{"id":5237,"date":"2021-06-09T12:01:15","date_gmt":"2021-06-09T10:01:15","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=5237"},"modified":"2023-11-14T13:47:00","modified_gmt":"2023-11-14T12:47:00","slug":"napisac-skuteczne-atrakcyjne-otwarcie-zgodne-seo","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/napisac-skuteczne-atrakcyjne-otwarcie-zgodne-seo\/","title":{"rendered":"Jak napisa\u0107 skuteczne i atrakcyjne otwarcie zgodne z SEO?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-5240 size-full colorbox-5237 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/06\/Otwarcie_tekstu_zgodne_z_seo-e1624268063181.jpg\" alt=\"Otwarcie_tekstu_zgodne_z_seo\" width=\"1080\" height=\"720\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/p>\n<p>Otwarcie, rozwini\u0119cie i zako\u0144czenie. Wiadomo, \u017ce ka\u017cdy z tych element\u00f3w tekstu jest r\u00f3wnie wa\u017cny. Dzi\u015b przyjrzymy si\u0119 pierwszemu z nich. Dowiedz si\u0119, jak napisa\u0107 dobry <a href=\"https:\/\/wenet.pl\/blog\/generowanie-leadow-sprzedazowych-10-praktycznych-porad\/\">lead<\/a>, kt\u00f3ry przykuje uwag\u0119 odbiorc\u00f3w i wzmocni Twoj\u0105 widoczno\u015b\u0107 w wynikach wyszukiwania.<\/p>\n<h2>Spis tre\u015bci<\/h2>\n<p><a href=\"#_Toc74135341\">1. Czym jest lead artyku\u0142u?<\/a><\/p>\n<p><a href=\"#_Toc74135342\">2. Dobry lead, czyli jaki?<\/a><\/p>\n<p><a href=\"#_Toc74135343\">3. Jak skonstruowa\u0107 dobry lead? Pomocne schematy<\/a><\/p>\n<p><a href=\"#_Toc74135344\">4. Jak napisa\u0107 lead zgodny z SEO?<\/a><\/p>\n<p><a href=\"#_Toc74135345\">5. Skuteczny i atrakcyjny lead \u2013 podsumowanie<\/a><\/p>\n<h2><a name=\"_Toc74135341\"><\/a>Czym jest lead artyku\u0142u?<\/h2>\n<p>Lead to otwarcie, wst\u0119p, czyli pierwszy akapit pod tytu\u0142em artyku\u0142u. Zazwyczaj sk\u0142ada si\u0119 z kilku (3-4) zda\u0144. <strong>Z jednej strony informuje o tym, co znajduje si\u0119 w dalszej cz\u0119\u015bci tekstu, z drugiej zach\u0119ca czytelnika do dalszej lektury<\/strong>.<\/p>\n<p>Terminu \u201elead\u201d u\u017cywaj\u0105 dziennikarze, ale tak\u017ce tw\u00f3rcy Internetowi. Obok nag\u0142\u00f3wka to jeden z wa\u017cniejszych element\u00f3w ka\u017cdej prasowej lub internetowej publikacji.<\/p>\n<h2><a name=\"_Toc74135342\"><\/a>Dobry lead, czyli jaki?<\/h2>\n<p>Pisz\u0105c lead, zadbaj o to, \u017ceby by\u0142 zwi\u0119z\u0142y i tre\u015bciwy. D\u0142ugie, wielokrotnie z\u0142o\u017cone zdania odstraszaj\u0105 internaut\u00f3w. <strong>Otwarcie ma przykuwa\u0107 uwag\u0119 i intrygowa\u0107<\/strong>. Sprawi\u0107, aby czytelnik chcia\u0142 dowiedzie\u0107 si\u0119, co znajduje si\u0119 w dalszej cz\u0119\u015bci tekstu.<\/p>\n<p>Jednocze\u015bnie we wst\u0119pie wypada zarysowa\u0107 poruszany temat, czyli stre\u015bci\u0107 czego odbiorca dowie si\u0119 z publikacji. Jednak nie wyk\u0142adaj od razu wszystkich kart. Tajemniczo\u015b\u0107 w tym przypadku jest jak najbardziej wskazana.<\/p>\n<p>Podobnie jak oddzia\u0142ywanie na emocje. W zale\u017cno\u015bci od tematu spr\u00f3buj wzbudzi\u0107 rado\u015b\u0107, smutek, sympati\u0119, strach czy wsp\u00f3\u0142czucie. Jednak pami\u0119taj, \u017ce w tekstach marketingowych najlepiej sprawdzaj\u0105 si\u0119 pozytywne emocje.<\/p>\n<p><strong>Unikaj trudnych s\u0142\u00f3w. Wi\u0119kszo\u015b\u0107 odbiorc\u00f3w to laicy w danym temacie<\/strong>. Oczekuj\u0105 konkretu. Je\u015bli musisz pos\u0142u\u017cy\u0107 si\u0119 jakim\u015b specjalistycznym terminem, koniecznie zadbaj o jego wyja\u015bnienie.<\/p>\n<h2><a name=\"_Toc74135343\"><\/a>Jak skonstruowa\u0107 dobry lead? Pomocne schematy<\/h2>\n<p>Istniej\u0105 schematy, kt\u00f3re u\u0142atwiaj\u0105 napisanie dobrego leadu. Oto kilka pomocnych chwyt\u00f3w wraz z przyk\u0142adami:<\/p>\n<ul>\n<li><strong>\u201ePor\u00f3wnanie\u201d<\/strong> \u2013 wskazywanie na podobie\u0144stwa to jeden z najpopularniejszych schemat\u00f3w, kt\u00f3ry dzia\u0142a na wyobra\u017anie. <strong>Przyk\u0142ad:<\/strong> \u201eNasze apartamenty s\u0105 ekskluzywne niczym pokoje w najdro\u017cszych hotelach\u201d lub \u201eJeste\u015bmy ferrari w\u015br\u00f3d obuwia sportowego\u201d.<\/li>\n<li><strong>\u201e3\u201d<\/strong> \u2013 tak si\u0119 sk\u0142ada, \u017ce jako odbiorcy lubimy tr\u00f3jki, czyli konstrukcje zbudowane z trzech element\u00f3w. Warto o tym wiedzie\u0107 przy tworzeniu leadu. <strong>Przyk\u0142ad:<\/strong> \u201e100 uczestnik\u00f3w, 84 kilometry i tylko jeden zwyci\u0119zca. W\u0142a\u015bnie wystartowa\u0142 wy\u015bcig kolarski\u2026\u201d lub \u201eBawi, uczy i zachwyca. Pisarz X wci\u0105\u017c w formie\u201d.<\/li>\n<li><strong>\u201eSzczeg\u00f3\u0142\u201d<\/strong> \u2013 zawsze mo\u017cna odwr\u00f3ci\u0107 klasyczny schemat od og\u00f3\u0142u do szczeg\u00f3\u0142u i przej\u015b\u0107 od szczeg\u00f3\u0142u do og\u00f3\u0142u. <strong>Przyk\u0142ad<\/strong>: \u201eSEO, UX, CMS, NAP \u2013 marketing internetowy sk\u0142ada si\u0119 z wielu niejasnych poj\u0119\u0107. Jeste\u015bmy po to, by je wyja\u015bni\u0107!\u201d lub \u201eBaseny, hamaki, drinki, palmy \u2013 w naszym hotelu wypoczniesz po ci\u0119\u017ckich miesi\u0105cach pracy\u201d.<\/li>\n<li><strong>\u201eMa\u0142a rzecz zmienia wszystko\u201d <\/strong>\u2013 czasem warto zwr\u00f3ci\u0107 uwag\u0119 na ma\u0142y element, kt\u00f3ry daje du\u017ce efekty. <strong>Przyk\u0142ad<\/strong>: \u201eKilka minut \u0107wicze\u0144 dziennie sprawi, \u017ce po dw\u00f3ch miesi\u0105cach zobaczysz wyra\u017ane efekty\u201d lub \u201eDrobne zmiany w Twoim tek\u015bcie sprawi\u0105, \u017ce jego atrakcyjno\u015b\u0107 znacznie wzro\u015bnie\u201d.<\/li>\n<li><strong>\u201e\u015awietlana przysz\u0142o\u015b\u0107\u201d <\/strong>\u2013 przedstaw czytelnikowi wizj\u0119 przysz\u0142o\u015b\u0107 zwi\u0105zan\u0105 z Twoim produktem lub us\u0142ug\u0105. <strong>Przyk\u0142ad<\/strong>: \u201eDzi\u0119ki naszemu marketingowemu wsparciu, b\u0119dziesz pozyskiwa\u0142 dwa razy wi\u0119cej klient\u00f3w ni\u017c dotychczas\u201d lub \u201eJu\u017c za kilka lat panele fotowoltaiczne b\u0119d\u0105 podstawowym i tanim \u017ar\u00f3d\u0142em energii w naszych domach\u201d.<\/li>\n<li><strong>\u201eRozbijanie stereotyp\u00f3w\u201d <\/strong>\u2013 czasami ju\u017c we wst\u0119pie warto obali\u0107 powszechn\u0105 opini\u0119 i przedstawi\u0107 czytelnikowi now\u0105 wizj\u0119. <strong>Przyk\u0142ad<\/strong>: \u201eNiekt\u00f3rzy uwa\u017caj\u0105, \u017ce tylko osoby ze s\u0142uchem muzycznym mog\u0105 nauczy\u0107 si\u0119 \u015bpiewa\u0107. To nie prawda. Dzi\u0119ki naszemu kursowi\u2026\u201d lub \u201eNiekt\u00f3rzy twierdz\u0105, \u017ce obecno\u015b\u0107 w katalogach firm to prze\u017cytek. Nie wiedz\u0105, \u017ce dzi\u0119ki temu Twoja firma zyskuje rozpoznawalno\u015b\u0107 w sieci\u201d.<\/li>\n<li><strong>\u201ePytanie\u201d <\/strong>\u2013 popularn\u0105 metod\u0105 jest zadanie chwytliwego pytania, kt\u00f3re wzbudzi ciekawo\u015b\u0107. <strong>Przyk\u0142ad<\/strong>: \u201eCzy wiesz, jak w dwa tygodnie wypromowa\u0107 swoj\u0105 mark\u0119 w sieci?\u201d lub \u201eJak zbudowa\u0107 domowe studio domowe za mniej ni\u017c 1 tys. z\u0142?\u201d.<\/li>\n<li><strong>\u201eLepszy ni\u017c konkurencja\u201d <\/strong>\u2013 poka\u017c, \u017ce Twoja firma jest wyj\u0105tkowa i wyr\u00f3\u017cnia si\u0119 na tle konkurencji. <strong>Przyk\u0142ad<\/strong>: \u201eWiele firm tworzy strony internetowe, ale tylko my pomagamy Ci j\u0105 dalej rozwija\u0107\u201d lub \u201eProszek X dzia\u0142a skutecznej ni\u017c zwyk\u0142y proszek\u201d.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/audytseo.wenet.pl\/\">Wykonaj darmowy audyt strony i popraw jej widoczno\u015b\u0107 w wyszukiwarce. Wykonaj teraz&gt;&gt;<\/a><\/p>\n<h2><a name=\"_Toc74135344\"><\/a>Jak napisa\u0107 lead zgodny z SEO?<\/h2>\n<p>SEO to wszystkie dzia\u0142ania, kt\u00f3rych celem jest uzyskanie jak najwy\u017cszego miejsca danej strony internetowej w wynikach wyszukiwania. Wi\u0119cej na temat SEO dowiesz si\u0119 z naszego <a href=\"https:\/\/wenet.pl\/podcasty\">podcastu e-fektywna FIRMA<\/a>.<\/p>\n<p>Tymczasem wr\u00f3\u0107my do leadu.<\/p>\n<p><strong>Wst\u0119p powinien podoba\u0107 si\u0119 czytelnikom, ale r\u00f3wnie\u017c algorytmom wyszukiwarek<\/strong>. Dlatego warto sprawdzi\u0107, jaki powinien by\u0107 lead zgodny z zasadami SEO. Wed\u0142ug specjalist\u00f3w nale\u017cy zadba\u0107 o dwie rzeczy.<\/p>\n<ul>\n<li>Pierwsze zdanie otwarcia powinno zawiera\u0107 g\u0142\u00f3wn\u0105 fraz\u0119 kluczow\u0105 dla danego artyku\u0142u. W\u00f3wczas najprawdopodobniej Google pobierze ten fragment do opisu w wynikach wyszukiwania.<\/li>\n<li>Lead powinien zawiera\u0107 CTA (<em>Call to Action<\/em>), czyli \u201ewezwanie do dzia\u0142ania\u201d. Na przyk\u0142ad: \u201esprawd\u017a\u201d, \u201edowiedz si\u0119\u201d, \u201eprzeczytaj\u201d, \u201epos\u0142uchaj\u201d, \u201eprzejd\u017a\u201d itp. CTA najlepiej umie\u015bci\u0107 w pierwszych 100-150 znakach wst\u0119pu.<\/li>\n<\/ul>\n<h2><a name=\"_Toc74135345\"><\/a>Skuteczny i atrakcyjny lead \u2013 podsumowanie<\/h2>\n<p>Jak widzisz, lead to istotny element ka\u017cdego tekstu. Cz\u0119sto to od niego zale\u017cy, czy czytelnik pozostanie z Tob\u0105 na d\u0142u\u017cej, czy znudzony przejdzie dalej.<\/p>\n<p>Pisz\u0105c wst\u0119p, trzeba mie\u0107 z ty\u0142u g\u0142owy kwestie zwi\u0105zane z sam\u0105 tre\u015bci\u0105, ale r\u00f3wnie\u017c z zasadami SEO. Dobrze przygotowany lead to taki, w kt\u00f3rym wszystkie elementy ze sob\u0105 wsp\u00f3\u0142graj\u0105. To trudna sztuka, ale warto si\u0119 w niej doskonali\u0107, bo zwyczajnie przynosi efekty.<\/p>\n<p>Sprawd\u017a tak\u017ce, <a href=\"https:\/\/wenet.pl\/blog\/wlasnie-naglowek-h1-czyli-stworzyc-dobry-headline\/\">jak napisa\u0107 dobry headline<\/a>.<\/p><div class=\"dlphg69f2b72f80a8e\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5237 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nsodl69f2b72f8099b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nsodl69f2b72f8099b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nsodl69f2b72f8099b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nsodl69f2b72f8099b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nsodl69f2b72f8099b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fxdim69f2b72f80911\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5237 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fxdim69f2b72f80911 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fxdim69f2b72f80911 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fxdim69f2b72f80911 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fxdim69f2b72f80911 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fxdim69f2b72f80911 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uocpc69f2b72f80899\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5237 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uocpc69f2b72f80899 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uocpc69f2b72f80899 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uocpc69f2b72f80899 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uocpc69f2b72f80899 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uocpc69f2b72f80899 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"eilqw69f2b72f8080b\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5237 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.eilqw69f2b72f8080b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.eilqw69f2b72f8080b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.eilqw69f2b72f8080b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.eilqw69f2b72f8080b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.eilqw69f2b72f8080b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"enfov69f2b72f80796\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5237 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.enfov69f2b72f80796 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.enfov69f2b72f80796 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.enfov69f2b72f80796 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.enfov69f2b72f80796 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.enfov69f2b72f80796 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pdafv69f2b72f8070f\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-5237 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pdafv69f2b72f8070f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pdafv69f2b72f8070f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pdafv69f2b72f8070f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pdafv69f2b72f8070f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pdafv69f2b72f8070f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bzpgc69f2b72f8068c\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5237 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Otwarcie, rozwini\u0119cie i zako\u0144czenie. Wiadomo, \u017ce ka\u017cdy z tych element\u00f3w tekstu jest r\u00f3wnie wa\u017cny. Dzi\u015b przyjrzymy si\u0119 pierwszemu z nich. Dowiedz si\u0119, jak napisa\u0107 dobry lead, kt\u00f3ry przykuje uwag\u0119 odbiorc\u00f3w i wzmocni Twoj\u0105 widoczno\u015b\u0107 w wynikach wyszukiwania. Spis tre\u015bci 1. Czym jest lead artyku\u0142u? 2. Dobry lead, czyli jaki? 3. Jak skonstruowa\u0107 dobry lead? Pomocne [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":5240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[145,350,54,85,485,95,124,181,127],"class_list":["post-5237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-copywriting","tag-lead","tag-porady-seo","tag-seo-pozycjonowanie","tag-seo-copywriting","tag-seo-na-wesolo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak napisa\u0107 skuteczne i atrakcyjne otwarcie zgodne z SEO? - WeNet<\/title>\n<meta name=\"description\" content=\"Otwarcie, rozwini\u0119cie i zako\u0144czenie. Wiadomo, \u017ce ka\u017cdy z tych element\u00f3w tekstu jest r\u00f3wnie wa\u017cny. Dzi\u015b przyjrzymy si\u0119 pierwszemu z nich. Dowiedz si\u0119, jak napisa\u0107 dobry lead, kt\u00f3ry przykuje uwag\u0119 odbiorc\u00f3w i wzmocni Twoj\u0105 widoczno\u015b\u0107 w wynikach wyszukiwania.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/napisac-skuteczne-atrakcyjne-otwarcie-zgodne-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak napisa\u0107 skuteczne i atrakcyjne otwarcie zgodne z SEO?\" \/>\n<meta property=\"og:description\" content=\"Otwarcie, rozwini\u0119cie i zako\u0144czenie. Wiadomo, \u017ce ka\u017cdy z tych element\u00f3w tekstu jest r\u00f3wnie wa\u017cny. Dzi\u015b przyjrzymy si\u0119 pierwszemu z nich. 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Wiadomo, \u017ce ka\u017cdy z tych element\u00f3w tekstu jest r\u00f3wnie wa\u017cny. Dzi\u015b przyjrzymy si\u0119 pierwszemu z nich. Dowiedz si\u0119, jak napisa\u0107 dobry lead, kt\u00f3ry przykuje uwag\u0119 odbiorc\u00f3w i wzmocni Twoj\u0105 widoczno\u015b\u0107 w wynikach wyszukiwania.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/06\/Otwarcie_tekstu_zgodne_z_seo.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0141ukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak napisa\u0107 skuteczne i atrakcyjne otwarcie zgodne z SEO? - WeNet","description":"Otwarcie, rozwini\u0119cie i zako\u0144czenie. Wiadomo, \u017ce ka\u017cdy z tych element\u00f3w tekstu jest r\u00f3wnie wa\u017cny. 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