{"id":6477,"date":"2026-02-23T13:19:00","date_gmt":"2026-02-23T12:19:00","guid":{"rendered":"http:\/\/wenet.pl\/?p=6477"},"modified":"2026-04-28T12:18:04","modified_gmt":"2026-04-28T10:18:04","slug":"wskazniki-mierzyc-mediach-spolecznosciowych","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/","title":{"rendered":"Jakie wska\u017aniki mierzy\u0107 w mediach spo\u0142eczno\u015bciowych?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"601\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jakie-wskazniki-mierzyc-w-social-media_blog-WeNet.jpg\" alt=\"Wska\u017aniki w mediach spo\u0142eczno\u015bciowych\" class=\"wp-image-13463 colorbox-6477 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jakie-wskazniki-mierzyc-w-social-media_blog-WeNet.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jakie-wskazniki-mierzyc-w-social-media_blog-WeNet-599x300.jpg 599w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jakie-wskazniki-mierzyc-w-social-media_blog-WeNet-200x100.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jakie-wskazniki-mierzyc-w-social-media_blog-WeNet-768x385.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jakie-wskazniki-mierzyc-w-social-media_blog-WeNet-696x349.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jakie-wskazniki-mierzyc-w-social-media_blog-WeNet-1068x535.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Jakie-wskazniki-mierzyc-w-social-media_blog-WeNet-839x420.jpg 839w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/601;\" \/><\/figure>\n<\/div>\n\n\n<p><br><b>Obecnie niemal\u017ce ka\u017cda firma, kt\u00f3ra prowadzi dzia\u0142alno\u015b\u0107 w sieci, ma swoje konto na Facebooku, LinkedIn czy Instagramie. Coraz wi\u0119cej marek pojawia si\u0119 te\u017c na Twitterze, cz\u0119\u015b\u0107 z nich coraz \u015bmielej dzia\u0142a na TikToku, a wi\u0119kszo\u015b\u0107 inwestuje w kana\u0142 na YouTube. To jednak nie wystarczy, aby odnie\u015b\u0107 sukces. Konieczna jest r\u00f3wnie\u017c w\u0142a\u015bciwa analiza medi\u00f3w spo\u0142eczno\u015bciowych. Chcesz skutecznie dociera\u0107 do klient\u00f3w? Sprawd\u017a, jakie wska\u017aniki mierzy\u0107 w Social Mediach i usprawnij swoj\u0105 strategi\u0119.&nbsp;<\/b><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/#Dlaczego_warto_analizowac_wskazniki_marketingowe_w_Social_Mediach\" >Dlaczego warto analizowa\u0107 wska\u017aniki marketingowe w Social Mediach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/#Jak_mierzyc_skutecznosc_dzialan_w_Social_Mediach_Kluczowe_wskazniki\" >Jak mierzy\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144 w Social Mediach? Kluczowe wska\u017aniki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/#1_Zasieg\" >1. Zasi\u0119g<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/#2_Zaangazowanie\" >2. Zaanga\u017cowanie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/#3_Wplyw\" >3. Wp\u0142yw&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/#4_Akcja_konwersja\" >4. Akcja (konwersja)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/#5_Share_of_Voice_i_rekomendacje\" >5. Share of Voice i rekomendacje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/#Do_czego_warto_wykorzystac_dane_z_pomiaru_Social_Mediow\" >Do czego warto wykorzysta\u0107 dane z pomiaru Social Medi\u00f3w?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_analizowac_wskazniki_marketingowe_w_Social_Mediach\"><\/span><b>Dlaczego warto analizowa\u0107 wska\u017aniki marketingowe w Social Mediach?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Twoja firma jest obecna na Facebooku czy Instagramie? W takim razie wiesz, \u017ce aktywno\u015b\u0107 w Social Mediach to nie tylko wymy\u015blanie hase\u0142, publikacja tre\u015bci czy wchodzenie w interakcj\u0119 z odbiorcami. Aby dowiedzie\u0107 si\u0119, czy prowadzone przez Ciebie dzia\u0142ania s\u0105 skuteczne, musisz jeszcze na bie\u017c\u0105co analizowa\u0107 efektywno\u015b\u0107 kampanii w mediach spo\u0142eczno\u015bciowych.&nbsp;<\/p>\n\n\n\n<p>Twoj\u0105 skuteczn\u0105 broni\u0105 musi sta\u0107 si\u0119 analityka, a nieod\u0142\u0105cznym elementem planowania \u2013 wska\u017aniki marketingowe. Tego rodzaju metryki to wszelkie statystyki, kt\u00f3re mo\u017cna znale\u017a\u0107 w narz\u0119dziach dla biznesu w ka\u017cdym kanale spo\u0142eczno\u015bciowym. Dane z Social Medi\u00f3w warto wykorzystywa\u0107 z r\u00f3\u017cnych powod\u00f3w \u2013 oto kilka z nich.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analiza tre\u015bci<\/li>\n<\/ul>\n\n\n\n<p>Mierz\u0105c wska\u017aniki marketingowe, mo\u017cesz sprawdzi\u0107, kt\u00f3re spo\u015br\u00f3d publikowanych przez Ciebie materia\u0142\u00f3w ciesz\u0105 si\u0119 zainteresowaniem, a z kt\u00f3rych lepiej zrezygnowa\u0107.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analiza konkurencji<\/li>\n<\/ul>\n\n\n\n<p>Monitoring medi\u00f3w spo\u0142eczno\u015bciowych to \u015bwietne narz\u0119dzie, kt\u00f3re pozwoli Ci por\u00f3wna\u0107 wyniki prowadzonych dzia\u0142a\u0144 z poczynaniami obecnych rywali.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lepsza obs\u0142uga klienta<\/li>\n<\/ul>\n\n\n\n<p>R\u00f3\u017cnego rodzaju metryki pozwalaj\u0105 \u015bledzi\u0107 wszelkie wzmianki o Twojej firmie. Doceniaj ka\u017cd\u0105 interakcj\u0119 ze strony u\u017cytkownik\u00f3w, a odbiorcy to odwzajemni\u0105.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ocena skuteczno\u015bci dzia\u0142a\u0144<\/li>\n<\/ul>\n\n\n\n<p>Dzi\u0119ki analizie medi\u00f3w spo\u0142eczno\u015bciowych mo\u017cesz na bie\u017c\u0105co \u015bledzi\u0107 efekty, wprowadza\u0107 zmiany i zaplanowa\u0107 lepsz\u0105 strategi\u0119 oraz kampani\u0119 promocyjn\u0105 w przysz\u0142o\u015bci.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lokalizacja kryzys\u00f3w&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Kryzysy w Social Mediach to nic niezwyk\u0142ego. Aby si\u0119 przed nimi ustrzec, mo\u017cesz jednak szybko reagowa\u0107 na wszelkie negatywne sytuacje, kt\u00f3re zaobserwujesz dzi\u0119ki odpowiednim metrykom.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"856\" height=\"1012\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-4.jpg\" alt=\"\" class=\"wp-image-13456 colorbox-6477 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-4.jpg 856w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-4-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-4-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-4-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-4-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-4-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-4-711x840.jpg 711w\" data-sizes=\"(max-width: 856px) 100vw, 856px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 856px; --smush-placeholder-aspect-ratio: 856\/1012;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_mierzyc_skutecznosc_dzialan_w_Social_Mediach_Kluczowe_wskazniki\"><\/span><b>Jak mierzy\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144 w Social Mediach? Kluczowe wska\u017aniki<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Skuteczno\u015b\u0107 dzia\u0142a\u0144 w mediach spo\u0142eczno\u015bciowych mo\u017cesz mierzy\u0107 na r\u00f3\u017cne sposoby. Przede wszystkim dlatego, \u017ce efektywno\u015b\u0107 komunikacji zale\u017cy od wybranego przez Ciebie celu. Mo\u017ce by\u0107 to zar\u00f3wno budowanie \u015bwiadomo\u015bci marki, jak i poprawa sprzeda\u017cy.&nbsp;<\/p>\n\n\n\n<p>Co wi\u0119cej, ka\u017cda platforma oferuje w\u0142asny zestaw miar \u2013 cz\u0119\u015b\u0107 z nich jest jednak uniwersalna. My przedstawiamy dzi\u015b najwa\u017cniejsze metryki, dzi\u0119ki kt\u00f3rym dokonasz pomiar\u00f3w swoich dzia\u0142a\u0144 w Social Mediach.&nbsp;<\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-028e116a-2710-4c5e-b99b-8d0f6329e56d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\" class=\"hs-cta-node hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-028e116a-2710-4c5e-b99b-8d0f6329e56d\" width=\"1200\" height=\"320\" class=\"hs-cta-img colorbox-6477 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d.png\" alt=\"e-commerce_v1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Zasieg\"><\/span>1. Zasi\u0119g<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prowadzisz kampani\u0119 w mediach spo\u0142eczno\u015bciowych? W takim razie zasi\u0119g jest metryk\u0105, kt\u00f3r\u0105 musisz \u015bledzi\u0107 szczeg\u00f3lnie uwa\u017cnie. Wska\u017anik informuje, ilu unikalnych u\u017cytkownik\u00f3w widzia\u0142o posty na Twoich profilach oraz jakie wpisy najlepiej rozprzestrzeniaj\u0105 si\u0119 w\u015br\u00f3d odbiorc\u00f3w.&nbsp;<\/p>\n\n\n\n<p>Nie myl tych danych z wy\u015bwietleniami czy liczb\u0105 fan\u00f3w. Je\u015bli masz 1000 obserwuj\u0105cych na Instagramie, to nie oznacza, \u017ce dotrzesz z przekazem do 1000 internaut\u00f3w.&nbsp;<\/p>\n\n\n\n<p>Zwr\u00f3\u0107 ponadto uwag\u0119 na r\u00f3\u017cne rodzaje zasi\u0119gu:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>organiczny \u2013 uzyskany bez dodatkowych dzia\u0142a\u0144 promocyjnych,&nbsp;<\/li>\n\n\n\n<li>p\u0142atny \u2013 osi\u0105gni\u0119ty dzi\u0119ki reklamie np. <a href=\"https:\/\/wenet.pl\/oferta\/marketing-lokalny-online?utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_campaign=wskazniki_w_social_mediach\">Facebook Ads<\/a>,&nbsp;<\/li>\n\n\n\n<li>wirusowy \u2013 wynikaj\u0105cy z aktywno\u015bci spo\u0142eczno\u015bci,<\/li>\n\n\n\n<li>firmowego hasztagu \u2013 wskazuj\u0105cy ekspozycj\u0119 marki.&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Wa\u017cne jest nie tylko, do ilu os\u00f3b dotrzesz, ale r\u00f3wnie\u017c, czy s\u0105 to odbiorcy, kt\u00f3rzy nale\u017c\u0105 do grupy docelowej Twojej firmy. Aby skutecznie zmierzy\u0107 zasi\u0119g, mo\u017cesz skorzysta\u0107 z narz\u0119dzi dost\u0119pnych na platformach lub rozwi\u0105za\u0144 zewn\u0119trznych takich jak np. Sotrender czy Napoleoncat.&nbsp;<\/p>\n\n\n\n<p>Zasi\u0119g nieroz\u0142\u0105cznie wi\u0105\u017ce si\u0119 ze \u015bwiadomo\u015bci\u0105 marki. Jej wzrost to szansa na uzyskanie pozycji lidera w bran\u017cy oraz zbudowanie zaufania w\u015br\u00f3d nowych i potencjalnych odbiorc\u00f3w.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Zaangazowanie\"><\/span>2. Zaanga\u017cowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli dzia\u0142asz w Social Mediach, to musisz zdawa\u0107 sobie spraw\u0119, \u017ce Twoje tre\u015bci powinny zach\u0119ca\u0107 u\u017cytkownik\u00f3w do interakcji i pobudza\u0107 do dyskusji. W\u0142a\u015bnie dlatego, tak wa\u017cnym wska\u017anikiem jest zaanga\u017cowanie. Monitoruj takie mierniki jak np.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>liczba komentarzy,<\/li>\n\n\n\n<li>liczba reakcji,&nbsp;<\/li>\n\n\n\n<li><i>Interactivity Index<\/i> (liczba wszystkich aktywno\u015bci w obr\u0119bie fanpage\u2019a),<\/li>\n\n\n\n<li>liczba udost\u0119pnie\u0144\/retweet\u00f3w<\/li>\n\n\n\n<li>liczba wiadomo\u015bci prywatnych,&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>a dowiesz si\u0119, jak bardzo interesuj\u0105ce s\u0105 Twoje posty dla odbiorc\u00f3w.&nbsp;<\/p>\n\n\n\n<p>Pami\u0119taj przy tym, \u017ce zaanga\u017cowanie nale\u017cy mierzy\u0107 w kontek\u015bcie zasi\u0119gu. Przekonasz si\u0119, dzi\u0119ki temu, jaki odsetek os\u00f3b, do kt\u00f3rych trafi\u0142 Tw\u00f3j wpis, zosta\u0142 zach\u0119cony do interakcji. Poza tym polubienia, komentarze i klikni\u0119cia s\u0105 niezb\u0119dne do generowania wi\u0119kszego dotarcia.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Wska\u017anik zaanga\u017cowania pozwala oceni\u0107, jaki procent u\u017cytkownik\u00f3w wszed\u0142 w relacj\u0119 z mark\u0105. Nie stawiaj jednak wy\u0142\u0105cznie na liczb\u0119 reakcji, ale przede wszystkim na ich jako\u015b\u0107 \u2013 promuj tre\u015bci zwi\u0105zane z firm\u0105 i zach\u0119caj do spontanicznych interakcji.&nbsp;<\/p>\n\n\n\n<p>Mierz\u0105c zaanga\u017cowanie np. dzi\u0119ki narz\u0119dziom takim jak Sprout Social czy HootSuite, mo\u017cesz zapewni\u0107 doskona\u0142\u0105 obs\u0142ug\u0119 klient\u00f3w.&nbsp;<\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-231bc119-d330-4350-b934-b871b26c0e8a\" class=\"hs-cta-wrapper\"><strong><span id=\"hs-cta-231bc119-d330-4350-b934-b871b26c0e8a\" class=\"hs-cta-node hs-cta-231bc119-d330-4350-b934-b871b26c0e8a\"><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/231bc119-d330-4350-b934-b871b26c0e8a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-231bc119-d330-4350-b934-b871b26c0e8a\" class=\"hs-cta-img colorbox-6477 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/231bc119-d330-4350-b934-b871b26c0e8a.png\" alt=\"Chcesz sprzedawa\u0107 w sieci? Zrobimy Ci sklep internetowy. Sprawd\u017a jak &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><\/strong><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Wplyw\"><\/span>3. Wp\u0142yw&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mierzenie skuteczno\u015bci dzia\u0142a\u0144 w Social Mediach bardzo cz\u0119sto ko\u0144czy si\u0119 na analizie zasi\u0119gu oraz zaanga\u017cowania. Dzieje si\u0119 tak, poniewa\u017c zwykle tego rodzaju dane mo\u017cna uzyska\u0107 w narz\u0119dziach dla firm na konkretnych platformach. Je\u017celi chcesz sprawdzi\u0107, czy za\u0142o\u017cone cele zosta\u0142y zrealizowane, to we\u017a pod uwag\u0119 kolejne wska\u017aniki, czyli m.in. wp\u0142yw.&nbsp;<\/p>\n\n\n\n<p>Tego rodzaju miara informuje o zmianie postaw odbiorc\u00f3w po zapoznaniu si\u0119 z tre\u015bciami na Twoim fanpage\u2019u. W ten spos\u00f3b mo\u017cesz stwierdzi\u0107, czy podj\u0119te przez Ciebie dzia\u0142ania wp\u0142ywaj\u0105 na firm\u0119 zgodnie z oczekiwaniami. Mo\u017ce si\u0119 bowiem okaza\u0107, \u017ce wi\u0119ksze zaanga\u017cowanie i zasi\u0119g od komunikacji marketingowej zdoby\u0142y mniej istotne posty np. okoliczno\u015bciowe memy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Niestety takie miary jak ch\u0119\u0107 zakupowa czy \u015bwiadomo\u015b\u0107 marki\/produktu\/us\u0142ugi mo\u017cna analizowa\u0107 wy\u0142\u0105cznie za pomoc\u0105 bada\u0144 sonda\u017cowych.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Akcja_konwersja\"><\/span>4. Akcja (konwersja)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czy wiesz, jaki wska\u017anik okazuje si\u0119 kluczowy dla wszystkich dzia\u0142a\u0144 marketingu online? Jest nim wsp\u00f3\u0142czynnik konwersji! Okre\u015bla procent u\u017cytkownik\u00f3w, kt\u00f3rzy po zapoznaniu si\u0119 z tre\u015bci\u0105 na profilach spo\u0142eczno\u015bciowych podj\u0119li po\u017c\u0105dan\u0105 przez Ciebie akcj\u0119, czyli np.:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zapisali si\u0119 do newslettera,<\/li>\n\n\n\n<li>zostawili komentarz lub polubienie,&nbsp;<\/li>\n\n\n\n<li>udost\u0119pnili post na swoim koncie\/tablicy,&nbsp;<\/li>\n\n\n\n<li>skorzystali z oferty m.in. zakupili produkt,&nbsp;<\/li>\n\n\n\n<li>zostawili dane kontaktowe.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Je\u015bli tworzysz kampanie obliczone na sprzeda\u017c, to musisz wiedzie\u0107, czy Twoje tre\u015bci si\u0119 do niej przyczyniaj\u0105. Mierz\u0105c dzia\u0142ania podj\u0119te przez odbiorc\u00f3w, sprawdzisz np. czy \u015bwiadomo\u015b\u0107 marki wp\u0142yn\u0119\u0142a na cz\u0119stsze korzystanie z us\u0142ug.&nbsp;<\/p>\n\n\n\n<p>Co jeszcze mo\u017cesz zyska\u0107, dzi\u0119ki wsp\u00f3\u0142czynnikowi konwersji? Przede wszystkim zobaczysz, w kt\u00f3re medium spo\u0142eczno\u015bciowe warto w szczeg\u00f3lno\u015bci zainwestowa\u0107 czas i pieni\u0105dze.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Share_of_Voice_i_rekomendacje\"><\/span>5. <i>Share of Voice <\/i>i rekomendacje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ostatnim, ale jednocze\u015bnie niezwykle istotnym wska\u017anikiem pomiaru skuteczno\u015bci dzia\u0142a\u0144 w Social Mediach jest tzw. <i>Share od Voice<\/i>. Przyk\u0142adowymi miernikami s\u0105 tutaj m.in.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>liczba polece\u0144 i rekomendacji,&nbsp;<\/li>\n\n\n\n<li>liczba wzmianek o firmie,&nbsp;<\/li>\n\n\n\n<li>ocena na profilu.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Miara ta opisuje wi\u0119c, jak du\u017co dyskusji online dotycz\u0443 Twojej marki. Wa\u017cne s\u0105 jednak nie tylko uzyskane opinie, ale ich wyd\u017awi\u0119k, sentyment i jako\u015b\u0107.&nbsp;<\/p>\n\n\n\n<p>Tego rodzaju informacje pomog\u0105 Ci usprawni\u0107 dzia\u0142ania w mediach spo\u0142eczno\u015bciowych i ca\u0142y proces sprzeda\u017cowy. Dzi\u0119ki temu mo\u017cesz zadba\u0107 o zmian\u0119 nastawienia niezadowolonego klienta oraz przekucie zaanga\u017cowanego odbiorcy w ambasadora marki.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Do \u015bledzenia wzmianek o swojej firmie mo\u017cesz wykorzysta\u0107 popularne narz\u0119dzia Brand24, Newspoint czy Socialmention.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"856\" height=\"1012\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-6.jpg\" alt=\"\" class=\"wp-image-13458 colorbox-6477 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-6.jpg 856w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-6-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-6-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-6-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-6-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-6-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-6-711x840.jpg 711w\" data-sizes=\"(max-width: 856px) 100vw, 856px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 856px; --smush-placeholder-aspect-ratio: 856\/1012;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_czego_warto_wykorzystac_dane_z_pomiaru_Social_Mediow\"><\/span>Do czego warto wykorzysta\u0107 dane z pomiaru Social Medi\u00f3w?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znasz ju\u017c kluczowe wska\u017aniki w mediach spo\u0142eczno\u015bciowych. Wynikiem ich monitoringu jest zbi\u00f3r danych, kt\u00f3ry pozwala przygotowa\u0107 lepsz\u0105 strategi\u0119 w przysz\u0142o\u015bci. Co w ten spos\u00f3b zyskujesz?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budujesz relacje \u2013 poznajesz j\u0119zyk komunikacji swoich odbiorc\u00f3w, \u015bledzisz wzmianki i komentarze na temat firmy oraz prowadzisz dyskusj\u0119.&nbsp;<\/li>\n\n\n\n<li>Odpowiadasz na zapotrzebowanie \u2013 dowiadujesz si\u0119, kt\u00f3re elementy oferty ciesz\u0105 si\u0119 najwi\u0119kszym zainteresowaniem i mo\u017cesz przygotowa\u0107 na tej podstawie lepsz\u0105 strategi\u0119 komunikacji.<\/li>\n\n\n\n<li>Lepiej poznajesz klient\u00f3w \u2013 masz dost\u0119p do interesuj\u0105cych danych na temat swoich odbiorc\u00f3w np. czym si\u0119 interesuj\u0105 czy z jakich urz\u0105dze\u0144 korzystaj\u0105, gdy s\u0105 aktywni online.&nbsp;<\/li>\n\n\n\n<li>Analizujesz dzia\u0142ania konkurencji \u2013 mo\u017cesz por\u00f3wnywa\u0107 swoje wyniki do aktualnych poczyna\u0144 rywali czy lider\u00f3w bran\u017cy.&nbsp;<\/li>\n\n\n\n<li>Zapobiegasz sytuacjom kryzysowym \u2013 kontrolujesz wszelkie reakcje (zar\u00f3wno pozytywne, jak i negatywne) na Twoje dzia\u0142ania w mediach spo\u0142eczno\u015bciowych.&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><span id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\"><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" class=\"hs-cta-img colorbox-6477 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\" alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><\/span><\/p>\n\n\n\n<p>Poni\u017cej znajdziesz kr\u00f3tk\u0105 \u015bci\u0105g\u0119, kt\u00f3re wska\u017aniki warto mierzy\u0107 w przypadku konkretnych platform w Social Mediach.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"856\" height=\"1012\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-5.jpg\" alt=\"\" class=\"wp-image-13459 colorbox-6477 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-5.jpg 856w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-5-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-5-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-5-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-5-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-5-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2022\/11\/Infografiki-do-artykulow-2026-02-05-5-711x840.jpg 711w\" data-sizes=\"(max-width: 856px) 100vw, 856px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 856px; --smush-placeholder-aspect-ratio: 856\/1012;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>A je\u015bli potrzebujesz pomocy w prowadzeniu medi\u00f3w spo\u0142eczno\u015bciowych, to skorzystaj z us\u0142ug WeNet. Specjali\u015bci w dziedzinie marketingu internetowego przygotuj\u0105 dla Ciebie odpowiedni\u0105 strategi\u0119 <a href=\"https:\/\/wenet.pl\/oferta\/social-media\">social media<\/a> i pomog\u0105 rozpowszechni\u0107 wiedz\u0119 o Twojej firmie oraz ofercie. Poznaj szczeg\u00f3\u0142y i <strong><a href=\"https:\/\/wenet.pl\/oferta\/social-media#contact-form\">zapytaj o bezp\u0142atn\u0105 wycen\u0119<\/a><\/strong>. Powierz promocj\u0119 swojej marki w dobre r\u0119ce.<\/p>\n\n\n\n<p><\/p><div class=\"kfolj69f2ab73b2421\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6477 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kfolj69f2ab73b2421 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kfolj69f2ab73b2421 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kfolj69f2ab73b2421 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kfolj69f2ab73b2421 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kfolj69f2ab73b2421 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bdgzr69f2ab73b23a2\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6477 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bdgzr69f2ab73b23a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bdgzr69f2ab73b23a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bdgzr69f2ab73b23a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bdgzr69f2ab73b23a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bdgzr69f2ab73b23a2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oldou69f2ab73b2317\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6477 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oldou69f2ab73b2317 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oldou69f2ab73b2317 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oldou69f2ab73b2317 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oldou69f2ab73b2317 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oldou69f2ab73b2317 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kzben69f2ab73b2296\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6477 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kzben69f2ab73b2296 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kzben69f2ab73b2296 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kzben69f2ab73b2296 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kzben69f2ab73b2296 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kzben69f2ab73b2296 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"syoot69f2ab73b21f8\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6477 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.syoot69f2ab73b21f8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.syoot69f2ab73b21f8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.syoot69f2ab73b21f8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.syoot69f2ab73b21f8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.syoot69f2ab73b21f8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kejbw69f2ab73b2160\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6477 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kejbw69f2ab73b2160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kejbw69f2ab73b2160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kejbw69f2ab73b2160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kejbw69f2ab73b2160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kejbw69f2ab73b2160 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xtjbw69f2ab73b2022\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6477 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 97.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.7\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Obecnie niemal\u017ce ka\u017cda firma, kt\u00f3ra prowadzi dzia\u0142alno\u015b\u0107 w sieci, ma swoje konto na Facebooku, LinkedIn czy Instagramie. Coraz wi\u0119cej marek pojawia si\u0119 te\u017c na Twitterze, cz\u0119\u015b\u0107 z nich coraz \u015bmielej dzia\u0142a na TikToku, a wi\u0119kszo\u015b\u0107 inwestuje w kana\u0142 na YouTube. To jednak nie wystarczy, aby odnie\u015b\u0107 sukces. Konieczna jest r\u00f3wnie\u017c w\u0142a\u015bciwa analiza medi\u00f3w spo\u0142eczno\u015bciowych. Chcesz [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":13463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,75,76,128,195,177,239,211,125,241],"class_list":["post-6477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-facebook","tag-facebook-ads","tag-instagram","tag-instastories","tag-marketing-w-sieci","tag-media-spolecznosciowe","tag-smm","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak mierzy\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144 w Social Mediach? Wa\u017cne wska\u017aniki - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz sprawdzi\u0107, czy prowadzone przez Ciebie dzia\u0142ania w Social Mediach s\u0105 skuteczne? Przeczytaj, jakie wska\u017aniki warto mierzy\u0107 w mediach spo\u0142eczno\u015bciowych.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/wskazniki-mierzyc-mediach-spolecznosciowych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak mierzy\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144 w Social Mediach? Wa\u017cne wska\u017aniki\" \/>\n<meta property=\"og:description\" content=\"Chcesz sprawdzi\u0107, czy prowadzone przez Ciebie dzia\u0142ania w Social Mediach s\u0105 skuteczne? 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