{"id":6956,"date":"2023-02-22T11:18:29","date_gmt":"2023-02-22T10:18:29","guid":{"rendered":"http:\/\/wenet.pl\/?p=6956"},"modified":"2026-02-18T15:04:46","modified_gmt":"2026-02-18T14:04:46","slug":"fanpage-fun-pojecia-zwiazane-social-mediami-czesc-2","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/fanpage-fun-pojecia-zwiazane-social-mediami-czesc-2\/","title":{"rendered":"Czy fanpage jest fun? Poj\u0119cia zwi\u0105zane z Social Mediami \u2013 cz\u0119\u015b\u0107 2"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/Blog_WeNet_czy_funpage_jest_fun_czesc2.jpg\" alt=\"Blog_WeNet_czy_funpage_jest_fun_czesc2\" class=\"wp-image-6957 colorbox-6956 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/Blog_WeNet_czy_funpage_jest_fun_czesc2.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/Blog_WeNet_czy_funpage_jest_fun_czesc2-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/Blog_WeNet_czy_funpage_jest_fun_czesc2-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/Blog_WeNet_czy_funpage_jest_fun_czesc2-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/Blog_WeNet_czy_funpage_jest_fun_czesc2-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/Blog_WeNet_czy_funpage_jest_fun_czesc2-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/Blog_WeNet_czy_funpage_jest_fun_czesc2-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n<\/div>\n\n\n<p><b>Cho\u0107 w pierwszej cz\u0119\u015bci naszego s\u0142ownika odpowiedzieli\u015bmy na tytu\u0142owe pytanie, to wci\u0105\u017c wiele kluczowych termin\u00f3w pozosta\u0142o bez wyja\u015bnienia. Dlatego, je\u015bli przegl\u0105dasz media spo\u0142eczno\u015bciowe i wci\u0105\u017c napotykasz na nie(zawsze)oczywiste poj\u0119cia, to ten materia\u0142 jest dla Ciebie. Przygotowali\u015bmy definicje, kt\u00f3re z pewno\u015bci\u0105 pomog\u0105 w skutecznym prowadzeniu dzia\u0142a\u0144 w Social Mediach \u2013 szczeg\u00f3lnie je\u015bli na co dzie\u0144 korzystasz z Instagrama, Facebooka czy TikToka. Zapraszamy do lektury!&nbsp;<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Poj\u0119cia Social Media \u2013 lista alfabetyczna<\/b><\/h2>\n\n\n\n<p><a href=\"#_Toc67395798\">Memy \u2013 postaraj si\u0119 nie za\u015bmia\u0107!<\/a><br><a href=\"#_Toc67395799\">Networking,&nbsp; czyli wi\u0119cej ni\u017c internetowa dzia\u0142alno\u015b\u0107<\/a><br><a href=\"#_Toc67395800\">Piksel (nie tylko graficzny)<\/a><br><a href=\"#_Toc67395801\">Pin, ale nie w telefonie<\/a><br><a href=\"#_Toc67395802\">Real Time Marketing \u2013 kiedy refleks ma znaczenie (nie tylko w sporcie)<\/a><br><a href=\"#_Toc67395803\">Retargeting \u2013 prosto do celu<\/a><br><a href=\"#_Toc67395804\">Shadowban \u2013 jak wyj\u015b\u0107 z cienia?<\/a><br><a href=\"#_Toc67395805\">Social commerce \u2013 kup teraz!<\/a><br><a href=\"#_Toc67395806\">Spo\u0142eczno\u015b\u0107, czyli w grupie ra\u017aniej<\/a><br><a href=\"#_Toc67395807\">Stories (Relacje) \u2013 zobacz, zanim zniknie!<\/a><br><a href=\"#_Toc67395808\">Troll, ale nie stw\u00f3r ze skandynawskich wierze\u0144<\/a><br><a href=\"#_Toc67395809\">User Generated Content \u2013 zr\u00f3b to sam!<\/a><br><a href=\"#_Toc67395810\">Viral (szybszy ni\u017c b\u0142yskawica)<\/a><br><a href=\"#_Toc67395811\">Vlog \u2013 \u201edrogi (wirtualny) pami\u0119tniczku\u201d<\/a><br><a href=\"#_Toc67395812\">Zasi\u0119g \u2013 czy mnie wida\u0107, czy mnie s\u0142ycha\u0107?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395798\"><\/a><strong>Memy \u2013 postaraj si\u0119 nie za\u015bmia\u0107!<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><span style=\"font-weight: 400;\"><strong>Dziecko z bajki Teletubbies, pechowiec Brian, Kr\u00f3l Julian, troll czy piese\u0142 \u2013 to postaci, kt\u00f3rych nie mo\u017cesz nie zna\u0107 \u2013 w ko\u0144cu pojawiaj\u0105 si\u0119 w najlepszych memach! A te, cho\u0107 zacz\u0119\u0142y powstawa\u0107 w sieci dopiero kilka lat temu, od razu podbi\u0142y serca internaut\u00f3w.\u00a0<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dzi\u015b trudno wyobrazi\u0107 sobie komunikacj\u0119 w Social Mediach, w kt\u00f3rej nie wykorzystuje si\u0119 mem\u00f3w. To po\u0142\u0105czenie tekstu i grafiki pe\u0142ni rol\u0119 humorystycznego komentarza do aktualnych wydarze\u0144. Zazwyczaj tworzymy je wok\u00f3\u0142 popularnych i powtarzaj\u0105cych si\u0119 obraz\u00f3w czy temat\u00f3w.&nbsp;<\/span><\/p>\n\n\n\n<p><b>G\u0142\u00f3wnym celem mema jest wywo\u0142anie emocji w odbiorcach<\/b><span style=\"font-weight: 400;\"> \u2013 zwykle \u015bmiechu \u2013 a o jego sukcesie decyduje potencja\u0142 viralowy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">O tym, czym jest viral, dowiesz si\u0119 z dalszej cz\u0119\u015bci tekstu. <\/span><\/p>\n<\/div><\/div>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" class=\"hs-cta-img colorbox-6956 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\" alt=\"marketing_lokalny_v1\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395799\"><\/a><strong>Networking, czyli wi\u0119cej ni\u017c internetowa dzia\u0142alno\u015b\u0107<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Na pierwszy rzut oka kojarzy si\u0119 z dzia\u0142alno\u015bci\u0105 internetow\u0105. Jest w tym ziarno prawdy. Ta forma aktywno\u015bci sprowadza si\u0119 jednak do budowania i utrzymywania relacji biznesowych poprzez media spo\u0142eczno\u015bciowe.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">W tym celu powsta\u0142a m.in. platforma <a href=\"https:\/\/wenet.pl\/blog\/jak-prowadzic-konto-na-linkedin-krotki-przewodnik\/\">LinkedIn<\/a>. Gromadzi pracodawc\u00f3w i pracownik\u00f3w. Umo\u017cliwia szukanie pracy i nowych cz\u0142onk\u00f3w do zespo\u0142u firmy. Pozwala te\u017c w ko\u0144cu na dzielenie si\u0119 warto\u015bciowymi tre\u015bciami, interakcje i bycie na bie\u017c\u0105co z bran\u017c\u0105 oraz \u017cyciem przedsi\u0119biorstw.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395800\"><\/a><strong>Piksel (nie tylko graficzny)<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ka\u017cdy grafik rozumie go po swojemu. Jakie znaczenie ma jednak w kontek\u015bcie medi\u00f3w spo\u0142eczno\u015bciowych? Piksel zwi\u0105zany jest z Facebookiem. To inaczej element kodu, kt\u00f3ry generuje si\u0119 w tym medium, a potem umieszcza w kodzie \u017ar\u00f3d\u0142owym w\u0142asnej strony internetowej.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Umo\u017cliwia prowadzenie remarketingu poprzez&nbsp;<span id=\"hs-cta-wrapper-80aa9108-bc29-4a33-9b97-59d07b6381f0\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-80aa9108-bc29-4a33-9b97-59d07b6381f0\" class=\"hs-cta-node hs-cta-80aa9108-bc29-4a33-9b97-59d07b6381f0\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/80aa9108-bc29-4a33-9b97-59d07b6381f0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-80aa9108-bc29-4a33-9b97-59d07b6381f0\" class=\"hs-cta-img colorbox-6956 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/80aa9108-bc29-4a33-9b97-59d07b6381f0.png\" alt=\"reklama na Facebooku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '80aa9108-bc29-4a33-9b97-59d07b6381f0', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->&nbsp;<\/span><span style=\"font-weight: 400;\">\u2013 pozwala zbiera\u0107 informacje o tym, co dzieje si\u0119 w witrynie i \u0142\u0105czy\u0107 konkretne aktywno\u015bci u\u017cytkownik\u00f3w z tre\u015bciami sponsorowanymi.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395801\"><\/a><strong>Pin, ale nie w telefonie<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Jest najwa\u017cniejszym elementem portalu spo\u0142eczno\u015bciowego Pinterest. Pinami nazywa si\u0119 wizualne tre\u015bci (zdj\u0119cia, grafiki, filmy), kt\u00f3re u\u017cytkownicy mog\u0105 zapisywa\u0107 (przypina\u0107) na swoim profilu lub udost\u0119pnia\u0107 dalej.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sama platforma gromadzi pasjonat\u00f3w z wielu dziedzin. Pinterest umo\u017cliwia im inspirowanie si\u0119 tw\u00f3rczo\u015bci\u0105 innych oraz pozwala zaprezentowa\u0107 swoje zainteresowania i pasje.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395802\"><\/a><strong>Real Time Marketing \u2013 kiedy refleks ma znaczenie (nie tylko w sporcie)<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Zastanawiasz si\u0119, jak przyku\u0107 uwag\u0119 odbiorcy w Social Mediach? Jednym z najskuteczniejszych sposob\u00f3w jest obecnie Real Time Marketing. Aby wykorzysta\u0107 jego potencja\u0142, musisz uwa\u017cnie \u015bledzi\u0107 trendy, regularnie monitorowa\u0107 Internet i obserwowa\u0107 reakcje internaut\u00f3w.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><b>RTM nazywany jest marketingiem chwili, poniewa\u017c opiera si\u0119 na dzia\u0142aniach podejmowanych w czasie rzeczywistym<\/b><span style=\"font-weight: 400;\">. Komunikaty marek w mediach spo\u0142eczno\u015bciowych musz\u0105 odpowiada\u0107 wi\u0119c na aktualne wydarzenia o charakterze sportowym, spo\u0142ecznym, politycznym czy kulturalnym. Refleks marketera i szybka reakcja na bie\u017c\u0105c\u0105 sytuacj\u0119 stanowi klucz do sukcesu.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Jak widzimy w poni\u017cszym przyk\u0142adzie nawet najlepszy RTM, nie zawsze oka\u017ce si\u0119 proroczy (szczeg\u00f3lnie w przypadku polskiej kadry).&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"678\" height=\"758\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/przyk\u0142ad-Real-Time-Marketingu.png\" alt=\"przyklad_Real_Time_Marketingu\" class=\"wp-image-6958 colorbox-6956 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/przyk\u0142ad-Real-Time-Marketingu.png 678w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/przyk\u0142ad-Real-Time-Marketingu-143x160.png 143w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/przyk\u0142ad-Real-Time-Marketingu-268x300.png 268w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/02\/przyk\u0142ad-Real-Time-Marketingu-376x420.png 376w\" data-sizes=\"(max-width: 678px) 100vw, 678px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 678px; --smush-placeholder-aspect-ratio: 678\/758;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><i><span style=\"font-weight: 400;\">Przyk\u0142ad Real Time Marketingu w mediach spo\u0142eczno\u015bciowych <\/span><\/i><a href=\"https:\/\/www.facebook.com\/ZywiecMeskimZdaniem\/photos\/a.177342925630254\/5905972122767277\/\"><i><span style=\"font-weight: 400;\">marki \u017bywiec<\/span><\/i><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395803\"><\/a><strong>Retargeting \u2013 prosto do celu<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Budowanie rozpoznawalno\u015bci firmy w sieci i pozyskiwanie nowych klient\u00f3w nie jest \u0142atwe. Prowadz\u0105c biznes, z pewno\u015bci\u0105 co\u015b ju\u017c o tym wiesz. Czasem warto wi\u0119c skierowa\u0107 przekaz do odbiorc\u00f3w, kt\u00f3rzy znaj\u0105 ju\u017c Twoj\u0105 mark\u0119, wyrazili zainteresowanie ofert\u0105, ale nie sfinalizowali transakcji. Takie dzia\u0142anie nazywamy retargetingiem i wcale nie chodzi nam tym razem o dos\u0142owne trafianie do celu!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tego rodzaju technik\u0119 marketingow\u0105 niezwykle cz\u0119sto wykorzystuje si\u0119 w mediach spo\u0142eczno\u015bciowych np. w systemie&nbsp;<span id=\"hs-cta-wrapper-acd7eefc-9db5-4397-b6e1-49f21556c710\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\" class=\"hs-cta-node hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-acd7eefc-9db5-4397-b6e1-49f21556c710\" class=\"hs-cta-img colorbox-6956 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710.png\" alt=\"Facebook Ads\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'acd7eefc-9db5-4397-b6e1-49f21556c710', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/span><span style=\"font-weight: 400;\">. <\/span><b>Celem kampanii jest skierowanie reklam do u\u017cytkownik\u00f3w, kt\u00f3rzy weszli wcze\u015bniej w interakcj\u0119 z publikowanymi przez firm\u0119 tre\u015bciami<\/b><span style=\"font-weight: 400;\">. Dzi\u0119ki takim dzia\u0142aniom du\u017co \u0142atwiej sk\u0142oni\u0107 potencjalnych klient\u00f3w np. do dokonania zakupu.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395804\"><\/a><strong>Shadowban \u2013 jak wyj\u015b\u0107 z cienia?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Prowadzisz firmowy fanpage i dzielisz si\u0119 z obserwuj\u0105cymi warto\u015bciowymi tre\u015bciami, a mimo to Twoje wpisy nie generuj\u0105 zaanga\u017cowania? Czujesz, \u017ce nie mo\u017cesz wyj\u015b\u0107 z cienia?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Jedn\u0105 z przyczyn spadku zasi\u0119g\u00f3w mo\u017ce by\u0107 tzw. shadowban. Ten nieoficjalny termin odnosi si\u0119 do ukrytej blokady, kt\u00f3r\u0105 nak\u0142ada si\u0119 w Social Mediach na w\u0142a\u015bcicieli kont, kt\u00f3rzy dzia\u0142aj\u0105 niezgodnie z zasadami.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Blokad\u0119 profilu za z\u0142amanie regulaminu stosuje si\u0119 m.in. na Instagramie. Shadowban przybiera posta\u0107 ogranicze\u0144 i mo\u017ce objawia\u0107 si\u0119 poprzez:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">mniejsz\u0105 liczb\u0119 obserwuj\u0105cych,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">gwa\u0142towny spadek wska\u017anik\u00f3w zaanga\u017cowania,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">ukrycie nazwy fanpage\u2019a w sugestiach wyszukiwania,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">brak mo\u017cliwo\u015bci skorzystania z funkcji konta czy portalu.\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Wi\u0119cej o utracie zasi\u0119g\u00f3w i samym shadowbanie przeczytasz <\/span><a href=\"https:\/\/wenet.pl\/blog\/reguly-gry-mediach-spolecznosciowych-oto-dlaczego-tracisz-zasiegi\/\"><span style=\"font-weight: 400;\">tutaj<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395805\"><\/a><strong>Social commerce \u2013 kup teraz!<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Co powiesz na zakupy za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych? Social commerce to niezwykle gor\u0105cy trend, kt\u00f3ry zyskuje na popularno\u015bci w\u015br\u00f3d u\u017cytkownik\u00f3w. Dedykowany sklep internetowy to ju\u017c niejedyne miejsce, gdzie klienci mog\u0105 zrobi\u0107 zakupy online.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cho\u0107 spos\u00f3b dzia\u0142ania mo\u017ce si\u0119 r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od platformy, to dzi\u0119ki funkcjonalno\u015bciom e-commerce transakcj\u0119 mo\u017cna przeprowadzi\u0107 w ca\u0142o\u015bci lub cz\u0119\u015bciowo za po\u015brednictwem aplikacji czy serwisu. E-handel w Social Mediach polega na aktywnym dzia\u0142aniu, a nie biernym oczekiwaniu na klient\u00f3w. Najlepszym miejscem do tego rodzaju sprzeda\u017cy jest obecnie Facebook.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395806\"><\/a><strong>Spo\u0142eczno\u015b\u0107, czyli w grupie ra\u017aniej<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Jednym z przejaw\u00f3w sukcesu w Social Mediach jest zbudowanie lojalnej i zaanga\u017cowanej spo\u0142eczno\u015bci. Tym terminem okre\u015bla si\u0119 wszystkich u\u017cytkownik\u00f3w, kt\u00f3rzy korzystaj\u0105 z portalu, otrzymuj\u0105 powiadomienia dotycz\u0105ce konkretnego konta i anga\u017cuj\u0105 si\u0119 w opublikowane przez ten profil tre\u015bci. Na Instagramie czy Twitterze s\u0105 to obserwuj\u0105cy, a na YouTube nosz\u0105 miano subskrybent\u00f3w.&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395807\"><\/a><strong>Stories (Relacje) \u2013 zobacz, zanim zniknie!<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Rosn\u0105ca konkurencja na rynku medi\u00f3w spo\u0142eczno\u015bciowych sprawia, \u017ce potentaci coraz cz\u0119\u015bciej zmieniaj\u0105 swoje aplikacje. Internauci mog\u0105 dzi\u0119ki temu korzysta\u0107 z coraz ciekawszych funkcjonalno\u015bci. <\/span><b>Nale\u017c\u0105 do nich znane z Instagrama \u201eStories\u201d oraz \u201eRelacje\u201d na Facebooku<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tego rodzaju kr\u00f3tkie materia\u0142y charakteryzuj\u0105 si\u0119 przede wszystkim tym, \u017ce znikaj\u0105 z sieci po 24 godzinach od publikacji. Do ich przygotowania mo\u017cna wykorzysta\u0107 r\u00f3\u017cne tre\u015bci audiowizualne \u2013 filmy, obrazy, muzyk\u0119 czy tekst. Marki mog\u0105 dzi\u0119ki temu w kreatywny, \u0142atwy i szybki spos\u00f3b prezentowa\u0107 swoj\u0105 ofert\u0119. A u\u017cytkownik musi si\u0119 po\u015bpieszy\u0107, aby zobaczy\u0107 Relacj\u0119 lub Stories, zanim te znikn\u0105 z sieci.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395808\"><\/a><strong>Troll, ale nie stw\u00f3r ze skandynawskich wierze\u0144<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Je\u017celi znasz mitologi\u0119 nordyck\u0105, to z pewno\u015bci\u0105 wiesz, \u017ce troll ukazywany jest tam jako ma\u0142o inteligentna, brzydka i z\u0142o\u015bliwa posta\u0107. Jednak samo wyra\u017cenie \u201etrollowa\u0107\u201d wcale nie wi\u0105\u017ce si\u0119 z ludowymi wierzeniami znanymi ze Skandynawii, a pochodzi od okre\u015blenia \u201etrolling for fish\u201d, kt\u00f3re odnosi si\u0119 do w\u0119dkarstwa, a konkretnie zarzucania haczyka za \u0142odzi\u0105.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Przechodz\u0105c do rzeczy \u2013 troll spo\u0142eczno\u015bciowy to u\u017cytkownik, kt\u00f3ry celowo porusza kontrowersyjne tematy, wchodzi w dyskusje i podaje nieprawdziwe informacje, aby pod\u017cega\u0107 i prowokowa\u0107 do k\u0142\u00f3tni w Social Mediach. Przyk\u0142ady nietrudno znale\u017a\u0107 w komentarzach pod postami. Najlepszym rozwi\u0105zaniem problemu jest zasada \u201enie karm trolla\u201d, czyli unikanie dyskusji z takimi internautami.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395809\"><\/a><strong>User Generated Content \u2013 zr\u00f3b to sam!<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Prowadz\u0105c Social Media, nie mo\u017cesz by\u0107 \u201eZosi\u0105 Samosi\u0105\u201d. Czasem warto skorzysta\u0107 bowiem z pomocy \u2013 nie tylko wsp\u00f3\u0142pracownik\u00f3w, ale r\u00f3wnie\u017c obserwuj\u0105cych i udost\u0119pni\u0107 na swoim profilu User Generated Content.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Kryje si\u0119 on pod postaci\u0105 opinii dotycz\u0105cej produktu, mo\u017ce pojawi\u0107 si\u0119 jako komentarz pod postem lub sta\u0107 si\u0119 zwyci\u0119skim has\u0142em reklamowym w konkursie organizowanym przez fanpage. Cho\u0107 <\/span><b>przyjmuje r\u00f3\u017cne formy, to zawsze stanowi tre\u015b\u0107 dotycz\u0105c\u0105 marki, kt\u00f3ra zosta\u0142a stworzona przez u\u017cytkownik\u00f3w<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0179r\u00f3d\u0142em materia\u0142\u00f3w UGC s\u0105 przede wszystkim media spo\u0142eczno\u015bciowe, poniewa\u017c to w\u0142a\u015bnie tutaj mo\u017cemy znale\u017a\u0107 ich tw\u00f3rc\u00f3w \u2013 zazwyczaj fan\u00f3w danej firmy czy konkretnego produktu. To sytuacja win-win dla obu stron: marka zyskuje darmowe i atrakcyjne tre\u015bci, kt\u00f3re s\u0105 cz\u0119sto skuteczniejsze od tradycyjnej promocji, a potencjalny klient czuje si\u0119 doceniony, przez co ch\u0119tniej skorzysta z oferty. <\/span><\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" class=\"hs-cta-img colorbox-6956 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\" alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395810\"><\/a><strong>Viral (szybszy ni\u017c b\u0142yskawica)<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201eAle urwa\u0142, ale to by\u0142o dobre\u201d, Ice Bucket Challenge czy \u201eA mo\u017ce frytki do tego?\u201d \u2013 przyk\u0142ady mo\u017cna wymienia\u0107 w niesko\u0144czono\u015b\u0107. Je\u015bli niewiele rozumiesz z poprzedniego zdania, to musisz szybko nadrobi\u0107 zaleg\u0142o\u015bci! Ci, kt\u00f3rzy orientuj\u0105 si\u0119 troch\u0119 lepiej wiedz\u0105 ju\u017c, \u017ce viral to marzenie ka\u017cdego tw\u00f3rcy w mediach spo\u0142eczno\u015bciowych.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ten wa\u017cny element marketingu wirusowego dzia\u0142a jak ka\u017cdy wirus \u2013 bardzo szybko si\u0119 rozprzestrzenia i dociera do nowych odbiorc\u00f3w. Mianem viralu mo\u017cemy okre\u015bli\u0107 r\u00f3\u017cnego rodzaju tre\u015bci \u2013 od mem\u00f3w, przez slogany i has\u0142a, po video czy challenge \u2013 kt\u00f3re w kr\u00f3tkim czasie sta\u0142y si\u0119 popularne i by\u0142y ch\u0119tnie udost\u0119pniane dalej przez kolejnych u\u017cytkownik\u00f3w.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395811\"><\/a><strong>Vlog \u2013 \u201edrogi (wirtualny) pami\u0119tniczku\u201d<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Pami\u0119tasz czasy, gdy pisanie w pami\u0119tniku stanowi\u0142o codzienn\u0105 rutyn\u0119? Obecnie wiele si\u0119 zmieni\u0142o, a dziennik zosta\u0142 zast\u0105piony przez vlogi. Tego rodzaju nieskomplikowane filmy publikowane online charakteryzuj\u0105 si\u0119 przede wszystkim ci\u0105g\u0142o\u015bci\u0105. Ich autorzy najch\u0119tniej udost\u0119pniaj\u0105 materia\u0142y w serwisie YouTube, kt\u00f3re ciesz\u0105 si\u0119 ogromn\u0105 popularno\u015bci\u0105 w Social Mediach.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">W tym internetowym dzienniku videoklipy musz\u0105 by\u0107 zamieszczane w kolejno\u015bci chronologicznej i powinny pojawia\u0107 si\u0119 regularnie. Sam videoblog mo\u017ce pe\u0142ni\u0107 za\u015b r\u00f3\u017cne funkcje \u2013 od informacyjnej, przez edukacyjn\u0105, po rozrywkow\u0105.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"_Toc67395812\"><\/a><strong>Zasi\u0119g \u2013 czy mnie wida\u0107, czy mnie s\u0142ycha\u0107?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Je\u015bli dzia\u0142asz w mediach spo\u0142eczno\u015bciowych, to z pewno\u015bci\u0105 znasz ju\u017c takie poj\u0119cie jak zasi\u0119g i wiesz, \u017ce powinien by\u0107 wi\u0119kszy ni\u017c ten osi\u0105gany przez siatkarzy w ataku. Ci, kt\u00f3rzy w Social Mediach wci\u0105\u017c patrz\u0105 wy\u0142\u0105cznie na liczb\u0119 obserwuj\u0105cych, powinni analizowa\u0107 wspomniany wska\u017anik, kt\u00f3ry informuje o liczbie unikalnych odbiorc\u00f3w, do kt\u00f3rych dotar\u0142y udost\u0119pniane przez fanpage tre\u015bci.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We\u017a przy tym pod uwag\u0119, \u017ce <\/span><b>istniej\u0105 2 rodzaje zasi\u0119gu: organiczny i p\u0142atny<\/b><span style=\"font-weight: 400;\">. O pierwszy z nich walczysz poprzez anga\u017cuj\u0105ce posty. W przypadku drugiego tworzysz kampani\u0119 reklamow\u0105, aby sponsorowa\u0107 przygotowane tre\u015bci np. poprzez Facebook Ads. Oba stanowi\u0105 niezwykle wa\u017cny wska\u017anik skuteczno\u015bci dzia\u0142a\u0144 na TikToku, Instagramie czy LinkedIn.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Czy to wszystkie nie(zawsze)oczywiste poj\u0119cia zwi\u0105zane z Social Mediami? Oczywi\u015bcie, \u017ce nie! Lista jest zdecydowanie d\u0142u\u017csza, wi\u0119c zapoznaj si\u0119 z <\/span><a href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-slownik-pojec-zwiazanych-social-mediami-czesc-1\/\"><span style=\"font-weight: 400;\">pierwsz\u0105 cz\u0119\u015bci\u0105 s\u0142ownika medi\u00f3w spo\u0142eczno\u015bciowych<\/span><\/a><span style=\"font-weight: 400;\">. Jeszcze wi\u0119cej wiedzy zapewni\u0105 Ci doradcy internetowi&nbsp;<span id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-img colorbox-6956 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/span><span style=\"font-weight: 400;\">. Ju\u017c teraz mo\u017cesz zam\u00f3wi\u0107 darmow\u0105 konsultacj\u0119 i pozna\u0107 szczeg\u00f3\u0142y oferty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Specjali\u015bci zapewni\u0105 pomoc w prowadzeniu komunikacji, poka\u017c\u0105 potencjalnym klientom Twoj\u0105 firm\u0119 i zwi\u0119ksz\u0105 rozpoznawalno\u015b\u0107 produkt\u00f3w lub us\u0142ug w sieci. A Ty w tym czasie skupisz si\u0119 na rozwoju swojego biznesu. Zr\u00f3b pierwszy krok do sukcesu i do\u0142\u0105cz do marek, kt\u00f3re skutecznie dzia\u0142aj\u0105 w Social Mediach.&nbsp;<\/span><\/p><div class=\"xxaue69f2c90ab045c\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6956 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xxaue69f2c90ab045c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xxaue69f2c90ab045c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xxaue69f2c90ab045c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xxaue69f2c90ab045c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xxaue69f2c90ab045c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vxwwj69f2c90ab03ce\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6956 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bkzcc69f2c90ab0343 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bkzcc69f2c90ab0343 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bkzcc69f2c90ab0343 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bkzcc69f2c90ab0343 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bkzcc69f2c90ab0343 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lgvms69f2c90ab02c1\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6956 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sahzd69f2c90ab023c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sahzd69f2c90ab023c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sahzd69f2c90ab023c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sahzd69f2c90ab023c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sahzd69f2c90ab023c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vsull69f2c90ab01bc\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6956 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vsull69f2c90ab01bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vsull69f2c90ab01bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vsull69f2c90ab01bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vsull69f2c90ab01bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vsull69f2c90ab01bc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xtjjn69f2c90ab0137\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-6956 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sfuwz69f2c90aaff0f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sfuwz69f2c90aaff0f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sfuwz69f2c90aaff0f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sfuwz69f2c90aaff0f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sfuwz69f2c90aaff0f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6956&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;5&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.4&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.4\\\/5 - (5 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Czy fanpage jest fun? Poj\u0119cia zwi\u0105zane z Social Mediami \u2013 cz\u0119\u015b\u0107 2&quot;,&quot;width&quot;:&quot;89.3&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 89.3px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.4\/5 - (5 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cho\u0107 w pierwszej cz\u0119\u015bci naszego s\u0142ownika odpowiedzieli\u015bmy na tytu\u0142owe pytanie, to wci\u0105\u017c wiele kluczowych termin\u00f3w pozosta\u0142o bez wyja\u015bnienia. Dlatego, je\u015bli przegl\u0105dasz media spo\u0142eczno\u015bciowe i wci\u0105\u017c napotykasz na nie(zawsze)oczywiste poj\u0119cia, to ten materia\u0142 jest dla Ciebie. Przygotowali\u015bmy definicje, kt\u00f3re z pewno\u015bci\u0105 pomog\u0105 w skutecznym prowadzeniu dzia\u0142a\u0144 w Social Mediach \u2013 szczeg\u00f3lnie je\u015bli na co dzie\u0144 korzystasz [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":6957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,101,75,128,195,239,125,241],"class_list":["post-6956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-content-marketing","tag-facebook","tag-instagram","tag-instastories","tag-media-spolecznosciowe","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media \u2013 kluczowe poj\u0119cia i definicje dla pocz\u0105tkuj\u0105cych - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz dzia\u0142a\u0107 w mediach spo\u0142eczno\u015bciowych, ale nie znasz wa\u017cnych poj\u0119\u0107? Zapoznaj si\u0119 ze s\u0142ownikiem Social Media. Odkryj kluczowe terminy i ich definicje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/fanpage-fun-pojecia-zwiazane-social-mediami-czesc-2\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media \u2013 kluczowe poj\u0119cia i definicje dla pocz\u0105tkuj\u0105cych\" \/>\n<meta property=\"og:description\" content=\"Chcesz dzia\u0142a\u0107 w mediach spo\u0142eczno\u015bciowych, ale nie znasz wa\u017cnych poj\u0119\u0107? Zapoznaj si\u0119 ze s\u0142ownikiem Social Media. 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