{"id":7530,"date":"2023-05-03T10:28:53","date_gmt":"2023-05-03T08:28:53","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=7530"},"modified":"2026-04-28T09:51:28","modified_gmt":"2026-04-28T07:51:28","slug":"cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/","title":{"rendered":"Cross-selling i up-selling w e-commerce, czyli jak zwi\u0119ksza\u0107 sprzeda\u017c"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Cross_selling_up_selling_Blog_WeNet.jpg\" alt=\"Techniki cross-selling i up-selling\" class=\"wp-image-7531 colorbox-7530 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Cross_selling_up_selling_Blog_WeNet.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Cross_selling_up_selling_Blog_WeNet-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Cross_selling_up_selling_Blog_WeNet-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Cross_selling_up_selling_Blog_WeNet-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Cross_selling_up_selling_Blog_WeNet-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Cross_selling_up_selling_Blog_WeNet-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Cross_selling_up_selling_Blog_WeNet-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Ka\u017cdy w\u0142a\u015bciciel e-commerce chce, aby jego sklep internetowy generowa\u0142 jak najwi\u0119ksze przychody. Jednym ze sposob\u00f3w na skuteczn\u0105 sprzeda\u017c jest wdro\u017cenie takich strategii jak cross-selling i up-selling. Sprawd\u017a, czym s\u0105 te dwie techniki sprzeda\u017cowe i jaka jest mi\u0119dzy nimi r\u00f3\u017cnica. Dowiedz si\u0119, kiedy i jak mo\u017cna je wykorzystywa\u0107, aby przekona\u0107 klient\u00f3w do zwi\u0119kszenia warto\u015bci ich koszyka zakupowego.&nbsp;<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Czym_jest_cross-selling\" >Czym jest cross-selling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Czym_jest_up-selling\" >Czym jest up-selling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Dlaczego_warto_stosowac_te_dwie_techniki_sprzedazowe\" >Dlaczego warto stosowa\u0107 te dwie techniki sprzeda\u017cowe?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Kiedy_warto_wykorzystywac_cross-selling_i_up-selling\" >Kiedy warto wykorzystywa\u0107 cross-selling i up-selling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Jak_dobrze_wdrozyc_cross-selling_i_up-selling_%E2%80%93_6_porad\" >Jak dobrze wdro\u017cy\u0107 cross-selling i up-selling \u2013 6 porad<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Poznaj_swoja_grupe_odbiorcow\" >Poznaj swoj\u0105 grup\u0119 odbiorc\u00f3w&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Zrozum_potrzeby_klientow_aby_personalizowac_oferte\" >Zrozum potrzeby klient\u00f3w, aby personalizowa\u0107 ofert\u0119<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Proponuj_atrakcyjne_cenowo_pakiety_produktow\" >Proponuj atrakcyjne cenowo pakiety produkt\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Pamietaj_o_odpowiedniej_komunikacji\" >Pami\u0119taj o odpowiedniej komunikacji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Zapewnij_wybor_ale_nie_za_szeroki\" >Zapewnij wyb\u00f3r, ale nie za szeroki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/#Unikaj_nachalnej_promocji\" >Unikaj nachalnej promocji<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_cross-selling\"><\/span><strong>Czym jest cross-selling?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cross-selling (sprzeda\u017c krzy\u017cowa, uzupe\u0142niaj\u0105ca) to technika sprzeda\u017cowa, kt\u00f3ra <strong>polega na zaproponowaniu klientowi dodatkowego produktu, pasuj\u0105cego do tego ju\u017c wybranego<\/strong>. Trzeba wi\u0119c zastanowi\u0107 si\u0119, jakie dana osoba ma potrzeby i co mo\u017ce jej si\u0119 jeszcze przyda\u0107.<\/p>\n\n\n\n<p>Przyk\u0142ady cross-sellingu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klient kupuje smartfon? Mo\u017cesz mu zaoferowa\u0107 etui, szk\u0142o ochronne czy s\u0142uchawki.<\/li>\n\n\n\n<li>Sprzedajesz rowery? Zaproponuj swoim odbiorcom te\u017c kaski ochronne czy zapi\u0119cia rowerowe.<\/li>\n\n\n\n<li>A mo\u017ce klient doda\u0142 do koszyka sk\u00f3rzane buty? W\u00f3wczas mo\u017ce by\u0107 te\u017c zainteresowany zakupem preparatu do czyszczenia obuwia.<\/li>\n<\/ul>\n\n\n\n<p>Dodaj na karcie produktu tak\u0105 informacj\u0119 jak np. <em>Klienci, kt\u00f3rzy kupili ten produkt, wybrali tak\u017ce:<\/em>, a ni\u017cej poka\u017c przewijan\u0105 list\u0119 powi\u0105zanych produkt\u00f3w.<\/p>\n\n\n\n<p>Proponowanie klientowi dodatkowych akcesori\u00f3w mo\u017ce zach\u0119ci\u0107 go do zrobienia wi\u0119kszych zakup\u00f3w, co w efekcie b\u0119dzie skutkowa\u0107 wzrostem warto\u015bci koszyka oraz sprzeda\u017cy w sklepie internetowym. Aby jednak cross-selling faktycznie przyni\u00f3s\u0142 efekty, warto przemy\u015ble\u0107, kt\u00f3re produkty do siebie pasuj\u0105.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"621\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-selling-na-chabur.pl_-1200x621.png\" alt=\"\" class=\"wp-image-7532 colorbox-7530 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-selling-na-chabur.pl_-1200x621.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-selling-na-chabur.pl_-580x300.png 580w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-selling-na-chabur.pl_-200x103.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-selling-na-chabur.pl_-768x397.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-selling-na-chabur.pl_-696x360.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-selling-na-chabur.pl_-1068x552.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-selling-na-chabur.pl_-812x420.png 812w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-selling-na-chabur.pl_.png 1367w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/621;\" \/><figcaption class=\"wp-element-caption\"><em>&nbsp;Przyk\u0142ad listy z powi\u0105zanymi produktami w e-sklepie <\/em><a href=\"https:\/\/chabur.pl\/\"><em>chabur.pl<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_up-selling\"><\/span><strong>Czym jest up-selling?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Drug\u0105 technik\u0105 sprzeda\u017cy jest up-selling (sprzeda\u017c dodatkowa). Podobnie jak w przypadku cross-sellingu celem jest tu wzrost przychodu z transakcji, jednak r\u00f3\u017cnic\u0105 jest spos\u00f3b zwi\u0119kszenia warto\u015bci koszyka zakupowego.&nbsp;<\/p>\n\n\n\n<p>Up-selling <strong>polega na rekomendacji klientowi dro\u017cszego (lepszego lub nowszego) produktu z danej kategorii.<\/strong> Mo\u017ce by\u0107 to inny model produktu o lepszych parametrach i opcjach technicznych lub ten sam, ale o bardziej rozbudowanych funkcjach.<\/p>\n\n\n\n<p>Przyk\u0142ady up-sellingu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gdy klient wybiera smartfon, zaproponuj mu inny model z lepszymi parametrami.<\/li>\n\n\n\n<li>Je\u015bli sprzedajesz gry komputerowe, mo\u017cesz zaoferowa\u0107 klientowi limitowan\u0105 edycj\u0119 kolekcjonersk\u0105.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pami\u0119taj jednak, aby dodatkowo polecany produkt by\u0142 zgodny z potrzebami i oczekiwaniami danej osoby.<\/strong> Gdy klient szuka produktu w przyst\u0119pnej cenie, nie proponuj mu opcji z wysokiej p\u00f3\u0142ki cenowej, aby go nie odstraszy\u0107. Oferowana rzecz mo\u017ce by\u0107 dro\u017csza o maksymalnie 30% od tej wybranej przez klienta (warto\u015b\u0107 orientacyjna).&nbsp;<\/p>\n\n\n\n<p>Ponadto w ramach up-sellingu warto proponowa\u0107 najbardziej popularne i dobrze oceniane produkty, kt\u00f3re maj\u0105 du\u017c\u0105 liczb\u0119 pozytywnych recenzji.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"1200\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling-1015x1200.png\" alt=\"\" class=\"wp-image-7533 colorbox-7530 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling-1015x1200.png 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling-254x300.png 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling-135x160.png 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling-768x908.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling-696x823.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling-1068x1263.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling-355x420.png 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling-710x840.png 710w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/cross-i-up-selling.png 1080w\" data-sizes=\"(max-width: 1015px) 100vw, 1015px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1015px; --smush-placeholder-aspect-ratio: 1015\/1200;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_stosowac_te_dwie_techniki_sprzedazowe\"><\/span><strong>Dlaczego warto stosowa\u0107 te dwie techniki sprzeda\u017cowe?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prowadzenie sprzeda\u017cy krzy\u017cowej i dodatkowej wspiera e-biznes. Przede wszystkim oczywi\u015bcie pomaga zwi\u0119ksza\u0107 zyski ze sprzeda\u017cy, ale nie jest to jedyna korzy\u015b\u0107.&nbsp;<\/p>\n\n\n\n<p><strong>Cross-selling i up-selling zwi\u0119kszaj\u0105 te\u017c lojalno\u015b\u0107 klient\u00f3w<\/strong>. Za pomoc\u0105 technik sprzeda\u017cowych mo\u017cesz zyska\u0107 zadowolonego konsumenta, kt\u00f3ry b\u0119dzie powraca\u0142 do Twojego sklepu oraz by\u0107 mo\u017ce b\u0119dzie poleca\u0142 go te\u017c innym osobom.&nbsp;<\/p>\n\n\n\n<p>Klient, maj\u0105c r\u00f3\u017cne opcje, mo\u017ce dokona\u0107 bardziej \u015bwiadomego i trafnego wyboru. Poczuje, \u017ce <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f9505cf2-8541-4f4a-bf03-6a5c96b9b0d2\"><span class=\"hs-cta-node hs-cta-f9505cf2-8541-4f4a-bf03-6a5c96b9b0d2\" id=\"hs-cta-f9505cf2-8541-4f4a-bf03-6a5c96b9b0d2\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f9505cf2-8541-4f4a-bf03-6a5c96b9b0d2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-7530 lazyload\" id=\"hs-cta-img-f9505cf2-8541-4f4a-bf03-6a5c96b9b0d2\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f9505cf2-8541-4f4a-bf03-6a5c96b9b0d2.png\" alt=\"sklep internetowy\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f9505cf2-8541-4f4a-bf03-6a5c96b9b0d2', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --> stara si\u0119 dostarczy\u0107 mu produkty, kt\u00f3rych potrzebuje. Pami\u0119taj, \u017ce klient e-sklepu nie mo\u017ce liczy\u0107 na pomoc sprzedawcy, tak jak jest to w przypadku punktu stacjonarnego. Dlatego warto oferowa\u0107 mu wsparcie w inny spos\u00f3b.&nbsp;<\/p>\n\n\n\n<p>Pokazywanie szerokiego asortymentu i podpowiadanie klientowi produkt\u00f3w, kt\u00f3re mog\u0105 mu by\u0107 potrzebne, zapewnia mu \u0142atwy do nich dost\u0119p, wygod\u0119 oraz elastyczno\u015b\u0107 wyboru.&nbsp;<\/p>\n\n\n\n<p>Podsumowuj\u0105c, omawiane techniki umo\u017cliwiaj\u0105 zaprezentowanie odbiorcom wi\u0119kszej liczby produkt\u00f3w, zwi\u0119kszenie wynik\u00f3w sprzeda\u017cowych oraz polepszenie satysfakcji klient\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\"><span class=\"hs-cta-node hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" id=\"hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-7530 lazyload\" id=\"hs-cta-img-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a.png\" alt=\"Sprawd\u017a, jak za\u0142o\u017cy\u0107 i wypromowa\u0107 sklep online  src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">>>&#8221;><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiedy_warto_wykorzystywac_cross-selling_i_up-selling\"><\/span><strong>Kiedy warto wykorzystywa\u0107 cross-selling i up-selling?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, kiedy mo\u017cna oferowa\u0107 swoim klientom towary w ramach cross- i up-sellingu? Ot\u00f3\u017c s\u0105 trzy opcje.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Przed zakupem<\/strong> \u2013 na karcie produktu warto umieszcza\u0107 listy innych produkt\u00f3w powi\u0105zanych lub podobnych.<\/li>\n\n\n\n<li><strong>Podczas zakupu<\/strong> \u2013 w koszyku zakupowym mo\u017cna stosowa\u0107 cross-selling. Je\u015bli klient przed dokonaniem p\u0142atno\u015bci zobaczy interesuj\u0105ce przedmioty odpowiadaj\u0105ce jego potrzebom, by\u0107 mo\u017ce dorzuci je do koszyka. Dzia\u0142a to na podobnej zasadzie jak umieszczanie s\u0142odyczy przy kasie w supermarkecie.<\/li>\n\n\n\n<li><strong>Po zakupie<\/strong> \u2013 za pomoc\u0105 e-mail marketingu warto przypomina\u0107 si\u0119 klientowi, pokazuj\u0105c mu inne produkty, kt\u00f3re mog\u0105 mu si\u0119 przyda\u0107.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Trzeba mie\u0107 na uwadze, \u017ce na og\u00f3\u0142 przekonanie istniej\u0105cego klienta do ponownego zakupu jest \u0142atwiejsze ni\u017c zdobycie nowego. Osoba, kt\u00f3ra zna ju\u017c dan\u0105 mark\u0119 i ma z ni\u0105 pozytywne do\u015bwiadczenia, ch\u0119tniej zaufa jej po raz kolejny. To dlatego tak wa\u017cna jest komunikacja posprzeda\u017cowa, czyli np. wysy\u0142anie do klient\u00f3w spersonalizowanych wiadomo\u015bci e-mail z produktami, kt\u00f3re mog\u0105 ich zainteresowa\u0107.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6f4f99de-985c-4d19-ab5a-8125789be2b3\"><span class=\"hs-cta-node hs-cta-6f4f99de-985c-4d19-ab5a-8125789be2b3\" id=\"hs-cta-6f4f99de-985c-4d19-ab5a-8125789be2b3\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6f4f99de-985c-4d19-ab5a-8125789be2b3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-7530 lazyload\" id=\"hs-cta-img-6f4f99de-985c-4d19-ab5a-8125789be2b3\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/320;border-width:0px;\" height=\"320\" width=\"1200\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6f4f99de-985c-4d19-ab5a-8125789be2b3.png\" alt=\"e-commerce_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6f4f99de-985c-4d19-ab5a-8125789be2b3', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dobrze_wdrozyc_cross-selling_i_up-selling_%E2%80%93_6_porad\"><\/span><strong>Jak dobrze wdro\u017cy\u0107 cross-selling i up-selling \u2013 6 porad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cross-selling i up-selling mog\u0105 znacznie zwi\u0119kszy\u0107 przychody Twojego sklepu, jednak tylko wtedy, gdy techniki te b\u0119d\u0105 w\u0142a\u015bciwie wykorzystywane. Jakie strategie warto zastosowa\u0107?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poznaj_swoja_grupe_odbiorcow\"><\/span><strong>Poznaj swoj\u0105 grup\u0119 odbiorc\u00f3w<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dowiedz si\u0119, kim s\u0105 Twoi klienci, jakie maj\u0105 preferencje zakupowe i na jakiej podstawie dokonuj\u0105 wybor\u00f3w \u2013 czy wa\u017cna jest dla nich niska cena, czy mo\u017ce s\u0105 w stanie zap\u0142aci\u0107 wi\u0119cej w zamian za wysok\u0105 jako\u015b\u0107?&nbsp;<\/p>\n\n\n\n<p>W tym celu skorzystaj z narz\u0119dzi takich jak np. Google Analytics 4, gdzie mo\u017cna sprawdzi\u0107 dane demograficzne (wiek, p\u0142e\u0107, miejsce zamieszkania itd.) oraz Hotjar, w kt\u00f3rym znajdziesz mapy cieplne, pokazuj\u0105ce jak internauci wchodz\u0105 w interakcje ze stron\u0105 Twojego sklepu. Poza tym warto te\u017c analizowa\u0107 opinie klient\u00f3w o produktach. S\u0105 one skarbnic\u0105 wiedzy na temat motywacji i cel\u00f3w zakupowych konsument\u00f3w.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zrozum_potrzeby_klientow_aby_personalizowac_oferte\"><\/span><strong>Zrozum potrzeby klient\u00f3w, aby personalizowa\u0107 ofert\u0119<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Co zrobi\u0107, aby proponowa\u0107 odbiorcom jak najlepiej dopasowane produkty? Postaw si\u0119 na miejscu swojego klienta. Okre\u015bl, jakie s\u0105 jego potrzeby i problemy oraz z jakimi wyzwaniami si\u0119 zmaga. Nast\u0119pnie <strong>pomy\u015bl, kt\u00f3re produkty mog\u0105 mu pom\u00f3<\/strong>c i w jaki spos\u00f3b u\u0142atwi\u0105 mu \u017cycie. Prezentuj takie, kt\u00f3re s\u0105 wzajemnie dopasowane oraz zgodne z intencj\u0105 zakupow\u0105 konsumenta.&nbsp;<\/p>\n\n\n\n<p>Przyk\u0142ad? Je\u015bli klient poszukuje taniego aparatu fotograficznego, to oferowanie mu najnowszego modelu lustrzanki nie b\u0119dzie dobrym rozwi\u0105zaniem. Lepiej zaproponowa\u0107 mu dodatkowe akcesoria.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"1200\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad-1015x1200.png\" alt=\"\" class=\"wp-image-7534 colorbox-7530 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad-1015x1200.png 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad-254x300.png 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad-135x160.png 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad-768x908.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad-696x823.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad-1068x1263.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad-355x420.png 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad-710x840.png 710w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/6-porad.png 1080w\" data-sizes=\"(max-width: 1015px) 100vw, 1015px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1015px; --smush-placeholder-aspect-ratio: 1015\/1200;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proponuj_atrakcyjne_cenowo_pakiety_produktow\"><\/span><strong>Proponuj atrakcyjne cenowo pakiety produkt\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby zach\u0119ci\u0107 klienta do wydania wi\u0119kszej kwoty, mo\u017cna zaoferowa\u0107 mu powi\u0105zane ze sob\u0105 produkty po\u0142\u0105czone w gotowy pakiet\/komplet, kt\u00f3ry b\u0119dzie mia\u0142 atrakcyjn\u0105 cen\u0119. Po\u0142\u0105cz wi\u0119c kilka pasuj\u0105cych do siebie produkt\u00f3w i zaproponuj rabat. Dla klienta to podw\u00f3jna korzy\u015b\u0107 \u2013 nie b\u0119dzie musia\u0142 wybiera\u0107 ka\u017cdej rzeczy osobno, a dodatkowo zaoszcz\u0119dzi pieni\u0105dze.&nbsp;<\/p>\n\n\n\n<p>Przyk\u0142adowo, zaoferuj aparat razem z dodatkowym akumulatorem, kart\u0105 pami\u0119ci i futera\u0142em. Klient i tak z du\u017cym prawdopodobie\u0144stwem (pr\u0119dzej czy p\u00f3\u017aniej) b\u0119dzie zainteresowany tymi produktami, wi\u0119c warto u\u0142atwi\u0107 mu zakup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pamietaj_o_odpowiedniej_komunikacji\"><\/span><strong>Pami\u0119taj o odpowiedniej komunikacji<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W przypadku cross- i up-sellingu kluczowe s\u0105 te\u017c w\u0142a\u015bciwe, przekonuj\u0105ce komunikaty. Wa\u017cne jest, aby wyja\u015bni\u0107 klientowi, dlaczego dana opcja b\u0119dzie dla niego korzystniejsza. Warto stosowa\u0107 logiczne uzasadnienia oraz <strong>pokazywa\u0107 zalety czy realn\u0105 warto\u015b\u0107 dro\u017cszego produktu<\/strong>. Nale\u017cy u\u017cywa\u0107 j\u0119zyka korzy\u015bci, kt\u00f3ry wska\u017ce odbiorcy powody, dla kt\u00f3rych powinien wyda\u0107 wi\u0119cej, ni\u017c pocz\u0105tkowo zamierza\u0142. Warto r\u00f3wnie\u017c si\u0119ga\u0107 po przekazy emocjonalne, aby wzbudza\u0107 ciekawo\u015b\u0107 i po\u017c\u0105dane odczucia.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zapewnij_wybor_ale_nie_za_szeroki\"><\/span><strong>Zapewnij wyb\u00f3r, ale nie za szeroki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Czy wiesz, \u017ce zbyt wiele mo\u017cliwo\u015bci wyboru mo\u017ce spowodowa\u0107 porzucenie koszyka? Klient, widz\u0105c du\u017co opcji mo\u017ce bowiem poczu\u0107 si\u0119 zagubiony.&nbsp; Nie b\u0119dzie wiedzia\u0142, kt\u00f3ry produkt jest najlepszy i w efekcie mo\u017ce ca\u0142kowicie zrezygnowa\u0107 z zakup\u00f3w. Nie pokazuj wi\u0119c dziesi\u0105tek powi\u0105zanych i podobnych produkt\u00f3w, z kt\u00f3rych trudno wybra\u0107 ten jeden. Znacznie lepiej jest zaprezentowa\u0107 mniejsz\u0105 liczb\u0119, ale niech b\u0119d\u0105 to rzeczy, kt\u00f3re s\u0105 bardziej dopasowane i mog\u0105 realnie interesowa\u0107 klienta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unikaj_nachalnej_promocji\"><\/span><strong>Unikaj nachalnej promocji<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pami\u0119taj te\u017c, \u017ce natarczywe wymuszanie na klientach zakupu kolejnych produkt\u00f3w daje efekt odwrotny do zamierzonego. Agresywna promocja tylko zniech\u0119ci odbiorc\u00f3w i mo\u017ce sprawi\u0107, \u017ce odejd\u0105 do Twojej konkurencji, czego z pewno\u015bci\u0105 nie chcesz. Unikaj wi\u0119c tego. Cross-selling i up-selling powinny by\u0107 jedynie sugesti\u0105.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\"><span class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-7530 lazyload\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\" alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ccb2ab25-2334-4479-993f-5deb6827013a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<p>Chcesz skutecznie sprzedawa\u0107 w Internecie? Skorzystaj ze wsparcia doradc\u00f3w internetowych WeNet. Specjali\u015bci stworz\u0105 dla Ciebie nowoczesny i funkcjonalny sklep online zgodny z aktualnymi trendami. Zaproponuj\u0105 przydatne narz\u0119dzia do rozwoju Twojego biznesu oraz pomog\u0105 Ci zwi\u0119kszy\u0107 wyniki sprzeda\u017cowe. Wejd\u017a na WeNet.pl, dowiedz si\u0119 wi\u0119cej i zam\u00f3w bezp\u0142atn\u0105 konsultacj\u0119.<\/p><div class=\"ihlzr69f2bb40e9d90\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7530 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rldnb69f2bb40e6a3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rldnb69f2bb40e6a3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rldnb69f2bb40e6a3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rldnb69f2bb40e6a3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rldnb69f2bb40e6a3e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;7530&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Cross-selling i up-selling w e-commerce, czyli jak zwi\u0119ksza\u0107 sprzeda\u017c&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017cdy w\u0142a\u015bciciel e-commerce chce, aby jego sklep internetowy generowa\u0142 jak najwi\u0119ksze przychody. Jednym ze sposob\u00f3w na skuteczn\u0105 sprzeda\u017c jest wdro\u017cenie takich strategii jak cross-selling i up-selling. Sprawd\u017a, czym s\u0105 te dwie techniki sprzeda\u017cowe i jaka jest mi\u0119dzy nimi r\u00f3\u017cnica. Dowiedz si\u0119, kiedy i jak mo\u017cna je wykorzystywa\u0107, aby przekona\u0107 klient\u00f3w do zwi\u0119kszenia warto\u015bci ich koszyka [&hellip;]<\/p>\n","protected":false},"author":101033,"featured_media":7531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[145,350,54,534,143,466,409,420,427,144,535,369],"class_list":["post-7530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-cross-selling","tag-e-commerce","tag-e-sklep","tag-optymalizacja-sklepu-internetowego","tag-platforma-e-commerce","tag-sklep-e-commerce","tag-sklep-internetowy","tag-up-selling","tag-zakupy-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cross-selling i up-selling \u2013 co to jest? Poznaj techniki sprzeda\u017cowe - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz, aby Tw\u00f3j e-sklep generowa\u0142 wi\u0119ksze zyski? Wykorzystaj skuteczne techniki, czyli cross- i up-selling. Dowiedz si\u0119 wi\u0119cej i zwi\u0119kszaj sprzeda\u017c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/cross-selling-i-up-selling-w-e-commerce-czyli-jak-zwiekszac-sprzedaz\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-selling i up-selling \u2013 co to jest? Poznaj techniki sprzeda\u017cowe\" \/>\n<meta property=\"og:description\" content=\"Chcesz, aby Tw\u00f3j e-sklep generowa\u0142 wi\u0119ksze zyski? Wykorzystaj skuteczne techniki, czyli cross- i up-selling. 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