{"id":6840,"date":"2026-02-04T16:12:32","date_gmt":"2026-02-04T15:12:32","guid":{"rendered":"http:\/\/wenet.pl\/?p=6840"},"modified":"2026-03-04T13:52:00","modified_gmt":"2026-03-04T12:52:00","slug":"fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/","title":{"rendered":"Czy fanpage jest fun? Poj\u0119cia zwi\u0105zane z Social Mediami \u2013 cz\u0119\u015b\u0107 1"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/social_media_terminy.jpg\" alt=\"s\u0142ownik social media\" class=\"wp-image-13048 colorbox-6840 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/social_media_terminy.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/social_media_terminy-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/social_media_terminy-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/social_media_terminy-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/social_media_terminy-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/social_media_terminy-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/social_media_terminy-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Pojecia_Social_Media_%E2%80%93_lista_alfabetyczna\" >Poj\u0119cia Social Media \u2013 lista alfabetyczna<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Administrator_%E2%80%93_ten_ktory_lubi_sie_rzadzic\" >Administrator \u2013 ten, kt\u00f3ry lubi si\u0119 rz\u0105dzi\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#ADS_%E2%80%93_plac_i_docieraj_szerzej\" >ADS \u2013 p\u0142a\u0107 i docieraj szerzej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Awatar_%E2%80%93_ale_nie_ten_z_filmu\" >Awatar \u2013 ale nie ten z filmu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Ban_%E2%80%93_%E2%80%9EYou_shall_not_pass%E2%80%9D\" >Ban \u2013 \u201eYou shall not pass!\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#BIO_ale_nie_to_ekologiczne\" >BIO (ale nie to ekologiczne)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Bitly_%E2%80%93_a_little_bit_krotszy_link_poprosze\" >Bitly \u2013 a little bit kr\u00f3tszy link poprosz\u0119<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Bumper_%E2%80%93_reklama_ktorej_nie_da_sie_pominac\" >Bumper \u2013 reklama, kt\u00f3rej nie da si\u0119 pomin\u0105\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Clickbait_%E2%80%93_%E2%80%9EMusisz_to_zobaczyc%E2%80%9D\" >Clickbait \u2013 \u201eMusisz to zobaczy\u0107!\u201d&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Cover_photo_to_nie_przerobka_zdjecia\" >Cover photo (to nie przer\u00f3bka zdj\u0119cia)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Dark_post_ale_nie_taki_mroczny\" >Dark post, ale nie taki mroczny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Dezaktywacja_konta_%E2%80%93_kiedy_jestes_a_potem_Cie_nie_ma\" >Dezaktywacja konta \u2013 kiedy jeste\u015b, a potem Ci\u0119 nie ma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#DM_czyli_%E2%80%9Enapisz_mi_na_priv%E2%80%9D\" >DM, czyli \u201enapisz mi na priv\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Emoji_czyli_wyraz_emocje_bez_slow\" >Emoji, czyli wyra\u017a emocje bez s\u0142\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Fanpage_%E2%80%93_nigdy_nie_funpage\" >Fanpage \u2013 nigdy nie funpage!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Feed_nie_tlumacz_na_jezyk_polski\" >Feed (nie t\u0142umacz na j\u0119zyk polski!)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Hashtag\" >#Hashtag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Influencer_czyli_kto_wplywa_na_Twoje_decyzje\" >Influencer, czyli kto wp\u0142ywa na Twoje decyzje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Interakcje_czyli_Lubie_to\" >Interakcje, czyli Lubi\u0119 to!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Live_streaming_%E2%80%93_zalatwmy_to_tu_i_teraz\" >Live streaming \u2013 za\u0142atwmy to tu i teraz!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#FAQ_%E2%80%93_Pytania_i_odpowiedzi\" >FAQ &#8211; Pytania i odpowiedzi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Co_to_jest_fanpage_i_do_czego_sluzy\" >Co to jest fanpage i do czego s\u0142u\u017cy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Co_oznaczaja_najpopularniejsze_pojecia_w_Social_Mediach\" >Co oznaczaj\u0105 najpopularniejsze poj\u0119cia w Social Mediach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/#Czym_rozni_sie_fanpage_od_profilu_prywatnego\" >Czym r\u00f3\u017cni si\u0119 fanpage od profilu prywatnego?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><b>Facebook, Instagram, LinkedIn, Twitter czy TikTok to dzi\u015b doskona\u0142e narz\u0119dzia marketingowe dla firm, kt\u00f3re chc\u0105 promowa\u0107 swoj\u0105 ofert\u0119, budowa\u0107 wizerunek i dba\u0107 o dobre relacje z klientami. Sama obecno\u015b\u0107 w Social Mediach to za ma\u0142o \u2013 wa\u017cna jest jeszcze aktywno\u015b\u0107. Aby jednak skutecznie dzia\u0142a\u0107 na popularnych portalach, nale\u017cy najpierw zrozumie\u0107 kilka kluczowych poj\u0119\u0107.&nbsp;<\/b><\/p>\n\n\n\n<p>Nie uda\u0142o Ci si\u0119 jeszcze opublikowa\u0107 viralowego tweeta? Wci\u0105\u017c nie mo\u017cesz znale\u017a\u0107 odpowiednich hashtag\u00f3w do swoich Reels\u00f3w? A mo\u017ce Tw\u00f3j firmowy fanpage nie zdobywa nowych obserwuj\u0105cych? Je\u015bli tak, to nasz s\u0142ownik poj\u0119\u0107 Social Media jest dla Ciebie. Zapoznaj si\u0119 z nim, a portale spo\u0142eczno\u015bciowe nie b\u0119d\u0105 ju\u017c mia\u0142y przed Tob\u0105 tajemnic. Zapraszamy do lektury!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pojecia_Social_Media_%E2%80%93_lista_alfabetyczna\"><\/span><b>Poj\u0119cia Social Media \u2013 lista alfabetyczna<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"#_Toc67395737\">1. Administrator \u2013 ten, kt\u00f3ry lubi si\u0119 rz\u0105dzi\u0107<\/a><br><a href=\"#_Toc67395738\">2. ADS \u2013 p\u0142a\u0107 i docieraj szerzej<\/a><br><a href=\"#_Toc67395739\">3. Awatar \u2013 ale nie ten z filmu<\/a><br><a href=\"#_Toc67395740\">4. Ban \u2013 \u201eYou shall not pass!\u201d<\/a><br><a href=\"#_Toc67395741\">5. BIO (ale nie to ekologiczne)<\/a><br><a href=\"#_Toc67395742\">6. Bitly \u2013 a little bit kr\u00f3tszy link poprosz\u0119<\/a><br><a href=\"#_Toc67395743\">7. Bumper \u2013 reklama, kt\u00f3rej nie da si\u0119 pomin\u0105\u0107<\/a><br><a href=\"#_Toc67395744\">8. Clickbait \u2013 \u201eMusisz to zobaczy\u0107!\u201d<\/a><br><a href=\"#_Toc67395745\">9. Cover photo (to nie przer\u00f3bka zdj\u0119cia)<\/a><br><a href=\"#_Toc67395746\">10. Dark post, ale nie taki mroczny<\/a><br><a href=\"#_Toc67395747\">11. Dezaktywacja konta \u2013 kiedy jeste\u015b, a potem Ci\u0119 nie ma<\/a><br><a href=\"#_Toc67395748\">12. DM, czyli \u201enapisz mi na priv\u201d<\/a><br><a href=\"#_Toc67395749\">13. Emoji, czyli wyra\u017a emocje bez s\u0142\u00f3w<\/a><br><a href=\"#_Toc67395750\">14. Fanpage \u2013 nigdy nie funpage!<\/a><br><a href=\"#_Toc67395751\">15. Feed (nie t\u0142umacz na j\u0119zyk polski!)<\/a><br><a href=\"#_Toc67395752\">16. #Hashtag<\/a><br><a href=\"#_Toc67395753\">17. Influencer, czyli kto wp\u0142ywa na Twoje decyzje?<\/a><br><a href=\"#_Toc67395754\">18. Interakcje, czyli Lubi\u0119 to!<\/a><br><a href=\"#_Toc67395755\">19. Live streaming \u2013 za\u0142atwmy to tu i teraz!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Administrator_%E2%80%93_ten_ktory_lubi_sie_rzadzic\"><\/span><a name=\"_Toc67395737\"><\/a><strong>Administrator \u2013 ten, kt\u00f3ry lubi si\u0119 rz\u0105dzi\u0107<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Osoba, kt\u00f3ra zarz\u0105dza fanpagem na portalu spo\u0142eczno\u015bciowym, jest jego administratorem. To za\u015b oznacza, \u017ce ma najwi\u0119cej uprawnie\u0144 takich jak np.: dost\u0119p do statystyk prowadzonej strony czy te\u017c mo\u017cliwo\u015b\u0107 wysy\u0142ania wiadomo\u015bci i wchodzenia w interakcj\u0119 z u\u017cytkownikami. Admin profilu ma za zadanie przygotowywa\u0107 i publikowa\u0107 posty, moderowa\u0107 komentarze czy tworzy\u0107 p\u0142atne kampanie reklamowe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ADS_%E2%80%93_plac_i_docieraj_szerzej\"><\/span><a name=\"_Toc67395738\"><\/a><strong>ADS \u2013 p\u0142a\u0107 i docieraj szerzej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Powy\u017cszy skr\u00f3t odnosi si\u0119 do wszelkiego rodzaju dzia\u0142a\u0144 reklamowych, kt\u00f3re mo\u017cna realizowa\u0107 w sieciach spo\u0142eczno\u015bciowych. Prowadz\u0105c tego typu kampani\u0119 w Social Mediach, musisz zap\u0142aci\u0107 za wy\u015bwietlanie swoich post\u00f3w u\u017cytkownikom.<\/p>\n\n\n\n<p><b>Najpopularniejszym systemem jest <!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-acd7eefc-9db5-4397-b6e1-49f21556c710\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\" class=\"hs-cta-node hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-acd7eefc-9db5-4397-b6e1-49f21556c710\" class=\"hs-cta-img colorbox-6840 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710.png\" alt=\"Facebook Ads\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'acd7eefc-9db5-4397-b6e1-49f21556c710', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/b><b>, kt\u00f3ry pozwala tworzy\u0107 reklamy w serwisach nale\u017c\u0105cych do firmy Meta<\/b> (poza FB s\u0105 to r\u00f3wnie\u017c Instagram, Messenger i Audience Network). Tworzenie tre\u015bci sponsorowanych umo\u017cliwiaj\u0105 jednak r\u00f3wnie\u017c takie portale jak np. TikTok, LinkedIn czy Pinterest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Awatar_%E2%80%93_ale_nie_ten_z_filmu\"><\/span><a name=\"_Toc67395739\"><\/a><strong>Awatar \u2013 ale nie ten z filmu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cho\u0107 termin mo\u017ce kojarzy\u0107 Ci si\u0119 z popularnym filmem, to w przypadku medi\u00f3w spo\u0142eczno\u015bciowych awatar odnosi si\u0119 do cyfrowej postaci przyjmuj\u0105cej zwykle graficzn\u0105 form\u0119, pod jak\u0105 u\u017cytkownik wyst\u0119puje w \u015bwiecie online. Zdj\u0119cie profilowe przewa\u017cnie oddaje rzeczywisty wygl\u0105d internauty.<\/p>\n\n\n\n<p>Czasami w\u0142asna fotografia zast\u0119powana jest jednak wirtualnym wizerunkiem w celu ochrony prywatno\u015bci w Social Mediach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ban_%E2%80%93_%E2%80%9EYou_shall_not_pass%E2%80%9D\"><\/span><a name=\"_Toc67395740\"><\/a><strong>Ban \u2013 <b>\u201eYou shall not pass!\u201d<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u017celi u\u017cytkownik nie przestrzega standard\u00f3w oraz zasad ustalonych przez konkretne portale spo\u0142eczno\u015bciowe, to musi liczy\u0107 si\u0119 z tym, \u017ce mo\u017ce zosta\u0107 zablokowany. Sam \u201eban\u201d oznacza czasowe zamkni\u0119cie konta, w wyniku naruszenia regulaminu. Tego rodzaju kara mo\u017ce wynika\u0107 ze spamowania czy publikowania nieodpowiednich (zdaniem administrator\u00f3w) tre\u015bci.<\/p>\n\n\n\n<p>Zbanowany internauta nie mo\u017ce dodawa\u0107 komentarzy czy publikowa\u0107 p\u043est\u00f3w na konkretnej platformie.<\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" class=\"hs-cta-img colorbox-6840 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\" alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BIO_ale_nie_to_ekologiczne\"><\/span><a name=\"_Toc67395741\"><\/a><strong>BIO (ale nie to ekologiczne)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bez glutenu, l\u0430ktozy i konserwant\u00f3w? W mediach spo\u0142eczno\u015bciowych BIO (od \u201ebiogram\u201d) jest kr\u00f3tkim opisem dotycz\u0105cym profilu. To rodzaj internetowej wizyt\u00f3wki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bitly_%E2%80%93_a_little_bit_krotszy_link_poprosze\"><\/span><a name=\"_Toc67395742\"><\/a><strong>Bitly \u2013 a little bit kr\u00f3tszy link poprosz\u0119<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podstaw\u0119 promocji w mediach spo\u0142eczno\u015bciowych stanowi\u0105 posty kieruj\u0105ce do tre\u015bci opublikowanych na firmowym blogu czy stronie internetowej. W tego rodzaju wpisach nale\u017cy umie\u015bci\u0107 odno\u015bniki. Cz\u0119sto wygl\u0105daj\u0105 one jednak ma\u0142o estetyczne, s\u0105 za d\u0142ugie i trudno je zapisa\u0107. Istnieje kilka opcji rozwi\u0105zania tego problemu, a jednym z nich jest Bitly.<\/p>\n\n\n\n<p>To popularna aplikacja w przegl\u0105darce, dzi\u0119ki kt\u00f3rej mo\u017cesz skraca\u0107, przekszta\u0142ca\u0107, publikowa\u0107, a nawet analizowa\u0107 linki do Twojej witryny. O tym, jak korzysta\u0107 z narz\u0119dzia, przeczytasz <a href=\"https:\/\/wenet.pl\/blog\/dziala-skracanie-linkow-bitly-poradnik-krok-kroku\/\">tutaj<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bumper_%E2%80%93_reklama_ktorej_nie_da_sie_pominac\"><\/span><a name=\"_Toc67395743\"><\/a><strong>Bumper \u2013 reklama, kt\u00f3rej nie da si\u0119 pomin\u0105\u0107<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Widzisz intryguj\u0105cy tytu\u0142 filmu na YouTube, do tego grafika podsyca Twoj\u0105 ciekawo\u015b\u0107. Klikasz, by obejrze\u0107 i nagle bum! Odtwarza si\u0119 g\u0142o\u015bna reklama. Wszyscy to znamy. Jednak nie wszyscy wiedz\u0105, \u017ce ten rodzaj 6-sekundowej promocji nosi miano bumpera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clickbait_%E2%80%93_%E2%80%9EMusisz_to_zobaczyc%E2%80%9D\"><\/span><a name=\"_Toc67395744\"><\/a><strong>Clickbait \u2013 \u201eMusisz to zobaczy\u0107!\u201d&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli dzia\u0142asz w Social Mediach, to z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce coraz trudniej nie tylko zainteresowa\u0107 u\u017cytkownika, ale i przekona\u0107 go do wykonania konkretnej akcji.<\/p>\n\n\n\n<p>Z tego te\u017c powodu w wielu materia\u0142ach reklamowych i marketingowych stosuje si\u0119 <strong>clickbaity, czyli sensacyjne nag\u0142\u00f3wki, kt\u00f3rych celem jest wywo\u0142anie zaanga\u017cowania<\/strong>. Ta \u201eprzyn\u0119ta na klikni\u0119cie\u201d, cho\u0107 brzmi interesuj\u0105co, to w niewielkim stopniu odnosi si\u0119 do zawarto\u015bci artyku\u0142u czy innej tre\u015bci, na kt\u00f3r\u0105 kieruje odbiorc\u0119.<\/p>\n\n\n\n<p>Clickbaity wprowadzaj\u0105 w b\u0142\u0105d, wi\u0119c nale\u017c\u0105 do nieuczciwych praktyk w Social Mediach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cover_photo_to_nie_przerobka_zdjecia\"><\/span><a name=\"_Toc67395745\"><\/a><strong>Cover photo (to nie przer\u00f3bka zdj\u0119cia)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook to wci\u0105\u017c kluczowy element strategii komunikacyjnej wielu firm. Jedn\u0105 z zasad, o kt\u00f3rych nale\u017cy pami\u0119ta\u0107, zak\u0142adaj\u0105c profil na FB, jest zachowanie jednolitej identyfikacji wizualnej. W tym celu nale\u017cy przygotowa\u0107 odpowiednie grafiki \u2013 w tym r\u00f3wnie\u017c cover photo, czyli zdj\u0119cie w tle.<\/p>\n\n\n\n<p>Tego rodzaju plik umieszcza si\u0119 w g\u00f3rnej cz\u0119\u015bci profilu, dlatego musi przyci\u0105ga\u0107 uwag\u0119 i informowa\u0107 o prowadzonej przez firm\u0119 dzia\u0142alno\u015bci. Kluczem do sukcesu jest opublikowanie obrazu dostosowanego r\u00f3wnie\u017c do aplikacji mobilnej.<\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-img colorbox-6840 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\" alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dark_post_ale_nie_taki_mroczny\"><\/span><a name=\"_Toc67395746\"><\/a><strong>Dark post, ale nie taki mroczny<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie taki ciemny wpis jak go maluj\u0105. Tym mianem okre\u015bla si\u0119 posty, kt\u00f3re nie zosta\u0142y opublikowane na fanpage\u2019u. Wy\u015bwietlaj\u0105 si\u0119 grupie docelowej jako reklama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dezaktywacja_konta_%E2%80%93_kiedy_jestes_a_potem_Cie_nie_ma\"><\/span><a name=\"_Toc67395747\"><\/a><strong>Dezaktywacja konta \u2013 kiedy jeste\u015b, a potem Ci\u0119 nie ma<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie chcesz, aby publikowana przez Ciebie zawarto\u015b\u0107 w Social Mediach by\u0142a widoczna dla innych u\u017cytkownik\u00f3w, ale nie zamierzasz usuwa\u0107 profilu? Jest na to spos\u00f3b! Wystarczy, \u017ce skorzystasz z funkcji, kt\u00f3ra umo\u017cliwia dezaktywacj\u0119 konta.<\/p>\n\n\n\n<p>W ten spos\u00f3b wi\u0119kszo\u015b\u0107 prowadzonych aktywno\u015bci zostanie ukryta (poza wiadomo\u015bciami), jednak Twoje dane pozostan\u0105 w bazie danego medium spo\u0142eczno\u015bciowego. Opcj\u0119 t\u0119 w odr\u00f3\u017cnieniu od usuni\u0119cia konta mo\u017cna odwr\u00f3ci\u0107.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DM_czyli_%E2%80%9Enapisz_mi_na_priv%E2%80%9D\"><\/span><a name=\"_Toc67395748\"><\/a><strong>DM, czyli \u201enapisz mi na priv\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli dzia\u0142asz w Social Mediach, to z pewno\u015bci\u0105 cho\u0107 raz zdarzy\u0142o Ci si\u0119 wys\u0142a\u0107 DM. To skr\u00f3t od angielskiego terminu <i>Direct Message<\/i>, kt\u00f3ry oznacza wiadomo\u015b\u0107 prywatn\u0105. Tego rodzaju bezpo\u015brednia komunikacja wyst\u0119puje np. pomi\u0119dzy u\u017cytkownikami Instagrama i stanowi jedn\u0105 z wielu opcji porozumiewania si\u0119 na platformie.<\/p>\n\n\n\n<p>To nie tylko wygodny spos\u00f3b wymiany informacji mi\u0119dzy znajomymi, ale r\u00f3wnie\u017c forma kontaktu na linii klient-firma. Przedsi\u0119biorcy mog\u0105 wysy\u0142a\u0107 prywatne wiadomo\u015bci np. do influencer\u00f3w, z kt\u00f3rymi chc\u0105 podj\u0105\u0107 wsp\u00f3\u0142prac\u0119.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emoji_czyli_wyraz_emocje_bez_slow\"><\/span><a name=\"_Toc67395749\"><\/a><strong>Emoji, czyli wyra\u017a emocje bez s\u0142\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Spotykasz si\u0119 z nimi na co dzie\u0144 i z du\u017cym prawdopodobie\u0144stwem mo\u017cemy stwierdzi\u0107, \u017ce te\u017c z nich korzystasz \u2013 zwykle w wiadomo\u015bciach elektronicznych. <strong>Emoji stanowi\u0105 wa\u017cny element komunikacji w mediach spo\u0142eczno\u015bciowych. <\/strong>S\u0105 to piktogramy, kt\u00f3re przedstawiaj\u0105 miejsca, zwierz\u0119ta, przedmioty czy jedzenie i odzwierciedlaj\u0105 konkretne stany emocjonalne.<\/p>\n\n\n\n<p>Je\u017celi chcesz zastosowa\u0107 emoji w Social Mediach, to pami\u0119taj, \u017ce powinny by\u0107 zrozumia\u0142e dla grupy docelowej, pasowa\u0107 do przekazu i stanowi\u0107 przed\u0142u\u017cenie naturalnej ekspresji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fanpage_%E2%80%93_nigdy_nie_funpage\"><\/span><a name=\"_Toc67395750\"><\/a><strong>Fanpage \u2013 nigdy nie funpage!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz stworzy\u0107 miejsce, kt\u00f3re b\u0119dzie zrzesza\u0107 ludzi zainteresowanych Twoim biznesem? Za\u0142\u00f3\u017c wi\u0119c firmowy fanpage na Facebooku, Instagramie czy LinkedInie, czyli profil spo\u0142eczno\u015bciowy, kt\u00f3ry zostanie po\u015bwi\u0119cony konkretnej tematyce. Tego rodzaju konto umo\u017cliwi Twojej marce prowadzenie komunikacji z grup\u0105 docelow\u0105. Mo\u017cesz umie\u015bci\u0107 tam opis dzia\u0142alno\u015bci, dane kontaktowe, grafiki czy link do strony internetowej.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce jedyn\u0105 poprawn\u0105 i dopuszczaln\u0105 form\u0105 zapisu stanowi \u201efanpage\u201d. Okre\u015blenie pochodzi bowiem od dw\u00f3ch angielskich s\u0142\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201efan\u201d w odniesieniu do osoby, kt\u00f3ra polubi\u0142a firmowe konto np. na Facebooku,<\/li>\n\n\n\n<li>\u201epage\u201d, kt\u00f3re w j\u0119zyku polskim t\u0142umaczone jest po prostu jako strona, kierowana do u\u017cytkownik\u00f3w\/obserwator\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p>A cho\u0107 w mediach spo\u0142eczno\u015bciowych publikuje si\u0119 wiele zabawnych tre\u015bci, to \u201efunpage\u201d stanowi b\u0142\u0119dne nazewnictwo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feed_nie_tlumacz_na_jezyk_polski\"><\/span><a name=\"_Toc67395751\"><\/a><strong>Feed (nie t\u0142umacz na j\u0119zyk polski!)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u017celi znasz dobrze j\u0119zyk angielski, to musimy od razu sprostowa\u0107, \u017ce nie m\u00f3wimy w tej chwili o jedzeniu. Feed w Social Media Marketingu odnosi si\u0119 bowiem do strony g\u0142\u00f3wnej. W tym miejscu wy\u015bwietlaj\u0105 si\u0119 u\u0142o\u017cone chronologicznie wpisy (grafiki, filmy czy posty tekstowe) utworzone przez konkretny profil.<\/p>\n\n\n\n<p>Termin ten nie bez powod\u00f3w zazwyczaj kojarzy si\u0119 z Instagramem. W przypadku tego portalu spo\u0142eczno\u015bciowego nazywany jest r\u00f3wnie\u017c siatk\u0105 zdj\u0119\u0107. Inaczej wygl\u0105da to w przypadku Facebooka, gdzie Feed zast\u0105pi\u0142 News Feed i odnosi si\u0119 do g\u0142\u00f3wnej tablicy, z kt\u00f3rej korzysta u\u017cytkownik po uruchomieniu aplikacji.<\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" width=\"1200\" height=\"320\" class=\"hs-cta-img colorbox-6840 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\" alt=\"marketing_lokalny_v1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hashtag\"><\/span><a name=\"_Toc67395752\"><\/a><strong>#Hashtag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wyobra\u017a sobie, \u017ce chcesz doda\u0107 post w Social Mediach dotycz\u0105cy kociej karmy. Aby dotrze\u0107 do os\u00f3b, kt\u00f3re szukaj\u0105 informacji na temat kot\u00f3w lub og\u00f3lniej \u2013 zwierz\u0105t, warto doda\u0107 do wpisu odpowiednie hashtagi. To wyra\u017cenia najcz\u0119\u015bciej wyst\u0119puj\u0105ce w mediach spo\u0142eczno\u015bciowych poprzedzone znakiem # (hash). <b>Dzi\u0119ki takim oznaczeniom u\u017cytkownicy mog\u0105 znacznie \u0142atwiej odnale\u017a\u0107 anga\u017cuj\u0105ce tre\u015bci<\/b><span style=\"font-weight: 400;\">.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p>Zwykle do jednego materia\u0142u dodaje si\u0119 kilka tego rodzaju tag\u00f3w. Je\u015bli te\u017c chcesz z nich korzysta\u0107, to pami\u0119taj, \u017ce powinny by\u0107 zwi\u0105zane z tematyk\u0105 Twojego konta \u2013 pe\u0142ni\u0105 bowiem tak\u0105 sam\u0105 rol\u0119 jak frazy kluczowe czy terminy wyszukiwania. Hashtagi s\u0105 szczeg\u00f3lnie istotne na Instagramie i Twitterze.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_czyli_kto_wplywa_na_Twoje_decyzje\"><\/span><a name=\"_Toc67395753\"><\/a><strong>Influencer, czyli kto wp\u0142ywa na Twoje decyzje?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dzia\u0142aj\u0105c w Internecie, z pewno\u015bci\u0105 zauwa\u017casz, \u017ce reklamy s\u0105 ju\u017c w\u0142a\u015bciwie wsz\u0119dzie, przez co staj\u0105 si\u0119 coraz mniej anga\u017cuj\u0105ce dla odbiorc\u00f3w. Rozwi\u0105zaniem dla reklamodawc\u00f3w okaza\u0142o si\u0119 podej\u015bcie marketingowe, w kt\u00f3rym do promocji konkretnego produktu czy us\u0142ugi wykorzystuje si\u0119 popularno\u015b\u0107 tw\u00f3rcy internetowego, czyli influencera.<\/p>\n\n\n\n<p>Tym terminem okre\u015bla si\u0119 osob\u0119 wp\u0142ywow\u0105, kt\u00f3ra poprzez publikowane tre\u015bci i dzi\u0119ki zasi\u0119gowi swojego konta w Social Mediach mo\u017ce oddzia\u0142ywa\u0107 na internaut\u00f3w np. sk\u0142oni\u0107 do podj\u0119cia decyzji zakupowej. Coraz wi\u0119cej marek dostrzega potencja\u0142 influencer marketingu jako kana\u0142u pozyskiwania klient\u00f3w w sieci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interakcje_czyli_Lubie_to\"><\/span><a name=\"_Toc67395754\"><\/a><strong>Interakcje, czyli Lubi\u0119 to!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Co \u015bwiadczy o sukcesie w Social Mediach? Z pewno\u015bci\u0105 jednym z wa\u017cnych czynnik\u00f3w s\u0105 dzia\u0142ania, jakie u\u017cytkownik konkretnego portalu podejmuje z publikowanymi przez Ciebie postami czy tre\u015bciami. S\u0105 to wi\u0119c wszelkie rodzaju interakcje, kt\u00f3re mo\u017cna mierzy\u0107 poprzez polubienia, komentarze, liczb\u0119 udost\u0119pnie\u0144 konkretnego wpisu czy wsp\u00f3\u0142czynnik klikni\u0119\u0107 w link.<\/p>\n\n\n\n<p><strong>Im wi\u0119ksze zaanga\u017cowanie ze strony u\u017cytkownik\u00f3w, tym wi\u0119ksza szansa na zbudowanie lojalnej spo\u0142eczno\u015bci.<\/strong><\/p>\n\n\n\n<p>Ponadto, wysoki poziom interakcji to wa\u017cny wska\u017anik dla algorytm\u00f3w poszczeg\u00f3lnych kana\u0142\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3re ch\u0119tniej promuj\u0105 interesuj\u0105ce internaut\u00f3w tre\u015bci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Live_streaming_%E2%80%93_zalatwmy_to_tu_i_teraz\"><\/span><a name=\"_Toc67395755\"><\/a><strong>Live streaming \u2013 za\u0142atwmy to tu i teraz!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kolejnym zyskuj\u0105cym od kilku lat na sile kana\u0142em komunikacji z odbiorcami jest live streaming, czyli wideo udost\u0119pniane w czasie rzeczywistym. Transmisje na \u017cywo to ciekawa platforma dla marek, kt\u00f3re chc\u0105 budowa\u0107 wi\u0119kszy zasi\u0119g w sieci. Wybieraj\u0105c konkretne medium spo\u0142eczno\u015bciowe do nadawania, we\u017a pod uwag\u0119, jakie tre\u015bci chcesz przekaza\u0107 i do jakiej grupy docelowej zamierzasz trafi\u0107.<\/p>\n\n\n\n<p>U\u017cytkownicy s\u0105 zainteresowani przekazami transmitowanymi na \u017cywo, poniewa\u017c streamingi s\u0105 dla nich bardziej anga\u017cuj\u0105ce \u2013 dzi\u0119ki live chatom mog\u0105 uczestniczy\u0107 w tworzeniu tre\u015bci.<\/p>\n\n\n\n<p>\u0421hcesz pozna\u0107 jeszcze wi\u0119cej wa\u017cnych poj\u0119\u0107 dotycz\u0105cych medi\u00f3w spo\u0142eczno\u015bciowych. Ju\u017c teraz zapraszamy na cz\u0119\u015b\u0107 drug\u0105 naszego s\u0142ownika.<\/p>\n\n\n\n<p>A je\u015bli potrzebujesz pomocy przy prowadzeniu komunikacji w Social Mediach, to sprawd\u017a ofert\u0119 <!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-img colorbox-6840 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script><\/script><script>hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->. Eksperci poka\u017c\u0105 Twoj\u0105 firm\u0119 potencjalnym klientom i zwi\u0119ksz\u0105 rozpoznawalno\u015b\u0107 oferty w sieci, gdy Ty skupisz si\u0119 na rozwoju swojego biznesu. Ju\u017c teraz zam\u00f3w darmow\u0105 konsultacj\u0119 i przekonaj si\u0119, dlaczego warto zaufa\u0107 specjalistom.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Pytania_i_odpowiedzi\"><\/span>FAQ &#8211; Pytania i odpowiedzi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n  <div itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Co_to_jest_fanpage_i_do_czego_sluzy\"><\/span>Co to jest fanpage i do czego s\u0142u\u017cy? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\n      <p itemprop=\"text\">Fanpage to firmowy profil w mediach spo\u0142eczno\u015bciowych, kt\u00f3ry s\u0142u\u017cy do komunikacji z klientami, promocji oferty oraz budowania wizerunku marki. Umo\u017cliwia publikowanie post\u00f3w, prowadzenie kampanii reklamowych, kontakt z odbiorcami oraz analizowanie statystyk aktywno\u015bci u\u017cytkownik\u00f3w. <\/p>\n    <\/div>\n  <\/div>\n\n <div itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Co_oznaczaja_najpopularniejsze_pojecia_w_Social_Mediach\"><\/span>Co oznaczaj\u0105 najpopularniejsze poj\u0119cia w Social Mediach? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\n      <p itemprop=\"text\">Do najcz\u0119\u015bciej u\u017cywanych termin\u00f3w nale\u017c\u0105 m.in. hashtag (oznaczenie tematu postu), feed (g\u0142\u00f3wna tablica z tre\u015bciami), DM (wiadomo\u015b\u0107 prywatna), influencer (tw\u00f3rca wp\u0142ywaj\u0105cy na decyzje odbiorc\u00f3w) czy ADS, czyli p\u0142atna reklama w mediach spo\u0142eczno\u015bciowych. Znajomo\u015b\u0107 tych poj\u0119\u0107 u\u0142atwia prowadzenie skutecznych dzia\u0142a\u0144 w Social Mediach.  <\/p>\n    <\/div>\n  <\/div>\n\n <div itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Czym_rozni_sie_fanpage_od_profilu_prywatnego\"><\/span>Czym r\u00f3\u017cni si\u0119 fanpage od profilu prywatnego? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\n      <p itemprop=\"text\">Profil prywatny s\u0142u\u017cy do kontaktu ze znajomymi, natomiast fanpage jest przeznaczony dla firm, marek i tw\u00f3rc\u00f3w. Oferuje dost\u0119p do narz\u0119dzi marketingowych, statystyk, reklam oraz mo\u017cliwo\u015bci budowania spo\u0142eczno\u015bci wok\u00f3\u0142 biznesu.  <\/p><div class=\"ltzcb69f37d6a96186\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6840 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ltzcb69f37d6a96186 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ltzcb69f37d6a96186 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ltzcb69f37d6a96186 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ltzcb69f37d6a96186 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ltzcb69f37d6a96186 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zhxsm69f37d6a96133\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6840 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zhxsm69f37d6a96133 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zhxsm69f37d6a96133 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zhxsm69f37d6a96133 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zhxsm69f37d6a96133 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zhxsm69f37d6a96133 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"eafty69f37d6a960e3\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6840 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.eafty69f37d6a960e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.eafty69f37d6a960e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.eafty69f37d6a960e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.eafty69f37d6a960e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.eafty69f37d6a960e3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vohnr69f37d6a96092\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6840 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vohnr69f37d6a96092 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vohnr69f37d6a96092 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vohnr69f37d6a96092 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vohnr69f37d6a96092 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vohnr69f37d6a96092 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zibsq69f37d6a96031\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6840 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zibsq69f37d6a96031 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zibsq69f37d6a96031 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zibsq69f37d6a96031 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zibsq69f37d6a96031 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zibsq69f37d6a96031 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oslsi69f37d6a95fae\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6840 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oslsi69f37d6a95fae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oslsi69f37d6a95fae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oslsi69f37d6a95fae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oslsi69f37d6a95fae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oslsi69f37d6a95fae {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zrifv69f37d6a95ee3\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6840 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zrifv69f37d6a95ee3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zrifv69f37d6a95ee3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zrifv69f37d6a95ee3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zrifv69f37d6a95ee3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zrifv69f37d6a95ee3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qlsab69f37d6a95e8f\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-6840 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qlsab69f37d6a95e8f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qlsab69f37d6a95e8f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qlsab69f37d6a95e8f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qlsab69f37d6a95e8f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qlsab69f37d6a95e8f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fazqe69f37d6a95e1d\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6840 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.extrv69f37d6a95d61 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.extrv69f37d6a95d61 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.extrv69f37d6a95d61 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.extrv69f37d6a95d61 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.extrv69f37d6a95d61 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6840&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;5&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.2&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.2\\\/5 - (5 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Czy fanpage jest fun? Poj\u0119cia zwi\u0105zane z Social Mediami \u2013 cz\u0119\u015b\u0107 1&quot;,&quot;width&quot;:&quot;110.9&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 110.9px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4.2\/5 - (5 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook, Instagram, LinkedIn, Twitter czy TikTok to dzi\u015b doskona\u0142e narz\u0119dzia marketingowe dla firm, kt\u00f3re chc\u0105 promowa\u0107 swoj\u0105 ofert\u0119, budowa\u0107 wizerunek i dba\u0107 o dobre relacje z klientami. Sama obecno\u015b\u0107 w Social Mediach to za ma\u0142o \u2013 wa\u017cna jest jeszcze aktywno\u015b\u0107. Aby jednak skutecznie dzia\u0142a\u0107 na popularnych portalach, nale\u017cy najpierw zrozumie\u0107 kilka kluczowych poj\u0119\u0107.&nbsp; Nie uda\u0142o [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":13048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,101,75,128,195,239,211,125,241],"class_list":["post-6840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-content-marketing","tag-facebook","tag-instagram","tag-instastories","tag-media-spolecznosciowe","tag-smm","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media spo\u0142eczno\u015bciowe \u2013 najwa\u017cniejsze poj\u0119cia dla pocz\u0105tkuj\u0105cych - WeNet<\/title>\n<meta name=\"description\" content=\"Zadbaj o rozpoznawalno\u015b\u0107 firmy w sieci i zacznij dzia\u0142a\u0107 w Social Mediach. Zapoznaj si\u0119 z kluczowymi poj\u0119ciami w mediach spo\u0142eczno\u015bciowych i zaplanuj promocj\u0119.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media spo\u0142eczno\u015bciowe \u2013 najwa\u017cniejsze poj\u0119cia dla pocz\u0105tkuj\u0105cych\" \/>\n<meta property=\"og:description\" content=\"Zadbaj o rozpoznawalno\u015b\u0107 firmy w sieci i zacznij dzia\u0142a\u0107 w Social Mediach. Zapoznaj si\u0119 z kluczowymi poj\u0119ciami w mediach spo\u0142eczno\u015bciowych i zaplanuj promocj\u0119.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T15:12:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T12:52:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_pojecia_blog_wenet.jpg\" \/>\n<meta name=\"author\" content=\"Karolina Roksela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Media spo\u0142eczno\u015bciowe \u2013 najwa\u017cniejsze poj\u0119cia dla pocz\u0105tkuj\u0105cych\" \/>\n<meta name=\"twitter:description\" content=\"Zadbaj o rozpoznawalno\u015b\u0107 firmy w sieci i zacznij dzia\u0142a\u0107 w Social Mediach. Zapoznaj si\u0119 z kluczowymi poj\u0119ciami w mediach spo\u0142eczno\u015bciowych i zaplanuj promocj\u0119.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/01\/Social_Media_pojecia_blog_wenet.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Roksela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media spo\u0142eczno\u015bciowe \u2013 najwa\u017cniejsze poj\u0119cia dla pocz\u0105tkuj\u0105cych - WeNet","description":"Zadbaj o rozpoznawalno\u015b\u0107 firmy w sieci i zacznij dzia\u0142a\u0107 w Social Mediach. 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