{"id":7959,"date":"2023-06-23T10:28:43","date_gmt":"2023-06-23T08:28:43","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=7959"},"modified":"2026-04-29T11:41:04","modified_gmt":"2026-04-29T09:41:04","slug":"10-heurystyk-nielsena-w-projektowaniu-ux","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/","title":{"rendered":"10 heurystyk Nielsena w projektowaniu UX"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_heurystyka_nielsena.jpg\" alt=\"heurystyki nielsena\" class=\"wp-image-7960 colorbox-7959 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_heurystyka_nielsena.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_heurystyka_nielsena-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_heurystyka_nielsena-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_heurystyka_nielsena-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_heurystyka_nielsena-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_heurystyka_nielsena-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet_heurystyka_nielsena-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Skuteczno\u015b\u0107 strony internetowej zale\u017cy od wielu czynnik\u00f3w. Cz\u0119sto drobne i sukcesywnie wprowadzane zmiany potrafi\u0105 zrobi\u0107 spor\u0105 r\u00f3\u017cnic\u0119, zwi\u0119kszaj\u0105c wsp\u00f3\u0142czynnik konwersji. Wcze\u015bniej jednak trzeba wiedzie\u0107, co zmieni\u0107, by dzia\u0142ania przynios\u0142y planowany efekt. I tutaj z pomoc\u0105 przychodzi 10 heurystyk Jakoba Nielsena.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#Heurystyki_Jakoba_Nielsena_%E2%80%93_czym_sa\" >Heurystyki Jakoba Nielsena \u2013 czym s\u0105?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#Zasady_projektowania_stron_internetowych_wedlug_Nielsena\" >Zasady projektowania stron internetowych wed\u0142ug Nielsena<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#1_Pokazuj_status_systemu\" >1. Pokazuj status systemu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#2_Utrzymaj_zgodnosc_pomiedzy_systemem_a_rzeczywistoscia\" >2. Utrzymaj zgodno\u015b\u0107 pomi\u0119dzy systemem a rzeczywisto\u015bci\u0105<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#3_Daj_uzytkownikowi_pelna_kontrole\" >3. Daj u\u017cytkownikowi pe\u0142n\u0105 kontrol\u0119<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#4_Zachowaj_spojnosc_i_utrzymuj_standardy\" >4. Zachowaj sp\u00f3jno\u015b\u0107 i utrzymuj standardy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#5_Zapobiegaj_bledom\" >5. Zapobiegaj b\u0142\u0119dom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#6_Daj_mozliwosc_wyboru_zamiast_zmuszac_do_zapamietania\" >6. Daj mo\u017cliwo\u015b\u0107 wyboru, zamiast zmusza\u0107 do zapami\u0119tania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#7_Zadbaj_o_elastycznosc_i_efektywnosc\" >7. Zadbaj o elastyczno\u015b\u0107 i efektywno\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#8_Postaw_na_estetyke_i_minimalizm\" >8. Postaw na estetyk\u0119 i minimalizm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#9_Zadbaj_o_obsluge_bledow\" >9. Zadbaj o obs\u0142ug\u0119 b\u0142\u0119d\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#10_Zapewnij_pomoc_i_dokumentacje\" >10. Zapewnij pomoc i dokumentacj\u0119<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/#Analiza_heurystyczna_%E2%80%93_podsumowanie\" >Analiza heurystyczna \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Heurystyki_Jakoba_Nielsena_%E2%80%93_czym_sa\"><\/span><strong>Heurystyki Jakoba Nielsena \u2013 czym s\u0105?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Heurystyki Nielsena to zbi\u00f3r og\u00f3lnych wytycznych opracowany przez badacza Jakoba Nielsena. Maj\u0105 one zastosowanie w projektowaniu u\u017cytecznych stron internetowych zgodnych z zasadami User Experience (UX).<\/p>\n\n\n\n<p>Oznacza to, \u017ce heurystyki maj\u0105 pom\u00f3c tw\u00f3rcom stron WWW w zapewnianiu u\u017cytkownikom intuicyjnego i satysfakcjonuj\u0105cego do\u015bwiadczenia podczas korzystania z witryn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zasady_projektowania_stron_internetowych_wedlug_Nielsena\"><\/span><strong>Zasady projektowania stron internetowych wed\u0142ug Nielsena<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Poni\u017cej prezentujemy opis 10 heurystyk Nielsena, kt\u00f3re mog\u0105 zainspirowa\u0107 Ci\u0119 do wprowadzenia zmian na Twojej stronie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pokazuj_status_systemu\"><\/span><strong>1. Pokazuj status systemu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pierwsza zasada heurystyki Nielsena m\u00f3wi o tym, \u017ce <strong>nale\u017cy informowa\u0107 u\u017cytkownika o statusie akcji, czyli o tym, co si\u0119 dzieje na stronie<\/strong> i gdzie w danym momencie si\u0119 znajduje.<\/p>\n\n\n\n<p>W przypadku sklepu internetowego mo\u017ce to by\u0107 informacja o tym, na jakim etapie jest proces zakupu (np. na etapie podawania danych, p\u0142atno\u015bci, podsumowania).<\/p>\n\n\n\n<p>Innym dobrym przyk\u0142adem s\u0105 &#8220;okruszki&#8221;, kt\u00f3re pokazuj\u0105 u\u017cytkownikowi, w jakiej cz\u0119\u015bci serwisu jest i w jaki spos\u00f3b mo\u017cna do niej dotrze\u0107, wchodz\u0105c na kolejne podstrony. Ten element wspiera orientacj\u0119 i u\u0142atwia poruszanie w obr\u0119bie danej witryny.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-1200x675.png\" alt=\"\" class=\"wp-image-7961 colorbox-7959 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-1200x675.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-533x300.png 533w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-200x113.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-768x432.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-1536x864.png 1536w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-696x392.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-1068x601.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-747x420.png 747w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm-1493x840.png 1493w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/panoramafirm.png 1614w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/675;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Przyk\u0142ad &#8220;okruszk\u00f3w&#8221; z serwisu <a href=\"https:\/\/panoramafirm.pl\/artykuly\/uslugi-dla-firm\/jak-prowadzic-firmowe-konto-na-tiktoku-272962.html\">Panorama Firm<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Utrzymaj_zgodnosc_pomiedzy_systemem_a_rzeczywistoscia\"><\/span><strong>2. Utrzymaj zgodno\u015b\u0107 pomi\u0119dzy systemem a rzeczywisto\u015bci\u0105<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To do\u015b\u0107 og\u00f3lna zasada, kt\u00f3r\u0105 mo\u017cna stre\u015bci\u0107 mniej wi\u0119cej tak: <strong>postaraj si\u0119, \u017ceby Twoja strona by\u0142a zrozumia\u0142a dla wszystkich jej u\u017cytkownik\u00f3w<\/strong>. Co to oznacza? Zdaniem komentator\u00f3w heurystyki Nielsena chodzi przede wszystkim o j\u0119zyk: &#8220;nale\u017cy m\u00f3wi\u0107 j\u0119zykiem u\u017cytkownika&#8221;.<\/p>\n\n\n\n<p>Przyk\u0142ad: je\u015bli prowadzisz sklep internetowy ze sprz\u0119tem RTV AGD, zadbaj o to, \u017ceby ka\u017cdy odwiedzaj\u0105cy m\u00f3g\u0142 pozna\u0107 jak najwi\u0119cej informacji na temat wybranego telewizora czy pralki.<\/p>\n\n\n\n<p>Jednocze\u015bnie staraj si\u0119 pisa\u0107 j\u0119zykiem u\u017cytkownika, tak \u017ceby by\u0107 w pe\u0142ni zrozumianym. Unikaj specjalistycznej terminologii, a je\u015bli musisz u\u017cy\u0107 skomplikowanego s\u0142owa, postaraj si\u0119 je klarownie wyja\u015bni\u0107.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><span class=\"hs-cta-node hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" id=\"hs-cta-add0837c-3a66-4750-9ac8-5fbcb521e1ef\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-7959 lazyload\" id=\"hs-cta-img-add0837c-3a66-4750-9ac8-5fbcb521e1ef\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/add0837c-3a66-4750-9ac8-5fbcb521e1ef.png\"  alt=\"Poka\u017c firm\u0119 z dobrej strony. Zam\u00f3w darmow\u0105 wycen\u0119 &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'add0837c-3a66-4750-9ac8-5fbcb521e1ef', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Daj_uzytkownikowi_pelna_kontrole\"><\/span><strong>3. Daj u\u017cytkownikowi pe\u0142n\u0105 kontrol\u0119<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>U\u017cytkownicy powinni mie\u0107 mo\u017cliwo\u015b\u0107 swobodnego i intuicyjnego poruszania si\u0119 po stronie.<\/p>\n\n\n\n<p>Przyk\u0142ad? Je\u015bli odwiedzaj\u0105cy sklep internetowy wrzuci\u0142 do wirtualnego koszyk niew\u0142a\u015bciwy produkt, powinien m\u00f3c z \u0142atwo\u015bci\u0105 go stamt\u0105d usun\u0105\u0107 i wr\u00f3ci\u0107 do dalszego przegl\u0105dania oferty.<\/p>\n\n\n\n<p><strong>Daje to poczucie pewno\u015bci i wzmacnia pozytywne do\u015bwiadczenia<\/strong> u\u017cytkownika. W ten spos\u00f3b wzrasta szansa, \u017ce ponownie skorzysta z oferty firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Zachowaj_spojnosc_i_utrzymuj_standardy\"><\/span><strong>4. Zachowaj sp\u00f3jno\u015b\u0107 i utrzymuj standardy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ka\u017cdy u\u017cytkownik ma wyrobione przyzwyczajenia zwi\u0105zane z przegl\u0105daniem stron i lubi popularne rozwi\u0105zania zastosowane w r\u00f3\u017cnych miejscach w sieci. Dzi\u0119ki temu za ka\u017cdym razem nie musi uczy\u0107 si\u0119 od nowa, jak porusza\u0107 si\u0119 po witrynie.<\/p>\n\n\n\n<p>Tak wi\u0119c czwarta zasada heurystyki Nielsena m\u00f3wi: <strong>postaraj si\u0119, \u017ceby Twoja strona by\u0142a sp\u00f3jna i nie odbiega\u0142a od bie\u017c\u0105cych standard\u00f3w<\/strong>.<\/p>\n\n\n\n<p>Zauwa\u017c, \u017ce webmasterzy kluczowe elementy zazwyczaj umieszczaj\u0105 w tych samych miejscach. Np. logo firmy w lewym g\u00f3rnym rogu, a menu g\u0142\u00f3wne na g\u00f3rze obok (albo nieco ni\u017cej).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"423\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wenet-1200x423.png\" alt=\"\" class=\"wp-image-7963 colorbox-7959 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wenet-1200x423.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wenet-840x296.png 840w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wenet-200x71.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wenet-768x271.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wenet-696x246.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wenet-1068x377.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wenet-1190x420.png 1190w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wenet.png 1499w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/423;\" \/><\/figure>\n\n\n\n<p>Przyk\u0142ad rozmieszczenia logo i menu g\u0142\u00f3wnego na stronie <a href=\"https:\/\/wenet.pl\/\">WeNet<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Zapobiegaj_bledom\"><\/span><strong>5. Zapobiegaj b\u0142\u0119dom<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ta zasada wydaje si\u0119 oczywista, cho\u0107 nie jest do ko\u0144ca jasne, o jakie konkretnie b\u0142\u0119dy chodzi. W ka\u017cdym razie, nale\u017cy skupi\u0107 si\u0119 na tym, \u017ceby u\u017cytkownik, przegl\u0105daj\u0105c Twoj\u0105 stron\u0119, nie spotyka\u0142 si\u0119 z sytuacjami typu &#8220;co\u015b posz\u0142o nie tak&#8221;.<\/p>\n\n\n\n<p>W przypadku sklepu internetowego mo\u017ce by\u0107 to brak informacji, \u017ce danego produktu nie ma na stanie. Potencjalny klient przegl\u0105da oferty, por\u00f3wnuje ceny, wreszcie podejmuje decyzj\u0119, a tu okazuje si\u0119, \u017ce sprz\u0119t, kt\u00f3ry wybra\u0142 jest niedost\u0119pny.<\/p>\n\n\n\n<p>To tylko jeden z wielu przyk\u0142ad\u00f3w. Warto pami\u0119ta\u0107, \u017ce <strong>ka\u017cdy b\u0142\u0105d mo\u017ce zrazi\u0107 u\u017cytkownika i sprawi\u0107, \u017ce wi\u0119cej nie odwiedzi danej strony<\/strong>. Dlatego minimalizowanie usterek jest jednym z kluczowych zada\u0144 podczas projektowania.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Daj_mozliwosc_wyboru_zamiast_zmuszac_do_zapamietania\"><\/span><strong>6. Daj mo\u017cliwo\u015b\u0107 wyboru, zamiast zmusza\u0107 do zapami\u0119tania<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ta zasada m\u00f3wi: <strong>nie ka\u017c u\u017cytkownikowi niczego zapami\u0119tywa\u0107 podczas przegl\u0105dania strony<\/strong>. Je\u015bli w jakim\u015b momencie interakcja z witryn\u0105 wymaga wstrzymania i przypomnienia sobie jakiej\u015b informacji, to trzeba to zmieni\u0107.<\/p>\n\n\n\n<p>Zadbaj o to, \u017ceby u\u017cytkownik mia\u0142 wszystko jak na tacy. Je\u017celi wype\u0142nia formularz, postaraj si\u0119 o to, by opis poszczeg\u00f3lnych p\u00f3\u0142 by\u0142 zawsze widoczny (nawet po wype\u0142nieniu). W ten spos\u00f3b osoba wype\u0142niaj\u0105ca nie b\u0119dzie musia\u0142a sobie przypomina\u0107, czego dotyczy\u0142o pole, ani wykonywa\u0107 \u017cadnych dodatkowych dzia\u0142a\u0144.<\/p>\n\n\n\n<p>Kolejnym przyk\u0142adem informowania u\u017cytkownika o czynno\u015bciach, kt\u00f3rych m\u00f3g\u0142 nie zapami\u0119ta\u0107, jest sekcja: &#8220;Ostatnio przegl\u0105dane&#8221;. Mo\u017ce to dotyczy\u0107 produkt\u00f3w w e-sklepie lub artyku\u0142\u00f3w na blogu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Zadbaj_o_elastycznosc_i_efektywnosc\"><\/span><strong>7. Zadbaj o elastyczno\u015b\u0107 i efektywno\u015b\u0107<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Projektowanie stron internetowych wymaga tak\u017ce elastyczno\u015bci i efektywno\u015bci. Wiadomo, \u017ce nie sprostasz oczekiwaniom wszystkich, ale <strong>warto zadba\u0107 o podstawowe udogodnienia, kt\u00f3re poprawi\u0105 UX Twojej strony<\/strong>.<\/p>\n\n\n\n<p>Dobrym przyk\u0142adem jest mo\u017cliwo\u015b\u0107 wykorzystywania filtr\u00f3w podczas wyszukiwania, tak aby ka\u017cdy m\u00f3g\u0142 odnale\u017a\u0107 interesuj\u0105ce go wyniki.<\/p>\n\n\n\n<p>Takie rozwi\u0105zanie zastosowali\u015bmy w <a href=\"https:\/\/wenet.pl\/baza-wiedzy\">Bazie Wiedzy WeNet<\/a>. Elastyczno\u015b\u0107, czyli w tym wypadku mo\u017cliwo\u015b\u0107 wyszukiwania w obr\u0119bie konkretnej kategorii (np. &#8220;SEO&#8221;) i rodzaju materia\u0142u (np. &#8220;e-book&#8221;), sprawia, \u017ce u\u017cytkownik po klikni\u0119ciu &#8220;Szukaj&#8221; otrzyma propozycje zgodne z jego preferencjami, je\u015bli chodzi o te dwie warto\u015bci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"595\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-1200x595.png\" alt=\"\" class=\"wp-image-7964 colorbox-7959 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-1200x595.png 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-605x300.png 605w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-200x99.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-768x381.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-1536x762.png 1536w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-324x160.png 324w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-696x345.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-1068x530.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-846x420.png 846w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1-1693x840.png 1693w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/wyszukiwania-baza-wiedzy-1.png 1828w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/595;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Postaw_na_estetyke_i_minimalizm\"><\/span><strong>8. Postaw na estetyk\u0119 i minimalizm<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wygl\u0105d strony internetowej powinien zwraca\u0107 uwag\u0119 i by\u0107 przyjemny w odbiorze. Dobry design przyci\u0105ga i ma wp\u0142yw na liczb\u0119 wy\u015bwietle\u0144.<\/p>\n\n\n\n<p>Trzymaj si\u0119 zasady &#8220;<strong>mniej znaczy wi\u0119cej<\/strong>&#8220;. U\u017cytkownicy serwis\u00f3w internetowych ceni\u0105 sobie przejrzysto\u015b\u0107. Je\u015bli musisz u\u017cy\u0107 wielu element\u00f3w, postaraj si\u0119 o odpowiedni kontrast, kt\u00f3ry podkre\u015bli rzeczy najwa\u017cniejsze (dla Ciebie i odwiedzaj\u0105cych).<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><span class=\"hs-cta-node hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" id=\"hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-7959 lazyload\" id=\"hs-cta-img-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39.png\"  alt=\"Zam\u00f3w budow\u0119 strony!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6eaba40b-8ba5-4c48-bea7-8cf6135f3b39', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Zadbaj_o_obsluge_bledow\"><\/span><strong>9. Zadbaj o obs\u0142ug\u0119 b\u0142\u0119d\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ka\u017cdy system strony internetowej bywa wadliwy. <strong>Gdy pojawia si\u0119 b\u0142\u0105d, koniecznie poinformuj odbiorc\u00f3w, na czym polega<\/strong> (s\u0142u\u017cy do tego np. strona b\u0142\u0119du 404, kt\u00f3ry m\u00f3wi, \u017ce &#8220;strona nie istnieje&#8221;) i zaproponuj dalsze kroki (np. przej\u015bcie na stron\u0119 g\u0142\u00f3wn\u0105).<\/p>\n\n\n\n<p>Nale\u017cy pami\u0119ta\u0107, \u017ce tak\u017ce u\u017cytkownicy pope\u0142niaj\u0105 b\u0142\u0119dy, cho\u0107by podczas wype\u0142niania formularza. Wed\u0142ug heurystyk u\u017cyteczno\u015bci Nielsena powiniene\u015b w\u00f3wczas da\u0107 odwiedzaj\u0105cemu jasny komunikat, kt\u00f3re pole jest \u017ale wype\u0142nione i co nale\u017cy zrobi\u0107.<\/p>\n\n\n\n<p>Poni\u017cej przyk\u0142ad strony z formularzem:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"518\" height=\"675\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/kontakt.png\" alt=\"\" class=\"wp-image-7965 colorbox-7959 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/kontakt.png 518w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/kontakt-230x300.png 230w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/kontakt-123x160.png 123w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/kontakt-322x420.png 322w\" data-sizes=\"(max-width: 518px) 100vw, 518px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 518px; --smush-placeholder-aspect-ratio: 518\/675;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Zapewnij_pomoc_i_dokumentacje\"><\/span><strong>10. Zapewnij pomoc i dokumentacj\u0119<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak wspominali\u015bmy, u\u017cyteczno\u015b\u0107 <a href=\"https:\/\/wenet.pl\/oferta\/strony-www\">strony WWW<\/a> powinna by\u0107 na jak najwy\u017cszym poziomie. Jednak nie zawsze jest to mo\u017cliwe. Zdarzaj\u0105 si\u0119 systemy, w kt\u00f3rych nie da si\u0119 zastosowa\u0107 wy\u0142\u0105cznie prostych rozwi\u0105za\u0144. W\u00f3wczas interfejs u\u017cytkownika jest skomplikowany w obs\u0142udze.<\/p>\n\n\n\n<p>Dlatego warto u\u017cytkownika strony edukowa\u0107, tzn. udost\u0119pnia\u0107 r\u00f3\u017cnego rodzaju samouczki, sekcje pomocy czy strony typu FAQ (najcz\u0119\u015bciej zadawane pytania). Innymi s\u0142owy: zapewni\u0107 wsparcie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_heurystyczna_%E2%80%93_podsumowanie\"><\/span><strong>Analiza heurystyczna \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Heurystyki Nielsena s\u0142u\u017c\u0105 tw\u00f3rcom stron internetowych podczas projektowania. Mimo og\u00f3lno\u015bci tych zasad s\u0105 one niezwykle przydatne i pomagaj\u0105 stwierdzi\u0107, czy dana witryna spe\u0142nia wymagania UX.&nbsp;&nbsp;<\/p>\n\n\n\n<p>G\u0142\u00f3wny <strong>cel tych wszystkich dzia\u0142a\u0144 to oczywi\u015bcie zwi\u0119kszenie liczby u\u017cytkownik\u00f3w strony<\/strong> i osi\u0105gni\u0119cie jak najwy\u017cszego wsp\u00f3\u0142czynnika konwersji.<\/p>\n\n\n\n<p>Tak wi\u0119c pami\u0119ta, \u017ce dobra strona ma przejrzyst\u0105 struktur\u0119 i jest sp\u00f3jna. Projektuj\u0105c, dbaj o skuteczn\u0105 obs\u0142ug\u0119 b\u0142\u0119d\u00f3w, a najlepiej je ca\u0142kowicie wyeliminuj. Stawiaj na minimalizm i t\u0142umacz skomplikowane kwestie. Upewnij si\u0119, \u017ce dzia\u0142asz zgodnie z bie\u017c\u0105cymi standardami webmasteringu.<\/p><div class=\"wsydu69f2ab8255494\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7959 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wsydu69f2ab8255494 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wsydu69f2ab8255494 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wsydu69f2ab8255494 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wsydu69f2ab8255494 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wsydu69f2ab8255494 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yclvj69f2ab8255408\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7959 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yclvj69f2ab8255408 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yclvj69f2ab8255408 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yclvj69f2ab8255408 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yclvj69f2ab8255408 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yclvj69f2ab8255408 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vxibk69f2ab8255380\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7959 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vxibk69f2ab8255380 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vxibk69f2ab8255380 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vxibk69f2ab8255380 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vxibk69f2ab8255380 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vxibk69f2ab8255380 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ojtah69f2ab8255302\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7959 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ojtah69f2ab8255302 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ojtah69f2ab8255302 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ojtah69f2ab8255302 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ojtah69f2ab8255302 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ojtah69f2ab8255302 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ktmxc69f2ab8255285\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7959 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ktmxc69f2ab8255285 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ktmxc69f2ab8255285 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ktmxc69f2ab8255285 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ktmxc69f2ab8255285 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ktmxc69f2ab8255285 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dszrs69f2ab8255201\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7959 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dszrs69f2ab8255201 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dszrs69f2ab8255201 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dszrs69f2ab8255201 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dszrs69f2ab8255201 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dszrs69f2ab8255201 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jxpyi69f2ab825516a\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-7959 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Cz\u0119sto drobne i sukcesywnie wprowadzane zmiany potrafi\u0105 zrobi\u0107 spor\u0105 r\u00f3\u017cnic\u0119, zwi\u0119kszaj\u0105c wsp\u00f3\u0142czynnik konwersji. Wcze\u015bniej jednak trzeba wiedzie\u0107, co zmieni\u0107, by dzia\u0142ania przynios\u0142y planowany efekt. I tutaj z pomoc\u0105 przychodzi 10 heurystyk Jakoba Nielsena. Heurystyki Jakoba Nielsena \u2013 czym s\u0105? Heurystyki Nielsena to zbi\u00f3r og\u00f3lnych wytycznych opracowany przez badacza [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":7960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[145,350,54,557,384,439,405,407,441,442,351,83,445,505],"class_list":["post-7959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-heurystyka","tag-jakosc-witryny","tag-jakosc-witryny-www","tag-konfiguracja-witryny","tag-optymalizacja-techniczna-witryny","tag-projektowanie-strony-www","tag-projektowanie-witryny-internetowej","tag-strona-www","tag-strony-www","tag-website","tag-www"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 heurystyk Nielsena w projektowaniu UX - WeNet<\/title>\n<meta name=\"description\" content=\"Skuteczno\u015b\u0107 strony WWW zale\u017cy od wielu czynnik\u00f3w. Stopniowe zmiany mog\u0105 znacz\u0105co wp\u0142yn\u0105\u0107 na zwi\u0119kszenie wsp\u00f3\u0142czynnika konwersji. Z pomoc\u0105 przychodzi 10 heurystyk Jakoba Nielsena.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/10-heurystyk-nielsena-w-projektowaniu-ux\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 heurystyk Nielsena w projektowaniu UX\" \/>\n<meta property=\"og:description\" content=\"Skuteczno\u015b\u0107 strony WWW zale\u017cy od wielu czynnik\u00f3w. Stopniowe zmiany mog\u0105 znacz\u0105co wp\u0142yn\u0105\u0107 na zwi\u0119kszenie wsp\u00f3\u0142czynnika konwersji. 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