{"id":8296,"date":"2023-08-01T16:40:02","date_gmt":"2023-08-01T14:40:02","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8296"},"modified":"2023-08-30T16:22:00","modified_gmt":"2023-08-30T14:22:00","slug":"jak-zwiekszyc-rozpoznawalnosc-marki","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/","title":{"rendered":"Jak zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 marki?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/rozpoznawalnosc-marki-min.jpg\" alt=\"rozpoznawalno\u015b\u0107 marki co to\" class=\"wp-image-8646 colorbox-8296 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/rozpoznawalnosc-marki-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/rozpoznawalnosc-marki-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/rozpoznawalnosc-marki-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/rozpoznawalnosc-marki-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/rozpoznawalnosc-marki-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/rozpoznawalnosc-marki-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/rozpoznawalnosc-marki-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Jako przedsi\u0119biorca doskonale wiesz, \u017ce coraz trudniej wyr\u00f3\u017cni\u0107 si\u0119 na przepe\u0142nionym rynku, a tym samym budowa\u0107 siln\u0105 i popularn\u0105 mark\u0119. Nic wi\u0119c dziwnego, \u017ce firmy coraz cz\u0119\u015bciej szukaj\u0105 skutecznych pomys\u0142\u00f3w, by zwr\u00f3ci\u0107 na siebie uwag\u0119. W tym artykule przedstawimy kilka powszechnych strategii budowania rozpoznawalno\u015bci i pokazujemy jak j\u0105 mierzy\u0107.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Rozpoznawalnosci_marki_%E2%80%93_co_to_jest\" >Rozpoznawalno\u015bci marki \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Sposoby_na_zbudowanie_swiadomosci_marki\" >Sposoby na zbudowanie \u015bwiadomo\u015bci marki<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Rozpoznawalnosc_firmy_oparta_na_wartosciach\" >Rozpoznawalno\u015b\u0107 firmy oparta na warto\u015bciach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Lepsza_znajomosc_marki_dzieki_wartosciowym_tresciom\" >Lepsza znajomo\u015b\u0107 marki dzi\u0119ki warto\u015bciowym tre\u015bciom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Swiadomosc_marki_a_wykorzystanie_potencjalu_Social_Media\" >\u015awiadomo\u015b\u0107 marki a wykorzystanie potencja\u0142u Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Zwiekszenie_rozpoznawalnosci_marki_dzieki_reklamie_online_i_offline\" >Zwi\u0119kszenie rozpoznawalno\u015bci marki dzi\u0119ki reklamie online i offline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Wspolpraca_z_influencerami\" >Wsp\u00f3\u0142praca z influencerami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Pozycjonowanie_w_wyszukiwarkach\" >Pozycjonowanie w wyszukiwarkach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Analiza_rozpoznawalnosci_marki_%E2%80%93_jak_przeprowadzic_badanie_znajomosci_marki\" >Analiza rozpoznawalno\u015bci marki \u2013 jak przeprowadzi\u0107 badanie znajomo\u015bci marki?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Etap_pierwszy_%E2%80%93_Identyfikacja_celow_analizy\" >Etap pierwszy &#8211; Identyfikacja cel\u00f3w analizy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Etap_drugi_%E2%80%93_Wybor_metod_badawczych\" >Etap drugi &#8211; Wyb\u00f3r metod badawczych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Etap_trzeci_%E2%80%93_Gromadzenie_i_analiza_danych\" >Etap trzeci &#8211; Gromadzenie i analiza danych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Etap_czwarty_%E2%80%93_Interpretacja_wynikow_i_rekomendacje\" >Etap czwarty &#8211; Interpretacja wynik\u00f3w i rekomendacje<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Badanie_rozpoznawalnosci_marki_w_sieci_%E2%80%93_proste_narzedzia\" >Badanie rozpoznawalno\u015bci marki w sieci &#8211; proste narz\u0119dzia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/jak-zwiekszyc-rozpoznawalnosc-marki\/#Jak_wzmacniac_swiadomosc_marki_%E2%80%93_podsumowanie\" >Jak wzmacnia\u0107 \u015bwiadomo\u015b\u0107 marki &#8211; podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozpoznawalnosci_marki_%E2%80%93_co_to_jest\"><\/span><strong>Rozpoznawalno\u015bci marki \u2013 co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To zdolno\u015b\u0107 konsumenta do identyfikacji danej marki na podstawie jej nazwy, logotypu, symboli czy innych charakterystycznych cech produkt\u00f3w i us\u0142ug oferowanych przez firm\u0119.<\/p>\n\n\n\n<p>Im wi\u0119ksza rozpoznawalno\u015b\u0107, tym wi\u0119ksze prawdopodobie\u0144stwo wyboru produkt\u00f3w lub us\u0142ug tego przedsi\u0119biorstwa przez klient\u00f3w.<\/p>\n\n\n\n<p>Badania wykazuj\u0105, \u017ce konsumenci cz\u0119\u015bciej decyduj\u0105 si\u0119 na zakup produkt\u00f3w od znanych i zaufanych marek, kt\u00f3rych s\u0105 pewni, \u017ce spe\u0142ni\u0105 ich oczekiwania jako\u015bciowe.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sposoby_na_zbudowanie_swiadomosci_marki\"><\/span><strong>Sposoby na zbudowanie \u015bwiadomo\u015bci marki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozpoznawalnosc_firmy_oparta_na_wartosciach\"><\/span><strong>Rozpoznawalno\u015b\u0107 firmy oparta na warto\u015bciach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Niezaprzeczalnie jednym ze skuteczniejszych sposob\u00f3w na pozyskanie lojalnych klient\u00f3w jest wypracowanie wizerunku marki opartego na warto\u015bciach. Oznacza to <strong>stworzenie sp\u00f3jnej identyfikacji wizualnej oraz przemy\u015blanej strategii komunikacji<\/strong>, odzwierciedlaj\u0105cej idee, kt\u00f3re przy\u015bwiecaj\u0105 dzia\u0142aniom firmy.<\/p>\n\n\n\n<p>Warto\u015bci takie jak odpowiedzialno\u015b\u0107 spo\u0142eczna, innowacyjno\u015b\u0107 czy dba\u0142o\u015b\u0107 o \u015brodowisko naturalne s\u0105 coraz bardziej cenione przez konsument\u00f3w, dlatego warto je wyra\u017anie eksponowa\u0107 w dzia\u0142aniach marketingowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lepsza_znajomosc_marki_dzieki_wartosciowym_tresciom\"><\/span><strong>Lepsza znajomo\u015b\u0107 marki dzi\u0119ki warto\u015bciowym tre\u015bciom<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dostarczanie warto\u015bciowej tre\u015bci mo\u017ce sprawi\u0107, \u017ce Twoja marka zostanie zauwa\u017cona przez odbiorc\u00f3w. Content Marketing (czyli <strong>marketing tre\u015bci<\/strong>) pozwala nie tylko zbudowa\u0107 wi\u0119zi z klientami poprzez edukacj\u0119 czy rozrywk\u0119, ale tak\u017ce zyska\u0107 pozycj\u0119 eksperta w danej dziedzinie.<\/p>\n\n\n\n<p>Dlatego warto inwestowa\u0107 w tworzenie atrakcyjnych i pomocnych materia\u0142\u00f3w, takich jak artyku\u0142y, raporty, e-booki, podcasty czy webinary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Swiadomosc_marki_a_wykorzystanie_potencjalu_Social_Media\"><\/span><strong>\u015awiadomo\u015b\u0107 marki a wykorzystanie potencja\u0142u Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W dobie powszechnej obecno\u015bci medi\u00f3w spo\u0142eczno\u015bciowych nie spos\u00f3b nie doceni\u0107 ich roli w zwi\u0119kszaniu rozpoznawalno\u015bci. Aktywna obecno\u015b\u0107 na takich platformach jak Facebook, Instagram czy <a href=\"https:\/\/wenet.pl\/blog\/jak-prowadzic-konto-na-linkedin-krotki-przewodnik\/\">LinkedIn<\/a> pozwala na nawi\u0105zywanie relacji z klientami oraz docieranie do szerokiej grupy odbiorc\u00f3w.<\/p>\n\n\n\n<p>Pami\u0119taj jednak, \u017ce ka\u017cda z tych platform ma swoje specyficzne wymagania np. odpowiedni format tre\u015bci czy spos\u00f3b komunikacji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwiekszenie_rozpoznawalnosci_marki_dzieki_reklamie_online_i_offline\"><\/span><strong>Zwi\u0119kszenie rozpoznawalno\u015bci marki dzi\u0119ki reklamie online i offline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Inwestowanie w reklam\u0119, zar\u00f3wno w Internecie, jak i poza nim, mo\u017ce przyczyni\u0107 si\u0119 do wzrostu rozpoznawalno\u015bci.<\/p>\n\n\n\n<p>W sieci warto postawi\u0107 na kampanie PPC (pay-per-click), kt\u00f3re pozwol\u0105 dotrze\u0107 do u\u017cytkownik\u00f3w zainteresowanych Twoj\u0105 ofert\u0105. To popularne rozwi\u0105zanie np. w systemie reklamowym <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-dc00308c-deee-4184-9779-6a90e45df7a8\"><span class=\"hs-cta-node hs-cta-dc00308c-deee-4184-9779-6a90e45df7a8\" id=\"hs-cta-dc00308c-deee-4184-9779-6a90e45df7a8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/dc00308c-deee-4184-9779-6a90e45df7a8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-dc00308c-deee-4184-9779-6a90e45df7a8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/dc00308c-deee-4184-9779-6a90e45df7a8.png\" alt=\"Google Ads\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'dc00308c-deee-4184-9779-6a90e45df7a8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>.<\/p>\n\n\n\n<p>Natomiast dzia\u0142ania offline mog\u0105 obejmowa\u0107 np. reklam\u0119 w prasie, na billboardach czy sponsoring wydarze\u0144 kulturalnych i sportowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolpraca_z_influencerami\"><\/span><strong>Wsp\u00f3\u0142praca z influencerami<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencer Marketing jest coraz bardziej popularn\u0105 strategi\u0105 zdobywania popularno\u015bci. Wsp\u00f3\u0142praca z osobami o du\u017cym zasi\u0119gu i autorytecie w danej bran\u017cy mo\u017ce pozytywnie wp\u0142yn\u0105\u0107 na postrzeganie Twojej firmy przez klient\u00f3w.<\/p>\n\n\n\n<p>Warto jednak zadba\u0107 o odpowiedni dob\u00f3r partner\u00f3w oraz przemy\u015blenie formy wsp\u00f3\u0142pracy, np. wsp\u00f3lne projekty czy recenzje produkt\u00f3w. Nietrafiony wyb\u00f3r osoby czy tre\u015bci mo\u017ce przynie\u015b\u0107 rezultaty odwrotne do zamierzonych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pozycjonowanie_w_wyszukiwarkach\"><\/span><strong>Pozycjonowanie w wyszukiwarkach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wysoka pozycja w wynikach wyszukiwania to nie tylko szansa na zdobycie wi\u0119kszego ruchu na stronie internetowej, ale tak\u017ce spos\u00f3b na zwi\u0119kszenie rozpoznawalno\u015bci marki.<\/p>\n\n\n\n<p><strong>Kluczowym sposobem na lepsz\u0105 widoczno\u015b\u0107 w rankingu Google jest SEO<\/strong> (Search Engine Optimization), czyli <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacja<\/a> stron pod k\u0105tem wytycznych, na podstawie kt\u00f3rych wyszukiwarka ocenia jako\u015b\u0107 witryn.<\/p>\n\n\n\n<p>Pozycjonowanie sk\u0142ada si\u0119 z wielu dzia\u0142a\u0144, kt\u00f3re nale\u017cy wykona\u0107 na stronie i poza ni\u0105: optymalizacja techniczna, tworzenie warto\u015bciowych tre\u015bci czy zdobywanie link\u00f3w zewn\u0119trznych z uznanych \u017ar\u00f3de\u0142.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce \u017ceby utrzyma\u0107 rozpoznawalno\u015b\u0107 marki, musisz stale trzyma\u0107 r\u0119k\u0119 na pulsie, sprawdza\u0107 aktualizacje algorytm\u00f3w i przeprowadza\u0107 audyt SEO.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_rozpoznawalnosci_marki_%E2%80%93_jak_przeprowadzic_badanie_znajomosci_marki\"><\/span><strong>Analiza rozpoznawalno\u015bci marki \u2013 jak przeprowadzi\u0107 badanie znajomo\u015bci marki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etap_pierwszy_%E2%80%93_Identyfikacja_celow_analizy\"><\/span><strong>Etap pierwszy &#8211; Identyfikacja cel\u00f3w analizy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pierwszym krokiem w procesie badania rozpoznawalno\u015bci marki jest okre\u015blenie cel\u00f3w, jakie chcemy osi\u0105gn\u0105\u0107. W zale\u017cno\u015bci od potrzeb przedsi\u0119biorstwa mo\u017ce to by\u0107 na przyk\u0142ad okre\u015blenie aktualnego poziomu rozpoznawalno\u015bci w\u015br\u00f3d konsument\u00f3w, sprawdzenie efektywno\u015bci dzia\u0142a\u0144 marketingowych czy identyfikacja <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grup docelowych<\/a>, dla kt\u00f3rych marka jest szczeg\u00f3lnie atrakcyjna.<\/p>\n\n\n\n<p><strong>Dobrze sprecyzowane cele pozwol\u0105 na wybranie odpowiednich narz\u0119dzi<\/strong> i metod badawczych oraz efektywniejsze wykorzystanie zdobytej wiedzy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etap_drugi_%E2%80%93_Wybor_metod_badawczych\"><\/span><strong>Etap drugi &#8211; Wyb\u00f3r metod badawczych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W celu przeprowadzenia analizy rozpoznawalno\u015bci marki mo\u017cna skorzysta\u0107 z r\u00f3\u017cnorodnych metod badawczych, takich jak ankiety online, wywiady indywidualne czy focus grupy.<\/p>\n\n\n\n<p>Wa\u017cne jest <strong>dobranie metodologii dostosowanej do specyfiki badanej marki<\/strong> oraz potrzeb firmy. Na przyk\u0142ad, je\u015bli chcemy bada\u0107 rozpoznawalno\u015b\u0107 marki w\u015br\u00f3d m\u0142odszych konsument\u00f3w, warto skorzysta\u0107 z narz\u0119dzi internetowych, takich jak ankiety online czy badania w mediach spo\u0142eczno\u015bciowych. Z kolei dla marki o tradycyjnym charakterze bardziej odpowiednie mog\u0105 by\u0107 wywiady osobiste czy telefoniczne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etap_trzeci_%E2%80%93_Gromadzenie_i_analiza_danych\"><\/span><strong>Etap trzeci &#8211; Gromadzenie i analiza danych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Po przeprowadzeniu bada\u0144 nast\u0119puje etap gromadzenia i analizy zebranych danych. W tym celu warto skorzysta\u0107 z narz\u0119dzi statystycznych oraz wska\u017anik\u00f3w, kt\u00f3re pozwol\u0105 na monitorowanie zmian w rozpoznawalno\u015bci marki na przestrzeni czasu.<\/p>\n\n\n\n<p>Przyk\u0142adami takich wska\u017anik\u00f3w mog\u0105 by\u0107 wsp\u00f3\u0142czynnik Top of Mind (TOM), kt\u00f3ry okre\u015bla, jak cz\u0119sto marka jest wymieniana jako pierwsza przez respondent\u00f3w, czy wsp\u00f3\u0142czynnik Brand Equity, mierz\u0105cy si\u0142\u0119 marki na rynku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etap_czwarty_%E2%80%93_Interpretacja_wynikow_i_rekomendacje\"><\/span><strong>Etap czwarty &#8211; Interpretacja wynik\u00f3w i rekomendacje<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatnim etapem badania rozpoznawalno\u015bci marki jest interpretacja wynik\u00f3w oraz opracowanie rekomendacji dotycz\u0105cych dzia\u0142a\u0144 maj\u0105cych na celu zwi\u0119kszenie rozpoznawalno\u015bci.<\/p>\n\n\n\n<p>Na podstawie przeprowadzonej analizy mo\u017cna zidentyfikowa\u0107 obszary, kt\u00f3re wymagaj\u0105 poprawy \u2013 np. niedostatecznie efektywna komunikacja marketingowa, niew\u0142a\u015bciwe kana\u0142y dystrybucji czy s\u0142abo wyeksponowane logotypy na opakowaniach produkt\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Badanie_rozpoznawalnosci_marki_w_sieci_%E2%80%93_proste_narzedzia\"><\/span><strong>Badanie rozpoznawalno\u015bci marki w sieci &#8211; proste narz\u0119dzia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli chcesz dba\u0107 o rozpoznawalno\u015b\u0107 marki i wiedzie\u0107, czy Twoja firma jest rozpoznawalna w Internecie, mo\u017cesz skorzysta\u0107 z prostych i darmowych narz\u0119dzi, takich jak: <a href=\"https:\/\/audytseo.wenet.pl\/\">Audyt SEO<\/a> i <a href=\"https:\/\/netskaner.wenet.pl\/\">Netskaner<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pierwsze z nich pozwoli Ci przeanalizowa\u0107 kondycj\u0119 strony internetowej i pozycjonowanie marki w wynikach wyszukiwania Google na s\u0142owa kluczowe zwi\u0105zane z bran\u017c\u0105. Audyt SEO wska\u017ce Ci miejsca, kt\u00f3re dzia\u0142aj\u0105 dobrze i te, kt\u00f3re warto naprawi\u0107.<\/li>\n\n\n\n<li>Drugie natomiast wskazuje miejsca, w kt\u00f3rych Twoja firma jest obecna (np. katalogi firm) oraz podpowiada, gdzie mo\u017cesz jeszcze wzmocni\u0107 promocj\u0119 marki. A co kluczowe w tym kontek\u015bcie: pokazuje, recenzje dotycz\u0105ce analizowanej dzia\u0142alno\u015bci.<\/li>\n<\/ul>\n\n\n\n<p>Oba rozwi\u0105zania mog\u0105 okaza\u0107 si\u0119 istotnymi pomocami w budowaniu rozpoznawalno\u015bci firmy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wzmacniac_swiadomosc_marki_%E2%80%93_podsumowanie\"><\/span><strong>Jak wzmacnia\u0107 \u015bwiadomo\u015b\u0107 marki &#8211; podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zwi\u0119kszenie poziomu \u015bwiadomo\u015bci marki nie jest procesem jednorazowym, lecz wymaga d\u0142ugofalowych dzia\u0142a\u0144. <strong>Wykorzystanie powy\u017cszych strategii i narz\u0119dzi mo\u017ce pom\u00f3c Ci zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 marki w Internecie <\/strong>oraz zdoby\u0107 przewag\u0119 konkurencyjn\u0105 na rynku.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce kluczem do sukcesu jest sp\u00f3jno\u015b\u0107 dzia\u0142a\u0144 oraz dostosowanie ich do potrzeb i oczekiwa\u0144 docelowej grupy odbiorc\u00f3w.<\/p><div class=\"tzdoc69f2c8fc1a48d\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tzdoc69f2c8fc1a48d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tzdoc69f2c8fc1a48d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tzdoc69f2c8fc1a48d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tzdoc69f2c8fc1a48d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tzdoc69f2c8fc1a48d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zjurs69f2c8fc1a419\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zjurs69f2c8fc1a419 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zjurs69f2c8fc1a419 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zjurs69f2c8fc1a419 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zjurs69f2c8fc1a419 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zjurs69f2c8fc1a419 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zzdws69f2c8fc1a389\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zzdws69f2c8fc1a389 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zzdws69f2c8fc1a389 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zzdws69f2c8fc1a389 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zzdws69f2c8fc1a389 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zzdws69f2c8fc1a389 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"agxqz69f2c8fc19ff2\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.agxqz69f2c8fc19ff2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.agxqz69f2c8fc19ff2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.agxqz69f2c8fc19ff2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.agxqz69f2c8fc19ff2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.agxqz69f2c8fc19ff2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xrcrs69f2c8fc19f4f\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xrcrs69f2c8fc19f4f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xrcrs69f2c8fc19f4f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xrcrs69f2c8fc19f4f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xrcrs69f2c8fc19f4f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xrcrs69f2c8fc19f4f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lhkcs69f2c8fc19ecb\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lhkcs69f2c8fc19ecb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lhkcs69f2c8fc19ecb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lhkcs69f2c8fc19ecb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lhkcs69f2c8fc19ecb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lhkcs69f2c8fc19ecb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lpiib69f2c8fc19e2d\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lpiib69f2c8fc19e2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lpiib69f2c8fc19e2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lpiib69f2c8fc19e2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lpiib69f2c8fc19e2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lpiib69f2c8fc19e2d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nvzkl69f2c8fc19921\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nvzkl69f2c8fc19921 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nvzkl69f2c8fc19921 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nvzkl69f2c8fc19921 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nvzkl69f2c8fc19921 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nvzkl69f2c8fc19921 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"avwki69f2c8fc19896\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8296 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jako przedsi\u0119biorca doskonale wiesz, \u017ce coraz trudniej wyr\u00f3\u017cni\u0107 si\u0119 na przepe\u0142nionym rynku, a tym samym budowa\u0107 siln\u0105 i popularn\u0105 mark\u0119. Nic wi\u0119c dziwnego, \u017ce firmy coraz cz\u0119\u015bciej szukaj\u0105 skutecznych pomys\u0142\u00f3w, by zwr\u00f3ci\u0107 na siebie uwag\u0119. W tym artykule przedstawimy kilka powszechnych strategii budowania rozpoznawalno\u015bci i pokazujemy jak j\u0105 mierzy\u0107. Rozpoznawalno\u015bci marki \u2013 co to jest? [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":8297,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,143,177,125,241,410],"class_list":["post-8296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-e-commerce","tag-marketing-w-sieci","tag-social-media","tag-social-media-marketing","tag-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak dba\u0107 o rozpoznawalno\u015b\u0107 marki? 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