{"id":6418,"date":"2022-11-07T11:06:17","date_gmt":"2022-11-07T10:06:17","guid":{"rendered":"http:\/\/wenet.pl\/?p=6418"},"modified":"2026-04-29T10:17:51","modified_gmt":"2026-04-29T08:17:51","slug":"dopasowac-dzialania-digital-marketingowe-firmy-poradnik-dla-poczatkujacych","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/dopasowac-dzialania-digital-marketingowe-firmy-poradnik-dla-poczatkujacych\/","title":{"rendered":"Jak dopasowa\u0107 dzia\u0142ania Digital Marketingowe do firmy? Poradnik dla pocz\u0105tkuj\u0105cych"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6426 colorbox-6418 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jak_dopasowac_dzialania_Digital_Marketingowe_do_firmy.jpg\" alt=\"Jak_dopasowac_dzialania_Digital_Marketingowe_do_firmy\" width=\"1080\" height=\"720\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jak_dopasowac_dzialania_Digital_Marketingowe_do_firmy.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jak_dopasowac_dzialania_Digital_Marketingowe_do_firmy-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jak_dopasowac_dzialania_Digital_Marketingowe_do_firmy-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jak_dopasowac_dzialania_Digital_Marketingowe_do_firmy-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jak_dopasowac_dzialania_Digital_Marketingowe_do_firmy-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jak_dopasowac_dzialania_Digital_Marketingowe_do_firmy-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jak_dopasowac_dzialania_Digital_Marketingowe_do_firmy-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/p>\n<p><b>Szukasz sposob\u00f3w, \u017ceby zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 swojej firmy? S\u0142ysza\u0142e\u015b o wielu rozwi\u0105zaniach, ale nie wiesz, kt\u00f3re b\u0119dzie pasowa\u0107 do Twojej bran\u017cy. Sprawd\u017a ten mini poradnik i wybierz dzia\u0142ania Digital Marketingowe zgodne z Twoimi potrzebami.\u00a0<\/b><\/p>\n<h2><b>Co to jest Digital Marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital Marketing to marketing cyfrowy, czyli wszystkie aktywno\u015bci promocyjne prowadzone w Internecie. To pojemny worek, do kt\u00f3rego wrzucamy m.in.:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pozycjonowanie (SEO),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kampanie Google Ads,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">prowadzenie wizyt\u00f3wki GMB,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Marketing,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Media,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-mail Marketing.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6419 colorbox-6418 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu.jpg\" alt=\"Elementy_digital_marketingu\" width=\"1080\" height=\"1277\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Elementy-digital-marketingu-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dowiedz si\u0119, na czym polega ka\u017cde rozwi\u0105zanie i kt\u00f3re b\u0119dzie odpowiednie na obecnym etapie rozwoju Twojego biznesu.\u00a0<\/span><\/p>\n<h2><b>Pozycjonowanie, czyli SEO<\/b><\/h2>\n<h2><b>Co to jest SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To wszystkie dzia\u0142ania, kt\u00f3re maj\u0105 sprawi\u0107, \u017ce Twoja strona internetowa b\u0119dzie wy\u015bwietla\u0142a si\u0119 wysoko w organicznych (czyli bezp\u0142atnych) wynikach wyszukiwania Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specjali\u015bci SEO pracuj\u0105 w obr\u0119bie strony internetowej (optymalizacja tre\u015bci i optymalizacja techniczna) oraz poza ni\u0105 (pozyskiwanie warto\u015bciowych link\u00f3w zewn\u0119trznych).\u00a0\u00a0<\/span><\/p>\n<h2><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-9d9def5a-4f9f-4a0e-aefb-b73abac47199\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9d9def5a-4f9f-4a0e-aefb-b73abac47199\" class=\"hs-cta-node hs-cta-9d9def5a-4f9f-4a0e-aefb-b73abac47199\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d9def5a-4f9f-4a0e-aefb-b73abac47199\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-9d9def5a-4f9f-4a0e-aefb-b73abac47199\" class=\"hs-cta-img alignnone colorbox-6418 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d9def5a-4f9f-4a0e-aefb-b73abac47199.png\" alt=\"Audyt SEO\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d9def5a-4f9f-4a0e-aefb-b73abac47199', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\u00a0<b>Jakie korzy\u015bci daje SEO?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Skuteczne dzia\u0142ania SEO to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wi\u0119kszy ruch na stronie internetowej,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lepsza rozpoznawalno\u015b\u0107 firmy w sieci,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">szansa na popraw\u0119 wynik\u00f3w sprzeda\u017cy,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">spos\u00f3b na budowanie zaufania klient\u00f3w,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mierzalne i d\u0142ugotrwa\u0142e efekty.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6422 size-full colorbox-6418 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania.jpg\" alt=\"\" width=\"1080\" height=\"1277\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-pozycjonowania-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/p>\n<h2><b>Ile kosztuje SEO?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trudno odpowiedzie\u0107 na to pytanie, poniewa\u017c cena SEO zale\u017cy od wielu czynnik\u00f3w, przede wszystkim: jaka jest obecna kondycja Twojej strony i jakie dzia\u0142ania trzeba wykona\u0107. Niekt\u00f3re firmy (np. <\/span><a href=\"https:\/\/wenet.pl\/?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=digital_marketing\"><span style=\"font-weight: 400;\">WeNet<\/span><\/a><span style=\"font-weight: 400;\">) oferuj\u0105 bezp\u0142atn\u0105 wycen\u0119.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\"><img decoding=\"async\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" class=\"hs-cta-img colorbox-6418 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\" alt=\"Sprawd\u017a, jak Google ocenia Twoj\u0105 stron\u0119 &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>Ile trzeba czeka\u0107 na efekty dzia\u0142a\u0144 SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pozycjonowanie to relatywnie d\u0142ugi proces. Na wyniki trzeba czeka\u0107 kilka miesi\u0119cy. Jednak budowanie wysokiej pozycji w Google procentuje w przysz\u0142o\u015bci.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pami\u0119taj, \u017ce aby utrzyma\u0107 dobry ranking, musisz stale kontrolowa\u0107 aktualizacje algorytm\u00f3w i wprowadza\u0107 wymagane zmiany.\u00a0<\/span><\/p>\n<h2><b>Dla kogo jest SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO to rozwi\u0105zanie dla ka\u017cdej firmy, kt\u00f3ra ma stron\u0119 internetow\u0105. Pozycjonowanie sprawdza si\u0119 w przypadku ka\u017cdej bran\u017cy \u2013 w handlu i us\u0142ugach. O wytycznych wyszukiwarek warto my\u015ble\u0107 ju\u017c w trakcie budowania strony WWW.\u00a0<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-img colorbox-6418 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\" alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>Kampania reklamowa w Google Ads<\/b><\/h2>\n<h2><b>Co to jest Google Ads?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads to system reklamowy, kt\u00f3ry pozwala wy\u015bwietla\u0107 reklamy tekstowe i graficzne na r\u00f3\u017cnych stronach w sieci \u2013 m.in. w wyszukiwarce Google czy na portalu YouTube.\u00a0<\/span><\/p>\n<h2><b>Jakie korzy\u015bci daje Google Ads?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Zalety Google Ads to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kierowanie reklamy do os\u00f3b zainteresowanych ofert\u0105,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kontrola koszt\u00f3w kampanii,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">r\u00f3\u017cne formy reklamy w wielu miejscach,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mo\u017cliwo\u015b\u0107 \u015bledzenia efekt\u00f3w,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wi\u0119ksza \u015bwiadomo\u015b\u0107 marki w\u015br\u00f3d klient\u00f3w.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6421 colorbox-6418 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads.jpg\" alt=\"\" width=\"1080\" height=\"1277\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-reklamy-Google-Ads-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/p>\n<h2><b>Ile kosztuje Google Ads?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bez w\u0105tpienia zalet\u0105 Google Ads jest kontrola koszt\u00f3w przeznaczonych na kampani\u0119.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dost\u0119pne s\u0105 r\u00f3\u017cne modele rozlicze\u0144:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPC (Cost Per Click) \u2013 najpopularniejsze rozwi\u0105zanie. P\u0142acisz za ka\u017cde klikni\u0119cie w reklam\u0119, natomiast samo wy\u015bwietlanie reklamy jest bezp\u0142atne.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eCPC (Ulepszony CPC) \u2013 w tym przypadku algorytmy decyduj\u0105 o g\u00f3rnej granicy stawki za klikni\u0119cie, tak aby maksymalizowa\u0107 liczb\u0119 konwersji.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPM (Cost per Mile) \u2013 p\u0142acisz za 1000 wy\u015bwietle\u0144. Ten model wykorzystywany jest najcz\u0119\u015bciej w kampaniach, w kt\u00f3rych celem jest budowanie widoczno\u015bci i \u015bwiadomo\u015bci marki.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPV (Cost per View) \u2013 w tej opcji p\u0142acisz za wy\u015bwietlenie, je\u017celi u\u017cytkownik obejrzy minimum 30 sekund filmu lub \u2013 w przypadku kr\u00f3tszych film\u00f3w \u2013 ca\u0142o\u015b\u0107.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROAS (Return on ad Spend) \u2013 to automatyczny system wybierania stawek. Algorytm sam dopasowuje maksymaln\u0105 stawk\u0119 za klikni\u0119cie, by uzyska\u0107 okre\u015blony przez Ciebie zwrot koszt\u00f3w.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPA (Cost per Action) \u2013 automatyczny system wybierania stawek maksymalnych za klikni\u0119cie, by maksymalizowa\u0107 konwersj\u0119 (na podstawie zadeklarowanej maksymalnej stawki).<\/span><\/li>\n<\/ul>\n<h2><b>Ile trzeba czeka\u0107 na efekty kampanii Google Ads?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Skuteczno\u015b\u0107 kampanii zale\u017cy od poziomu przygotowania poszczeg\u00f3lnych element\u00f3w: atrakcyjno\u015bci tekstu, s\u0142\u00f3w kluczowych i jako\u015bci grafik, a tak\u017ce przemy\u015blanego dysponowania bud\u017cetem. Fachowo zoptymalizowane dzia\u0142ania mog\u0105 przynie\u015b efekty nawet w ci\u0105gu kilku dni.\u00a0<\/span><\/p>\n<h2><b>Dla kogo jest Google Ads?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads to rozwi\u0105zania przeznaczone dla firm, kt\u00f3re chc\u0105 zwi\u0119kszy\u0107 sprzeda\u017c i dotrze\u0107 do nowych klient\u00f3w. To tak\u017ce ciekawe rozwi\u0105zanie, gdy planujesz wypromowa\u0107 konkretny produkt lub us\u0142ug\u0119 w relatywnie kr\u00f3tkim czasie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jednak warto pami\u0119ta\u0107, \u017ce nie wszystkie bran\u017ce mog\u0105 prowadzi\u0107 kampani\u0119 w Google. W Polsce przy pomocy p\u0142atnych reklam nie mo\u017cna promowa\u0107 online m.in.: alkoholu, niekt\u00f3rych medykament\u00f3w czy produkt\u00f3w z bran\u017cy erotycznej.\u00a0<\/span><\/p>\n<h2><b>Wizyt\u00f3wka Google Moja Firma<\/b><\/h2>\n<h2><b>Co to jest Google Moja Firma?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bezp\u0142atne narz\u0119dzie s\u0142u\u017c\u0105ce do tworzenia i zarz\u0105dzania wizyt\u00f3wk\u0105 firmy w wyszukiwarce i na mapach Google. Znajduj\u0105 si\u0119 tam informacje i elementy takie jak: nazwa, dane kontaktowe, lokalizacja, godziny otwarcia czy zdj\u0119cia. Poza tym w GMB (Google My Bussines = Google Moja Firma) mo\u017cesz publikowa\u0107 posty dotycz\u0105ce Twojej dzia\u0142alno\u015bci.\u00a0<\/span><\/p>\n<h2><b>Jakie korzy\u015bci daje Google Moja Firma?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Wizyt\u00f3wka Google Moja Firma to cz\u0119sto pierwsze miejsce spotkania klienta z firm\u0105. Dlatego ma znacz\u0105cy wp\u0142yw na odbi\u00f3r firmy przez u\u017cytkownik\u00f3w. Ponadto zweryfikowana wizyt\u00f3wka GMB to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u017ar\u00f3d\u0142o podstawowych informacji o firmie,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wsparcie dzia\u0142a\u0144 SEO,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lepsza widoczno\u015b\u0107 marki,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zwi\u0119kszenie popularno\u015bci na lokalnym rynku.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6423 colorbox-6418 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma.jpg\" alt=\"Digital_marketing_zalety_Google_Moja_Firma\" width=\"1080\" height=\"1277\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Google-Moja-Firma-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/p>\n<h2><b>Ile kosztuje wizyt\u00f3wka Google Moja Firma?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Za\u0142o\u017cenie i prowadzenie wizyt\u00f3wki firmy jest darmowe.\u00a0<\/span><\/p>\n<h2><b>Ile trzeba czeka\u0107 na efekty Google Moja Firma?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Od momentu publikacji wizyt\u00f3wki w wyszukiwarce i na mapach Google powiniene\u015b spotka\u0107 si\u0119 z wi\u0119kszym zainteresowaniem swoj\u0105 dzia\u0142alno\u015bci\u0105. Pami\u0119taj jednak o regularnych aktualizacjach danych (adres, godziny otwarcia, oferta itd.) i sp\u00f3jno\u015bci z innymi miejscami w sieci.\u00a0<\/span><\/p>\n<h2><b>Dla kogo jest wizyt\u00f3wka Google Moja Firma?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Obecnie za\u0142o\u017cenie wizyt\u00f3wki Google Moja Firma to podstawa dzia\u0142ania biznesu w sieci. Tak wi\u0119c jest to rozwi\u0105zanie, kt\u00f3re \u015bmia\u0142o mo\u017cna nazwa\u0107 obowi\u0105zkowym dla ka\u017cdej firmy.\u00a0<\/span><\/p>\n<h2><b>Content Marketing<\/b><\/h2>\n<h2><b>Co to jest Content Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Content Marketing, czyli marketing tre\u015bci to strategia marketingowa, kt\u00f3ra ma na celu stworzenie i rozwijanie sta\u0142ej grupy odbiorc\u00f3w. Polega na publikowaniu i promowaniu warto\u015bciowych tre\u015bci zwi\u0105zanych z Twoj\u0105 bran\u017c\u0105. Przyk\u0142adowo mog\u0105 by\u0107 to: artyku\u0142y poradnikowe, podcasty, filmy instruktarzowe czy webinary odpowiadaj\u0105ce na najcz\u0119stsze pytania u\u017cytkownik\u00f3w.\u00a0<\/span><\/p>\n<h2><b>Jakie korzy\u015bci daje Content Marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Przez ostatnie lata warto\u015bciowe tre\u015bci s\u0105 wysoko oceniane przez algorytmy Google, a tak\u017ce przez samych u\u017cytkownik\u00f3w. W\u015br\u00f3d korzy\u015bci tej strategii wymienia si\u0119 najcz\u0119\u015bciej:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wi\u0119kszy ruch na stronie,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lepsz\u0105 widoczno\u015b\u0107 w wyszukiwarkach,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">tworzenie spo\u0142eczno\u015bci wok\u00f3\u0142 marki,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">budowanie wizerunku eksperta,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wzrost zaufania w\u015br\u00f3d klient\u00f3w.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6425 colorbox-6418 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu.jpg\" alt=\"Digital_marketing_zalety_Content_Marketingu\" width=\"1080\" height=\"1277\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Content-Marketingu-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/p>\n<h2><b>Ile kosztuje Content Marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cena tworzenia Contentu zale\u017cy od tego, czy zamierzasz przygotowywa\u0107 go samodzielnie czy korzysta\u0107 ze wsparcia copywriter\u00f3w.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tworzenie w\u0142asnych materia\u0142\u00f3w poch\u0142ania sporo czasu, dlatego wielu przedsi\u0119biorc\u00f3w zwraca si\u0119 z pomoc\u0105 do specjalist\u00f3w, kt\u00f3rzy zajmuj\u0105 si\u0119 tym zawodowo. Stawki na rynku s\u0105 bardzo zr\u00f3\u017cnicowane. Najcz\u0119\u015bciej zale\u017c\u0105 od poziomu zaawansowania tekstu i liczby znak\u00f3w.\u00a0<\/span><\/p>\n<h2><b>Ile trzeba czeka\u0107 na efekty Content Marketingu?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aby zbudowa\u0107 rozpoznawalno\u015b\u0107 i zaufanie, potrzeba regularno\u015bci i cierpliwo\u015bci. Jeden artyku\u0142 czy odcinek podcastu nie sprawi\u0105, \u017ce Twoja firma nagle stanie si\u0119 popularna. Jednak w d\u0142u\u017cszej perspektywie konsekwentne rozwijanie Content Marketingu mo\u017ce przynie\u015b\u0107 pozytywne efekty procentuj\u0105ce przez lata.\u00a0<\/span><\/p>\n<h2><b>Dla kogo jest Content Marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tworzenie warto\u015bciowych tre\u015bci to strategia dla wszystkich firm, kt\u00f3re chc\u0105 budowa\u0107 opinie eksperta w swojej bran\u017cy i zatrzymywa\u0107 klient\u00f3w na d\u0142u\u017cej.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/wenet.pl\/oferta\/marketing-lokalny-online?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=digital_marketing\"><span style=\"font-weight: 400;\">Chcesz zwi\u0119kszy\u0107 ruch na stronie? Zbudowa\u0107 zaufanie klient\u00f3w? Doradzimy Ci, jak to zrobi\u0107. Sprawd\u017a&gt;&gt;<\/span><\/a><\/p>\n<h2><b>Social Media<\/b><\/h2>\n<h2><b>Czym s\u0105 Social Media?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Media spo\u0142eczno\u015bciowe to dost\u0119pne w sieci portale umo\u017cliwiaj\u0105ce wymian\u0119 informacji mi\u0119dzy u\u017cytkownikami. Do najpopularniejszych serwis\u00f3w nale\u017c\u0105: Facebook, Instagram, Twitter, Tik-Tok czy LinkedIn. Ka\u017cdy z nich ma miliony u\u017cytkownik\u00f3w na ca\u0142ym \u015bwiecie.\u00a0<\/span><\/p>\n<h2><b>Jakie korzy\u015bci daj\u0105 Social Media?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">W kontek\u015bcie prowadzenia firmy media spo\u0142eczno\u015bciowe s\u0142u\u017c\u0105 przede wszystkim do komunikacji z klientami. Ich g\u0142\u00f3wna zaleta to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mo\u017cliwo\u015b\u0107 dotarcia do du\u017cej liczby odbiorc\u00f3w,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">szansa na lepsze poznanie potrzeb klient\u00f3w,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mo\u017cliwo\u015b\u0107 bezp\u0142atnego publikowania tre\u015bci,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">budowanie rozpoznawalno\u015bci firmy w sieci.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6420 colorbox-6418 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w.jpg\" alt=\"Digital_marketing_zalety_Social_Mediow\" width=\"1080\" height=\"1277\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-Social-Medi\u00f3w-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/p>\n<h2><b>Ile kosztuj\u0105 Social Media?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Za\u0142o\u017cenie i prowadzenie konta w najpopularniejszych serwisach jest bezp\u0142atne. Do portfela trzeba zajrze\u0107 w przypadku publikowania post\u00f3w sponsorowanych. Istnieje r\u00f3wnie\u017c mo\u017cliwo\u015b\u0107 zlecenia prowadzenia profilu firmie zewn\u0119trznej.\u00a0<\/span><\/p>\n<h2><b>Ile trzeba czeka\u0107 na efekty w Social Mediach?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Podobnie jak w przypadku Content Marketingu przekonywanie do siebie u\u017cytkownik\u00f3w to proces. Je\u015bli Twoje tre\u015bci b\u0119d\u0105 interesuj\u0105ce i trafi\u0105 na podatny grunt, szybko stworzysz spo\u0142eczno\u015b\u0107 wok\u00f3\u0142 swojej firmy. Jednak m\u00f3wimy tu raczej o tygodniach i miesi\u0105cach ni\u017c godzinach i dniach.\u00a0<\/span><\/p>\n<h2><b>Dla kogo s\u0105 Social Media?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Media spo\u0142eczno\u015bciowe trzeba uzna\u0107 za podstawowe narz\u0119dzie marketingu internetowego dla ma\u0142ych, \u015brednich i du\u017cych firm. Na pocz\u0105tek warto zacz\u0105\u0107 o najpopularniejszych rozwi\u0105za\u0144 takich jak: Facebook czy Instagram. Dzi\u0119ki Social Mediom ka\u017cda firmy ma szanse lepiej pozna\u0107 preferencje swoich odbiorc\u00f3w: poprzez interakcje czy tworzenie ankiet.\u00a0<\/span><\/p>\n<h2><b>E-mail Marketing<\/b><\/h2>\n<h2><b>Co to jest E-mail Marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To forma marketingu bezpo\u015bredniego, kt\u00f3ra wykorzystuje elektroniczne skrzynki pocztowe. Jej celem jest tworzenie oraz utrzymywanie relacji z osobami zainteresowanymi Twoj\u0105 ofert\u0105.\u00a0<\/span><\/p>\n<h2><b>Jakie korzy\u015bci daje E-mail Marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Warto wspomnie\u0107, \u017ce E-mail Marketing to jedna z najpopularniejszych form marketingu cyfrowego. M\u00f3wi\u0105c o jej zaletach, wymienia si\u0119 m.in.:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mo\u017cliwo\u015b\u0107 personalizowania przekazu,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">szansa na dotarcie do du\u017cej grupy odbiorc\u00f3w,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">budowanie d\u0142ugotrwa\u0142ych relacji z klientami,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mo\u017cliwo\u015b\u0107 wykorzystywania automatyzacji,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">przypominanie o porzuconych koszykach (w przypadku <\/span><a href=\"https:\/\/wenet.pl\/oferta\/sklepy-internetowe?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=digital_marketing\"><span style=\"font-weight: 400;\">e-commerce<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6424 colorbox-6418 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu.jpg\" alt=\"zalety_E-mail_marketingu\" width=\"1080\" height=\"1277\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Digital-marketing-zalety-E-mail-marketingu-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/p>\n<h2><b>Ile kosztuje E-mail Marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cena kampanii zale\u017cy od kilku czynnik\u00f3w: celu i zakresu, wielko\u015bci bazy adresowej oraz jako\u015bci tekst\u00f3w, a tak\u017ce element\u00f3w graficznych. Je\u015bli tworzysz E-mailing samodzielnie, musisz doliczy\u0107 tak\u017ce koszt zakupu platformy s\u0142u\u017c\u0105cej do wysy\u0142ki.\u00a0<\/span><\/p>\n<h2><b>Dla kogo jest E-mail Marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Jest to strategia najcz\u0119\u015bciej wykorzystywana przez firmy, kt\u00f3re chc\u0105 poinformowa\u0107 o szczeg\u00f3\u0142ach swojej oferty i ewentualnych promocjach. Niekiedy te\u017c E-mail Marketing s\u0142u\u017cy do rozpowszechniania Contentu. Coraz cz\u0119\u015bciej wykorzystuje si\u0119 poczt\u0119 elektroniczn\u0105 do prowadzania bada\u0144, np. prosz\u0105c odbiorc\u00f3w o wype\u0142nienie ankiety.\u00a0<\/span><\/p><div class=\"jdguz69f367fd5bcd5\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jdguz69f367fd5bcd5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jdguz69f367fd5bcd5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jdguz69f367fd5bcd5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jdguz69f367fd5bcd5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jdguz69f367fd5bcd5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gtfwb69f367fd5bbfb\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gtfwb69f367fd5bbfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gtfwb69f367fd5bbfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gtfwb69f367fd5bbfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gtfwb69f367fd5bbfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gtfwb69f367fd5bbfb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ovawq69f367fd5bb70\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ovawq69f367fd5bb70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ovawq69f367fd5bb70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ovawq69f367fd5bb70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ovawq69f367fd5bb70 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ovawq69f367fd5bb70 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oqfvl69f367fd5baf4\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oqfvl69f367fd5baf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oqfvl69f367fd5baf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oqfvl69f367fd5baf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oqfvl69f367fd5baf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oqfvl69f367fd5baf4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"byvue69f367fd5ba6e\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.byvue69f367fd5ba6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.byvue69f367fd5ba6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.byvue69f367fd5ba6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.byvue69f367fd5ba6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.byvue69f367fd5ba6e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uthdg69f367fd5b996\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uthdg69f367fd5b996 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uthdg69f367fd5b996 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uthdg69f367fd5b996 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uthdg69f367fd5b996 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uthdg69f367fd5b996 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ymoyy69f367fd5b910\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ymoyy69f367fd5b910 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ymoyy69f367fd5b910 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ymoyy69f367fd5b910 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ymoyy69f367fd5b910 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ymoyy69f367fd5b910 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"swgit69f367fd5b87e\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.swgit69f367fd5b87e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.swgit69f367fd5b87e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.swgit69f367fd5b87e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.swgit69f367fd5b87e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.swgit69f367fd5b87e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"crhsa69f367fd5b7f4\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.crhsa69f367fd5b7f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.crhsa69f367fd5b7f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.crhsa69f367fd5b7f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.crhsa69f367fd5b7f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.crhsa69f367fd5b7f4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hgwtr69f367fd5b762\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hgwtr69f367fd5b762 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hgwtr69f367fd5b762 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hgwtr69f367fd5b762 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hgwtr69f367fd5b762 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hgwtr69f367fd5b762 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rjwum69f367fd5b6a3\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6418 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rjwum69f367fd5b6a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rjwum69f367fd5b6a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rjwum69f367fd5b6a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rjwum69f367fd5b6a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rjwum69f367fd5b6a3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6418&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;1&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;1\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak dopasowa\u0107 dzia\u0142ania Digital Marketingowe do firmy? Poradnik dla pocz\u0105tkuj\u0105cych&quot;,&quot;width&quot;:&quot;24.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 24.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            1\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Szukasz sposob\u00f3w, \u017ceby zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 swojej firmy? S\u0142ysza\u0142e\u015b o wielu rozwi\u0105zaniach, ale nie wiesz, kt\u00f3re b\u0119dzie pasowa\u0107 do Twojej bran\u017cy. Sprawd\u017a ten mini poradnik i wybierz dzia\u0142ania Digital Marketingowe zgodne z Twoimi potrzebami.\u00a0 Co to jest Digital Marketing?\u00a0 Digital Marketing to marketing cyfrowy, czyli wszystkie aktywno\u015bci promocyjne prowadzone w Internecie. To pojemny worek, do kt\u00f3rego [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":6426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,101,143,265,26,64,209,212,177,239,38,389,95,25,113,124,211,125,241,351,83,59],"class_list":{"0":"post-6418","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-blog","9":"tag-ciekawostka","10":"tag-ciekawostki-2","11":"tag-content-marketing","12":"tag-e-commerce","13":"tag-e-mail-marketing","14":"tag-google","15":"tag-google-moja-firma","16":"tag-google-my-business","18":"tag-marketing-w-sieci","19":"tag-media-spolecznosciowe","20":"tag-optymalizacja-seo","21":"tag-optymalizacja-strony-www","22":"tag-porady-seo","23":"tag-pozycjonowanie","24":"tag-reklama-w-google","25":"tag-seo-pozycjonowanie","26":"tag-smm","27":"tag-social-media","28":"tag-social-media-marketing","29":"tag-strona-www","30":"tag-strony-www","31":"tag-wyszukiwarka-google-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak dopasowa\u0107 dzia\u0142ania Digital Marketingowe do firmy? 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