{"id":6287,"date":"2022-08-29T08:46:32","date_gmt":"2022-08-29T06:46:32","guid":{"rendered":"http:\/\/wenet.pl\/?p=6287"},"modified":"2026-04-29T10:14:51","modified_gmt":"2026-04-29T08:14:51","slug":"jak-przygotowac-sie-na-aktualizacje-google-helpful-content","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-przygotowac-sie-na-aktualizacje-google-helpful-content\/","title":{"rendered":"Jak przygotowa\u0107 si\u0119 na aktualizacj\u0119 Google Helpful Content?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6292 colorbox-6287 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/08\/Blog_WeNet_Google_helpful_content-1.jpg\" alt=\"Blog_WeNet_Google_helpful_content\" width=\"1080\" height=\"720\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/08\/Blog_WeNet_Google_helpful_content-1.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/08\/Blog_WeNet_Google_helpful_content-1-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/08\/Blog_WeNet_Google_helpful_content-1-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/08\/Blog_WeNet_Google_helpful_content-1-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/08\/Blog_WeNet_Google_helpful_content-1-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/08\/Blog_WeNet_Google_helpful_content-1-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/08\/Blog_WeNet_Google_helpful_content-1-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/p>\n<p><strong>W\u0142a\u015bciciele stron internetowych zn\u00f3w mog\u0105 czu\u0107 pewien dyskomfort. Google w\u0142a\u015bnie og\u0142osi\u0142, \u017ce wprowadza zmiany, kt\u00f3re sprawi\u0105, \u017ce jeszcze mocniej b\u0119d\u0105 faworyzowane tre\u015bci tworzone z my\u015bl\u0105 o u\u017cytkownikach, a nie o samych algorytmach wyszukiwarek. Na czym polega aktualizacja Google Helpful Content Update, czego mo\u017cna si\u0119 spodziewa\u0107 i jak si\u0119 na ni\u0105 przygotowa\u0107 \u2013 o tym piszemy poni\u017cej. \u00a0<\/strong><\/p>\n<h2><strong>Co to jest Google Helpful Content? <\/strong><\/h2>\n<p>Helpful Content to nowa aktualizacja Google, kt\u00f3ra ma wp\u0142yn\u0105\u0107 na rankingowanie stron internetowych w wynikach wyszukiwania. Specjali\u015bci od <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=googleupdate\">SEO<\/a> przewiduj\u0105, \u017ce zmiany mog\u0105 by\u0107 r\u00f3wnie widoczne, jak po wprowadzeniu dekad\u0119 temu aktualizacji Penguin.<\/p>\n<p>Jak b\u0119dzie? Zapewne przekonamy si\u0119 wkr\u00f3tce. Na razie na pierwszy ogie\u0144 id\u0105 strony angloj\u0119zyczne.<\/p>\n<p>Jednak ju\u017c dzi\u015b zapowiedzi wskazuj\u0105, \u017ce <strong>najwi\u0119cej na wprowadzeniu aktualizacji Helpful Content strac\u0105 ci, kt\u00f3rzy skupiali si\u0119 wy\u0142\u0105cznie na dzia\u0142aniach SEO, zapominaj\u0105c o korzy\u015bciach, kt\u00f3re powinni czerpa\u0107 u\u017cytkownicy<\/strong> z tre\u015bci publikowanych na stronie.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e90582b2-086f-4d25-87f4-29a45b6cdb11\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e90582b2-086f-4d25-87f4-29a45b6cdb11\" class=\"hs-cta-node hs-cta-e90582b2-086f-4d25-87f4-29a45b6cdb11\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e90582b2-086f-4d25-87f4-29a45b6cdb11\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-e90582b2-086f-4d25-87f4-29a45b6cdb11\" class=\"hs-cta-img alignnone colorbox-6287 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e90582b2-086f-4d25-87f4-29a45b6cdb11.png\" alt=\"Audyt SEO strony internetowej\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e90582b2-086f-4d25-87f4-29a45b6cdb11', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Czyli ponownie Google chce faworyzowa\u0107 pomocne i warto\u015bciowe tre\u015bci pisane dla ludzi, nie dla robot\u00f3w wyszukiwarek. Nie oznacza to jednak, \u017ce nale\u017cy zrezygnowa\u0107 z praktyk SEO. One nadal s\u0105 przydatne i pozytywnie wp\u0142ywaj\u0105 na pozycj\u0119 strony w wynikach wyszukiwania.<\/p>\n<p>Aktualizacja ma uderzy\u0107 w strony WWW, kt\u00f3re \u201eoszuka\u0142y system\u201d, prezentuj\u0105c tre\u015bci nieprzydatne dla u\u017cytkownik\u00f3w, a nadal pozostaj\u0105 na wysokich pozycjach.<\/p>\n<h2><strong>Tre\u015bci przydatne dla u\u017cytkownik\u00f3w \u2013 czyli jakie? <\/strong><\/h2>\n<p>I tutaj s\u0142usznie pojawia si\u0119 pytanie: czym s\u0105 tre\u015bci skierowane do ludzi, czy inaczej: tre\u015bci przydatne dla u\u017cytkownik\u00f3w?<\/p>\n<p>Z pomoc\u0105 przychodzi Google, kt\u00f3ry opublikowa\u0142 ju\u017c w 2019 roku <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\">zbi\u00f3r pyta\u0144 pomocniczych<\/a> u\u0142atwiaj\u0105cych ocen\u0119 swoich tre\u015bci pod tym k\u0105tem. W\u015br\u00f3d nich znajdziemy m.in. takie jak:<\/p>\n<ul>\n<li>Czy tre\u015b\u0107 zawiera istotny, pe\u0142ny lub wszechstronny opis tematu?<\/li>\n<li>Je\u015bli tre\u015b\u0107 czerpie z innych \u017ar\u00f3de\u0142, czy nie jest po prostu ich skopiowan\u0105 lub przeredagowan\u0105 wersj\u0105? Czy stanowi dodatkow\u0105 warto\u015b\u0107 i jest oryginalna?<\/li>\n<li>Czy nag\u0142\u00f3wek lub tytu\u0142 strony nie s\u0105 przekoloryzowane albo zbyt szokuj\u0105ce?<\/li>\n<\/ul>\n<p>Ponadto warto si\u0119 zastanowi\u0107, czy masz odbiorc\u00f3w swojej marki lub strony internetowej, kt\u00f3rzy uznaliby materia\u0142y publikowane przez Ciebie za przydatne albo czy stworzy\u0142by\u015b dan\u0105 tre\u015b\u0107, gdyby nie by\u0142o SEO i algorytm\u00f3w wyszukiwarek. Tego typu pytania pozwalaj\u0105 prawid\u0142owo oceni\u0107 materia\u0142y publikowane na Twojej stronie.<\/p>\n<p>Istnieje du\u017ce prawdopodobie\u0144stwo, \u017ce <strong>Helpful Content b\u0119dzie faworyzowa\u0142 lokalne biznesy, kt\u00f3re promuj\u0105 si\u0119 w Internecie i rzetelnie edukuj\u0105 odbiorc\u00f3w<\/strong> w zakresie swoich us\u0142ug.<\/p>\n<p>Ponadto wskaz\u00f3wki Google sugeruj\u0105, \u017ce istotne jest okre\u015blenie celu strony: czy jest przeznaczona do prezentowania naj\u015bwie\u017cszych informacji, sprzeda\u017cy konkretnych produkt\u00f3w albo \u2013 dajmy na to \u2013 do dostarczania rozrywki.<\/p>\n<p>Wa\u017cne jest to, \u017ceby cel by\u0142 jasno okre\u015blony i realizowany poprzez publikowane tre\u015bci.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\"><img decoding=\"async\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" class=\"hs-cta-img colorbox-6287 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\" alt=\"Sprawd\u017a, jak Google ocenia Twoj\u0105 stron\u0119 &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Jakie witryny strac\u0105 najwi\u0119cej na aktualizacji Helpful Content? <\/strong><\/h2>\n<p>Przegl\u0105daj\u0105c pytania przygotowane przez Google, mo\u017cna doj\u015b\u0107 do wniosku, \u017ce <strong>najwi\u0119cej na aktualizacji strac\u0105 strony stworzone g\u0142\u00f3wnie pod wyszukiwarki i strony WWW opieraj\u0105ce si\u0119 na tre\u015bciach typu SPAM<\/strong>.<\/p>\n<p>Im wi\u0119cej nieprzydatnych dla u\u017cytkownik\u00f3w materia\u0142\u00f3w, tym wi\u0119kszy spadek adresu w rankingu.<\/p>\n<p>Specjalistka SEO Marie Haynes przewiduje, \u017ce aktualizacja uderzy tak\u017ce w strony, kt\u00f3re publikuj\u0105 tre\u015bci pisane przy pomocy generator\u00f3w AI (sztucznej inteligencji). Do tej pory dzi\u0119ki trafnie dobranym s\u0142owom kluczowym mog\u0142y mie\u0107 dobre rankingi. Jednak teraz prawdopodobnie znajd\u0105 si\u0119 na czarnej li\u015bcie Google.<\/p>\n<h2><strong>Jak podnie\u015b\u0107 si\u0119 po spadku w rankingu? <\/strong><\/h2>\n<p>Je\u015bli Twoja strona zostanie uznana przez Google za przeznaczon\u0105 dla wyszukiwarek, a nie u\u017cytkownik\u00f3w, prawdopodobnie w najbli\u017cszych kilku miesi\u0105cach zanotujesz spadki w ruchu organicznym (czyli pochodz\u0105cym z bezp\u0142atnych wynik\u00f3w wyszukiwania).<\/p>\n<p>W\u00f3wczas b\u0119dziesz musia\u0142 odnale\u017a\u0107 b\u0142\u0119dy na swojej stronie i zabra\u0107 si\u0119 do ich naprawy, poprzez sprawdzenie:<\/p>\n<ul>\n<li>kt\u00f3re tre\u015bci na Twojej stronie s\u0105 przeznaczone dla wyszukiwarek, a nie dla u\u017cytkownik\u00f3w,<\/li>\n<li>zastanowienie si\u0119, czy te tre\u015bci mo\u017cna poprawi\u0107, czy nale\u017cy je wy\u0142\u0105czy\u0107 z indeksowania, albo ca\u0142kowicie usun\u0105\u0107 z witryny.<\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-img colorbox-6287 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\" alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Ponadto <strong>pomy\u015bl, w jaki spos\u00f3b mo\u017cesz tworzy\u0107 nowe materia\u0142y, kt\u00f3re b\u0119d\u0105 pomocne i atrakcyjne dla Twoich odbiorc\u00f3w<\/strong>. Przejrzyj strony konkurencji, kt\u00f3ra ma nadal dobr\u0105 pozycj\u0119 i przeanalizuj jej spos\u00f3b dzia\u0142ania.<\/p>\n<p>Koniecznie zastan\u00f3w si\u0119 nad g\u0142\u00f3wnym celem swojej strony i zacznij go realizowa\u0107. Ustal: czy jeste\u015b nastawiony na promocj\u0119 konkretnej oferty, edukacj\u0119, budowanie opinii eksperta w swojej bran\u017cy czy przyk\u0142adowo prezentujesz materia\u0142y, kt\u00f3re s\u0142u\u017c\u0105 rozrywce.<\/p>\n<p>To, czy \u0142atwo, czy trudno b\u0119dzie Ci odzyska\u0107 dawn\u0105 pozycj\u0119, zale\u017cy w du\u017cej mierze od tego, jak bardzo do tej pory Twoja strona nie spe\u0142nia\u0142a nowych standard\u00f3w Google.<\/p>\n<p>Jednak jak na razie nie ma powod\u00f3w do obaw. Aktualizacja jest wprowadzana od 22 sierpnia 2022 roku na stronach angloj\u0119zycznych. Ponadto wiele informacji publikowanych na temat Helpful Content jest \u2013 jak to cz\u0119sto bywa w takich przypadkach \u2013 przypuszczeniami.<\/p>\n<p>Tak wi\u0119c zaleca si\u0119 spok\u00f3j i tworzenie warto\u015bciowych tre\u015bci.<\/p>\n<p>\u0179r\u00f3d\u0142o: <a href=\"https:\/\/searchengineland.com\/google-helpful-content-update-what-to-expect-387328\">Search Engine Land<\/a><\/p><div class=\"ilvni69f2b7156a65b\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6287 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ilvni69f2b7156a65b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ilvni69f2b7156a65b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ilvni69f2b7156a65b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ilvni69f2b7156a65b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ilvni69f2b7156a65b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zqesm69f2b7156a59a\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6287 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zqesm69f2b7156a59a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zqesm69f2b7156a59a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zqesm69f2b7156a59a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zqesm69f2b7156a59a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zqesm69f2b7156a59a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rsciu69f2b7156950d\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6287 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rsciu69f2b7156950d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rsciu69f2b7156950d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rsciu69f2b7156950d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rsciu69f2b7156950d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rsciu69f2b7156950d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oimpe69f2b71569494\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6287 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oimpe69f2b71569494 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oimpe69f2b71569494 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oimpe69f2b71569494 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oimpe69f2b71569494 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oimpe69f2b71569494 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xslyw69f2b71569418\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6287 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xslyw69f2b71569418 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xslyw69f2b71569418 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xslyw69f2b71569418 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xslyw69f2b71569418 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xslyw69f2b71569418 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kfmbm69f2b71569394\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6287 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kfmbm69f2b71569394 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kfmbm69f2b71569394 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kfmbm69f2b71569394 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kfmbm69f2b71569394 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kfmbm69f2b71569394 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qvqaq69f2b71569321\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6287 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qvqaq69f2b71569321 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qvqaq69f2b71569321 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qvqaq69f2b71569321 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qvqaq69f2b71569321 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qvqaq69f2b71569321 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wcplt69f2b715692a3\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-6287 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bcmzm69f2b715690e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bcmzm69f2b715690e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bcmzm69f2b715690e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bcmzm69f2b715690e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bcmzm69f2b715690e7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6287&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak przygotowa\u0107 si\u0119 na aktualizacj\u0119 Google Helpful Content?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W\u0142a\u015bciciele stron internetowych zn\u00f3w mog\u0105 czu\u0107 pewien dyskomfort. Google w\u0142a\u015bnie og\u0142osi\u0142, \u017ce wprowadza zmiany, kt\u00f3re sprawi\u0105, \u017ce jeszcze mocniej b\u0119d\u0105 faworyzowane tre\u015bci tworzone z my\u015bl\u0105 o u\u017cytkownikach, a nie o samych algorytmach wyszukiwarek. Na czym polega aktualizacja Google Helpful Content Update, czego mo\u017cna si\u0119 spodziewa\u0107 i jak si\u0119 na ni\u0105 przygotowa\u0107 \u2013 o tym piszemy [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":6292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[67,28,145,350,54,164,26,541,59,132],"class_list":["post-6287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie","tag-aktualizacja","tag-algorytm-google","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-content","tag-google","tag-google-helpful-content","tag-wyszukiwarka-google-2","tag-zmiany-w-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak przygotowa\u0107 si\u0119 na aktualizacj\u0119 Google Helpful Content? - WeNet<\/title>\n<meta name=\"description\" content=\"Na czym polega aktualizacja Google Helpful Content Update, czego mo\u017cna si\u0119 spodziewa\u0107 i jak si\u0119 na ni\u0105 przygotowa\u0107 \u2013 o tym piszemy w artykule. \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-przygotowac-sie-na-aktualizacje-google-helpful-content\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak przygotowa\u0107 si\u0119 na aktualizacj\u0119 Google Helpful Content?\" \/>\n<meta property=\"og:description\" content=\"Na czym polega aktualizacja Google Helpful Content Update, czego mo\u017cna si\u0119 spodziewa\u0107 i jak si\u0119 na ni\u0105 przygotowa\u0107 \u2013 o tym piszemy w artykule. \u00a0\" 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