{"id":761,"date":"2015-03-02T22:25:40","date_gmt":"2015-03-02T21:25:40","guid":{"rendered":"http:\/\/wenet.pl\/?p=761"},"modified":"2023-11-14T11:21:25","modified_gmt":"2023-11-14T10:21:25","slug":"badanie-zaufania-do-reklamy-w-telewizji-a-seo","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/badanie-zaufania-do-reklamy-w-telewizji-a-seo\/","title":{"rendered":"Badanie zaufania do reklamy w telewizji, a SEO"},"content":{"rendered":"<p>Na pocz\u0105tek przedstawiam raport z badania przeprowadzonego przez o\u015brodek badawczy IRCenter na temat <strong>zaufania do reklamy telewizyjnej<\/strong>. Raport ten to pr\u00f3ba odpowiedzi na pytania jaka jest ilo\u015b\u0107 os\u00f3b deklaruj\u0105cych zaufanie do reklamy telewizyjnej i kim te osoby s\u0105. Co powoduje, \u017ce jednym reklamom ufamy bardziej, podczas gdy inne reklamy krytykujemy i odruchowo zmieniamy kana\u0142 w telewizji lub wyciszamy g\u0142os w telewizorze? I najwa\u017cniejsze <strong>jakie to ma odniesienie do SEO<\/strong> i czy mo\u017cemy wynie\u015b\u0107\u00a0co\u015b warto\u015bciowego z tego badania? Okazuje si\u0119, \u017ce dosy\u0107 sporo :)<\/p>\n<p>Reklamy w telewizji wzbudzaj\u0105 zaufanie mniej wi\u0119cej u trzydziestu procent badanych internaut\u00f3w. I nie jest to jednak wynik najlepszy bowiem reklamy telewizyjne ust\u0119puj\u0105 pola, uwaga&#8230; <strong>stronom www producent\u00f3w<\/strong>, <strong>forom internetowym<\/strong> oraz <strong>rekomendacjom znajomych<\/strong>. Grup\u0105 wiekow\u0105 najbardziej ufaj\u0105c\u0105 reklamom wy\u015bwietlanym w telewizji s\u0105 osoby do 24 roku \u017cycia. Jako ciekawostk\u0119 mo\u017cna wspomnie\u0107 i\u017c zwykle to cz\u0119\u015bciej m\u0119\u017cczy\u017ani ni\u017c kobiety deklaruj\u0105 wi\u0119ksze zaufanie do reklam.<\/p>\n<h2>\u0179r\u00f3d\u0142a opinii na temat marek i produkt\u00f3w wzbudzaj\u0105ce najwi\u0119ksze zaufanie<\/h2>\n<figure id=\"attachment_763\" aria-describedby=\"caption-attachment-763\" style=\"width: 654px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-763 colorbox-761 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/03\/wykres-reklama-zaufanie.jpg\" alt=\"zaufanie do reklam\" width=\"654\" height=\"404\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/03\/wykres-reklama-zaufanie.jpg 1024w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/03\/wykres-reklama-zaufanie-200x123.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/03\/wykres-reklama-zaufanie-486x300.jpg 486w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/03\/wykres-reklama-zaufanie-768x474.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/03\/wykres-reklama-zaufanie-356x220.jpg 356w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/03\/wykres-reklama-zaufanie-696x430.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/03\/wykres-reklama-zaufanie-681x420.jpg 681w\" data-sizes=\"(max-width: 654px) 100vw, 654px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 654px; --smush-placeholder-aspect-ratio: 654\/404;\" \/><figcaption id=\"caption-attachment-763\" class=\"wp-caption-text\">\u0179r\u00f3d\u0142o: O\u015brodek Bada\u0144 IRCenter na temat zaufania jakie wzbudzaj\u0105 reklamy telewizyjne, reprezentatywna grupa badanych N=401<\/figcaption><\/figure>\n<h2>Jakie reklamy nie wzbudzaj\u0105 zaufania?<\/h2>\n<p>Przys\u0142uchuj\u0105c si\u0119 dyskusjom o braku zaufania, badacze z IRCenter wyra\u017anie wyodr\u0119bnili reklamy grup produkt\u00f3w, kt\u00f3re budz\u0105 najwi\u0119ksze w\u0105tpliwo\u015bci. Na pierwszym miejscu s\u0105 <strong>materia\u0142y reklamowe z bran\u017cy farmaceutycznej oraz kosmetycznej<\/strong>. W\u0105tpliwo\u015b\u0107 dotycz\u0105ca lek\u00f3w i kosmetyk\u00f3w dotyczy skuteczno\u015bci ich dzia\u0142ania. <strong>Najmniejsze zaufanie wzbudzaj\u0105 aktorzy graj\u0105cy w reklamach<\/strong>, kt\u00f3rzy powo\u0142uj\u0105 si\u0119 na w\u0142asne do\u015bwiadczenie.<\/p>\n<p>Badanie spo\u0142eczne przeprowadzone przez IRCenter <strong>ujawni\u0142o r\u00f3wnie\u017c rosn\u0105c\u0105 \u015bwiadomo\u015b\u0107 internaut\u00f3w<\/strong>, kt\u00f3rzy w <a href=\"https:\/\/wenet.pl\/blog\/\">mediach spo\u0142eczno\u015bciowych<\/a> cz\u0119sto zach\u0119caj\u0105 do zwracania uwagi na sk\u0142ad i informacje podane w ulotkach do\u0142\u0105czonych do lek\u00f3w czy kosmetyk\u00f3w.<\/p>\n<p>Pomimo niezbyt du\u017cego poziomu zaufania do reklam wy\u015bwietlanych w telewizji, badani internauci przyznawali, \u017ce lubi\u0105 ogl\u0105da\u0107 spoty reklamowe ze wzgl\u0119du na ich atrakcyjno\u015b\u0107 i humor. <strong>Specjali\u015bci z o\u015brodka IRCenter por\u00f3wnuj\u0105 reklamy telewizyjne do virali dost\u0119pnych w sieci<\/strong>. Spos\u00f3b ich odbioru znacznie odbiega od tradycyjnego ogl\u0105dania reklam w telewizji.<br \/>\nMi podoba si\u0119 szczeg\u00f3lnie TOP5, a Wam? ;)<\/p><div class=\"yvmmo69f2c6fc94924\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-761 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.millr69f2c6fc947bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.millr69f2c6fc947bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.millr69f2c6fc947bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.millr69f2c6fc947bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.millr69f2c6fc947bc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ikgnq69f2c6fc94777\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-761 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ikgnq69f2c6fc94777 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ikgnq69f2c6fc94777 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ikgnq69f2c6fc94777 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ikgnq69f2c6fc94777 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ikgnq69f2c6fc94777 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wwzrz69f2c6fc94731\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-761 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wwzrz69f2c6fc94731 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wwzrz69f2c6fc94731 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wwzrz69f2c6fc94731 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wwzrz69f2c6fc94731 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wwzrz69f2c6fc94731 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dfmpy69f2c6fc946e8\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-761 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dfmpy69f2c6fc946e8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dfmpy69f2c6fc946e8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dfmpy69f2c6fc946e8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dfmpy69f2c6fc946e8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dfmpy69f2c6fc946e8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bkwol69f2c6fc9469c\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-761 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bkwol69f2c6fc9469c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bkwol69f2c6fc9469c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bkwol69f2c6fc9469c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bkwol69f2c6fc9469c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bkwol69f2c6fc9469c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bvdbh69f2c6fc94643\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-761 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bvdbh69f2c6fc94643 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bvdbh69f2c6fc94643 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bvdbh69f2c6fc94643 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bvdbh69f2c6fc94643 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bvdbh69f2c6fc94643 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;761&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.2&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.2\\\/5 - (4 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Badanie zaufania do reklamy w telewizji, a SEO&quot;,&quot;width&quot;:&quot;110.9&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 110.9px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4.2\/5 - (4 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Na pocz\u0105tek przedstawiam raport z badania przeprowadzonego przez o\u015brodek badawczy IRCenter na temat zaufania do reklamy telewizyjnej. Raport ten to pr\u00f3ba odpowiedzi na pytania jaka jest ilo\u015b\u0107 os\u00f3b deklaruj\u0105cych zaufanie do reklamy telewizyjnej i kim te osoby s\u0105. Co powoduje, \u017ce jednym reklamom ufamy bardziej, podczas gdy inne reklamy krytykujemy i odruchowo zmieniamy kana\u0142 w telewizji lub wyciszamy g\u0142os w telewizorze? I najwa\u017cniejsze jakie to ma odniesienie do SEO<\/p>\n","protected":false},"author":3,"featured_media":763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[54,124],"class_list":["post-761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie","tag-ciekawostki-2","tag-seo-pozycjonowanie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Badanie zaufania do reklamy w telewizji, a SEO - CS Group blog - WeNet<\/title>\n<meta name=\"description\" content=\"Przedstawiamy raport dotycz\u0105cy zaufania do reklam w telewizji. 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Czy bran\u017ca SEO mo\u017ce otrzyma\u0107 warto\u015bciowe informacje z takiego badania?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/badanie-zaufania-do-reklamy-w-telewizji-a-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-02T21:25:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T10:21:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/03\/wykres-reklama-zaufanie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"632\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kamil Kanigowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KamilKanigowski\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kamil Kanigowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Badanie zaufania do reklamy w telewizji, a SEO - CS Group blog - WeNet","description":"Przedstawiamy raport dotycz\u0105cy zaufania do reklam w telewizji. 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