{"id":7755,"date":"2023-05-26T09:14:31","date_gmt":"2023-05-26T07:14:31","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=7755"},"modified":"2026-04-29T10:56:36","modified_gmt":"2026-04-29T08:56:36","slug":"prospecting-w-sprzedazy-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/","title":{"rendered":"Prospecting w sprzeda\u017cy \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Blog_WeNet_prospecting_w_sprzedazy.jpg\" alt=\"prospecting skuteczne pozyskiwanie klient\u00f3w\" class=\"wp-image-7756 colorbox-7755 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Blog_WeNet_prospecting_w_sprzedazy.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Blog_WeNet_prospecting_w_sprzedazy-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Blog_WeNet_prospecting_w_sprzedazy-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Blog_WeNet_prospecting_w_sprzedazy-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Blog_WeNet_prospecting_w_sprzedazy-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Blog_WeNet_prospecting_w_sprzedazy-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/Blog_WeNet_prospecting_w_sprzedazy-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Poszukiwanie potencjalnych klient\u00f3w bywa dla w\u0142a\u015bcicieli firm trudnym zadaniem.<\/strong> <strong>Co wi\u0119c robi\u0107, aby sobie je u\u0142atwi\u0107? O jakich zasadach pami\u0119ta\u0107? Podpowiadamy w naszym artykule, w kt\u00f3rym wyja\u015bniamy, co to jest i na czym polega skuteczny prospecting. Przeczytaj i dowiedz si\u0119, jak pozyskiwa\u0107 klient\u00f3w i poprawi\u0107 wyniki sprzeda\u017cowe. Poznaj techniki i metody pozyskiwania klient\u00f3w, dzi\u0119ki kt\u00f3rym zwi\u0119kszysz efektywno\u015b\u0107 swoich dzia\u0142a\u0144.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/#Prospecting_w_sprzedazy_%E2%80%93_czym_jest\" >Prospecting w sprzeda\u017cy \u2013 czym jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/#Etapy_prospectingu\" >Etapy prospectingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/#Prospecting_%E2%80%93_jak_pozyskiwac_klientow\" >Prospecting \u2013 jak pozyskiwa\u0107 klient\u00f3w?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/#Techniki_kontaktu_z_potencjalnym_klientem\" >Techniki kontaktu z potencjalnym klientem<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/#Cold_mailing\" >Cold mailing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/#Cold_calling\" >Cold calling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/#Social_selling\" >Social selling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/#Jakie_sa_jeszcze_metody_docierania_do_klientow\" >Jakie s\u0105 jeszcze metody docierania do klient\u00f3w?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/prospecting-w-sprzedazy-co-to-jest\/#Skuteczny_prospecting_%E2%80%93_o_czym_jeszcze_nalezy_pamietac\" >Skuteczny prospecting \u2013 o czym jeszcze nale\u017cy pami\u0119ta\u0107?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prospecting_w_sprzedazy_%E2%80%93_czym_jest\"><\/span><strong>Prospecting w sprzeda\u017cy \u2013 czym jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prospecting to proces poszukiwania klient\u00f3w. S\u0105 to r\u00f3\u017cne dzia\u0142ania i metody, kt\u00f3rych celem jest przygotowanie listy os\u00f3b potencjalnie zainteresowanych produktem lub us\u0142ug\u0105 oraz zach\u0119cenie ich do zakupu. Prospecting pe\u0142ni bardzo istotn\u0105 funkcj\u0119 w czynno\u015bciach sprzeda\u017cowych handlowc\u00f3w. Dobrze przygotowany pozwala stale nape\u0142nia\u0107 <a href=\"https:\/\/wenet.pl\/blog\/stworzyc-lejek-e-mail-marketingowy-6-krokach\/\">lejek sprzeda\u017cy<\/a>.<\/p>\n\n\n\n<p>W ca\u0142ym <a href=\"https:\/\/wenet.pl\/blog\/proces-sprzedazy-jak-powinien-wygladac\/\">procesie sprzeda\u017cy<\/a> <strong>wa\u017cne jest, aby dok\u0142adnie pozna\u0107 swojego potencjalnego klienta<\/strong>. Dzi\u0119ki temu \u0142atwiej b\u0119dzie Ci dotrze\u0107 do os\u00f3b, dla kt\u00f3rych Twoja oferta mo\u017ce mie\u0107 realn\u0105 warto\u015b\u0107. Aby prospecting by\u0142 skuteczny, nale\u017cy nie tylko trafnie okre\u015bli\u0107 grup\u0119 docelow\u0105 firmy (profil idealnego klienta), ale te\u017c zadba\u0107 o odpowiedni\u0105 komunikacj\u0119 oraz dobra\u0107 odpowiednie metody kontaktu i techniki sprzeda\u017cy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etapy_prospectingu\"><\/span><strong>Etapy prospectingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prospecting, czyli inaczej poszukiwanie klient\u00f3w to pierwszy krok w ca\u0142ym procesie sprzeda\u017cy. Jak ju\u017c wspomnieli\u015bmy, jego pierwszym celem jest przygotowanie warto\u015bciowej bazy danych potencjalnych odbiorc\u00f3w. Nast\u0119pnie trzeba nawi\u0105za\u0107 kontakt z tymi osobami oraz robi\u0107 wszystko, aby w uprzejmy i nienachalny spos\u00f3b zach\u0119ci\u0107 je do zakupu us\u0142ugi czy te\u017c produktu w <a href=\"https:\/\/wenet.pl\/oferta\/sklepy-internetowe\">sklepie internetowym<\/a>.<\/p>\n\n\n\n<p>Jakie etapy prospectingu wyr\u00f3\u017cniamy? Przedstawiamy je poni\u017cej.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/wenet.pl\/blog\/zamien-sie-sluch-czyli-daje-badanie-potrzeb-klientow-podcast\/\">Analiza potrzeb klient\u00f3w<\/a>.<\/li>\n\n\n\n<li>Przygotowanie<a href=\"https:\/\/wenet.pl\/blog\/4-nowe-persony-kupujacych-czyli-jak-zrozumiec-swojego-klienta\/\"> persony<\/a>, czyli profilu idealnego potencjalnego klienta, do kt\u00f3rego chcesz dotrze\u0107.<\/li>\n\n\n\n<li>Nawi\u0105zanie kontaktu z klientem.<\/li>\n\n\n\n<li>Prezentacja firmowej oferty, przedstawienie korzy\u015bci, zalet i warto\u015bci. Trafne odpowiadanie na obiekcje zakupowe.<\/li>\n\n\n\n<li>Dopasowanie do potrzeb klienta, budowanie relacji z odbiorcami.<\/li>\n\n\n\n<li>Sukces, czyli domkni\u0119cie sprzeda\u017cy.<\/li>\n<\/ol>\n\n\n\n<p>Na ka\u017cdym z tych etap\u00f3w mamy styczno\u015b\u0107 z klientami, kt\u00f3rzy wykazuj\u0105 zr\u00f3\u017cnicowany poziom zainteresowania i wiedzy o ofercie. Mo\u017cna wi\u0119c wyr\u00f3\u017cni\u0107 r\u00f3\u017cne stadia klienta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>suspect<\/strong> \u2013 ,,podejrzewany\u2019\u2019 klient, czyli osoba, kt\u00f3ra by\u0107 mo\u017ce jest zainteresowana ofert\u0105, gdy\u017c np. zapisa\u0142a si\u0119 do newslettera lub wype\u0142ni\u0142a ankiet\u0119. Nie ma jednak wiedzy o produktach czy us\u0142ugach i wymaga wyedukowania,<\/li>\n\n\n\n<li><strong>prospect<\/strong> \u2013 klient, kt\u00f3ry okaza\u0142 wst\u0119pne zainteresowanie produktem\/us\u0142ug\u0105, chce dowiedzie\u0107 si\u0119 wi\u0119cej, ale bez wchodzenia w interakcj\u0119 z przedstawicielem firmy,<\/li>\n\n\n\n<li><strong>lead<\/strong> \u2013 potencjalny klient, kt\u00f3ry wyrazi\u0142 ju\u017c zainteresowanie ofert\u0105, np. odpowiedzia\u0142 na wiadomo\u015b\u0107 mailow\u0105, klikn\u0105\u0142 konkrety przycisk CTA (<a href=\"https:\/\/wenet.pl\/blog\/przeczytaj-koniecznie-czyli-jak-powinno-wygladac-skuteczne-call-action-na-stronie-www\/\">Call To Action<\/a> \u2013 wezwanie do dzia\u0142ania), zostawi\u0142 swoje dane czy wyrazi\u0142 ch\u0119\u0107 spotkania lub <a href=\"https:\/\/wenet.pl\/blog\/rozmowa-sprzedazowa-przez-telefon-o-czym-musisz-pamietac\/\">rozmowy telefonicznej z przedstawicielem handlowym<\/a>. <strong>Wa\u017cne jest, aby jak najlepiej rozpozna\u0107 potrzeby i dopasowa\u0107 komunikat do odbiorcy<\/strong>. Im bardziej o to zadbasz, tym otrzymasz cieplejszy lead (hot lead).<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prospecting_%E2%80%93_jak_pozyskiwac_klientow\"><\/span><strong>Prospecting \u2013 jak pozyskiwa\u0107 klient\u00f3w?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znaj\u0105c dok\u0142adnie swoj\u0105 grup\u0119 docelow\u0105, jej potrzeby oraz problemy i sposoby ich rozwi\u0105zania, jeste\u015b w stanie dociera\u0107 do os\u00f3b, kt\u00f3re faktycznie mog\u0105 by\u0107 zainteresowane Twoj\u0105 ofert\u0105. Jak przygotowa\u0107 list\u0119, na kt\u00f3rej znajd\u0105 si\u0119 potencjalni klienci?<\/p>\n\n\n\n<p>Mo\u017cna korzysta\u0107 tutaj z r\u00f3\u017cnych \u017ar\u00f3de\u0142, w tym z w\u0142asnych baz danych pochodz\u0105cych z zapis\u00f3w do newslettera, pobrania e-booka czy <a href=\"https:\/\/wenet.pl\/blog\/promowac-webinary-by-odbiorcy-chcieli-cie-ogladac-7-skutecznych-sposobow\/\">zapis\u00f3w na webinar<\/a>. Dobr\u0105 opcj\u0105 jest te\u017c korzystanie z narz\u0119dzia do \u015bledzenia odwiedzin na stronie WWW, dedykowanych platform do generowania lead\u00f3w oraz <strong>narz\u0119dzi do automatyzacji dzia\u0142a\u0144, takich jak np. LinkedIn Sales Navigator.<\/strong><\/p>\n\n\n\n<p>Aby pozyskiwa\u0107 klient\u00f3w, nale\u017cy wykorzystywa\u0107 r\u00f3\u017cne metody kontaktu oraz skuteczne techniki sprzeda\u017cy. O tym, w jaki spos\u00f3b mo\u017cesz komunikowa\u0107 si\u0119 z klientami przeczytasz poni\u017cej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Techniki_kontaktu_z_potencjalnym_klientem\"><\/span><strong>Techniki kontaktu z potencjalnym klientem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ze swoj\u0105 grup\u0105 docelow\u0105 mo\u017cesz komunikowa\u0107 si\u0119 na wiele sposob\u00f3w. Warto je miesza\u0107 (korzysta\u0107 z kilku) i testowa\u0107, kt\u00f3ra z technik prospectingu (prospecting techniques) przynosi najlepsze efekty. Poni\u017cej przedstawiamy przegl\u0105d wybranych form dotarcia do klient\u00f3w.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cold_mailing\"><\/span><strong>Cold mailing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jedn\u0105 z najpopularniejszych metod komunikacji z klientem jest cold mailing. Jest to nic innego jak <a href=\"https:\/\/wenet.pl\/blog\/jak-pisac-e-maile-czyli-poradnik-o-sztuce-czasem-nielatwej-komunikacji-z-klientem\/\">wysy\u0142ka wiadomo\u015bci e-mail<\/a>. Taka wiadomo\u015b\u0107 trafia bezpo\u015brednio do skrzynki odbiorczej potencjalnego klienta. Pami\u0119tajmy, \u017ce skrzynka pocztowa to jedno z najcz\u0119\u015bciej u\u017cywanych narz\u0119dzi pracy w ka\u017cdej firmie. Zalet\u0105 tej techniki jest bezpo\u015bredni kontakt, a przy tym mniejsza nachalno\u015b\u0107 ni\u017c w przypadku rozmowy telefonicznej.<\/p>\n\n\n\n<p>Wiadomo\u015b\u0107 e-mail najlepiej wysy\u0142a\u0107 bezpo\u015brednio do konkretnego odbiorcy (na adresy imienne np. imie.nazwisko@), a nie na og\u00f3lny adres firmowy. Aby ta droga kontaktu by\u0142a skuteczna, nale\u017cy zadba\u0107 o ciekawy, przyci\u0105gaj\u0105cy uwag\u0119 tytu\u0142, tre\u015b\u0107 dopasowan\u0105 do odbiorcy, personalizacj\u0119 oraz odpowiednie CTA na ko\u0144cu wiadomo\u015bci.<\/p>\n\n\n\n<p><strong>Warto wykorzystywa\u0107 narz\u0119dzia, kt\u00f3re automatyzuj\u0105 wysy\u0142k\u0119 maili. Przyk\u0142adem jest chocia\u017cby Hubspot<\/strong>. Dzi\u0119ki dodatkowym narz\u0119dziom zaoszcz\u0119dzisz czas, u\u0142atwisz sobie prac\u0119 i b\u0119dziesz efektywniej budowa\u0107 kontakt z przysz\u0142ymi klientami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cold_calling\"><\/span><strong>Cold calling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cold calling to nadal popularny spos\u00f3b kontaktu z osobami, kt\u00f3re po raz pierwszy maj\u0105 styczno\u015b\u0107 z ofert\u0105 danej firmy. Polega na niezapowiedzianym kontakcie telefonicznym z konkretn\u0105 osob\u0105 decyzyjn\u0105.<\/p>\n\n\n\n<p>Zobacz te\u017c: <a href=\"https:\/\/wenet.pl\/blog\/rozmowa-sprzedazowa-przez-telefon-o-czym-musisz-pamietac\/\">Rozmowa sprzeda\u017cowa przez telefon<\/a><\/p>\n\n\n\n<p>Warto wspomnie\u0107, \u017ce inn\u0105 opcj\u0105 jest te\u017c warm calling. W tym przypadku kontaktujemy si\u0119 z osobami, kt\u00f3re maj\u0105 ju\u017c jak\u0105\u015b wiedz\u0119 na temat firmowej oferty. Do tej grupy wliczamy obecnych oraz by\u0142ych klient\u00f3w, a tak\u017ce odbiorc\u00f3w, kt\u00f3rzy mog\u0105 by\u0107 potencjalnymi klientami \u2013 kontakt telefoniczny z takimi osobami zosta\u0142 poprzedzony innym dzia\u0142aniem, np. wysy\u0142k\u0105 maila.<\/p>\n\n\n\n<p>Calling ma wielu sceptyk\u00f3w, jednak metoda ta nadal jest skuteczna. Jej zalet\u0105 jest mo\u017cliwo\u015b\u0107 interakcji z drug\u0105 osob\u0105, zadawania pyta\u0144, udzielania odpowiedzi i szybkie uzyskiwanie feedbacku. Dzi\u0119ki temu mo\u017cna \u0142atwo i szybko zidentyfikowa\u0107 potrzeby potencjalnego klienta, ju\u017c podczas rozmowy si\u0119 do nich odnie\u015b\u0107 i zaproponowa\u0107 najlepsze rozwi\u0105zanie. <strong>Aby cold calling prowadzi\u0142 do sprzeda\u017cy, warto zadba\u0107 o interesuj\u0105cy komunikat otwieraj\u0105cy i spersonalizowa\u0107 sw\u00f3j przekaz<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_selling\"><\/span><strong>Social selling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli chodzi o social selling, to dotarcie do potencjalnych klient\u00f3w odbywa si\u0119 tutaj za pomoc\u0105 medi\u00f3w spo\u0142eczno\u015bciowych. <strong>Ta technika polega na budowaniu i utrzymywaniu relacji, kt\u00f3re w efekcie prowadz\u0105 do sprzeda\u017cy.<\/strong> Wymaga jednak czasu, cierpliwo\u015bci i systematycznej pracy.<\/p>\n\n\n\n<p>Jednym z najlepszych kana\u0142\u00f3w do pozyskiwania kontakt\u00f3w jest <a href=\"https:\/\/wenet.pl\/blog\/linkedin-7-najlepszych-praktyk-dla-twojej-firmy\/\">LinkedIn<\/a> (zw\u0142aszcza, je\u015bli swoj\u0105 ofert\u0119 kierujesz do segmentu B2B). Nale\u017cy tutaj publikowa\u0107 warto\u015bciowe tre\u015bci i budowa\u0107 pozycj\u0119 eksperta w bran\u017cy. Bardzo wa\u017cne jest rozwijanie sieci kontakt\u00f3w potencjalnych klient\u00f3w i wysy\u0142anie wiadomo\u015bci (dzia\u0142ania prospectingowe).<\/p>\n\n\n\n<p>Aby social selling by\u0142 skuteczny, trzeba pozna\u0107 odbiorc\u0119 i jego potrzeby. <strong>Nie wysy\u0142aj wi\u0119c swojej oferty ju\u017c w pierwszej wiadomo\u015bci. <\/strong>Zr\u00f3b to w odpowiednim momencie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"1200\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting-1015x1200.png\" alt=\"prospecting sprzeda\u017c\" class=\"wp-image-7757 colorbox-7755 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting-1015x1200.png 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting-254x300.png 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting-135x160.png 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting-768x908.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting-696x823.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting-1068x1263.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting-355x420.png 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting-710x840.png 710w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/05\/prospecting.png 1080w\" data-sizes=\"(max-width: 1015px) 100vw, 1015px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1015px; --smush-placeholder-aspect-ratio: 1015\/1200;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_jeszcze_metody_docierania_do_klientow\"><\/span><strong>Jakie s\u0105 jeszcze metody docierania do klient\u00f3w?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, jakie s\u0105 jeszcze metody pozyskiwania nowych klient\u00f3w? Ot\u00f3\u017c mo\u017cna wykorzystywa\u0107 te\u017c sposoby tradycyjne. Jednym z nich s\u0105 <strong>polecenia i rekomendacje<\/strong>. Istotne jest zbudowanie pozytywnego wizerunku w\u015br\u00f3d obecnych klient\u00f3w i budowanie z nimi relacji. Dzi\u0119ki temu zwi\u0119ksza si\u0119 szansa, \u017ce klienci, udzielaj\u0105c opinii, przyprowadz\u0105 kolejnych odbiorc\u00f3w. Pami\u0119taj, \u017ce je\u015bli klient trafi do Ciebie z rekomendacji, to prawdopodobie\u0144stwo zakupu znacznie wzrasta. W trakcie rozm\u00f3w z klientami mo\u017cesz wi\u0119c prosi\u0107 o polecenia.<\/p>\n\n\n\n<p>Inn\u0105 mo\u017cliwo\u015bci\u0105 jest organizowanie wydarze\u0144 bran\u017cowych lub udzia\u0142 w tego typu spotkaniach (np. konferencje, szkolenia, warsztaty, targi). Jest to \u015bwietny spos\u00f3b na dotarcie do danej grupy docelowej. Uczestnicz\u0105c w evencie, mo\u017cesz poinformowa\u0107 ludzi o swoich produktach czy us\u0142ugach oraz nawi\u0105za\u0107 nowe kontakty biznesowe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skuteczny_prospecting_%E2%80%93_o_czym_jeszcze_nalezy_pamietac\"><\/span><strong>Skuteczny prospecting \u2013 o czym jeszcze nale\u017cy pami\u0119ta\u0107?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby proces prospectingu by\u0142 skuteczny, posiadanie wiedzy i znajomo\u015b\u0107 techniki sprzeda\u017cy nie wystarcz\u0105. Niezb\u0119dne jest wykorzystanie tego wszystkiego w praktyce i systematyczne, aktywne dzia\u0142anie. <strong>Nale\u017cy przygotowa\u0107 odpowiedni harmonogram i plan dzia\u0142ania oraz sumiennie i konsekwentnie go realizowa\u0107.<\/strong> Dobrze jest zaplanowa\u0107 okre\u015blon\u0105 liczb\u0119 czynno\u015bci prospectingowych w ci\u0105gu dnia, tygodnia czy miesi\u0105ca. Warto te\u017c testowa\u0107 i sprawdza\u0107, aby wybra\u0107 najskuteczniejsz\u0105 metod\u0119 prospectingu. Pami\u0119taj, \u017ce poszukiwania nowych klient\u00f3w wymagaj\u0105 czasu i pracy. Cz\u0119sto na efekty trzeba troch\u0119 poczeka\u0107, ale realizowanie przemy\u015blanej strategii zdecydowanie si\u0119 op\u0142aca.&nbsp;<\/p>\n\n\n\n<p>Wa\u017cne jest te\u017c, aby nie by\u0107 zbyt natarczywym w stosunku do swoich potencjalnych klient\u00f3w. Nale\u017cy zach\u0119ca\u0107, przedstawia\u0107 korzy\u015bci i zalety, ale nie by\u0107 przy tym nachalnym. Nie wysy\u0142aj spamu. W \u015bwietle naszych obserwacji bombardowanie odbiorcy zbyt du\u017c\u0105 ilo\u015bci\u0105 maili czy telefon\u00f3w mo\u017ce przynie\u015b\u0107 efekt odwrotny do zamierzonego.<\/p>\n\n\n\n<p>Pami\u0119taj te\u017c, \u017ce wysy\u0142anie ofert do wszystkich znalezionych firm nie jest dobrym pomys\u0142em. Kontaktuj si\u0119 tylko z tymi, kt\u00f3re mog\u0105 by\u0107 zainteresowane Twoj\u0105 ofert\u0105. Zamiast szablon\u00f3w wykorzystuj spersonalizowane wiadomo\u015bci. Miej te\u017c na uwadze, \u017ce czasem warto zachowa\u0107 umiar i lepiej wysy\u0142a\u0107 mniej tre\u015bci, ale zadba\u0107, aby by\u0142y one precyzyjnie wyprodukowane pod potrzeby klienta.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Chc\u0119 wypromowa\u0107 firm\u0119 \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->  <br><br>\n\n\n\n<p>Chcesz dociera\u0107 do nowych klient\u00f3w i zwi\u0119ksza\u0107 swoj\u0105 sprzeda\u017c? Mo\u017cesz skorzysta\u0107 z pomocy profesjonalnych doradc\u00f3w internetowych. Specjali\u015bci WeNet doskonale znaj\u0105 si\u0119 na marketingu online. Wiedz\u0105, jakich narz\u0119dzi u\u017cywa\u0107 i jakie dzia\u0142ania prowadzi\u0107. Dobieraj\u0105 skuteczne rozwi\u0105zania do potrzeb danego biznesu. Sprawd\u017a, co mog\u0105 zrobi\u0107 dla Ciebie nasi eksperci i z powodzeniem rozwijaj swoj\u0105 dzia\u0142alno\u015b\u0107.<\/p><div class=\"kyhut69f2cc56a8708\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kyhut69f2cc56a8708 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kyhut69f2cc56a8708 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kyhut69f2cc56a8708 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kyhut69f2cc56a8708 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kyhut69f2cc56a8708 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"homkc69f2cc56a8661\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.homkc69f2cc56a8661 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.homkc69f2cc56a8661 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.homkc69f2cc56a8661 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.homkc69f2cc56a8661 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.homkc69f2cc56a8661 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"brgst69f2cc56a85cf\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.brgst69f2cc56a85cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.brgst69f2cc56a85cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.brgst69f2cc56a85cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.brgst69f2cc56a85cf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.brgst69f2cc56a85cf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"otjmq69f2cc56a853c\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.otjmq69f2cc56a853c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.otjmq69f2cc56a853c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.otjmq69f2cc56a853c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.otjmq69f2cc56a853c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.otjmq69f2cc56a853c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bvcnn69f2cc56a80fa\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bvcnn69f2cc56a80fa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bvcnn69f2cc56a80fa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bvcnn69f2cc56a80fa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bvcnn69f2cc56a80fa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bvcnn69f2cc56a80fa {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"byrjz69f2cc56a807c\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.byrjz69f2cc56a807c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.byrjz69f2cc56a807c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.byrjz69f2cc56a807c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.byrjz69f2cc56a807c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.byrjz69f2cc56a807c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fcvky69f2cc56a7fff\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fcvky69f2cc56a7fff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fcvky69f2cc56a7fff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fcvky69f2cc56a7fff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fcvky69f2cc56a7fff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fcvky69f2cc56a7fff {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ooybt69f2cc56a7f88\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-7755 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Poszukiwanie potencjalnych klient\u00f3w bywa dla w\u0142a\u015bcicieli firm trudnym zadaniem. Co wi\u0119c robi\u0107, aby sobie je u\u0142atwi\u0107? O jakich zasadach pami\u0119ta\u0107? Podpowiadamy w naszym artykule, w kt\u00f3rym wyja\u015bniamy, co to jest i na czym polega skuteczny prospecting. Przeczytaj i dowiedz si\u0119, jak pozyskiwa\u0107 klient\u00f3w i poprawi\u0107 wyniki sprzeda\u017cowe. Poznaj techniki i metody pozyskiwania klient\u00f3w, dzi\u0119ki kt\u00f3rym [&hellip;]<\/p>\n","protected":false},"author":101033,"featured_media":7756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,143,327,410],"class_list":["post-7755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-e-commerce","tag-komunikacja-marketingowa","tag-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prospecting w sprzeda\u017cy \u2013 co to jest? - WeNet<\/title>\n<meta name=\"description\" content=\"Prospecting to proces poszukiwania klient\u00f3w. 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