{"id":5280,"date":"2021-06-28T13:12:42","date_gmt":"2021-06-28T11:12:42","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=5280"},"modified":"2023-09-04T16:20:46","modified_gmt":"2023-09-04T14:20:46","slug":"aktualizacja-opinii-temat-produktow-google-warto-wiedziec-aby-stracic","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/aktualizacja-opinii-temat-produktow-google-warto-wiedziec-aby-stracic\/","title":{"rendered":"Aktualizacja opinii na temat produkt\u00f3w w Google. Co warto wiedzie\u0107, aby nie straci\u0107?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5281 colorbox-5280 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/06\/Aktualizacja_opinii_na_temat_produktow_w_Google-e1624878315766.jpg\" alt=\"Aktualizacja_opinii_na_temat_produktow_w_Google\" width=\"1080\" height=\"720\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/p>\n<p>Gigant Google wci\u0105\u017c udoskonala swoje dzia\u0142ania. W kwietniu tego roku zaktualizowa\u0142 algorytm dotycz\u0105cy opinii na temat produkt\u00f3w (\u201eProduct Review Update\u201d). Zmiana ma wspom\u00f3c walk\u0119 z nieprawdziwymi opiniami i wspiera\u0107 warto\u015bciowe (eksperckie) recenzje. Sprawd\u017a, co to oznacza dla tw\u00f3rc\u00f3w tre\u015bci.<\/p>\n<h2>Spis tre\u015bci<\/h2>\n<p><a href=\"#_Toc75781149\">1. Na czym polega \u201eProduct Review Update\u201d?<\/a><\/p>\n<p><a href=\"#_Toc75781150\">2. Jakich stron dotyczy aktualizacja?<\/a><\/p>\n<p><a href=\"#_Toc75781151\">3. Co tw\u00f3rca tre\u015bci powinien wiedzie\u0107 o nowej aktualizacji Google?<\/a><\/p>\n<p><a href=\"#_Toc75781152\">4. Co zrobi\u0107, je\u015bli aktualizacja negatywnie wp\u0142yn\u0119\u0142a na pozycj\u0119 Twojej strony?<\/a><\/p>\n<h2><a name=\"_Toc75781149\"><\/a>Na czym polega \u201eProduct Review Update\u201d?<\/h2>\n<p>\u201eProduct Review Update\u201d \u2013 tak nazywa si\u0119 nowa aktualizacja od firmy Google. <strong>To kolejne udoskonalenie, kt\u00f3re ma na celu promowa\u0107 bardziej trafne i warto\u015bciowe materia\u0142y<\/strong>. Chodzi o to, \u017ceby przydatne recenzje wy\u015bwietla\u0142y si\u0119 na szczycie wynik\u00f3w wyszukiwania.<\/p>\n<p>Dzi\u0119ki aktualizacji u\u017cytkownicy maj\u0105 otrzymywa\u0107 to, na czym im najbardziej zale\u017cy w kontek\u015bcie opinii o produktach, czyli szczeg\u00f3\u0142owe eksperckie i obiektywne analizy.<\/p>\n<p>Jednocze\u015bnie Google\u2019owska nowo\u015b\u0107 ma spycha\u0107 na dalszy plan powierzchowne i zbyt stronnicze opinie. Wszystko po to, aby u\u017cytkownicy podejmowali \u015bwiadome wybory zakupowe, a tw\u00f3rcy recenzji nie naginali rzeczywisto\u015bci.<\/p>\n<p>Wcze\u015bniej Google wprowadzi\u0142 podobn\u0105 aktualizacj\u0119 dla artyku\u0142\u00f3w na stronach internetowych. \u201eProduct Review Update\u201d to kolejny krok, kt\u00f3ry faworyzuje wysokiej jako\u015bci <em>content<\/em>.<\/p>\n<h2><a name=\"_Toc75781150\"><\/a>Jakich stron dotyczy aktualizacja?<\/h2>\n<p>Aktualizacja <strong>najbardziej powinna zainteresowa\u0107 tw\u00f3rc\u00f3w stron WWW, na kt\u00f3rych publikowane s\u0105 recenzje produkt\u00f3w oraz us\u0142ug<\/strong>.<\/p>\n<p>Nie dotyczy ona wszystkich stron internetowych, wi\u0119c firmy i marki, kt\u00f3re nie publikuj\u0105 recenzji mog\u0105 spa\u0107 spokojnie.<\/p>\n<p>Co wi\u0119cej, \u201eProduct Review Update\u201d nie dotyczy stron typu e-commerce, na kt\u00f3rych publikuj\u0105 opinie klienci, lecz miejsc, gdzie umieszczane s\u0105 tre\u015bci tworzone przez partner\u00f3w.<\/p>\n<h2><a name=\"_Toc75781151\"><\/a>Co tw\u00f3rca tre\u015bci powinien wiedzie\u0107 o nowej aktualizacji Google?<\/h2>\n<p>Ka\u017cda nowa aktualizacja na pocz\u0105tku wprowadza pewien chaos. Tw\u00f3rcy Internetowi i specjali\u015bci od SEO nie maj\u0105 pewno\u015bci: jak zareagowa\u0107, aby nie straci\u0107, jak zmieni\u0107 strategi\u0119 dzia\u0142ania, aby wyj\u015b\u0107 po zmianach jak najlepiej.<\/p>\n<p>Wiadomo, \u017ce takie kwestie jak: s\u0142owa kluczowe, metadane i inne standardowe dzia\u0142ania zwi\u0105zane z SEO w kontek\u015bcie aktualizacji opinii pozostaj\u0105 bez zmian.<\/p>\n<p>Zmiana dotyczy tre\u015bci.<\/p>\n<p><a href=\"https:\/\/audytseo.wenet.pl\/\">Wykonaj darmowy audyt strony i popraw jej widoczno\u015b\u0107 w wyszukiwarce. Wykonaj teraz&gt;&gt;<\/a><\/p>\n<p>Google, by wspom\u00f3c tw\u00f3rc\u00f3w, opublikowa\u0142 zbi\u00f3r kwestii, na kt\u00f3re warto zwr\u00f3ci\u0107 uwag\u0119. Dzi\u0119ki nim wiadomo, jakie tre\u015bci wysoko ceni nowy algorytm.<\/p>\n<p>Wed\u0142ug wytycznych dobrze, gdy recenzje na stronie zawieraj\u0105:<\/p>\n<ul>\n<li>fachow\u0105 wiedz\u0119 na temat danego produktu,<\/li>\n<li>materia\u0142y graficzne lub materia\u0142y wideo informuj\u0105ce o tym, jak wygl\u0105da produkt lub jak si\u0119 go u\u017cywa (dobrze, je\u015bli b\u0119dzie to co\u015b wi\u0119cej ni\u017c materia\u0142y publikowane przez producenta),<\/li>\n<li>dane o jako\u015bci produktu,<\/li>\n<li>informacje czym wyr\u00f3\u017cnia si\u0119 konkretny produkt na tle innych, przypisywanych do tej samej kategorii,<\/li>\n<li>por\u00f3wnanie do innych produkt\u00f3w tego typu (szczeg\u00f3lnie w kontek\u015bcie zastosowania),<\/li>\n<li>prezentacje zalet i wad danego produktu (poparta badaniami),<\/li>\n<li>informacje jak zmieni\u0142 si\u0119 dany produkt wzgl\u0119dem poprzednich jego modeli,<\/li>\n<li>kluczowe dane maj\u0105ce wp\u0142yw na decyzj\u0119 o zakupie (na przyk\u0142ad: bezpiecze\u0144stwo, poziom trudno\u015bci obs\u0142ugi, wp\u0142yw na \u015brodowisko),<\/li>\n<li>opis kluczowych element\u00f3w konstrukcji produktu i ich wp\u0142yw na u\u017cytkownika (dobrze, je\u015bli b\u0119dzie to co\u015b wi\u0119cej ni\u017c materia\u0142y publikowane przez producenta).<\/li>\n<\/ul>\n<p>My\u015bl\u0119, \u017ce powy\u017csze punkty mo\u017cna podsumowa\u0107 dwoma s\u0142owami: ekspercko\u015b\u0107 i oryginalno\u015b\u0107.<\/p>\n<h2><a name=\"_Toc75781152\"><\/a>Co zrobi\u0107, je\u015bli aktualizacja negatywnie wp\u0142yn\u0119\u0142a na pozycj\u0119 Twojej strony?<\/h2>\n<p>Najcz\u0119\u015bciej nie ma jednoznacznej odpowiedzi na to pytanie. Je\u015bli uwa\u017casz, \u017ce Tw\u00f3j <em>content<\/em> jest zgodny z powy\u017cszymi wytycznymi, a i tak straci\u0142e\u015b po zmianie algorytmu, to sprawd\u017a:<\/p>\n<ul>\n<li>czy User Experience Twojej strony jest na wysokim poziomie,<\/li>\n<li>oraz czy na Twojej witrynie nie ma niepotrzebnych i zduplikowanych tre\u015bci.<\/li>\n<\/ul>\n<p>Poza tym warto przy tworzeniu nowych tekst\u00f3w wczu\u0107 si\u0119 w odbiorc\u0119 i zastanowi\u0107 si\u0119, czego mo\u017ce oczekiwa\u0107 od Twojej strony, co sprawi, \u017ce b\u0119dzie usatysfakcjonowany.<\/p>\n<p>Przy ka\u017cdym wahaniu rankingu wypada tak\u017ce przeprowadzi\u0107 <a href=\"https:\/\/audytseo.wenet.pl\/\">Audyt SEO<\/a>, kt\u00f3ry wyka\u017ce elementy do poprawy.<\/p>\n<p>\u0179r\u00f3d\u0142o: <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/product-reviews-update\" rel=\"nofollow\">Google Search Central<\/a><\/p><div class=\"tqpxj69f2bb36f0586\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5280 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qehfc69f2bb36f040d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qehfc69f2bb36f040d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qehfc69f2bb36f040d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qehfc69f2bb36f040d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qehfc69f2bb36f040d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ntayj69f2bb36f0384\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5280 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ntayj69f2bb36f0384 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ntayj69f2bb36f0384 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ntayj69f2bb36f0384 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ntayj69f2bb36f0384 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ntayj69f2bb36f0384 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tngbf69f2bb36f030b\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5280 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tngbf69f2bb36f030b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tngbf69f2bb36f030b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tngbf69f2bb36f030b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tngbf69f2bb36f030b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tngbf69f2bb36f030b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oraku69f2bb36f028f\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5280 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oraku69f2bb36f028f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oraku69f2bb36f028f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oraku69f2bb36f028f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oraku69f2bb36f028f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oraku69f2bb36f028f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qhgnh69f2bb36f020a\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-5280 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qhgnh69f2bb36f020a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qhgnh69f2bb36f020a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qhgnh69f2bb36f020a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qhgnh69f2bb36f020a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qhgnh69f2bb36f020a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"orezi69f2bb36f0190\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5280 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.orezi69f2bb36f0190 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.orezi69f2bb36f0190 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.orezi69f2bb36f0190 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.orezi69f2bb36f0190 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.orezi69f2bb36f0190 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ylzoa69f2bb36f0102\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5280 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lbgsa69f2bb36f006e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lbgsa69f2bb36f006e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lbgsa69f2bb36f006e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lbgsa69f2bb36f006e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lbgsa69f2bb36f006e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5280&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Aktualizacja opinii na temat produkt\u00f3w w Google. 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Co warto wiedzie\u0107, aby nie straci\u0107?\" \/>\n<meta property=\"og:description\" content=\"Gigant Google wci\u0105\u017c udoskonala swoje dzia\u0142ania. W kwietniu 2021 roku zaktualizowa\u0142 algorytm dotycz\u0105cy opinii na temat produkt\u00f3w (\u201eProduct Review Update\u201d). Zmiana ma wspom\u00f3c walk\u0119 z nieprawdziwymi opiniami i wspiera\u0107 warto\u015bciowe (eksperckie) recenzje. 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