{"id":7545,"date":"2023-05-04T14:00:31","date_gmt":"2023-05-04T12:00:31","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=7545"},"modified":"2026-04-29T10:38:43","modified_gmt":"2026-04-29T08:38:43","slug":"jak-pisac-skuteczne-tresci-seo","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-pisac-skuteczne-tresci-seo\/","title":{"rendered":"Jak pisa\u0107 skuteczne tre\u015bci SEO?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/jak-pisac-teksty-seo.jpg\" alt=\"jak pisa\u0107 teksty pozycjonowanie\" class=\"wp-image-7555 colorbox-7545 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/jak-pisac-teksty-seo.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/jak-pisac-teksty-seo-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/jak-pisac-teksty-seo-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/jak-pisac-teksty-seo-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/jak-pisac-teksty-seo-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/jak-pisac-teksty-seo-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/jak-pisac-teksty-seo-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Teksty SEO tworzymy z dw\u00f3ch g\u0142\u00f3wnych powod\u00f3w \u2013 maj\u0105 one przyci\u0105gn\u0105\u0107 u\u017cytkownika na stron\u0119 www i wygenerowa\u0107 r\u00f3\u017cnego typu konwersje lub po\u015brednio w tym pomaga\u0107. Jak to osi\u0105gn\u0105\u0107? Musisz je napisa\u0107 tak, by zar\u00f3wno czytelnik, jak i roboty wyszukiwarki, uzna\u0142y je za przydatne. A w efekcie pokazywa\u0142y si\u0119 wysoko w wynikach organicznych.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-pisac-skuteczne-tresci-seo\/#Skuteczne_tresci%E2%80%A6_czyli_jakie\" >Skuteczne tre\u015bci\u2026 czyli jakie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-pisac-skuteczne-tresci-seo\/#Okresl_grupy_odbiorcow\" >Okre\u015bl grupy odbiorc\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-pisac-skuteczne-tresci-seo\/#Rodzaj_tresci_i_dobor_slow_kluczowych\" >Rodzaj tre\u015bci i dob\u00f3r s\u0142\u00f3w kluczowych<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-pisac-skuteczne-tresci-seo\/#Gdzie_szukac_slow_kluczowych_do_tresci_SEO\" >Gdzie szuka\u0107 s\u0142\u00f3w kluczowych do tre\u015bci SEO?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-pisac-skuteczne-tresci-seo\/#Jak_pisac_skuteczne_tresci_%E2%80%93_wskazowki_do_tekstow_SEO\" >Jak pisa\u0107 skuteczne tre\u015bci \u2013 wskaz\u00f3wki do tekst\u00f3w SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-pisac-skuteczne-tresci-seo\/#Czy_warto_pisac_tresci_SEO\" >Czy warto pisa\u0107 tre\u015bci SEO?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skuteczne_tresci%E2%80%A6_czyli_jakie\"><\/span>Skuteczne tre\u015bci\u2026 czyli jakie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Skuteczne tre\u015bci SEO to takie, kt\u00f3re spe\u0142niaj\u0105 wspomniane we wst\u0119pie za\u0142o\u017cenia, czyli <strong>przynosz\u0105 ruch i konwersje<\/strong>. A m\u00f3wi\u0105c o konwersjach \u2013 nie mam na my\u015bli jedynie zakupu. Konwersj\u0105 mo\u017ce by\u0107 za\u0142o\u017cenie konta, zapis do newslettera, pobranie pliku, klikni\u0119cie linku, przycisku, a nawet numeru telefonu. Przyk\u0142ad\u00f3w mo\u017cna mno\u017cy\u0107.<\/p>\n\n\n\n<p><strong>By jednak m\u00f3wi\u0107 o jakiejkolwiek konwersji, najpierw u\u017cytkownik musi wej\u015b\u0107 na Twoj\u0105 witryn\u0119<\/strong>. Je\u015bli od razu nie wpisuje adresu strony (bo go nie zna lub zapomnia\u0142), musi j\u0105 znale\u017a\u0107 w wyszukiwarce. Proste? Problem polega na tym, \u017ce musisz wej\u015b\u0107 w buty takiego internauty i okre\u015bli\u0107, na jakie frazy mo\u017cesz si\u0119 mu pokaza\u0107.<\/p>\n\n\n\n<p>By pisa\u0107 skuteczne tre\u015bci SEO, musisz wi\u0119c:<\/p>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Okre\u015bli\u0107 grupy odbiorc\u00f3w.<\/li>\n\n\n\n<li>Dobra\u0107 s\u0142owa kluczowe o poprawnej intencji do swoich tre\u015bci.<\/li>\n\n\n\n<li>Napisa\u0107 i zoptymalizowa\u0107 tekst.<\/li>\n<\/ol>\n\n\n\n<p>Poni\u017cej dowiesz si\u0119, jak pracowa\u0107 na ka\u017cdym z tych 3 etap\u00f3w, by Twoja strona www mia\u0142a szans\u0119 na wysokie pozycje w wyszukiwarce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Okresl_grupy_odbiorcow\"><\/span>Okre\u015bl grupy odbiorc\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Znajomo\u015b\u0107 grup odbiorc\u00f3w pomo\u017ce Ci pisa\u0107 skuteczne tre\u015bci zar\u00f3wno dla sta\u0142ych u\u017cytkownik\u00f3w, jak i dla nowych os\u00f3b<\/strong>. Taka wiedza przyda Ci si\u0119 do dzia\u0142a\u0144 reklamowych oraz podczas planowania kolejnych tekst\u00f3w na stron\u0119 internetow\u0105.<\/p>\n\n\n\n<p>Wyt\u0142umacz\u0119 to na przyk\u0142adzie:<\/p>\n\n\n\n<p>Za\u0142\u00f3\u017cmy, \u017ce prowadzisz biuro podr\u00f3\u017cy i w ofercie masz r\u00f3\u017cnego rodzaju wyjazdy \u2013 krajowe, zagraniczne, weekendowe i d\u0142u\u017csze. U\u017cytkownicy odwiedzaj\u0105cy Twoj\u0105 stron\u0119 to szeroki przekr\u00f3j spo\u0142ecze\u0144stwa. B\u0119d\u0105 to osoby zainteresowane egzotycznymi kierunkami i ci, kt\u00f3rzy wol\u0105 zwiedza\u0107 Polsk\u0119. Znajduj\u0105 si\u0119 tam i single, i rodziny z dzie\u0107mi.<\/p>\n\n\n\n<p>Nie wrzucaj wi\u0119c wszystkich do jednego worka o nazwie \u201ezainteresowani podr\u00f3\u017cami\u201d, tylko ich podziel. W tym celu przygotuj sobie tzw. persony. Stw\u00f3rz reprezentanta dla ka\u017cdego zbioru ludzi, kt\u00f3ry b\u0119dzie odzwierciedla\u0107 najwa\u017cniejsze cechy takiej grupy. Mo\u017ce ni\u0105 by\u0107 np. Jan Kowalski \u2013 lat 34, singiel z Warszawy, programista. To tylko podstawowe informacje. Przede wszystkim musisz okre\u015bli\u0107 jego zainteresowania, zachowania, czego poszukuje i dlaczego. Zastan\u00f3w si\u0119, co wp\u0142ywa na jego decyzje, jakie ma potrzeby itd.<\/p>\n\n\n\n<p>W Internecie s\u0105 dost\u0119pne narz\u0119dzia, kt\u00f3re pomog\u0105 Ci zaprojektowa\u0107 takie profile klient\u00f3w, np. Make my persona.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"653\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/make-my-persona-1200x653.png\" alt=\"make my persona\" class=\"wp-image-7547 colorbox-7545 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/make-my-persona-1200x653.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/make-my-persona-551x300.png 551w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/make-my-persona-200x109.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/make-my-persona-768x418.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/make-my-persona-696x379.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/make-my-persona-1068x581.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/make-my-persona-772x420.png 772w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/make-my-persona.png 1250w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/653;\" \/><figcaption class=\"wp-element-caption\"><em>\u0179r\u00f3d\u0142o: https:\/\/www.hubspot.com\/make-my-persona<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rodzaj_tresci_i_dobor_slow_kluczowych\"><\/span>Rodzaj tre\u015bci i dob\u00f3r s\u0142\u00f3w kluczowych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Po wpisaniu do wyszukiwarki bardzo og\u00f3lnego has\u0142a \u201eko\u0142o\u201d na pierwszej stronie wyszukiwania widz\u0119 reklam\u0119 produkt\u00f3w do \u0142azienki i strony z ofertami marki Ko\u0142o.<\/p>\n\n\n\n<p>W wynikach s\u0105 te\u017c: oficjalna witryna miasta\u2026 Ko\u0142o oraz jego opis z Wikipedii, a tak\u017ce obrazy. Tak, s\u0105 tam po prostu kolorowe k\u00f3\u0142ka, jak i ko\u0142o do samochodu. Co ciekawe, na mapie zamiast miasta pojawi\u0142 mi si\u0119 \u201ePolski Zwi\u0105zek W\u0119dkarski. Ko\u0142o\u201d.<\/p>\n\n\n\n<p>Sytuacja si\u0119 zmienia, gdy wpisz\u0119 \u201eko\u0142o rowerowe\u201d. W wyszukiwarce pojawiaj\u0105 si\u0119 strony kategorii (i oczywi\u015bcie reklamy).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"404\" height=\"1200\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-404x1200.png\" alt=\"google wyniki wyszukiwania\" class=\"wp-image-7548 colorbox-7545 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-404x1200.png 404w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-101x300.png 101w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-54x160.png 54w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-768x2283.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-517x1536.png 517w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-689x2048.png 689w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-696x2069.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-141x420.png 141w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe-283x840.png 283w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/wyszukiwania-google-kolo-rowerowe.png 852w\" data-sizes=\"(max-width: 404px) 100vw, 404px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 404px; --smush-placeholder-aspect-ratio: 404\/1200;\" \/><\/figure>\n<\/div>\n\n\n<p>Strony produkt\u00f3w w wynikach organicznych wy\u015bwietlaj\u0105 si\u0119 po wpisaniu konkretniejszej frazy, np. \u201eKo\u0142o tylne SHIMANO Deore WH-MT500\u201d. Gdy jednak wybior\u0119 fraz\u0119 informacyjn\u0105 \u201eJaki rozmiar ko\u0142a do roweru mtb\u201d \u2013 zobacz\u0119 artyku\u0142y poradnikowe na blogach.<\/p>\n\n\n\n<p>Jak wi\u0119c widzisz, <strong>w zale\u017cno\u015bci od rodzaju frazy<\/strong> <strong>(informacyjna, zakupowa, og\u00f3lna itd.)<\/strong> <strong>w wynikach wyszukiwania pokazuj\u0105 si\u0119 inne typy tre\u015bci<\/strong>. Przy og\u00f3lnym s\u0142owie \u201eko\u0142o\u201d mamy miszmasz (z przewag\u0105 stron powi\u0105zanych z mark\u0105) ze wzgl\u0119du na to, \u017ce zapytanie jest s\u0142abo sprecyzowane. W pozosta\u0142ych przypadkach wy\u015bwietlaj\u0105 si\u0119 w miar\u0119 jednolite wyniki, np. strony kategorii czy artyku\u0142y blogowe. To te\u017c oznacza, \u017ce intencj\u0119 frazy mo\u017cesz \u0142atwo okre\u015bli\u0107. Po prostu sprawd\u017a, jakie rodzaje tre\u015bci pojawiaj\u0105 si\u0119 na wybrane s\u0142owo kluczowe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gdzie_szukac_slow_kluczowych_do_tresci_SEO\"><\/span>Gdzie szuka\u0107 s\u0142\u00f3w kluczowych do tre\u015bci SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Fraz mo\u017cesz szuka\u0107 z pomoc\u0105 Google<\/strong>: w autouzupe\u0142nianiu, podobnych pytaniach lub w udost\u0119pnianych przez firm\u0119 narz\u0119dziach. Niestety w wi\u0119kszo\u015bci tych rozwi\u0105za\u0144 nie poznasz do ko\u0144ca potencja\u0142u frazy (najprzydatniejszy b\u0119dzie tu system Google Ads, je\u015bli masz aktywne kampanie reklamowe).<\/p>\n\n\n\n<p><em>Podpowiedzi w wyszukiwarce Google na fraz\u0119 \u201epomidory na balkonie\u201d: autouzupe\u0142nianie, podobne pytania i podobne wyszukiwania.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"566\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/podpowiedzi-wyszukiwarka-google-1200x566.png\" alt=\"\" class=\"wp-image-7549 colorbox-7545 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/podpowiedzi-wyszukiwarka-google-1200x566.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/podpowiedzi-wyszukiwarka-google-636x300.png 636w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/podpowiedzi-wyszukiwarka-google-200x94.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/podpowiedzi-wyszukiwarka-google-768x362.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/podpowiedzi-wyszukiwarka-google-696x328.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/podpowiedzi-wyszukiwarka-google-1068x504.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/podpowiedzi-wyszukiwarka-google-890x420.png 890w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/podpowiedzi-wyszukiwarka-google.png 1253w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/566;\" \/><\/figure>\n\n\n\n<p>Je\u015bli zale\u017cy Ci na konkretniejszych wynikach, to takie znajdziesz np. <a href=\"https:\/\/app.semstorm.com\/keywords\"><strong>w narz\u0119dziu s\u0142\u00f3w kluczowych SEMSTORM<\/strong><\/a>. Zobaczysz tu \u015bredni\u0105 liczb\u0119 wyszukiwania w miesi\u0105cu, CPC, konkurencyjno\u015b\u0107 frazy i kilka innych dodatkowych wska\u017anik\u00f3w, kt\u00f3re pomog\u0105 Ci wybra\u0107 najlepsze s\u0142owa kluczowe z listy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rzeczywiste zapytania u\u017cytkownik\u00f3w (idealne jako tematy na bloga) znajdziesz w Generatorze Temat\u00f3w SEMSTORM.<\/li>\n\n\n\n<li>W module E-commerce (dla opis\u00f3w produkt\u00f3w i kategorii) narz\u0119dzie analizuje s\u0142owa kluczowe z najwi\u0119kszych platform sprzeda\u017cowych, np. Amazon, OLX, Google Shopping itd.<\/li>\n\n\n\n<li>Tryb SEO zapewnia Ci r\u00f3\u017cnorodne wyniki z wyszukiwarki Google, kt\u00f3re wykorzystasz w pracy nad pozycj\u0105 strony.<\/li>\n<\/ul>\n\n\n\n<p><em>Przyk\u0142adowe frazy i tematy z narz\u0119dzia s\u0142\u00f3w kluczowych SEMSTORM<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1042\" height=\"694\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/generator-tematow-semstorm.png\" alt=\"semstorm generator temat\u00f3w seo\n\" class=\"wp-image-7550 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/generator-tematow-semstorm.png 1042w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/generator-tematow-semstorm-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/generator-tematow-semstorm-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/generator-tematow-semstorm-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/generator-tematow-semstorm-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/generator-tematow-semstorm-631x420.png 631w\" data-sizes=\"(max-width: 1042px) 100vw, 1042px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1042px; --smush-placeholder-aspect-ratio: 1042\/694;\" \/><\/figure>\n\n\n\n<p>Gdy wybierzesz ju\u017c rodzaj tre\u015bci i swoj\u0105 g\u0142\u00f3wn\u0105 fraz\u0119, to taki tekst musisz oczywi\u015bcie napisa\u0107 i zoptymalizowa\u0107. Tylko pami\u0119taj, by do tekst\u00f3w wybiera\u0107 s\u0142owa kluczowe, kt\u00f3re s\u0105 powi\u0105zane z og\u00f3ln\u0105 tematyk\u0105 Twojej witryny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_pisac_skuteczne_tresci_%E2%80%93_wskazowki_do_tekstow_SEO\"><\/span>Jak pisa\u0107 skuteczne tre\u015bci \u2013 wskaz\u00f3wki do tekst\u00f3w SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tre\u015bci <a href=\"https:\/\/wenet.pl\/artykuly\/seo\/artykul\/co-to-jest-seo-189357\">SEO<\/a> musz\u0105 by\u0107 wysokiej jako\u015bci i spe\u0142nia\u0107 wymagania wyszukiwarki (optymalizacja) oraz u\u017cytkownik\u00f3w (warto\u015b\u0107 i u\u017cyteczno\u015b\u0107).<\/p>\n\n\n\n<p>Podczas pisania, formatowania i optymalizacji tre\u015bci kieruj si\u0119 tymi wskaz\u00f3wkami:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Umiejscowienie fraz ma znaczenie<\/strong> \u2013 warto zamieszcza\u0107 je w tytule i nag\u0142\u00f3wkach, we wst\u0119pie, w atrybutach ALT, znacznikach meta title i meta description (nie ma wp\u0142ywu na SEO, ale rzuca si\u0119 w oczy \u2013 je\u015bli Google go wybierze do wy\u015bwietlenia) oraz oczywi\u015bcie w samych akapitach czy w listach.<\/li>\n\n\n\n<li><strong>Odmieniaj s\u0142owa kluczowe<\/strong> \u2013 algorytmy wyszukiwarek daj\u0105 sobie z nimi rad\u0119.<\/li>\n\n\n\n<li><strong>Im d\u0142u\u017csza tre\u015b\u0107, tym wi\u0119cej razy mo\u017cesz powt\u00f3rzy\u0107 swoj\u0105 g\u0142\u00f3wn\u0105 fraz\u0119<\/strong> bez utraty naturalnego brzmienia tekstu. W kr\u00f3tszych publikacjach nie powtarzaj jej r\u00f3wnie cz\u0119sto, bo tre\u015bci przesyconych s\u0142owami kluczowymi nie lubi ani robot, ani cz\u0142owiek.<\/li>\n\n\n\n<li><strong>Liczba znak\u00f3w ze spacjami nie przes\u0105dza o pozycji w wynikach wyszukiwania<\/strong> \u2013 nie jest to kluczowy czynnik. Lepiej pisz tre\u015bci o takiej d\u0142ugo\u015bci, by wyczerpa\u0107 temat i nie la\u0107 wody.<\/li>\n\n\n\n<li><strong>Tw\u00f3rz nag\u0142\u00f3wki w odpowiedniej kolejno\u015bci<\/strong> (nie zamieniaj H3 z H2 miejscami, bo \u0142adniej wygl\u0105da).<\/li>\n\n\n\n<li><strong>Stosuj pogrubienia na s\u0142owach kluczowych w tre\u015bci<\/strong>, jednak nie na samej frazie, a ca\u0142ych zdaniach. Pokazuj te\u017c w ten spos\u00f3b najistotniejsze informacje dla czytelnika.<\/li>\n\n\n\n<li><strong>Dodaj do tekstu co\u015b od siebie<\/strong> \u2013 co\u015b, co jest warto\u015bciowe dla u\u017cytkownika i nie ma tego na innych stronach, np. case study, w\u0142asn\u0105 histori\u0119, autorskie porady.<\/li>\n<\/ul>\n\n\n\n<p>Tekst mo\u017cesz pisa\u0107 i optymalizowa\u0107 samodzielnie lub wykorzysta\u0107 do tego specjalny edytor SEO, np. <a href=\"https:\/\/app.semstorm.com\/editor\" rel=\"nofollow\">Asystenta Contentu<\/a>. Wpisujesz do niego swoje s\u0142owo kluczowe oraz wybierasz \u017ar\u00f3d\u0142o danych do analizy (SEO, blog, news, e-commerce).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"909\" height=\"726\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-glowne-slowo.png\" alt=\"asystent contentu seo ai\" class=\"wp-image-7551 colorbox-7545 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-glowne-slowo.png 909w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-glowne-slowo-376x300.png 376w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-glowne-slowo-200x160.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-glowne-slowo-768x613.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-glowne-slowo-696x556.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-glowne-slowo-526x420.png 526w\" data-sizes=\"(max-width: 909px) 100vw, 909px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 909px; --smush-placeholder-aspect-ratio: 909\/726;\" \/><\/figure>\n\n\n\n<p>Sztuczna inteligencja sprawdza 20 topowych stron, kt\u00f3re pokazuj\u0105 si\u0119 na wybran\u0105 fraz\u0119 i na podstawie znajduj\u0105cych si\u0119 tam tre\u015bci podaje gotowe wytyczne:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gdzie i ile razy powinno pojawi\u0107 si\u0119 wybrane przez Ciebie s\u0142owo kluczowe;<\/li>\n\n\n\n<li>jakie dodatkowe frazy s\u0105 u\u017cywane w tre\u015bciach konkurent\u00f3w;<\/li>\n\n\n\n<li>ile znak\u00f3w ze spacjami, nag\u0142\u00f3wk\u00f3w, obrazk\u00f3w, pogrubie\u0144 itd. powinna mie\u0107 publikacja.<\/li>\n<\/ul>\n\n\n\n<p><em>Wytyczne SEO na podstawie analizy konkurencji pojawiaj\u0105 w bocznych sekcjach edytora.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1099\" height=\"617\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-wytyczne-seo.png\" alt=\"sztuczna inteligencja wskaz\u00f3wki seo\" class=\"wp-image-7552 colorbox-7545 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-wytyczne-seo.png 1099w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-wytyczne-seo-534x300.png 534w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-wytyczne-seo-200x112.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-wytyczne-seo-768x431.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-wytyczne-seo-696x391.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-wytyczne-seo-1068x600.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-wytyczne-seo-748x420.png 748w\" data-sizes=\"(max-width: 1099px) 100vw, 1099px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1099px; --smush-placeholder-aspect-ratio: 1099\/617;\" \/><\/figure>\n\n\n\n<p>Takie rozwi\u0105zanie b\u0119dzie szczeg\u00f3lnie przydatne, gdy chcesz zabra\u0107 si\u0119 porz\u0105dnie do pracy z tre\u015bci\u0105. Publikuj\u0105c systematycznie, dajesz sygna\u0142 robotom wyszukiwarki, \u017ce na stronie ca\u0142y czas co\u015b si\u0119 dzieje i warto j\u0105 znowu odwiedzi\u0107.<\/p>\n\n\n\n<p>Je\u015bli chcesz zaoszcz\u0119dzi\u0107 czas nie tylko na researchu \u2013 <strong>w Asystencie Contentu mo\u017cesz te\u017c wygenerowa\u0107 tre\u015bci za pomoc\u0105 AI<\/strong>. Sztuczna inteligencja doko\u0144czy rozpocz\u0119te zdanie lub stworzy tre\u015b\u0107 na podstawie polecenia (np. wygeneruje plan nag\u0142\u00f3wk\u00f3w czy ca\u0142y rozdzia\u0142 o danym zagadnieniu lub opis produktu\/us\u0142ugi na podstawie podanych informacji).<\/p>\n\n\n\n<p><em>Przyk\u0142ad tre\u015bci wygenerowanej za pomoc\u0105 AI \u2013 na czerwono zaznaczone jest polecenie, a na zielono odpowied\u017a sztucznej inteligencji.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"930\" height=\"695\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-naglowki-ai.png\" alt=\"tworzenie tre\u015bci ze sztuczn\u0105 inteligencj\u0105\" class=\"wp-image-7553 colorbox-7545 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-naglowki-ai.png 930w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-naglowki-ai-401x300.png 401w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-naglowki-ai-200x149.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-naglowki-ai-768x574.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-naglowki-ai-80x60.png 80w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-naglowki-ai-265x198.png 265w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-naglowki-ai-696x520.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/asystent-contentu-naglowki-ai-562x420.png 562w\" data-sizes=\"(max-width: 930px) 100vw, 930px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 930px; --smush-placeholder-aspect-ratio: 930\/695;\" \/><\/figure>\n\n\n\n<p>Nie ma znaczenia czy generujesz tre\u015b\u0107, czy piszesz j\u0105 samodzielnie \u2013 zawsze czytaj publikacje przed ich udost\u0119pnieniem na stronie. Dodatkowo przy generowaniu tekst\u00f3w z AI konieczna jest kontrola merytoryczna. Podczas korekty warto skr\u00f3ci\u0107 niekt\u00f3re akapity i zdania, by zapewni\u0107 czytelnikom lepszy odbi\u00f3r tre\u015bci. <strong>Zar\u00f3wno poprawno\u015b\u0107 (liter\u00f3wki itp.), jak i czytelno\u015b\u0107, mo\u017ce sprawdzi\u0107 za Ciebie wspomniany edytor SEO.<\/strong><\/p>\n\n\n\n<p>Chcesz wypr\u00f3bowa\u0107 za darmo Asystenta Contentu i inne narz\u0119dzia SEMSTORM?<\/p>\n\n\n\n<p><a href=\"https:\/\/lp.semstorm.com\/content-tool\/\" rel=\"nofollow\">&gt;&gt;&gt; Za\u0142\u00f3\u017c bezp\u0142atne konto<\/a> i przez 14 dni korzystaj z ca\u0142ej platformy do SEO i content marketingu. Masz ju\u017c konto? <a href=\"https:\/\/app.semstorm.com\/demo?code=testslowAI\" rel=\"nofollow\">Odbierz pakiet s\u0142\u00f3w AI do test\u00f3w.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_warto_pisac_tresci_SEO\"><\/span>Czy warto pisa\u0107 tre\u015bci SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oczywi\u015bcie, \u017ce warto. O ile pilnujemy jako\u015bci tre\u015bci. Teksty przesycone s\u0142owami kluczowymi i bez specjalnej warto\u015bci dla u\u017cytkownik\u00f3w mog\u0105 by\u0107 obosiecznym mieczem w walce o miejsca w rankingu. Google, wraz z wprowadzeniem aktualizacji Helpful Content, podchodzi nieco bardziej rygorystycznie do oceny tre\u015bci. <strong>Mierne teksty mog\u0105 mie\u0107 niekorzystny wp\u0142yw na ca\u0142\u0105 witryn\u0119, a nie tylko na pozycje pojedynczej podstrony.<\/strong><\/p>\n\n\n\n<p>Pami\u0119taj te\u017c, \u017ce rzetelny tekst budzi zaufanie i pokazuje Ci\u0119 jako eksperta. Tre\u015bci SEO pomagaj\u0105 stronie zdobywa\u0107 topowe miejsca w wynikach wyszukiwania, buduj\u0105 rozpoznawalno\u015b\u0107 marki lub po prostu pomagaj\u0105 Twoim klientom w podejmowaniu decyzji zakupowych.<\/p><div class=\"tajzg69f2bffbc0f7d\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7545 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tajzg69f2bffbc0f7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tajzg69f2bffbc0f7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tajzg69f2bffbc0f7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tajzg69f2bffbc0f7d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tajzg69f2bffbc0f7d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cobzm69f2bffbc0ed8\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7545 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cobzm69f2bffbc0ed8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cobzm69f2bffbc0ed8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cobzm69f2bffbc0ed8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cobzm69f2bffbc0ed8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cobzm69f2bffbc0ed8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"adbbp69f2bffbc0e43\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7545 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.adbbp69f2bffbc0e43 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.adbbp69f2bffbc0e43 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.adbbp69f2bffbc0e43 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.adbbp69f2bffbc0e43 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.adbbp69f2bffbc0e43 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dbtki69f2bffbc0da9\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7545 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dbtki69f2bffbc0da9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dbtki69f2bffbc0da9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dbtki69f2bffbc0da9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dbtki69f2bffbc0da9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dbtki69f2bffbc0da9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"eqplc69f2bffbc0d23\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7545 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.eqplc69f2bffbc0d23 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.eqplc69f2bffbc0d23 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.eqplc69f2bffbc0d23 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.eqplc69f2bffbc0d23 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.eqplc69f2bffbc0d23 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"obcmd69f2bffbc0ca3\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7545 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.obcmd69f2bffbc0ca3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.obcmd69f2bffbc0ca3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.obcmd69f2bffbc0ca3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.obcmd69f2bffbc0ca3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.obcmd69f2bffbc0ca3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ryfoo69f2bffbc0c1e\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7545 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ryfoo69f2bffbc0c1e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ryfoo69f2bffbc0c1e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ryfoo69f2bffbc0c1e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ryfoo69f2bffbc0c1e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ryfoo69f2bffbc0c1e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wfqnx69f2bffbc0b98\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-7545 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wfqnx69f2bffbc0b98 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wfqnx69f2bffbc0b98 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wfqnx69f2bffbc0b98 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wfqnx69f2bffbc0b98 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wfqnx69f2bffbc0b98 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uewjt69f2bffbc0af7\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7545 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wvxqy69f2bffbc09ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wvxqy69f2bffbc09ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wvxqy69f2bffbc09ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wvxqy69f2bffbc09ba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wvxqy69f2bffbc09ba {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;7545&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak pisa\u0107 skuteczne tre\u015bci SEO?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teksty SEO tworzymy z dw\u00f3ch g\u0142\u00f3wnych powod\u00f3w \u2013 maj\u0105 one przyci\u0105gn\u0105\u0107 u\u017cytkownika na stron\u0119 www i wygenerowa\u0107 r\u00f3\u017cnego typu konwersje lub po\u015brednio w tym pomaga\u0107. Jak to osi\u0105gn\u0105\u0107? Musisz je napisa\u0107 tak, by zar\u00f3wno czytelnik, jak i roboty wyszukiwarki, uzna\u0142y je za przydatne. A w efekcie pokazywa\u0142y si\u0119 wysoko w wynikach organicznych. Skuteczne tre\u015bci\u2026 czyli [&hellip;]<\/p>\n","protected":false},"author":101038,"featured_media":7555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[54,101,25,181],"class_list":["post-7545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-ciekawostki-2","tag-content-marketing","tag-pozycjonowanie","tag-seo-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak pisa\u0107 skuteczne tre\u015bci SEO? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-pisac-skuteczne-tresci-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak pisa\u0107 skuteczne tre\u015bci SEO?\" \/>\n<meta property=\"og:description\" content=\"Teksty SEO tworzymy z dw\u00f3ch g\u0142\u00f3wnych powod\u00f3w \u2013 maj\u0105 one przyci\u0105gn\u0105\u0107 u\u017cytkownika na stron\u0119 www i wygenerowa\u0107 r\u00f3\u017cnego typu konwersje lub po\u015brednio w tym pomaga\u0107. Jak to osi\u0105gn\u0105\u0107? Musisz je napisa\u0107 tak, by zar\u00f3wno czytelnik, jak i roboty wyszukiwarki, uzna\u0142y je za przydatne. A w efekcie pokazywa\u0142y si\u0119 wysoko w wynikach organicznych. 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