{"id":7035,"date":"2023-04-12T09:52:00","date_gmt":"2023-04-12T07:52:00","guid":{"rendered":"http:\/\/wenet.pl\/?p=7035"},"modified":"2026-04-29T10:41:49","modified_gmt":"2026-04-29T08:41:49","slug":"nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/","title":{"rendered":"Nowe zasady E-E-A-T, czyli jak Google ocenia jako\u015b\u0107 stron WWW?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Blog_WeNet_EEET_Google.jpg\" alt=\"Blog_WeNet_EEET_Google\" class=\"wp-image-7036 colorbox-7035 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Blog_WeNet_EEET_Google.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Blog_WeNet_EEET_Google-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Blog_WeNet_EEET_Google-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Blog_WeNet_EEET_Google-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Blog_WeNet_EEET_Google-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Blog_WeNet_EEET_Google-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Blog_WeNet_EEET_Google-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/#Czym_jest_Google_E-E-A-T\" >Czym jest Google E-E-A-T?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/#Jak_Google_ocenia_jakosc_stron_internetowych_4_filary_E-E-A-T\" >Jak Google ocenia jako\u015b\u0107 stron internetowych? 4 filary E-E-A-T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/#Experience_%E2%80%93_doswiadczenie\" >Experience \u2013 do\u015bwiadczenie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/#Expertise_%E2%80%93_fachowosc\" >Expertise \u2013 fachowo\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/#Authoritativeness_%E2%80%93_autorytet\" >Authoritativeness \u2013 autorytet&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/#Trust_%E2%80%93_zaufanie\" >Trust \u2013 zaufanie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/#Czy_E-E-A-T_jest_wazny_dla_Twojej_strony_internetowej\" >Czy E-E-A-T jest wa\u017cny dla Twojej strony internetowej?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/#Jak_poprawic_E-E-A-T_Podsumowanie\" >Jak poprawi\u0107 E-E-A-T? Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><b>Wyszukiwarka stale aktualizuje swoje algorytmy, aby dostarcza\u0107 u\u017cytkownikom najbardziej trafne odpowiedzi na zapytania. Cho\u0107 nie znamy wszystkich czynnik\u00f3w rankingowych, to wiemy, \u017ce na szczycie wynik\u00f3w wyszukiwania pojawiaj\u0105 si\u0119 witryny, kt\u00f3re m.in. publikuj\u0105 wysokiej jako\u015bci tre\u015bci. Ostatnio poprzeczka zosta\u0142a jednak podniesiona. Google wdro\u017cy\u0142 update wskaz\u00f3wek dotycz\u0105cych oceny jako\u015bci stron. Jakie s\u0105 nowe zasady E-E-A-T? Co oznacza&nbsp; dodatkowa literka \u201eE\u201d w akronimie? Jak modyfikacja wp\u0142ynie na SEO? Przeczytaj i sprawd\u017a!<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_Google_E-E-A-T\"><\/span><a name=\"_Toc67395843\"><\/a><strong>Czym jest Google E-E-A-T?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Dzia\u0142asz w e-biznesie? Dbasz o pozycjonowanie swojej strony internetowej? Prawdopodobnie znasz ju\u017c koncepcj\u0119 E-A-T. Je\u015bli jednak s\u0142yszysz o niej dopiero teraz, to musisz wiedzie\u0107, \u017ce wspomniany termin to akronim s\u0142\u00f3w Expertise (wiedza specjalistyczna\/ekspercka), Authoritativeness (autorytet) i Trustworthiness (wiarygodno\u015b\u0107). Wytyczne zosta\u0142y wprowadzone po raz pierwszy w 2014 roku.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">W kontek\u015bcie <a href=\"https:\/\/wenet.pl\/artykuly\/seo\/artykul\/co-to-jest-seo-189357\">SEO <\/a>aktualizacja E-A-T od pocz\u0105tku stanowi\u0142a jeden z kluczowych kryteri\u00f3w, kt\u00f3ry wyszukiwarka wykorzystywa\u0142a do og\u00f3lnej oceny jako\u015bci stron WWW. Google analizuje bowiem zar\u00f3wno publikowan\u0105 zawarto\u015b\u0107, jak i struktur\u0119 witryny. Algorytmy bior\u0105 ponadto pod uwag\u0119, kto jest tw\u00f3rc\u0105 tre\u015bci.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Co wi\u0119c uleg\u0142o zmianie? Dok\u0142adnie 15 grudnia 2022 roku w wytycznych dla tester\u00f3w wyszukiwarki pojawi\u0142y si\u0119 aktualizacje. Przede wszystkim poj\u0119cie E-A-T zosta\u0142o poszerzone o jedn\u0105 liter\u0119 \u201eE\u201d (Experience), kt\u00f3ra odnosi si\u0119 do do\u015bwiadczenia. Oznacza to, \u017ce <\/span><b>algorytmy b\u0119d\u0105 zwraca\u0107 wi\u0119ksz\u0105 uwag\u0119 na stopie\u0144 znajomo\u015bci tematu przez tw\u00f3rc\u0119, kt\u00f3ry publikuje tre\u015bci na stronie WWW<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Co wi\u0119cej, zmianie uleg\u0142a nie tylko pierwsza litera akronimu, ale r\u00f3wnie\u017c ostatnia. W tym przypadku modyfikacja dotyczy samego rozwini\u0119cia \u2013 litera T nie odnosi si\u0119 ju\u017c do wiarygodno\u015bci, a do zaufania (Trust). Czytaj dalej, a przekonasz si\u0119, jak modyfikacje wp\u0142yn\u0119\u0142y na spos\u00f3b oceny jako\u015bci witryny.&nbsp;<\/span><\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-38ca35cc-dd54-4509-83b6-de9541982f64\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-38ca35cc-dd54-4509-83b6-de9541982f64\" class=\"hs-cta-node hs-cta-38ca35cc-dd54-4509-83b6-de9541982f64\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/38ca35cc-dd54-4509-83b6-de9541982f64\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-38ca35cc-dd54-4509-83b6-de9541982f64\" class=\"hs-cta-img colorbox-7035 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/38ca35cc-dd54-4509-83b6-de9541982f64.png\" alt=\"Zbuduj widoczno\u015b\u0107 swojej strony WWW &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '38ca35cc-dd54-4509-83b6-de9541982f64', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_Google_ocenia_jakosc_stron_internetowych_4_filary_E-E-A-T\"><\/span><a name=\"_Toc67395835\"><\/a><strong>Jak Google ocenia jako\u015b\u0107 stron internetowych? 4 filary E-E-A-T<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Je\u017celi chcesz poprawi\u0107 ranking firmowej witryny w wyszukiwarce, to musisz publikowa\u0107 wysokiej jako\u015bci zawarto\u015b\u0107 zgodn\u0105 z E-E-A-T. W\u015br\u00f3d filar\u00f3w branych pod uwag\u0119 przy ocenie u\u017cyteczno\u015bci i jako\u015bci strony oraz publikowanych tre\u015bci wyr\u00f3\u017cniamy:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Experience \u2013 do\u015bwiadczenie,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Expertise \u2013 fachowo\u015b\u0107,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Authoritativeness \u2013 autorytet,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Trust \u2013 zaufanie.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Experience_%E2%80%93_doswiadczenie\"><\/span><b>Experience \u2013 do\u015bwiadczenie<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Najnowsze wytyczne do tworzenia contentu obejmuj\u0105 od niedawna r\u00f3wnie\u017c filar Experience. Oznacza to, \u017ce wyszukiwarka b\u0119dzie sprawdza\u0107 stopie\u0144 znajomo\u015bci tematu przez autora. Im tw\u00f3rca b\u0119dzie mia\u0142 wi\u0119ksze do\u015bwiadczenie w opisywanej dziedzinie, tym wzro\u015bnie szansa, \u017ce tre\u015b\u0107 uzyska wy\u017csz\u0105 pozycj\u0119 w wynikach wyszukiwania.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Z jednej strony algorytmy b\u0119d\u0105 promowa\u0107 tre\u015bci, kt\u00f3rych autor jest zaznajomiony z okre\u015blonym tematem lub dziedzin\u0105. W tym przypadku roboty doceni\u0105 specjalistyczne wykszta\u0142cenie w konkretnym kierunku. Z drugiej strony <\/span><b>do\u015bwiadczenie b\u0119dzie oceniane jako wiedza praktyczna zwi\u0105zana z produktem, us\u0142ug\u0105 czy bran\u017c\u0105<\/b><span style=\"font-weight: 400;\">.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Przyk\u0142ad: je\u017celi chcesz dowiedzie\u0107 si\u0119, jakie s\u0105 sposoby na pi\u0119kne w\u0142osy, to wpisujesz odpowiednie zapytanie w wyszukiwark\u0119. Algorytmy najwy\u017cej wy\u015bwietl\u0105 tre\u015bci uznane za najbardziej trafne i fachowe, czyli napisane przez osoby maj\u0105ce do\u015bwiadczenie w dziedzinie fryzjerstwa. Mo\u017ce to by\u0107 zar\u00f3wno wpis stylistki fryzur, jak i osoby zafascynowanej tematyk\u0105 (tzw. w\u0142osomaniaczki).&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expertise_%E2%80%93_fachowosc\"><\/span><b>Expertise \u2013 fachowo\u015b\u0107<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">W przypadku powy\u017cszego filaru, najnowsza aktualizacja podtrzyma\u0142a znaczenie wiedzy eksperckiej w ocenie jako\u015bci tre\u015bci i witryn. W zwi\u0105zku z tym, je\u015bli chcesz zadba\u0107 o pozycjonowanie strony, to musisz powierzy\u0107 tworzenie zawarto\u015bci osobom kompetentnym w danej dziedzinie (o wysokich umiej\u0119tno\u015bciach czy wykszta\u0142ceniu) lub autorom wsp\u00f3\u0142pracuj\u0105cym z ekspertami.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Oczywi\u015bcie to jeszcze nie wszystko! Za tre\u015bci fachowe uchodz\u0105 takie artyku\u0142y czy materia\u0142y, kt\u00f3re opieraj\u0105 si\u0119 na sprawdzonych \u017ar\u00f3d\u0142ach i specjalistycznej wiedzy. Podawane w tekstach informacje czy dane powinny by\u0107 \u0142atwe do znalezienia i zweryfikowania. Warto pos\u0142ugiwa\u0107 si\u0119 w nich statystykami oraz dowodami \u2013 algorytmy z pewno\u015bci\u0105 to doceni\u0105.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Authoritativeness_%E2%80%93_autorytet\"><\/span><b>Authoritativeness \u2013 autorytet&nbsp;&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Aby by\u0107 wysoko w rankingu wyszukiwarki, musisz nie tylko okaza\u0107 si\u0119 ekspertem, ale r\u00f3wnie\u017c autorytetem! W tym przypadku algorytmy zwracaj\u0105 uwag\u0119 na autora lub firm\u0119, kt\u00f3ra publikuje konkretn\u0105 tre\u015b\u0107.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Jak osi\u0105gn\u0105\u0107 pozycj\u0119 lidera w bran\u017cy? Kluczowe mog\u0105 okaza\u0107 si\u0119 wszelkie pozytywne recenzje i opinie od wp\u0142ywowych os\u00f3b z bran\u017cy. Wa\u017cne, aby inne witryny oraz fachowcy podawali Twoje tre\u015bci, jako \u017ar\u00f3d\u0142o rzetelnych informacji w swoich publikacjach. Mo\u017cesz te\u017c nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119 ze specjalistami. Wszystko to sprawi, \u017ce Google oceni zawarto\u015b\u0107 strony za trafn\u0105 i warto\u015bciow\u0105.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trust_%E2%80%93_zaufanie\"><\/span><b>Trust \u2013 zaufanie<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Jak wspomnieli\u015bmy ju\u017c wcze\u015bniej, kolejna zmiana w algorytmie dotyczy wska\u017anika Trust, kt\u00f3ry stanowi obecnie najwa\u017cniejszy filar koncepcji E-E-A-T.&nbsp; Zaufanie zast\u0105pi\u0142o wiarygodno\u015b\u0107 (okre\u015blan\u0105 r\u00f3wnie\u017c, jako solidno\u015b\u0107) i rozpatrywane jest w dw\u00f3ch kontekstach: wiedzy i bezpiecze\u0144stwa.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Przede wszystkim musisz zapami\u0119ta\u0107, \u017ce <\/span><b>je\u015bli Twoje tre\u015bci nie powstaj\u0105 na bazie fachowych informacji, do\u015bwiadczenia i autorytetu, to nie mog\u0105 zosta\u0107 uznane za godne zaufania<\/b><span style=\"font-weight: 400;\">. Pozytywnym sygna\u0142em dla Google b\u0119dzie np. odwo\u0142ywanie si\u0119 w tekstach do \u017ar\u00f3de\u0142 i witryn o wysokim stopniu wiarygodno\u015bci. Dla zwi\u0119kszenia bezpiecze\u0144stwa mo\u017cesz za to:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">zainstalowa\u0107 certyfikat SSL dla szyfrowanych po\u0142\u0105cze\u0144,\u00a0\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">przygotowa\u0107 wymagane regulaminy i polityk\u0119 prywatno\u015bci,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">przedstawi\u0107 na stronie kluczowe dane kontaktowe,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">zadba\u0107 o warto\u015bciowe i zr\u00f3\u017cnicowane linkowanie. <\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"1277\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T.png\" alt=\"Wskazniki_E-E-A-T_Blog_WeNet\" class=\"wp-image-7037 colorbox-7035 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T-135x160.png 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T-254x300.png 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T-768x908.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T-1015x1200.png 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T-696x823.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T-1068x1263.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T-355x420.png 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/03\/Wska\u017aniki-E-E-A-T-710x840.png 710w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1277;\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_E-E-A-T_jest_wazny_dla_Twojej_strony_internetowej\"><\/span><a name=\"_Toc67395835\"><\/a><strong>Czy E-E-A-T jest wa\u017cny dla Twojej strony internetowej?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">O E-E-T po raz pierwszy zrobi\u0142o si\u0119 g\u0142o\u015bno ju\u017c w 2018 roku. Dzi\u015b \u2013 po aktualizacji \u2013 ocena jako\u015bci tre\u015bci nadal jest niezwykle istotna przy ustalaniu rankingu w wynikach wyszukiwania.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Co to oznacza dla Twojej firmy? Ot\u00f3\u017c pami\u0119taj, \u017ce cho\u0107 wytycznych musi przestrzega\u0107 ka\u017cdy, to uwzgl\u0119dnienie E-E-A-T jest kluczowe dla witryn YMYL (\u201eYour Money, Your Life\u201d, czyli \u201eTwoje pieni\u0105dze, Twoje \u017cycie\u201d). W taki spos\u00f3b okre\u015bla si\u0119 strony internetowe, kt\u00f3rych nieodpowiednia zawarto\u015b\u0107 mo\u017ce negatywnie wp\u0142yn\u0105\u0107 na zdrowie, samopoczucie, finanse, czy nawet \u017cycie internauty. S\u0105 to np. sklepy internetowe czy serwisy informacyjne.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fakt, \u017ce E-E-A-T nie jest czynnikiem rankingowym, nie oznacza, \u017ce wska\u017aniki nie maj\u0105 wp\u0142ywu na SEO. A to wszystko, pomimo \u017ce nie istnieje \u017caden system punktowy, kt\u00f3ry ocenia witryn\u0119 pod k\u0105tem do\u015bwiadczenia, fachowo\u015bci, autorytetu i zaufania. Wnioski pochodz\u0105ce z analizy jako\u015bci strony i tre\u015bci mog\u0105 jednak zadecydowa\u0107 o zmianie pozycji witryny w Google. <\/span><\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" class=\"hs-cta-node hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" class=\"hs-cta-img colorbox-7035 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee.png\" alt=\"Nowe wezwanie do dzia\u0142ania\" width=\"1200\" height=\"320\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5c1a5b3-166a-4786-ae11-e74e3cabc5ee', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_poprawic_E-E-A-T_Podsumowanie\"><\/span><a name=\"_Toc67395835\"><\/a><strong>Jak poprawi\u0107 E-E-A-T? Podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Konkurowanie o lepsz\u0105 widoczno\u015b\u0107 w wynikach wyszukiwania to nie lada sztuka. Przede wszystkim dlatego, \u017ce Google wymaga od w\u0142a\u015bcicieli stron internetowych publikowania wysokiej jako\u015bci tre\u015bci, kt\u00f3r\u0105 coraz skuteczniej weryfikuje. A poniewa\u017c, to w\u0142a\u015bnie m.in. wska\u017aniki E-E-A-T zapewniaj\u0105 lepsze mechanizmy oceny zawarto\u015bci, to warto kierowa\u0107 si\u0119 nimi przy tworzeniu contentu.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Co sprzyja E-E-A-T? Oto kilka praktyk, kt\u00f3re warto wdro\u017cy\u0107:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">udost\u0119pniaj wyczerpuj\u0105ce temat tre\u015bci w przejrzystej dla czytelnika formie,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">wskazuj autora publikacji i udowodnij autorytet poprzez np. certyfikaty,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">chwal si\u0119 podejmowanymi wsp\u00f3\u0142pracami oraz osi\u0105gni\u0119ciami w bran\u017cy,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">buduj godny zaufania, r\u00f3\u017cnorodny i wysokiej jako\u015bci profil linkowy,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">zadbaj o unikalno\u015b\u0107 i aktualno\u015b\u0107 publikacji na stronie internetowej,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">zach\u0119caj u\u017cytkownik\u00f3w oraz ekspert\u00f3w do pozostawiania komentarzy i opinii,\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">zoptymalizuj witryn\u0119 pod k\u0105tem bezpiecze\u0144stwa np. zainstaluj certyfikat SSL.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Twoim celem jest dostarczanie u\u017cytkownikom warto\u015bciowej tre\u015bci, kt\u00f3ra zostanie wysoko oceniona przez algorytmy wyszukiwarki<\/b><span style=\"font-weight: 400;\">. Wi\u0119cej wskaz\u00f3wek znajdziesz w artykule, <a href=\"https:\/\/wenet.pl\/blog\/zaszkodzic-e-a-t-praktyki-ktorych-lepiej-unikac\/\">jak nie zaszkodzi\u0107 E-A-T<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Jak widzisz, trudno jest walczy\u0107 o rozpoznawalno\u015b\u0107 w wyszukiwarce bez znajomo\u015bci najnowszych aktualizacji algorytm\u00f3w Google. Z&nbsp;<span id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-img colorbox-7035 lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/span><span style=\"font-weight: 400;\">&nbsp;b\u0119dziesz na bie\u017c\u0105co i zdob\u0119dziesz widoczno\u015b\u0107 w sieci. Doradcy internetowi analizuj\u0105, wprowadzaj\u0105 zmiany i raportuj\u0105 \u2013 wszystko po to, aby zadba\u0107 o skuteczne pozycjonowanie Twojej strony internetowej. Zam\u00f3w darmow\u0105 konsultacj\u0119, a poznasz szczeg\u00f3\u0142y oferty. Zyskaj wsparcie dla Twojego biznesu!<\/span><\/p><div class=\"ajnei69f2cc47235de\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7035 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ajnei69f2cc47235de {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ajnei69f2cc47235de {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ajnei69f2cc47235de {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ajnei69f2cc47235de {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ajnei69f2cc47235de {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iblss69f2cc472355d\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7035 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iblss69f2cc472355d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iblss69f2cc472355d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iblss69f2cc472355d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iblss69f2cc472355d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iblss69f2cc472355d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lzwkv69f2cc47234df\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7035 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lzwkv69f2cc47234df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lzwkv69f2cc47234df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lzwkv69f2cc47234df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lzwkv69f2cc47234df {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lzwkv69f2cc47234df {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"plqav69f2cc4723458\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7035 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.plqav69f2cc4723458 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.plqav69f2cc4723458 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.plqav69f2cc4723458 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.plqav69f2cc4723458 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.plqav69f2cc4723458 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"myhkw69f2cc47233d1\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7035 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.myhkw69f2cc47233d1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.myhkw69f2cc47233d1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.myhkw69f2cc47233d1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.myhkw69f2cc47233d1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.myhkw69f2cc47233d1 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"erxyo69f2cc4723349\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7035 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.erxyo69f2cc4723349 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.erxyo69f2cc4723349 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.erxyo69f2cc4723349 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.erxyo69f2cc4723349 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.erxyo69f2cc4723349 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jwemw69f2cc47232cd\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7035 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jwemw69f2cc47232cd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jwemw69f2cc47232cd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jwemw69f2cc47232cd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jwemw69f2cc47232cd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jwemw69f2cc47232cd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xlrgz69f2cc4723250\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-7035 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xlrgz69f2cc4723250 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xlrgz69f2cc4723250 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xlrgz69f2cc4723250 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xlrgz69f2cc4723250 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xlrgz69f2cc4723250 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tpfje69f2cc47231cf\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7035 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 89.3px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.4\/5 - (5 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wyszukiwarka stale aktualizuje swoje algorytmy, aby dostarcza\u0107 u\u017cytkownikom najbardziej trafne odpowiedzi na zapytania. Cho\u0107 nie znamy wszystkich czynnik\u00f3w rankingowych, to wiemy, \u017ce na szczycie wynik\u00f3w wyszukiwania pojawiaj\u0105 si\u0119 witryny, kt\u00f3re m.in. publikuj\u0105 wysokiej jako\u015bci tre\u015bci. Ostatnio poprzeczka zosta\u0142a jednak podniesiona. Google wdro\u017cy\u0142 update wskaz\u00f3wek dotycz\u0105cych oceny jako\u015bci stron. Jakie s\u0105 nowe zasady E-E-A-T? Co oznacza&nbsp; [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":7036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[164],"class_list":["post-7035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie","tag-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nowe zasady E-E-A-T, czyli jak Google ocenia jako\u015b\u0107 stron WWW? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/nowe-zasady-e-e-a-t-czyli-jak-google-ocenia-jakosc-stron-www\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nowe zasady E-E-A-T, czyli jak Google ocenia jako\u015b\u0107 stron WWW?\" \/>\n<meta property=\"og:description\" content=\"Wyszukiwarka stale aktualizuje swoje algorytmy, aby dostarcza\u0107 u\u017cytkownikom najbardziej trafne odpowiedzi na zapytania. 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