo\u017cliwe!<\/li>\n\n\n\n<li>5 dziwnych nawyk\u00f3w, kt\u00f3re pomagaj\u0105 osi\u0105ga\u0107 cele.<\/li>\n\n\n\n<li>7 powod\u00f3w, przez kt\u00f3re Twoja reklama na Facebooku nie sprzedaje.<\/li>\n\n\n\n<li>Mam dla Ciebie niespodziank\u0119\u2026 Otw\u00f3rz i sprawd\u017a!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pokaz_konkretne_korzysci\"><\/span><strong>Poka\u017c konkretne korzy\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nie wiesz, co napisa\u0107 w temacie e-maila? Skup si\u0119 na konkretnej korzy\u015bci dla swojego odbiorcy. W tym celu musisz spojrze\u0107 z jego perspektywy i wzi\u0105\u0107 pod uwag\u0119 podczas tworzenia wiadomo\u015bci jego potrzeby i oczekiwania. Zastan\u00f3w si\u0119,&nbsp;<strong>co zyska, je\u015bli otworzy Twojego maila<\/strong>&nbsp;i przedstaw wyra\u017ane zalety oraz korzy\u015bci.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chcesz, by Twoja firma zdoby\u0142a 2 x wi\u0119cej klient\u00f3w? Oto co musisz zrobi\u0107.<\/li>\n\n\n\n<li>Dzi\u0119ki tym prostym trikom zrobisz idealne zdj\u0119cia smartfonem.<\/li>\n\n\n\n<li>Jak skutecznie sprzedawa\u0107 na Instagramie? Sprawd\u017a!<\/li>\n\n\n\n<li>10 sposob\u00f3w na radzenie sobie ze stresem.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promocje_i_oferty_specjalne\"><\/span><strong>Promocje i oferty specjalne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli prowadzisz sw\u00f3j sklep internetowy, wa\u017cn\u0105 korzy\u015bci\u0105 dla Twoich klient\u00f3w s\u0105 zni\u017cki, promocje i r\u00f3\u017cnego rodzaju prezenty. Przy tworzeniu temat\u00f3w maili, kt\u00f3re dotycz\u0105 pakiet\u00f3w promocyjnych,&nbsp;<strong>stosuj zawsze konkretne liczby<\/strong>.<\/p>\n\n\n\n<p>\u201eAtrakcyjne rabaty\u201d i \u201ewyj\u0105tkowo niskie ceny\u201d to puste has\u0142a, kt\u00f3re nic nikomu nie m\u00f3wi\u0105, ale \u201epromocje do -75%\u201d ju\u017c tak.&nbsp; Liczby staraj si\u0119 umieszcza\u0107 na pocz\u0105tku, gdy\u017c odbiorca najcz\u0119\u015bciej zwraca uwag\u0119 tylko na pierwsze s\u0142owa w temacie. Pami\u0119taj te\u017c, \u017ce ostatecznie chodzi o to, by nie tylko wszed\u0142 i odczyta\u0142 wiadomo\u015b\u0107, ale te\u017c zakupi\u0142 produkt lub zam\u00f3wi\u0142 us\u0142ug\u0119.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>-50% na ca\u0142y asortyment. Skorzystaj ju\u017c dzi\u015b.<\/li>\n\n\n\n<li>3 pary but\u00f3w w cenie 2 tylko dzisiaj!<\/li>\n\n\n\n<li>2 za 1! Drugi produkt gratis!<\/li>\n\n\n\n<li>Im wi\u0119cej, tym taniej. Jak to mo\u017cliwe?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zachec_do_szybkiego_dzialania\"><\/span><strong>Zach\u0119\u0107 do szybkiego dzia\u0142ania<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To, co jest trudniejsze do zdobycia i niedost\u0119pne wydaje si\u0119 znacznie bardziej atrakcyjne. Warto wi\u0119c organizowa\u0107 promocje, kt\u00f3re s\u0105 ograniczone czasowo lub ilo\u015bciowo oraz opatrzy\u0107 mail odpowiednim tytu\u0142em z takimi w\u0142a\u015bnie informacjami. <strong>Zainteresowanie tematem wiadomo\u015bci wzro\u015bnie, je\u015bli podkre\u015blisz, \u017ce dana<\/strong>&nbsp;<strong>oferta jest limitowana<\/strong>, co zach\u0119ci klienta do skorzystania z niej i szybkiego dzia\u0142ania.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tylko dzi\u015b zakupy zrobisz 30% taniej!<\/li>\n\n\n\n<li>Pospiesz si\u0119! Tw\u00f3j kupon rabatowy w\u0142a\u015bnie wygasa\u2026<\/li>\n\n\n\n<li>Zosta\u0142y ju\u017c tylko 3 miejsca na warsztaty rozwojowe. Czekamy na Ciebie!<\/li>\n\n\n\n<li>Ups! Masz ju\u017c tylko jeden dzie\u0144, aby zapisa\u0107 si\u0119 na nasz kurs.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"605\" height=\"24\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_WeNet_Blog.png\" alt=\"\" class=\"wp-image-8239 colorbox-5092 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_WeNet_Blog.png 605w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_WeNet_Blog-200x8.png 200w\" data-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/24;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"605\" height=\"23\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_WeNet_Blog_skuteczny.png\" alt=\"\" class=\"wp-image-8240 colorbox-5092 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_WeNet_Blog_skuteczny.png 605w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_WeNet_Blog_skuteczny-200x8.png 200w\" data-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/23;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaproponuj_rozwiazanie_problemu\"><\/span><strong>Zaproponuj rozwi\u0105zanie problemu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Odpowiedni tytu\u0142 powinien wskazywa\u0107 problem, z jakim zmagaj\u0105 si\u0119 Twoi odbiorcy oraz podpowied\u017a, jak mog\u0105 sobie z nim poradzi\u0107. Ludzie szukaj\u0105 przecie\u017c w sieci gotowych porad i wskaz\u00f3wek dotycz\u0105cych r\u00f3\u017cnych zagadnie\u0144. Warto wi\u0119c u\u0142atwi\u0107 im zadanie i&nbsp;<strong>przedstawia\u0107 gotowe rozwi\u0105zania<\/strong>. Sp\u00f3jrz na kilka przyk\u0142ad\u00f3w temat\u00f3w maili:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 oryginalnych pomys\u0142\u00f3w na prezent dla Niej.<\/li>\n\n\n\n<li>Nie masz czasu na nauk\u0119 j\u0119zyka? Polecamy Ci t\u0119 metod\u0119.<\/li>\n\n\n\n<li>Masz problemy z cer\u0105? Sprawd\u017a, co zrobi\u0107.<\/li>\n\n\n\n<li>Chcesz w ko\u0144cu zacz\u0105\u0107 oszcz\u0119dza\u0107 pieni\u0105dze? Jest na to spos\u00f3b.<\/li>\n\n\n\n<li>Jak znale\u017a\u0107 prac\u0119 po studiach bez do\u015bwiadczenia?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nie_zapominaj_o_swoich_odbiorcach\"><\/span><strong>Nie zapominaj o swoich odbiorcach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chcesz ograniczy\u0107 spadek otwieralno\u015bci mailingu? Masz list\u0119 subskrybent\u00f3w, kt\u00f3rzy od pewnego czasu nie s\u0105 aktywni? Warto si\u0119 do nich odezwa\u0107. Prowadzisz sw\u00f3j sklep internetowy? Mo\u017cesz wykorzysta\u0107 remarketing i napisa\u0107 maila do os\u00f3b, kt\u00f3re porzuci\u0142y sw\u00f3j koszyk. Wa\u017cne, by przypomina\u0107 im o sobie i przygotowywa\u0107 dla nich specjalne niespodzianki. Oto tre\u015b\u0107 tematu wiadomo\u015bci, kt\u00f3re mog\u0105 by\u0107 dla Ciebie wzorem:<\/p>\n\n\n\n<p>Aniu, nie by\u0142o Ci\u0119 u nas od lipca 2020. Mamy dla Ciebie co\u015b specjalnego.<\/p>\n\n\n\n<p>Kasiu, t\u0119sknimy za Tob\u0105 \u2013 oto Tw\u00f3j rabat.<\/p>\n\n\n\n<p>W Twoim koszyku czekaj\u0105 produkty + niespodzianka od nas! Sprawd\u017a!<\/p>\n\n\n\n<p>Twoje zakupy czekaj\u0105, a ich cena w\u0142a\u015bnie spad\u0142a!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_stosowac_emoji\"><\/span><strong>Czy stosowa\u0107 emoji?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dodatkowymi elementami skutecznego tytu\u0142u maila, kt\u00f3re przyci\u0105gaj\u0105 uwag\u0119 czytelnika, s\u0105 znaki emoji. Po pierwsze, mo\u017cna ich u\u017cywa\u0107 tylko, je\u015bli wsp\u00f3\u0142graj\u0105 z tematyk\u0105 wiadomo\u015bci. Nie warto jednak z nimi przesadza\u0107 \u2013 jeden lub dwa emotikony w zupe\u0142no\u015bci wystarcz\u0105. Po drugie,&nbsp;<strong>sprawdz\u0105 si\u0119 tylko w bran\u017cy B2C<\/strong>. W przypadku dzia\u0142alno\u015bci w obszarze B2B nale\u017cy zrezygnowa\u0107 ze s\u0142oneczek, kwiatk\u00f3w czy innych symboli, gdy\u017c mog\u0105 one zosta\u0107 odczytane jako nieprofesjonalne.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"605\" height=\"24\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_apple_Blog_WeNet.png\" alt=\"\" class=\"wp-image-8241 colorbox-5092 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_apple_Blog_WeNet.png 605w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_apple_Blog_WeNet-200x8.png 200w\" data-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/24;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"605\" height=\"26\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_boksy_Blog_WeNet.png\" alt=\"\" class=\"wp-image-8242 colorbox-5092 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_boksy_Blog_WeNet.png 605w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/temat_maila_boksy_Blog_WeNet-200x9.png 200w\" data-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/26;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testuj_rozne_pomysly\"><\/span><strong>Testuj r\u00f3\u017cne pomys\u0142y<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pami\u0119taj, \u017ce przygotowuj\u0105c zar\u00f3wno temat, jak i tre\u015b\u0107 maila zawsze musisz dostosowa\u0107 j\u0119zyk do swoich odbiorc\u00f3w.&nbsp;<strong>Tylko znaj\u0105c dok\u0142adnie swoj\u0105 grup\u0119 docelow\u0105, jeste\u015b w stanie stworzy\u0107 spersonalizowany i trafny przekaz.<\/strong>&nbsp;Pomys\u0142\u00f3w jak wida\u0107, jest wiele, nie ma jednej recepty na uniwersalny i najlepszy temat. Musisz testowa\u0107, \u015bledzi\u0107 raporty po wys\u0142anych kampaniach, eksperymentowa\u0107 i sprawdza\u0107, kt\u00f3re rozwi\u0105zania najskuteczniej dzia\u0142aj\u0105 na Twoich odbiorc\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_napisac_temat_maila_by_nie_wpasc_do_spamu\"><\/span><strong>Jak napisa\u0107 temat maila, by nie wpa\u015b\u0107 do spamu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Na koniec warto wspomnie\u0107, \u017ce czasem nale\u017cy zmieni\u0107 temat maila, aby Twoja wiadomo\u015b\u0107 nie wpad\u0142a do spamu. Co musisz dok\u0142adnie zrobi\u0107? Przede wszystkim trzeba uwa\u017ca\u0107 na maile promocyjne oraz unika\u0107 sformu\u0142owa\u0144 typu \u201ekliknij tutaj\u201d, \u201ejedyna okazja w Twoim \u017cyciu\u201d. Zdarza si\u0119, \u017ce mail sprzeda\u017cowy wpada do spamu ze wzgl\u0119du na zbyt du\u017c\u0105 liczb\u0119 znak\u00f3w w tytule: %%, $$. Warto od czasu do czasu wysy\u0142a\u0107 do swoich odbiorc\u00f3w e-maile niezwi\u0105zane z konkretn\u0105 zni\u017ck\u0105.<\/p>\n\n\n\n<p>Dobry temat maila nie jest te\u017c pisany DU\u017bYMI LITERAMI. Nie warto te\u017c nadu\u017cywa\u0107 znak\u00f3w interpunkcyjnych: ???, !!!. Unikaj przy tym pogrubie\u0144, podkre\u015ble\u0144 oraz&nbsp;<a href=\"https:\/\/wenet.pl\/blog\/10-ladnych-czcionek-z-polskimi-znakami-na-twoja-strone\/\"><strong>czcionek<\/strong><\/a>&nbsp;w rzucaj\u0105cych si\u0119 w oczy kolorach np. w czerwonym.<\/p>\n\n\n\n<p>Chcesz wykorzysta\u0107 moc e-mailingu, ale nie masz na to czasu? Je\u015bli rozw\u00f3j Twojego biznesu jest najwa\u017cniejszy, to ju\u017c teraz nawi\u0105\u017c wsp\u00f3\u0142prac\u0119 z <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\"><span class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\" id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-img colorbox-5092 lazyload\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script><\/script><script> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>. Doradcy internetowi dostarcz\u0105 informacje o Twojej firmie oraz oferowanych produktach i us\u0142ugach do sprecyzowanej grupy odbiorc\u00f3w. Zaplanuj skuteczn\u0105 kampani\u0119 na sprawdzonej bazie ju\u017c teraz!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0179r\u00f3d\u0142a:<\/p>\n\n\n\n<p><a href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/#_ftnref1\">[1]<\/a>&nbsp;<a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\">https:\/\/snov.io\/blog\/email-marketing-statistics\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\">[2]<\/a> <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\">https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/<\/a>&nbsp;<\/p><div class=\"zimbj69f4ee9ee49f7\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zimbj69f4ee9ee49f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zimbj69f4ee9ee49f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zimbj69f4ee9ee49f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zimbj69f4ee9ee49f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zimbj69f4ee9ee49f7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sycft69f4ee9ee49a9\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sycft69f4ee9ee49a9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sycft69f4ee9ee49a9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sycft69f4ee9ee49a9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sycft69f4ee9ee49a9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sycft69f4ee9ee49a9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"irlzw69f4ee9ee495d\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.irlzw69f4ee9ee495d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.irlzw69f4ee9ee495d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.irlzw69f4ee9ee495d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.irlzw69f4ee9ee495d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.irlzw69f4ee9ee495d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tdnmd69f4ee9ee490f\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tdnmd69f4ee9ee490f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tdnmd69f4ee9ee490f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tdnmd69f4ee9ee490f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tdnmd69f4ee9ee490f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tdnmd69f4ee9ee490f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uayoi69f4ee9ee48bd\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uayoi69f4ee9ee48bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uayoi69f4ee9ee48bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uayoi69f4ee9ee48bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uayoi69f4ee9ee48bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uayoi69f4ee9ee48bd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"onnbm69f4ee9ee4856\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.onnbm69f4ee9ee4856 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.onnbm69f4ee9ee4856 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.onnbm69f4ee9ee4856 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.onnbm69f4ee9ee4856 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.onnbm69f4ee9ee4856 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hrtmt69f4ee9ee4809\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dxlqs69f4ee9ee47ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dxlqs69f4ee9ee47ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dxlqs69f4ee9ee47ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dxlqs69f4ee9ee47ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dxlqs69f4ee9ee47ba {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xhgln69f4ee9ee4764\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tnvqn69f4ee9ee4701 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tnvqn69f4ee9ee4701 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tnvqn69f4ee9ee4701 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tnvqn69f4ee9ee4701 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tnvqn69f4ee9ee4701 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hvfbb69f4ee9ee4691\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5092 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hvfbb69f4ee9ee4691 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hvfbb69f4ee9ee4691 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hvfbb69f4ee9ee4691 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hvfbb69f4ee9ee4691 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hvfbb69f4ee9ee4691 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5092&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak stworzy\u0107 skuteczny temat maila? Przydatne wskaz\u00f3wki&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Skuteczne tematy wiadomo\u015bci to jeden z najwa\u017cniejszych czynnik\u00f3w, kt\u00f3ry wp\u0142ywa na wska\u017anik Open Rate kampanii mailingowych. Przygotowuj\u0105c konkretny tytu\u0142 maila, trzeba bra\u0107 pod uwag\u0119 takie kwestie jak d\u0142ugo\u015b\u0107, forma czy tre\u015b\u0107. Wiele zale\u017cy tak\u017ce od rodzaju grupy odbiorc\u00f3w, rodzaju oferty i bran\u017cy. Jak wi\u0119c przygotowa\u0107 dobry tytu\u0142 mailingu i newslettera, kt\u00f3ry nie tylko przyci\u0105gnie uwag\u0119 [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":8236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[165],"tags":[145,281,350,54,143,265,451,184,285,150,240],"class_list":["post-5092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-blog","tag-call-to-action","tag-ciekawostka","tag-ciekawostki-2","tag-e-commerce","tag-e-mail-marketing","tag-kampania-mailingowa","tag-mailing","tag-personalizacja-reklam","tag-promocje","tag-reklama"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak stworzy\u0107 skuteczny temat maila? Przydatne wskaz\u00f3wki - WeNet<\/title>\n<meta name=\"description\" content=\"Temat maila wp\u0142ywa na wska\u017anik Open Rate kampanii mailingowych. Jak przygotowa\u0107 temat, kt\u00f3ry przyci\u0105gnie uwag\u0119 i sprawi, \u017ce wiadomo\u015b\u0107 zostanie otwarta? Oto nasze wskaz\u00f3wki\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/stworzyc-skuteczny-temat-maila-przydatne-wskazowki\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak stworzy\u0107 skuteczny temat maila? Przydatne wskaz\u00f3wki\" \/>\n<meta property=\"og:description\" content=\"Temat wiadomo\u015bci jest jednym z najwa\u017cniejszych czynnik\u00f3w, kt\u00f3ry wp\u0142ywa na wska\u017anik Open Rate kampanii mailingowych. 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