{"id":6028,"date":"2022-04-20T11:20:06","date_gmt":"2022-04-20T09:20:06","guid":{"rendered":"http:\/\/wenet.pl\/?p=6028"},"modified":"2023-09-04T15:58:54","modified_gmt":"2023-09-04T13:58:54","slug":"social-media-optimization-poznaj-6-kluczowych-technik-smo","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/social-media-optimization-poznaj-6-kluczowych-technik-smo\/","title":{"rendered":"Co to jest Social Media Optimization? Poznaj 6 kluczowych technik SMO"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6032 colorbox-6028 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/Co_to_jest_Social_Media_Optimization_Poznaj_6_kluczowych_technik_SMO.png\" alt=\"Co_to_jest_Social_Media_Optimization_Poznaj_6_kluczowych_technik_SMO\" width=\"1080\" height=\"720\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/Co_to_jest_Social_Media_Optimization_Poznaj_6_kluczowych_technik_SMO.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/Co_to_jest_Social_Media_Optimization_Poznaj_6_kluczowych_technik_SMO-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/Co_to_jest_Social_Media_Optimization_Poznaj_6_kluczowych_technik_SMO-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/Co_to_jest_Social_Media_Optimization_Poznaj_6_kluczowych_technik_SMO-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/Co_to_jest_Social_Media_Optimization_Poznaj_6_kluczowych_technik_SMO-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/Co_to_jest_Social_Media_Optimization_Poznaj_6_kluczowych_technik_SMO-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/Co_to_jest_Social_Media_Optimization_Poznaj_6_kluczowych_technik_SMO-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/p>\n<p><strong>Prowadzisz biznes i chcesz pozyska\u0107 nowych odbiorc\u00f3w? Zgodnie z zasad\u0105 \u201eb\u0105d\u017a tam, gdzie Twoi klienci\u201d musisz wi\u0119c promowa\u0107 firm\u0119 w mediach spo\u0142eczno\u015bciowych. Jednak sama obecno\u015b\u0107 na Facebooku, Instagramie czy Twitterze nie wystarczy. By zwi\u0119kszy\u0107 widoczno\u015b\u0107 swojej marki w sieci i dotrze\u0107 do u\u017cytkownik\u00f3w Internetu, musisz zainwestowa\u0107 w Social Media Optimization. Jednak najpierw sprawd\u017a, czym jest ta strategia i poznaj skuteczne techniki SMO, dzi\u0119ki kt\u00f3rym zbudujesz warto\u015bciowy ruch.<\/strong><\/p>\n<h2><strong>Social Media Optimization \u2013 co to jest? <\/strong><\/h2>\n<p>Czy wiesz, \u017ce wed\u0142ug najnowszych statystyk <strong>ponad 27 milion\u00f3w Polak\u00f3w korzysta z medi\u00f3w spo\u0142eczno\u015bciowych<\/strong><a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>? M\u00f3wi to du\u017co o tym, jak wa\u017cnym krokiem jest stworzenie kana\u0142\u00f3w w Social Mediach dla biznesu. Prowadzenie marketingu na takich platformach jak np. Facebook, YouTube, Twitter, Instagram, <a href=\"https:\/\/wenet.pl\/blog\/jak-prowadzic-konto-na-linkedin-krotki-przewodnik\/\">LinkedIn<\/a>, Snapchat czy TikTok stanowi dzi\u015b w\u0142a\u015bciwie konieczno\u015b\u0107 zar\u00f3wno dla drobnych przedsi\u0119biorc\u00f3w, jak i wielkich korporacji. To prawdziwa <a href=\"https:\/\/wenet.pl\/oferta\/marketing-lokalny-online?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=Social+Media+Optimization\">wizyt\u00f3wka firmy<\/a> w Internecie.<\/p>\n<p>Obecnie wiemy ju\u017c jednak, \u017ce sama obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych to za ma\u0142o. Tylko dzi\u0119ki aktywno\u015bci oraz optymalizacji dzia\u0142a\u0144 mo\u017cesz zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 marki w sieci i dotrze\u0107 do nowych odbiorc\u00f3w. <strong>Pomy\u015bl wi\u0119c przysz\u0142o\u015bciowo o swoim biznesie i si\u0119gnij po narz\u0119dzie znane jako Social Media Optimization<\/strong>, czyli po jedn\u0105 z najciekawszych strategii marketingu cyfrowego.<\/p>\n<p>Czym jest SMO? To wszelkie dzia\u0142ania, kt\u00f3rych celem jest z jednej strony dostosowanie witryny internetowej pod skuteczn\u0105 aktywno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych, a z drugiej dopasowanie kont na tych platformach do potrzeb kierowania ruchu na firmowy serwis. Strategi\u0119 t\u0119 mo\u017cna por\u00f3wna\u0107 do pozycjonowania. Jednak w tym przypadku optymalizacja dotyczy profili w Social Mediach, dzi\u0119ki kt\u00f3rej mo\u017cesz dotrze\u0107 do wi\u0119kszej liczby u\u017cytkownik\u00f3w z <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a>.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b4967162-340b-43e4-9fd1-0d3c5a4afb8e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b4967162-340b-43e4-9fd1-0d3c5a4afb8e\" class=\"hs-cta-node hs-cta-b4967162-340b-43e4-9fd1-0d3c5a4afb8e\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/b4967162-340b-43e4-9fd1-0d3c5a4afb8e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-b4967162-340b-43e4-9fd1-0d3c5a4afb8e\" class=\"hs-cta-img colorbox-6028 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/b4967162-340b-43e4-9fd1-0d3c5a4afb8e.png\" alt=\"www_korzeniowski_wiekszy\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'b4967162-340b-43e4-9fd1-0d3c5a4afb8e', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Optymalizacja medi\u00f3w spo\u0142eczno\u015bciowych firmy \u2013 korzy\u015bci<\/strong><\/h2>\n<p>Skuteczna promocja biznesu powinna odbywa\u0107 si\u0119 na wielu r\u00f3\u017cnych kana\u0142ach. <strong>Dlatego te\u017c tak wa\u017cna dla Twojej firmy jest strategia SMO, kt\u00f3ra skupia si\u0119 na integracji dzia\u0142a\u0144 w mediach spo\u0142eczno\u015bciowych z tymi na stronie WWW<\/strong>. Ma sprawi\u0107, \u017ce linkowanie do serwisu z kont w Social Mediach b\u0119dzie niezwykle proste, a sama witryna pojawi si\u0119 w dyskusjach oraz w wynikach wewn\u0119trznych wyszukiwarek takich portali jak YouTube czy Facebook.<\/p>\n<p>Zastanawiasz si\u0119, jakie korzy\u015bci wynikaj\u0105 z Social Media Optimization? Zacznij optymalizowa\u0107 media spo\u0142eczno\u015bciowe swojej firmy, a:<\/p>\n<ul>\n<li>pozyskasz wi\u0119kszy ruch na stron\u0119 internetow\u0105,<\/li>\n<li>zwi\u0119kszysz zainteresowanie ofert\u0105 w\u015br\u00f3d odbiorc\u00f3w,<\/li>\n<li>dotrzesz do nowych u\u017cytkownik\u00f3w i zbudujesz spo\u0142eczno\u015b\u0107,<\/li>\n<li>zyskasz mo\u017cliwo\u015b\u0107 szybkiego reagowania na sytuacje kryzysowe,<\/li>\n<li>po\u015brednio wp\u0142yniesz na wzrost sprzeda\u017cy i zmniejszysz koszty reklamy,<\/li>\n<li>zdob\u0119dziesz wi\u0119ksz\u0105 \u015bwiadomo\u015b\u0107 marki w\u015br\u00f3d u\u017cytkownik\u00f3w,<\/li>\n<li>zbudujesz pozytywny wizerunek firmy w Internecie,<\/li>\n<li>wzmocnisz efekty pozycjonowania strony WWW czy e-sklepu,<\/li>\n<li>usprawnisz komunikacj\u0119 na linii odbiorcy-przedsi\u0119biorstwo,<\/li>\n<li>jeszcze lepiej poznasz oczekiwania i preferencje potencjalnych klient\u00f3w.<\/li>\n<\/ul>\n<p>Jak widzisz, <strong>SMO niesie za sob\u0105 wiele korzy\u015bci<\/strong>. Pami\u0119taj przy tym, \u017ce takie dzia\u0142ania \u2013 podobnie jak <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=Social+Media+Optimization\">optymalizacja SEO<\/a> \u2013 to d\u0142ugofalowa i z\u0142o\u017cona strategia, kt\u00f3ra realizowana poprawnie mo\u017ce przynosi\u0107 trwa\u0142e rezultaty.<\/p>\n<p><a href=\"https:\/\/wenet.pl\/oferta\/marketing-lokalny-online?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=Social+Media+Optimization\">Chcesz zwi\u0119kszy\u0107 ruch na stronie? Zbudowa\u0107 zaufanie klient\u00f3w? Doradzimy Ci, jak to zrobi\u0107. Sprawd\u017a &gt;&gt;<\/a><\/p>\n<h2><strong>Techniki SMO \u2013 jak zoptymalizowa\u0107 profile w mediach spo\u0142eczno\u015bciowych?\u00a0 <\/strong><\/h2>\n<p>Cho\u0107 mo\u017cesz nie zdawa\u0107 sobie z tego sprawy, wi\u0119kszo\u015b\u0107 marek pope\u0142nia b\u0142\u0119dy przy tworzeniu strategii marketingowej w mediach spo\u0142eczno\u015bciowych. Du\u017ca cz\u0119\u015b\u0107 firm nie dok\u0142ada bowiem wystarczaj\u0105cych stara\u0144, by odpowiednio zoptymalizowa\u0107 swoje profile na r\u00f3\u017cnych platformach. Nie id\u017a ich \u015bladem! Przy tak ogromnej konkurencji, <strong>SMO pozwoli Ci poprawi\u0107 konwersj\u0119 i zwi\u0119kszy\u0107 sprzeda\u017c<\/strong>. Wystarczy, \u017ce wykorzystasz poni\u017csze techniki Social Media Optimization.<\/p>\n<h2><strong>1. Zoptymalizuj Social Media firmy pod k\u0105tem wyszukiwarki spo\u0142eczno\u015bciowej<\/strong><\/h2>\n<p>Za\u0142o\u017cenie konta na Instragramie czy Facebooku to nic trudnego. Pami\u0119taj jednak, \u017ce przy tworzeniu profilu dla firmy, musisz do\u0142o\u017cy\u0107 wszelkich stara\u0144, aby uzupe\u0142ni\u0107 go o wszystkie wa\u017cne informacje. Poza umieszczeniem danych kontaktowych zadbaj r\u00f3wnie\u017c o sp\u00f3jn\u0105 komunikacj\u0119 na r\u00f3\u017cnych portalach, dodaj zdj\u0119cia oraz umie\u015b\u0107 klikalny link do swojej witryny.<\/p>\n<p>Dzia\u0142ania te wp\u0142yn\u0105 na generowany przez kana\u0142y spo\u0142eczno\u015bciowe ruch, tym bardziej, je\u015bli zoptymalizujesz firmowe konto pod k\u0105tem wyszukiwanych przez u\u017cytkownik\u00f3w hase\u0142. <strong>W ramach dzia\u0142a\u0144 SMO musisz wi\u0119c umieszcza\u0107 s\u0142owa kluczowe i frazy w postach, hasztagach czy zak\u0142adkach \u201eO mnie\u201d<\/strong>. Lepsz\u0105 optymalizacj\u0119 pod kontem wyszukiwa\u0144 zyskasz te\u017c, gdy opcje kontaktu z Twoj\u0105 firm\u0105 b\u0119d\u0105 sp\u00f3jne we wszystkich portalach.<\/p>\n<h2><strong>2. Publikuj posty we w\u0142a\u015bciwym miejscu i czasie<\/strong><\/h2>\n<p>Sukces w mediach spo\u0142eczno\u015bciowych mo\u017cesz osi\u0105gn\u0105\u0107 np. poprzez publikacj\u0119 wysokiej jako\u015bci tre\u015bci. <strong>Wpisy na firmowym koncie musz\u0105 by\u0107 ju\u017c nie tylko interesuj\u0105ce, ale nale\u017cy udost\u0119pnia\u0107 je w czasie, gdy jest najbardziej prawdopodobne, \u017ce zaanga\u017cuj\u0105 odbiorc\u00f3w<\/strong>. Musisz wi\u0119c przeanalizowa\u0107, kiedy Twoi odbiorcy korzystaj\u0105 z Social Medi\u00f3w oraz przetestowa\u0107 cz\u0119stotliwo\u015b\u0107 wstawiania nowych wpis\u00f3w. Wi\u0119cej o tym, kiedy warto publikowa\u0107 posty przeczytasz <a href=\"https:\/\/wenet.pl\/blog\/publikowac-posty-mediach-spolecznosciowych-wskazowki-2021\/\">pod tym linkiem<\/a>.<\/p>\n<p>Wykorzystaj SMO i opracuj strategi\u0119 promocji tre\u015bci. W tym celu dostosuj materia\u0142y do r\u00f3\u017cnych kana\u0142\u00f3w oraz ustal optymaln\u0105 por\u0119 publikacji i liczb\u0119 post\u00f3w na ka\u017cdej platformie.<\/p>\n<h2><strong>3. Wykorzystaj Social Icons, czyli przyciski udost\u0119pniania tre\u015bci<\/strong><\/h2>\n<p>Jednym z najwa\u017cniejszych dzia\u0142a\u0144 w ramach SMO jest umieszczenie na firmowej stronie internetowej Social Icons. S\u0105 to przyciski, kt\u00f3re umo\u017cliwiaj\u0105 udost\u0119pnienie wybranych tre\u015bci w mediach spo\u0142eczno\u015bciowych. Oznacza to, \u017ce ju\u017c za pomoc\u0105 jednego klikni\u0119cia u\u017cytkownik b\u0119dzie m\u00f3g\u0142 opublikowa\u0107 na swoim profilu konkretne materia\u0142y z Twojej witryny.<img decoding=\"async\" class=\"aligncenter size-full wp-image-6029 colorbox-6028 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-icons-.png\" alt=\"social_icons\" width=\"952\" height=\"346\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-icons-.png 952w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-icons--200x73.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-icons--825x300.png 825w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-icons--768x279.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-icons--696x253.png 696w\" data-sizes=\"(max-width: 952px) 100vw, 952px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 952px; --smush-placeholder-aspect-ratio: 952\/346;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Przyk\u0142ad wykorzystania Social Icons na stronie <\/em><a href=\"https:\/\/wenet.pl\/\"><em>blog.wenet.pl<\/em><\/a><\/p>\n<p>Dlaczego to takie wa\u017cne? Przede wszystkim dlatego, \u017ce <strong>dedykowane przyciski zwi\u0119kszaj\u0105 szans\u0119 na udost\u0119pnienie opublikowanej tre\u015bci w witrynie przez odbiorc\u00f3w<\/strong>. A to po\u015brednio wp\u0142ywa r\u00f3wnie\u017c na pozycjonowanie strony WWW i ranking w wyszukiwarce. Podobn\u0105 rol\u0119 odgrywaj\u0105 widgety, kt\u00f3re automatycznie przekierowuj\u0105 u\u017cytkownika do Twoich kont w SM. Dzi\u0119ki nim w prosty spos\u00f3b zyskasz r\u00f3wnie\u017c polubienia czy nowych obserwator\u00f3w.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6031 colorbox-6028 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-media-widgety.png\" alt=\"social_media_widgety\" width=\"1347\" height=\"333\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-media-widgety.png 1347w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-media-widgety-200x49.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-media-widgety-840x208.png 840w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-media-widgety-768x190.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-media-widgety-1200x297.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-media-widgety-696x172.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/social-media-widgety-1068x264.png 1068w\" data-sizes=\"(max-width: 1347px) 100vw, 1347px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1347px; --smush-placeholder-aspect-ratio: 1347\/333;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Przyk\u0142ad strony (<\/em><a href=\"https:\/\/wenet.pl\/\"><em>WeNet.pl<\/em><\/a><em>) z umieszczonymi przyciskami do Social Medi\u00f3w<\/em><\/p>\n<h2><strong>4. Zoptymalizuj swoje linki<\/strong><\/h2>\n<p>Z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce budowanie warto\u015bciowego profilu linkowego to podstawa <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacji SEO<\/a>. <strong>Pozyskiwanie link\u00f3w przychodz\u0105cych to r\u00f3wnie\u017c wa\u017cny element Social Media Optimization<\/strong>. Chocia\u017c odno\u015bniki w mediach spo\u0142eczno\u015bciowych nie wp\u0142ywaj\u0105 bezpo\u015brednio na <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=Social+Media+Optimization\">pozycjonowanie<\/a>, to ich obecno\u015b\u0107 uwiarygadnia link building do Twojej strony i sprawia, \u017ce Google ocenia witryn\u0119 jako warto\u015bciow\u0105.<\/p>\n<p>W ramach SMO:<\/p>\n<ul>\n<li>sprawd\u017a, czy kierujesz odbiorc\u00f3w do w\u0142a\u015bciwych stron docelowych,<\/li>\n<li>przygotuj atrakcyjne CTA (wezwania do dzia\u0142ania) i opisy do klikalnych post\u00f3w,<\/li>\n<li>dodaj atrybuty UTM do udost\u0119pnianych link\u00f3w, by \u015bledzi\u0107 liczb\u0119 klikni\u0119\u0107.<\/li>\n<\/ul>\n<p>Pami\u0119taj r\u00f3wnie\u017c, aby umieszcza\u0107 linki do konkretnych tre\u015bci w postach i komentarzach.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-img colorbox-6028 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\" alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>5. Stosuj s\u0142owa kluczowe i hasztagi<\/strong><\/h2>\n<p>Z pewno\u015bci\u0105 na profilach swojej firmy w mediach spo\u0142eczno\u015bciowych publikujesz r\u00f3\u017cnego rodzaju tre\u015bci. Nie ka\u017cdy wpis b\u0119dzie mia\u0142 tak\u0105 sam\u0105 rang\u0119. Dlatego <strong>poza og\u00f3ln\u0105 strategi\u0105 publikacji, warto wi\u0119c zadba\u0107 o optymalizacj\u0119 najwa\u017cniejszych post\u00f3w<\/strong>, w ramach kt\u00f3rej musisz:<\/p>\n<ul>\n<li>doda\u0107 wezwania do dzia\u0142ania,<\/li>\n<li>uzupe\u0142ni\u0107 opisy o s\u0142owa kluczowe i hasztagi,<\/li>\n<li>wykorzysta\u0107 elementy wizualne oraz interaktywne,<\/li>\n<li>zachowa\u0107 r\u00f3wnowag\u0119 pomi\u0119dzy promocj\u0105 a budowaniem marki.<\/li>\n<\/ul>\n<p>Dzi\u0119ki przede wszystkim hasztagom oraz s\u0142owom kluczowym do Twoich post\u00f3w b\u0119dzie mog\u0142a dotrze\u0107 du\u017co wi\u0119ksza liczba u\u017cytkownik\u00f3w.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6030 colorbox-6028 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/post.png\" alt=\"post\" width=\"735\" height=\"770\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/post.png 735w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/post-153x160.png 153w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/post-286x300.png 286w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/post-696x729.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/04\/post-401x420.png 401w\" data-sizes=\"(max-width: 735px) 100vw, 735px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 735px; --smush-placeholder-aspect-ratio: 735\/770;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Przyk\u0142ad prawid\u0142owo zoptymalizowanego postu na profilu <\/em><a href=\"https:\/\/www.facebook.com\/WeNet.Group\"><em>WeNet Group<\/em><\/a><em> na Facebooku<\/em><\/p>\n<h2 style=\"text-align: left;\"><strong>6. Zadbaj o UX strony internetowej<\/strong><\/h2>\n<p>Wiesz ju\u017c, \u017ce <strong>Social Media Optimization obejmuje zar\u00f3wno dzia\u0142ania w kana\u0142ach spo\u0142eczno\u015bciowych, jak i na stronie internetowej<\/strong>. W ramach SMO musisz na przyk\u0142ad zadba\u0107 o popraw\u0119 do\u015bwiadcze\u0144 u\u017cytkownika z witryn\u0105. To za\u015b oznacza, \u017ce nale\u017cy zoptymalizowa\u0107 witryn\u0119 zgodnie z zasadami UX (User Experience), aby by\u0142a u\u017cyteczna, prosta w obs\u0142udze, atrakcyjna, szybka w dzia\u0142aniu i bezpieczna.<\/p>\n<p>Koniecznym krokiem jest r\u00f3wnie\u017c zadbanie o mobiln\u0105 wersj\u0119 <a href=\"https:\/\/wenet.pl\/oferta\/strony-www?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=Social+Media+Optimization\">strony WWW<\/a>. W\u0142a\u015bciwe wy\u015bwietlanie si\u0119 witryny na r\u00f3\u017cnych urz\u0105dzeniach i ekranach gwarantuje technologia RWD. Jest to o tyle wa\u017cne, \u017ce media spo\u0142eczno\u015bciowe przegl\u0105damy przede wszystkim na smartfonach, a serwis dostosowany do urz\u0105dze\u0144 mobilnych ma wi\u0119ksz\u0105 szans\u0119 na wy\u017csz\u0105 pozycj\u0119 w wynikach wyszukiwania.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player lazyload\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/AkY-fVttiLk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<h2><strong>SMO \u2013 jak zwi\u0119kszy\u0107 ruch na stronie poprzez Social Media? Podsumowanie<\/strong><\/h2>\n<p>Social Media Optimization to skuteczna strategia, kt\u00f3ra wp\u0142ywa na wzrost \u015bwiadomo\u015bci Twojej marki w Internecie. Wymienione wy\u017cej techniki, to tylko kilka spo\u015br\u00f3d wielu dzia\u0142a\u0144, kt\u00f3re mo\u017cesz wdro\u017cy\u0107, aby dostosowa\u0107 stron\u0119 internetow\u0105 do potrzeb promowania jej w mediach spo\u0142eczno\u015bciowych.<\/p>\n<p>W ramach strategii SMO mo\u017cesz wykorzysta\u0107 r\u00f3wnie\u017c inne narz\u0119dzia np. systemy komentarzy czy rejestracj\u0119 po\u0142\u0105czon\u0105 z profilem oraz r\u00f3\u017cne kana\u0142y \u2013 Facebook, Instagram, YouTube itd. <strong>Dzi\u0119ki optymalizacji po\u0142\u0105czysz u\u017cytkownik\u00f3w odwiedzaj\u0105cych stron\u0119 oraz tych, kt\u00f3rzy \u015bledz\u0105 poczynania marki w mediach spo\u0142eczno\u015bciowych<\/strong>.<\/p>\n<p>Je\u017celi potrzebujesz pomocy, to mo\u017cesz skorzysta\u0107 z oferty <a href=\"https:\/\/wenet.pl\/?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=Social+Media+Optimization\">agencji reklamowej WeNet<\/a>. Ju\u017c kilka dzia\u0142a\u0144 specjalist\u00f3w sprawi, \u017ce zbudujesz sp\u00f3jn\u0105 i wielowymiarow\u0105 kampani\u0119 reklamow\u0105. Wybierz pakiet, dzi\u0119ki kt\u00f3remu promocja Twojej oferty w sieci b\u0119dzie jeszcze efektywniejsza. Sprawd\u017a r\u00f3wnie\u017c najnowsze <a href=\"https:\/\/wenet.pl\/blog\/10-trendow-social-mediach-sprawdz-angazowac-odbiorcow\/\">trendy w Social Mediach<\/a> i dowiedz si\u0119, jak anga\u017cowa\u0107 odbiorc\u00f3w.<\/p>\n<p>\u0179r\u00f3d\u0142o:<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/datareportal.com\/reports\/digital-2022-poland\">https:\/\/datareportal.com\/reports\/digital-2022-poland<\/a><\/p><div class=\"xrams6a33be3174152\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6028 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mrlho6a33be3174102 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mrlho6a33be3174102 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mrlho6a33be3174102 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mrlho6a33be3174102 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mrlho6a33be3174102 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mcddp6a33be31740b5\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6028 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mcddp6a33be31740b5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mcddp6a33be31740b5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mcddp6a33be31740b5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mcddp6a33be31740b5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mcddp6a33be31740b5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"awofg6a33be3174068\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6028 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.awofg6a33be3174068 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.awofg6a33be3174068 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.awofg6a33be3174068 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.awofg6a33be3174068 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.awofg6a33be3174068 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uthvm6a33be317401b\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6028 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uthvm6a33be317401b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uthvm6a33be317401b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uthvm6a33be317401b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uthvm6a33be317401b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uthvm6a33be317401b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ynhze6a33be3173fc6\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6028 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ynhze6a33be3173fc6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ynhze6a33be3173fc6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ynhze6a33be3173fc6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ynhze6a33be3173fc6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ynhze6a33be3173fc6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uholj6a33be3173f78\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6028 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uholj6a33be3173f78 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uholj6a33be3173f78 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uholj6a33be3173f78 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uholj6a33be3173f78 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uholj6a33be3173f78 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"relkv6a33be3173f26\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-6028 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Zgodnie z zasad\u0105 \u201eb\u0105d\u017a tam, gdzie Twoi klienci\u201d musisz wi\u0119c promowa\u0107 firm\u0119 w mediach spo\u0142eczno\u015bciowych. Jednak sama obecno\u015b\u0107 na Facebooku, Instagramie czy Twitterze nie wystarczy. By zwi\u0119kszy\u0107 widoczno\u015b\u0107 swojej marki w sieci i dotrze\u0107 do u\u017cytkownik\u00f3w Internetu, musisz zainwestowa\u0107 w Social Media Optimization. Jednak najpierw sprawd\u017a, czym jest [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":6032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,75,76,128,177,239,520,211,519,125,241,521],"class_list":["post-6028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-facebook","tag-facebook-ads","tag-instagram","tag-marketing-w-sieci","tag-media-spolecznosciowe","tag-optymalizacja-mediow-spolecznosciowych","tag-smm","tag-smo","tag-social-media","tag-social-media-marketing","tag-social-media-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na czym polega SMO? 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