{"id":6429,"date":"2022-11-09T10:27:12","date_gmt":"2022-11-09T09:27:12","guid":{"rendered":"http:\/\/wenet.pl\/?p=6429"},"modified":"2023-09-22T13:38:24","modified_gmt":"2023-09-22T11:38:24","slug":"slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius\/","title":{"rendered":"Co s\u0142ycha\u0107 na rynku e-commerce? Podsumowanie nowego raportu Gemius"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/rynek_ecommerce_2022_Blog_WeNet.jpg\" alt=\"rynek_ecommerce_2022_Blog_WeNet\" class=\"wp-image-6430 colorbox-6429 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/rynek_ecommerce_2022_Blog_WeNet.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/rynek_ecommerce_2022_Blog_WeNet-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/rynek_ecommerce_2022_Blog_WeNet-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/rynek_ecommerce_2022_Blog_WeNet-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/rynek_ecommerce_2022_Blog_WeNet-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/rynek_ecommerce_2022_Blog_WeNet-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/rynek_ecommerce_2022_Blog_WeNet-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n<\/div>\n\n\n<p><b>Przez ostatnie lata na rynku e-commerce obserwowali\u015bmy zawirowania. Najpierw pandemia mocno wp\u0142yn\u0119\u0142a na spos\u00f3b robienia zakup\u00f3w. Teraz gor\u0105cym tematem jest stale rosn\u0105ca inflacja. Wszystkie te zdarzenia odbijaj\u0105 si\u0119 w raporcie e-commerce 2022, kt\u00f3ry ju\u017c po raz 10. przygotowa\u0142 Gemius.\u00a0<\/b><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius\/#Jak_wyglada_handel_internetowy_w_2022_roku\" >Jak wygl\u0105da handel internetowy w 2022 roku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius\/#Dlaczego_robimy_zakupy_przez_Internet\" >Dlaczego robimy zakupy przez Internet?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius\/#Jak_%D1%96nflacja_wplywa_na_zachowania_kupujacych\" >Jak \u0456nflacja wp\u0142ywa na zachowania kupuj\u0105cych?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius\/#Jakie_formy_dostawy_sa_najpopularniejsze\" >Jakie formy dostawy s\u0105 najpopularniejsze?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius\/#Jak_placimy_w_Internecie\" >Jak p\u0142acimy w Internecie?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius\/#Jakich_urzadzen_uzywamy_do_robienia_zakupow\" >Jakich urz\u0105dze\u0144 u\u017cywamy do robienia zakup\u00f3w?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/slychac-rynku-e-commerce-podsumowanie-nowego-raportu-gemius\/#Raport_e-commerce_2022_%E2%80%93_wnioski\" >Raport e-commerce 2022 \u2013 wnioski&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wyglada_handel_internetowy_w_2022_roku\"><\/span><b>Jak wygl\u0105da handel internetowy w 2022 roku?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Jak pokazuj\u0105 najnowsze statystyki, liczba internaut\u00f3w, kt\u00f3rzy kupuj\u0105 online, pozosta\u0142a niezmienna wzgl\u0119dem roku poprzedniego \u2013 to wci\u0105\u017c <\/span><b>77%<\/b><span style=\"font-weight: 400;\"> respondent\u00f3w.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Co ciekawe, znaczna wi\u0119kszo\u015b\u0107 z nich wybiera polskie <\/span><a href=\"https:\/\/wenet.pl\/oferta\/sklepy-internetowe?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=raport_gemius\"><span style=\"font-weight: 400;\">sklepy internetowe<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><b>75%<\/b><span style=\"font-weight: 400;\">), du\u017co rzadziej robi\u0105c zakupy na stronach zagranicznych (<\/span><b>32%<\/b><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Najch\u0119tniej zakupy w sieci robi\u0105 kobiety (<\/span><b>52%<\/b><span style=\"font-weight: 400;\">) oraz osoby:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">w wieku \u2013 35-49 lata \u2013 <\/span><b>33%<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">z wy\u017cszym wykszta\u0142ceniem \u2013 <\/span><b>40%<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">maj\u0105ce \u015bredni\u0105 sytuacj\u0119 materialn\u0105 \u2013 <\/span><b>53%<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">mieszkaj\u0105ce w miastach powy\u017cej 200 tys. mieszka\u0144c\u00f3w \u2013 <\/span><b>34%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"1277\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022.jpg\" alt=\"Rynek_e-commerce_handel_internetowy_w_2022\" class=\"wp-image-6433 colorbox-6429 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-handel-internetowy-w-2022-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_robimy_zakupy_przez_Internet\"><\/span><b>Dlaczego robimy zakupy przez Internet?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Raport pokazuje, \u017ce najsilniej do robienia zakup\u00f3w online motywuj\u0105 nas 3 czynniki:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">dost\u0119pno\u015b\u0107 e-sklep\u00f3w 24\/7 \u2013 <\/span><b>75%<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">brak konieczno\u015bci wychodzenia z domu \u2013 <\/span><b>74%<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">ceny ni\u017csze ni\u017c w sklepach stacjonarnych \u2013 <\/span><b>67%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">W kontek\u015bcie trwaj\u0105cej inflacji ostatni z czynnik\u00f3w z biegiem czasu najpewniej b\u0119dzie zyskiwa\u0142 na znaczeniu.&nbsp;<\/span><\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-028e116a-2710-4c5e-b99b-8d0f6329e56d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\" class=\"hs-cta-node hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-028e116a-2710-4c5e-b99b-8d0f6329e56d\" class=\"hs-cta-img colorbox-6429 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d.png\" alt=\"e-commerce_v1\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '028e116a-2710-4c5e-b99b-8d0f6329e56d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Przedsi\u0119biorc\u00f3w zainteresowa\u0107 powinny tak\u017ce statystyki dotycz\u0105ce powod\u00f3w, dla kt\u00f3rych kupuj\u0105cy wybieraj\u0105 dany e-sklep. Z badania wynika, \u017ce kluczowe s\u0105:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">atrakcyjne ceny,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">niskie koszty dostawy,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">udane poprzednie zakupy w <\/span><a href=\"https:\/\/wenet.pl\/oferta\/sklepy-internetowe?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=raport_gemius\"><span style=\"font-weight: 400;\">e-sklepie<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Ponadto na zaufanie do firmy maj\u0105 wp\u0142yw:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">opinie innych kupuj\u0105cych,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">mo\u017cliwo\u015b\u0107 p\u0142atno\u015bci przy odbiorze,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">czytelna informacja o mo\u017cliwo\u015bci zwrotu i reklamacji.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"1277\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu.jpg\" alt=\"Rynek_e-commerce_zalety_e-handlu\" class=\"wp-image-6434 colorbox-6429 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-zalety-e-handlu-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_%D1%96nflacja_wplywa_na_zachowania_kupujacych\"><\/span><b>Jak \u0456nflacja wp\u0142ywa na zachowania kupuj\u0105cych?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">W tegorocznym raporcie nie mog\u0142o zabrakn\u0105\u0107 pyta\u0144 o inflacj\u0119. Wydaje si\u0119, \u017ce odpowiedzi ankietowanych jak na razie nie powinny zbytnio niepokoi\u0107 w\u0142a\u015bcicieli firm, poniewa\u017c:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>58%<\/b><span style=\"font-weight: 400;\"> pytanych deklaruje, \u017ce kupuje tyle samo,&nbsp;<\/span><\/li>\n\n\n\n<li><b>28%<\/b><span style=\"font-weight: 400;\"> korzysta z zakup\u00f3w internetowych rzadziej,&nbsp;<\/span><\/li>\n\n\n\n<li><b>14%<\/b><span style=\"font-weight: 400;\"> korzysta ze sklep\u00f3w internetowych cz\u0119\u015bciej ni\u017c w ostatnich miesi\u0105cach.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Zmniejszenie wydatk\u00f3w na zakupy online zapowiada\u0142y przede wszystkim kobiety w wieku 24-34 lata.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_formy_dostawy_sa_najpopularniejsze\"><\/span><b>Jakie formy dostawy s\u0105 najpopularniejsze?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Przedsi\u0119biorcy, kt\u00f3rzy chc\u0105 wychodzi\u0107 naprzeciw oczekiwaniom swoich klient\u00f3w, w\u015br\u00f3d integracji z firmami kurierskimi powinni mie\u0107 opcj\u0119 dostawy do paczkomatu. To zdecydowanie najpopularniejsza forma dostawy. Paczkomaty wybiera a\u017c <\/span><b>81%<\/b><span style=\"font-weight: 400;\"> kupuj\u0105cych.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Znacznie mniej os\u00f3b decyduje si\u0119 na dostaw\u0119 kurierem do domu lub firmy (<\/span><b>43%<\/b><span style=\"font-weight: 400;\">). Jeszcze ni\u017cej plasuj\u0105 si\u0119 przesy\u0142ki do punkt\u00f3w partnerskich (kioski, stacje benzynowe) \u2013 <\/span><b>17%<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-231bc119-d330-4350-b934-b871b26c0e8a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-231bc119-d330-4350-b934-b871b26c0e8a\" class=\"hs-cta-node hs-cta-231bc119-d330-4350-b934-b871b26c0e8a\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/231bc119-d330-4350-b934-b871b26c0e8a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-231bc119-d330-4350-b934-b871b26c0e8a\" class=\"hs-cta-img colorbox-6429 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/231bc119-d330-4350-b934-b871b26c0e8a.png\" alt=\"Chcesz sprzedawa\u0107 w sieci? Zrobimy Ci sklep internetowy. Sprawd\u017a jak  src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">>>&#8221;><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '231bc119-d330-4350-b934-b871b26c0e8a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_placimy_w_Internecie\"><\/span><b>Jak p\u0142acimy w Internecie?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Za zakupy w Internecie najch\u0119tniej p\u0142acimy szybkim przelewem przez system p\u0142atno\u015bci, np. PayU, Przelewy24, Dotpay lub Tpay. Na tak\u0105 form\u0119 decyduje si\u0119 <\/span><b>70%<\/b><span style=\"font-weight: 400;\"> pytanych.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nieco rzadziej korzystamy z p\u0142atno\u015bci BLIK (<\/span><b>58%<\/b><span style=\"font-weight: 400;\">) oraz z p\u0142atno\u015bci kart\u0105 przy sk\u0142adaniu zam\u00f3wienia (<\/span><b>43%<\/b><span style=\"font-weight: 400;\">).&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"1277\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online.jpg\" alt=\"Rynek_e-commerce_urzadzenia_do_zakupow_online\" class=\"wp-image-6432 colorbox-6429 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-urz\u0105dzenia-do-zakup\u00f3w-online-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakich_urzadzen_uzywamy_do_robienia_zakupow\"><\/span><b>Jakich urz\u0105dze\u0144 u\u017cywamy do robienia zakup\u00f3w?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">W najnowszym raporcie Gemius na prowadzenie wysun\u0119\u0142y si\u0119 smartfony. Przy pomocy telefonu robi zakupy ju\u017c <\/span><b>75%<\/b><span style=\"font-weight: 400;\"> pytanych. Nie zmienia to faktu, \u017ce wci\u0105\u017c ch\u0119tnie korzystamy z laptop\u00f3w (<\/span><b>73%<\/b><span style=\"font-weight: 400;\">).&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Coraz s\u0142abiej natomiast wypadaj\u0105 komputery stacjonarne, kt\u00f3re spad\u0142y o 10 punkt\u00f3w procentowych wzgl\u0119dem ubieg\u0142orocznego badania (<\/span><b>41%<\/b><span style=\"font-weight: 400;\">). Spadek odnotowa\u0142y r\u00f3wnie\u017c tablety (z 24% na <\/span><b>19%<\/b><span style=\"font-weight: 400;\">).&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"1277\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius.jpg\" alt=\"Rynek_e-commerce_wnioski_z_raportu_Gemius\" class=\"wp-image-6431 colorbox-6429 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Rynek-e-commerce-wnioski-z-raportu-Gemius-710x840.jpg 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/figure>\n<\/div>\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" class=\"hs-cta-img colorbox-6429 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\" alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ccb2ab25-2334-4479-993f-5deb6827013a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Raport_e-commerce_2022_%E2%80%93_wnioski\"><\/span><b>Raport e-commerce 2022 \u2013 wnioski&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Jak pokazuje najnowszy raport Gemius, wci\u0105\u017c ch\u0119tnie robimy zakupy w sieci. Co wa\u017cne, <\/span><b>du\u017cym zaufaniem darzymy polskie <\/b><a href=\"https:\/\/wenet.pl\/oferta\/sklepy-internetowe?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=raport_gemius\"><span style=\"font-weight: 400;\">sklepy internetowe<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u017beby trafi\u0107 do klient\u00f3w, poza ciekaw\u0105 i jako\u015bciow\u0105 ofert\u0105, <\/span><b>przedsi\u0119biorcy powinni zadba\u0107 o responsywno\u015b\u0107, czyli przystosowanie e-sklepu do dzia\u0142ania na r\u00f3\u017cnych urz\u0105dzeniach<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Du\u017ce znaczenie maj\u0105 tak\u017ce formy dostawy i p\u0142atno\u015bci. W pierwszym przypadku niekwestionowanym liderem s\u0105 paczkomaty. Dlatego uruchomianie tego sposobu dostawy staje si\u0119 niemal obowi\u0105zkiem. Je\u015bli chodzi o p\u0142atno\u015bci, warto zadba\u0107 o integracje z topowymi serwisami.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ponadto nie powinno nikogo dziwi\u0107, \u017ce <\/span><b>klienci zwracaj\u0105 uwag\u0119 na opinie o firmie dost\u0119pne w sieci<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Wp\u0142yw na decyzj\u0119 o wyborze sklepu maj\u0105 r\u00f3wnie\u017c poprzednie do\u015bwiadczenia zakupowe. Tak wi\u0119c dba\u0142o\u015b\u0107 o zadowolenie klienta niezmiennie pozostaje priorytetem.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0179r\u00f3d\u0142o: <\/span><a href=\"https:\/\/www.gemius.pl\/wszystkie-artykuly-aktualnosci\/raport-e-commerce-2022-juz-dostepny.html\"><span style=\"font-weight: 400;\">Raport Gemius e-commerce 2022<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><div class=\"duxij69f2c90adeaf0\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6429 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.duxij69f2c90adeaf0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.duxij69f2c90adeaf0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.duxij69f2c90adeaf0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.duxij69f2c90adeaf0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.duxij69f2c90adeaf0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lmiqr69f2c90adea61\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6429 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lmiqr69f2c90adea61 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lmiqr69f2c90adea61 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lmiqr69f2c90adea61 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lmiqr69f2c90adea61 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lmiqr69f2c90adea61 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jrgem69f2c90ade9b9\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6429 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jrgem69f2c90ade9b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jrgem69f2c90ade9b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jrgem69f2c90ade9b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jrgem69f2c90ade9b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jrgem69f2c90ade9b9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qgcbl69f2c90ade930\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6429 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qgcbl69f2c90ade930 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qgcbl69f2c90ade930 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qgcbl69f2c90ade930 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qgcbl69f2c90ade930 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qgcbl69f2c90ade930 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"srpsj69f2c90ade8a3\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6429 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.srpsj69f2c90ade8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.srpsj69f2c90ade8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.srpsj69f2c90ade8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.srpsj69f2c90ade8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.srpsj69f2c90ade8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jnmhi69f2c90ade814\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6429 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jnmhi69f2c90ade814 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jnmhi69f2c90ade814 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jnmhi69f2c90ade814 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jnmhi69f2c90ade814 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jnmhi69f2c90ade814 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qggpf69f2c90ade765\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6429 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qggpf69f2c90ade765 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qggpf69f2c90ade765 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qggpf69f2c90ade765 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qggpf69f2c90ade765 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qggpf69f2c90ade765 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"umqeh69f2c90add654\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-6429 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.umqeh69f2c90add654 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.umqeh69f2c90add654 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.umqeh69f2c90add654 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.umqeh69f2c90add654 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.umqeh69f2c90add654 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xizgl69f2c90add5bf\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6429 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Najpierw pandemia mocno wp\u0142yn\u0119\u0142a na spos\u00f3b robienia zakup\u00f3w. Teraz gor\u0105cym tematem jest stale rosn\u0105ca inflacja. Wszystkie te zdarzenia odbijaj\u0105 si\u0119 w raporcie e-commerce 2022, kt\u00f3ry ju\u017c po raz 10. przygotowa\u0142 Gemius.\u00a0 Jak wygl\u0105da handel internetowy w 2022 roku? Jak pokazuj\u0105 najnowsze statystyki, liczba internaut\u00f3w, kt\u00f3rzy kupuj\u0105 online, [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":6430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[145,350,54,143,466,177,427,144,488,369],"class_list":["post-6429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-e-commerce","tag-e-sklep","tag-marketing-w-sieci","tag-sklep-e-commerce","tag-sklep-internetowy","tag-sklep-online","tag-zakupy-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co s\u0142ycha\u0107 na rynku e-commerce? 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