{"id":5503,"date":"2024-05-16T14:11:46","date_gmt":"2024-05-16T12:11:46","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=5503"},"modified":"2024-05-16T14:11:50","modified_gmt":"2024-05-16T12:11:50","slug":"influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/","title":{"rendered":"Czym jest Influencer Marketing i jakie korzy\u015bci mo\u017ce czerpa\u0107 z niego marka?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/influencer-marketing-min.jpg\" alt=\"influencer marketing co to\" class=\"wp-image-8642 colorbox-5503 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/influencer-marketing-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/influencer-marketing-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/influencer-marketing-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/influencer-marketing-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/influencer-marketing-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/influencer-marketing-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/influencer-marketing-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Promocja marki w Internecie coraz cz\u0119\u015bciej opiera si\u0119 na wsp\u00f3\u0142pracy z influencerami. Je\u015bli kierujesz swoje us\u0142ugi i produkty do millenials\u00f3w lub pokolenia Z \u2013 ta forma marketingu b\u0119dzie strza\u0142em w dziesi\u0105tk\u0119. To w\u0142a\u015bnie w tej grupie wiekowej a\u017c 92% os\u00f3b przed zakupem szuka opinii w sieci. Jakie s\u0105 korzy\u015bci influencer marketingu? Jak szuka\u0107 influencer\u00f3w? Na czym opiera si\u0119 strategia influencer marketingowa? Na co zwr\u00f3ci\u0107 uwag\u0119, wybieraj\u0105c osob\u0119, z kt\u00f3r\u0105 b\u0119dziesz wsp\u00f3\u0142pracowa\u0107?<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/#Czym_jest_influencer_marketing\" >Czym jest influencer marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/#Marketing_influencerski_dawniej\" >Marketing influencerski dawniej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/#Jak_dobierac_influencerow_dla_swojej_marki\" >Jak dobiera\u0107 influencer\u00f3w dla swojej marki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/#Jak_stworzyc_kampanie_influencer_marketingowa\" >Jak stworzy\u0107 kampani\u0119 influencer marketingow\u0105?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/#Ile_kosztuje_influencer_marketing\" >Ile kosztuje influencer marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/#Jakie_sa_zalety_influencer_marketingu\" >Jakie s\u0105 zalety influencer marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/#Jak_znalezc_influencera_ktory_bedzie_promowac_marke\" >Jak znale\u017a\u0107 influencera, kt\u00f3ry b\u0119dzie promowa\u0107 mark\u0119?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/#Jakie_korzysci_plyna_z_Influencer_Marketingu\" >Jakie korzy\u015bci p\u0142yn\u0105 z Influencer Marketingu?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_influencer_marketing\"><\/span><strong>Czym jest influencer marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing influencerski to wszelkie dzia\u0142ania marketingowe, kt\u00f3re opieraj\u0105 si\u0119 na wsp\u00f3\u0142pracy influencerem \u2013 osob\u0105 prowadz\u0105c\u0105 w sieci dzia\u0142ania i ciesz\u0105c\u0105 si\u0119 du\u017c\u0105 popularno\u015bci\u0105 w\u015br\u00f3d swojej grupy odbiorc\u00f3w.<\/p>\n\n\n\n<p><strong>Patrz\u0105c na wyniki influencer\u00f3w, maj\u0105 oni spor\u0105 si\u0142\u0119 oddzia\u0142ywania na opinie, decyzje i pogl\u0105dy swoich fan\u00f3w.<\/strong> Niekiedy uwa\u017cani s\u0105 za ekspert\u00f3w w danej dziedzinie, dzi\u0119ki czemu ciesz\u0105 si\u0119 autorytetem, a ich wypowiedzi odbierane s\u0105 jako wiarygodne i autentyczne.<\/p>\n\n\n\n<p>W marketingu influencer jest po\u015brednikiem mi\u0119dzy mark\u0105 a konsumentem. Promuj\u0105c dan\u0105 rzecz, zach\u0119ca on swoich odbiorc\u00f3w do zapoznania si\u0119 z ofert\u0105 firmy, z kt\u00f3r\u0105 wsp\u00f3\u0142pracuje. Tym samym buduje do niej zaufanie w\u015br\u00f3d swojej spo\u0142eczno\u015bci. To jak z poleceniem od przyjaci\u00f3\u0142ki \u2013 je\u015bli ona wypr\u00f3bowa\u0142a dany produkt, ch\u0119tniej zdecydujemy si\u0119 na zakup.<\/p>\n\n\n\n<p>Czy ta forma marketingu jest dla Ciebie? Tak \u2013 je\u015bli Twoj\u0105 grup\u0105 docelow\u0105 s\u0105 g\u0142\u00f3wnie millenialsi i pokolenie Z. Wed\u0142ug badania agencji Bright Local z 2020 roku 92% os\u00f3b nale\u017c\u0105cych do tych grup wiekowych przed zakupem produktu szuka opinii w sieci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_influencerski_dawniej\"><\/span><strong>Marketing influencerski dawniej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Na przestrzeni ostatniej dekady, \u015bwiat influencer marketingu sta\u0142 si\u0119 jednym z najbardziej dynamicznie rozwijaj\u0105cych si\u0119 obszar\u00f3w w dziedzinie reklamy i komunikacji marki. Co wi\u0119cej, szybko przekszta\u0142ci\u0142 si\u0119 w pot\u0119\u017cne narz\u0119dzie marketingowe, zyskuj\u0105c stale rosn\u0105c\u0105 popularno\u015b\u0107. Tw\u00f3rcy internetowi zacz\u0119li budowa\u0107 du\u017ce bazy odbiorc\u00f3w w mediach spo\u0142eczno\u015bciowych takich jak YouTube i Instagram, gdzie tworzyli tre\u015bci, kt\u00f3re przyci\u0105ga\u0142y tysi\u0105ce, a nawet miliony obserwuj\u0105cych.<\/p>\n\n\n\n<p>W Polsce praktyki influencer marketingu zacz\u0119\u0142y rozwija\u0107 si\u0119 intensywnie po 2015 roku. Firmy dostrzeg\u0142y potencja\u0142 w budowaniu relacji z docelowymi odbiorcami, dzia\u0142aj\u0105c w zakresie marketingu influencer\u00f3w. W tym okresie tego rodzaju wsp\u00f3\u0142prace koncentrowa\u0142y si\u0119 g\u0142\u00f3wnie na pojedynczych kampaniach marketingowych lub produktowych.<\/p>\n\n\n\n<p>Obecnie, taka forma reklamy sta\u0142a si\u0119 integralnym elementem strategii marketingowych wielu przedsi\u0119biorstw. Wzrost konkurencji na rynku tw\u00f3rc\u00f3w internetowych spowodowa\u0142, \u017ce firmy zacz\u0119\u0142y coraz bardziej anga\u017cowa\u0107 si\u0119 w d\u0142ugoterminowe kampanie influencer\u00f3w, co pozwala na budowanie trwa\u0142ych relacji z ich publiczno\u015bci\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dobierac_influencerow_dla_swojej_marki\"><\/span><strong>Jak dobiera\u0107 influencer\u00f3w dla swojej marki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak wynika z naszych do\u015bwiadcze\u0144, wyszukanie odpowiedniego influencera marki jest jednym z pierwszych etap\u00f3w tworzenia ca\u0142ej kampanii. Je\u015bli chcesz mie\u0107 wi\u0119ksz\u0105 pewno\u015b\u0107, \u017ce odniesiesz sukces, warto przej\u015b\u0107 przez kilka kluczowych krok\u00f3w w celu zidentyfikowania tw\u00f3rc\u00f3w, kt\u00f3rzy s\u0105 najbardziej dopasowani do profilu Twojej firmy.<\/p>\n\n\n\n<p>Po pierwsze, warto przeprowadzi\u0107 gruntown\u0105 analiz\u0119 rynku docelowego oraz cel\u00f3w kampanii. Zrozumienie grupy odbiorc\u00f3w, do kt\u00f3rej chcesz dotrze\u0107, u\u0142atwi Ci wyb\u00f3r tw\u00f3rc\u00f3w, z kt\u00f3rymi podejmiesz si\u0119 wsp\u00f3\u0142pracy. Dla przyk\u0142adu, je\u015bli sprzedajesz akcesoria do kuchni, warto znale\u017a\u0107 influencera, kt\u00f3ry np. gotuje, tworzy przepisy lub dzieli si\u0119 ciekawostkami ze \u015bwiata kuchni.<\/p>\n\n\n\n<p>Nast\u0119pnie, warto przyjrze\u0107 si\u0119 aktywno\u015bci i profilom tw\u00f3rc\u00f3w na r\u00f3\u017cnych platformach spo\u0142eczno\u015bciowych. Skup si\u0119 nie tylko na liczbie obserwuj\u0105cych. <strong>Dokonaj oceny zasi\u0119gu influencera oraz zaanga\u017cowania widz\u00f3w<\/strong>. Wy\u017cszy poziom oznacza bardziej oddan\u0105 spo\u0142eczno\u015b\u0107, co przek\u0142ada si\u0119 na wi\u0119kszy wp\u0142yw i skuteczno\u015b\u0107 kampanii.<\/p>\n\n\n\n<p>Wa\u017cne jest r\u00f3wnie\u017c dopasowanie wizerunku influencera do naszej marki. Upewnij si\u0119, \u017ce tw\u00f3rcy, kt\u00f3rych wybierzesz, reprezentuj\u0105 warto\u015bci, z kt\u00f3rymi identyfikuje si\u0119 Twoja firma. Autentyczno\u015b\u0107 jest kluczem do budowania zaufania i lojalno\u015bci w\u015br\u00f3d odbiorc\u00f3w.<\/p>\n\n\n\n<p>Co wi\u0119cej, musisz pami\u0119ta\u0107 o przeanalizowaniu tego, jakie wyniki przynios\u0142y poprzednie kampanie influencer\u00f3w, kt\u00f3rych rozwa\u017casz. To mo\u017ce by\u0107 wa\u017cny czynnik wp\u0142ywaj\u0105cy na to, czy finalnie zdecydujesz si\u0119 wyj\u015b\u0107 z ofert\u0105 wsp\u00f3\u0142pracy.<\/p>\n\n\n\n<p>Kluczem do znalezienia odpowiednich tw\u00f3rc\u00f3w do swojej kampanii jest dok\u0142adna analiza, dopasowanie warto\u015bci, autentyczno\u015b\u0107, potwierdzenie ich skuteczno\u015bci i uwzgl\u0119dnienie zgodno\u015bci z Twoj\u0105 mark\u0105. Wyb\u00f3r influencera w spos\u00f3b przemy\u015blany pozwala firmom zwi\u0119kszy\u0107 zasi\u0119g i efektywno\u015b\u0107 kampanii, osi\u0105gaj\u0105c lepsze wyniki i buduj\u0105c trwa\u0142e relacje z docelow\u0105 grup\u0105 odbiorc\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_stworzyc_kampanie_influencer_marketingowa\"><\/span><strong>Jak stworzy\u0107 kampani\u0119 influencer marketingow\u0105?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przygotowanie strategii kampanii influencer marketingowej zaczyna si\u0119 od skrupulatnie zdefiniowanych cel\u00f3w. Aby mierzy\u0107 wyniki, trzeba zawczasu wyznaczy\u0107 pewne cele, co w perspektywie czasu umo\u017cliwi ocenianie efektywno\u015bci i rezultat\u00f3w danej reklamy.<\/p>\n\n\n\n<p><strong>Ka\u017cdy cel powinien by\u0107 mierzalny i realistyczny<\/strong>. Oznacza to, \u017ce warto\u015bciowe wska\u017aniki, takie jak zasi\u0119g, zaanga\u017cowanie, konwersje, czy generowane przychody, powinny by\u0107 precyzyjnie okre\u015blone, aby u\u0142atwi\u0107 p\u00f3\u017aniejsze \u015bledzenie wynik\u00f3w kampanii influencer\u00f3w.<\/p>\n\n\n\n<p>Warto te\u017c podkre\u015bli\u0107, \u017ce cele mog\u0105 si\u0119 r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od rodzaju kampanii i potrzeb biznesu. Na przyk\u0142ad, je\u015bli prowadzisz now\u0105 firm\u0119, Twoim g\u0142\u00f3wnym celem mo\u017ce by\u0107 zwi\u0119kszenie \u015bwiadomo\u015bci marki i budowanie bazy potencjalnych klient\u00f3w.<\/p>\n\n\n\n<p>Wyniki kampanii marek daj\u0105 r\u00f3wnie\u017c jasny sygna\u0142 przedsi\u0119biorcom, co si\u0119 sprawdza, a co nie. Analiza skuteczno\u015bci r\u00f3\u017cnych narz\u0119dzi do influencer marketingu pozwoli na identyfikacj\u0119 najlepszych praktyk oraz wyeliminowanie b\u0142\u0119d\u00f3w, kt\u00f3re zosta\u0142y pope\u0142nione w przesz\u0142o\u015bci.<\/p>\n\n\n\n<p>Wysoka skuteczno\u015b\u0107 kampanii influencer\u00f3w wymaga okre\u015blenia jasnych cel\u00f3w, \u015bledzenia wynik\u00f3w i analizy efektywno\u015bci. Podj\u0119cie takich dzia\u0142a\u0144 jest kluczowe dla tworzenia coraz lepszych i skuteczniejszych reklam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ile_kosztuje_influencer_marketing\"><\/span><strong>Ile kosztuje influencer marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inwestowanie w Social Media Marketing (mi\u0119dzy innymi we wsp\u00f3\u0142pracy z influencer community) sta\u0142o si\u0119 nieod\u0142\u0105cznym elementem strategii marketingowych zar\u00f3wno dla ma\u0142ych przedsi\u0119biorstw, jak i globalnych korporacji. To jeden z powod\u00f3w, dla kt\u00f3rych ustalenie dok\u0142adnych koszt\u00f3w zwi\u0105zanych z tego typu form\u0105 promocji mo\u017ce by\u0107 wyzwaniem.<\/p>\n\n\n\n<p>Wysoko\u015b\u0107 wynagrodzenia za tre\u015bci influencer\u00f3w jest silnie uzale\u017cniona od kilku kluczowych czynnik\u00f3w, w tym liczby ich obserwuj\u0105cych, poziomu zaanga\u017cowania ich publiczno\u015bci oraz charakterystyki konkretnego projektu. Cz\u0119sto to sami tw\u00f3rcy internetowi ustalaj\u0105 swoje stawki na podstawie takich miernik\u00f3w jak cena za tysi\u0105c wy\u015bwietle\u0144, klikni\u0119\u0107 czy przekierowa\u0144 klient\u00f3w na stron\u0119 firmy.<\/p>\n\n\n\n<p>Agencja marketingowa influencer marketingu, r\u00f3wnie\u017c odgrywa tutaj kluczow\u0105 rol\u0119. Taka organizacja nierzadko jest po\u015brednikiem w negocjacjach mi\u0119dzy firm\u0105 a tw\u00f3rcami internetowymi. Je\u015bli wi\u0119c chcesz zaprosi\u0107 do wsp\u00f3\u0142pracy okre\u015blonych influencer\u00f3w, wybrana przez Ciebie agencja powinna dostarczy\u0107 Ci szczeg\u00f3\u0142owych informacji na temat koszt\u00f3w zwi\u0105zanych z tak\u0105 wsp\u00f3\u0142prac\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_zalety_influencer_marketingu\"><\/span><strong>Jakie s\u0105 zalety influencer marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jedn\u0105 z kluczowych zalet influencer marketingu jest precyzyjne docieranie do<a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\"><strong> grupy docelowej<\/strong><\/a>. Spo\u0142eczno\u015b\u0107 zgromadzona wok\u00f3\u0142 danego tw\u00f3rcy to zazwyczaj grupa o podobnych zainteresowaniach, cz\u0119sto w podobnym zakresie wiekowym, co pozwala markom dociera\u0107 do odpowiednich odbiorc\u00f3w.<\/p>\n\n\n\n<p><strong>Marki korzystaj\u0105ce z marketingu influencer\u00f3w mog\u0105 liczy\u0107 na pozytywny odbi\u00f3r reklamy<\/strong>. User Generated Content odbierany jest przez ich publiczno\u015b\u0107 w lepszy spos\u00f3b i traktowany bardziej jako wpisy tematyczne ni\u017c nachalna reklama. Subtelna forma promocji pozwala unikn\u0105\u0107 irytacji odbiorc\u00f3w i buduje bardziej pozytywne skojarzenia z mark\u0105. Dlatego w\u0142a\u015bnie jest to szczeg\u00f3lnie istotne, aby znale\u017a\u0107 influencera marki, kt\u00f3rego grupa odbiorc\u00f3w mo\u017ce by\u0107 potencjalnie zainteresowana Twoj\u0105 us\u0142ug\u0105 lub produktem.<\/p>\n\n\n\n<p>Jaka jest rola influencer marketingu? Zdobycie zaufania klient\u00f3w jest jednym z najwa\u017cniejszych rezultat\u00f3w dzia\u0142a\u0144 influencer\u00f3w. Fani darz\u0105 swoich ulubie\u0144c\u00f3w zaufaniem, a co za tym idzie, s\u0105 sk\u0142onniejsi zaufa\u0107 marce reprezentowanej przez dan\u0105 osob\u0119.<\/p>\n\n\n\n<p>Zastanawiasz si\u0119, jak dobiera\u0107 influencer\u00f3w? Kluczowe jest wybieranie tw\u00f3rc\u00f3w w zgodzie z warto\u015bciami i ideami firmy.<\/p>\n\n\n\n<p>Istniej\u0105 r\u00f3\u017cne rodzaje influencer\u00f3w. Nale\u017c\u0105 do nich mi\u0119dzy innymi celebryci, eksperci bran\u017cowi, makroinfluencerzy, mikroinfluencerzy. Je\u015bli wi\u0119c chcesz stworzy\u0107 kampani\u0119 marketingow\u0105 w mediach spo\u0142eczno\u015bciowych, wybierz tw\u00f3rc\u00f3w, kt\u00f3rzy b\u0119d\u0105 pasowa\u0107 do misji Twojej firmy. Dba\u0142o\u015b\u0107 o odpowiednie cechy influencera mo\u017ce mie\u0107 kluczowy wp\u0142yw na sukces kampanii i zwi\u0119kszenie efektywno\u015bci dzia\u0142a\u0144 marketingowych.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_znalezc_influencera_ktory_bedzie_promowac_marke\"><\/span><strong>Jak znale\u017a\u0107 influencera, kt\u00f3ry b\u0119dzie promowa\u0107 mark\u0119?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, \u017ce wykorzystanie influencer marketingu przynosi wymierne efekty.<strong> Pami\u0119taj, \u017ce dob\u00f3r odpowiednich tw\u00f3rc\u00f3w jest kluczowym elementem kampanii reklamowej.<\/strong> Warto zdecydowa\u0107 si\u0119 na wsp\u00f3\u0142prac\u0119 z kim\u015b, kto b\u0119dzie godnie i d\u0142ugoterminowo reprezentowa\u0107 Twoj\u0105 mark\u0119.<\/p>\n\n\n\n<p>Na pocz\u0105tku warto zrobi\u0107 research najlepszych tw\u00f3rc\u00f3w, kt\u00f3rzy dzia\u0142aj\u0105 w obr\u0119bie interesuj\u0105cej Ci\u0119 kategorii i tworz\u0105 tre\u015bci odpowiadaj\u0105ce Twojej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\"><strong>grupie docelowej<\/strong><\/a>. Wa\u017cne jest, aby wsp\u00f3\u0142pracowa\u0107 z osob\u0105, kt\u00f3ra dzia\u0142a w podobnej tematyce. Przyk\u0142adowo \u2013 popularni na Instagramie podr\u00f3\u017cnicy ch\u0119tnie zareklamuj\u0105 walizki, ale raczej nie b\u0119d\u0105 wiarygodni, promuj\u0105c ekspres do kawy. Z kolei jego promocj\u0105 mog\u0105 zaj\u0105\u0107 si\u0119 tw\u00f3rcy tworz\u0105cy content kulinarny.<\/p>\n\n\n\n<p>Opr\u00f3cz tre\u015bci publikowanych przez influencer\u00f3w wa\u017cne s\u0105 r\u00f3wnie\u017c Social Media, w obr\u0119bie kt\u00f3rych dzia\u0142aj\u0105. Mo\u017ce to by\u0107 Facebook, Instagram, YouTube czy TikTok \u2013 jest w czym wybiera\u0107. Przeanalizuj, kt\u00f3re medium b\u0119dzie najlepszym rozwi\u0105zaniem i sprawdzi si\u0119 w\u0142a\u015bnie w\u015br\u00f3d twoich odbiorc\u00f3w. Je\u015bli kierujesz swoje us\u0142ugi do m\u0142odszych os\u00f3b, dobrym rozwi\u0105zaniem b\u0119dzie TikTok. Z kolei na Instagramie znajdziesz odbiorc\u00f3w w r\u00f3\u017cnym wieku.<\/p>\n\n\n\n<p>Czy to, ile dani tw\u00f3rcy internetowi posiadaj\u0105 fan\u00f3w, ma znaczenie? W przypadku nanoinfluencer\u00f3w (z zasi\u0119giem 100-1000 odbiorc\u00f3w) b\u0119dziesz mie\u0107 do czynienia z najbardziej jednorodn\u0105 spo\u0142eczno\u015bci\u0105. Mog\u0105 oni reklamowa\u0107 np. produkty niszowe. Mikroinfluencerzy (z zasi\u0119giem 1000 \u2013 10 000 odbiorc\u00f3w) maj\u0105 ju\u017c realny wp\u0142yw na decyzje zakupowe swoich fan\u00f3w. Kampanie reklamowe najcz\u0119\u015bciej prowadz\u0105 Social Media influencerzy, kt\u00f3rych zasi\u0119gi wynosz\u0105 ponad 10 000 odbiorc\u00f3w \u2013 wsp\u00f3\u0142praca z nimi b\u0119dzie jednak najdro\u017csza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_korzysci_plyna_z_Influencer_Marketingu\"><\/span><strong>Jakie korzy\u015bci p\u0142yn\u0105 z Influencer Marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dzia\u0142anie influencer marketingu opiera si\u0119 na znanej od lat regule autorytetu, regule rekomendacji a tak\u017ce marce osobistej. Te mechanizmy ca\u0142y czas s\u0105 skuteczne \u2013 przybieraj\u0105 tylko nowe formy. Rekomendacja osoby, kt\u00f3rej ufamy, od zawsze mia\u0142a wp\u0142yw na to, co kupujemy.<\/p>\n\n\n\n<p>Potrzeba szukania opinii na temat danej us\u0142ugi lub produktu w\u015br\u00f3d znajomych jest szczeg\u00f3lnie silna w pokoleniach millenials\u00f3w i Z, kt\u00f3rzy s\u0105 aktualnie najwi\u0119kszymi grupami konsument\u00f3w. Je\u015bli to w\u0142a\u015bnie Twoja grupa odbiorc\u00f3w, nie korzystaj\u0105c z us\u0142ug r\u00f3\u017cnych kategorii influencer\u00f3w, mo\u017cesz wiele straci\u0107, a wsp\u00f3\u0142pracuj\u0105c z nimi \u2013 zyska\u0107 wielu nowych klient\u00f3w.<\/p>\n\n\n\n<p>W zale\u017cno\u015bci od zakresu wsp\u00f3\u0142pracy <strong>tw\u00f3rca pomaga markom, u\u017cyczaj\u0105c sw\u00f3j wizerunek czy tworzy\u0107 dedykowany content dla sklepu.<\/strong> Du\u017cym zainteresowaniem ciesz\u0105 si\u0119 r\u00f3wnie\u017c konkursy organizowanie wsp\u00f3lnie przez firm\u0119 i influencera, haule zakupowe, a tak\u017ce recenzje konkretnych produkt\u00f3w.<\/p>\n\n\n\n<p>Tw\u00f3rcy internetowi przyci\u0105gaj\u0105 tysi\u0105ce odbiorc\u00f3w \u2013 warto wykorzysta\u0107 ich wp\u0142yw w celu zwi\u0119kszenia zasi\u0119gu kampanii i zbudowania zaufania do marki.<\/p><div class=\"ihsmh69f2bb34e09e6\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ihsmh69f2bb34e09e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ihsmh69f2bb34e09e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ihsmh69f2bb34e09e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ihsmh69f2bb34e09e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ihsmh69f2bb34e09e6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nzdbh69f2bb34e0969\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nzdbh69f2bb34e0969 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nzdbh69f2bb34e0969 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nzdbh69f2bb34e0969 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nzdbh69f2bb34e0969 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nzdbh69f2bb34e0969 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qplob69f2bb34e08e7\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qplob69f2bb34e08e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qplob69f2bb34e08e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qplob69f2bb34e08e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qplob69f2bb34e08e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qplob69f2bb34e08e7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pmozo69f2bb34e0867\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pmozo69f2bb34e0867 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pmozo69f2bb34e0867 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pmozo69f2bb34e0867 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pmozo69f2bb34e0867 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pmozo69f2bb34e0867 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rxriu69f2bb34e07ec\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rxriu69f2bb34e07ec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rxriu69f2bb34e07ec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rxriu69f2bb34e07ec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rxriu69f2bb34e07ec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rxriu69f2bb34e07ec {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dijgg69f2bb34e076e\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dijgg69f2bb34e076e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dijgg69f2bb34e076e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dijgg69f2bb34e076e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dijgg69f2bb34e076e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dijgg69f2bb34e076e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"thbho69f2bb34e06f2\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.thbho69f2bb34e06f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.thbho69f2bb34e06f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.thbho69f2bb34e06f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.thbho69f2bb34e06f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.thbho69f2bb34e06f2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qoyte69f2bb34e0668\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-5503 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Promocja marki w Internecie coraz cz\u0119\u015bciej opiera si\u0119 na wsp\u00f3\u0142pracy z influencerami. Je\u015bli kierujesz swoje us\u0142ugi i produkty do millenials\u00f3w lub pokolenia Z \u2013 ta forma marketingu b\u0119dzie strza\u0142em w dziesi\u0105tk\u0119. To w\u0142a\u015bnie w tej grupie wiekowej a\u017c 92% os\u00f3b przed zakupem szuka opinii w sieci. Jakie s\u0105 korzy\u015bci influencer marketingu? Jak szuka\u0107 influencer\u00f3w? Na [&hellip;]<\/p>\n","protected":false},"author":101039,"featured_media":8305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,309,350,54,143,75,315,308,128,387,150,240,211,125,241,290,446],"class_list":["post-5503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-bloger","tag-ciekawostka","tag-ciekawostki-2","tag-e-commerce","tag-facebook","tag-influencer","tag-influencer-marketing","tag-instagram","tag-instagram-stories","tag-promocje","tag-reklama","tag-smm","tag-social-media","tag-social-media-marketing","tag-tiktok","tag-tiktok-for-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym jest Influencer Marketing i jakie korzy\u015bci mo\u017ce czerpa\u0107 z niego marka? - WeNet<\/title>\n<meta name=\"description\" content=\"Jakie s\u0105 korzy\u015bci influencer marketingu? Jak szuka\u0107 influencer\u00f3w? Na czym opiera si\u0119 strategia influencer marketingowa? Przeczytaj w artykule\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer marketing \u2013 dlaczego warto wybra\u0107 ten rodzaj promocji?\" \/>\n<meta property=\"og:description\" content=\"Promocja marki w Internecie coraz cz\u0119\u015bciej opiera si\u0119 na wsp\u00f3\u0142pracy z influencerami. Je\u015bli kierujesz swoje us\u0142ugi i produkty do millenials\u00f3w lub pokolenia Z \u2013 ta forma marketingu b\u0119dzie strza\u0142em w dziesi\u0105tk\u0119. Jakie zalety ma influencer marketing? Na co zwr\u00f3ci\u0107 uwag\u0119, wybieraj\u0105c osob\u0119, z kt\u00f3r\u0105 b\u0119dziesz wsp\u00f3\u0142pracowa\u0107?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-16T12:11:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-16T12:11:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/Influencer_marketing_dlaczego_warto_wybrac_ten_rodzaj_promocji-e1634904720491.jpg\" \/>\n<meta name=\"author\" content=\"Oskar Przyborowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Influencer marketing \u2013 dlaczego warto wybra\u0107 ten rodzaj promocji?\" \/>\n<meta name=\"twitter:description\" content=\"Promocja marki w Internecie coraz cz\u0119\u015bciej opiera si\u0119 na wsp\u00f3\u0142pracy z influencerami. Je\u015bli kierujesz swoje us\u0142ugi i produkty do millenials\u00f3w lub pokolenia Z \u2013 ta forma marketingu b\u0119dzie strza\u0142em w dziesi\u0105tk\u0119. Jakie zalety ma influencer marketing? Na co zwr\u00f3ci\u0107 uwag\u0119, wybieraj\u0105c osob\u0119, z kt\u00f3r\u0105 b\u0119dziesz wsp\u00f3\u0142pracowa\u0107?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/Influencer_marketing_dlaczego_warto_wybrac_ten_rodzaj_promocji-e1634904720491.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oskar Przyborowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Czym jest Influencer Marketing i jakie korzy\u015bci mo\u017ce czerpa\u0107 z niego marka? - WeNet","description":"Jakie s\u0105 korzy\u015bci influencer marketingu? Jak szuka\u0107 influencer\u00f3w? Na czym opiera si\u0119 strategia influencer marketingowa? Przeczytaj w artykule","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/influencer-marketing-dlaczego-warto-wybrac-rodzaj-promocji\/","og_locale":"pl_PL","og_type":"article","og_title":"Influencer marketing \u2013 dlaczego warto wybra\u0107 ten rodzaj promocji?","og_description":"Promocja marki w Internecie coraz cz\u0119\u015bciej opiera si\u0119 na wsp\u00f3\u0142pracy z influencerami. Je\u015bli kierujesz swoje us\u0142ugi i produkty do millenials\u00f3w lub pokolenia Z \u2013 ta forma marketingu b\u0119dzie strza\u0142em w dziesi\u0105tk\u0119. Jakie zalety ma influencer marketing? 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