{"id":5209,"date":"2023-08-01T10:38:33","date_gmt":"2023-08-01T08:38:33","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=5209"},"modified":"2024-02-14T13:44:56","modified_gmt":"2024-02-14T12:44:56","slug":"zorganizowac-konkurs-instagramie-krotki-przewodnik","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/","title":{"rendered":"Jak zorganizowa\u0107 konkurs na Instagramie? Kr\u00f3tki przewodnik"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/konkurs-na-instagramie-min.jpg\" alt=\"konkurs na instagramie co to jest\" class=\"wp-image-8650 colorbox-5209 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/konkurs-na-instagramie-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/konkurs-na-instagramie-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/konkurs-na-instagramie-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/konkurs-na-instagramie-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/konkurs-na-instagramie-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/konkurs-na-instagramie-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/konkurs-na-instagramie-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Je\u015bli prowadzisz firmowe profile w Social Mediach, to na pewno chcesz wypromowa\u0107 swoj\u0105 mark\u0119 i dotrze\u0107 do jak najwi\u0119kszej liczby potencjalnych klient\u00f3w. \u015awietnym sposobem na to jest organizacja konkursu, kt\u00f3ry pomo\u017ce Ci zwi\u0119kszy\u0107 zasi\u0119gi Twojego konta i zdoby\u0107 nowych obserwuj\u0105cych. Konkurs prowadzony na Instagramie cz\u0119sto budzi jednak wiele w\u0105tpliwo\u015bci. Zastanawiasz si\u0119, jak dobrze i zgodnie z prawem przeprowadzi\u0107 tak\u0105 akcj\u0119? Co zrobi\u0107, by przynios\u0142a oczekiwane efekty? O czym nale\u017cy pami\u0119ta\u0107 i jakich b\u0142\u0119d\u00f3w nie pope\u0142ni\u0107? Odpowiedzi znajdziesz w artykule.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/#Jak_przygotowac_konkurs_na_Facebooku_i_Instagramie\" >Jak przygotowa\u0107 konkurs na Facebooku i Instagramie?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/#Ustal_jaki_jest_cel_konkursu_w_Social_Mediach\" >Ustal, jaki jest cel konkursu w Social Mediach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/#Okresl_kto_moze_zostac_uczestnikiem_konkursu\" >Okre\u015bl, kto mo\u017ce zosta\u0107 uczestnikiem konkursu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/#Wskaz_liczbe_nagrod_w_konkursie\" >Wska\u017c liczb\u0119 nagr\u00f3d w konkursie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/#Wymysl_ciekawe_zadanie_konkursowe\" >Wymy\u015bl ciekawe zadanie konkursowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/#Zadbaj_o_przygotowanie_regulaminu_konkursu\" >Zadbaj o przygotowanie regulaminu konkursu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/#Zaplanuj_promocje_konkursu\" >Zaplanuj promocj\u0119 konkursu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/#Jak_zorganizowac_legalny_konkurs_zgodnie_z_prawem\" >Jak zorganizowa\u0107 legalny konkurs zgodnie z prawem?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_przygotowac_konkurs_na_Facebooku_i_Instagramie\"><\/span><strong>Jak przygotowa\u0107 konkurs na Facebooku i Instagramie?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czy wiesz, \u017ce konkurs w Social Mediach okazuje si\u0119 doskona\u0142ym sposobem na zaanga\u017cowanie swojej spo\u0142eczno\u015bci, promocj\u0119 marki lub produktu oraz wi\u0119ksz\u0105 liczb\u0119 subskrybent\u00f3w? Zaplanowanie i przeprowadzenie zadania konkursowego wymaga jednak odpowiedniego przygotowania oraz przestrzegania zasad platformy.&nbsp;<\/p>\n\n\n\n<p>Dlatego, <strong>je\u015bli Twoim celem jest organizacja konkursu na Instagramie, to musisz dok\u0142adnie przemy\u015ble\u0107 ca\u0142y proces<\/strong>. Zdarza si\u0119 bowiem, \u017ce akcja jest nieatrakcyjna dla odbiorc\u00f3w, wskutek czego bardzo ma\u0142o os\u00f3b bierze w niej udzia\u0142. Bywa te\u017c tak, \u017ce tego rodzaju zawody nie przynosz\u0105 zadowalaj\u0105cych efekt\u00f3w, a organizator ponosi tylko koszty. Gdy zdecydujesz si\u0119 na organizacj\u0119 konkursu, to najpierw zaplanuj kilka istotnych kwestii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustal_jaki_jest_cel_konkursu_w_Social_Mediach\"><\/span><strong>Ustal, jaki jest cel konkursu w Social Mediach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zacznijmy od tego, \u017ce zawsze na pocz\u0105tku nale\u017cy okre\u015bli\u0107 cel konkursu prowadzonego na Instagramie.&nbsp;Co jako przedsi\u0119biorca mo\u017cesz w\u0142a\u015bciwie osi\u0105gn\u0105\u0107 dzi\u0119ki takie akcji?<strong>&nbsp;<\/strong>Zastan\u00f3w si\u0119 wi\u0119c, czy chcesz przyk\u0142adowo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zbudowa\u0107 \u015bwiadomo\u015b\u0107 marki,<\/li>\n\n\n\n<li>wp\u0142yn\u0105\u0107 na sprzeda\u017c,<\/li>\n\n\n\n<li>poprawi\u0107 liczb\u0119 polubie\u0144,<\/li>\n\n\n\n<li>zwi\u0119kszy\u0107 liczb\u0119 czytelnik\u00f3w wpis\u00f3w?<\/li>\n<\/ul>\n\n\n\n<p>Oczywi\u015bcie mo\u017ce by\u0107 tak, \u017ce jeden konkurs na Facebooku czy Instagramie b\u0119dzie realizowa\u0142 r\u00f3\u017cne cele. Zawsze warto jednak wybra\u0107 jeden nadrz\u0119dny i to na nim opiera\u0107 swoje <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\"><span class=\"hs-cta-node hs-cta-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" id=\"hs-cta-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6ce5897d-b7e3-4e24-83ea-3825093f2bcf.png\" alt=\"dzia\u0142ania marketingowe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6ce5897d-b7e3-4e24-83ea-3825093f2bcf', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Okresl_kto_moze_zostac_uczestnikiem_konkursu\"><\/span><strong>Okre\u015bl, kto mo\u017ce zosta\u0107 uczestnikiem konkursu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nast\u0119pnym krokiem jest wskazanie, kt\u00f3rzy followersi na Instagramie mog\u0105 walczy\u0107 o wygran\u0105 w konkursie. Wytypowani u\u017cytkownicy powinni by\u0107 oczywi\u015bcie zbie\u017cni z grup\u0105 docelow\u0105 Twojej firmy\/marki. S\u0105 jednak dwie opcje: legalny konkurs mo\u017cna kierowa\u0107 do nowych potencjalnych odbiorc\u00f3w, ale tak\u017ce\u2026 do os\u00f3b, kt\u00f3re s\u0105 ju\u017c klientami.<\/p>\n\n\n\n<p>W tym drugim przypadku postem konkursowym mo\u017ce by\u0107 np. publikacja zdj\u0119cia, na kt\u00f3rym b\u0119dzie ukazany kupiony produkt. Pomys\u0142 ten czasami wykorzystuj\u0105 np. marki modowe, kt\u00f3re prosz\u0105 o stworzenie ciekawej stylizacji, w kt\u00f3rej znajdzie si\u0119 konkretny element garderoby (przyk\u0142adowo torebka, buty czy sukienka). Pomy\u015bl wi\u0119c, do kogo chcesz dotrze\u0107 i jak mo\u017cesz to osi\u0105gn\u0105\u0107.<\/p>\n\n\n\n<p>Jasno wskazani uczestnicy konkursu w Social Mediach oraz klarownie okre\u015blony cel akcji, pomog\u0105 Ci stworzy\u0107 efektywne wydarzenie, kt\u00f3re zdob\u0119dzie du\u017c\u0105 liczb\u0119 polubie\u0144.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskaz_liczbe_nagrod_w_konkursie\"><\/span><strong>Wska\u017c liczb\u0119 nagr\u00f3d w konkursie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak wiadomo, konkurs na Facebooku czy Instagramie nie mo\u017ce odby\u0107 si\u0119 bez odpowiedniej nagrody.&nbsp;<\/p>\n\n\n\n<p>Po pierwsze, <strong>wygrana w konkursie powinna by\u0107 atrakcyjna dla&nbsp;<\/strong><a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\"><strong>grupy docelowej<\/strong><\/a>. Po drugie, musi by\u0107&nbsp;zwi\u0105zana z Twoj\u0105 mark\u0105 czy ofert\u0105 produktow\u0105.&nbsp;Niekt\u00f3rzy proponuj\u0105 bardzo kosztowne nagrody, kt\u00f3re nie dotycz\u0105 jednak ich bran\u017cy. Taki konkurs w Social Mediach mo\u017ce i przyci\u0105ga wiele os\u00f3b, ale czy przynosi jakie\u015b realne korzy\u015bci firmie? Niekoniecznie. U\u017cytkownicy, kt\u00f3rzy bior\u0105 udzia\u0142 w akcji, zazwyczaj zaraz po jej zako\u0144czeniu opuszczaj\u0105 profil i nie s\u0105 nim ju\u017c zainteresowani.<\/p>\n\n\n\n<p>Warto te\u017c w ramach organizacji konkursu opr\u00f3cz g\u0142\u00f3wnej wygranej zaoferowa\u0107 te\u017c np. nagrody za drugie i trzecie miejsce b\u0105d\u017a kilka \u201enagr\u00f3d pocieszenia\u201d. W ten spos\u00f3b docenisz prac\u0119 wielu os\u00f3b. Dzi\u0119ki temu jest szansa, \u017ce konkurs b\u0119dzie cieszy\u0142 si\u0119 wi\u0119kszym zainteresowaniem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wymysl_ciekawe_zadanie_konkursowe\"><\/span><strong>Wymy\u015bl ciekawe zadanie konkursowe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Poza liczb\u0105 nagr\u00f3d w konkursie, czynnikiem, kt\u00f3ry ma najwi\u0119kszy wp\u0142yw na to, ile os\u00f3b we\u017amie udzia\u0142 w organizowanej przez Ciebie zabawie, jest zadanie konkursowe.&nbsp;Nie powinno by\u0107 ono zbyt skomplikowane. Du\u017ca liczba warunk\u00f3w do spe\u0142nienia mo\u017ce zniech\u0119ca\u0107. Zasady konkursu w Social Mediach musz\u0105 by\u0107 wi\u0119c proste i jasne.<\/p>\n\n\n\n<p>Poza tym<strong>&nbsp;post konkursowy ma zosta\u0107 tak skonstruowany, by mo\u017cna by\u0142o p\u00f3\u017aniej \u0142atwo wy\u0142oni\u0107 osob\u0119 wygran\u0105.&nbsp;<\/strong>Lepiej unika\u0107 losowania zwyci\u0119zc\u00f3w i konkurs\u00f3w w formie loterii. Dlaczego? O tym przeczytasz w dalszej cz\u0119\u015bci artyku\u0142u. Jakie zadanie konkursowe sprawdzi si\u0119 na Instagramie? Dobrym pomys\u0142em jest zabawa w stylu \u201eodpowiedz pod postem na pytanie\u2026\u201d, kt\u00f3re pozwala wybra\u0107 najbardziej kreatywn\u0105 odpowied\u017a.<\/p>\n\n\n\n<p>Jakie mog\u0105 by\u0107 inne zasady konkursu w Social Mediach? Cz\u0119stym warunkiem jest oznaczenie w komentarzu pod postem wybranego znajomego oraz zaobserwowanie profilu organizatora. S\u0105 to rzeczywi\u015bcie bardzo proste wymagania, jednak czy warto je stosowa\u0107? Nie ka\u017cdy chce bowiem oznacza\u0107 swoich obserwuj\u0105cych w komentarzach, tak samo zreszt\u0105, jak nie ka\u017cdy lubi by\u0107 oznaczany.<\/p>\n\n\n\n<p>Je\u015bli chodzi o warunek, kt\u00f3ry dotyczy obserwacji profilu, faktycznie dzi\u0119ki temu w kr\u00f3tkim czasie zyskasz nowych followers\u00f3w. Pytanie tylko brzmi, na jak d\u0142ugo. Po zako\u0144czeniu rozdania, r\u00f3wnie szybko uczestnicy konkursu mog\u0105 od Ciebie odej\u015b\u0107. Pami\u0119taj, \u017ce proste zasady mog\u0105 by\u0107 czynnikiem, kt\u00f3ry zach\u0119ci u\u017cytkownik\u00f3w Instagrama do aktywno\u015bci.&nbsp;<\/p>\n\n\n\n<p>Korzystniej b\u0119dzie, je\u015bli nie zmusisz nikogo do obserwacji, a zamiast tego zasugerujesz, \u017ce b\u0119dzie Ci po prostu mi\u0142o, gdy u\u017cytkownik zaobserwuje Tw\u00f3j profil.&nbsp;Je\u015bli kto\u015b faktycznie zaciekawi si\u0119 Twoim kontem i tak kliknie przycisk \u201eObserwuj\u201d i zostanie z Tob\u0105. Lepiej budowa\u0107 warto\u015bciow\u0105 i zaanga\u017cowan\u0105 grup\u0119 ni\u017c zdobywa\u0107 przypadkowych followers\u00f3w.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"806\" height=\"588\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/05\/konkurs-na-insta-The-Body-Shop.png\" alt=\"konkurs-na-insta-The-Body-Shop\" class=\"wp-image-5211 colorbox-5209 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/05\/konkurs-na-insta-The-Body-Shop.png 806w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/05\/konkurs-na-insta-The-Body-Shop-200x146.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/05\/konkurs-na-insta-The-Body-Shop-411x300.png 411w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/05\/konkurs-na-insta-The-Body-Shop-768x560.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/05\/konkurs-na-insta-The-Body-Shop-324x235.png 324w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/05\/konkurs-na-insta-The-Body-Shop-696x508.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/05\/konkurs-na-insta-The-Body-Shop-576x420.png 576w\" data-sizes=\"(max-width: 806px) 100vw, 806px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 806px; --smush-placeholder-aspect-ratio: 806\/588;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Przyk\u0142ad konkursu na Instagramie organizowanego przez mark\u0119 <\/em><a href=\"https:\/\/www.instagram.com\/thebodyshoppl\/\" rel=\"nofollow\"><em>The Body Shop<\/em><\/a><\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadbaj_o_przygotowanie_regulaminu_konkursu\"><\/span><strong>Zadbaj o przygotowanie regulaminu konkursu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Odpowiednia nagroda i proste zasady to nie wszystko! Pami\u0119taj, \u017ce zorganizujesz legalny konkurs na Facebooku, Instagramie czy w innym serwisie spo\u0142eczno\u015bciowym, tylko gdy przygotujesz dok\u0142adny regulamin. Mo\u017cesz go opublikowa\u0107 np. na swojej stronie internetowej i poinformowa\u0107 uczestnik\u00f3w konkursu, \u017ce to tam mog\u0105 go znale\u017a\u0107.&nbsp;<\/p>\n\n\n\n<p>Co powinien zawiera\u0107 regulamin konkursu?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dane organizatora<\/li>\n\n\n\n<li>Wymagania co do os\u00f3b, kt\u00f3re bior\u0105 udzia\u0142 w konkursie, np. ograniczenia dotycz\u0105ce wieku czy miejsca zamieszkania<\/li>\n\n\n\n<li>Dok\u0142adne informacje dotycz\u0105ce organizacji konkurs\u00f3w<\/li>\n\n\n\n<li>Kryteria\/zasady wy\u0142onienia zwyci\u0119zcy<\/li>\n\n\n\n<li>List\u0119 i liczb\u0119 nagr\u00f3d,&nbsp;<\/li>\n\n\n\n<li>Harmonogram i czas trwania konkursu<\/li>\n\n\n\n<li>Zasady reklamacji<\/li>\n\n\n\n<li>Zasady przetwarzania i ochrony danych osobowych<\/li>\n<\/ul>\n\n\n\n<p><strong>Zanim przyst\u0105pisz do organizacji konkursu, sp\u00f3jrz na regulamin Facebooka i Instagrama<\/strong>. Zgodnie ze wskaz\u00f3wkami dotycz\u0105cymi promocji, regulamin legalnego konkursu powinien zawiera\u0107 zapis o \u201epe\u0142nym zwolnieniu serwisu Instagram z odpowiedzialno\u015bci przez ka\u017cdego uczestnika\u201d oraz \u201einformacj\u0119, \u017ce promocja nie jest w \u017caden spos\u00f3b sponsorowana, popierana ani przeprowadzana przez Instagram, ani z nim zwi\u0105zana\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaplanuj_promocje_konkursu\"><\/span><strong>Zaplanuj promocj\u0119 konkursu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-172b8d12-2c56-4b1e-bef2-cb06ef126c6f\"><span class=\"hs-cta-node hs-cta-172b8d12-2c56-4b1e-bef2-cb06ef126c6f\" id=\"hs-cta-172b8d12-2c56-4b1e-bef2-cb06ef126c6f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/172b8d12-2c56-4b1e-bef2-cb06ef126c6f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-172b8d12-2c56-4b1e-bef2-cb06ef126c6f\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/172b8d12-2c56-4b1e-bef2-cb06ef126c6f.png\" alt=\"Prowadzenie Social Medi\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '172b8d12-2c56-4b1e-bef2-cb06ef126c6f', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> to nie\u0142atwa sztuka. Nawet organizuj\u0105c wyzwanie dla swoich odbiorc\u00f3w, musisz zadba\u0107 o odpowiedni\u0105 reklam\u0119. Promocja konkursu pozwoli Ci dotrze\u0107 do wi\u0119kszej liczby u\u017cytkownik\u00f3w i zach\u0119ci\u0107 ich do udzia\u0142u w akcji. Mo\u017cesz wykorzysta\u0107 w tym celu r\u00f3\u017cne narz\u0119dzia: od Instagram Stories i <a href=\"https:\/\/wenet.pl\/blog\/jak-dobierac-hashtagi-na-instagramie-triki-dzieki-ktorym-zwiekszysz-zasiegi\/\">hashtagi<\/a>, przez wsp\u00f3\u0142prac\u0119 z influencerami, po newsletter i Facebook Ads.&nbsp;<\/p>\n\n\n\n<p>Najwa\u017cniejsze jest jednak, aby informacje dotycz\u0105ce konkurs\u00f3w dotar\u0142y do aktywnych u\u017cytkownik\u00f3w medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3rzy nale\u017c\u0105 do Twojej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a> \u2013 dzi\u0119ki temu nie przepalisz bud\u017cetu na dzia\u0142ania marketingowe.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zorganizowac_legalny_konkurs_zgodnie_z_prawem\"><\/span><strong>Jak zorganizowa\u0107 legalny konkurs zgodnie z prawem?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rozdanie na Instagramie w formie loterii, w kt\u00f3rym o zwyci\u0119stwie decyduje los, a nie konkretne kryteria to cz\u0119sto organizowane przez popularne profile akcje.&nbsp;<\/p>\n\n\n\n<p>Lepiej jednak unika\u0107 takiej formy rozdawania nagr\u00f3d. Dlaczego? Ot\u00f3\u017c loteria promocyjna, kt\u00f3ra przypomina gr\u0119 hazardow\u0105, rz\u0105dzi si\u0119 zupe\u0142nie innymi prawami ni\u017c konkurs na Facebooku czy Instagramie. Organizowanie loterii promocyjnej nie jest zabronione, jednak wymaga uzyskania zezwole\u0144 i wniesienia op\u0142aty. W przypadku niespe\u0142nienia licznych formalno\u015bci, za niepozorny konkurs mo\u017cna otrzyma\u0107 wysok\u0105 kar\u0119 pieni\u0119\u017cn\u0105. Wi\u0119cej na ten temat mo\u017cna przeczyta\u0107 w Ustawie o grach hazardowych.<\/p>\n\n\n\n<p>Jak wi\u0119c widzisz, lepiej zrezygnowa\u0107 z tego rodzaju rozda\u0144 i postawi\u0107 na konkurs spe\u0142niaj\u0105cy definicj\u0119 przyrzeczenia publicznego. Poza tym pami\u0119taj, aby nie zawsze korzysta\u0107 z takich warunk\u00f3w uczestnictwa jak np.: oznaczanie znajomych, obserwacja profilu oraz udost\u0119pnienie postu konkursowego.<\/p>\n\n\n\n<p><strong>Jak musi wi\u0119c wygl\u0105da\u0107 zgodny z prawem konkurs na Instagramie?<\/strong> Podsumujmy!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zwyci\u0119zca konkursu powinien by\u0107 WYBRANY, a nie WYLOSOWANY.<\/li>\n\n\n\n<li>Najlepiej, je\u015bli zadanie wymaga od uczestnik\u00f3w kreatywnego my\u015blenia.<\/li>\n\n\n\n<li>Konkurs w Social Mediach musi zawiera\u0107 regulamin, w kt\u00f3rym b\u0119d\u0105 wszystkie niezb\u0119dne informacje i elementy.<\/li>\n\n\n\n<li>Zasady powinny by\u0107 zgodne z regulaminem Facebooka, Instagrama oraz przepisami prawnymi dotycz\u0105cymi konkursu (RODO, prawo autorskie).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0179r\u00f3d\u0142o:<\/p>\n\n\n\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.facebook.com\/help\/instagram\/179379842258600\">https:\/\/www.facebook.com\/help\/instagram\/179379842258600<\/a><\/p><div class=\"bbgix69f2cc563daa4\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bbgix69f2cc563daa4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bbgix69f2cc563daa4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bbgix69f2cc563daa4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bbgix69f2cc563daa4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bbgix69f2cc563daa4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gzvip69f2cc563da1f\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gzvip69f2cc563da1f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gzvip69f2cc563da1f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gzvip69f2cc563da1f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gzvip69f2cc563da1f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gzvip69f2cc563da1f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bzqqp69f2cc563d996\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bzqqp69f2cc563d996 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bzqqp69f2cc563d996 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bzqqp69f2cc563d996 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bzqqp69f2cc563d996 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bzqqp69f2cc563d996 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iwtvt69f2cc563d908\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.epmgs69f2cc563d860 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.epmgs69f2cc563d860 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.epmgs69f2cc563d860 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.epmgs69f2cc563d860 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.epmgs69f2cc563d860 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ebwzi69f2cc563d7d1\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ebwzi69f2cc563d7d1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ebwzi69f2cc563d7d1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ebwzi69f2cc563d7d1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ebwzi69f2cc563d7d1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ebwzi69f2cc563d7d1 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ljwot69f2cc563d730\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ljwot69f2cc563d730 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ljwot69f2cc563d730 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ljwot69f2cc563d730 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ljwot69f2cc563d730 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ljwot69f2cc563d730 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ubmcd69f2cc563d0b6\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-5209 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pscrg69f2cc563cef7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pscrg69f2cc563cef7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pscrg69f2cc563cef7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pscrg69f2cc563cef7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pscrg69f2cc563cef7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5209&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak zorganizowa\u0107 konkurs na Instagramie? Kr\u00f3tki przewodnik&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Je\u015bli prowadzisz firmowe profile w Social Mediach, to na pewno chcesz wypromowa\u0107 swoj\u0105 mark\u0119 i dotrze\u0107 do jak najwi\u0119kszej liczby potencjalnych klient\u00f3w. \u015awietnym sposobem na to jest organizacja konkursu, kt\u00f3ry pomo\u017ce Ci zwi\u0119kszy\u0107 zasi\u0119gi Twojego konta i zdoby\u0107 nowych obserwuj\u0105cych. Konkurs prowadzony na Instagramie cz\u0119sto budzi jednak wiele w\u0105tpliwo\u015bci. Zastanawiasz si\u0119, jak dobrze i zgodnie [&hellip;]<\/p>\n","protected":false},"author":101033,"featured_media":8288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,309,350,54,168,170,221,128,387,195,69,172,169,211,125,241],"class_list":["post-5209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-bloger","tag-ciekawostka","tag-ciekawostki-2","tag-gdpr","tag-general-data-protection-regulation","tag-grupa-docelowa","tag-instagram","tag-instagram-stories","tag-instastories","tag-konkurencja","tag-regulamin","tag-rodo","tag-smm","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zorganizowa\u0107 konkurs na Instagramie? Kr\u00f3tki przewodnik - WeNet<\/title>\n<meta name=\"description\" content=\"Zastanawiasz si\u0119, jak dobrze i zgodnie z prawem przeprowadzi\u0107 konkurs na Instagramie? Co zrobi\u0107, by przynios\u0142a oczekiwane efekty? Odpowiedzi znajdziesz w artykule.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/zorganizowac-konkurs-instagramie-krotki-przewodnik\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zorganizowa\u0107 konkurs na Instagramie? Kr\u00f3tki przewodnik\" \/>\n<meta property=\"og:description\" content=\"Zastanawiasz si\u0119, jak dobrze i zgodnie z prawem przeprowadzi\u0107konkurs na Instagramie? Co zrobi\u0107, by przynios\u0142a oczekiwane efekty? 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