{"id":5517,"date":"2021-11-03T14:59:09","date_gmt":"2021-11-03T13:59:09","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=5517"},"modified":"2023-09-04T16:11:50","modified_gmt":"2023-09-04T14:11:50","slug":"8-czesto-popelnianych-bledow-social-media-marketingu","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/8-czesto-popelnianych-bledow-social-media-marketingu\/","title":{"rendered":"8 cz\u0119sto pope\u0142nianych b\u0142\u0119d\u00f3w w Social Media Marketingu"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5518 colorbox-5517 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/11\/SMM_bledy-e1635946043567.jpg\" alt=\"8_czesto_popelnianych_bledow_w_Social_Media_Marketingu\" width=\"1080\" height=\"720\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/p>\n<p><strong>Media spo\u0142eczno\u015bciowe daj\u0105 dzi\u015b firmom mn\u00f3stwo mo\u017cliwo\u015bci. Dzi\u0119ki nim mo\u017cna budowa\u0107 \u015bwiadomo\u015b\u0107 w\u0142asnej marki, nawi\u0105zywa\u0107 d\u0142ugotrwa\u0142e relacje z klientami, promowa\u0107 swoje produkty i us\u0142ugi czy zwi\u0119ksza\u0107 sprzeda\u017c. Nie zawsze jednak dzia\u0142ania w Social Mediach przynosz\u0105 zadowalaj\u0105ce efekty. Zastanawiasz si\u0119, z czego to wynika? Jak si\u0119 okazuje, firmy nie\u015bwiadomie pope\u0142niaj\u0105 wiele b\u0142\u0119d\u00f3w, kt\u00f3re uniemo\u017cliwiaj\u0105 osi\u0105gni\u0119cie sukcesu. Poznaj 8 cz\u0119sto pope\u0142nianych b\u0142\u0119d\u00f3w w mediach spo\u0142eczno\u015bciowych i sprawd\u017a, jak ich unika\u0107. <\/strong><\/p>\n<h2>Spis tre\u015bci<\/h2>\n<p><a href=\"#_Toc86845372\">1. Nieznajomo\u015b\u0107 grupy docelowej<\/a><\/p>\n<p><a href=\"#_Toc86845373\">2. Zbyt og\u00f3lne dzia\u0142ania i brak okre\u015blonego celu<\/a><\/p>\n<p><a href=\"#_Toc86845374\">3. Brak mierzenia efektywno\u015bci prowadzonych dzia\u0142a\u0144<\/a><\/p>\n<p><a href=\"#_Toc86845375\">4. Nieodpowiednie reagowanie na negatywne komentarze<\/a><\/p>\n<p><a href=\"#_Toc86845376\">5. Zbyt ma\u0142a aktywno\u015b\u0107 oraz nieregularno\u015b\u0107<\/a><\/p>\n<p><a href=\"#_Toc86845377\">6. Skupianie si\u0119 wy\u0142\u0105cznie na sprzeda\u017cy<\/a><\/p>\n<p><a href=\"#_Toc86845378\">7. Brak strategii marketingowej<\/a><\/p>\n<p><a href=\"#_Toc86845379\">8. Niewykorzystywanie r\u00f3\u017cnych dost\u0119pnych format\u00f3w.<\/a><\/p>\n<h2><a name=\"_Toc86845372\"><\/a>1. Nieznajomo\u015b\u0107 grupy docelowej<\/h2>\n<p>Pami\u0119taj, \u017ce aby prowadzi\u0107 skuteczne dzia\u0142ania w mediach spo\u0142eczno\u015bciowych, musisz przede wszystkim wiedzie\u0107, z kim si\u0119 komunikujesz i do kogo kierujesz swoje publikacje. <strong>Wiedza na temat tego, kto jest Twoim odbiorc\u0105 to absolutna podstawa.<\/strong> Koniecznie okre\u015bl wi\u0119c swoj\u0105 grup\u0119 docelow\u0105. Tylko w\u00f3wczas b\u0119dziesz w stanie tworzy\u0107 trafne komunikaty.<\/p>\n<p>Nie zapominaj, \u017ce innym j\u0119zykiem nale\u017cy si\u0119 zwraca\u0107 przyk\u0142adowo do m\u0142odzie\u017cy, a innym do os\u00f3b starszych. Ustal zatem, kim s\u0105 Twoi potencjalni klienci. Okre\u015bl ich:<\/p>\n<ul>\n<li>wiek,<\/li>\n<li>p\u0142e\u0107,<\/li>\n<li>miejsce zamieszkania (miasto czy wie\u015b),<\/li>\n<li>poziom wykszta\u0142cenia,<\/li>\n<li>status materialny,<\/li>\n<li>formy sp\u0119dzania wolnego czasu itd.<\/li>\n<\/ul>\n<p>Tak naprawd\u0119 wszystko zale\u017cy od tego, jaki produkt czy us\u0142ug\u0119 oferujesz. Postaraj si\u0119 jak najdok\u0142adniej okre\u015bli\u0107 profil swojego klienta. Znajomo\u015b\u0107 odbiorc\u00f3w i ich potrzeb nie tylko pozwoli Ci dostosowa\u0107 j\u0119zyk przekazu. Jest te\u017c konieczna przy tworzeniu kampanii reklamowych. Identyfikacja <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a> pozwoli Ci bowiem dotrze\u0107 do w\u0142a\u015bciwych os\u00f3b, kt\u00f3re mog\u0105 by\u0107 zainteresowane Twoj\u0105 ofert\u0105.<\/p>\n<h2><a name=\"_Toc86845373\"><\/a>2. Zbyt og\u00f3lne dzia\u0142ania i brak okre\u015blonego celu<\/h2>\n<p>Wa\u017cnym krokiem jest r\u00f3wnie\u017c okre\u015blenie celu. Zastan\u00f3w si\u0119, po co w\u0142a\u015bciwie chcesz prowadzi\u0107 komunikacj\u0119 na Facebooku, Instagramie czy innym portalu. Chcesz zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 Twojej marki? Skierowa\u0107 ruch na stron\u0119 WWW? A mo\u017ce zwi\u0119kszy\u0107 sprzeda\u017c? <strong>Im dok\u0142adniej sprecyzujesz swoje cele, tym lepiej.<\/strong><\/p>\n<p>Wiele firm dzia\u0142a w Social Mediach po omacku, a przez to b\u0142\u0105dzi i traci szans\u0119 na osi\u0105gni\u0119cie sukcesu. Niekt\u00f3rzy my\u015bl\u0105 tylko o zwi\u0119kszeniu liczby polubie\u0144 czy os\u00f3b obserwuj\u0105cych. Pami\u0119taj, \u017ce to jednak nie wystarczy. Zawsze trzeba ustali\u0107, co dalej. Prowadzenie komunikacji w mediach spo\u0142eczno\u015bciowych mo\u017ce przynie\u015b\u0107 naprawd\u0119 satysfakcjonuj\u0105ce rezultaty, trzeba jednak najpierw wiedzie\u0107, jakich efekt\u00f3w si\u0119 oczekuje.<\/p>\n<h2><a name=\"_Toc86845374\"><\/a>3. Brak mierzenia efektywno\u015bci prowadzonych dzia\u0142a\u0144<\/h2>\n<p>Kolejnym cz\u0119stym b\u0142\u0119dem wielu firm jest brak pomiaru rezultat\u00f3w. Je\u015bli okre\u015blisz ju\u017c sw\u00f3j cel, musisz p\u00f3\u017aniej oszacowa\u0107, na ile uda\u0142o Ci si\u0119 go osi\u0105gn\u0105\u0107. <strong>Dzi\u0119ki temu mo\u017cesz p\u00f3\u017aniej wprowadzi\u0107 niezb\u0119dne zmiany i zoptymalizowa\u0107 swoje dzia\u0142ania.<\/strong> Aby odnie\u015b\u0107 sukces, nale\u017cy bowiem testowa\u0107, sprawdza\u0107 i nanosi\u0107 poprawki.<\/p>\n<p>\u015aled\u017a statystyki swoich post\u00f3w, sprawdzaj, kiedy Twoi odbiorcy s\u0105 aktywni (w jakie dni tygodnia i o jakiej porze dnia) oraz jakie tre\u015bci najbardziej ich interesuj\u0105. Sprawdzaj wyniki swoich kampanii reklamowych. Przyk\u0142adowo, je\u015bli zaobserwujesz, \u017ce jaka\u015b reklama jest zupe\u0142nie niewydajna, wy\u0142\u0105cz j\u0105, aby zaoszcz\u0119dzi\u0107 sw\u00f3j bud\u017cet.<\/p>\n<p><a href=\"https:\/\/wenet.pl\/produkty\/marketing?utm_source=wenet.pl\/blog&amp;utm_medium=artykul&amp;utm_campaign=socialmedia\">Chcesz zwi\u0119kszy\u0107 ruch na stronie? Zbudowa\u0107 zaufanie klient\u00f3w? Doradzimy Ci, jak to zrobi\u0107. Sprawd\u017a &gt;&gt;<\/a><\/p>\n<h2><a name=\"_Toc86845375\"><\/a>4. Nieodpowiednie reagowanie na negatywne komentarze<\/h2>\n<p>Niekt\u00f3re firmy boj\u0105 si\u0119 jak ognia negatywnych opinii klient\u00f3w. Twierdz\u0105 bowiem, \u017ce mog\u0105 one ca\u0142kowicie zepsu\u0107 ich wizerunek. Wskutek takiego b\u0142\u0119dnego za\u0142o\u017cenia osoby zajmuj\u0105ce si\u0119 prowadzeniem firmowego profilu w Social Mediach nierzadko usuwaj\u0105 niepochlebne komentarze. Zdarza si\u0119 te\u017c, \u017ce zupe\u0142nie je ignoruj\u0105 i zostawiaj\u0105 bez odpowiedzi lub odpowiadaj\u0105 na nie w spos\u00f3b niegrzeczny. Jest to bardzo du\u017cy b\u0142\u0105d. Co zatem mo\u017cesz robi\u0107, gdy pod Twoim postem pojawi si\u0119 negatywny komentarz?<\/p>\n<p>Nie odpowiadaj z agresj\u0105 i nie atakuj komentuj\u0105cego, nawet je\u015bli jego s\u0142owa s\u0105 obra\u017aliwe. Podzi\u0119kuj za komentarz i konstruktywn\u0105 krytyk\u0119. Poka\u017c, \u017ce interesuje Ci\u0119 opinia Twoich klient\u00f3w i chcesz, by byli zadowoleni. Je\u015bli faktycznie wina le\u017cy po Twojej stronie, grzecznie przepro\u015b. Zaproponuj rozwi\u0105zanie problemu. Popro\u015b te\u017c o wys\u0142anie wiadomo\u015bci prywatnej. <strong>B\u0105d\u017a cierpliwy i kulturalny, a Twoi klienci na pewno to doceni\u0105<\/strong>.<\/p>\n<p>Pami\u0119taj te\u017c, \u017ce negatywne opinie mog\u0105 by\u0107 dla Ciebie szans\u0105, gdy\u017c s\u0105 informacj\u0105 zwrotn\u0105 o Twoich produktach czy us\u0142ugach. Dzi\u0119ki takim opiniom, wiesz, co nie podoba si\u0119 Twoim odbiorcom i co nale\u017cy poprawi\u0107. Wykorzystaj wi\u0119c to.<\/p>\n<h2><a name=\"_Toc86845376\"><\/a>5. Zbyt ma\u0142a aktywno\u015b\u0107 oraz nieregularno\u015b\u0107<\/h2>\n<p>Chcesz odnie\u015b\u0107 sukces w mediach spo\u0142eczno\u015bciowych? Publikuj tam regularnie i b\u0105d\u017a aktywny. Nie mo\u017cesz pozwoli\u0107 na to, by przez miesi\u0105c na Twoim profilu nic si\u0119 nie dzia\u0142o. Posty powinny pojawia\u0107 si\u0119 systematycznie (np. raz w tygodniu). Je\u015bli prowadzisz ma\u0142\u0105 firm\u0119, skup si\u0119 na jednym stosownym kanale, ale poka\u017c, \u017ce pr\u0119\u017cnie na nim dzia\u0142asz. Aktywny profil wygl\u0105da o wiele lepiej w oczach Twoich odbiorc\u00f3w. Lepiej wi\u0119c by\u0107 aktywnym na jednej platformie ni\u017c prowadzi\u0107 kilka martwych kont na r\u00f3\u017cnych portalach.<\/p>\n<h2><a name=\"_Toc86845377\"><\/a>6. Skupianie si\u0119 wy\u0142\u0105cznie na sprzeda\u017cy<\/h2>\n<p>Kup, pobierz, skorzystaj z oferty \u2013 takie komunikaty s\u0105 istotne, gdy\u017c zach\u0119caj\u0105 do dzia\u0142ania, jednak nie mo\u017ce by\u0107 tak, \u017ce b\u0119d\u0105 to jedyne tre\u015bci na Twoim profilu. <strong>Je\u015bli ka\u017cdy post b\u0119dzie mia\u0142 charakter sprzeda\u017cowy, klienci zniech\u0119c\u0105 si\u0119 i poczuj\u0105 si\u0119 zaatakowani<\/strong>. Nie warto sprzedawa\u0107 na si\u0142\u0119, gdy\u017c efekt mo\u017ce by\u0107 odwrotny do zamierzonego.<\/p>\n<p>Mieszaj wi\u0119c publikowane tre\u015bci. Raz na jaki\u015b czas oczywi\u015bcie informuj o swoich produktach czy us\u0142ugach, pokazuj ich zalety i subtelnie zach\u0119caj do ich nabycia. Dostarczaj jednak tak\u017ce warto\u015bciowych informacji w postaci ciekawych wpis\u00f3w na blogu czy infografik. Dzi\u0119ki temu zyskasz zaufanie klient\u00f3w, nawi\u0105\u017cesz z nimi relacje i zbudujesz pozycj\u0119 eksperta.<\/p>\n<h2><a name=\"_Toc86845378\"><\/a>7. Brak strategii marketingowej<\/h2>\n<p>Jak ju\u017c zosta\u0142o wspomniane, w Social Mediach nie mo\u017cna dzia\u0142a\u0107 na o\u015blep. Firmy, kt\u00f3re nie maj\u0105 przygotowanej strategii, zazwyczaj nie widz\u0105 rezultat\u00f3w swoich wysi\u0142k\u00f3w. <strong>Bardzo wa\u017cne jest zatem przygotowanie dok\u0142adnego planu dzia\u0142ania. <\/strong>Najlepiej rozpisa\u0107 go sobie na kartce lub w edytorze tekstowym. Dobry plan sprawi, \u017ce praca b\u0119dzie przyjemniejsza, \u0142atwiejsza i efektywniejsza.<\/p>\n<p>Zastan\u00f3w si\u0119 m.in.:<\/p>\n<ul>\n<li>Ile czasu i pieni\u0119dzy mo\u017cesz po\u015bwi\u0119ci\u0107 na prowadzenie profili w Social Mediach?<\/li>\n<li>Do jakich os\u00f3b chcesz dotrze\u0107?<\/li>\n<li>Jakie s\u0105 Twoje g\u0142\u00f3wne cele?<\/li>\n<li>Kto ma zajmowa\u0107 si\u0119 komunikacj\u0105 Twojej firmy\/marki w mediach spo\u0142eczno\u015bciowych?<\/li>\n<li>Jak cz\u0119sto jeste\u015b w stanie publikowa\u0107?<\/li>\n<li>Jakimi tre\u015bciami chcesz dzieli\u0107 si\u0119 ze swoimi odbiorcami?<\/li>\n<\/ul>\n<p>Odpowiedz sobie na najwa\u017cniejsze pytania, opracuj strategi\u0119 i dzia\u0142aj.<\/p>\n<h2><a name=\"_Toc86845379\"><\/a>8. Niewykorzystywanie r\u00f3\u017cnych dost\u0119pnych format\u00f3w<\/h2>\n<p>Social Media daj\u0105 naprawd\u0119 wiele mo\u017cliwo\u015bci. Trzeba jednak umie\u0107 je wykorzysta\u0107. Na niekt\u00f3rych firmowych profilach na Facebooku \u2013 m\u00f3wi\u0105c kolokwialnie \u2013 wieje nud\u0105. Publikowane tre\u015bci z czasem staj\u0105 si\u0119 dla odbiorc\u00f3w monotonne. Aby tego unikn\u0105\u0107, <strong>nale\u017cy<\/strong> <strong>zadba\u0107 o r\u00f3\u017cnorodno\u015b\u0107<\/strong>.<\/p>\n<p>Chcesz przyci\u0105gn\u0105\u0107 uwag\u0119 u\u017cytkownik\u00f3w? Wykorzystuj r\u00f3\u017cne formaty. Publikuj artyku\u0142y, posty z grafikami, ciekawe infografiki, zdj\u0119cia, filmy i prezentacje, ale od czasu do czasu te\u017c gify czy memy. Dzi\u0119ki temu zaanga\u017cujesz swoich fan\u00f3w i sprawisz, \u017ce Tw\u00f3j profil b\u0119dzie naprawd\u0119 interesuj\u0105cy.<\/p>\n<p>Podsumowuj\u0105c, promocja firmy w mediach spo\u0142eczno\u015bciowych jest obecnie bardzo wa\u017cna i potrafi przynie\u015b\u0107 wiele korzy\u015bci. \u017beby jednak rezultaty by\u0142y widoczne, trzeba unika\u0107 cz\u0119sto pope\u0142nianych przez firmy b\u0142\u0119d\u00f3w. We\u017a pod uwag\u0119 wy\u017cej przedstawione porady, wyr\u00f3\u017cnij si\u0119 na tle konkurencji i rozwijaj sw\u00f3j biznes.<\/p><div class=\"rzwoh69f2bb530b3d0\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5517 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nseom69f2bb530b32c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nseom69f2bb530b32c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nseom69f2bb530b32c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nseom69f2bb530b32c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nseom69f2bb530b32c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ngjha69f2bb530910a\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5517 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ngjha69f2bb530910a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ngjha69f2bb530910a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ngjha69f2bb530910a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ngjha69f2bb530910a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ngjha69f2bb530910a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rfmin69f2bb530908b\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5517 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rfmin69f2bb530908b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rfmin69f2bb530908b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rfmin69f2bb530908b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rfmin69f2bb530908b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rfmin69f2bb530908b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tboky69f2bb530900e\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5517 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tboky69f2bb530900e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tboky69f2bb530900e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tboky69f2bb530900e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tboky69f2bb530900e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tboky69f2bb530900e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dolty69f2bb5308f8d\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5517 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dolty69f2bb5308f8d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dolty69f2bb5308f8d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dolty69f2bb5308f8d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dolty69f2bb5308f8d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dolty69f2bb5308f8d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xnvrm69f2bb5308f13\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-5517 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media spo\u0142eczno\u015bciowe daj\u0105 dzi\u015b firmom mn\u00f3stwo mo\u017cliwo\u015bci. Dzi\u0119ki nim mo\u017cna budowa\u0107 \u015bwiadomo\u015b\u0107 w\u0142asnej marki, nawi\u0105zywa\u0107 d\u0142ugotrwa\u0142e relacje z klientami, promowa\u0107 swoje produkty i us\u0142ugi czy zwi\u0119ksza\u0107 sprzeda\u017c. Nie zawsze jednak dzia\u0142ania w Social Mediach przynosz\u0105 zadowalaj\u0105ce efekty. Zastanawiasz si\u0119, z czego to wynika? Jak si\u0119 okazuje, firmy nie\u015bwiadomie pope\u0142niaj\u0105 wiele b\u0142\u0119d\u00f3w, kt\u00f3re uniemo\u017cliwiaj\u0105 osi\u0105gni\u0119cie sukcesu. [&hellip;]<\/p>\n","protected":false},"author":101033,"featured_media":5518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,75,221,128,102,239,211,125,241,298,410,79],"class_list":["post-5517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-facebook","tag-grupa-docelowa","tag-instagram","tag-linkedin","tag-media-spolecznosciowe","tag-smm","tag-social-media","tag-social-media-marketing","tag-statystyki","tag-strategia-marketingowa","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 cz\u0119sto pope\u0142nianych b\u0142\u0119d\u00f3w w Social Media Marketingu - WeNet<\/title>\n<meta name=\"description\" content=\"Media spo\u0142eczno\u015bciowe daj\u0105 dzi\u015b firmom mn\u00f3stwo mo\u017cliwo\u015bci. 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