{"id":8248,"date":"2023-07-28T14:21:18","date_gmt":"2023-07-28T12:21:18","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8248"},"modified":"2023-08-30T16:18:30","modified_gmt":"2023-08-30T14:18:30","slug":"jak-napisac-skuteczna-oferte-handlowa","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-napisac-skuteczna-oferte-handlowa\/","title":{"rendered":"Jak napisa\u0107 skuteczn\u0105 ofert\u0119 handlow\u0105?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/oferta-handlowa-min.jpg\" alt=\"oferta handlowa\" class=\"wp-image-8699 colorbox-8248 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/oferta-handlowa-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/oferta-handlowa-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/oferta-handlowa-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/oferta-handlowa-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/oferta-handlowa-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/oferta-handlowa-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/oferta-handlowa-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Oferta handlowa jest kluczowym elementem w procesie sprzeda\u017cy. Powinna by\u0107 przygotowana tak, aby przekonywa\u0142a potencjalnych klient\u00f3w do skorzystania z us\u0142ug lub kupna produkt\u00f3w. Pojawia si\u0119 wi\u0119c pytanie, jak napisa\u0107 ofert\u0119 handlow\u0105, kt\u00f3ra b\u0119dzie skuteczna i doprowadzi do pomy\u015blnego sfinalizowania transakcji? Z czego powinna si\u0119 sk\u0142ada\u0107? Jakich b\u0142\u0119d\u00f3w nie pope\u0142nia\u0107 podczas tworzenia propozycji handlowej? Praktyczne wskaz\u00f3wki znajdziesz w naszym artykule. Zapraszamy do lektury!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-napisac-skuteczna-oferte-handlowa\/#Czym_jest_oferta_handlowa_i_do_czego_jest_potrzebna_klientowi\" >Czym jest oferta handlowa i do czego jest potrzebna klientowi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-napisac-skuteczna-oferte-handlowa\/#Oferta_handlowa_%E2%80%93_jak_ja_przygotowac_aby_byla_skuteczna\" >Oferta handlowa \u2013 jak j\u0105 przygotowa\u0107, aby by\u0142a skuteczna?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-napisac-skuteczna-oferte-handlowa\/#Co_powinna_zawierac_dobra_oferta_handlowa\" >Co powinna zawiera\u0107 dobra oferta handlowa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-napisac-skuteczna-oferte-handlowa\/#Jak_napisac_oferte_handlowa\" >Jak napisa\u0107 ofert\u0119 handlow\u0105?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-napisac-skuteczna-oferte-handlowa\/#Oferty_handlowe_%E2%80%93_najczestsze_bledy\" >Oferty handlowe \u2013 najcz\u0119stsze b\u0142\u0119dy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-napisac-skuteczna-oferte-handlowa\/#W_jakim_formacie_warto_wyslac_oferte_handlowa\" >W jakim formacie warto wys\u0142a\u0107 ofert\u0119 handlow\u0105?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-napisac-skuteczna-oferte-handlowa\/#Oferta_handlowa_%E2%80%93_podsumowanie\" >Oferta handlowa \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_oferta_handlowa_i_do_czego_jest_potrzebna_klientowi\"><\/span><strong>Czym jest oferta handlowa i do czego jest potrzebna klientowi?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Co to jest oferta handlowa? Ot\u00f3\u017c jest to propozycja sprzeda\u017cy produkt\u00f3w lub us\u0142ug. Ma na celu zainteresowanie i przyci\u0105gni\u0119cie uwagi klienta oraz zach\u0119cenie go do skorzystania z oferty.<\/p>\n\n\n\n<p>Dobrze przygotowana oferta handlowa (propozycja biznesowa) zawiera szczeg\u00f3\u0142owe informacje na temat produkt\u00f3w lub us\u0142ug, w tym m.in. ich ceny, cechy i korzy\u015bci z ich nabycia. Dzi\u0119ki temu klient mo\u017ce dok\u0142adnie pozna\u0107 ofert\u0119 danej firmy i por\u00f3wna\u0107 j\u0105 z innymi. Oferta handlowa jest wi\u0119c potrzebna klientowi. Pomaga mu podj\u0105\u0107 \u015bwiadom\u0105 decyzj\u0119 zakupow\u0105 i wybra\u0107 te produkty\/us\u0142ugi, kt\u00f3re najlepiej odpowiadaj\u0105 jego potrzebom i oczekiwaniom.<\/p>\n\n\n\n<p>Oczywi\u015bcie oferta handlowa jest te\u017c niezb\u0119dna dla firmy. Stanowi ona istotny element marketingowy, dzi\u0119ki kt\u00f3remu przedsi\u0119biorstwo mo\u017ce zwi\u0119kszy\u0107 swoje zyski.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oferta_handlowa_%E2%80%93_jak_ja_przygotowac_aby_byla_skuteczna\"><\/span><strong>Oferta handlowa \u2013 jak j\u0105 przygotowa\u0107, aby by\u0142a skuteczna?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oferta handlowa to kluczowy element dzia\u0142alno\u015bci ka\u017cdej firmy, niezale\u017cnie od jej bran\u017cy czy rozmiaru. To w\u0142a\u015bnie ona stanowi punkt wyj\u015bcia dla ka\u017cdej transakcji i decyduje o tym, czy kontrahent zdecyduje si\u0119 na zakup danych produkt\u00f3w lub us\u0142ug. Dlatego tak wa\u017cne jest, aby oferta sprzeda\u017cowa by\u0142a skutecznie przygotowana i przemy\u015blana pod ka\u017cdym wzgl\u0119dem. Jak tworzy si\u0119 ofert\u0119 handlow\u0105?<\/p>\n\n\n\n<p><strong>Oferta handlowa powinna przede wszystkim by\u0107 dopasowana do potrzeb i oczekiwa\u0144 potencjalnego klienta.<\/strong> Znajomo\u015b\u0107 swojej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a> to podstawa. Warto wi\u0119c wcze\u015bniej przeprowadzi\u0107 badania rynku, aby pozna\u0107 preferencje oraz problemy, z jakimi borykaj\u0105 si\u0119 klienci. Na podstawie tych informacji mo\u017cna dopasowa\u0107 ofert\u0119 do potrzeb rynku oraz wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji.<\/p>\n\n\n\n<p>Efektywna oferta powinna by\u0107 zaprezentowana w spos\u00f3b jasny i zrozumia\u0142y dla potencjalnego klienta oraz przejrzysty i atrakcyjny. <strong>Nale\u017cy zwr\u00f3ci\u0107 uwag\u0119 r\u00f3wnie\u017c na estetyk\u0119 oferty<\/strong>. Zadbaj o przyci\u0105gaj\u0105c\u0105 wzrok form\u0119 i ciekaw\u0105 szat\u0119 graficzn\u0105. Dobrym pomys\u0142em jest te\u017c umieszczenie przejrzystych infografik i grafik.<\/p>\n\n\n\n<p>Chcesz, aby Twoja propozycja nawi\u0105zania wsp\u00f3\u0142pracy by\u0142a skuteczna? Podejd\u017a do jej tworzenia w spos\u00f3b profesjonalny. Je\u015bli chcesz, aby Tw\u00f3j odbiorca podj\u0105\u0142 decyzj\u0119 zakupow\u0105, mo\u017cesz go jeszcze bardziej zach\u0119ci\u0107 poprzez zaoferowanie zni\u017cki lub podkre\u015bli\u0107, \u017ce jest to specjalna oferta skierowana wy\u0142\u0105cznie do niego.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6f4f99de-985c-4d19-ab5a-8125789be2b3\"><span class=\"hs-cta-node hs-cta-6f4f99de-985c-4d19-ab5a-8125789be2b3\" id=\"hs-cta-6f4f99de-985c-4d19-ab5a-8125789be2b3\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6f4f99de-985c-4d19-ab5a-8125789be2b3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-6f4f99de-985c-4d19-ab5a-8125789be2b3\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6f4f99de-985c-4d19-ab5a-8125789be2b3.png\"  alt=\"e-commerce_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6f4f99de-985c-4d19-ab5a-8125789be2b3', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_powinna_zawierac_dobra_oferta_handlowa\"><\/span><strong>Co powinna zawiera\u0107 dobra oferta handlowa?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z czego sk\u0142ada si\u0119 oferta handlowa? Ot\u00f3\u017c skuteczna oferta marketingowa zawiera kilka wa\u017cnych element\u00f3w. Zastanawiasz si\u0119, co powinno si\u0119 w niej znale\u017a\u0107? O czym nale\u017cy pami\u0119ta\u0107, formu\u0142uj\u0105c podstawow\u0105 ofert\u0119 handlow\u0105? Z pewno\u015bci\u0105 nie mo\u017ce w niej zabrakn\u0105\u0107 szczeg\u00f3\u0142owych informacji o produktach lub us\u0142ugach. Og\u00f3lniki nie wystarcz\u0105 \u2013 skup si\u0119 na konkretach.<\/p>\n\n\n\n<p>To oczywi\u015bcie nie wszystko. Jakie s\u0105 jeszcze elementy oferty handlowej? Powinna ona zawiera\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>opis asortymentu,<\/li>\n\n\n\n<li>argumenty sprzeda\u017cowe \u2013 wska\u017c, czym Tw\u00f3j produkt r\u00f3\u017cni si\u0119 od produkt\u00f3w konkurencji oraz jakie s\u0105 korzy\u015bci z jego posiadania,<\/li>\n\n\n\n<li>CTA (call to action) \u2013 bezpo\u015brednie komunikaty wzywaj\u0105ce do dzia\u0142ania i zach\u0119caj\u0105ce do skorzystania z oferty,<\/li>\n\n\n\n<li>opinie innych klient\u00f3w \u2013 pozytywne recenzje i referencje b\u0119d\u0105 potwierdzeniem wysokiej jako\u015bci Twojej oferty i zach\u0119c\u0105 do skorzystania z niej,<\/li>\n\n\n\n<li>postanowienia umowy,<\/li>\n\n\n\n<li>cen\u0119 produkt\u00f3w lub us\u0142ug oraz warunki p\u0142atno\u015bci,<\/li>\n\n\n\n<li>warunki handlowe, sposoby dostarczenia produktu lub us\u0142ugi,<\/li>\n\n\n\n<li>termin wa\u017cno\u015bci oferty.<\/li>\n<\/ul>\n\n\n\n<p>Ponadto skuteczny list z propozycj\u0105 biznesow\u0105 powinien mie\u0107 odpowiedni\u0105 form\u0119. Na pocz\u0105tku nale\u017cy umie\u015bci\u0107 w nim <strong>nag\u0142\u00f3wek i bezpo\u015bredni zwrot do adresata.<\/strong> Trzeba pami\u0119ta\u0107 o danych kontaktowych, zar\u00f3wno oferenta, jak i firmy, do kt\u00f3rej skierowana jest oferta kupna. Warto, aby w dokumencie znalaz\u0142 si\u0119 te\u017c spis tre\u015bci \u2013 jest on koniecznym zw\u0142aszcza w przypadku ofert rozbudowanych, sk\u0142adaj\u0105cych si\u0119 z wielu stron.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_napisac_oferte_handlowa\"><\/span><strong>Jak napisa\u0107 ofert\u0119 handlow\u0105?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pami\u0119taj, \u017ce tekst oferty handlowej powinien by\u0107 przejrzysty i czytelny. Dziel wi\u0119c go na ma\u0142e akapity. U\u017cywaj kr\u00f3tkich zda\u0144. J\u0119zyk dopasuj do swojej grupy odbiorc\u00f3w. Oferta powinna by\u0107 zrozumia\u0142a, wi\u0119c lepiej unika\u0107 nadmiernego \u017cargonu i zbyt trudnego s\u0142ownictwa.<\/p>\n\n\n\n<p>Pierwsze akapity powinny by\u0107 interesuj\u0105ce i przyci\u0105ga\u0107 uwag\u0119. Nale\u017cy je odpowiednio przemy\u015ble\u0107, gdy\u017c mog\u0105 one przes\u0105dzi\u0107 o tym, czy ca\u0142o\u015b\u0107 zostanie przeczytana.<\/p>\n\n\n\n<p>Oferta mo\u017ce by\u0107 ciekawsza i bardziej zach\u0119caj\u0105ca, je\u015bli znajd\u0105 si\u0119 w niej r\u00f3\u017cne statystyki i dane liczbowe. Je\u015bli Twoja propozycja handlowa tego wymaga, mo\u017cesz tak\u017ce wspomnie\u0107 o do\u015bwiadczeniu, kwalifikacjach i poziomie wiedzy pracownik\u00f3w, kt\u00f3rzy pracuj\u0105 w Twojej firmie. Mo\u017ce to wp\u0142yn\u0105\u0107 na to, \u017ce potencjalny klient zacznie postrzega\u0107 Ci\u0119 jako eksperta i szybciej Ci zaufa.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-231bc119-d330-4350-b934-b871b26c0e8a\"><span class=\"hs-cta-node hs-cta-231bc119-d330-4350-b934-b871b26c0e8a\" id=\"hs-cta-231bc119-d330-4350-b934-b871b26c0e8a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/231bc119-d330-4350-b934-b871b26c0e8a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-231bc119-d330-4350-b934-b871b26c0e8a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/231bc119-d330-4350-b934-b871b26c0e8a.png\"  alt=\"Chcesz sprzedawa\u0107 w sieci? Zrobimy Ci sklep internetowy. Sprawd\u017a jak &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '231bc119-d330-4350-b934-b871b26c0e8a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oferty_handlowe_%E2%80%93_najczestsze_bledy\"><\/span><strong>Oferty handlowe \u2013 najcz\u0119stsze b\u0142\u0119dy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Klient odrzuci\u0142 Twoj\u0105 ofert\u0119? By\u0107 mo\u017ce by\u0142o co\u015b w niej nie tak, jak powinno. Handlowcom zdarza si\u0119 pope\u0142nia\u0107 wiele b\u0142\u0119d\u00f3w podczas przygotowywania propozycji biznesowej. Najcz\u0119stsze z nich to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>niedopasowanie oferty handlowej do potrzeb i wymaga\u0144 klienta,<\/li>\n\n\n\n<li>niezadbanie o aspekty wizualne oferty \u2013 niedba\u0142o\u015b\u0107 w wygl\u0105dzie dokumentu,<\/li>\n\n\n\n<li>niezastosowanie j\u0119zyka korzy\u015bci,<\/li>\n\n\n\n<li>brak konkret\u00f3w i szczeg\u00f3\u0142\u00f3w,<\/li>\n\n\n\n<li>przesycenie oferty s\u0142ownictwem bran\u017cowym,<\/li>\n\n\n\n<li>brak grafik i wizualizacji,&nbsp;<\/li>\n\n\n\n<li>zbyt du\u017ca ilo\u015b\u0107 tekstu,<\/li>\n\n\n\n<li>nudny przekaz, kt\u00f3ry niczym si\u0119 nie wyr\u00f3\u017cnia,<\/li>\n\n\n\n<li>zbytnie wychwalanie oferty, kt\u00f3re nie jest poparte dowodami,<\/li>\n\n\n\n<li>nadmierne obietnice, kt\u00f3re mog\u0105 by\u0107 nie do spe\u0142nienia,<\/li>\n\n\n\n<li>zatajanie istotnych informacji (np. ukryte koszty),<\/li>\n\n\n\n<li>wys\u0142anie wiadomo\u015bci z ofert\u0105 na og\u00f3lny adres mailowy firmy \u2013 lepiej zdoby\u0107 kontakt do osoby decyzyjnej.<\/li>\n<\/ul>\n\n\n\n<p>Powy\u017csze b\u0142\u0119dy ofert handlowych mog\u0105 powodowa\u0107 odrzucenie oferty. Pami\u0119taj te\u017c, \u017ce Twoja tre\u015b\u0107 handlowa pod \u017cadnym pozorem nie mo\u017ce zawiera\u0107 b\u0142\u0119d\u00f3w ortograficznych czy gramatycznych. Je\u015bli si\u0119 pojawi\u0105, klient mo\u017ce poczu\u0107 si\u0119 zniech\u0119cony i straci\u0107 ochot\u0119 na zapoznanie si\u0119 z ofert\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"W_jakim_formacie_warto_wyslac_oferte_handlowa\"><\/span><strong>W jakim formacie warto wys\u0142a\u0107 ofert\u0119 handlow\u0105?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz wys\u0142a\u0107 ofert\u0119 handlow\u0105 w formie dokumentu elektronicznego i zastanawiasz si\u0119, jaki format wybra\u0107? Najlepszym, uniwersalnym wyborem jest format PDF. Oferta mo\u017ce by\u0107 przedstawiona jako ulotka, broszura czy katalog produkt\u00f3w. Mo\u017cesz te\u017c wys\u0142a\u0107 swoj\u0105 propozycj\u0119 handlow\u0105 z odno\u015bnikiem do specjalnie przygotowanej strony Landing Page, kt\u00f3ra zawiera <a href=\"https:\/\/wenet.pl\/blog\/ratunku-moj-formularz-dziala-czyli-5-parametr-funkcji-mail\/\">formularz kontaktowy<\/a> z pro\u015bb\u0105 o wycen\u0119 i nawi\u0105zanie kontaktu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oferta_handlowa_%E2%80%93_podsumowanie\"><\/span><strong>Oferta handlowa \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, jak powinna wygl\u0105da\u0107 prezentacja oferty handlowej. Je\u015bli we\u017amiesz pod uwag\u0119 podane w powy\u017cszym artykule wskaz\u00f3wki, \u0142atwiej b\u0119dzie Ci wzbudzi\u0107 zainteresowanie ofert\u0105 oraz pozyska\u0107 klienta i zawrze\u0107 z nim umow\u0119.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce dobrze skonstruowana oferta handlowa to nie tylko narz\u0119dzie sprzeda\u017cowe, ale r\u00f3wnie\u017c w pewnym sensie wizyt\u00f3wka Twojej firmy oraz spos\u00f3b na budowanie \u015bwiadomo\u015bci marki i pozytywnego wizerunku.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<p>Chcesz pozyskiwa\u0107 wi\u0119ksz\u0105 liczb\u0119 klient\u00f3w? Szukasz sprawdzonych sposob\u00f3w na popraw\u0119 wynik\u00f3w sprzeda\u017cowych? A mo\u017ce chcesz za\u0142o\u017cy\u0107 w\u0142asny sklep internetowy? Mo\u017cesz skorzysta\u0107 z pomocy doradc\u00f3w internetowych WeNet. Specjali\u015bci od lat wspieraj\u0105 ma\u0142e i \u015brednie firmy w ich rozwoju. Doskonale znaj\u0105 si\u0119 na marketingu online i wiedz\u0105, jakie dzia\u0142ania prowadzi\u0107, aby dociera\u0107 do zainteresowanych os\u00f3b. Wejd\u017a na WeNet.pl i sprawd\u017a, jak mog\u0105 Ci pom\u00f3c eksperci.<\/p><div class=\"btifo69f2c7203db1e\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mofcr69f2c7203da29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mofcr69f2c7203da29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mofcr69f2c7203da29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mofcr69f2c7203da29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mofcr69f2c7203da29 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ynjsv69f2c7203d9ab\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ynjsv69f2c7203d9ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ynjsv69f2c7203d9ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ynjsv69f2c7203d9ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ynjsv69f2c7203d9ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ynjsv69f2c7203d9ab {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vriie69f2c7203d928\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vriie69f2c7203d928 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vriie69f2c7203d928 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vriie69f2c7203d928 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vriie69f2c7203d928 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vriie69f2c7203d928 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cwcbs69f2c7203d8b4\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cwcbs69f2c7203d8b4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cwcbs69f2c7203d8b4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cwcbs69f2c7203d8b4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cwcbs69f2c7203d8b4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cwcbs69f2c7203d8b4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xpacw69f2c7203d836\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xpacw69f2c7203d836 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xpacw69f2c7203d836 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xpacw69f2c7203d836 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xpacw69f2c7203d836 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xpacw69f2c7203d836 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yusid69f2c7203d7b0\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yusid69f2c7203d7b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yusid69f2c7203d7b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yusid69f2c7203d7b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yusid69f2c7203d7b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yusid69f2c7203d7b0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xbgov69f2c7203d733\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xbgov69f2c7203d733 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xbgov69f2c7203d733 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xbgov69f2c7203d733 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xbgov69f2c7203d733 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xbgov69f2c7203d733 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rupqd69f2c7203d6a8\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rupqd69f2c7203d6a8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rupqd69f2c7203d6a8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rupqd69f2c7203d6a8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rupqd69f2c7203d6a8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rupqd69f2c7203d6a8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cpsfc69f2c7203d60a\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8248 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Powinna by\u0107 przygotowana tak, aby przekonywa\u0142a potencjalnych klient\u00f3w do skorzystania z us\u0142ug lub kupna produkt\u00f3w. Pojawia si\u0119 wi\u0119c pytanie, jak napisa\u0107 ofert\u0119 handlow\u0105, kt\u00f3ra b\u0119dzie skuteczna i doprowadzi do pomy\u015blnego sfinalizowania transakcji? Z czego powinna si\u0119 sk\u0142ada\u0107? Jakich b\u0142\u0119d\u00f3w nie pope\u0142nia\u0107 podczas tworzenia propozycji handlowej? Praktyczne wskaz\u00f3wki [&hellip;]<\/p>\n","protected":false},"author":101033,"featured_media":8249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[145,350,54,472,327,532,99,562,559,410,351,83],"class_list":{"0":"post-8248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-seo-copywriting","8":"tag-blog","9":"tag-ciekawostka","10":"tag-ciekawostki-2","11":"tag-e-handel","12":"tag-komunikacja-marketingowa","13":"tag-landing-page","15":"tag-oferta","16":"tag-rozmowa-handlowa","17":"tag-strategia-marketingowa","18":"tag-strona-www","19":"tag-strony-www"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oferta handlowa \u2013 jak j\u0105 przygotowa\u0107 i co powinna zawiera\u0107? - WeNet<\/title>\n<meta name=\"description\" content=\"Co zrobi\u0107, aby oferta handlowa przekona\u0142a potencjalnego klienta do zakupu produktu lub us\u0142ugi? 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