{"id":6059,"date":"2022-05-09T11:58:10","date_gmt":"2022-05-09T09:58:10","guid":{"rendered":"http:\/\/wenet.pl\/?p=6059"},"modified":"2023-09-04T15:58:04","modified_gmt":"2023-09-04T13:58:04","slug":"eko-e-commerce-zmienia-handel-internetowy-czym-zasada-7r","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/eko-e-commerce-zmienia-handel-internetowy-czym-zasada-7r\/","title":{"rendered":"Jak eko e-commerce zmienia handel internetowy? Czym jest zasada 7R?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6060 colorbox-6059 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Blog_WeNet_Google_algoritm-5.jpg\" alt=\"Jak_eko_e-commerce_zmienia_handel_internetowy_Czym_jest_zasada_7R\" width=\"1080\" height=\"720\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Blog_WeNet_Google_algoritm-5.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Blog_WeNet_Google_algoritm-5-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Blog_WeNet_Google_algoritm-5-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Blog_WeNet_Google_algoritm-5-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Blog_WeNet_Google_algoritm-5-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Blog_WeNet_Google_algoritm-5-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Blog_WeNet_Google_algoritm-5-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/p>\n<p><strong>Internet to obecnie niezwykle popularny kana\u0142 sprzeda\u017cy. Ju\u017c nawet 77% u\u017cytkownik\u00f3w decyduje si\u0119 na robienie zakup\u00f3w t\u0105 drog\u0105<\/strong><a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><strong>. Nic wi\u0119c dziwnego, \u017ce powstaje coraz wi\u0119cej sklep\u00f3w internetowych. Sprzedawca, kt\u00f3ry chce dzi\u015b wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji i zdobywa\u0107 klient\u00f3w, musi pod\u0105\u017ca\u0107 za trendami. W najbli\u017cszym czasie na znaczeniu zyska przede wszystkim eko e-commerce. Chcesz przej\u015b\u0107 na zielon\u0105 stron\u0119 mocy? Wszystko, co musisz wiedzie\u0107 o ekologicznym e-handlu, znajdziesz poni\u017cej. Zapraszamy do lektury!\u00a0 <\/strong><\/p>\n<h2><strong>Trendy w bran\u017cy e-commerce w 2022 roku <\/strong><\/h2>\n<p>Czy wiesz, \u017ce z roku na rok ro\u015bnie kwota, jak\u0105 wydaj\u0105 Polacy na zakupy w sieci? Nie dziwi wi\u0119c, \u017ce coraz wi\u0119cej sprzedawc\u00f3w decyduje si\u0119 na <a href=\"https:\/\/wenet.pl\/oferta\/sklepy-internetowe?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=eko+e-commerce\">w\u0142asny sklep internetowy <\/a>w rozmaitych bran\u017cach \u2013 nawet w tych, kt\u00f3re jeszcze nie tak dawno trudno by\u0142o sobie wyobrazi\u0107 na rynku online.<\/p>\n<p>Rozw\u00f3j e-handlu generuje coraz to nowe potrzeby, a te wymagaj\u0105 innowacyjnych rozwi\u0105za\u0144. Dlatego, aby dociera\u0107 do konsument\u00f3w i skutecznie rywalizowa\u0107 z konkurencj\u0105, musisz ju\u017c nie tylko dzia\u0142a\u0107 w sieci, ale r\u00f3wnie\u017c stale pod\u0105\u017ca\u0107 za zmieniaj\u0105c\u0105 si\u0119 bran\u017c\u0105. Trendy, kt\u00f3re obecnie kszta\u0142tuj\u0105 rynek e-commerce to m.in.:<\/p>\n<ul>\n<li><strong>q-commerce<\/strong> (szybka sprzeda\u017c) \u2013 produkty powinny by\u0107 dostarczane klientowi najp\u00f3\u017aniej kilkadziesi\u0105t minut po z\u0142o\u017ceniu zam\u00f3wienia;<\/li>\n<li><strong>m-commerce<\/strong> (handel mobilny) \u2013 proces zakupowy musi zosta\u0107 dopasowany do u\u017cytkownik\u00f3w, kt\u00f3rzy kupuj\u0105 w sieci za pomoc\u0105 telefon\u00f3w;<\/li>\n<li><strong>live commmerce<\/strong> (zakupy na \u017cywo) oraz <strong>social commerce<\/strong> (zakupy za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych);<\/li>\n<li><strong>omnichannel<\/strong> (wielokana\u0142owo\u015b\u0107) \u2013 strategia, kt\u00f3ra zak\u0142ada wykorzystanie wszystkich dost\u0119pnych kana\u0142\u00f3w sprzeda\u017cy, zar\u00f3wno online, jak i offline;<\/li>\n<li><strong>buy now, pay later<\/strong> \u2013 kup teraz, zap\u0142a\u0107 p\u00f3\u017aniej, czyli odroczenie p\u0142atno\u015bci.<\/li>\n<\/ul>\n<p>Wymienione wy\u017cej <a href=\"https:\/\/wenet.pl\/blog\/trendy-e-commerce-2022-roku-rozwija-sie-handel-internetowy\/\">trendy<\/a> to jeszcze nie wszystko! <strong>Jedn\u0105 z tendencji, kt\u00f3ra w najbli\u017cszym czasie zyska na znaczeniu, jest zielony e-handel<\/strong>. Wszystko dlatego, \u017ce konsumenci coraz wi\u0119ksz\u0105 uwag\u0119 zwracaj\u0105 na ekologi\u0119 \u2013 zar\u00f3wno w kwestiach logistycznych, jak i produktowych. W ramach rosn\u0105cej roli zr\u00f3wnowa\u017conego rozwoju na znaczeniu zyskuje moda na eko e-commerce.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6f4f99de-985c-4d19-ab5a-8125789be2b3\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6f4f99de-985c-4d19-ab5a-8125789be2b3\" class=\"hs-cta-node hs-cta-6f4f99de-985c-4d19-ab5a-8125789be2b3\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6f4f99de-985c-4d19-ab5a-8125789be2b3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-6f4f99de-985c-4d19-ab5a-8125789be2b3\" class=\"hs-cta-img colorbox-6059 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6f4f99de-985c-4d19-ab5a-8125789be2b3.png\" alt=\"e-commerce_v2\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6f4f99de-985c-4d19-ab5a-8125789be2b3', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Ekologia w e-commerce \u2013 dlaczego warto? <\/strong><\/h2>\n<p>W ostatnim czasie nabiera na sile trend zwi\u0105zany z ochron\u0105 \u015brodowiska w biznesie. Dotyczy to r\u00f3wnie\u017c handlu \u2013 zar\u00f3wno zachowa\u0144 konsument\u00f3w, jak i sprzeda\u017cy produkt\u00f3w oraz us\u0142ug.<\/p>\n<p>Z pozoru wydaje si\u0119, \u017ce prowadzenie e-commerce jest bardziej ekologiczne ni\u017c sprzeda\u017c tradycyjna. W ko\u0144cu podczas zakup\u00f3w online ograniczamy ruch na ulicach i korzystamy z mniejszej ilo\u015bci opakowa\u0144. Potwierdzaj\u0105 to r\u00f3wnie\u017c badania \u2013 handel stacjonarny generuje od 1,5 do 2,9 razy wi\u0119cej CO2 ni\u017c jego elektroniczny odpowiednik<a href=\"#_ftn2\" name=\"_ftnref1\">[2]<\/a>.<\/p>\n<p>Mimo to ju\u017c nawet 76% klient\u00f3w zauwa\u017ca podczas zakup\u00f3w internetowych r\u00f3\u017cne nieekologiczne praktyki<a href=\"#_ftn3\" name=\"_ftnref2\">[3]<\/a>. To du\u017cy b\u0142\u0105d zwa\u017cywszy na fakt, \u017ce konsumenci coraz bardziej przywi\u0105zuj\u0105 wag\u0119 do kwestii ochrony \u015brodowiska i tego samego oczekuj\u0105 r\u00f3wnie\u017c od firm. Dowodz\u0105 tego r\u00f3\u017cne statystyki \u2013 <strong>wed\u0142ug raportu firmy Kantar nawet 42% polskich kupuj\u0105cych jest w stanie zap\u0142aci\u0107 wi\u0119cej za produkt, je\u015bli jest on ekologiczny<\/strong><a href=\"#_ftn4\" name=\"_ftnref3\">[4]<\/a>.<\/p>\n<p>Prowadzisz handel w sieci?\u00a0A mo\u017ce <a href=\"https:\/\/wenet.pl\/oferta\/sklepy-internetowe?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=eko+e-commerce\">za\u0142o\u017cenie sklepu internetowego\u00a0<\/a>dopiero przed Tob\u0105? W takim razie zdecyduj si\u0119 na ekologiczne rozwi\u0105zania \u2013 to zdecydowanie si\u0119 op\u0142aca. W ten spos\u00f3b dbasz o nasz\u0105 planet\u0119 i zyskujesz \u015bwietny spos\u00f3b na prowadzenie komunikacji marketingowej. W ko\u0144cu marka, kt\u00f3ra dzia\u0142a z poszanowaniem \u015brodowiska i odpowiada na potrzeby konsument\u00f3w, budzi tylko pozytywne skojarzenia.<\/p>\n<h2><strong>Jak zaprojektowa\u0107 ekologiczny e-commerce? <\/strong><\/h2>\n<p>Bran\u017ca e-handlu pod\u0105\u017ca za trendami i oczekiwaniami coraz bardziej \u015bwiadomych konsument\u00f3w. Jak ju\u017c wspomnieli\u015bmy, jedn\u0105 z najwa\u017cniejszych obecnie tendencji jest dzia\u0142anie w zgodzie ze \u015brodowiskiem naturalnym. Zjawisko to znamy pod poj\u0119ciem eko e-commerce. Jest to taki rodzaj sprzeda\u017cy, kt\u00f3rej celem jest kompromis pomi\u0119dzy zachowaniem r\u00f3wnowagi w ochronie natury a zaspokajaniem potrzeb kupuj\u0105cych.<\/p>\n<p>Zastanawiasz si\u0119, jak wprowadzi\u0107 ekologiczne rozwi\u0105zania w swoim sklepie internetowym? Zr\u00f3wnowa\u017cony rozw\u00f3j platform e-commerce zapewnia 7 dzia\u0142a\u0144 rozpoczynaj\u0105cych si\u0119 na liter\u0119 R: Rethink, Recycle, Reduce, Recover, Reuse, Repurpose oraz Refuse.<\/p>\n<h2><strong>1. Rethink, czyli przemy\u015bl <\/strong><\/h2>\n<p>Z perspektywy kupuj\u0105cego zasada ta odnosi si\u0119 do dokonywania bardziej przemy\u015blanych zakup\u00f3w. W ko\u0144cu \u201erethink\u201d znaczy \u201eprzemy\u015bl\u201d. Tak\u0105 tendencj\u0119 widzimy ju\u017c w\u015br\u00f3d polskich konsument\u00f3w \u2013 <strong>nawet 42% badanych przesta\u0142o kupowa\u0107 jaki\u015b produkt z powodu jego negatywnego wp\u0142ywu na \u00a0spo\u0142ecze\u0144stwo lub \u015brodowisko<\/strong><a href=\"#_ftn5\" name=\"_ftnref4\">[5]<\/a>.<\/p>\n<p>Je\u017celi chcesz, aby Tw\u00f3j e-sklep by\u0142 ekologiczny, to musisz opracowa\u0107 strategi\u0119, dzi\u0119ki kt\u00f3rej zbudujesz wizerunek marki troszcz\u0105cej si\u0119 o ochron\u0119 planety. Bardzo wa\u017cnym elementem komunikacji b\u0119dzie wi\u0119c edukacja odbiorc\u00f3w. Mo\u017cna wykorzysta\u0107 w tym celu <a href=\"https:\/\/wenet.pl\/oferta\/strony-www?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=eko+e-commerce\">strony WWW<\/a>, media spo\u0142eczno\u015bciowe czy newsletter. Informuj o podejmowanych inicjatywach \u2013 zyskasz w ten spos\u00f3b zaufanie w\u015br\u00f3d potencjalnych klient\u00f3w.<img decoding=\"async\" class=\"aligncenter size-full wp-image-6063 colorbox-6059 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Miya_instagram.jpg\" alt=\"Miya_instagram\" width=\"677\" height=\"795\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Miya_instagram.jpg 677w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Miya_instagram-136x160.jpg 136w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Miya_instagram-255x300.jpg 255w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Miya_instagram-358x420.jpg 358w\" data-sizes=\"(max-width: 677px) 100vw, 677px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 677px; --smush-placeholder-aspect-ratio: 677\/795;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Przyk\u0142ad komunikacji ekologicznej marki MIYA Cosmetics na <\/em><a href=\"https:\/\/www.facebook.com\/miyacosmetics\/photos\/od-d%C5%82u%C5%BCszego-czasu-pracujemy-nam-rozwojem-bardziej-ekologicznych-opakowa%C5%84-do-nas\/934985003502298\/\"><em>Facebooku<\/em><\/a><\/p>\n<h2 style=\"text-align: left;\"><strong>2. Recycle, czyli segreguj<\/strong><\/h2>\n<p>W Twoim e-sklepie mo\u017cna znale\u017a\u0107 produkty, kt\u00f3re mog\u0105 negatywnie wp\u0142ywa\u0107 na \u015brodowisko? Nadal mo\u017cesz jednak wprowadzi\u0107 ekologiczne rozwi\u0105zania, kt\u00f3re b\u0119d\u0105 dotyczy\u0107 np. sposobu pakowania. To wa\u017cny punkt zasady 7R, kt\u00f3ry dotyczy segregacji.<\/p>\n<p>Dlatego przygotowuj\u0105c paczki dla swoich klient\u00f3w, wybieraj pude\u0142ka z recyklingu i odpowiedzialne materia\u0142y. Ogranicz r\u00f3wnie\u017c ilo\u015b\u0107 opakowa\u0144 lub wybierz rozwi\u0105zania przyja\u017aniejsze naturze. We\u017a przyk\u0142ad z takich marek jak np. Answear i pakuj zam\u00f3wienia w taki spos\u00f3b, aby przy zwrocie konsument m\u00f3g\u0142 wykorzysta\u0107 karton ponownie.<\/p>\n<h2><strong>3. Reduce, czyli ograniczaj<\/strong><\/h2>\n<p>Zakupy online wi\u0105\u017c\u0105 si\u0119 nieroz\u0142\u0105cznie z konieczno\u015bci\u0105 dostarczenia zam\u00f3wienia do klienta. Jednak czy wiesz, \u017ce r\u00f3wnie\u017c na tym etapie mo\u017cesz wprowadzi\u0107 ekologiczne rozwi\u0105zania? Wystarczy, \u017ce udost\u0119pnisz kupuj\u0105cym tzw. zielon\u0105 dostaw\u0119. Co wa\u017cne, od lat wiele firm kurierskich wprowadza dzia\u0142ania na rzecz zr\u00f3wnowa\u017conego rozwoju.<\/p>\n<p>Jak si\u0119 okazuje, <strong>najbardziej proekologiczn\u0105 alternatyw\u0105 dla klasycznych dostaw mog\u0105 by\u0107 Paczkomaty i punkty odbioru<\/strong>. Wed\u0142ug badania Gemius ten spos\u00f3b dostarczania przesy\u0142ek zmniejsza emisj\u0119 CO2 nawet o 75%<a href=\"#_ftn6\" name=\"_ftnref1\">[6]<\/a>.<\/p>\n<h2><strong>4. Recover, czyli odzyskuj<\/strong><\/h2>\n<p>Czy s\u0142ysza\u0142e\u015b ju\u017c o innowacyjnej us\u0142udze \u201eOddaj i zyskaj\u201d wprowadzonej przez mark\u0119 IKEA? Koncepcja ta opiera si\u0119 na ponownym wprowadzeniu do sprzeda\u017cy mebli, kt\u00f3re nie mog\u0105 by\u0107 ju\u017c traktowane jako nowe, ale ich odpowiednie przygotowanie sprawi, \u017ce zostan\u0105 umieszczone w dziale Circular Hub. W zamian otrzymasz \u015brodki na karcie refundacyjnej firmy.<\/p>\n<p>Dok\u0142adnie na takim podej\u015bciu opiera si\u0119 zasada Recover. Jest ona odpowiedzi\u0105 na rosn\u0105c\u0105 konsumpcj\u0119 oraz wa\u017cnym elementem kolejnego trendu w e-handlu, czyli recommerce. <strong>Reverse commerce to og\u00f3\u0142 dzia\u0142a\u0144, kt\u00f3re dotycz\u0105 sprzeda\u017cy u\u017cywanych produkt\u00f3w<\/strong>. Strategia ta nie tylko zmienia spos\u00f3b postrzegania marki, ale r\u00f3wnie\u017c zmniejsza koszty i zwi\u0119ksza obroty.<\/p>\n<p>Przewiduje si\u0119, \u017ce konsumenci coraz ch\u0119tniej b\u0119d\u0105 dawa\u0107 drugie \u017cycie towarom takim jak sprz\u0119t elektroniczny, ubrania czy produkty luksusowe. Musisz wi\u0119c pami\u0119ta\u0107, \u017ce postawa proekologiczna to obecnie wa\u017cny czynnik zakupowy.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player lazyload\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/EQ0-lodkSmQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent&#038;listType=playlist&#038;list=PLhktkEs0koHZf1exProzbOBDuqkSX-rGa\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<h2><strong>5. Reuse, czyli u\u017cyj ponownie<\/strong><\/h2>\n<p>Kolejna zasada w du\u017cym stopniu \u0142\u0105czy si\u0119 z opisanymi ju\u017c praktykami. Punkt Reuse sk\u0142ania nas nie tylko do wykorzystywania wielorazowych opakowa\u0144 i produkt\u00f3w, ale r\u00f3wnie\u017c do stosowania wspomnianych element\u00f3w w innej ni\u017c oczywista roli.<\/p>\n<p>\u015awietnym przyk\u0142adem mo\u017ce by\u0107 wsp\u00f3\u0142praca firmy InPost z mark\u0105 Modivo, w ramach kt\u00f3rej prowadzone s\u0105 testy opakowa\u0144 wielokrotnego u\u017cytku dla e-sklep\u00f3w. Ekologiczne rozwi\u0105zania mog\u0105 przybra\u0107 r\u00f3wnie\u017c posta\u0107 offline \u2013 marka YOPE z powodzeniem promuje refillomaty, dzi\u0119ki kt\u00f3rym wykorzystany ju\u017c kosmetyk mo\u017cna uzupe\u0142ni\u0107 u dystrybutora.<img decoding=\"async\" class=\"aligncenter size-full wp-image-6065 colorbox-6059 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Yope_eco_ecommerce.jpg\" alt=\"Yope_eco_ecommerce\" width=\"1235\" height=\"771\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Yope_eco_ecommerce.jpg 1235w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Yope_eco_ecommerce-200x125.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Yope_eco_ecommerce-481x300.jpg 481w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Yope_eco_ecommerce-768x479.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Yope_eco_ecommerce-1200x749.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Yope_eco_ecommerce-696x435.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Yope_eco_ecommerce-1068x667.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/05\/Yope_eco_ecommerce-673x420.jpg 673w\" data-sizes=\"(max-width: 1235px) 100vw, 1235px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1235px; --smush-placeholder-aspect-ratio: 1235\/771;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Przyk\u0142ad ekologicznych rozwi\u0105za\u0144 stosowanych przez <\/em><a href=\"https:\/\/yope.me\/yope-z-automatu-w-carrefour-bio\"><em>mark\u0119 YOPE<\/em><\/a><\/p>\n<h2><strong>6. <\/strong><strong>Repurpose, czyli modyfikuj<\/strong><\/h2>\n<p>W opisywanej koncepcji 7R wiele dzia\u0142a\u0144 skupionych jest wok\u00f3\u0142 dawania drugiego \u017cycia produktom czy opakowaniom i ich ponownego wykorzystywania. Tak te\u017c jest w przypadku zasady Repurpose, czyli modyfikuj. <strong>Prowadz\u0105c zr\u00f3wnowa\u017cony e-biznes, musisz ju\u017c nie tylko edukowa\u0107 konsument\u00f3w, ale i dawa\u0107 im przyk\u0142ad<\/strong>.<\/p>\n<p>Tak jak firma H&amp;M, kt\u00f3ra ju\u017c w 2013 roku zainaugurowa\u0142a program \u201eLet\u2019s close the loop\u201d<em>. <\/em>W ramach akcji mo\u017cna oddawa\u0107 do sklepu starsze ubrania (niezale\u017cnie od marki), kt\u00f3re s\u0105 wykorzystywane na trzy sposoby: trafiaj\u0105 na rynek jako odzie\u017c second-hand, przetwarza si\u0119 je na kolekcje upcyklingowe lub stosuje do produkcji materia\u0142\u00f3w izolacyjnych.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-231bc119-d330-4350-b934-b871b26c0e8a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-231bc119-d330-4350-b934-b871b26c0e8a\" class=\"hs-cta-node hs-cta-231bc119-d330-4350-b934-b871b26c0e8a\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/231bc119-d330-4350-b934-b871b26c0e8a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-231bc119-d330-4350-b934-b871b26c0e8a\" class=\"hs-cta-img colorbox-6059 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/231bc119-d330-4350-b934-b871b26c0e8a.png\" alt=\"Chcesz sprzedawa\u0107 w sieci? Zrobimy Ci sklep internetowy. Sprawd\u017a jak &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '231bc119-d330-4350-b934-b871b26c0e8a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>7. Refuse, czyli odmawiaj<\/strong><\/h2>\n<p>Czy wiesz, \u017ce zwroty w e-commerce negatywnie wp\u0142ywaj\u0105 na \u015brodowisko? Niestety do tej pory wiele sklep\u00f3w internetowych zach\u0119ca\u0142o klient\u00f3w do zamawiania du\u017cej liczby rzeczy poprzez \u0142atw\u0105 i wygodn\u0105 form\u0119 odes\u0142ania produkt\u00f3w z powrotem. Tendencja ta powoli ulega zmianie zgodnie z zasad\u0105 Refuse, czyli odmawiaj.<\/p>\n<p>Je\u015bli chcesz wprowadzi\u0107 ten punkt do swojego e-sklepu, to przekonuj konsument\u00f3w do robienia bardziej \u015bwiadomych zakup\u00f3w. W tym celu \u015bwietnie sprawdzi si\u0119 <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=eko+e-commerce\">optymalizacja tre\u015bci<\/a> \u2013 przygotuj dok\u0142adne opisy produkt\u00f3w oraz oferty. Mo\u017cesz zdecydowa\u0107 si\u0119 r\u00f3wnie\u017c na materia\u0142y video, dzi\u0119ki kt\u00f3rym klient poczuje si\u0119 prawie jak w tradycyjnym sklepie.<\/p>\n<h2><strong>Eco e-commerce \u2013 trend czy konieczno\u015b\u0107? Podsumowanie<\/strong><\/h2>\n<p>Jak widzisz, istnieje wiele sposob\u00f3w, aby Tw\u00f3j e-sklep sta\u0142 si\u0119 bardziej ekologiczny. Oczywi\u015bcie to jeszcze nie wszystkie dost\u0119pne mo\u017cliwo\u015bci. W swojej dzia\u0142alno\u015bci mo\u017cesz postawi\u0107 na zr\u00f3wnowa\u017cony transport, zrezygnowa\u0107 z papierowych faktur czy wyeliminowa\u0107 plastik w towarach.<\/p>\n<p>Pami\u0119taj, \u017ce wspomniane praktyki, to nie tylko krok w stron\u0119 ochrony \u015brodowiska, ale przede wszystkim dzia\u0142ania, kt\u00f3re mog\u0105 wp\u0142yn\u0105\u0107 na podj\u0119cie decyzji zakupowej przez klienta. Buduj\u0105 bowiem pozytywny wizerunek przedsi\u0119biorstwa oraz wzbudzaj\u0105 zaufanie. <strong>Eco e-commerce to wi\u0119c nie tylko trend, ale swego rodzaju obowi\u0105zek marki wobec konsument\u00f3w i planety<\/strong>.<\/p>\n<p>Je\u017celi chcesz stworzy\u0107 w\u0142asny sklep internetowy, ale nie znasz si\u0119 na kwestiach technicznych, to skorzystaj z pomocy specjalist\u00f3w. <a href=\"https:\/\/wenet.pl\/?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=eko+e-commerce\">Agencja marketingowa WeNet<\/a>, kt\u00f3ra jest certyfikowanym partnerem PrestaShop w Polsce, od lat pomaga ma\u0142ym i \u015brednim przedsi\u0119biorcom zaistnie\u0107 w sieci. Oferuje bogaty pakiet us\u0142ug i dost\u0119p do inteligentnych rozwi\u0105za\u0144 sprzeda\u017cowych.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" class=\"hs-cta-img colorbox-6059 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\" alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ccb2ab25-2334-4479-993f-5deb6827013a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Chcesz do\u0142\u0105czy\u0107 do zadowolonych sprzedawc\u00f3w, kt\u00f3rzy pozyskuj\u0105 klient\u00f3w online? Wejd\u017a na WeNet.pl i zam\u00f3w darmow\u0105 konsultacj\u0119.<\/p>\n<p>\u0179r\u00f3d\u0142a:<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a>\u00a0<a href=\"https:\/\/www.gemius.pl\/wszystkie-artykuly-aktualnosci\/raport-e-commerce-w-polsce-2021.html\">https:\/\/www.gemius.pl\/wszystkie-artykuly-aktualnosci\/raport-e-commerce-w-polsce-2021.html<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn1\">[2]<\/a> <a href=\"https:\/\/www.oliverwyman.com\/content\/dam\/oliver-wyman\/v2\/publications\/2021\/apr\/is-ecommerce-good-for-europe-polish.pdf\">https:\/\/www.oliverwyman.com\/content\/dam\/oliver-wyman\/v2\/publications\/2021\/apr\/is-ecommerce-good-for-europe-polish.pdf<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn2\">[3]<\/a> <a href=\"https:\/\/eizba.pl\/wp-content\/uploads\/2020\/01\/GreenGeneration_WspolnieNaRzeczZiemi.pdf\">https:\/\/eizba.pl\/wp-content\/uploads\/2020\/01\/GreenGeneration_WspolnieNaRzeczZiemi.pdf<\/a><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn3\">[4]<\/a> <a href=\"https:\/\/www.kantar.com\/campaigns\/sustainability-the-european-story\">https:\/\/www.kantar.com\/campaigns\/sustainability-the-european-story<\/a><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn4\">[5]<\/a> <a href=\"https:\/\/www.kantar.com\/campaigns\/sustainability-the-european-story\">https:\/\/www.kantar.com\/campaigns\/sustainability-the-european-story<\/a><\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn1\">[6]<\/a>\u00a0<a style=\"text-decoration-line: underline;\" href=\"https:\/\/www.gemius.pl\/wszystkie-artykuly-aktualnosci\/raport-e-commerce-w-polsce-2021.html\">https:\/\/www.gemius.pl\/wszystkie-artykuly-aktualnosci\/raport-e-commerce-w-polsce-2021.html<\/a><\/p><div class=\"gagsp69f2c73728c82\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6059 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gagsp69f2c73728c82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gagsp69f2c73728c82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gagsp69f2c73728c82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gagsp69f2c73728c82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gagsp69f2c73728c82 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wsswb69f2c73728bdf\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6059 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wsswb69f2c73728bdf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wsswb69f2c73728bdf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wsswb69f2c73728bdf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wsswb69f2c73728bdf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wsswb69f2c73728bdf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kgjsa69f2c73727e13\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6059 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kgjsa69f2c73727e13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kgjsa69f2c73727e13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kgjsa69f2c73727e13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kgjsa69f2c73727e13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kgjsa69f2c73727e13 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cpzxo69f2c73727d87\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6059 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cpzxo69f2c73727d87 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cpzxo69f2c73727d87 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cpzxo69f2c73727d87 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cpzxo69f2c73727d87 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cpzxo69f2c73727d87 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nynaa69f2c73727cf6\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6059 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nynaa69f2c73727cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nynaa69f2c73727cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nynaa69f2c73727cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nynaa69f2c73727cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nynaa69f2c73727cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pkina69f2c73727c66\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6059 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pkina69f2c73727c66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pkina69f2c73727c66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pkina69f2c73727c66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pkina69f2c73727c66 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pkina69f2c73727c66 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"aqmxx69f2c73727ba0\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6059 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aqmxx69f2c73727ba0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aqmxx69f2c73727ba0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aqmxx69f2c73727ba0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aqmxx69f2c73727ba0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aqmxx69f2c73727ba0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jkzbc69f2c737272c6\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-6059 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jkzbc69f2c737272c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jkzbc69f2c737272c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jkzbc69f2c737272c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jkzbc69f2c737272c6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jkzbc69f2c737272c6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"byvod69f2c73727237\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6059 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vmapl69f2c73727102 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vmapl69f2c73727102 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vmapl69f2c73727102 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vmapl69f2c73727102 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vmapl69f2c73727102 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6059&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.7\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak eko e-commerce zmienia handel internetowy? Czym jest zasada 7R?&quot;,&quot;width&quot;:&quot;97.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 97.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.7\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Internet to obecnie niezwykle popularny kana\u0142 sprzeda\u017cy. Ju\u017c nawet 77% u\u017cytkownik\u00f3w decyduje si\u0119 na robienie zakup\u00f3w t\u0105 drog\u0105[1]. Nic wi\u0119c dziwnego, \u017ce powstaje coraz wi\u0119cej sklep\u00f3w internetowych. Sprzedawca, kt\u00f3ry chce dzi\u015b wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji i zdobywa\u0107 klient\u00f3w, musi pod\u0105\u017ca\u0107 za trendami. W najbli\u017cszym czasie na znaczeniu zyska przede wszystkim eko e-commerce. Chcesz przej\u015b\u0107 [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":6060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[524,145,350,54,101,143,472,466,128,177,239,427,144,211,125,228],"class_list":["post-6059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-7r","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-content-marketing","tag-e-commerce","tag-e-handel","tag-e-sklep","tag-instagram","tag-marketing-w-sieci","tag-media-spolecznosciowe","tag-sklep-e-commerce","tag-sklep-internetowy","tag-smm","tag-social-media","tag-trendy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eko e-commerce, czyli 7 za\u0142o\u017ce\u0144 ekologicznego sklepu internetowego - WeNet<\/title>\n<meta name=\"description\" content=\"Ekologia jest nie tylko trendem, ale konieczno\u015bci\u0105. 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