{"id":6762,"date":"2023-01-04T08:33:29","date_gmt":"2023-01-04T07:33:29","guid":{"rendered":"http:\/\/wenet.pl\/?p=6762"},"modified":"2023-08-30T15:49:29","modified_gmt":"2023-08-30T13:49:29","slug":"8-trendow-w-mediach-spolecznosciowych-na-2023-rok","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/","title":{"rendered":"8 trend\u00f3w w mediach spo\u0142eczno\u015bciowych na 2023 rok"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6763 colorbox-6762 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg\" alt=\"Social_Media_trends_blog_wenet\" width=\"1080\" height=\"720\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/p>\n<p><b>Nie nad\u0105\u017casz ju\u017c za zmianami, jakie zachodz\u0105 w mediach spo\u0142eczno\u015bciowych? O wszystkich nowo\u015bciach dowiadujesz si\u0119 na ko\u0144cu, przez co wyprzedza Ci\u0119 bran\u017cowa konkurencja? Przygotuj si\u0119 na kolejne 12 miesi\u0119cy i nie daj si\u0119 zaskoczy\u0107! Cho\u0107 nie zawsze uda si\u0119 wszystko przewidzie\u0107 \u2013 patrz nag\u0142y rozw\u00f3j TikToka czy ogromny spadek popularno\u015bci Snapchata \u2013 to ju\u017c teraz mo\u017cemy om\u00f3wi\u0107, co b\u0119dzie na topie w najbli\u017cszych tygodniach. Poznaj 8 trend\u00f3w w Social Mediach na 2023 rok. Zapraszamy do lektury!<\/b><\/p>\n<h2><b>Spis tre\u015bci<\/b><\/h2>\n<p><a href=\"#_Toc67395707\">1. Trendy kluczem do sukcesu<\/a><br \/>\n<a href=\"#_Toc67395708\">2. Moda na influencer marketing i nano oraz mikro-influencer\u00f3w trwa<\/a><br \/>\n<a href=\"#_Toc67395709\">3. Wi\u0119cej autentyczno\u015bci<\/a><br \/>\n<a href=\"#_Toc67395710\">4. Odpowiedzialno\u015b\u0107 marki i \u015bwiadomo\u015b\u0107 spo\u0142eczna ponad wszystko<\/a><br \/>\n<a href=\"#_Toc67395711\">5. Dominacja kr\u00f3tkich tre\u015bci video oraz rz\u0105dy TikToka<\/a><br \/>\n<a href=\"#_Toc67395712\">6. Social Media jako platformy zakupowe<\/a><br \/>\n<a href=\"#_Toc67395713\">7. Ci\u0105g\u0142y rozw\u00f3j AR i VR<\/a><br \/>\n<a href=\"#_Toc67395714\">8. Wykorzystywanie medi\u00f3w spo\u0142eczno\u015bciowych do obs\u0142ugi klienta<\/a><\/p>\n<h2><a name=\"_Toc67395707\"><\/a><strong>1. Trendy kluczem do sukcesu<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Jak ju\u017c wiesz z naszego kr\u00f3tkiego wst\u0119pu, <\/span><b>je\u015bli chcesz skutecznie dociera\u0107 do odbiorc\u00f3w w mediach spo\u0142eczno\u015bciowych, to musisz ca\u0142y czas trzyma\u0107 r\u0119k\u0119 na pulsie i pod\u0105\u017ca\u0107 za trendami<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kiedy\u015b wystarczy\u0142o \u015bledzi\u0107 popularne hasztagi np. na Instagramie czy Twitterze, aby odkrywa\u0107 anga\u017cuj\u0105ce tre\u015bci i identyfikowa\u0107 popularne tematy. Dzi\u015b, gdy TikTok przeni\u00f3s\u0142 kwesti\u0119 wszelkich nowo\u015bci na zupe\u0142nie nowy (nomen omen) poziom, warto wykorzysta\u0107 inne mo\u017cliwo\u015bci odkrywania trend\u00f3w w Social Mediach w celu dotarcia do szerzej publiczno\u015bci w spos\u00f3b organiczny (bezp\u0142atny).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chcesz by\u0107 na bie\u017c\u0105co z tym, co s\u0142ycha\u0107 w serwisach spo\u0142eczno\u015bciowych? \u015aled\u017a popularne tematy, d\u017awi\u0119ki czy dialogi na prowadzonych przez siebie platformach np. na <\/span><a href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/inspiration\/popular\/pc\/en\"><span style=\"font-weight: 400;\">TikToku<\/span><\/a><span style=\"font-weight: 400;\"> lub wykorzystuj\u0105c narz\u0119dzia do social listeningu (obserwowania opinii dotycz\u0105cych zjawiska, bran\u017cy lub marki) w tym m.in. Brand24.\u00a0<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" class=\"hs-cta-img colorbox-6762 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\" alt=\"marketing_lokalny_v1\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><a name=\"_Toc67395708\"><\/a><strong>2. Moda na influencer marketing i nano oraz mikro-influencer\u00f3w trwa<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dok\u0142adnie rok temu przewidywali\u015bmy, \u017ce moda zwi\u0105zana z influencer marketingiem nabierze tempa w 2022. Tak te\u017c si\u0119 sta\u0142o!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trend ten przybierze jednak na sile w najbli\u017cszych miesi\u0105cach. Przede wszystkim dlatego, \u017ce firmy wsp\u00f3\u0142pracuj\u0105ce z popularnymi tw\u00f3rcami internetowymi, zamierzaj\u0105 utrzyma\u0107 lub zwi\u0119kszy\u0107 inwestycj\u0119 na t\u0119 form\u0119 marketingu. A wed\u0142ug bada\u0144 ju\u017c 17% marketer\u00f3w planuje wdro\u017cy\u0107 j\u0105 po raz pierwszy<\/span><span style=\"font-weight: 400;\">.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Musisz wiedzie\u0107, \u017ce <\/span><b>influencer marketing to niezwykle skuteczny spos\u00f3b na budowanie \u015bwiadomo\u015bci i promocj\u0119 marki w Social Mediach<\/b><span style=\"font-weight: 400;\">. A je\u015bli nie sta\u0107 Ci\u0119 na wynaj\u0119cie celebryty z milionami obserwuj\u0105cych, to mo\u017cesz rozpocz\u0105\u0107 wsp\u00f3\u0142prac\u0119 z nano lub mikro-influencerem. Cho\u0107 s\u0105 to osoby z mniejsz\u0105 liczb\u0105 fan\u00f3w, to ich widownia ch\u0119tniej wchodzi w interakcj\u0119, a posty maj\u0105 wi\u0119ksz\u0105 si\u0142\u0119 przebicia.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wybieraj\u0105c influencera odpowiedniego dla swojej firmy, nie patrz wi\u0119c wy\u0142\u0105cznie na statystyki dotycz\u0105ce obserwuj\u0105cych, ale we\u017a pod uwag\u0119 wska\u017aniki zaanga\u017cowania (subskrypcje czy klikni\u0119cia).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pami\u0119taj przy tym, \u017ce w 2023 b\u0119dzie mocno rozwija\u0107 si\u0119 ekonomia tw\u00f3rc\u00f3w, czyli trend, w kt\u00f3rym influencer sam staje si\u0119 mark\u0105 i coraz rzadziej podejmuje wsp\u00f3\u0142prac\u0119 z innymi firmami. Zainwestuj wi\u0119c te\u017c w tre\u015bci tworzone przez Twoich odbiorc\u00f3w.\u00a0\u00a0<\/span><\/p>\n<h2><a name=\"_Toc67395709\"><\/a><strong>3. Wi\u0119cej autentyczno\u015bci<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">W 2022 roku jednym z najwi\u0119kszych zaskocze\u0144 dla marketer\u00f3w okaza\u0142a si\u0119 aplikacja BeReal, kt\u00f3ra urzek\u0142a internaut\u00f3w na ca\u0142ym \u015bwiecie. Trudno wyrokowa\u0107, jaka przysz\u0142o\u015b\u0107 czeka obecnie niezwykle popularny serwis. Wiemy jednak jedno \u2013 <\/span><b>w najbli\u017cszych miesi\u0105cach u\u017cytkownicy b\u0119d\u0105 oczekiwa\u0107 od firm w mediach spo\u0142eczno\u015bciowych wi\u0119cej autentyczno\u015bci<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Celem nap\u0119dzanej przez sie\u0107 BeReal tendencji jest odej\u015bcie od inscenizowanych film\u00f3w i filtrowanych zdj\u0119\u0107, kt\u00f3re cieszy\u0142y si\u0119 nies\u0142abn\u0105cym zainteresowaniem w poprzednich latach. Odbiorcy oczekuj\u0105 obecnie od tw\u00f3rc\u00f3w i marek odnoszenia si\u0119 w Social Mediach do otaczaj\u0105cej rzeczywisto\u015bci \u2013 chc\u0105 wi\u0119c wi\u0119cej przejrzysto\u015bci.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jak mo\u017cesz wdro\u017cy\u0107 ten trend na platformach spo\u0142eczno\u015bciowych swojej firmy? Przede wszystkim zrezygnuj z nadmiernie edytowanych grafik czy video. Postaw za to na posty w czasie rzeczywistym oraz wpisy, do kt\u00f3rych odbiorcy mog\u0105 si\u0119 odnie\u015b\u0107. Podejmuj dzia\u0142ania zorientowane na ludzi \u2013 poka\u017c zesp\u00f3\u0142 i procesy, kt\u00f3re stoj\u0105 za Twoj\u0105 mark\u0105<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><a name=\"_Toc67395710\"><\/a><strong>4.\u00a0 Odpowiedzialno\u015b\u0107 marki i \u015bwiadomo\u015b\u0107 spo\u0142eczna ponad wszystko<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Mo\u017ce wydawa\u0107 Ci si\u0119, \u017ce temat zwi\u0105zany ze spo\u0142eczn\u0105 odpowiedzialno\u015bci\u0105 biznesu oraz autentyczno\u015bci\u0105 marek nie jest niczym nowym. To fakt! Jednak w 2023 roku z pewno\u015bci\u0105 zaobserwujesz rosn\u0105c\u0105 presj\u0119 na firmy, aby m.in. poprzez komunikacj\u0119 w mediach spo\u0142eczno\u015bciowych zajmowa\u0142y stanowisko w kwestiach spo\u0142ecznych, politycznych i \u015brodowiskowych.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wiele wydarze\u0144 z ostatnich lat udowodni\u0142o, \u017ce bierno\u015b\u0107, przekazywanie fake news\u00f3w czy greenwashing (chwyt marketingowy wprowadzaj\u0105cy w b\u0142\u0105d, \u017ce oferowany produkt jest ekologiczny) spotyka si\u0119 z coraz silniejszym sprzeciwem opinii publicznej. Nie b\u00f3j si\u0119 wi\u0119c zajmowa\u0107 stanowiska w wa\u017cnych kwestiach, poka\u017c, jak Twoja firma przyczynia si\u0119 do zr\u00f3wnowa\u017conego rozwoju, a Twoi odbiorcy to doceni\u0105.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6765 colorbox-6762 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/post_na_profilu_WeNet_zaangazowany_spolecznie.jpg\" alt=\"post_na_profilu_WeNet_zaangazowany_spolecznie\" width=\"735\" height=\"549\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/post_na_profilu_WeNet_zaangazowany_spolecznie.jpg 735w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/post_na_profilu_WeNet_zaangazowany_spolecznie-200x149.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/post_na_profilu_WeNet_zaangazowany_spolecznie-402x300.jpg 402w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/post_na_profilu_WeNet_zaangazowany_spolecznie-80x60.jpg 80w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/post_na_profilu_WeNet_zaangazowany_spolecznie-265x198.jpg 265w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/post_na_profilu_WeNet_zaangazowany_spolecznie-696x520.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/post_na_profilu_WeNet_zaangazowany_spolecznie-562x420.jpg 562w\" data-sizes=\"(max-width: 735px) 100vw, 735px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 735px; --smush-placeholder-aspect-ratio: 735\/549;\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Przyk\u0142ad zaanga\u017cowanego spo\u0142ecznie postu <\/span><\/i><a href=\"https:\/\/www.facebook.com\/WeNet.Group?utm_campaign=Marketing%20lokalny&amp;utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_content=trendy%20Social%20Media%202023\"><i><span style=\"font-weight: 400;\">WeNet Group<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> na Facebooku\u00a0<\/span><\/i><\/p>\n<h2><a name=\"_Toc67395711\"><\/a><strong>5. Dominacja kr\u00f3tkich tre\u015bci video oraz rz\u0105dy TikToka<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Specjali\u015bci w bran\u017cy ju\u017c teraz szacuj\u0105, \u017ce w kolejnych latach wi\u0119kszo\u015b\u0107 tre\u015bci online b\u0119d\u0105 stanowi\u0107 materia\u0142y video. Nic w tym dziwnego, skoro ju\u017c teraz wiele firm stosuje filmy jako narz\u0119dzie marketingowe. We\u017a wi\u0119c pod uwag\u0119, \u017ce <\/span><b>na platformach spo\u0142eczno\u015bciowych w 2023 roku uwaga skupi si\u0119 przede wszystkim na kr\u00f3tkich i niewielkich rozmiar\u00f3w klipach<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nie jest tajemnic\u0105, \u017ce dzisiejsi odbiorcy maj\u0105 nied\u0142ugi czas koncentracji uwagi. Tworz\u0105c kr\u00f3tsze tre\u015bci video, pami\u0119taj, aby zachowa\u0107 ich wysok\u0105 jako\u015b\u0107. A cho\u0107 wiele Social Medi\u00f3w wprowadzi\u0142o rozwi\u0105zania na\u015bladuj\u0105ce funkcje TikToka: YouTube \u2013 Shorts, Instagram \u2013 Reels, Facebook \u2013 Rolki (wi\u0119cej na ten temat przeczytasz <\/span><a href=\"https:\/\/wenet.pl\/blog\/wszyscy-chca-byc-tiktok-czyli-chinska-aplikacja-zmienia-media-spolecznosciowe\/?utm_campaign=Marketing%20lokalny&amp;utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_content=trendy%20Social%20Media%202023\"><span style=\"font-weight: 400;\">tutaj<\/span><\/a><span style=\"font-weight: 400;\">), to chi\u0144ska aplikacja nadal b\u0119dzie wiod\u0142a prym w 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dominacj\u0119 TikToka wida\u0107 ju\u017c teraz (u\u017cytkownicy d\u0142u\u017cej korzystaj\u0105 z aplikacji ni\u017c z YouTube\u2019a, a reklamy s\u0105 postrzegane lepiej ni\u017c w innych sieciach spo\u0142eczno\u015bciowych)<\/span><span style=\"font-weight: 400;\">. Platforma nie zwalnia tempa i wprowadza funkcje, dzi\u0119ki kt\u00f3rym ma konkurowa\u0107 z wyszukiwark\u0105 Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W kolejnych miesi\u0105cach firmy musz\u0105 wykorzysta\u0107 popularno\u015b\u0107 TikToka i kr\u00f3tkich film\u00f3w video, aby promowa\u0107 swoje produkty i us\u0142ugi.\u00a0<\/span><\/p>\n<h2><a name=\"_Toc67395712\"><\/a><strong>6. Social Media jako platformy zakupowe<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cho\u0107 trudno wyobrazi\u0107 sobie, \u017ce Social Media zast\u0105pi\u0105 sklepy internetowe, to ju\u017c teraz warto pomy\u015ble\u0107 o rozszerzeniu sprzeda\u017cy o kolejne kana\u0142y. W 2023 roku (podobnie jak w poprzednim) coraz wi\u0119cej u\u017cytkownik\u00f3w b\u0119dzie robi\u0142o bowiem zakupy za po\u015brednictwem sieci spo\u0142eczno\u015bciowych. W tym przypadku ca\u0142e do\u015bwiadczenie zakupowe odbywa si\u0119 na platformie, co zwi\u0119ksza komfort konsument\u00f3w.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Serwisy takie jak Facebook, Instagram czy Pinterest s\u0105 ju\u017c wi\u0119c czym\u015b wi\u0119cej ni\u017c tylko sieciami spo\u0142eczno\u015bciowymi. Dzi\u0119ki kolejnym funkcjonalno\u015bciom staj\u0105 si\u0119 bowiem platformami\u00a0<\/span><span style=\"font-weight: 400;\">sprzeda\u017cowymi. <\/span><b>E-commerce w Social Mediach b\u0119dzie dobr\u0105 opcj\u0105 dla tych, kt\u00f3rzy w 2023 chc\u0105 rozszerzy\u0107 dzia\u0142alno\u015b\u0107 i zwi\u0119kszy\u0107 zyski<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cho\u0107 m.in. Facebook zrezygnowa\u0142 z funkcji zakup\u00f3w na \u017cywo, to przewiduje si\u0119, \u017ce w najbli\u017cszych miesi\u0105cach handel spo\u0142eczno\u015bciowy powr\u00f3ci wraz z transmisjami live czy platformami sklepowymi. <\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player lazyload\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/O8AS7wh2yAQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<h2><a name=\"_Toc67395713\"><\/a><strong>7. Ci\u0105g\u0142y rozw\u00f3j AR i VR<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Na li\u015bcie trend\u00f3w, kt\u00f3re warto \u015bledzi\u0107 w 2022 roku, znalaz\u0142y si\u0119 zar\u00f3wno Metaverse, jak i rzeczywisto\u015b\u0107 wirtualna oraz rzeczywisto\u015b\u0107 rozszerzona. Jak si\u0119 jednak okaza\u0142o, to VR i AR zyska\u0142y znaczenie wi\u0119ksze zainteresowanie, a ich wykorzystanie w ramach medi\u00f3w spo\u0142eczno\u015bciowych w przysz\u0142ych miesi\u0105cach tylko wzro\u015bnie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obie technologie b\u0119d\u0105 u\u017cywane nie tylko do tworzenia filtr\u00f3w ulepszaj\u0105cych tre\u015bci wizualne, ale r\u00f3wnie\u017c do wi\u0119kszego anga\u017cowania u\u017cytkownik\u00f3w. Du\u017c\u0105 popularno\u015bci\u0105 w 2023 powinny cieszy\u0107 si\u0119 reklamy interaktywne, kt\u00f3re wyd\u0142u\u017c\u0105 czas ogl\u0105dania i zwi\u0119ksz\u0105 prawdopodobie\u0144stwo interakcji. Co wi\u0119cej, Instagram czy Facebook ju\u017c korzystaj\u0105 z AR, aby poprawi\u0107 do\u015bwiadczenia zakupowe odbiorc\u00f3w. A to dopiero pocz\u0105tek<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" class=\"hs-cta-img colorbox-6762 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\" alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><a name=\"_Toc67395714\"><\/a><strong>8. Wykorzystywanie medi\u00f3w spo\u0142eczno\u015bciowych do obs\u0142ugi klienta<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pami\u0119tasz okres, gdy Social Media s\u0142u\u017cy\u0142y przede wszystkim do udost\u0119pniania zdj\u0119\u0107 i komunikacji ze znajomymi? Te czasy min\u0119\u0142y bezpowrotnie! Dzi\u015b firmy coraz cz\u0119\u015bciej wykorzystuj\u0105 platformy spo\u0142eczno\u015bciowe jako kana\u0142 obs\u0142ugi klienta. W 2023 roku trend ten zyska na znaczeniu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Serwisy takie jak Facebook, Instagram czy TikTok b\u0119d\u0105 w kolejnych miesi\u0105cach s\u0142u\u017cy\u0107 przedsi\u0119biorcom do bezpo\u015bredniej komunikacji z odbiorcami w celu szybkiego odpowiadania na wszelkie pytania, pro\u015bby czy skargi. <\/span><b>Cz\u0119\u015b\u0107 marek wykorzysta Social Media do proaktywnego reagowania na u\u017cytkownik\u00f3w, kt\u00f3rzy wspominaj\u0105 o marce<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zastanawiasz si\u0119, jak w\u0142\u0105czy\u0107 wspomniany trend do swojej strategii marketingowej? Przede wszystkim zapewnij administratorom medi\u00f3w spo\u0142eczno\u015bciowych szkolenia z obs\u0142ugi klienta. Poza tym otw\u00f3rz wiadomo\u015bci na chatach, zainwestuj w zautomatyzowane narz\u0119dzia do moderacji oraz reaguj na wzmianki o marce i proaktywnie w\u0142\u0105czaj si\u0119 do dyskusji o swojej ofercie<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6764 colorbox-6762 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023.png\" alt=\"Trendy_w_Social_Mediach_2023\" width=\"1080\" height=\"1277\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023-135x160.png 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023-254x300.png 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023-768x908.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023-1015x1200.png 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023-696x823.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023-1068x1263.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023-355x420.png 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_w_Social_Mediach_2023-710x840.png 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Oczywi\u015bcie, to wci\u0105\u017c nie wszystkie trendy, kt\u00f3re b\u0119d\u0105 dominowa\u0107 w Social Mediach w 2023 roku. W najbli\u017cszych miesi\u0105cach musisz pami\u0119ta\u0107, aby:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">inwestowa\u0107 w tre\u015bci generowane przez u\u017cytkownik\u00f3w (UGC),\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">przeznaczy\u0107 wi\u0119kszy bud\u017cet na kampanie reklamowe np. <!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-acd7eefc-9db5-4397-b6e1-49f21556c710\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\" class=\"hs-cta-node hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-acd7eefc-9db5-4397-b6e1-49f21556c710\" class=\"hs-cta-img colorbox-6762 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710.png\" alt=\"Facebook Ads\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'acd7eefc-9db5-4397-b6e1-49f21556c710', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->,<!-- end HubSpot Call-to-Action Code --><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">stawia\u0107 nacisk na r\u00f3\u017cnorodno\u015b\u0107 i integracj\u0119 w publikacjach,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">postawi\u0107 na personalizacj\u0119 i budowa\u0107 wi\u0119zi z odbiorcami,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">korzysta\u0107 z mniej popularnych platform takich jak Snapchat czy Pinterest,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wykorzysta\u0107 w komunikacji r\u00f3\u017cnego rodzaju kana\u0142y audio,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">przygotowa\u0107 plan lub zesp\u00f3\u0142 reagowania kryzysowego.\u00a0<\/span><\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-img aligncenter colorbox-6762 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\" alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">Nie masz czasu, aby uwa\u017cnie \u015bledzi\u0107 trendy i nowo\u015bci w Social Mediach? A mo\u017ce potrzebujesz pomocy przy prowadzeniu komunikacji? <\/span><b>Sprawd\u017a ofert\u0119 <\/b><a href=\"https:\/\/wenet.pl\/?utm_campaign=Marketing%20lokalny&amp;utm_source=blog.wenet.pl&amp;utm_medium=artykul&amp;utm_content=trendy%20Social%20Media%202023\"><b>WeNet<\/b><\/a><span style=\"font-weight: 400;\">. Doradcy internetowi przygotuj\u0105 dla Ciebie odpowiedni\u0105 strategi\u0119 i zrealizuj\u0105 dzia\u0142ania promocyjne w mediach spo\u0142eczno\u015bciowych. Zam\u00f3w darmow\u0105 konsultacj\u0119, wybierz odpowiedni pakiet\u00a0 i poka\u017c swoj\u0105 firm\u0119 potencjalnym klientom. \u00a0 <\/span><\/p>\n<p>\u0179r\u00f3d\u0142a:<\/p><div class=\"yphnj69f30d6da01b9\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yphnj69f30d6da01b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yphnj69f30d6da01b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yphnj69f30d6da01b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yphnj69f30d6da01b9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yphnj69f30d6da01b9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cgmai69f30d6da0169\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cgmai69f30d6da0169 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cgmai69f30d6da0169 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cgmai69f30d6da0169 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cgmai69f30d6da0169 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cgmai69f30d6da0169 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"aqgtd69f30d6da0118\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aqgtd69f30d6da0118 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aqgtd69f30d6da0118 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aqgtd69f30d6da0118 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aqgtd69f30d6da0118 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aqgtd69f30d6da0118 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jvzgf69f30d6da00c8\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jvzgf69f30d6da00c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jvzgf69f30d6da00c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jvzgf69f30d6da00c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jvzgf69f30d6da00c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jvzgf69f30d6da00c8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rlpye69f30d6da0076\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rlpye69f30d6da0076 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rlpye69f30d6da0076 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rlpye69f30d6da0076 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rlpye69f30d6da0076 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rlpye69f30d6da0076 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qmrhh69f30d6da000e\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qmrhh69f30d6da000e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qmrhh69f30d6da000e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qmrhh69f30d6da000e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qmrhh69f30d6da000e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qmrhh69f30d6da000e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xmzzj69f30d6d9ffb9\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xmzzj69f30d6d9ffb9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xmzzj69f30d6d9ffb9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xmzzj69f30d6d9ffb9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xmzzj69f30d6d9ffb9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xmzzj69f30d6d9ffb9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bgdvp69f30d6d9ff64\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bgdvp69f30d6d9ff64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bgdvp69f30d6d9ff64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bgdvp69f30d6d9ff64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bgdvp69f30d6d9ff64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bgdvp69f30d6d9ff64 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xfktb69f30d6d9ff00\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xfktb69f30d6d9ff00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xfktb69f30d6d9ff00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xfktb69f30d6d9ff00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xfktb69f30d6d9ff00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xfktb69f30d6d9ff00 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lslca69f30d6d9fe97\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lslca69f30d6d9fe97 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lslca69f30d6d9fe97 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lslca69f30d6d9fe97 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lslca69f30d6d9fe97 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lslca69f30d6d9fe97 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xksbj69f30d6d9fe20\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6762 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xksbj69f30d6d9fe20 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xksbj69f30d6d9fe20 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xksbj69f30d6d9fe20 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xksbj69f30d6d9fe20 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xksbj69f30d6d9fe20 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n<ol>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\">https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report<\/a><\/li>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/future-of-social-media\/\">https:\/\/sproutsocial.com\/insights\/future-of-social-media\/<\/a><\/li>\n<li><a href=\"https:\/\/nealschaffer.com\/social-media-trends\/\">https:\/\/nealschaffer.com\/social-media-trends\/<\/a><\/li>\n<li><a href=\"https:\/\/influencermarketinghub.com\/social-media-trends\/\">https:\/\/influencermarketinghub.com\/social-media-trends\/<\/a><\/li>\n<li><a href=\"https:\/\/tech.co\/digital-marketing\/social-media-trends\">https:\/\/tech.co\/digital-marketing\/social-media-trends<\/a><\/li>\n<li><a href=\"https:\/\/napoleoncat.com\/blog\/social-media-trends\/\">https:\/\/napoleoncat.com\/blog\/social-media-trends\/<\/a><\/li>\n<\/ol>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6762&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (4 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;8 trend\u00f3w w mediach spo\u0142eczno\u015bciowych na 2023 rok&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (4 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nie nad\u0105\u017casz ju\u017c za zmianami, jakie zachodz\u0105 w mediach spo\u0142eczno\u015bciowych? O wszystkich nowo\u015bciach dowiadujesz si\u0119 na ko\u0144cu, przez co wyprzedza Ci\u0119 bran\u017cowa konkurencja? Przygotuj si\u0119 na kolejne 12 miesi\u0119cy i nie daj si\u0119 zaskoczy\u0107! Cho\u0107 nie zawsze uda si\u0119 wszystko przewidzie\u0107 \u2013 patrz nag\u0142y rozw\u00f3j TikToka czy ogromny spadek popularno\u015bci Snapchata \u2013 to ju\u017c teraz [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":6763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,75,76,128,195,177,211,125,241,290,60,65],"class_list":["post-6762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-facebook","tag-facebook-ads","tag-instagram","tag-instastories","tag-marketing-w-sieci","tag-smm","tag-social-media","tag-social-media-marketing","tag-tiktok","tag-video-2","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trendy w mediach spo\u0142eczno\u015bciowych \u2013 co zmieni si\u0119 w 2023 roku? - WeNet<\/title>\n<meta name=\"description\" content=\"Prowad\u017a skuteczny marketing w mediach spo\u0142eczno\u015bciowych i poznaj kluczowe trendy na 2023 rok. Sprawd\u017a, co zmieni si\u0119 w Social Mediach w najbli\u017cszych miesi\u0105cach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trendy w mediach spo\u0142eczno\u015bciowych \u2013 co zmieni si\u0119 w 2023 roku?\" \/>\n<meta property=\"og:description\" content=\"Prowad\u017a skuteczny marketing w mediach spo\u0142eczno\u015bciowych i poznaj kluczowe trendy na 2023 rok. Sprawd\u017a, co zmieni si\u0119 w Social Mediach w najbli\u017cszych miesi\u0105cach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-04T07:33:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T13:49:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg\" \/>\n<meta name=\"author\" content=\"Karolina Roksela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Trendy w mediach spo\u0142eczno\u015bciowych \u2013 co zmieni si\u0119 w 2023 roku?\" \/>\n<meta name=\"twitter:description\" content=\"Prowad\u017a skuteczny marketing w mediach spo\u0142eczno\u015bciowych i poznaj kluczowe trendy na 2023 rok. Sprawd\u017a, co zmieni si\u0119 w Social Mediach w najbli\u017cszych miesi\u0105cach.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Roksela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trendy w mediach spo\u0142eczno\u015bciowych \u2013 co zmieni si\u0119 w 2023 roku? - WeNet","description":"Prowad\u017a skuteczny marketing w mediach spo\u0142eczno\u015bciowych i poznaj kluczowe trendy na 2023 rok. Sprawd\u017a, co zmieni si\u0119 w Social Mediach w najbli\u017cszych miesi\u0105cach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/","og_locale":"pl_PL","og_type":"article","og_title":"Trendy w mediach spo\u0142eczno\u015bciowych \u2013 co zmieni si\u0119 w 2023 roku?","og_description":"Prowad\u017a skuteczny marketing w mediach spo\u0142eczno\u015bciowych i poznaj kluczowe trendy na 2023 rok. Sprawd\u017a, co zmieni si\u0119 w Social Mediach w najbli\u017cszych miesi\u0105cach.","og_url":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-01-04T07:33:29+00:00","article_modified_time":"2023-08-30T13:49:29+00:00","og_image":[{"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg","type":"","width":"","height":""}],"author":"Karolina Roksela","twitter_card":"summary_large_image","twitter_title":"Trendy w mediach spo\u0142eczno\u015bciowych \u2013 co zmieni si\u0119 w 2023 roku?","twitter_description":"Prowad\u017a skuteczny marketing w mediach spo\u0142eczno\u015bciowych i poznaj kluczowe trendy na 2023 rok. Sprawd\u017a, co zmieni si\u0119 w Social Mediach w najbli\u017cszych miesi\u0105cach.","twitter_image":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg","twitter_misc":{"Napisane przez":"Karolina Roksela","Szacowany czas czytania":"10 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/"},"author":{"name":"Karolina Roksela","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1"},"headline":"8 trend\u00f3w w mediach spo\u0142eczno\u015bciowych na 2023 rok","datePublished":"2023-01-04T07:33:29+00:00","dateModified":"2023-08-30T13:49:29+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/"},"wordCount":1702,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg","keywords":["blog","ciekawostka","ciekawostki","facebook","facebook ads","instagram","InstaStories","marketing w sieci","SMM","Social Media","social media marketing","TikTok","video","YouTube"],"articleSection":["Social Media"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/","url":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/","name":"Trendy w mediach spo\u0142eczno\u015bciowych \u2013 co zmieni si\u0119 w 2023 roku?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg","datePublished":"2023-01-04T07:33:29+00:00","dateModified":"2023-08-30T13:49:29+00:00","description":"Prowad\u017a skuteczny marketing w mediach spo\u0142eczno\u015bciowych i poznaj kluczowe trendy na 2023 rok. Sprawd\u017a, co zmieni si\u0119 w Social Mediach w najbli\u017cszych miesi\u0105cach.","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg","width":1080,"height":720,"caption":"Social_Media_trends_blog_wenet"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/8-trendow-w-mediach-spolecznosciowych-na-2023-rok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"8 trend\u00f3w w mediach spo\u0142eczno\u015bciowych na 2023 rok"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1","name":"Karolina Roksela","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"Karolina Roksela"},"description":"Absolwentka studi\u00f3w na kierunku Dziennikarstwo i medioznawstwo. Do\u0142\u0105czy\u0142a do WeNet w 2021 roku. Specjalistka ds. Contentu, kt\u00f3ra w swojej pracy stara si\u0119 dostarcza\u0107 u\u017cytkownikom warto\u015bciowe tre\u015bci internetowe. Dzi\u0119ki \u015bledzeniu najnowszych trend\u00f3w oraz ci\u0105g\u0142ym doskonaleniu si\u0119 mo\u017ce skutecznie anga\u017cowa\u0107 spo\u0142eczno\u015b\u0107 marki na Facebooku i Instagramie. W swojej pracy korzysta r\u00f3wnie\u017c z zaawansowanych narz\u0119dzi oraz nowinek technologicznych.","url":"https:\/\/wenet.pl\/blog\/author\/karolina-roksela\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_trends_blog_wenet.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-1L4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/6762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101036"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=6762"}],"version-history":[{"count":6,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/6762\/revisions"}],"predecessor-version":[{"id":7228,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/6762\/revisions\/7228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/6763"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=6762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=6762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=6762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}