{"id":738,"date":"2024-04-03T14:27:51","date_gmt":"2024-04-03T12:27:51","guid":{"rendered":"http:\/\/wenet.pl\/?p=738"},"modified":"2026-04-29T11:32:19","modified_gmt":"2026-04-29T09:32:19","slug":"roznica-miedzy-pozycjonowaniem-a-seo-infografika","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/","title":{"rendered":"Pozycjonowanie a SEO \u2013 czym si\u0119 r\u00f3\u017cni\u0105 te dwie strategie?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie.png\" alt=\"R\u00f3\u017cnica mi\u0119dzy pozycjonowaniem a SEO\" class=\"wp-image-10602 colorbox-738 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chocia\u017c oba terminy odnosz\u0105 si\u0119 do dzia\u0142a\u0144 maj\u0105cych na celu zwi\u0119kszenie widoczno\u015bci strony internetowej w wynikach wyszukiwania, istniej\u0105 istotne r\u00f3\u017cnice mi\u0119dzy nimi, kt\u00f3re warto zrozumie\u0107. W niniejszym artykule om\u00f3wimy te r\u00f3\u017cnice oraz wyja\u015bnimy, dlaczego oba aspekty s\u0105 kluczowe dla sukcesu Twojej strony internetowej.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#SEO_i_pozycjonowanie\" >SEO i pozycjonowanie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#SEO_co_to\" >SEO co to?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#Pozycjonowanie_informacje\" >Pozycjonowanie informacje<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#SEO_a_pozycjonowaniem_%E2%80%93_roznica_pojec\" >SEO a pozycjonowaniem \u2013 r\u00f3\u017cnica poj\u0119\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#SEO_a_Google\" >SEO a Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#Slowa_kluczowe\" >S\u0142owa kluczowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#Link_Building\" >Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#Optymalizacja_tresci\" >Optymalizacja tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#Social_Media\" >Social Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#Pozycjonowanie_produktu\" >Pozycjonowanie produktu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#Narzedzia_pomocne_%E2%80%93_Search_Console\" >Narz\u0119dzia pomocne \u2013 Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#Konsulting_SEO\" >Konsulting SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#SEO_PPC\" >SEO PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#SEO_a_pozycjonowanie_%E2%80%93_podsumowanie\" >SEO a pozycjonowanie \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_i_pozycjonowanie\"><\/span><strong>SEO i pozycjonowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_co_to\"><\/span>SEO co to?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO (Search Engine Optimization) to <strong>proces optymalizacji strony internetowej pod k\u0105tem wyszukiwarek<\/strong>, takich jak Google czy Bing. G\u0142\u00f3wnym celem SEO jest poprawa widoczno\u015bci strony w wynikach organicznych wyszukiwania. Dzi\u0119ki temu u\u017cytkownicy mog\u0105 \u0142atwiej znale\u017a\u0107 Twoj\u0105 stron\u0119 i skorzysta\u0107 z oferowanych przez Ciebie us\u0142ug lub produkt\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W praktyce optymalizacja SEO obejmuje wiele dzia\u0142a\u0144, takich jak: badanie s\u0142\u00f3w kluczowych, tworzenie warto\u015bciowych tre\u015bci czy poprawa szybko\u015bci \u0142adowania strony. Wszystko to ma na celu sprawienie, aby Twoja strona by\u0142a bardziej atrakcyjna dla wyszukiwarek i uzyska\u0142a wy\u017csz\u0105 pozycj\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\"><span class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\"  alt=\"Sprawd\u017a bezp\u0142atnie skuteczno\u015b\u0107 swojej strony &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pozycjonowanie_informacje\"><\/span>Pozycjonowanie informacje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pozycjonowanie stron to szeroko poj\u0119te dzia\u0142ania maj\u0105ce na celu osi\u0105gni\u0119cie jak najwy\u017cszej pozycji w wynikach organicznych wyszukiwania. Cho\u0107 cz\u0119sto bywa uto\u017csamiane z SEO, to jednak <strong>obejmuje r\u00f3wnie\u017c inne aspekty<\/strong>, takie jak Link Building, Content Marketing czy dzia\u0142ania zwi\u0105zane z promocj\u0105 strony w mediach spo\u0142eczno\u015bciowych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celem pozycjonowania stron jest zwi\u0119kszenie ruchu na stronie oraz poprawa jej widoczno\u015bci dla potencjalnych klient\u00f3w. D\u0142ugotrwa\u0142e i skuteczne pozycjonowanie mo\u017ce przyczyni\u0107 si\u0119 do wzrostu sprzeda\u017cy, zwi\u0119kszenia liczby lead\u00f3w czy budowania wizerunku marki w sieci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_a_pozycjonowaniem_%E2%80%93_roznica_pojec\"><\/span>SEO a pozycjonowaniem \u2013 r\u00f3\u017cnica poj\u0119\u0107<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chocia\u017c SEO jest cz\u0119\u015bci\u0105 procesu pozycjonowania stron, istniej\u0105 pewne r\u00f3\u017cnice, kt\u00f3re warto uwzgl\u0119dni\u0107 w swojej strategii marketingowej.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zakres dzia\u0142a\u0144<\/strong> &#8211; podczas gdy SEO koncentruje si\u0119 na optymalizacji strony WWW pod k\u0105tem wyszukiwarek, pozycjonowanie stron obejmuje r\u00f3wnie\u017c dzia\u0142ania maj\u0105ce na celu zdobywanie warto\u015bciowych link\u00f3w czy promocj\u0119 strony w mediach spo\u0142eczno\u015bciowych. Oznacza to, \u017ce efektywne pozycjonowanie wymaga szerszego podej\u015bcia i uwzgl\u0119dnienia r\u00f3\u017cnych aspekt\u00f3w marketingu internetowego.<\/li>\n\n\n\n<li><strong>D\u0142ugotrwa\u0142e efekty<\/strong> &#8211; SEO to proces ci\u0105g\u0142y, kt\u00f3ry wymaga regularnych dzia\u0142a\u0144, takich jak aktualizacja tre\u015bci czy monitorowanie s\u0142\u00f3w kluczowych. Pozycjonowanie stron r\u00f3wnie\u017c wymaga sta\u0142ej pracy, jednak jego efekty mog\u0105 by\u0107 bardziej d\u0142ugotrwa\u0142e i stabilne, zw\u0142aszcza je\u015bli uwzgl\u0119dnimy dzia\u0142ania zwi\u0105zane z budowaniem warto\u015bciowych link\u00f3w czy promocj\u0105 strony w mediach spo\u0142eczno\u015bciowych.<\/li>\n\n\n\n<li><strong>Koszty<\/strong> &#8211; zar\u00f3wno SEO, jak i pozycjonowanie stron wi\u0105\u017c\u0105 si\u0119 z pewnymi kosztami. W przypadku SEO nale\u017cy uwzgl\u0119dni\u0107 koszty zwi\u0105zane z badaniem s\u0142\u00f3w kluczowych, tworzeniem tre\u015bci czy optymalizacj\u0105 techniczn\u0105 strony. Z kolei pozycjonowanie stron mo\u017ce generowa\u0107 dodatkowe koszty zwi\u0105zane z zakupem link\u00f3w czy prowadzeniem kampanii reklamowych.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_a_Google\"><\/span>SEO a Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wyszukiwarka Google jest najwa\u017cniejszym graczem na rynku, dlatego te\u017c optymalizacja strony pod k\u0105tem algorytm\u00f3w tej wyszukiwarki jest kluczowa dla osi\u0105gni\u0119cia sukcesu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google regularnie wprowadza zmiany w swoich algorytmach, co sprawia, \u017ce strategie SEO musz\u0105 by\u0107 elastyczne i dostosowywane do tych zmian. Pozycjonowanie ma na celu popraw\u0119 pozycji strony w wynikach wyszukiwania Google, jednak nie mo\u017cna zapomina\u0107 o innych wyszukiwarkach takich jak Bing czy Yahoo. Optymalizacja strony pod k\u0105tem tych wyszukiwarek r\u00f3wnie\u017c mo\u017ce przynie\u015b\u0107 korzy\u015bci dla Twojego biznesu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"584\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing-1200x584.png\" alt=\"\" class=\"wp-image-10583 colorbox-738 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing-1200x584.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing-617x300.png 617w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing-200x97.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing-768x374.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing-1536x747.png 1536w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing-696x339.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing-1068x519.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing-864x420.png 864w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/bing.png 1616w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/584;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slowa_kluczowe\"><\/span>S\u0142owa kluczowe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dob\u00f3r odpowiednich s\u0142\u00f3w kluczowych to kolejny istotny element zar\u00f3wno w SEO, jak i pozycjonowaniu. S\u0142owa kluczowe to frazy, kt\u00f3re u\u017cytkownicy wpisuj\u0105 w wyszukiwark\u0119, aby znale\u017a\u0107 interesuj\u0105ce ich tre\u015bci. Wyb\u00f3r odpowiednich s\u0142\u00f3w kluczowych pozwala na skierowanie ruchu na stron\u0119 internetow\u0105 os\u00f3b zainteresowanych ofert\u0105 firmy. Warto przeprowadza\u0107 regularne analizy s\u0142\u00f3w kluczowych, aby dostosowywa\u0107 je do zmieniaj\u0105cych si\u0119 potrzeb u\u017cytkownik\u00f3w oraz konkurencji na rynku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"829\" height=\"587\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/google-slowa-kluczowe-1.png\" alt=\"\" class=\"wp-image-10593 colorbox-738 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/google-slowa-kluczowe-1.png 829w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/google-slowa-kluczowe-1-424x300.png 424w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/google-slowa-kluczowe-1-200x142.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/google-slowa-kluczowe-1-768x544.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/google-slowa-kluczowe-1-100x70.png 100w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/google-slowa-kluczowe-1-696x493.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/google-slowa-kluczowe-1-593x420.png 593w\" data-sizes=\"(max-width: 829px) 100vw, 829px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 829px; --smush-placeholder-aspect-ratio: 829\/587;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_Building\"><\/span>Link Building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Link Building, czyli budowanie warto\u015bciowego profilu link\u00f3w prowadz\u0105cych do strony WWW, jest kolejnym wa\u017cnym aspektem zar\u00f3wno SEO, jak i pozycjonowania w Google. Wysokiej jako\u015bci linki zewn\u0119trzne s\u0105 jednym z czynnik\u00f3w, kt\u00f3re wp\u0142ywaj\u0105 na pozycj\u0119 strony w wynikach wyszukiwania. Warto inwestowa\u0107 w zdobywanie link\u00f3w z autorytatywnych \u017ar\u00f3de\u0142 oraz unika\u0107 technik spamerskich, kt\u00f3re mog\u0105 przynie\u015b\u0107 wi\u0119cej szkody ni\u017c korzy\u015bci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizacja_tresci\"><\/span>Optymalizacja tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Optymalizacja tre\u015bci na stronie internetowej to kolejny istotny element strategii <a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\">SEO<\/a> i pozycjonowania. Tre\u015bci powinny by\u0107 warto\u015bciowe dla u\u017cytkownik\u00f3w, dobrze napisane oraz zawiera\u0107 odpowiednie s\u0142owa kluczowe. Ponadto, warto zadba\u0107 o unikalno\u015b\u0107 tre\u015bci, aby unikn\u0105\u0107 problem\u00f3w zwi\u0105zanych z duplikacj\u0105 zawarto\u015bci, co mo\u017ce negatywnie wp\u0142yn\u0105\u0107 na pozycj\u0119 strony w wynikach wyszukiwania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W przypadku sklep\u00f3w internetowych, szczeg\u00f3lnie wa\u017cne jest optymalizowanie stron produktowych pod k\u0105tem SEO. Zdj\u0119cia produkt\u00f3w powinny by\u0107 wysokiej jako\u015bci i zoptymalizowane pod wzgl\u0119dem rozmiaru, a opisy produkt\u00f3w powinny by\u0107 unikalne, zawiera\u0107 s\u0142owa kluczowe oraz dostarcza\u0107 warto\u015bciowych informacji dla potencjalnych klient\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poni\u017cej sklep internetowy Roberta Korzeniowskiego przygotowany przez <a href=\"https:\/\/wenet.pl\/\">WeNet.pl<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"585\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-1200x585.png\" alt=\"\" class=\"wp-image-10594 colorbox-738 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-1200x585.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-615x300.png 615w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-200x97.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-768x374.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-1536x749.png 1536w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-533x261.png 533w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-696x339.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-1068x521.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-862x420.png 862w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1-1723x840.png 1723w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/korzeniowski-sklep-1.png 1873w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/585;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span>Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media r\u00f3wnie\u017c odgrywaj\u0105 istotn\u0105 rol\u0119 w strategii SEO i pozycjonowania. Obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych pozwala na budowanie relacji z klientami, promowanie tre\u015bci oraz zdobywanie warto\u015bciowych link\u00f3w. Warto regularnie publikowa\u0107 tre\u015bci na swoich profilach spo\u0142eczno\u015bciowych oraz anga\u017cowa\u0107 si\u0119 w interakcje z u\u017cytkownikami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pozycjonowanie_produktu\"><\/span>Pozycjonowanie produktu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pozycjonowanie produktu to proces wp\u0142ywania na percepcj\u0119 produktu przez konsument\u00f3w w por\u00f3wnaniu do konkurencyjnych ofert. W kontek\u015bcie SEO, a tak\u017ce pozycjonowania, chodzi tu o to, aby strona z produktem by\u0142a widoczna dla u\u017cytkownik\u00f3w wyszukiwarek, kt\u00f3rzy szukaj\u0105 konkretnego rodzaju produktu lub us\u0142ugi. Pozycjonowanie produktu mo\u017ce obejmowa\u0107 dzia\u0142ania takie jak optymalizacja tre\u015bci na stronie produktu, zdobywanie warto\u015bciowych link\u00f3w czy te\u017c prowadzenie kampanii reklamowych.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narzedzia_pomocne_%E2%80%93_Search_Console\"><\/span>Narz\u0119dzia pomocne \u2013 Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search Console to narz\u0119dzie oferowane przez Google, kt\u00f3re pozwala na monitorowanie i analiz\u0119 wynik\u00f3w SEO strony WWW. Dzi\u0119ki niemu mo\u017cna <strong>sprawdzi\u0107, jakie frazy kluczowe generuj\u0105 ruch na stronie<\/strong>, jakie s\u0105 b\u0142\u0119dy techniczne utrudniaj\u0105ce indeksacj\u0119 czy jakie s\u0105 \u017ar\u00f3d\u0142a link\u00f3w prowadz\u0105cych do Twojej witryny. Google Search Console jest niezb\u0119dnym narz\u0119dziem dla ka\u017cdego przedsi\u0119biorcy, kt\u00f3ry chce kontrolowa\u0107 efekty swojej strategii SEO i pozycjonowania.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"565\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-1200x565.png\" alt=\"\" class=\"wp-image-10597 colorbox-738 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-1200x565.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-638x300.png 638w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-200x94.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-768x361.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-1536x723.png 1536w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-696x327.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-1068x503.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-893x420.png 893w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1-1785x840.png 1785w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/gsc-1.png 1849w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/565;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konsulting_SEO\"><\/span>Konsulting SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Konsulting SEO to us\u0142uga \u015bwiadczona przez ekspert\u00f3w, kt\u00f3rzy pomagaj\u0105 przedsi\u0119biorcom w optymalizacji ich stron internetowych pod k\u0105tem wyszukiwarek. <strong>Doradcy SEO analizuj\u0105 obecn\u0105 sytuacj\u0119 strony, identyfikuj\u0105 s\u0142abe punkty oraz proponuj\u0105 strategie naprawcze<\/strong>. W ramach consultingu SEO, eksperci mog\u0105 r\u00f3wnie\u017c pom\u00f3c w opracowaniu strategii Content Marketingowej, kt\u00f3ra b\u0119dzie wspiera\u0107 pozycjonowanie strony.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017cesz tak\u017ce samodzielnie sprawdzi\u0107 kondycj\u0119 swojej strony dzi\u0119ki <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/audytseo.wenet.pl\/\">audytowi SEO<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_PPC\"><\/span>SEO PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PPC (Pay Per Click) to <strong>model reklamowy, w kt\u00f3rym reklamodawca p\u0142aci za ka\u017cde klikni\u0119cie w swoj\u0105 reklam\u0119<\/strong>. Reklamy te s\u0105 wy\u015bwietlane w wynikach wyszukiwania jako &#8220;sponsorowane&#8221; i zazwyczaj znajduj\u0105 si\u0119 na g\u00f3rze lub na boku strony z wynikami. PPC r\u00f3\u017cni si\u0119 od SEO tym, \u017ce nie wp\u0142ywa bezpo\u015brednio na pozycj\u0119 strony w wynikach organicznych wyszukiwania, ale mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia ruchu na stronie poprzez p\u0142atne reklamy. Dobra strategia PPC mo\u017ce by\u0107 uzupe\u0142nieniem dzia\u0142a\u0144 SEO i pozwoli\u0107 na szybsze osi\u0105gni\u0119cie zamierzonych cel\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_a_pozycjonowanie_%E2%80%93_podsumowanie\"><\/span>SEO a pozycjonowanie \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zar\u00f3wno SEO, jak i pozycjonowanie stron s\u0105 kluczowymi elementami skutecznej strategii marketingowej w Internecie. Cho\u0107 oba te terminy s\u0105 cz\u0119sto stosowane zamiennie, istniej\u0105 istotne r\u00f3\u017cnice, kt\u00f3re warto zrozumie\u0107, aby zoptymalizowa\u0107 swoje dzia\u0142ania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj, \u017ce sukces w sieci zale\u017cy od kompleksowego podej\u015bcia do marketingu internetowego oraz ci\u0105g\u0142ego doskonalenia swojej strony pod k\u0105tem potrzeb u\u017cytkownik\u00f3w i wyszukiwarek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p><div class=\"sqjgm6a2e5d4375f8d\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sqjgm6a2e5d4375f8d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sqjgm6a2e5d4375f8d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sqjgm6a2e5d4375f8d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sqjgm6a2e5d4375f8d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sqjgm6a2e5d4375f8d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iojaa6a2e5d4375f3c\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iojaa6a2e5d4375f3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iojaa6a2e5d4375f3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iojaa6a2e5d4375f3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iojaa6a2e5d4375f3c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iojaa6a2e5d4375f3c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jjqir6a2e5d4375ee7\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jjqir6a2e5d4375ee7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jjqir6a2e5d4375ee7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jjqir6a2e5d4375ee7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jjqir6a2e5d4375ee7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jjqir6a2e5d4375ee7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ivukl6a2e5d4375e9c\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ivukl6a2e5d4375e9c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ivukl6a2e5d4375e9c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ivukl6a2e5d4375e9c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ivukl6a2e5d4375e9c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ivukl6a2e5d4375e9c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pcpjy6a2e5d4375e50\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pcpjy6a2e5d4375e50 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pcpjy6a2e5d4375e50 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pcpjy6a2e5d4375e50 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pcpjy6a2e5d4375e50 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pcpjy6a2e5d4375e50 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tefaq6a2e5d4375dfb\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tefaq6a2e5d4375dfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tefaq6a2e5d4375dfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tefaq6a2e5d4375dfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tefaq6a2e5d4375dfb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tefaq6a2e5d4375dfb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ezmea6a2e5d4375dae\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ezmea6a2e5d4375dae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ezmea6a2e5d4375dae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ezmea6a2e5d4375dae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ezmea6a2e5d4375dae {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ezmea6a2e5d4375dae {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hbccc6a2e5d4375d5d\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hbccc6a2e5d4375d5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hbccc6a2e5d4375d5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hbccc6a2e5d4375d5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hbccc6a2e5d4375d5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hbccc6a2e5d4375d5d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cpebx6a2e5d4375cf6\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cpebx6a2e5d4375cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cpebx6a2e5d4375cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cpebx6a2e5d4375cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cpebx6a2e5d4375cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cpebx6a2e5d4375cf6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"adzoc6a2e5d4375c7a\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.adzoc6a2e5d4375c7a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.adzoc6a2e5d4375c7a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.adzoc6a2e5d4375c7a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.adzoc6a2e5d4375c7a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.adzoc6a2e5d4375c7a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ntazu6a2e5d4375c11\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-738 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ntazu6a2e5d4375c11 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ntazu6a2e5d4375c11 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ntazu6a2e5d4375c11 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ntazu6a2e5d4375c11 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ntazu6a2e5d4375c11 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;738&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;15&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.1&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.1\\\/5 - (15 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Pozycjonowanie a SEO \u2013 czym si\u0119 r\u00f3\u017cni\u0105 te dwie strategie?&quot;,&quot;width&quot;:&quot;81.2&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 81.2px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.1\/5 - (15 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f3wi si\u0119 \u017ce jedno zdj\u0119cie czasem powie wi\u0119cej ni\u017c 1000 s\u0142\u00f3w. I tak jest, to prawda. Patrz\u0105c si\u0119 na poni\u017csz\u0105 grafik\u0119 widz\u0119 &#8211; jako SEOwiec &#8211; jej przekaz, g\u0142\u0119bi\u0119 i prostot\u0119. Bo proste rozwi\u0105zania sprawdzaj\u0105 si\u0119 najlepiej (Thanks, Mr. Ockham! :). Oto zasadnicza r\u00f3\u017cnica mi\u0119dzy pozycjonowaniem a SEO, w kszta\u0142cie jaki znamy je dzisiaj.<\/p>\n","protected":false},"author":101035,"featured_media":10602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[82,31,25,124,127],"class_list":["post-738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie","tag-infografika","tag-nienaturalne-linkowanie","tag-pozycjonowanie","tag-seo-pozycjonowanie","tag-seo-na-wesolo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pozycjonowanie a SEO \u2013 czym si\u0119 r\u00f3\u017cni\u0105 te dwie strategie? - WeNet<\/title>\n<meta name=\"description\" content=\"R\u00f3\u017cnica mi\u0119dzy pozycjonowaniem a SEO - czyli co tracimy i zyskujemy oraz jak dzia\u0142a jedno i drugie - na prostej infografice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pozycjonowanie a SEO \u2013 czym si\u0119 r\u00f3\u017cni\u0105 te dwie strategie?\" \/>\n<meta property=\"og:description\" content=\"R\u00f3\u017cnica mi\u0119dzy pozycjonowaniem a SEO - czyli co tracimy i zyskujemy oraz jak dzia\u0142a jedno i drugie - na prostej infografice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-03T12:27:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T09:32:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WeNet Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeNet Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pozycjonowanie a SEO \u2013 czym si\u0119 r\u00f3\u017cni\u0105 te dwie strategie? - WeNet","description":"R\u00f3\u017cnica mi\u0119dzy pozycjonowaniem a SEO - czyli co tracimy i zyskujemy oraz jak dzia\u0142a jedno i drugie - na prostej infografice.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/","og_locale":"pl_PL","og_type":"article","og_title":"Pozycjonowanie a SEO \u2013 czym si\u0119 r\u00f3\u017cni\u0105 te dwie strategie?","og_description":"R\u00f3\u017cnica mi\u0119dzy pozycjonowaniem a SEO - czyli co tracimy i zyskujemy oraz jak dzia\u0142a jedno i drugie - na prostej infografice.","og_url":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2024-04-03T12:27:51+00:00","article_modified_time":"2026-04-29T09:32:19+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie.png","type":"image\/png"}],"author":"WeNet Group","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"WeNet Group","Szacowany czas czytania":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/"},"author":{"name":"WeNet Group","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888"},"headline":"Pozycjonowanie a SEO \u2013 czym si\u0119 r\u00f3\u017cni\u0105 te dwie strategie?","datePublished":"2024-04-03T12:27:51+00:00","dateModified":"2026-04-29T09:32:19+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/"},"wordCount":1315,"commentCount":3,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie.png","keywords":["infografika","Nienaturalne linkowanie","Pozycjonowanie","SEO","SEO na weso\u0142o"],"articleSection":["SEO"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/","url":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/","name":"Pozycjonowanie a SEO \u2013 czym si\u0119 r\u00f3\u017cni\u0105 te dwie strategie?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie.png","datePublished":"2024-04-03T12:27:51+00:00","dateModified":"2026-04-29T09:32:19+00:00","description":"R\u00f3\u017cnica mi\u0119dzy pozycjonowaniem a SEO - czyli co tracimy i zyskujemy oraz jak dzia\u0142a jedno i drugie - na prostej infografice.","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie.png","width":1080,"height":720,"caption":"SEO-a-pozycjonowanie"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/roznica-miedzy-pozycjonowaniem-a-seo-infografika\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Pozycjonowanie a SEO \u2013 czym si\u0119 r\u00f3\u017cni\u0105 te dwie strategie?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888","name":"WeNet Group","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"WeNet Group"},"description":"Tw\u00f3j Doradca Internetowy","sameAs":["https:\/\/wenet.pl\/"],"url":"https:\/\/wenet.pl\/blog\/author\/wenet-group\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/SEO-a-pozycjonowanie.png","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-bU","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101035"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=738"}],"version-history":[{"count":7,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/738\/revisions"}],"predecessor-version":[{"id":14261,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/738\/revisions\/14261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/10602"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}