{"id":5305,"date":"2021-07-12T13:13:37","date_gmt":"2021-07-12T11:13:37","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=5305"},"modified":"2023-09-04T16:19:48","modified_gmt":"2023-09-04T14:19:48","slug":"strategia-omnichannel-e-commerce-czym-polega","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/","title":{"rendered":"Strategia omnichannel w e-commerce \u2013 na czym polega?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5306 colorbox-5305 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce.jpg\" alt=\"Strategia_omnichannel_w_ecommerce\" width=\"2187\" height=\"1371\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2187px; --smush-placeholder-aspect-ratio: 2187\/1371;\" \/><\/p>\n<p><strong>Omnichannel to obecnie jeden z najsilniejszych trend\u00f3w na rynku e-commerce. Marki decyduj\u0105 si\u0119 na sprzeda\u017c wielokana\u0142ow\u0105, aby wyj\u015b\u0107 naprzeciw oczekiwaniom konsument\u00f3w, kt\u00f3rzy staj\u0105 si\u0119 coraz bardziej wymagaj\u0105cy. Integracja wielu kana\u0142\u00f3w sprzeda\u017cy pozwala dotrze\u0107 do wi\u0119kszej liczby klient\u00f3w, zdoby\u0107 ich lojalno\u015b\u0107 oraz budowa\u0107 sp\u00f3jny wizerunek marki. Sprawd\u017a, na czym polega strategia omnichannel i dlaczego warto j\u0105 wdro\u017cy\u0107.<\/strong><\/p>\n<h2>Spis tre\u015bci<\/h2>\n<p><a href=\"#_Toc76991206\">1. Czym jest omnichannel?<\/a><\/p>\n<p><a href=\"#_Toc76991207\">2. Dlaczego warto prowadzi\u0107 sprzeda\u017c wielokana\u0142ow\u0105?<\/a><\/p>\n<p><a href=\"#_Toc76991208\">3. Na czym polega omnichannel w e-commerce?<\/a><\/p>\n<p><a href=\"#_Toc76991209\">4. O czym warto pami\u0119ta\u0107 podczas wdra\u017cania strategii omnichannel?<\/a><\/p>\n<p><a href=\"#_Toc76991210\">5. Jakie korzy\u015bci daje zastosowanie strategii omnichannel?<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><a name=\"_Toc76991206\"><\/a>Czym jest omnichannel?<\/h2>\n<p>Omnichannel to inaczej sprzeda\u017c wielokana\u0142owa, a wi\u0119c taka, kt\u00f3ra integruje wiele kana\u0142\u00f3w sprzeda\u017cowych. Co wa\u017cne, ka\u017cdy z nich dzia\u0142a tutaj w oparciu o jedn\u0105 strategi\u0119 komunikacji. Klient mo\u017ce rozpocz\u0105\u0107 i zako\u0144czy\u0107 zakupy w dowolnym miejscu i w ka\u017cdym z nich ma zapewnione takie same do\u015bwiadczenia zakupowe. Wykorzystuj\u0105c sprzeda\u017c omnichannel, umo\u017cliwisz konsumentom wygodne zakupy, zadbasz o wzrost ich komfortu oraz zbudujesz sp\u00f3jny wizerunek swojej marki.<\/p>\n<p>W skr\u00f3cie i uproszczeniu koncepcja omnichannel to:<\/p>\n<ul>\n<li>integracja r\u00f3\u017cnych kana\u0142\u00f3w sprzeda\u017cowych,<\/li>\n<li>sprzeda\u017c zar\u00f3wno offline, jak i online,<\/li>\n<li>sp\u00f3jna strategia,<\/li>\n<li>stawianie klienta i jego potrzeb w centrum uwagi,<\/li>\n<li>budowanie wizerunku marki.<\/li>\n<\/ul>\n<h2><a name=\"_Toc76991207\"><\/a>Dlaczego warto prowadzi\u0107 sprzeda\u017c wielokana\u0142ow\u0105?<\/h2>\n<p>Dzisiaj konsumenci chc\u0105 kupowa\u0107 szybko i wygodnie o ka\u017cdej porze dnia i nocy oraz mie\u0107 szeroki wyb\u00f3r miejsc, w kt\u00f3rych mog\u0105 zrobi\u0107 zakupy. Chc\u0105 te\u017c mie\u0107 \u0142atwy kontakt ze sklepem za po\u015brednictwem r\u00f3\u017cnych kana\u0142\u00f3w (infolinia, Social Media itd.). Twoim zadaniem jako sprzedawcy jest wi\u0119c wyj\u015bcie naprzeciw ich potrzebom i oczekiwaniom. Miej te\u017c na uwadze to, \u017ce proces zakupowy klienta mo\u017ce trwa\u0107 kilka lub kilkana\u015bcie godzin, albo nawet kilka dni. W tym czasie mo\u017ce on wraca\u0107 do e-sklepu, korzystaj\u0105c z wielu urz\u0105dze\u0144.<\/p>\n<p>Co bardzo istotne, wielu klient\u00f3w wci\u0105\u017c poszukuje produkt\u00f3w w sklepach stacjonarnych, aby je dotkn\u0105\u0107, obejrze\u0107 czy przymierzy\u0107, a transakcji dokonuje na spokojnie w domu przez Internet, gdy ju\u017c przemy\u015bli sw\u00f3j zakup. Bywa te\u017c tak, \u017ce podczas zakup\u00f3w w sklepie stacjonarnym, klienci korzystaj\u0105 jednocze\u015bnie z urz\u0105dze\u0144 mobilnych, wyszukuj\u0105 na nich produkty i sprawdzaj\u0105 opinie na ich temat.<\/p>\n<p>Dzia\u0142a to te\u017c na odwr\u00f3t. Klienci kupuj\u0105 w sieci, ale sw\u00f3j produkt chc\u0105 cz\u0119sto odebra\u0107 lub zwr\u00f3ci\u0107 w plac\u00f3wce stacjonarnej. \u015awiaty offline i online si\u0119 nawzajem przeplataj\u0105, dlatego potrzebna jest ich integracja.<\/p>\n<h2><a name=\"_Toc76991208\"><\/a>Na czym polega omnichannel w e-commerce?<\/h2>\n<p>Omnichannel polega na zaplanowaniu podr\u00f3\u017cy zakupowej klienta przez r\u00f3\u017cne kana\u0142y sprzeda\u017cy, tak, aby bez wzgl\u0119du na miejsce, do\u015bwiadczenie klienta wynikaj\u0105ce z kontaktu z mark\u0105, by\u0142o takie same.<\/p>\n<p>Strategia ta \u0142\u0105czy sprzeda\u017c online i offline. Opiera si\u0119 te\u017c na prezentowaniu produkt\u00f3w i us\u0142ug w kilku miejscach w sieci. Poza w\u0142asnym sklepem internetowym pomy\u015bl wi\u0119c o <strong>sprzeda\u017cy na marketplace\u2019ach<\/strong>, a wi\u0119c specjalnych platformach sprzeda\u017cowych, kt\u00f3re pozwol\u0105 Ci si\u0119 wypromowa\u0107 i dotrze\u0107 do nowych klient\u00f3w. Dobrym pomys\u0142em jest te\u017c promocja w Social Mediach. Pomy\u015bl, gdzie mog\u0105 by\u0107 Twoi potencjalni klienci i prezentuj tam swoj\u0105 ofert\u0119. Nie zapomnij te\u017c o tym, by usp\u00f3jni\u0107 komunikacj\u0119 we wszystkich tych kana\u0142ach.<\/p>\n<h2><a name=\"_Toc76991209\"><\/a>O czym warto pami\u0119ta\u0107 podczas wdra\u017cania strategii omnichannel?<\/h2>\n<p>Integracja wielu kana\u0142\u00f3w sprzeda\u017cy oraz zapewnienie swoim klientom wygodnych zakup\u00f3w wi\u0105\u017ce si\u0119 z konieczno\u015bci\u0105 wdro\u017cenia r\u00f3\u017cnych rozwi\u0105za\u0144 technologicznych. <strong>Zadbaj wi\u0119c, aby Tw\u00f3j e-sklep mia\u0142 niezb\u0119dne integracje <\/strong>np. z Allegro i innymi platformami marketplace, por\u00f3wnywarkami cen, systemami magazynowymi, systemami p\u0142atno\u015bci czy firmami kurierskimi.<\/p>\n<p>Pami\u0119taj te\u017c, \u017ce trendem w e-commerce jest u\u017cywanie urz\u0105dze\u0144 mobilnych. Ju\u017c prawie 70% internaut\u00f3w robi zakupy online za pomoc\u0105 swojego smartfona<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>. Liczba ta zapewne b\u0119dzie jeszcze ros\u0142a. <strong>Responsywny sklep internetowy<\/strong>, czyli taki, kt\u00f3rego strona dopasowuje si\u0119 do wielko\u015bci ekranu ka\u017cdego urz\u0105dzenia, to konieczno\u015b\u0107 i podstawa strategii omnichannel.<\/p>\n<p><a href=\"https:\/\/premiumeshop.pl\/?utm_source=wenet.pl\/blog%2F&amp;utm_medium=artykul&amp;utm_campaign=e-commerce\">Stworzymy dla Ciebie profesjonalny e-sklep, kt\u00f3ry przyci\u0105gnie klient\u00f3w i b\u0119dzie generowa\u0142 zyski. Sprawd\u017a &gt;&gt;<\/a><\/p>\n<p>O decyzjach zakupowych mo\u017ce decydowa\u0107 te\u017c <strong>szybko\u015b\u0107 \u0142adowania strony<\/strong> \u2013 klienci nie lubi\u0105 czeka\u0107, dlatego, je\u015bli Twoja witryna b\u0119dzie si\u0119 wczytywa\u0107 zbyt wolno, strac\u0105 cierpliwo\u015b\u0107 i zrezygnuj\u0105 z zakup\u00f3w w Twoim sklepie.<\/p>\n<p>Zadbaj te\u017c o to, by zawarto\u015b\u0107 koszyka w sklepie online zawsze si\u0119 zapisywa\u0142a. Klient, po dodaniu produkt\u00f3w do koszyka, powinien mie\u0107 mo\u017cliwo\u015b\u0107 p\u00f3\u017aniejszego powrotu do sklepu i doko\u0144czenia zakup\u00f3w w dowolnym momencie i na dowolnym urz\u0105dzeniu.<\/p>\n<p>Wdra\u017caj\u0105c strategi\u0119 omnichannel we\u017a pod uwag\u0119 r\u00f3wnie\u017c:<\/p>\n<ul>\n<li>sprawne i sp\u00f3jne zarz\u0105dzanie magazynem \u2013 klient powinien mie\u0107 mo\u017cliwo\u015b\u0107 sprawdzenia w sklepie online dost\u0119pno\u015bci produktu w poszczeg\u00f3lnych plac\u00f3wkach stacjonarnych,<\/li>\n<li>us\u0142ug\u0119 click&amp;collect, a wi\u0119c mo\u017cliwo\u015b\u0107 kupienia lub zarezerwowania produktu online i odebrania go w punktach odbioru, np. w sklepie stacjonarnym, paczkomacie czy innym punkcie partnerskim,<\/li>\n<li>sprawny proces realizacji zam\u00f3wie\u0144 i szybk\u0105 dostaw\u0119 produkt\u00f3w,<\/li>\n<li>sp\u00f3jn\u0105 strategi\u0119 cenow\u0105, a wi\u0119c jednakowe ceny i rabaty we wszystkich kana\u0142ach sprzeda\u017cowych,<\/li>\n<li>wsp\u00f3lny program lojalno\u015bciowy w e-sklepie i punkcie stacjonarnym,<\/li>\n<li>mo\u017cliwo\u015b\u0107 zwrotu czy wymiany w sklepie stacjonarnym zakup\u00f3w zrobionych przez Internet,<\/li>\n<li>sp\u00f3jn\u0105 komunikacj\u0119 marketingow\u0105 w dzia\u0142aniach online i offline,<\/li>\n<li>ci\u0105g\u0142o\u015b\u0107 komunikacji z obs\u0142ug\u0105 klienta we wszystkich dost\u0119pnych kana\u0142ach bez konieczno\u015bci ponownego wyja\u015bniania problemu.<\/li>\n<\/ul>\n<h2><a name=\"_Toc76991210\"><\/a>Jakie korzy\u015bci daje zastosowanie strategii omnichannel?<\/h2>\n<p>Sprzeda\u017c wielokana\u0142owa niesie za sob\u0105 wiele korzy\u015bci zar\u00f3wno dla klienta, jak i dla marki. Klienci mog\u0105 cieszy\u0107 si\u0119 wygodnymi zakupami, maj\u0105 szeroki wyb\u00f3r miejsca zakupu, mog\u0105 korzysta\u0107 z r\u00f3\u017cnych form kontaktu z firm\u0105.<\/p>\n<p>Natomiast dla marki strategia omnichannel to:<\/p>\n<ul>\n<li>dotarcie do wi\u0119kszej liczby klient\u00f3w i wzrost sprzeda\u017cy dzi\u0119ki wykorzystaniu r\u00f3\u017cnych kana\u0142\u00f3w sprzeda\u017cowych,<\/li>\n<li>zaspokojenie potrzeb klient\u00f3w,<\/li>\n<li>budowanie lojalno\u015bci w\u015br\u00f3d klient\u00f3w poprzez przypominanie im o sobie na ka\u017cdym etapie procesu zakupowego i wielokana\u0142owy kontakt marki z klientem,<\/li>\n<li>budowanie zaufania i wiarygodno\u015bci dzi\u0119ki sp\u00f3jnym informacjom w poszczeg\u00f3lnych kana\u0142ach,<\/li>\n<li>wzmacnianie swojej pozycji na rynku i wyr\u00f3\u017cnienie si\u0119 na tle konkurencji.<\/li>\n<\/ul>\n<p>Wbrew pozorom omnichannel jest modelem sprzeda\u017cy przeznaczonym nie tylko dla du\u017cych sklep\u00f3w i sieci handlowych. Ma\u0142e i \u015brednie firmy r\u00f3wnie\u017c powinny z niego korzysta\u0107, aby przyspieszy\u0107 sw\u00f3j rozw\u00f3j. Pocz\u0105tkuj\u0105ce biznesy, kt\u00f3re od razu zaczn\u0105 dzia\u0142a\u0107 zgodnie ze strategi\u0105 omnichannel, maj\u0105 szans\u0119 zdoby\u0107 przewag\u0119 na tle konkurencji i szybciej odnie\u015b\u0107 sukces.<\/p>\n<p>\u0179r\u00f3d\u0142o:<\/p>\n<p><a href=\"#_ftnref1\" rel=\"nofollow\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.gemius.pl\/wszystkie-artykuly-aktualnosci\/e-commerce-w-polsce-2020.html\">https:\/\/www.gemius.pl\/wszystkie-artykuly-aktualnosci\/e-commerce-w-polsce-2020.html<\/a><\/p><div class=\"usceq69f2c735e3c7c\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.usceq69f2c735e3c7c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.usceq69f2c735e3c7c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.usceq69f2c735e3c7c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.usceq69f2c735e3c7c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.usceq69f2c735e3c7c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mrqet69f2c735e3bf8\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mrqet69f2c735e3bf8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mrqet69f2c735e3bf8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mrqet69f2c735e3bf8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mrqet69f2c735e3bf8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mrqet69f2c735e3bf8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sntss69f2c735e3b80\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sntss69f2c735e3b80 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sntss69f2c735e3b80 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sntss69f2c735e3b80 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sntss69f2c735e3b80 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sntss69f2c735e3b80 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sclzk69f2c735e3b05\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sclzk69f2c735e3b05 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sclzk69f2c735e3b05 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sclzk69f2c735e3b05 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sclzk69f2c735e3b05 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sclzk69f2c735e3b05 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yugia69f2c735e3a91\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yugia69f2c735e3a91 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yugia69f2c735e3a91 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yugia69f2c735e3a91 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yugia69f2c735e3a91 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yugia69f2c735e3a91 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jcjrj69f2c735e3a1d\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jcjrj69f2c735e3a1d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jcjrj69f2c735e3a1d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jcjrj69f2c735e3a1d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jcjrj69f2c735e3a1d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jcjrj69f2c735e3a1d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zeqqu69f2c735e39a5\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zeqqu69f2c735e39a5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zeqqu69f2c735e39a5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zeqqu69f2c735e39a5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zeqqu69f2c735e39a5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zeqqu69f2c735e39a5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"awmun69f2c735e392c\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.awmun69f2c735e392c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.awmun69f2c735e392c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.awmun69f2c735e392c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.awmun69f2c735e392c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.awmun69f2c735e392c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rjyve69f2c735e38ad\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rjyve69f2c735e38ad {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rjyve69f2c735e38ad {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rjyve69f2c735e38ad {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rjyve69f2c735e38ad {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rjyve69f2c735e38ad {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dtooq69f2c735e3827\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dtooq69f2c735e3827 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dtooq69f2c735e3827 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dtooq69f2c735e3827 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dtooq69f2c735e3827 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dtooq69f2c735e3827 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uujrx69f2c735e3783\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5305 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uujrx69f2c735e3783 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uujrx69f2c735e3783 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uujrx69f2c735e3783 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uujrx69f2c735e3783 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uujrx69f2c735e3783 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5305&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Strategia omnichannel w e-commerce \u2013 na czym polega?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Omnichannel to obecnie jeden z najsilniejszych trend\u00f3w na rynku e-commerce. Marki decyduj\u0105 si\u0119 na sprzeda\u017c wielokana\u0142ow\u0105, aby wyj\u015b\u0107 naprzeciw oczekiwaniom konsument\u00f3w, kt\u00f3rzy staj\u0105 si\u0119 coraz bardziej wymagaj\u0105cy. Integracja wielu kana\u0142\u00f3w sprzeda\u017cy pozwala dotrze\u0107 do wi\u0119kszej liczby klient\u00f3w, zdoby\u0107 ich lojalno\u015b\u0107 oraz budowa\u0107 sp\u00f3jny wizerunek marki. Sprawd\u017a, na czym polega strategia omnichannel i dlaczego warto j\u0105 [&hellip;]<\/p>\n","protected":false},"author":101033,"featured_media":5306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[145,350,54,384,439,442,109,259,488,410,351,83,378],"class_list":["post-5305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-jakosc-witryny","tag-jakosc-witryny-www","tag-projektowanie-witryny-internetowej","tag-responsywnosc","tag-rwd","tag-sklep-online","tag-strategia-marketingowa","tag-strona-www","tag-strony-www","tag-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategia omnichannel w e-commerce \u2013 na czym polega? - WeNet<\/title>\n<meta name=\"description\" content=\"Integracja wielu kana\u0142\u00f3w sprzeda\u017cy pozwala dotrze\u0107 do wi\u0119kszej liczby klient\u00f3w, zdoby\u0107 ich lojalno\u015b\u0107 oraz budowa\u0107 sp\u00f3jny wizerunek marki. Sprawd\u017a, na czym polega strategia omnichannel i dlaczego warto j\u0105 wdro\u017cy\u0107.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategia omnichannel w e-commerce \u2013 na czym polega?\" \/>\n<meta property=\"og:description\" content=\"Integracja wielu kana\u0142\u00f3w sprzeda\u017cy pozwala dotrze\u0107 do wi\u0119kszej liczby klient\u00f3w, zdoby\u0107 ich lojalno\u015b\u0107 oraz budowa\u0107 sp\u00f3jny wizerunek marki. Sprawd\u017a, na czym polega strategia omnichannel i dlaczego warto j\u0105 wdro\u017cy\u0107.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-12T11:13:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T14:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce.jpg\" \/>\n<meta name=\"author\" content=\"Sylwia Cybul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Strategia omnichannel w e-commerce \u2013 na czym polega?\" \/>\n<meta name=\"twitter:description\" content=\"Integracja wielu kana\u0142\u00f3w sprzeda\u017cy pozwala dotrze\u0107 do wi\u0119kszej liczby klient\u00f3w, zdoby\u0107 ich lojalno\u015b\u0107 oraz budowa\u0107 sp\u00f3jny wizerunek marki. Sprawd\u017a, na czym polega strategia omnichannel i dlaczego warto j\u0105 wdro\u017cy\u0107.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylwia Cybul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategia omnichannel w e-commerce \u2013 na czym polega? - WeNet","description":"Integracja wielu kana\u0142\u00f3w sprzeda\u017cy pozwala dotrze\u0107 do wi\u0119kszej liczby klient\u00f3w, zdoby\u0107 ich lojalno\u015b\u0107 oraz budowa\u0107 sp\u00f3jny wizerunek marki. Sprawd\u017a, na czym polega strategia omnichannel i dlaczego warto j\u0105 wdro\u017cy\u0107.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/","og_locale":"pl_PL","og_type":"article","og_title":"Strategia omnichannel w e-commerce \u2013 na czym polega?","og_description":"Integracja wielu kana\u0142\u00f3w sprzeda\u017cy pozwala dotrze\u0107 do wi\u0119kszej liczby klient\u00f3w, zdoby\u0107 ich lojalno\u015b\u0107 oraz budowa\u0107 sp\u00f3jny wizerunek marki. Sprawd\u017a, na czym polega strategia omnichannel i dlaczego warto j\u0105 wdro\u017cy\u0107.","og_url":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2021-07-12T11:13:37+00:00","article_modified_time":"2023-09-04T14:19:48+00:00","og_image":[{"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce.jpg","type":"","width":"","height":""}],"author":"Sylwia Cybul","twitter_card":"summary_large_image","twitter_title":"Strategia omnichannel w e-commerce \u2013 na czym polega?","twitter_description":"Integracja wielu kana\u0142\u00f3w sprzeda\u017cy pozwala dotrze\u0107 do wi\u0119kszej liczby klient\u00f3w, zdoby\u0107 ich lojalno\u015b\u0107 oraz budowa\u0107 sp\u00f3jny wizerunek marki. Sprawd\u017a, na czym polega strategia omnichannel i dlaczego warto j\u0105 wdro\u017cy\u0107.","twitter_image":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce.jpg","twitter_misc":{"Napisane przez":"Sylwia Cybul","Szacowany czas czytania":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/"},"author":{"name":"Sylwia Cybul","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/4a1c6c3e55bdca3a35188d28b60cbc24"},"headline":"Strategia omnichannel w e-commerce \u2013 na czym polega?","datePublished":"2021-07-12T11:13:37+00:00","dateModified":"2023-09-04T14:19:48+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/"},"wordCount":1126,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce-e1626170275751.jpg","keywords":["blog","ciekawostka","ciekawostki","jako\u015bc witryny","jako\u015b\u0107 witryny www","projektowanie witryny internetowej","Responsywno\u015b\u0107","RWD","sklep online","strategia marketingowa","strona www","strony www","zarz\u0105dzanie firm\u0105"],"articleSection":["E-commerce"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/","url":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/","name":"Strategia omnichannel w e-commerce \u2013 na czym polega?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce-e1626170275751.jpg","datePublished":"2021-07-12T11:13:37+00:00","dateModified":"2023-09-04T14:19:48+00:00","description":"Integracja wielu kana\u0142\u00f3w sprzeda\u017cy pozwala dotrze\u0107 do wi\u0119kszej liczby klient\u00f3w, zdoby\u0107 ich lojalno\u015b\u0107 oraz budowa\u0107 sp\u00f3jny wizerunek marki. Sprawd\u017a, na czym polega strategia omnichannel i dlaczego warto j\u0105 wdro\u017cy\u0107.","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce-e1626170275751.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce-e1626170275751.jpg","width":1080,"height":677,"caption":"Strategia_omnichannel_w_ecommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/strategia-omnichannel-e-commerce-czym-polega\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Strategia omnichannel w e-commerce \u2013 na czym polega?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/4a1c6c3e55bdca3a35188d28b60cbc24","name":"Sylwia Cybul","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"Sylwia Cybul"},"url":"https:\/\/wenet.pl\/blog\/author\/sylwia-cybul\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/07\/Strategia_omnichannel_w_ecommerce-e1626170275751.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-1nz","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/5305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101033"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=5305"}],"version-history":[{"count":3,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/5305\/revisions"}],"predecessor-version":[{"id":7177,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/5305\/revisions\/7177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/5306"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=5305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=5305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=5305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}