{"id":5139,"date":"2026-02-11T12:45:00","date_gmt":"2026-02-11T11:45:00","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=5139"},"modified":"2026-03-09T16:41:10","modified_gmt":"2026-03-09T15:41:10","slug":"czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/","title":{"rendered":"Czym jest UX? 7 cech strony przyjaznej dla u\u017cytkownika"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika.jpg\" alt=\"Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika\" class=\"wp-image-5140 colorbox-5139 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2222px; --smush-placeholder-aspect-ratio: 2222\/1348;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>UX, czyli User Experience, po polsku \u201edo\u015bwiadczenie u\u017cytkownika\u201d, jest to suma wra\u017ce\u0144, jakie odbiera on podczas korzystania z produktu. \u017beby u\u017cytkownik poczu\u0142 si\u0119 usatysfakcjonowany, niezb\u0119dne jest zadbanie o dobry UX. Jest to szczeg\u00f3lnie wa\u017cne w procesie tworzenia strony, kt\u00f3ra powinna by\u0107 przyjazna dla u\u017cytkownika \u2013 odpowiada\u0107 na jego potrzeby, by\u0107 wygodna i intuicyjna, dost\u0119pna na ka\u017cdym urz\u0105dzeniu i dzia\u0142a\u0107 bez zarzutu. Poznaj wszystkie cechy dobrze zaprojektowanej strony internetowej.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#Co_oznacza_strona_zgodna_z_UX_czyli_przyjazna_uzytkownikowi\" >Co oznacza strona zgodna z UX, czyli przyjazna u\u017cytkownikowi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#1_Czytelna_i_uporzadkowana\" >1. Czytelna i uporz\u0105dkowana<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#2_Intuicyjna_i_latwa_w_obsludze\" >2. Intuicyjna i \u0142atwa w obs\u0142udze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#3_Uzyteczna\" >3. U\u017cyteczna<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#4_Dostepna_na_kazdym_urzadzeniu\" >4. Dost\u0119pna na ka\u017cdym urz\u0105dzeniu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#5_Nowoczesna_i_atrakcyjna\" >5. Nowoczesna i atrakcyjna<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#6_Szybka_w_dzialaniu\" >6. Szybka w dzia\u0142aniu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#7_Wolna_od_bledow\" >7. Wolna od b\u0142\u0119d\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#Co_daje_dobry_UX\" >Co daje dobry UX?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_oznacza_strona_zgodna_z_UX_czyli_przyjazna_uzytkownikowi\"><\/span><strong>Co oznacza strona zgodna z UX, czyli przyjazna u\u017cytkownikowi? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strona zaprojektowana zgodnie z User Experience jest dla u\u017cytkownik\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>czytelna i uporz\u0105dkowana,<\/li>\n\n\n\n<li>intuicyjna i \u0142atwa w obs\u0142udze,<\/li>\n\n\n\n<li>u\u017cyteczna,<\/li>\n\n\n\n<li>dost\u0119pna na ka\u017cdym urz\u0105dzeniu,<\/li>\n\n\n\n<li>nowoczesna i atrakcyjna,<\/li>\n\n\n\n<li>szybka w dzia\u0142aniu,<\/li>\n\n\n\n<li>wolna od b\u0142\u0119d\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p>Ka\u017cda z wymienionych cech przenika si\u0119 i uzupe\u0142nia, nie dzia\u0142a w oderwaniu i jest w takim samym stopniu wa\u017cna. Gdy chocia\u017c <strong>jedna z nich nie zostanie spe\u0142niona<\/strong>, u\u017cytkownik mo\u017ce mie\u0107 problem z wygodnym korzystaniem ze strony \u2013 <strong>w konsekwencji szybko j\u0105 opu\u015bci, a Ty stracisz potencjonalnego klienta<\/strong>. Poni\u017cej postaramy si\u0119 w prosty spos\u00f3b opisa\u0107 ka\u017cd\u0105 z cech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Czytelna_i_uporzadkowana\"><\/span><strong>1. Czytelna i uporz\u0105dkowana<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strona internetowa musi by\u0107 ju\u017c na pierwszy rzut oka czytelna. Tylko jedno spojrzenie u\u017cytkownika powinno da\u0107 mu do zrozumienia, gdzie mo\u017ce klikn\u0105\u0107, w kt\u00f3rym miejscu znajduje si\u0119 wyszukiwarka i menu, kt\u00f3re fragmenty mo\u017cna rozwija\u0107 itd.<\/p>\n\n\n\n<p>Czytelny interfejs to klucz do sukcesu. Menu powinno by\u0107 od razu widoczne i intuicyjne, a <strong>komunikaty CTA (z angielskiego \u201eCall to Action\u201d, czyli wezwanie do dzia\u0142ania)<\/strong> zawarte w opisach i na przyciskach \u2013 zwi\u0119z\u0142e i proste lub przedstawione za pomoc\u0105 prostych symboli. Dzi\u0119ki temu zmniejszamy ryzyko pomy\u0142ki i prowadzimy u\u017cytkownika niemal \u201eza r\u0119k\u0119\u201d.<\/p>\n\n\n\n<p>Architektura informacji powinna by\u0107 uporz\u0105dkowana \u2013 tre\u015bci i linki powinny by\u0107 umieszczone w odpowiednich miejscach i posegregowane. W tym celu sprawdz\u0105 si\u0119 np.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>zak\u0142adki<\/strong>, np. w przypadku serwisu <a href=\"https:\/\/www.dlababelka.pl\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dlababelka.pl<\/a> zak\u0142adki do podstron z artyku\u0142ami, baz\u0105 firm i sekcj\u0105 \u201eDodaj firm\u0119\u201d zosta\u0142y umieszczone w widocznym miejscu, dzi\u0119ki czemu u\u017cytkownik w ka\u017cdej chwili mo\u017ce do nich przej\u015b\u0107, niezale\u017cnie od tego, gdzie si\u0119 znajduje.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1092\" height=\"306\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/zak\u0142adki.png\" alt=\"zak\u0142adki\" class=\"wp-image-5151 colorbox-5139 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/zak\u0142adki.png 1092w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/zak\u0142adki-200x56.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/zak\u0142adki-840x235.png 840w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/zak\u0142adki-768x215.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/zak\u0142adki-696x195.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/zak\u0142adki-1068x299.png 1068w\" data-sizes=\"(max-width: 1092px) 100vw, 1092px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1092px; --smush-placeholder-aspect-ratio: 1092\/306;\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>kategorie<\/strong>, np. kategorie artyku\u0142\u00f3w \u2013 u\u017cytkownik mo\u017ce wygodnie wybra\u0107 artyku\u0142 z interesuj\u0105cej go kategorii.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1092\" height=\"306\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kategorie.png\" alt=\"kategorie\" class=\"wp-image-5142 colorbox-5139 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kategorie.png 1092w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kategorie-200x56.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kategorie-840x235.png 840w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kategorie-768x215.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kategorie-696x195.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kategorie-1068x299.png 1068w\" data-sizes=\"(max-width: 1092px) 100vw, 1092px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1092px; --smush-placeholder-aspect-ratio: 1092\/306;\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>filtry<\/strong> \u2013 elementy te niezb\u0119dne s\u0105 w sklepach internetowych, np. w e-sklepie <a href=\"https:\/\/odniemowlakadostarszaka.pl\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">odniemowlakadostarszaka.pl<\/a> u\u017cytkownik mo\u017ce przefiltrowa\u0107 produkty wed\u0142ug kolor\u00f3w lub posortowa\u0107 wed\u0142ug nazw czy cen.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"999\" height=\"569\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/filtrowanie.png\" alt=\"\" class=\"wp-image-5143 colorbox-5139 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/filtrowanie.png 999w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/filtrowanie-200x114.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/filtrowanie-527x300.png 527w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/filtrowanie-768x437.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/filtrowanie-696x396.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/filtrowanie-737x420.png 737w\" data-sizes=\"(max-width: 999px) 100vw, 999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 999px; --smush-placeholder-aspect-ratio: 999\/569;\" \/><\/figure>\n<\/div>\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><span class=\"hs-cta-node hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" id=\"hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef.png\"  alt=\"Projektujemy, publikujemy i wspieramy strony WWW dla firm. Sprawd\u017a &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'add0837c-3a66-4750-9ac8-5fbcb521e1ef', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Intuicyjna_i_latwa_w_obsludze\"><\/span><strong>2. Intuicyjna i \u0142atwa w obs\u0142udze<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przyjazna strona powinna umo\u017cliwia\u0107 skuteczn\u0105 nawigacj\u0119. Punkt ten \u0142\u0105czy si\u0119 z poprzednim, poniewa\u017c dzi\u0119ki uporz\u0105dkowanej i czytelnej strukturze u\u017cytkownik wie, jak porusza\u0107 si\u0119 po stronie. Jest \u015bwiadomy, w kt\u00f3rym dok\u0142adnie miejscu si\u0119 znajduje (je\u015bli np. trafi\u0142 na podstron\u0119, a nie stron\u0119 g\u0142\u00f3wn\u0105) i co w danym momencie si\u0119 dzieje.<\/p>\n\n\n\n<p>Jak pom\u00f3c odnale\u017a\u0107 si\u0119 u\u017cytkownikowi?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wska\u017c, gdzie dok\u0142adnie si\u0119 znajduje \u2013 postaraj si\u0119 o w\u0142a\u015bciwie tytu\u0142y, nag\u0142\u00f3wki i opisy \u2013 w tym przypadku u\u017cytkownik serwisu <a href=\"https:\/\/www.multirachunkowe.pl\/\" rel=\"nofollow\">multirachunkowe.pl<\/a>&nbsp;wie, \u017ce znajduje si\u0119 na podstronie artyku\u0142\u00f3w z konkretnej kategorii.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/nag\u0142\u00f3wek.png\" alt=\"nag\u0142\u00f3wek\" class=\"wp-image-5149 colorbox-5139 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 930px; --smush-placeholder-aspect-ratio: 930\/650;\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Je\u015bli zdecyduje si\u0119 zapozna\u0107 z artyku\u0142em, pozw\u00f3l mu na powr\u00f3t za pomoc\u0105 tzw. <strong>breadcrumbs, czyli menu okruszkowego<\/strong>. Dzi\u0119ki temu b\u0119dzie m\u00f3g\u0142 przej\u015b\u0107 np. o kilka poziom\u00f3w wy\u017cej. Do sekcji z artyku\u0142ami mo\u017ce dotrze\u0107 r\u00f3wnie\u017c poprzez klikni\u0119cie w zak\u0142adk\u0119.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/breadcrums.png\" alt=\"breadcrums\" class=\"wp-image-5145 colorbox-5139 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/542;\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Pozw\u00f3l na podj\u0119cie dalszych krok\u00f3w przez u\u017cytkownika, np. poprzez umieszczenie sekcji: \u201ePodobne produkty\u201d, \u201ePolecane artyku\u0142y\u201d, dzi\u0119ki temu b\u0119dzie m\u00f3g\u0142 dowiedzie\u0107 si\u0119 wi\u0119cej i d\u0142u\u017cej pozostanie na stronie.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/polecane-artyku\u0142y.png\" alt=\"polecane artyku\u0142y\" class=\"wp-image-5150 colorbox-5139 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 950px; --smush-placeholder-aspect-ratio: 950\/552;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Uzyteczna\"><\/span><strong>3. U\u017cyteczna<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strona powinna by\u0107 u\u017cyteczna, czyli taka, kt\u00f3ra jest pomocna i spe\u0142nia oczekiwania odbiorc\u00f3w. Jest odpowiedzi\u0105 na pytania i rozwi\u0105zaniem problem\u00f3w.&nbsp; Chodzi tu zar\u00f3wno o zawarto\u015b\u0107 strony, jak i spos\u00f3b prezentacji. Informacje na stronie musz\u0105 odpowiada\u0107 intencji u\u017cytkownika, a przekaz musi by\u0107 jasny.<\/p>\n\n\n\n<p>Korzystaj z metod komunikacji, z kt\u00f3rymi u\u017cytkownik ma do czynienia na co dzie\u0144. Nie dopu\u015b\u0107, by musia\u0142 si\u0119 zastanawia\u0107, tylko <strong>pos\u0142uguj si\u0119 prostymi komendami typu: \u201esprawd\u017a\u201d, \u201ezobacz\u201d, \u201eprzeczytaj wi\u0119cej\u201d, \u201epobierz\u201d<\/strong>. W poni\u017cszym przyk\u0142adzie u\u017cytkownik dostaje jasny komunikat, co powinien zrobi\u0107, by otrzyma\u0107 <a href=\"https:\/\/firma.biznesfinder.pl\/ebooki\/jak-zalozyc-sklep-internetowy-twoj-pierwszy-krok-w-e-commerce?utm_source=wenet.pl\/blog&amp;utm_medium=artykul&amp;utm_campaign=sklep%20internetowy\">darmowy e-book<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"854\" height=\"515\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/cta.png\" alt=\"cta\" class=\"wp-image-5144 colorbox-5139 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/cta.png 854w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/cta-200x121.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/cta-497x300.png 497w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/cta-768x463.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/cta-696x420.png 696w\" data-sizes=\"(max-width: 854px) 100vw, 854px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 854px; --smush-placeholder-aspect-ratio: 854\/515;\" \/><\/figure>\n<\/div>\n\n\n<p>Skomplikowane procesy, g\u0105szcz zak\u0142adek, zawi\u0142e opisy, niejasne komunikaty \u2013 to wszystko jest niedopuszczalne. U\u017cytkownik powinien szybko otrzyma\u0107 to, czego oczekuje. Dotyczy o zar\u00f3wno procesu zakupowego, szukania informacji o kontakcie czy wype\u0142niania formularza rejestracji. Ka\u017cda sekunda jest na wag\u0119 z\u0142ota, by zatrzyma\u0107 u\u017cytkownika na stronie.<\/p>\n\n\n\n<p>Dobr\u0105 praktyk\u0105 jest np. <strong>umo\u017cliwienie u\u017cytkownikowi logowania czy rejestracji poprzez profil na Facebooku lub konto Google<\/strong>, tak jak stronie <a href=\"https:\/\/www.pkt.pl\/\">pkt.pl<\/a>. Dzi\u0119ki temu nie musi on traci\u0107 czasu na wpisywanie danych, bo wszystko dzieje si\u0119 automatycznie.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1237\" height=\"646\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/logowanie.png\" alt=\"logowanie\" class=\"wp-image-5148 colorbox-5139 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/logowanie.png 1237w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/logowanie-200x104.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/logowanie-574x300.png 574w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/logowanie-768x401.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/logowanie-1200x627.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/logowanie-696x363.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/logowanie-1068x558.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/logowanie-804x420.png 804w\" data-sizes=\"(max-width: 1237px) 100vw, 1237px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1237px; --smush-placeholder-aspect-ratio: 1237\/646;\" \/><\/figure>\n<\/div>\n\n\n<p>Je\u015bli masz stron\u0119 firmow\u0105 i dbasz o czas i komfort klient\u00f3w, zadbaj, by zawsze mieli dost\u0119p do informacji o kontakcie. W poni\u017cszym przyk\u0142adzie <strong>u\u017cytkownik zawsze ma mo\u017cliwo\u015b\u0107 kontaktu z firm\u0105<\/strong>, niezale\u017cnie, czy znajduje si\u0119 na stronie g\u0142\u00f3wnej, przegl\u0105da zak\u0142adk\u0119 z ofert\u0105 lub zapoznaje si\u0119 z informacjami o firmie \u2013 <a href=\"https:\/\/taniekominy.pl\/\" rel=\"nofollow\">taniekominy.pl<\/a>, projekt i realizacja <a href=\"https:\/\/premiumeshop.pl\/?utm_source=wenet.pl\/blog&amp;utm_medium=artykul&amp;utm_campaign=ux\">Premium eShop<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"770\" height=\"300\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kontakt-770x300.png\" alt=\"kontakt\" class=\"wp-image-5147 colorbox-5139 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kontakt-770x300.png 770w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kontakt-200x78.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kontakt-768x299.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kontakt-1200x468.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kontakt-696x271.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kontakt-1068x416.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kontakt-1078x420.png 1078w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kontakt.png 1278w\" data-sizes=\"(max-width: 770px) 100vw, 770px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/300;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Dostepna_na_kazdym_urzadzeniu\"><\/span><strong>4. Dost\u0119pna na ka\u017cdym urz\u0105dzeniu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli chcesz zadba\u0107 o pozytywne do\u015bwiadczenie ka\u017cdego u\u017cytkownika, koniecznie pami\u0119taj o osobach korzystaj\u0105cych z urz\u0105dze\u0144 mobilnych. Wystarczy rzut oka na dane z ostatnich miesi\u0119cy, by przekona\u0107 si\u0119, dlaczego tak wa\u017cna jest responsywno\u015b\u0107. Co to oznacza? <strong>Strona responsywna to taka strona, kt\u00f3ra jest przystosowana do ka\u017cdej szeroko\u015bci ekranu<\/strong> i dobrze wygl\u0105da zar\u00f3wno na urz\u0105dzeniach mobilnych, jak i stacjonarnych.<\/p>\n\n\n\n<p>W 2025 roku liczba internaut\u00f3w wynios\u0142a 29,8 mln<a name=\"_ftnref1\" href=\"#_ftn1\">[1]<\/a>. Jak wynika z raportu\u00a0\u201ePolski internet w IV kwartale 2025 r.\u201d\u00a0opracowanego przez Polskie Badania Internetu (PBI) na podstawie badania Mediapanel (realizowanego przez PBI wsp\u00f3lnie z firm\u0105 Gemius), telefony kom\u00f3rkowe odpowiada\u0142y za 76%, a aplikacje mobilne \u2013 za 70% czasu online polskich internaut\u00f3w w wieku 7-75 lat <a name=\"_ftnref2\" href=\"#_ftn2\">[2]<\/a>. Dlatego zadbaj o potrzeby wszystkich u\u017cytkownik\u00f3w \u2013 zapewnij im wygodny dost\u0119p bez wzgl\u0119du na urz\u0105dzenie. Chcesz, by Twoja strona by\u0142a responsywna i przyci\u0105ga\u0142a klient\u00f3w?<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d1271ac5-4a98-4128-b2cb-3f6efe5159bf\"><span class=\"hs-cta-node hs-cta-d1271ac5-4a98-4128-b2cb-3f6efe5159bf\" id=\"hs-cta-d1271ac5-4a98-4128-b2cb-3f6efe5159bf\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d1271ac5-4a98-4128-b2cb-3f6efe5159bf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-d1271ac5-4a98-4128-b2cb-3f6efe5159bf\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d1271ac5-4a98-4128-b2cb-3f6efe5159bf.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd1271ac5-4a98-4128-b2cb-3f6efe5159bf', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Nowoczesna_i_atrakcyjna\"><\/span><strong>5. Nowoczesna i atrakcyjna<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span id=\"hs-cta-wrapper-6f4f99de-985c-4d19-ab5a-8125789be2b3\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6f4f99de-985c-4d19-ab5a-8125789be2b3\" class=\"hs-cta-node hs-cta-6f4f99de-985c-4d19-ab5a-8125789be2b3\"><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6f4f99de-985c-4d19-ab5a-8125789be2b3\" target=\"_blank\" rel=\"noopener\"><\/a><\/span><\/span>U\u017cytkownicy ch\u0119tniej przegl\u0105daj\u0105 strony, kt\u00f3re nie tylko s\u0105 intuicyjne, ale te\u017c po prostu dobrze wygl\u0105daj\u0105. W tym celu warto \u015bledzi\u0107 trendy. Ostatnio modny sta\u0142 si\u0119 dark mode, czyli ciemny interfejs. Prezentuje si\u0119 profesjonalnie i wyr\u00f3\u017cnia elegancj\u0105, ponadto nie m\u0119czy wzroku. Z drugiej strony na popularno\u015bci zyskuje harmonia \u2013 barwy z jednej palety, a tak\u017ce gradient, czyli przenikanie si\u0119 kolor\u00f3w.<\/p>\n\n\n\n<p>Poni\u017cej przyk\u0142ad strony utrzymanej w stonowanej kolorystyce \u2013 <a href=\"https:\/\/bybaby.pl\/\" rel=\"nofollow\">bybaby.pl<\/a>, projekt i realizacja <a href=\"https:\/\/premiumeshop.pl\/?utm_source=wenet.pl\/blog&amp;utm_medium=artykul&amp;utm_campaign=sklep%20internetowy\">Premium eShop<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/kolory.png\" alt=\"kolory\" class=\"wp-image-5141 colorbox-5139 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1121px; --smush-placeholder-aspect-ratio: 1121\/661;\" \/><\/figure>\n<\/div>\n\n\n<p>Trendy trendami, ale jedna kwestia pozostaje niezmienna od kilku sezon\u00f3w. Tak naprawd\u0119 licz\u0105 si\u0119 estetyka i wci\u0105\u017c aktualne pozostaje stwierdzenie: im mniej, tym lepiej. Projektanci kieruj\u0105 si\u0119 w stron\u0119 minimalizmu. <strong>Strona powinna by\u0107 atrakcyjna, ale nie mo\u017ce by\u0107 prze\u0142adowana<\/strong>. Dzi\u0119ki temu \u0142atwiej wprowadzi\u0107 porz\u0105dek, zaznaczy\u0107 kluczowe elementy, tym samym u\u0142atwi\u0107 nawigacj\u0119 po stronie i trafi\u0107 z przekazem do u\u017cytkownika.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Szybka_w_dzialaniu\"><\/span><strong>6. Szybka w dzia\u0142aniu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pozytywne do\u015bwiadczenie mo\u017ce zaburzy\u0107 zbyt d\u0142ugo \u0142aduj\u0105ca si\u0119 strona. Wed\u0142ug bada\u0144, <strong>a\u017c 40% internaut\u00f3w opuszcza stron\u0119, kt\u00f3ra \u0142aduje si\u0119 d\u0142u\u017cej ni\u017c 3 sekundy<\/strong><a href=\"#_ftn1\" name=\"_ftnref1\"><sup>[3]<\/sup><\/a>. U\u017cytkownicy nie lubi\u0105 czeka\u0107, wi\u0119c koniecznie zadbaj o pr\u0119dko\u015b\u0107 \u0142adowania. W przeciwnym razie odp\u0142yn\u0105 oni do konkurencji. Nawet estetyczna i przejrzysta strona nie b\u0119dzie kluczem do sukcesu, je\u015bli nie b\u0119dzie dzia\u0142a\u0107 sprawnie. Chcesz sprawdzi\u0107 pr\u0119dko\u015b\u0107 \u0142adowania Twojej strony?<\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\"><img decoding=\"async\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" class=\"hs-cta-img colorbox-5139 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\" alt=\"Sprawd\u017a, jak Google ocenia Twoj\u0105 stron\u0119 &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Wolna_od_bledow\"><\/span><strong>7. Wolna od b\u0142\u0119d\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Koniecznie sprawd\u017a, czy na Twojej stronie nie pojawiaj\u0105 si\u0119 b\u0142\u0119dy. Zweryfikuj, czy wszystkie linki dzia\u0142aj\u0105 poprawnie, tre\u015bci s\u0105 aktualne, a nawigacja nie stwarza problem\u00f3w. Je\u015bli zdarzy si\u0119, \u017ce u\u017cytkownik natrafi na b\u0142\u0105d, koniecznie wyja\u015bnij prostym j\u0119zykiem, co si\u0119 sta\u0142o i wska\u017c, co mo\u017ce dalej zrobi\u0107, tak jak np. na stronie <a href=\"https:\/\/panoramafirm.pl\/\">pf.pl<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"624\" height=\"408\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/b\u0142\u0105d.png\" alt=\"b\u0142\u0105d\" class=\"wp-image-5146 colorbox-5139 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/b\u0142\u0105d.png 624w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/b\u0142\u0105d-200x131.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/b\u0142\u0105d-459x300.png 459w\" data-sizes=\"(max-width: 624px) 100vw, 624px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/408;\" \/><\/figure>\n<\/div>\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-img colorbox-5139 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\" alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_daje_dobry_UX\"><\/span><strong>Co daje dobry UX?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gdy zadbasz o dobre wra\u017cenia u\u017cytkownika na swojej stronie internetowej, to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>spe\u0142niasz jego oczekiwania \u2013 a tym samym zyskujesz szans\u0119, \u017ce <strong>pozostanie na Twojej stronie d\u0142u\u017cej<\/strong>,<\/li>\n\n\n\n<li>wzmacniasz wsp\u00f3\u0142czynnik konwersji, czyli sprawiasz, \u017ce wi\u0119cej u\u017cytkownik\u00f3w wykona po\u017c\u0105dane akcje <strong>\u2013 zapozna si\u0119 z Twoj\u0105 ofert\u0105, sprawdzi dane kontaktowe, dokona zakupu czy zapisze na newsletter<\/strong>,<\/li>\n\n\n\n<li>zach\u0119casz do powrotu na stron\u0119 w przysz\u0142o\u015bci \u2013 <strong>zadowoleni u\u017cytkownicy ch\u0119tniej wracaj\u0105<\/strong>, gdy do\u015bwiadczyli pozytywnych wra\u017ce\u0144.<\/li>\n<\/ul>\n\n\n\n<p>Koniecznie zadbaj wi\u0119c o dobry UX na swojej stronie WWW.<\/p>\n\n\n\n<p>\u0179r\u00f3d\u0142a:<\/p>\n\n\n\n<p><a name=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> <a href=\"https:\/\/media-panel.pl\/pl\/aktualnosci\/wyniki-badania-mediapanel-za-grudzien-2025-internet\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wyniki badania Mediapanel za grudzie\u0144 2025 &#8211; internet<\/a><\/p>\n\n\n\n<p><a name=\"_ftn2\" href=\"#_ftnref2\">[2]<\/a> <a href=\"https:\/\/pbi.org.pl\/wp-content\/uploads\/2026\/01\/PBI_RAPORT_Polski-internet-Q4-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Polski internet w IV kwartale 2025 r.<\/a><\/p>\n\n\n\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[3]<\/a>&nbsp;<a style=\"text-decoration-line: underline;\" href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\">https:\/\/neilpatel.com\/blog\/loading-time\/<\/a><\/p>\n\n\n\n<p><\/p><div class=\"kcurf69f2c7556a761\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kcurf69f2c7556a761 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kcurf69f2c7556a761 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kcurf69f2c7556a761 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kcurf69f2c7556a761 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kcurf69f2c7556a761 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mzmdz69f2c7556a6da\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mzmdz69f2c7556a6da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mzmdz69f2c7556a6da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mzmdz69f2c7556a6da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mzmdz69f2c7556a6da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mzmdz69f2c7556a6da {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bslpw69f2c7556a653\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bslpw69f2c7556a653 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bslpw69f2c7556a653 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bslpw69f2c7556a653 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bslpw69f2c7556a653 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bslpw69f2c7556a653 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hqsdf69f2c7556a5cf\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hqsdf69f2c7556a5cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hqsdf69f2c7556a5cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hqsdf69f2c7556a5cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hqsdf69f2c7556a5cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hqsdf69f2c7556a5cf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ygdjf69f2c7556a545\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ygdjf69f2c7556a545 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ygdjf69f2c7556a545 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ygdjf69f2c7556a545 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ygdjf69f2c7556a545 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ygdjf69f2c7556a545 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zetfu69f2c7556a4b1\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zetfu69f2c7556a4b1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zetfu69f2c7556a4b1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zetfu69f2c7556a4b1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zetfu69f2c7556a4b1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zetfu69f2c7556a4b1 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gymsr69f2c7556a429\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gymsr69f2c7556a429 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gymsr69f2c7556a429 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gymsr69f2c7556a429 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gymsr69f2c7556a429 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gymsr69f2c7556a429 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"msjzn69f2c7556a37d\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.msjzn69f2c7556a37d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.msjzn69f2c7556a37d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.msjzn69f2c7556a37d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.msjzn69f2c7556a37d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.msjzn69f2c7556a37d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"addsp69f2c75569c00\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.addsp69f2c75569c00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.addsp69f2c75569c00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.addsp69f2c75569c00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.addsp69f2c75569c00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.addsp69f2c75569c00 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"milwh69f2c75569b6d\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.milwh69f2c75569b6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.milwh69f2c75569b6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.milwh69f2c75569b6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.milwh69f2c75569b6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.milwh69f2c75569b6d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ztyqj69f2c75569ab6\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5139 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ztyqj69f2c75569ab6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ztyqj69f2c75569ab6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ztyqj69f2c75569ab6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ztyqj69f2c75569ab6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ztyqj69f2c75569ab6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5139&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;1&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;1\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Czym jest UX? 7 cech strony przyjaznej dla u\u017cytkownika&quot;,&quot;width&quot;:&quot;24.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 24.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            1\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>UX, czyli User Experience, po polsku \u201edo\u015bwiadczenie u\u017cytkownika\u201d, jest to suma wra\u017ce\u0144, jakie odbiera on podczas korzystania z produktu. \u017beby u\u017cytkownik poczu\u0142 si\u0119 usatysfakcjonowany, niezb\u0119dne jest zadbanie o dobry UX. Jest to szczeg\u00f3lnie wa\u017cne w procesie tworzenia strony, kt\u00f3ra powinna by\u0107 przyjazna dla u\u017cytkownika \u2013 odpowiada\u0107 na jego potrzeby, by\u0107 wygodna i intuicyjna, dost\u0119pna na [&hellip;]<\/p>\n","protected":false},"author":101031,"featured_media":5140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[145,477,350,416,205,381],"class_list":["post-5139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www","tag-blog","tag-ciek","tag-ciekawostka","tag-user-experience","tag-userfriendly","tag-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co to jest User Experience? Czym wyr\u00f3\u017cnia si\u0119 strona zgodna z UX? - WeNet<\/title>\n<meta name=\"description\" content=\"Nie wiesz, czym jest UX? Poznaj definicj\u0119 User Experience. Odkryj 7 cech strony przyjaznej dla u\u017cytkownika. Sprawd\u017a, jak powinna wygl\u0105da\u0107 Twoja strona WWW!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co to jest User Experience? Czym wyr\u00f3\u017cnia si\u0119 strona zgodna z UX?\" \/>\n<meta property=\"og:description\" content=\"Nie wiesz, czym jest UX? Poznaj definicj\u0119 User Experience. Odkryj 7 cech strony przyjaznej dla u\u017cytkownika. Sprawd\u017a, jak powinna wygl\u0105da\u0107 Twoja strona WWW!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T11:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T15:41:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika.jpg\" \/>\n<meta name=\"author\" content=\"Marta Jaworska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Co to jest User Experience? Czym wyr\u00f3\u017cnia si\u0119 strona zgodna z UX?\" \/>\n<meta name=\"twitter:description\" content=\"Nie wiesz, czym jest UX? Poznaj definicj\u0119 User Experience. Odkryj 7 cech strony przyjaznej dla u\u017cytkownika. Sprawd\u017a, jak powinna wygl\u0105da\u0107 Twoja strona WWW!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Jaworska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Co to jest User Experience? Czym wyr\u00f3\u017cnia si\u0119 strona zgodna z UX? - WeNet","description":"Nie wiesz, czym jest UX? Poznaj definicj\u0119 User Experience. Odkryj 7 cech strony przyjaznej dla u\u017cytkownika. Sprawd\u017a, jak powinna wygl\u0105da\u0107 Twoja strona WWW!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/","og_locale":"pl_PL","og_type":"article","og_title":"Co to jest User Experience? Czym wyr\u00f3\u017cnia si\u0119 strona zgodna z UX?","og_description":"Nie wiesz, czym jest UX? Poznaj definicj\u0119 User Experience. Odkryj 7 cech strony przyjaznej dla u\u017cytkownika. Sprawd\u017a, jak powinna wygl\u0105da\u0107 Twoja strona WWW!","og_url":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2026-02-11T11:45:00+00:00","article_modified_time":"2026-03-09T15:41:10+00:00","og_image":[{"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika.jpg","type":"","width":"","height":""}],"author":"Marta Jaworska","twitter_card":"summary_large_image","twitter_title":"Co to jest User Experience? Czym wyr\u00f3\u017cnia si\u0119 strona zgodna z UX?","twitter_description":"Nie wiesz, czym jest UX? Poznaj definicj\u0119 User Experience. Odkryj 7 cech strony przyjaznej dla u\u017cytkownika. Sprawd\u017a, jak powinna wygl\u0105da\u0107 Twoja strona WWW!","twitter_image":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika.jpg","twitter_misc":{"Napisane przez":"Marta Jaworska","Szacowany czas czytania":"11 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/"},"author":{"name":"Marta Jaworska","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/de21f8d4d69fb56403c5860665d97ae0"},"headline":"Czym jest UX? 7 cech strony przyjaznej dla u\u017cytkownika","datePublished":"2026-02-11T11:45:00+00:00","dateModified":"2026-03-09T15:41:10+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/"},"wordCount":1478,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika-e1624269260392.jpg","keywords":["blog","ciek","ciekawostka","user experience","userfriendly","UX"],"articleSection":["Tworzenie stron"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/","url":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/","name":"Co to jest User Experience? Czym wyr\u00f3\u017cnia si\u0119 strona zgodna z UX?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika-e1624269260392.jpg","datePublished":"2026-02-11T11:45:00+00:00","dateModified":"2026-03-09T15:41:10+00:00","description":"Nie wiesz, czym jest UX? Poznaj definicj\u0119 User Experience. Odkryj 7 cech strony przyjaznej dla u\u017cytkownika. Sprawd\u017a, jak powinna wygl\u0105da\u0107 Twoja strona WWW!","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika-e1624269260392.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika-e1624269260392.jpg","width":1080,"height":655,"caption":"Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/czym-ux-7-cech-strony-przyjaznej-dla-uzytkownika\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Czym jest UX? 7 cech strony przyjaznej dla u\u017cytkownika"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/de21f8d4d69fb56403c5860665d97ae0","name":"Marta Jaworska","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"Marta Jaworska"},"description":"Content Manager. Swoje pierwsze kroki w WeNet Group S.A. stawia\u0142a jako korektor i copywriter. Od 2016 roku zajmuje si\u0119 dzia\u0142aniami z zakresu content marketingu.","url":"https:\/\/wenet.pl\/blog\/author\/marta-jaworska\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/04\/Czym_jest_UX_7_cech_strony_przyjaznej_dla_uzytkownika-e1624269260392.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-1kT","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/5139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101031"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=5139"}],"version-history":[{"count":9,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/5139\/revisions"}],"predecessor-version":[{"id":13413,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/5139\/revisions\/13413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/5140"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=5139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=5139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=5139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}