{"id":8079,"date":"2023-07-14T09:16:08","date_gmt":"2023-07-14T07:16:08","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8079"},"modified":"2023-08-30T16:12:45","modified_gmt":"2023-08-30T14:12:45","slug":"social-selling-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/","title":{"rendered":"Social Selling &#8211; co to jest?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min-1200x800.jpg\" alt=\"social selling co to\" class=\"wp-image-8723 colorbox-8079 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min-1200x800.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min-630x420.jpg 630w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min-1260x840.jpg 1260w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-selling-min.jpg 1536w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Media spo\u0142eczno\u015bciowe ju\u017c dawno przesta\u0142y by\u0107 wy\u0142\u0105cznie kana\u0142em komunikacji ze znajomymi. Dzi\u015b to tak\u017ce narz\u0119dzie marketingowe, kt\u00f3re pomaga w osi\u0105ganiu cel\u00f3w biznesowo-sprzeda\u017cowych. Prowadzisz swoj\u0105 firm\u0119 i zale\u017cy Ci, aby zdobywa\u0107 nowych klient\u00f3w i zwi\u0119ksza\u0107 sprzeda\u017c? Wykorzystaj technik\u0119, jak\u0105 jest Social Selling. Co to jest Social Selling i dlaczego jest skuteczny? Jak wykorzysta\u0107 jego potencja\u0142? Jak sprzedawa\u0107 dzi\u0119ki mediom spo\u0142eczno\u015bciowym? Podpowiadamy w artykule.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Co_to_jest_Social_Selling\" >Co to jest Social Selling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Dlaczego_warto_zdecydowac_sie_na_Social_Selling\" >Dlaczego warto zdecydowa\u0107 si\u0119 na Social Selling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Social_Selling_%E2%80%93_wdrozenie_krok_po_kroku\" >Social Selling \u2013 wdro\u017cenie krok po kroku<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Facebook_czy_LinkedIn_czyli_wybierz_wlasciwe_platformy_spolecznosciowe\" >Facebook czy LinkedIn, czyli wybierz w\u0142a\u015bciwe platformy spo\u0142eczno\u015bciowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Social_Selling_a_content_czyli_zaplanuj_i_przygotuj_tresci\" >Social Selling a content, czyli zaplanuj i przygotuj tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Analiza_danych_czyli_monitoruj_dzialania_Social_Sellingowe\" >Analiza danych, czyli monitoruj dzia\u0142ania Social Sellingowe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Social_Media_a_sprzedaz_czyli_jak_sprzedawac_dzieki_mediom_spolecznosciowym\" >Social Media a sprzeda\u017c, czyli jak sprzedawa\u0107 dzi\u0119ki mediom spo\u0142eczno\u015bciowym?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Publikuj_regularnie_i_o_optymalnych_porach\" >Publikuj regularnie i o optymalnych porach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Sprawnie_odpowiadaj_na_komentarze_i_wiadomosci\" >Sprawnie odpowiadaj na komentarze i wiadomo\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Sledz_biezace_trendy_i_monitoruj_Internet\" >\u015aled\u017a bie\u017c\u0105ce trendy i monitoruj Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Informuj_o_swojej_ofercie\" >Informuj o swojej ofercie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Pamietaj_o_wartosciach_Twojej_firmy\" >Pami\u0119taj o warto\u015bciach Twojej firmy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/social-selling-co-to-jest\/#Social_Selling_%E2%80%93_metody_dzialania_i_narzedzia_Podsumowanie\" >Social Selling \u2013 metody dzia\u0142ania i narz\u0119dzia. Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_Social_Selling\"><\/span><strong>Co to jest Social Selling?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czym w\u0142a\u015bciwie jest Social Selling? Ot\u00f3\u017c to inaczej prowadzenie sprzeda\u017cy w Social Mediach. Polega na wykorzystaniu r\u00f3\u017cnych serwis\u00f3w spo\u0142eczno\u015bciowych (jak np. Facebook, Instagram czy <a href=\"https:\/\/wenet.pl\/blog\/jak-prowadzic-konto-na-linkedin-krotki-przewodnik\/\">LinkedIn<\/a>), aby kontaktowa\u0107 si\u0119 ze swoj\u0105 grup\u0105 docelow\u0105, nawi\u0105zywa\u0107 i budowa\u0107 z ni\u0105 relacje oraz w ko\u0144cu realizowa\u0107 cele sprzeda\u017cowe. Jest to technika, kt\u00f3ra nie tylko ma zwi\u0119ksza\u0107 zyski przedsi\u0119biorstwa, ale te\u017c pom\u00f3c budowa\u0107 pozytywny wizerunek firmy.<\/p>\n\n\n\n<p>Social Selling w marketingu jest bardzo wa\u017cny. Nie jest jednak sposobem na natychmiastow\u0105 sprzeda\u017c. Tak naprawd\u0119 to nie dzia\u0142ania stricte sprzeda\u017cowe s\u0105 tutaj priorytetowe. Istotniejsze jest <strong>zdobywanie zaufania odbiorc\u00f3w, podkre\u015blanie swojego profesjonalizmu i budowanie wizerunku eksperta<\/strong>.<\/p>\n\n\n\n<p>Trzeba mie\u0107 te\u017c na uwadze, \u017ce skuteczny Social Selling to strategia, kt\u00f3ra wymaga czasu i regularnych dzia\u0142a\u0144. Wyniki mo\u017cna uzyska\u0107 tutaj nie w ci\u0105gu kilku dni, a w kilka miesi\u0119cy czy nawet lat. Warto jednak uzbroi\u0107 si\u0119 w cierpliwo\u015b\u0107, gdy\u017c dobrze przygotowana strategia i umiej\u0119tnie prowadzone dzia\u0142ania przynosz\u0105 wiele korzy\u015bci dla biznesu. O tym, jak\u0105 rol\u0119 odgrywa Social Selling w marketingu, przeczytasz w dalszej cz\u0119\u015bci artyku\u0142u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_zdecydowac_sie_na_Social_Selling\"><\/span><strong>Dlaczego warto zdecydowa\u0107 si\u0119 na Social Selling?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jakie s\u0105 korzy\u015bci z Social Sellingu? O niekt\u00f3rych ju\u017c wspomnieli\u015bmy na pocz\u0105tku. Dzi\u0119ki tej technice mo\u017cesz przede wszystkim dociera\u0107 do swoich potencjalnych klient\u00f3w i zadba\u0107 o generowanie lead\u00f3w sprzeda\u017cowych. <strong>Przemy\u015blane dzia\u0142ania w mediach spo\u0142eczno\u015bciowych pomagaj\u0105 zdoby\u0107 zainteresowanie nawet tych odbiorc\u00f3w, kt\u00f3rzy ignoruj\u0105 inne, bardziej bezpo\u015brednie techniki sprzeda\u017cy<\/strong>. Skuteczny Social Selling nie jest bowiem ,,nachalny\u2019\u2019, dlatego w jego przypadku ludzie nie czuj\u0105 si\u0119 do niczego zmuszani.<\/p>\n\n\n\n<p>Sprzeda\u017c w Social Mediach jest \u015bwietn\u0105 metod\u0105 na stworzenie lojalnej, zaanga\u017cowanej spo\u0142eczno\u015bci wok\u00f3\u0142 marki\/firmy. Pozwala zmniejszy\u0107 dystans mi\u0119dzy firm\u0105 a klientami i umo\u017cliwia zdobycie zaufania. Twoi aktywni u\u017cytkownicy mog\u0105 udost\u0119pnia\u0107 posty, poleca\u0107 produkty\/us\u0142ugi swoim znajomym, dzi\u0119ki czemu mo\u017cesz dotrze\u0107 do jeszcze wi\u0119kszej grupy odbiorc\u00f3w i prowadzi\u0107 dzia\u0142ania promocyjne na szerok\u0105 skal\u0119.<\/p>\n\n\n\n<p>Za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych mo\u017cesz precyzyjnie dociera\u0107 ze swoj\u0105 ofert\u0105 do os\u00f3b, kt\u00f3re faktycznie s\u0105 ni\u0105 zainteresowane. Kana\u0142y w Social Mediach daj\u0105 dost\u0119p do wielu statystyk, kt\u00f3re pomagaj\u0105 zbada\u0107 preferencje i potrzeby odbiorc\u00f3w oraz zrozumie\u0107 aktualne trendy. Dzi\u0119ki monitorowaniu danych mo\u017cna dowiedzie\u0107 si\u0119, co si\u0119 sprawdza, a co nie oraz w razie potrzeby zmienia\u0107 dotychczasow\u0105 strategi\u0119, aby zwi\u0119kszy\u0107 jej skuteczno\u015b\u0107.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, Social Selling pomaga zarabia\u0107 i zwi\u0119ksza\u0107 sprzeda\u017c, a poza tym:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kreowa\u0107 pozytywny wizerunek marki,<\/li>\n\n\n\n<li>zwi\u0119ksza\u0107 rozpoznawalno\u015b\u0107,<\/li>\n\n\n\n<li>zdobywa\u0107 zaufanie,<\/li>\n\n\n\n<li>budowa\u0107 lojaln\u0105, zaanga\u017cowan\u0105 spo\u0142eczno\u015b\u0107,<\/li>\n\n\n\n<li>promowa\u0107 firmow\u0105 ofert\u0119,<\/li>\n\n\n\n<li>dociera\u0107 do potencjalnych klient\u00f3w,<\/li>\n\n\n\n<li>dba\u0107 o trwa\u0142e relacje z klientami,<\/li>\n\n\n\n<li>analizowa\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144,<\/li>\n\n\n\n<li>zaplanowa\u0107 i prowadzi\u0107 efektywn\u0105 strategi\u0119.<\/li>\n<\/ul>\n\n\n\n<p>Jak widzisz korzy\u015bci Social Sellingu jest wiele. Aby jednak m\u00f3c si\u0119 z nich cieszy\u0107, trzeba prawid\u0142owo zaplanowa\u0107 i wdro\u017cy\u0107 dzia\u0142ania.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8079 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Selling_%E2%80%93_wdrozenie_krok_po_kroku\"><\/span><strong>Social Selling \u2013 wdro\u017cenie krok po kroku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak wykorzysta\u0107 Social Selling? Nale\u017cy pami\u0119ta\u0107 o kilku wa\u017cnych zasadach. <a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/172b8d12-2c56-4b1e-bef2-cb06ef126c6f\"><u>Prowadzenie Social Medi\u00f3w<\/u><\/a> wymaga dobrej strategii. Od czego zacz\u0105\u0107? O czym warto pami\u0119ta\u0107, aby dzia\u0142ania przynosi\u0142y efekty? Jak wdro\u017cy\u0107 Social Selling w firmie? Szczeg\u00f3\u0142y znajdziesz poni\u017cej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_czy_LinkedIn_czyli_wybierz_wlasciwe_platformy_spolecznosciowe\"><\/span><strong>Facebook czy LinkedIn, czyli wybierz w\u0142a\u015bciwe platformy spo\u0142eczno\u015bciowe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, jakie portale spo\u0142eczno\u015bciowe mo\u017cesz wykorzysta\u0107 do realizacji swojej strategii? Gdzie prowadzi\u0107 firmowe konto: na Facebooku, Instagramie, LinkedInie, a mo\u017ce Twitterze? Ot\u00f3\u017c du\u017co zale\u017cy tu od tego, gdzie jest obecna Twoja <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupa docelowa<\/a>. <strong>Zastan\u00f3w si\u0119, kim s\u0105 Twoi odbiorcy, jakie maj\u0105 preferencje i z jakich serwis\u00f3w korzystaj\u0105<\/strong>. Skup si\u0119 wy\u0142\u0105cznie na wybranym segmencie, zamiast stara\u0107 si\u0119 trafia\u0107 do ka\u017cdego.<\/p>\n\n\n\n<p>Nie bez znaczenia jest te\u017c rodzaj i specyfika bran\u017cy, w kt\u00f3rej dzia\u0142asz. Okre\u015bl te czynniki, aby wybra\u0107 odpowiedni\u0105 dla swojego biznesu platform\u0119 spo\u0142eczno\u015bciow\u0105. Pami\u0119taj te\u017c, \u017ce skupianie si\u0119 wy\u0142\u0105cznie na jednym serwisie da Ci ograniczone mo\u017cliwo\u015bci, ale z drugiej strony nie musisz, a nawet nie powiniene\u015b by\u0107 wsz\u0119dzie.<\/p>\n\n\n\n<p>Po wybraniu najlepszych kana\u0142\u00f3w spo\u0142eczno\u015bciowych czas za\u0142o\u017cy\u0107 i uzupe\u0142ni\u0107 firmowy profil. Pami\u0119taj o wprowadzeniu wszystkich niezb\u0119dnych informacji oraz zadbaj o aspekty wizualne, aby Tw\u00f3j profil by\u0142 atrakcyjny i przykuwa\u0142 uwag\u0119 oraz by\u0142 sp\u00f3jny z Twoj\u0105 mark\u0105 \u2013 zar\u00f3wno pod k\u0105tem identyfikacji wizualnej, jak i j\u0119zyka komunikacji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Selling_a_content_czyli_zaplanuj_i_przygotuj_tresci\"><\/span><strong>Social Selling a content, czyli zaplanuj i przygotuj tre\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To, czy Twoje dzia\u0142ania Social Sellingowe b\u0119d\u0105 skuteczne, zale\u017cy od contentu, czyli tre\u015bci, kt\u00f3re udost\u0119pniasz. Co publikowa\u0107 w Social Mediach? Tutaj znowu wiele zale\u017cy od Twojej grupy odbiorc\u00f3w, a wi\u0119c od tego, jakie zainteresowania, upodobania, przyzwyczajenia i problemy maj\u0105 Twoi potencjalni klienci. Tre\u015bci do Social Medi\u00f3w powinny odpowiada\u0107 ich potrzebom, by\u0107 dla nich przydatne, interesuj\u0105ce, anga\u017cuj\u0105ce oraz merytoryczne. Skup si\u0119 wi\u0119c na dostarczaniu wiedzy i przydatnych wskaz\u00f3wek, a nie tylko na promocji firmowej oferty. <strong>Dobrym pomys\u0142em jest prowadzenie firmowego bloga<\/strong>, aby opublikowane artyku\u0142y udost\u0119pnia\u0107 potem na Facebooku czy LinkedInie i kreowa\u0107 wizerunek eksperta w bran\u017cy.<\/p>\n\n\n\n<p>Je\u015bli dzia\u0142asz w kilku serwisach, pami\u0119taj, aby nie publikowa\u0107 wsz\u0119dzie tych samych tre\u015bci, tylko zadba\u0107 o r\u00f3\u017cnorodno\u015b\u0107 contentu. Warto wykorzystywa\u0107 te\u017c jak najwi\u0119cej format\u00f3w dost\u0119pnych w poszczeg\u00f3lnych Social Mediach. Dzi\u015b szczeg\u00f3lnym zainteresowaniem ciesz\u0105 si\u0119 materia\u0142y wideo, a przyk\u0142adowo na Instagramie tzw. Reelsy (rolki). Ciekawe efekty mo\u017ce przynie\u015b\u0107 te\u017c organizowanie transmisji na \u017cywo.<\/p>\n\n\n\n<p>Wszystkie Twoje materia\u0142y powinny by\u0107 przemy\u015blane i wysokiej jako\u015bci. Staraj si\u0119 przygotowywa\u0107 plan publikacji z wyprzedzeniem (np. na kolejny miesi\u0105c). Mo\u017cesz skorzysta\u0107 z narz\u0119dzi do planowania post\u00f3w, takich jak np. Facebook Creator Studio czy Hootsuite. Dzi\u0119ki temu tre\u015bci b\u0119d\u0105 dodawa\u0107 si\u0119 automatycznie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_danych_czyli_monitoruj_dzialania_Social_Sellingowe\"><\/span><strong>Analiza danych, czyli monitoruj dzia\u0142ania Social Sellingowe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Samo publikowanie tre\u015bci nie wystarczy. Trzeba jeszcze na bie\u017c\u0105co mierzy\u0107 efektywno\u015b\u0107 Social Sellingu, monitorowa\u0107 dzia\u0142ania i sprawdza\u0107 przyk\u0142adowo, kt\u00f3re tre\u015bci wywo\u0142uj\u0105 najwi\u0119ksze zaanga\u017cowanie. Jak ju\u017c zosta\u0142o wspomniane, zagl\u0105danie do statystyk, analiza danych i wyci\u0105ganie wniosk\u00f3w pomagaj\u0105 zoptymalizowa\u0107 prowadzone dzia\u0142ania Social Sellingu i udoskonali\u0107 strategi\u0119. Ponadto nale\u017cy ca\u0142y czas \u015bledzi\u0107, co dzieje si\u0119 na firmowym profilu \u2013 jakie komentarze si\u0119 pojawiaj\u0105, o co pytaj\u0105 odbiorcy, jakie maj\u0105 oczekiwania. Staraj si\u0119 na nie odpowiada\u0107. Media spo\u0142eczno\u015bciowe pozwalaj\u0105 lepiej pozna\u0107 odbiorc\u00f3w i nawi\u0105za\u0107 z nimi relacj\u0119 dzi\u0119ki prawid\u0142owej komunikacji i dialogowi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika-1015x1200.png\" alt=\"social selling infografika\" class=\"wp-image-8080 colorbox-8079 lazyload\" width=\"761\" height=\"900\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika-1015x1200.png 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika-254x300.png 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika-135x160.png 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika-768x908.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika-696x823.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika-1068x1263.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika-355x420.png 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika-710x840.png 710w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Social-Selling-infografika.png 1080w\" data-sizes=\"(max-width: 761px) 100vw, 761px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 761px; --smush-placeholder-aspect-ratio: 761\/900;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_a_sprzedaz_czyli_jak_sprzedawac_dzieki_mediom_spolecznosciowym\"><\/span><strong>Social Media a sprzeda\u017c, czyli jak sprzedawa\u0107 dzi\u0119ki mediom spo\u0142eczno\u015bciowym?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przedstawione wy\u017cej porady to tylko cz\u0119\u015b\u0107 przepisu na sukces. Aby marketing spo\u0142eczno\u015bciowy przynosi\u0142 rezultaty i wp\u0142ywa\u0142 na wzrost sprzeda\u017cy produkt\u00f3w czy us\u0142ug, trzeba jeszcze pami\u0119ta\u0107 o innych wa\u017cnych kwestiach. Jak sprzedawa\u0107 dzi\u0119ki Social Media?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publikuj_regularnie_i_o_optymalnych_porach\"><\/span><strong>Publikuj regularnie i o optymalnych porach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nie mo\u017cesz sobie pozwoli\u0107 na d\u0142ugie przerwy w publikacji. Po pierwsze, wygl\u0105da to nieprofesjonalnie i mo\u017ce sugerowa\u0107, \u017ce firma zawiesi\u0142a dzia\u0142alno\u015b\u0107. Po drugie, takie praktyki s\u0105 negatywnie oceniane przez algorytmy, kt\u00f3re w efekcie przestan\u0105 wy\u015bwietla\u0107 i promowa\u0107 Twoje tre\u015bci. Publikuj wi\u0119c regularnie. Cz\u0119stotliwo\u015b\u0107 zale\u017cy od Twoich mo\u017cliwo\u015bci i zasob\u00f3w, przyj\u0119tej strategii i rodzaju serwisu. Przyk\u0142adowo na Facebooku mo\u017cesz dodawa\u0107 posty np. 1-2 razy w tygodniu, a rolki czy relacje na Instagramie nawet codziennie. Pami\u0119taj przy tym, \u017ce wa\u017cniejsza jest jako\u015b\u0107, a nie ilo\u015b\u0107.<\/p>\n\n\n\n<p>Nie bez znaczenia jest te\u017c czas publikacji. Sprawdzaj w statystykach, kiedy Twoi odbiorcy s\u0105 najbardziej aktywni. Warto wzi\u0105\u0107 te\u017c pod uwag\u0119 przeprowadzone na rynku badania. Przeczytaj artyku\u0142: <a href=\"https:\/\/wenet.pl\/blog\/publikowac-posty-mediach-spolecznosciowych-wskazowki-2021\/\">Kiedy najlepiej publikowa\u0107 posty w mediach spo\u0142eczno\u015bciowych w 2023 roku<\/a> i dowiedz si\u0119, jaki jest najlepszy czas na publikacj\u0119 tre\u015bci w Social Mediach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sprawnie_odpowiadaj_na_komentarze_i_wiadomosci\"><\/span><strong>Sprawnie odpowiadaj na komentarze i wiadomo\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W Social Mediach bardzo wa\u017cne jest szybkie reagowanie. Internauci s\u0105 niecierpliwi i nie chc\u0105 d\u0142ugo czeka\u0107 na odpowied\u017a. Pami\u0119taj wi\u0119c, aby w miar\u0119 mo\u017cliwo\u015bci od razu odpowiada\u0107 na komentarze pod postami oraz wiadomo\u015bci prywatne. W ten spos\u00f3b poka\u017cesz swoim odbiorom, \u017ce s\u0105 dla Ciebie wa\u017cni oraz \u017ce jeste\u015b zawsze do ich dyspozycji. B\u0105d\u017a pomocny, doradzaj, zauwa\u017caj problemy swoich klient\u00f3w i staraj si\u0119 je rozwi\u0105zywa\u0107. Dzi\u0119ki temu zbudujesz pozytywny wizerunek i nawi\u0105\u017cesz trwa\u0142e relacje ze swoimi odbiorcami oraz zwi\u0119kszysz sprzeda\u017c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sledz_biezace_trendy_i_monitoruj_Internet\"><\/span><strong>\u015aled\u017a bie\u017c\u0105ce trendy i monitoruj Internet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby skutecznie dzia\u0142a\u0107 w Social Mediach, trzeba by\u0107 na bie\u017c\u0105co. Staraj si\u0119 wychwytywa\u0107 aktualne trendy. Je\u015bli szybko je wykorzystasz, zwi\u0119kszysz zasi\u0119gi i zyskasz szans\u0119 na wyprzedzenie swojej konkurencji. Przegl\u0105daj wi\u0119c inne profile, zagl\u0105daj na bran\u017cowe serwisy. W byciu na czasie pomo\u017ce Ci te\u017c narz\u0119dzie, jakim jest BuzzSumo. Platforma ta pozwala znajdowa\u0107 tre\u015bci do Social Medi\u00f3w, kt\u00f3re w danym momencie s\u0105 najpopularniejsze w mediach spo\u0142eczno\u015bciowych i podbijaj\u0105 Internet.<\/p>\n\n\n\n<p>\u015aled\u017a te\u017c, co Twoi odbiorcy pisz\u0105 na temat Twojej marki czy produktu. Sprawdzaj opinie, zbieraj feedback, aby udoskonala\u0107 swoj\u0105 ofert\u0119. Pomo\u017ce Ci w tym narz\u0119dzie do monitoringu Internetu, czyli Brand24. Dzi\u0119ki niemu mo\u017cesz \u015bledzi\u0107 wzmianki o swojej firmie, kontaktowa\u0107 si\u0119 z lud\u017ami, kt\u00f3rzy o Tobie pisz\u0105 oraz odpowiada\u0107 na ich problemy czy w\u0105tpliwo\u015bci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8079 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Informuj_o_swojej_ofercie\"><\/span><strong>Informuj o swojej ofercie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Firmy w komunikacji w Social Mediach powinny skupia\u0107 si\u0119 na dostarczaniu tre\u015bci edukacyjnych podanych w atrakcyjny spos\u00f3b. Nie mo\u017cna jednak przy tym zapomnie\u0107 o promowaniu swoich produkt\u00f3w czy us\u0142ug. Swobodnie informuj wi\u0119c, czy s\u0105 u Ciebie aktualnie jakie\u015b promocje i nowo\u015bci \u2013 Twoi odbiorcy mog\u0105 by\u0107 tym zainteresowani. Zachowaj jednak odpowiedni\u0105 proporcj\u0119 pomi\u0119dzy tego typu postami i innymi, aby Tw\u00f3j profil nie zamieni\u0142 si\u0119 w tablic\u0119 og\u0142oszeniow\u0105. Swoj\u0105 ofert\u0119 mo\u017cesz te\u017c promowa\u0107 nie bezpo\u015brednio, a w nieco bardziej subtelny spos\u00f3b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pamietaj_o_wartosciach_Twojej_firmy\"><\/span><strong>Pami\u0119taj o warto\u015bciach Twojej firmy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak ju\u017c wiesz, jednym z cel\u00f3w Social Media Sellingu jest budowanie zaufania i wizerunku. Nale\u017cy wi\u0119c zastanowi\u0107 si\u0119, w jaki spos\u00f3b ma by\u0107 postrzegana firma w oczach potencjalnych klient\u00f3w. Okre\u015bl, jakie s\u0105 Twoje cele i warto\u015bci oraz pokazuj je swoim odbiorcom. Warto\u015bci te powinny pokrywa\u0107 si\u0119 z tym, co jest wa\u017cne dla Twojej grupy docelowej. Dzi\u0119ki temu szybciej zdob\u0119dziesz zaufanie i z wi\u0119kszym prawdopodobie\u0144stwem przekonasz do zakupu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Selling_%E2%80%93_metody_dzialania_i_narzedzia_Podsumowanie\"><\/span><strong>Social Selling \u2013 metody dzia\u0142ania i narz\u0119dzia. Podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, jak wykorzysta\u0107 Social Selling. Masz te\u017c \u015bwiadomo\u015b\u0107, \u017ce marketing spo\u0142eczno\u015bciowy jest dzi\u015b efektywnym sposobem na pozyskanie nowych klient\u00f3w. Proces ten nie jest co prawda natychmiastowy, poniewa\u017c wymaga pracy, czasu i systematyczno\u015bci. W \u015bwietle naszych obserwacji zdecydowanie jednak si\u0119 op\u0142aca, bo przynosi efekty. Trzeba tylko zaplanowa\u0107 odpowiedni\u0105 strategi\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8079 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Chc\u0119 wypromowa\u0107 firm\u0119 \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --> <br><br>\n\n\n\n<p>Chcesz wdro\u017cy\u0107 Social Selling w firmie? Potrzebujesz wsparcia w prowadzeniu dzia\u0142a\u0144 w mediach spo\u0142eczno\u015bciowych? Zale\u017cy Ci na tym, aby zdobywa\u0107 nowych klient\u00f3w i zwi\u0119ksza\u0107 sprzeda\u017c? Mo\u017cesz skorzysta\u0107 z us\u0142ug profesjonalnych doradc\u00f3w internetowych WeNet, kt\u00f3rzy wiedz\u0105, jak rozwija\u0107 firmy w Internecie. Wejd\u017a na WeNet.pl i sprawd\u017a, co mog\u0105 zrobi\u0107 dla Ciebie specjali\u015bci.<\/p><div class=\"qljly69f2cc4a55d1c\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8079 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ubajo69f2cc4a55c17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ubajo69f2cc4a55c17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ubajo69f2cc4a55c17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ubajo69f2cc4a55c17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ubajo69f2cc4a55c17 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bwjll69f2cc4a55b88\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8079 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gibrz69f2cc4a55afc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gibrz69f2cc4a55afc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gibrz69f2cc4a55afc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gibrz69f2cc4a55afc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gibrz69f2cc4a55afc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wbfkt69f2cc4a55a75\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8079 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wbfkt69f2cc4a55a75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wbfkt69f2cc4a55a75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wbfkt69f2cc4a55a75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wbfkt69f2cc4a55a75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wbfkt69f2cc4a55a75 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"etdkd69f2cc4a559f2\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8079 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wrtuh69f2cc4a536e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wrtuh69f2cc4a536e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wrtuh69f2cc4a536e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wrtuh69f2cc4a536e3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wrtuh69f2cc4a536e3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8079&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;1&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;1\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Social Selling - co to jest?&quot;,&quot;width&quot;:&quot;24.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 24.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            1\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media spo\u0142eczno\u015bciowe ju\u017c dawno przesta\u0142y by\u0107 wy\u0142\u0105cznie kana\u0142em komunikacji ze znajomymi. Dzi\u015b to tak\u017ce narz\u0119dzie marketingowe, kt\u00f3re pomaga w osi\u0105ganiu cel\u00f3w biznesowo-sprzeda\u017cowych. Prowadzisz swoj\u0105 firm\u0119 i zale\u017cy Ci, aby zdobywa\u0107 nowych klient\u00f3w i zwi\u0119ksza\u0107 sprzeda\u017c? Wykorzystaj technik\u0119, jak\u0105 jest Social Selling. Co to jest Social Selling i dlaczego jest skuteczny? Jak wykorzysta\u0107 jego potencja\u0142? Jak [&hellip;]<\/p>\n","protected":false},"author":101033,"featured_media":8081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[239,125,241,560],"class_list":["post-8079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-media-spolecznosciowe","tag-social-media","tag-social-media-marketing","tag-sprzedaz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Selling - co to jest? - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz zdobywa\u0107 nowych klient\u00f3w i zwi\u0119ksza\u0107 sprzeda\u017c? 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