{"id":8183,"date":"2023-07-26T08:23:28","date_gmt":"2023-07-26T06:23:28","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8183"},"modified":"2023-08-30T16:14:59","modified_gmt":"2023-08-30T14:14:59","slug":"social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/","title":{"rendered":"Social Media Manager \u2013 czym zajmuje si\u0119 specjalista medi\u00f3w spo\u0142eczno\u015bciowych?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-media-manager-min.jpg\" alt=\"social media specjalista\" class=\"wp-image-8710 colorbox-8183 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-media-manager-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-media-manager-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-media-manager-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-media-manager-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-media-manager-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-media-manager-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/social-media-manager-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Serwisy takie jak Facebook zmieni\u0142y spos\u00f3b, w jaki si\u0119 komunikujemy, zdobywamy informacje i podejmujemy decyzje zakupowe. Nic wi\u0119c dziwnego, \u017ce dla firm i organizacji, aktywno\u015b\u0107 na platformach typu <a href=\"https:\/\/wenet.pl\/blog\/jak-prowadzic-konto-na-linkedin-krotki-przewodnik\/\">LinkedIn<\/a> czy TikTok jest dzi\u015b niezb\u0119dna do pozyskania nowych klient\u00f3w. Cho\u0107by dlatego ogromn\u0105 rol\u0119 w e-biznesie odgrywa ka\u017cdy Social Media Marketing Manager. O tym, co robi specjalista medi\u00f3w spo\u0142eczno\u015bciowych, na czym polega jego praca i jak mo\u017ce wp\u0142yn\u0105\u0107 na budowanie wizerunku marki, przeczytasz w tym artykule. Zapraszamy do lektury!&nbsp;<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Kim_jest_Social_Media_Marketing_Specialist\" >Kim jest Social Media Marketing Specialist?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Praca_Specjalista_Social_Media_%E2%80%93_jak_wyglada\" >Praca: Specjalista Social Media \u2013 jak wygl\u0105da?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Obowiazki_Social_Media_Managera\" >Obowi\u0105zki Social Media Managera<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Planowanie_strategii_Social_Media\" >Planowanie strategii Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Tworzenie_angazujacych_tresci\" >Tworzenie anga\u017cuj\u0105cych tre\u015bci&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Ustalanie_harmonogramu_postow\" >Ustalanie harmonogramu post\u00f3w&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Zarzadzanie_platnymi_reklamami\" >Zarz\u0105dzanie p\u0142atnymi reklamami&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Monitorowanie_kampanii_Social_Media\" >Monitorowanie kampanii Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Aktywizacja_spolecznosci\" >Aktywizacja spo\u0142eczno\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Sledzenie_innowacji_i_trendow\" >\u015aledzenie innowacji i trend\u00f3w&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Umiejetnosci_i_zarobki_Specjalisty_Social_Media\" >Umiej\u0119tno\u015bci i zarobki Specjalisty Social Media&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Umiejetnosci_Specjalisty_Social_Media\" >Umiej\u0119tno\u015bci Specjalisty Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/#Zarobki_Specjalisty_Marketingu_i_Social_Media\" >Zarobki Specjalisty Marketingu i Social Media<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kim_jest_Social_Media_Marketing_Specialist\"><\/span><strong>Kim jest Social Media Marketing Specialist?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Stwierdzenie, \u017ce media spo\u0142eczno\u015bciowe odgrywaj\u0105 wa\u017cn\u0105 rol\u0119 w naszym \u017cyciu, z pewno\u015bci\u0105 nie jest nadu\u017cyciem. Od chwili, gdy wstajemy rano, a\u017c po moment, kiedy k\u0142adziemy si\u0119 spa\u0107, interakcje z innymi u\u017cytkownikami r\u00f3\u017cnych platform stanowi\u0105 nieod\u0142\u0105czn\u0105 cz\u0119\u015b\u0107 naszej codzienno\u015bci.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Nie inaczej jest w obszarze biznesu \u2013 dzi\u015b trudno wyobrazi\u0107 sobie przedsi\u0119biorc\u0119, kt\u00f3ry nie inwestuje w <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c0ff33ac-c492-46d0-ad2e-e583a19523a1\"><span class=\"hs-cta-node hs-cta-c0ff33ac-c492-46d0-ad2e-e583a19523a1\" id=\"hs-cta-c0ff33ac-c492-46d0-ad2e-e583a19523a1\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c0ff33ac-c492-46d0-ad2e-e583a19523a1\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-c0ff33ac-c492-46d0-ad2e-e583a19523a1\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c0ff33ac-c492-46d0-ad2e-e583a19523a1.png\" alt=\"prowadzenie Social Medi\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c0ff33ac-c492-46d0-ad2e-e583a19523a1', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>. <\/strong>Dla marek, kt\u00f3re chc\u0105 wyr\u00f3\u017cni\u0107 si\u0119 w g\u0105szczu ofert, jest to wr\u0119cz konieczno\u015b\u0107. Nie mo\u017cna ju\u017c lekcewa\u017cy\u0107 potencja\u0142u, jaki nios\u0105 za sob\u0105 Instagram, Facebook, Twitter, LinkedIn czy inne serwisy, kt\u00f3re gromadz\u0105 miliony aktywnych internaut\u00f3w.<\/p>\n\n\n\n<p>W\u0142a\u015bnie dlatego pojawi\u0142 si\u0119 i zyskuje na popularno\u015bci zaw\u00f3d Social Media Managera. Jest on niezwykle istotny dla sukcesu firm czy organizacji w Internecie. Osoba nazywana r\u00f3wnie\u017c jako Community Specialist jest odpowiedzialna za zarz\u0105dzanie i rozwijanie obecno\u015bci biznesu w cyfrowym \u015bwiecie.&nbsp;<\/p>\n\n\n\n<p>Twoja firma strategicznie my\u015bli o rozwoju dzia\u0142alno\u015bci w sieci i relacjach z internautami? W takim razie musisz nie tylko zainwestowa\u0107 w marketing w mediach spo\u0142eczno\u015bciowych, ale r\u00f3wnie\u017c znale\u017a\u0107 profesjonalist\u0119, kt\u00f3ry za po\u015brednictwem odpowiednich platform zbuduje wi\u0119\u017a z klientami, wygeneruje zainteresowanie produktami i us\u0142ugami oraz zwi\u0119kszy \u015bwiadomo\u015b\u0107 marki.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Praca_Specjalista_Social_Media_%E2%80%93_jak_wyglada\"><\/span><strong>Praca: Specjalista Social Media \u2013 jak wygl\u0105da?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znaczenie Social Media Marketingu w e-biznesie jest nieocenione.&nbsp;<\/p>\n\n\n\n<p>Do zarz\u0105dzania mediami spo\u0142eczno\u015bciowymi warto zatrudni\u0107 wi\u0119c specjalist\u0119, kt\u00f3ry b\u0119dzie robi\u0142 znacznie wi\u0119cej ni\u017c tylko publikowanie tre\u015bci na r\u00f3\u017cnych portalach. Na opisywanym stanowisku z bran\u017cy marketingu internetowego sprawdzaj\u0105 si\u0119 osoby, kt\u00f3re wiedz\u0105, jak przebiega skuteczne planowanie strategii dzia\u0142a\u0144 oraz ich wdra\u017canie w odpowiednich kana\u0142ach \u2013 nie zapominaj\u0105c przy tym o monitorowaniu wynik\u00f3w.&nbsp;<\/p>\n\n\n\n<p>Reklama online czy Content Marketing to tylko niekt\u00f3re dziedziny, na kt\u00f3rych musi zna\u0107 si\u0119 specjalista ds. medi\u00f3w spo\u0142eczno\u015bciowych. W zawodzie tym niezwykle wa\u017cne okazuje si\u0119 umiej\u0119tne prowadzenie interakcji z odbiorcami. <strong>Od Social Media Managera oczekuje si\u0119, \u017ce b\u0119dzie pewnego rodzaju \u0142\u0105cznikiem pomi\u0119dzy mark\u0105 a obecnymi i potencjalnymi klientami<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Osoba na opisywanym stanowisku mo\u017ce podj\u0105\u0107 prac\u0119 w\u0142a\u015bciwie w ka\u017cdym przedsi\u0119biorstwie wykorzystuj\u0105cym media spo\u0142eczno\u015bciowe w ramach marketingu online. Do najcz\u0119\u015bciej stosowanych kana\u0142\u00f3w Social Media nale\u017c\u0105: Facebook, Instagram, TikTok, Twitter, YouTube czy Pinterest. Dzi\u0119ki w\u0142a\u015bciwym dzia\u0142aniom specjalista ma szans\u0119 wp\u0142yn\u0105\u0107 na wyniki sprzeda\u017cowe firmy oraz jej rozpoznawalno\u015b\u0107 w sieci.&nbsp;&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obowiazki_Social_Media_Managera\"><\/span><strong>Obowi\u0105zki Social Media Managera<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z pewno\u015bci\u0105 zdajesz ju\u017c sobie spraw\u0119, \u017ce Specjalista ds. Social Media musi realizowa\u0107 mocno zr\u00f3\u017cnicowane zadania, kt\u00f3re nierzadko wymagaj\u0105 od niego do\u015b\u0107 odleg\u0142ych od siebie umiej\u0119tno\u015bci. Tym bardziej \u017ce zakres obowi\u0105zk\u00f3w b\u0119dzie r\u00f3\u017cny w zale\u017cno\u015bci od wielko\u015bci firmy, jej <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\"><span class=\"hs-cta-node hs-cta-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\" id=\"hs-cta-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/a1bcb75a-1f20-4d6c-ad73-126dc4c825ef.png\" alt=\"strategii marketingowej\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'a1bcb75a-1f20-4d6c-ad73-126dc4c825ef', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> czy wykorzystanych kana\u0142\u00f3w komunikacji.&nbsp;<\/p>\n\n\n\n<p>Chcesz pozna\u0107 wi\u0119cej szczeg\u00f3\u0142\u00f3w, jak wygl\u0105da praca Social Media Managera? Odkryj zadania, kt\u00f3re musi realizowa\u0107 osoba zatrudniona na tak wa\u017cnym stanowisku.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planowanie_strategii_Social_Media\"><\/span><strong>Planowanie strategii Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby osi\u0105gn\u0105\u0107 cele biznesowe, warto wykorzysta\u0107 pe\u0142en potencja\u0142 r\u00f3\u017cnych platform spo\u0142eczno\u015bciowych. Tym zajmuje si\u0119 Specjalista Marketingu i Social Media, kt\u00f3ry opracowuje kompleksowe plany dzia\u0142a\u0144 online.&nbsp;<\/p>\n\n\n\n<p>W pierwszej kolejno\u015bci przeprowadza analiz\u0119 konkurencji i bada grup\u0119 docelow\u0105. Na tej podstawie ustala cele, kt\u00f3re mog\u0105 by\u0107 zrealizowane poprzez marketing w mediach spo\u0142eczno\u015bciowych. Na koniec tworzy sp\u00f3jne dla wielu kana\u0142\u00f3w strategie, dzi\u0119ki kt\u00f3rym firma mo\u017ce dotrze\u0107 do w\u0142a\u015bciwych u\u017cytkownik\u00f3w.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tworzenie_angazujacych_tresci\"><\/span><strong>Tworzenie anga\u017cuj\u0105cych tre\u015bci&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W naszej ocenie Manager Social Media musi wyr\u00f3\u017cnia\u0107 si\u0119 kreatywno\u015bci\u0105, zmys\u0142em estetycznym oraz ponadprzeci\u0119tn\u0105 umiej\u0119tno\u015bci\u0105 tworzenia tre\u015bci.&nbsp; Wszystko dlatego, \u017ce to w\u0142a\u015bnie do jego zada\u0144 b\u0119dzie nale\u017ca\u0142o opracowywanie r\u00f3\u017cnorodnych materia\u0142\u00f3w \u2013 od grafik i film\u00f3w, po posty i d\u0142u\u017csze wpisy, kt\u00f3re nie tylko przyci\u0105gn\u0105 uwag\u0119 odpowiednich odbiorc\u00f3w, ale r\u00f3wnie\u017c zach\u0119c\u0105 ich do interakcji z firmowym kontem.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustalanie_harmonogramu_postow\"><\/span><strong>Ustalanie harmonogramu post\u00f3w&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak wynika z naszych do\u015bwiadcze\u0144 nie tylko forma i temat, ale r\u00f3wnie\u017c czas udost\u0119pnienia tre\u015bci&nbsp; wp\u0142ywa na sukces konkretnych post\u00f3w na Facebooku, Instagramie czy innych platformach. Tak\u0105 wiedz\u0119 musi mie\u0107 r\u00f3wnie\u017c Social Media Marketing Specialist, do obowi\u0105zk\u00f3w kt\u00f3rego nale\u017cy dbanie o regularno\u015b\u0107 i cz\u0119stotliwo\u015b\u0107 publikacji. Celem tworzonych harmonogram\u00f3w jest utrzymanie zainteresowania u\u017cytkownik\u00f3w.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zarzadzanie_platnymi_reklamami\"><\/span><strong>Zarz\u0105dzanie p\u0142atnymi reklamami&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Firmy zdaj\u0105 ju\u017c sobie spraw\u0119, \u017ce sama obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych to za ma\u0142o. Tym bardziej \u017ce platformy oferuj\u0105 wiele opcji promocyjnych np. reklamy w Facebook Ads. Specjalista Social Media wykorzystuje wi\u0119c swoj\u0105 wiedz\u0119 i do\u015bwiadczenie tak\u017ce do analizy kampanii reklamowych, monitorowania efektywno\u015bci oraz optymalizowania ich pod k\u0105tem osi\u0105gania za\u0142o\u017conych cel\u00f3w biznesowych.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitorowanie_kampanii_Social_Media\"><\/span><strong>Monitorowanie kampanii Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Specjali\u015bci od medi\u00f3w spo\u0142eczno\u015bciowych musz\u0105 nieustannie \u015bledzi\u0107 efektywno\u015b\u0107 prowadzonych dzia\u0142a\u0144 marketingowych<\/strong>. W tym celu analizuj\u0105 dane dotycz\u0105ce liczby obserwuj\u0105cych, wska\u017anik\u00f3w klikalno\u015bci oraz zaanga\u017cowania u\u017cytkownik\u00f3w. Na podstawie zgromadzonych informacji mog\u0105 dostosowywa\u0107 strategi\u0119 dzia\u0142a\u0144 oraz tre\u015bci, aby osi\u0105gn\u0105\u0107 coraz lepsze wyniki.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aktywizacja_spolecznosci\"><\/span><strong>Aktywizacja spo\u0142eczno\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak ju\u017c wspominali\u015bmy wcze\u015bniej, w ramach obs\u0142ugi Social Medi\u00f3w nale\u017cy r\u00f3wnie\u017c zadba\u0107 o prawid\u0142ow\u0105 komunikacj\u0119 z odbiorcami. U\u017cytkownicy medi\u00f3w spo\u0142eczno\u015bciowych oczekuj\u0105 od firm odpowiadania na ich wiadomo\u015bci, komentarze czy inne interakcje. Profesjonalna i dopasowana do charakteru marki komunikacja to cel os\u00f3b zarz\u0105dzaj\u0105cych firmowym kontem na Facebooku czy Instagramie. W ko\u0144cu w ten spos\u00f3b buduje si\u0119 pozytywny wizerunek online.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sledzenie_innowacji_i_trendow\"><\/span><strong>\u015aledzenie innowacji i trend\u00f3w&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social Media dynamicznie si\u0119 zmieniaj\u0105, dlatego profesjonali\u015bci musz\u0105 by\u0107 na bie\u017c\u0105co z wszelkimi innowacyjnymi rozwi\u0105zaniami z zakresu obs\u0142ugi medi\u00f3w spo\u0142eczno\u015bciowych. W tym celu \u015bledz\u0105 trendy, zmiany oraz nowe narz\u0119dzia \u2013 r\u00f3wnie\u017c technologie zwi\u0105zane ze sztuczn\u0105 inteligencj\u0105. Poszukiwanie kolejnych mo\u017cliwo\u015bci promocji pozwala wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji i zwi\u0119kszy\u0107 popularno\u015b\u0107 marki.&nbsp;<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"1200\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera-1015x1200.png\" alt=\"\" class=\"wp-image-8192 colorbox-8183 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera-1015x1200.png 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera-254x300.png 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera-135x160.png 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera-768x908.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera-696x823.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera-1068x1263.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera-355x420.png 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera-710x840.png 710w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Obowiazki-Social-Media-Managera.png 1080w\" data-sizes=\"(max-width: 1015px) 100vw, 1015px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1015px; --smush-placeholder-aspect-ratio: 1015\/1200;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Umiejetnosci_i_zarobki_Specjalisty_Social_Media\"><\/span><strong>Umiej\u0119tno\u015bci i zarobki Specjalisty Social Media&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz zosta\u0107 Specjalist\u0105 Social Media? Z pewno\u015bci\u0105 interesuj\u0105 Ci\u0119 wi\u0119c dwie podstawowe kwestie \u2013 co cechuje dobrego pracownika na tym stanowisku i ile zarabia si\u0119 w obszarze medi\u00f3w spo\u0142eczno\u015bciowych. Sprawd\u017amy to ju\u017c teraz!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Umiejetnosci_Specjalisty_Social_Media\"><\/span><strong>Umiej\u0119tno\u015bci Specjalisty Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Posad\u0119 Social Managera mo\u017ce otrzyma\u0107 wy\u0142\u0105cznie pracownik, kt\u00f3ry ma konkretne umiej\u0119tno\u015bci. Co wyr\u00f3\u017cnia specjalist\u00f3w od medi\u00f3w spo\u0142eczno\u015bciowych?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Znajomo\u015b\u0107 marketingu i platform Social Medi\u00f3w<\/li>\n\n\n\n<li>Nad\u0105\u017canie za zmianami i nowymi trendami<\/li>\n\n\n\n<li>Cierpliwo\u015b\u0107 i radzenie sobie z krytyk\u0105<\/li>\n\n\n\n<li>Dobra organizacja i zdolno\u015b\u0107 planowania dzia\u0142a\u0144<\/li>\n\n\n\n<li>Zrozumienie potrzeb i preferencji u\u017cytkownik\u00f3w<\/li>\n\n\n\n<li>Kreatywno\u015b\u0107, zmys\u0142 estetyczny i elastyczno\u015b\u0107<\/li>\n\n\n\n<li>Zdolno\u015bci analityczne i umiej\u0119tne wykorzystanie narz\u0119dzi&nbsp;<\/li>\n\n\n\n<li>My\u015blenie strategiczne i kompetencje w obszarze komunikacji<\/li>\n<\/ul>\n\n\n\n<p>Oczywi\u015bcie <strong>Specjalista ds. Social Media powinien umie\u0107 organizowa\u0107 prac\u0119 w\u0142asn\u0105 i zespo\u0142u<\/strong>. Warto\u015bci\u0105 na tym stanowisku okazuje si\u0119 te\u017c ch\u0119\u0107 rozwoju. Nie wolno zapomina\u0107, \u017ce konieczno\u015bci\u0105 jest za to obs\u0142uga aplikacji w\u0142asnych takich platform jak np. Facebook oraz narz\u0119dzi m.in. do analizy medi\u00f3w spo\u0142eczno\u015bciowych, tworzenia tre\u015bci, monitoringu czy <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacji<\/a> dzia\u0142a\u0144.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zarobki_Specjalisty_Marketingu_i_Social_Media\"><\/span><strong>Zarobki Specjalisty Marketingu i Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chcesz pozna\u0107 zarobki Social Manager\u00f3w? Pami\u0119taj, \u017ce tak jak w ka\u017cdym innym zawodzie, na ostateczn\u0105 pensj\u0119 pracownika, kt\u00f3ry zajmuje si\u0119 obs\u0142ug\u0105 dost\u0119pnych medi\u00f3w spo\u0142eczno\u015bciowych, wp\u0142ywa wiele czynnik\u00f3w: do\u015bwiadczenie, wiedza, umiej\u0119tno\u015bci, dotychczasowe wyniki, wielko\u015b\u0107 i rodzaj firmy czy lokalizacja.&nbsp;<\/p>\n\n\n\n<p>Jak wynika z naszego do\u015bwiadczenia oraz Og\u00f3lnopolskiego Badania Wynagrodze\u0144 mediana zarobk\u00f3w Social Manager\u00f3w wynosi 5,5 tys. brutto.&nbsp;Warto w tym miejscu podkre\u015bli\u0107, \u017ce <strong>Specjalista ds. Medi\u00f3w Spo\u0142eczno\u015bciowych staje si\u0119 nie tylko ambasadorem marki, ale odgrywa te\u017c istotn\u0105 rol\u0119 w budowaniu pozytywnego wizerunku<\/strong> i aktywizacji spo\u0142eczno\u015bci. Dlatego, je\u017celi prowadzisz firm\u0119 i chcesz dotrze\u0107 do u\u017cytkownik\u00f3w korzystaj\u0105cych z r\u00f3\u017cnych platform Social Media online, to ju\u017c teraz zg\u0142o\u015b si\u0119 do doradc\u00f3w internetowych, kt\u00f3rzy usprawni\u0105 Tw\u00f3j marketing. Podejmij wsp\u00f3\u0142prac\u0119 z <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\"><span class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\" id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-img colorbox-8183 lazyload\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script><\/script><script> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> i przekonaj si\u0119, co mo\u017cesz zyska\u0107.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0179r\u00f3d\u0142o:<\/p><div class=\"aaymt69f29dc65538b\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aaymt69f29dc65538b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aaymt69f29dc65538b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aaymt69f29dc65538b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aaymt69f29dc65538b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aaymt69f29dc65538b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tkedv69f29dc65530b\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tkedv69f29dc65530b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tkedv69f29dc65530b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tkedv69f29dc65530b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tkedv69f29dc65530b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tkedv69f29dc65530b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uhggt69f29dc65527a\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uhggt69f29dc65527a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uhggt69f29dc65527a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uhggt69f29dc65527a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uhggt69f29dc65527a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uhggt69f29dc65527a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oqoas69f29dc6551f9\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oqoas69f29dc6551f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oqoas69f29dc6551f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oqoas69f29dc6551f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oqoas69f29dc6551f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oqoas69f29dc6551f9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"abprw69f29dc655180\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.abprw69f29dc655180 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.abprw69f29dc655180 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.abprw69f29dc655180 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.abprw69f29dc655180 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.abprw69f29dc655180 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ntlzq69f29dc655100\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ntlzq69f29dc655100 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ntlzq69f29dc655100 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ntlzq69f29dc655100 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ntlzq69f29dc655100 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ntlzq69f29dc655100 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ockfb69f29dc655071\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8183 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fstat69f29dc6544f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fstat69f29dc6544f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fstat69f29dc6544f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fstat69f29dc6544f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fstat69f29dc6544f4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/wynagrodzenia.pl\/moja-placa\/ile-zarabia-social-media-manager\" rel=\"nofollow\">https:\/\/wynagrodzenia.pl\/moja-placa\/ile-zarabia-social-media-manager<\/a><\/li>\n<\/ol>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8183&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.7\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Social Media Manager \u2013 czym zajmuje si\u0119 specjalista medi\u00f3w spo\u0142eczno\u015bciowych?&quot;,&quot;width&quot;:&quot;97.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 97.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.7\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Serwisy takie jak Facebook zmieni\u0142y spos\u00f3b, w jaki si\u0119 komunikujemy, zdobywamy informacje i podejmujemy decyzje zakupowe. Nic wi\u0119c dziwnego, \u017ce dla firm i organizacji, aktywno\u015b\u0107 na platformach typu LinkedIn czy TikTok jest dzi\u015b niezb\u0119dna do pozyskania nowych klient\u00f3w. Cho\u0107by dlatego ogromn\u0105 rol\u0119 w e-biznesie odgrywa ka\u017cdy Social Media Marketing Manager. O tym, co robi specjalista [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":8184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,75,128,239,211,125,241],"class_list":["post-8183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-facebook","tag-instagram","tag-media-spolecznosciowe","tag-smm","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Manager \u2013 obowi\u0105zki, zarobki i kluczowe umiej\u0119tno\u015bci - WeNet<\/title>\n<meta name=\"description\" content=\"Rozw\u00f3j Facebook i innych platform sprawi\u0142, \u017ce firmy poszukuj\u0105 Social Media Manager\u00f3w. Przeczytaj artyku\u0142 i sprawd\u017a, co nale\u017cy do obowi\u0105zk\u00f3w specjalisty medi\u00f3w spo\u0142eczno\u015bciowych.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/social-media-manager-czym-zajmuje-sie-specjalista-mediow-spolecznosciowych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Manager \u2013 obowi\u0105zki, zarobki i kluczowe umiej\u0119tno\u015bci\" \/>\n<meta property=\"og:description\" content=\"Rozw\u00f3j Facebook i innych platform sprawi\u0142, \u017ce firmy poszukuj\u0105 Social Media Manager\u00f3w. 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