{"id":6811,"date":"2023-01-11T10:05:05","date_gmt":"2023-01-11T09:05:05","guid":{"rendered":"http:\/\/wenet.pl\/?p=6811"},"modified":"2026-04-29T11:33:28","modified_gmt":"2026-04-29T09:33:28","slug":"trzymaj-reke-pulsie-czyli-6-trendow-seo-2023","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/","title":{"rendered":"Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg\" alt=\"Trendy_SEO_2023_Blog_wenet\" class=\"wp-image-6812 colorbox-6811 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n<\/div>\n\n\n<p><b>Wy\u015bcig o wysokie pozycje w wynikach wyszukiwania trwa nieustannie. Szukasz sposob\u00f3w, \u017ceby jeszcze lepiej zoptymalizowa\u0107 swoj\u0105 stron\u0119 lub sklep internetowy? Sprawd\u017a, na co warto zwr\u00f3ci\u0107 uwag\u0119 w nowym roku, by wyprzedzi\u0107 konkurencj\u0119 i generowa\u0107 ruch.&nbsp;<\/b><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#1_Zadbaj_o_wersje_mobilna\" >1. Zadbaj o wersj\u0119 mobiln\u0105<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#2_Pisz_dla_swoich_odbiorcow\" >2. Pisz dla swoich odbiorc\u00f3w&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#3_Sprawdz_szybkosc_dzialania_strony\" >3. Sprawd\u017a szybko\u015b\u0107 dzia\u0142ania strony&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#4_Stosuj_nowa_strategie_E-E-A-T\" >4. Stosuj now\u0105 strategi\u0119 E-E-A-T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#5_Wyroznij_autorow\" >5. Wyr\u00f3\u017cnij autor\u00f3w&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#6_Korzystaj_rozsadnie_z_AI\" >6. Korzystaj rozs\u0105dnie z AI<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Zadbaj_o_wersje_mobilna\"><\/span><a name=\"_Toc67395715\"><\/a><strong>1. Zadbaj o wersj\u0119 mobiln\u0105<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Coraz cz\u0119\u015bciej si\u0119gamy po telefon, \u017ceby przegl\u0105da\u0107 Internet i robi\u0107 zakupy. Wed\u0142ug naj\u015bwie\u017cszego raportu <\/span><a href=\"https:\/\/www.gemius.pl\/reklamodawcy-aktualnosci\/raport-e-commerce-2022-juz-dostepny.html\"><span style=\"font-weight: 400;\">Gemius Polska<\/span><\/a><span style=\"font-weight: 400;\"> teraz ch\u0119tniej wybieramy smartfon ni\u017c \u2013 dotychczas najpopularniejszego \u2013 laptopa. Zmiana przyzwyczaje\u0144 u\u017cytkownik\u00f3w ma prze\u0142o\u017cenie na dzia\u0142anie algorytm\u00f3w wyszukiwarek.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Indeksowanie zoptymalizowane pod k\u0105tem urz\u0105dze\u0144 mobilnych polega na tym, \u017ce <\/span><b>Google indeksuje Twoj\u0105 stron\u0119 na podstawie jej wersji mobilnej <\/b><span style=\"font-weight: 400;\">(a nie jak do tej pory \u2013 komputerowej). Dlatego, tworz\u0105c lub aktualizuj\u0105c swoj\u0105 witryn\u0119, koniecznie zadbaj o responsywno\u015b\u0107, a tak\u017ce o szybko\u015b\u0107 dzia\u0142ania, estetyk\u0119 i funkcjonalno\u015b\u0107 wersji mobilnej.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pisz_dla_swoich_odbiorcow\"><\/span><a name=\"_Toc67395716\"><\/a><strong>2. Pisz dla swoich odbiorc\u00f3w&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">O tym, \u017ce jako\u015b\u0107 tre\u015bci ma olbrzymie znaczenie w kontek\u015bcie <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\">SEO<\/a>,pisali\u015bmy wiele razy na naszym blogu. Przez ostatnie lata algorytmy sta\u0142y si\u0119 bardziej wyrafinowane: lepiej rozumiej\u0105 intencje u\u017cytkownik\u00f3w wyszukiwarek i trafniej oceniaj\u0105 Content.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">W 2023 roku jeszcze mocniej ni\u017c wcze\u015bniej skup si\u0119 na tworzeniu tre\u015bci bran\u017cowych skierowanych do Twojej grupy docelowej.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Przyk\u0142adowo: je\u015bli prowadzisz salon kosmetyczny, na Twoim blogu powinny pojawia\u0107 si\u0119 tre\u015bci zwi\u0105zane bran\u017c\u0105 beauty. Przyci\u0105ganie u\u017cytkownik\u00f3w innymi tematami na czasie, nie b\u0119dzie ju\u017c tak skuteczne, poniewa\u017c <\/span><b>algorytmy bior\u0105 pod uwag\u0119 to, w jakim stopniu Twoje poszczeg\u00f3lne materia\u0142y trzymaj\u0105 si\u0119 tematu przewodniego strony<\/b><span style=\"font-weight: 400;\">.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tak wi\u0119c planuj tre\u015bci i poruszaj si\u0119 w obszarze swojej bran\u017cy. Pami\u0119taj te\u017c o podstawowych zasadach:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Pisz dla ludzi, nie wyszukiwarek.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dobieraj tematy do odbiorc\u00f3w.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Odpowiadaj na najcz\u0119\u015bciej zadawane pytania.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prezentuj dog\u0142\u0119bn\u0105 wiedz\u0119 na dany temat.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Stawiaj na autor\u00f3w, kt\u00f3rzy wiedz\u0105, o czym pisz\u0105.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Naturalnie wplataj w tre\u015b\u0107 s\u0142owa kluczowe.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Unikaj b\u0142\u0119d\u00f3w j\u0119zykowych. <\/span><\/li>\n<\/ul>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" class=\"hs-cta-node hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" class=\"hs-cta-img colorbox-6811 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee.png\" alt=\"seo\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5c1a5b3-166a-4786-ae11-e74e3cabc5ee', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Sprawdz_szybkosc_dzialania_strony\"><\/span><a name=\"_Toc67395717\"><\/a><strong>3. Sprawd\u017a szybko\u015b\u0107 dzia\u0142ania strony&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Od aktualizacji <\/span><a href=\"https:\/\/wenet.pl\/podcast\/seo\/czego-dotycza-wskazniki-core-web-vitals\"><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/a><span style=\"font-weight: 400;\"> (CWV), czyli od 2021 roku, Google faworyzuje strony internetowe, kt\u00f3re s\u0105 szybko gotowe do dzia\u0142ania. To niby stara informacja, ale wdro\u017cenie aktualizacji zako\u0144czy\u0142o si\u0119 dopiero w marcu 2022.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dlatego wr\u00f3\u0107 do wska\u017anik\u00f3w CWV i <b>sprawd\u017a, czy Twoja strona WWW mie\u015bci si\u0119 w<\/b> <b>wytycznych<\/b>. U\u017cyj do tego narz\u0119dzia <a href=\"https:\/\/pagespeed.web.dev\/\">Page Speed \u200b\u200b\u200b\u200bInsights<\/a>. Znajdziesz tam informacje o wszystkich kluczowych wska\u017anikach:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1214\" height=\"598\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed.png\" alt=\"page_speed_blog_wenet\" class=\"wp-image-6814 colorbox-6811 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed.png 1214w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed-200x99.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed-609x300.png 609w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed-768x378.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed-1200x591.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed-324x160.png 324w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed-696x343.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed-1068x526.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/page_speed-853x420.png 853w\" data-sizes=\"(max-width: 1214px) 100vw, 1214px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1214px; --smush-placeholder-aspect-ratio: 1214\/598;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\u0179r\u00f3d\u0142o: <\/span><a href=\"https:\/\/pagespeed.web.dev\/\"><span style=\"font-weight: 400;\">Page Speed \u200b\u200b\u200b\u200bInsights<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Stosuj_nowa_strategie_E-E-A-T\"><\/span><a name=\"_Toc67395718\"><\/a><strong>4. Stosuj now\u0105 strategi\u0119 E-E-A-T<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">O koncepcji <\/span><a href=\"https:\/\/wenet.pl\/blog\/zaszkodzic-e-a-t-praktyki-ktorych-lepiej-unikac\/\"><span style=\"font-weight: 400;\">E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> (czyli Expertise \u2013 wiedza ekspertka, Authority \u2013 autorytet, Trust \u2013 wiarygodno\u015b\u0107, zaufanie) wspominali\u015bmy w jednym z naszych archiwalnych post\u00f3w. W 2023 roku trzeba j\u0105 nieco zaktualizowa\u0107 i doda\u0107 now\u0105 literk\u0119 \u2013 E.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategia E-E-A-T polega na tym, \u017ce poza warto\u015bciowymi tekstami, autorytetem autora oraz zaufaniem odbiorc\u00f3w <\/span><b>wa\u017cne jest tak\u017ce Experience, czyli do\u015bwiadczenie<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nowy czynnik sugeruje, \u017ceby zada\u0107 sobie pytania typu: <\/span><i><span style=\"font-weight: 400;\">czy korzysta\u0142em z produktu\/us\u0142ugi, o kt\u00f3rym pisz\u0119<\/span><\/i><span style=\"font-weight: 400;\">? <\/span><i><span style=\"font-weight: 400;\">Czy przekazuje wiedz\u0119 o czym\u015b, czego rzeczywi\u015bcie do\u015bwiadczy\u0142em<\/span><\/i><span style=\"font-weight: 400;\">? Og\u00f3lnie chodzi o to, \u017ceby wyr\u00f3\u017cni\u0107 tre\u015bci tworzone przez osob\u0119, kt\u00f3ra ma do\u015bwiadczenie w danym temacie.<\/span><\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" class=\"hs-cta-img colorbox-6811 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\" alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script><\/script><script> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Wyroznij_autorow\"><\/span><a name=\"_Toc67395719\"><\/a><strong>5. Wyr\u00f3\u017cnij autor\u00f3w&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ten trend wi\u0105\u017ce si\u0119 z poprzednim.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u017beby Google m\u00f3g\u0142 sprawdzi\u0107 do\u015bwiadczenie autora w danej dziedzinie, tw\u00f3rca tre\u015bci musi zosta\u0107 ujawniony. <\/span><b>Algorytmy chc\u0105 mie\u0107 pewno\u015b\u0107, \u017ce strony, kt\u00f3re zajmuj\u0105 wysokie miejsca w wynikach wyszukiwania, s\u0105 tworzone przez \u201eprawdziwych ludzi\u201d<\/b><span style=\"font-weight: 400;\"> znaj\u0105cych si\u0119 na rzeczy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dlatego, publikuj\u0105c wpisy na blogu, artyku\u0142y na stronie czy nagrywaj\u0105c podcast lub materia\u0142 wideo, zadbaj o to, \u017ceby wyr\u00f3\u017cni\u0107 autora, tzn.:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">podpisuj tre\u015bci tworzone przez Ciebie i Twoich wsp\u00f3\u0142pracownik\u00f3w,&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">do\u0142\u0105czaj kr\u00f3tkie biogramy, aby przybli\u017cy\u0107 odbiorcom sylwetk\u0119 tw\u00f3rc\u00f3w,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">pod materia\u0142ami dodawaj odno\u015bniki do innych tre\u015bci tego samego autora,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">po\u0142\u0105cz konta swoich tw\u00f3rc\u00f3w w mediach spo\u0142eczno\u015bciowych, by Google m\u00f3g\u0142 je \u0142atwiej skojarzy\u0107.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6813 colorbox-6811 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023.png\" alt=\"Trendy_SEO_2023_blog_wenet\" width=\"1080\" height=\"1277\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023-135x160.png 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023-254x300.png 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023-768x908.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023-1015x1200.png 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023-696x823.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023-1068x1263.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023-355x420.png 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy-SEO-2023-710x840.png 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><b><\/b><\/h2>\n\n\n\n<h1 class=\"wp-block-heading\">&nbsp;<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Korzystaj_rozsadnie_z_AI\"><\/span><a name=\"_Toc67395720\"><\/a><strong>6. Korzystaj rozs\u0105dnie z AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Coraz popularniejsza <\/span><a href=\"https:\/\/wenet.pl\/blog\/sztuczna-inteligencja-zastapi-copywritera\/\"><span style=\"font-weight: 400;\">sztuczna inteligencja<\/span><\/a><span style=\"font-weight: 400;\"> (AI) mo\u017ce by\u0107 pomocnym narz\u0119dziem do tworzenia tre\u015bci na stronie. Jednak u\u017cywaj jej z rozwag\u0105. Z dw\u00f3ch kluczowych powod\u00f3w:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">generatory tre\u015bci nie maj\u0105 emocji, przez co trudniej im pisa\u0107 \u201edla ludzi\u201d,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Google zwalcza tre\u015bci generowane automatycznie (patrz: <\/span><a href=\"https:\/\/wenet.pl\/blog\/jak-przygotowac-sie-na-aktualizacje-google-helpful-content\/\"><span style=\"font-weight: 400;\">Helpful Content<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Niemniej sztuczna inteligencja mo\u017ce okaza\u0107 si\u0119 przydatna do tworzenia konspekt\u00f3w lub podsuwania pomys\u0142\u00f3w na teksty, kt\u00f3re p\u00f3\u017aniej przygotuje copywriter.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tak wi\u0119c generatory nie tworz\u0105 gotowych artyku\u0142\u00f3w, lecz szablony czy szkice, kt\u00f3re bywaj\u0105 pomocne podczas realizowania strategii Content Marketingowej.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0179r\u00f3d\u0142a:&nbsp;<\/span><\/p><div class=\"wbbrd69f2c0211cbe5\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wbbrd69f2c0211cbe5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wbbrd69f2c0211cbe5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wbbrd69f2c0211cbe5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wbbrd69f2c0211cbe5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wbbrd69f2c0211cbe5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vpxtz69f2c0211cb54\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vpxtz69f2c0211cb54 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vpxtz69f2c0211cb54 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vpxtz69f2c0211cb54 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vpxtz69f2c0211cb54 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vpxtz69f2c0211cb54 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cwqbg69f2c0211ca77\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cwqbg69f2c0211ca77 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cwqbg69f2c0211ca77 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cwqbg69f2c0211ca77 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cwqbg69f2c0211ca77 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cwqbg69f2c0211ca77 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"enbgn69f2c0211b77d\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.enbgn69f2c0211b77d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.enbgn69f2c0211b77d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.enbgn69f2c0211b77d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.enbgn69f2c0211b77d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.enbgn69f2c0211b77d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wnmqm69f2c0211b703\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wnmqm69f2c0211b703 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wnmqm69f2c0211b703 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wnmqm69f2c0211b703 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wnmqm69f2c0211b703 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wnmqm69f2c0211b703 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dzbul69f2c0211b676\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dzbul69f2c0211b676 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dzbul69f2c0211b676 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dzbul69f2c0211b676 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dzbul69f2c0211b676 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dzbul69f2c0211b676 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oarhi69f2c0211b5e8\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oarhi69f2c0211b5e8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oarhi69f2c0211b5e8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oarhi69f2c0211b5e8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oarhi69f2c0211b5e8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oarhi69f2c0211b5e8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qfhdb69f2c0211b564\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qfhdb69f2c0211b564 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qfhdb69f2c0211b564 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qfhdb69f2c0211b564 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qfhdb69f2c0211b564 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qfhdb69f2c0211b564 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"slzka69f2c0211b4e2\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.slzka69f2c0211b4e2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.slzka69f2c0211b4e2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.slzka69f2c0211b4e2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.slzka69f2c0211b4e2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.slzka69f2c0211b4e2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"atuoy69f2c0211b453\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.atuoy69f2c0211b453 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.atuoy69f2c0211b453 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.atuoy69f2c0211b453 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.atuoy69f2c0211b453 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.atuoy69f2c0211b453 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ixnix69f2c0211b3ba\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6811 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ixnix69f2c0211b3ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ixnix69f2c0211b3ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ixnix69f2c0211b3ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ixnix69f2c0211b3ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ixnix69f2c0211b3ba {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/digitalmarketingtribe.com.au\/top-seo-trends-for-2023\/\"><span style=\"font-weight: 400;\">https:\/\/digitalmarketingtribe.com.au\/top-seo-trends-for-2023\/<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/01\/05\/seo-trends\"><span style=\"font-weight: 400;\">https:\/\/www.wordstream.com\/blog\/ws\/2023\/01\/05\/seo-trends<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/noblestudios.com\/digital-marketing-services\/search-engine-optimization-seo\/seo-trends-2023\/\"><span style=\"font-weight: 400;\">https:\/\/noblestudios.com\/digital-marketing-services\/search-engine-optimization-seo\/seo-trends-2023\/<\/span><\/a><\/li>\n<\/ol>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6811&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (4 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (4 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wy\u015bcig o wysokie pozycje w wynikach wyszukiwania trwa nieustannie. Szukasz sposob\u00f3w, \u017ceby jeszcze lepiej zoptymalizowa\u0107 swoj\u0105 stron\u0119 lub sklep internetowy? Sprawd\u017a, na co warto zwr\u00f3ci\u0107 uwag\u0119 w nowym roku, by wyprzedzi\u0107 konkurencj\u0119 i generowa\u0107 ruch.&nbsp; 1. Zadbaj o wersj\u0119 mobiln\u0105 Coraz cz\u0119\u015bciej si\u0119gamy po telefon, \u017ceby przegl\u0105da\u0107 Internet i robi\u0107 zakupy. Wed\u0142ug naj\u015bwie\u017cszego raportu Gemius [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":6812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[145,350,54,55,38,389,95,124,351,391,59],"class_list":["post-6811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-lokalne-seo","tag-optymalizacja-seo","tag-optymalizacja-strony-www","tag-porady-seo","tag-seo-pozycjonowanie","tag-strona-www","tag-strony-internetowe","tag-wyszukiwarka-google-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok - WeNet<\/title>\n<meta name=\"description\" content=\"Wy\u015bcig o wysokie pozycje w wynikach wyszukiwania trwa nieustannie. Szukasz sposob\u00f3w, \u017ceby jeszcze lepiej zoptymalizowa\u0107 swoj\u0105 stron\u0119 lub sklep internetowy? Sprawd\u017a, na co warto zwr\u00f3ci\u0107 uwag\u0119 w nowym roku, by wyprzedzi\u0107 konkurencj\u0119 i generowa\u0107 ruch.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok\" \/>\n<meta property=\"og:description\" content=\"Wy\u015bcig o wysokie pozycje w wynikach wyszukiwania trwa nieustannie. Szukasz sposob\u00f3w, \u017ceby jeszcze lepiej zoptymalizowa\u0107 swoj\u0105 stron\u0119 lub sklep internetowy? Sprawd\u017a, na co warto zwr\u00f3ci\u0107 uwag\u0119 w nowym roku, by wyprzedzi\u0107 konkurencj\u0119 i generowa\u0107 ruch.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T09:05:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T09:33:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg\" \/>\n<meta name=\"author\" content=\"\u0141ukasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok\" \/>\n<meta name=\"twitter:description\" content=\"Wy\u015bcig o wysokie pozycje w wynikach wyszukiwania trwa nieustannie. Szukasz sposob\u00f3w, \u017ceby jeszcze lepiej zoptymalizowa\u0107 swoj\u0105 stron\u0119 lub sklep internetowy? Sprawd\u017a, na co warto zwr\u00f3ci\u0107 uwag\u0119 w nowym roku, by wyprzedzi\u0107 konkurencj\u0119 i generowa\u0107 ruch.\u00a0\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0141ukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok - WeNet","description":"Wy\u015bcig o wysokie pozycje w wynikach wyszukiwania trwa nieustannie. Szukasz sposob\u00f3w, \u017ceby jeszcze lepiej zoptymalizowa\u0107 swoj\u0105 stron\u0119 lub sklep internetowy? Sprawd\u017a, na co warto zwr\u00f3ci\u0107 uwag\u0119 w nowym roku, by wyprzedzi\u0107 konkurencj\u0119 i generowa\u0107 ruch.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/","og_locale":"pl_PL","og_type":"article","og_title":"Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok","og_description":"Wy\u015bcig o wysokie pozycje w wynikach wyszukiwania trwa nieustannie. Szukasz sposob\u00f3w, \u017ceby jeszcze lepiej zoptymalizowa\u0107 swoj\u0105 stron\u0119 lub sklep internetowy? Sprawd\u017a, na co warto zwr\u00f3ci\u0107 uwag\u0119 w nowym roku, by wyprzedzi\u0107 konkurencj\u0119 i generowa\u0107 ruch.\u00a0","og_url":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-01-11T09:05:05+00:00","article_modified_time":"2026-04-29T09:33:28+00:00","og_image":[{"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg","type":"","width":"","height":""}],"author":"\u0141ukasz","twitter_card":"summary_large_image","twitter_title":"Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok","twitter_description":"Wy\u015bcig o wysokie pozycje w wynikach wyszukiwania trwa nieustannie. Szukasz sposob\u00f3w, \u017ceby jeszcze lepiej zoptymalizowa\u0107 swoj\u0105 stron\u0119 lub sklep internetowy? Sprawd\u017a, na co warto zwr\u00f3ci\u0107 uwag\u0119 w nowym roku, by wyprzedzi\u0107 konkurencj\u0119 i generowa\u0107 ruch.\u00a0","twitter_image":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg","twitter_misc":{"Napisane przez":"\u0141ukasz","Szacowany czas czytania":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/"},"author":{"name":"\u0141ukasz","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/f98ced63a734a30d87ad0e41928dcf36"},"headline":"Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok","datePublished":"2023-01-11T09:05:05+00:00","dateModified":"2026-04-29T09:33:28+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/"},"wordCount":805,"commentCount":1,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg","keywords":["blog","ciekawostka","ciekawostki","Lokalne SEO","Optymalizacja SEO","optymalizacja strony www","porady seo","SEO","strona www","strony internetowe","wyszukiwarka Google"],"articleSection":["SEO"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/","url":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/","name":"Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg","datePublished":"2023-01-11T09:05:05+00:00","dateModified":"2026-04-29T09:33:28+00:00","description":"Wy\u015bcig o wysokie pozycje w wynikach wyszukiwania trwa nieustannie. Szukasz sposob\u00f3w, \u017ceby jeszcze lepiej zoptymalizowa\u0107 swoj\u0105 stron\u0119 lub sklep internetowy? Sprawd\u017a, na co warto zwr\u00f3ci\u0107 uwag\u0119 w nowym roku, by wyprzedzi\u0107 konkurencj\u0119 i generowa\u0107 ruch.\u00a0","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg","width":1080,"height":720,"caption":"Trendy_SEO_2023_Blog_wenet"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/trzymaj-reke-pulsie-czyli-6-trendow-seo-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Trzymaj r\u0119k\u0119 na pulsie, czyli 6 trend\u00f3w SEO na 2023 rok"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/f98ced63a734a30d87ad0e41928dcf36","name":"\u0141ukasz","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"\u0141ukasz"},"description":"Zajmuje si\u0119 tworzeniem tre\u015bci. Przygotowuje i koordynuje projekty case studies wsp\u00f3\u0142prac z klientami WWW, SEO i e-commerce. Autor artyku\u0142\u00f3w zewn\u0119trznych i wpis\u00f3w blogowych, a tak\u017ce e-book\u00f3w na temat marketingu internetowego dla ma\u0142ych i \u015brednich firm.","url":"https:\/\/wenet.pl\/blog\/author\/lukasz-tofil\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Trendy_SEO_2023_Blog_wenet.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-1LR","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/6811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101034"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=6811"}],"version-history":[{"count":10,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/6811\/revisions"}],"predecessor-version":[{"id":14264,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/6811\/revisions\/14264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/6812"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=6811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=6811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=6811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}