{"id":8352,"date":"2023-08-03T14:31:04","date_gmt":"2023-08-03T12:31:04","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8352"},"modified":"2026-04-29T10:55:28","modified_gmt":"2026-04-29T08:55:28","slug":"persona-klienta-co-to-jest-i-jak-ja-okreslic","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/","title":{"rendered":"Persona klienta \u2013 co to jest i jak j\u0105 okre\u015bli\u0107?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/persona-klienta-min.jpg\" alt=\"persona co to\" class=\"wp-image-8626 colorbox-8352 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/persona-klienta-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/persona-klienta-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/persona-klienta-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/persona-klienta-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/persona-klienta-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/persona-klienta-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/persona-klienta-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Jako przedsi\u0119biorca z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce sukces w biznesie nie zale\u017cy ju\u017c wy\u0142\u0105cznie od jako\u015bci produkt\u00f3w czy us\u0142ug. Niezwykle wa\u017cne okazuje si\u0119 zrozumienie grupy docelowej. Jest to klucz do stworzenia atrakcyjnej oferty dla aktualnych oraz potencjalnych odbiorc\u00f3w. Znaj\u0105c potrzeby i problemy klient\u00f3w oraz konieczne dane demograficzne mo\u017cna z powodzeniem stworzy\u0107 person\u0119, kt\u00f3ra pomo\u017ce osi\u0105gn\u0105\u0107 zamierzone cele biznesowe. Co daje firmie profil klienta, czym jest i jak go przygotowa\u0107? O tym przeczytasz w artykule.&nbsp;<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Jaka_role_odgrywa_buyer_persona_w_marketingu_i_e-commerce\" >Jak\u0105 rol\u0119 odgrywa buyer persona w marketingu i e-commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Stworz_profil_klienta_czyli_co_wchodzi_w_sklad_buyer_persony\" >Stw\u00f3rz profil klienta, czyli co wchodzi w sk\u0142ad buyer persony?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Dane_demograficzne_tworzace_obraz_persony\" >Dane demograficzne tworz\u0105ce obraz persony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Cechy_psychograficzne_persony_marketingowej\" >Cechy psychograficzne persony marketingowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Wyzwania_i_cele_klientow\" >Wyzwania i cele klient\u00f3w&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Sciezka_zakupowa_persony_kupujacej\" >\u015acie\u017cka zakupowa persony kupuj\u0105cej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Polaczenie_informacji_o_watpliwosciach_i_obiekcjach\" >Po\u0142\u0105czenie informacji o w\u0105tpliwo\u015bciach i obiekcjach&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Doswiadczenia_tworzace_mape_emocji\" >Do\u015bwiadczenia tworz\u0105ce map\u0119 emocji&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Dlaczego_warto_stworzyc_persone_czyli_model_klienta_idealnego\" >Dlaczego warto stworzy\u0107 person\u0119, czyli model klienta idealnego?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Wlasna_persona_uzytkownika_%E2%80%93_jak_ja_stworzyc\" >W\u0142asna persona u\u017cytkownika \u2013 jak j\u0105 stworzy\u0107?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Poznaj_potrzeby_odbiorcow\" >Poznaj potrzeby odbiorc\u00f3w&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Wykonaj_segmentacje_grup_docelowych\" >Wykonaj segmentacj\u0119 grup docelowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Przeprowadz_wywiady_i_ankiety\" >Przeprowad\u017a wywiady i ankiety<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Stworz_nowe_persony_kupujacych\" >Stw\u00f3rz nowe persony kupuj\u0105cych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/#Wdroz_model_klienta_idealnego\" >Wdr\u00f3\u017c model klienta idealnego<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_role_odgrywa_buyer_persona_w_marketingu_i_e-commerce\"><\/span><strong>Jak\u0105 rol\u0119 odgrywa buyer persona w marketingu i e-commerce?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dzi\u015b w\u0142a\u015bciwie ka\u017cdy w\u0142a\u015bciciel firmy, kt\u00f3ry chce skutecznie dotrze\u0107 do potencjalnych konsument\u00f3w, wykorzystuj\u0105c r\u00f3\u017cne kana\u0142y komunikacji, musi wzi\u0105\u0107 pod uwag\u0119 personalizacj\u0119 dzia\u0142a\u0144 marketingowych. Dopracowana charakterystyka klienta to kluczowy element strategii biznesowej oraz przekazu reklamowego. W\u0142a\u015bnie w tym celu powsta\u0142o narz\u0119dzie okre\u015blane jako \u201ebuyer persona\u201d.<\/p>\n\n\n\n<p>Czym jest persona w marketingu i e-commerce? Ot\u00f3\u017c to <strong>fikcyjna posta\u0107, kt\u00f3ra reprezentuje wzorcowego kupuj\u0105cego dla danego przedsi\u0119biorstwa<\/strong>. Profil idealnego klienta powinien stanowi\u0107 po\u0142\u0105czenie informacji odnosz\u0105cych si\u0119 do osobowo\u015bci u\u017cytkownika oraz danych na temat wieku, p\u0142ci czy preferencji zakupowych. Poznanie charakterystyki os\u00f3b, kt\u00f3re mog\u0105 zainteresowa\u0107 si\u0119 danym produktem lub us\u0142ug\u0105, pozwala lepiej odpowiedzie\u0107 na potrzeby klient\u00f3w oraz stworzy\u0107 skuteczniejsz\u0105 komunikacj\u0119 z nimi.<\/p>\n\n\n\n<p>Wykorzystuj\u0105c obraz persony, przedsi\u0119biorca mo\u017ce dok\u0142adnie pozna\u0107 potrzeby i oczekiwania swoich klient\u00f3w. Opracowanie takiego profilu umo\u017cliwia lepsze zrozumienie zachowa\u0144 konsumenckich oraz preferencji zakupowych potencjalnych klient\u00f3w. To z kolei pozwala na lepsze przygotowanie oferty oraz wprowadzenie bardziej skutecznych i precyzyjnie ukierunkowanych kampanii reklamowych.<\/p>\n\n\n\n<p>Tworzenie persony to pierwszy krok w budowaniu skutecznej strategii biznesowej. Dzi\u0119ki dok\u0142adnemu poznaniu oczekiwa\u0144 i frustracji klient\u00f3w przedsi\u0119biorca ma wi\u0119ksze szanse na zdobycie zaufania oraz przyci\u0105gni\u0119cie uwagi. W efekcie personalizacja przekazu marketingowego mo\u017ce wp\u0142yn\u0105\u0107 nie tylko na zwi\u0119kszenie sprzeda\u017cy, ale tak\u017ce na budowanie pozytywnego wizerunku marki.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\"><span class=\"hs-cta-node hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" id=\"hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a.png\"  alt=\"Sprawd\u017a, jak za\u0142o\u017cy\u0107 i wypromowa\u0107 sklep online &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stworz_profil_klienta_czyli_co_wchodzi_w_sklad_buyer_persony\"><\/span><strong>Stw\u00f3rz profil klienta, czyli co wchodzi w sk\u0142ad buyer persony?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kim dla biznesu jest persona marketingowa? <strong>To jedno z najskuteczniejszych narz\u0119dzi, kt\u00f3re pozwala dok\u0142adnie okre\u015bli\u0107 model klienta idealnego<\/strong>. Ten kompleksowy opis wykorzystuj\u0105cy cechy wsp\u00f3lne r\u00f3\u017cnych odbiorc\u00f3w, ma pom\u00f3c Ci w zrozumieniu i dotarciu do Twojej grupy docelowej. To r\u00f3wnie\u017c kupuj\u0105cy, kt\u00f3rych chcesz przyci\u0105gn\u0105\u0107 do swojej firmy. Dzi\u0119ki niemu dowiesz si\u0119, co potencjalnie zainteresuje i jak przekona\u0107 do zakupu klienta.&nbsp;<\/p>\n\n\n\n<p>Warto jednak pami\u0119ta\u0107 o tym, czym r\u00f3\u017cni\u0105 si\u0119 persony kupuj\u0105cych od publiczno\u015bci.&nbsp;<\/p>\n\n\n\n<p>Ot\u00f3\u017c publiczno\u015b\u0107 to wszystkie osoby, kt\u00f3re maj\u0105 styczno\u015b\u0107 z Twoj\u0105 mark\u0105, bez wzgl\u0119du na to, czy dokonali zakupu, czy nie. Natomiast prototyp klienta tworz\u0105 odbiorcy, kt\u00f3rzy s\u0105 ju\u017c w r\u00f3\u017cnym stopniu zaanga\u017cowani w proces zakupowy. Dlatego wa\u017cne jest, aby dok\u0142adnie okre\u015bli\u0107 i opisa\u0107 r\u00f3\u017cne poziomy lejka sprzeda\u017cowego \u2013 od \u015bwiadomo\u015bci do lojalnych konsument\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\"><span class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\"  alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ccb2ab25-2334-4479-993f-5deb6827013a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> <br><br>\n\n\n\n<p>Je\u015bli sprzedajesz produkty lub oferujesz us\u0142ugi, warto zastanowi\u0107 si\u0119, jak tworzy\u0107 persony klient\u00f3w. Tutaj pojawia si\u0119 pytanie, z czego sk\u0142ada si\u0119 buyer persona? Gromadzenie informacji o idealnym odbiorcy musisz oprze\u0107 o kilka element\u00f3w.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dane_demograficzne_tworzace_obraz_persony\"><\/span><strong>Dane demograficzne tworz\u0105ce obraz persony<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Informacje takie jak wiek, p\u0142e\u0107, miejsce zamieszkania, wykszta\u0142cenie, stan cywilny, zaw\u00f3d czy&nbsp; dochody pozwalaj\u0105 stworzy\u0107 opis persony. To za\u015b umo\u017cliwia zrozumienie kontekstu \u017cycia konsumenta oraz wp\u0142ywa na sposoby, w jakie podejmuje on decyzje zakupowe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cechy_psychograficzne_persony_marketingowej\"><\/span><strong>Cechy psychograficzne persony marketingowej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aspekty psychologiczne i zachowania charakteryzuj\u0105ce poszczeg\u00f3lne persony pomagaj\u0105 lepiej zrozumie\u0107 motywacje oraz plany naszych odbiorc\u00f3w. Warto wi\u0119c przeanalizowa\u0107 warto\u015bci, przekonania, zainteresowania czy preferencje potencjalnych konsument\u00f3w.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wyzwania_i_cele_klientow\"><\/span><strong>Wyzwania i cele klient\u00f3w&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Takie informacje dotycz\u0105ce persony klienta pozwalaj\u0105 zrozumie\u0107, z czym zmaga si\u0119 na co dzie\u0144 odbiorca oferty oraz zdecydowa\u0107, kt\u00f3re produkty lub us\u0142ugi mog\u0105 by\u0107 dla niego najbardziej atrakcyjne i przydatne.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sciezka_zakupowa_persony_kupujacej\"><\/span><strong>\u015acie\u017cka zakupowa persony kupuj\u0105cej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trudno wyobrazi\u0107 sobie tworzenie persony marketingowej bez analizy sposobu, w jaki klient podejmuje decyzje: od momentu identyfikacji potrzeby, a\u017c do finalizacji transakcji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Polaczenie_informacji_o_watpliwosciach_i_obiekcjach\"><\/span><strong>Po\u0142\u0105czenie informacji o w\u0105tpliwo\u015bciach i obiekcjach&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, jakich informacji potrzebujesz, by zbudowa\u0107 person\u0119? Ot\u00f3\u017c zrozumienie obiekcji oraz frustracji klient\u00f3w, kt\u00f3re mog\u0105 pojawi\u0107 si\u0119 wobec produktu lub us\u0142ugi, pozwala na przygotowanie odpowiednich argument\u00f3w i strategii przekonywania.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doswiadczenia_tworzace_mape_emocji\"><\/span><strong>Do\u015bwiadczenia tworz\u0105ce map\u0119 emocji&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customer Experience Map to doskona\u0142y spos\u00f3b na poznanie sposobu poruszania si\u0119 internaut\u00f3w po firmowej stronie WWW lub <a href=\"https:\/\/wenet.pl\/oferta\/sklepy-internetowe\">sklepie internetowym<\/a> oraz towarzysz\u0105cych im do\u015bwiadcze\u0144.\u00a0<br><\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><span class=\"hs-cta-node hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\" id=\"hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-028e116a-2710-4c5e-b99b-8d0f6329e56d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '028e116a-2710-4c5e-b99b-8d0f6329e56d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<p>Czy nale\u017cy po\u0142\u0105czy\u0107 zebrane informacje? Tak, cho\u0107 warto przy tym pami\u0119ta\u0107, \u017ce <strong>elementy budowy w\u0142asnej persony u\u017cytkownika mog\u0105 r\u00f3\u017cni\u0107 si\u0119 w zale\u017cno\u015bci od bran\u017cy oraz specyficznych potrzeb firmy<\/strong>. Stworzenie i regularna aktualizacja kupuj\u0105cej persony pozwala lepiej zrozumie\u0107 oczekiwania konsument\u00f3w, co w konsekwencji wp\u0142ywa na skuteczno\u015b\u0107 dzia\u0142a\u0144 marketingowych i przyczynia si\u0119 do sukcesu biznesu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_stworzyc_persone_czyli_model_klienta_idealnego\"><\/span><strong>Dlaczego warto stworzy\u0107 person\u0119, czyli model klienta idealnego?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli chcesz zbudowa\u0107 skuteczn\u0105 strategi\u0119 dla biznesu, to musisz zacz\u0105\u0107 od poznania swoich odbiorc\u00f3w. \u015awietnym rozwi\u0105zaniem mo\u017ce okaza\u0107 si\u0119 stworzenie profilu persony \u2013 odkryj kilka argument\u00f3w za!&nbsp;<\/p>\n\n\n\n<p>Jedn\u0105 z najwi\u0119kszych zalet, jakie zapewnia tworzenie person potencjalnych klient\u00f3w, jest lepsze zrozumienie potrzeb i oczekiwa\u0144 swojej grupy docelowej. Poznanie odbiorc\u00f3w z r\u00f3\u017cnych perspektyw pozwala na dok\u0142adniejsze dopasowanie oferty do ich wymaga\u0144, co prowadzi do wi\u0119kszej satysfakcji. To z kolei wp\u0142ywa na budowanie d\u0142ugofalowych relacji handlowych (szczeg\u00f3lnie wa\u017cnych w <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\"><span class=\"hs-cta-node hs-cta-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\" id=\"hs-cta-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-f8f0675e-6e4e-4e9a-9d2c-cf19999a915e\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f8f0675e-6e4e-4e9a-9d2c-cf19999a915e.png\" alt=\"e-commerce\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f8f0675e-6e4e-4e9a-9d2c-cf19999a915e', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>).&nbsp;<\/p>\n\n\n\n<p><strong>Dzi\u0119ki personie klienta mo\u017cesz tak\u017ce w \u0142atwiejszy spos\u00f3b wskaza\u0107, gdzie i jak najlepiej promowa\u0107 swoje produkty lub us\u0142ugi<\/strong>. Co konkretnie zapewnia profil modelowego klienta? Dzi\u0119ki takiemu podej\u015bciu Twoja kampania reklamowa b\u0119dzie bardziej precyzyjna i skuteczniejsza, osi\u0105gaj\u0105c lepsze efekty przy mniejszych nak\u0142adach finansowych.<\/p>\n\n\n\n<p>Zastanawiasz si\u0119, jakie s\u0105 zalety persony? Ot\u00f3\u017c profil idealnego klienta warto wykorzysta\u0107 do optymalizacji Twoich produkt\u00f3w lub us\u0142ug. Przede wszystkim dlatego, \u017ce mo\u017cesz w ten spos\u00f3b zidentyfikowa\u0107 mocne i s\u0142abe strony oferty, co daje wskaz\u00f3wki, kt\u00f3re aspekty warto wzmocni\u0107 lub ulepszy\u0107. Zadowolenie odbiorc\u00f3w b\u0119dzie ros\u0142o, a Ty sprzedasz wi\u0119cej.<\/p>\n\n\n\n<p>Ostatni\u0105, ale nie mniej wa\u017cn\u0105 korzy\u015bci\u0105, jak\u0105 gwarantuje tworzenie persony klient\u00f3w, jest wsparcie procesu decyzyjnego. Gdy musisz podj\u0105\u0107 strategiczn\u0105 decyzj\u0119 dotycz\u0105c\u0105 rozwoju Twojej firmy, mo\u017cesz odwo\u0142a\u0107 si\u0119 do opisu persony jako punktu odniesienia. Daje to mo\u017cliwo\u015b\u0107 lepszego zrozumienia, co pozytywnie wp\u0142ynie na dan\u0105 grup\u0119 odbiorc\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wlasna_persona_uzytkownika_%E2%80%93_jak_ja_stworzyc\"><\/span><strong>W\u0142asna persona u\u017cytkownika \u2013 jak j\u0105 stworzy\u0107?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie wiesz, w jaki spos\u00f3b przygotowa\u0107 model idealnego klienta? To nic trudnego! Wystarczy, \u017ce wykonasz kilka istotnych krok\u00f3w.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poznaj_potrzeby_odbiorcow\"><\/span><strong>Poznaj potrzeby odbiorc\u00f3w&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zbierz istotne dane o swojej grupie docelowej. Skorzystaj w tym celu z danych demograficznych, wynik\u00f3w bada\u0144 rynkowych, analizy konkurencji oraz opinii czy rekomendacji. W ten spos\u00f3b poznasz cele klient\u00f3w i cechy wsp\u00f3lne, kt\u00f3re ich charakteryzuj\u0105.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykonaj_segmentacje_grup_docelowych\"><\/span><strong>Wykonaj segmentacj\u0119 grup docelowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podziel odbiorc\u00f3w na grupy o podobnych cechach, takich jak wiek, p\u0142e\u0107, miejsce zamieszkania, zainteresowania czy wykszta\u0142cenie. Segmentacja mo\u017ce okaza\u0107 si\u0119 kluczowa dla okre\u015blenia potrzeb ka\u017cdej z nich i identyfikacji, kt\u00f3re produkty mog\u0105 przyci\u0105gn\u0105\u0107 konkretnych klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przeprowadz_wywiady_i_ankiety\"><\/span><strong>Przeprowad\u017a wywiady i ankiety<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>My\u015blisz o rozwoju swojej oferty? W takim razie <strong>do tworzenia buyer person dla klient\u00f3w wykorzystaj odpowiedzi Twoich odbiorc\u00f3w na temat ich cel\u00f3w, wyzwa\u0144, preferencji<\/strong>. Przeprowadzenie takich ankiet czy wywiad\u00f3w pozwoli Ci zrozumie\u0107 potrzeby i preferencje, kt\u00f3re wykorzystasz do ulepszenia produkt\u00f3w czy us\u0142ug.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stworz_nowe_persony_kupujacych\"><\/span><strong>Stw\u00f3rz nowe persony kupuj\u0105cych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na podstawie zebranych danych mo\u017cesz przej\u015b\u0107 do tworzenia profilu person, kt\u00f3re b\u0119d\u0105 najlepiej odzwierciedla\u0142y konkretnych odbiorc\u00f3w. Kreowanie klienta modelowego pomo\u017ce Ci prowadzi\u0107 bardziej skonkretyzowane dzia\u0142ania marketingowe i projektowanie produkt\u00f3w, dostosowanych do potrzeb r\u00f3\u017cnych grup docelowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wdroz_model_klienta_idealnego\"><\/span><strong>Wdr\u00f3\u017c model klienta idealnego<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatnim krokiem jest wykorzystanie utworzonych person marketingowych we wszystkich dzia\u0142aniach firmy \u2013 od promocji online i sprzeda\u017cy, po projektowanie produkt\u00f3w i obs\u0142ug\u0119 klienta. To pozwoli Twojemu przedsi\u0119biorstwu lepiej dopasowa\u0107 si\u0119 do potrzeb i wymaga\u0144 konsument\u00f3w.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce buyer persona to narz\u0119dzie podlegaj\u0105ce dynamicznym zmianom. Aby odzwierciedla\u0142o ono zmieniaj\u0105ce si\u0119 potrzeby rynku oraz klient\u00f3w, musisz zadba\u0107 o jego ci\u0105g\u0142\u0105 aktualizacj\u0119 i dostosowanie do aktualnej sytuacji w bran\u017cy. Poprawne i precyzyjne zdefiniowanie profilu kupuj\u0105cego pozwoli Twojej firmie zbudowa\u0107 wiarygodne relacje z oraz osi\u0105ga\u0107 sukcesy w dynamicznym \u015bwiecie biznesu.<\/p><div class=\"wvncg69f2c9c52b472\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wvncg69f2c9c52b472 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wvncg69f2c9c52b472 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wvncg69f2c9c52b472 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wvncg69f2c9c52b472 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wvncg69f2c9c52b472 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xddhg69f2c9c52b3f4\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xddhg69f2c9c52b3f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xddhg69f2c9c52b3f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xddhg69f2c9c52b3f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xddhg69f2c9c52b3f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xddhg69f2c9c52b3f4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ggaze69f2c9c52b379\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ggaze69f2c9c52b379 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ggaze69f2c9c52b379 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ggaze69f2c9c52b379 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ggaze69f2c9c52b379 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ggaze69f2c9c52b379 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ezkvq69f2c9c52b2fd\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ezkvq69f2c9c52b2fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ezkvq69f2c9c52b2fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ezkvq69f2c9c52b2fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ezkvq69f2c9c52b2fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ezkvq69f2c9c52b2fd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jeeal69f2c9c52b27e\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jeeal69f2c9c52b27e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jeeal69f2c9c52b27e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jeeal69f2c9c52b27e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jeeal69f2c9c52b27e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jeeal69f2c9c52b27e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lonkm69f2c9c52b202\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8352 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.swhmc69f2c9c52af63 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.swhmc69f2c9c52af63 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.swhmc69f2c9c52af63 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.swhmc69f2c9c52af63 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.swhmc69f2c9c52af63 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8352&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.7\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Persona klienta \u2013 co to jest i jak j\u0105 okre\u015bli\u0107?&quot;,&quot;width&quot;:&quot;97.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 97.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.7\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jako przedsi\u0119biorca z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce sukces w biznesie nie zale\u017cy ju\u017c wy\u0142\u0105cznie od jako\u015bci produkt\u00f3w czy us\u0142ug. Niezwykle wa\u017cne okazuje si\u0119 zrozumienie grupy docelowej. Jest to klucz do stworzenia atrakcyjnej oferty dla aktualnych oraz potencjalnych odbiorc\u00f3w. Znaj\u0105c potrzeby i problemy klient\u00f3w oraz konieczne dane demograficzne mo\u017cna z powodzeniem stworzy\u0107 person\u0119, kt\u00f3ra pomo\u017ce [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,565,285,410,378],"class_list":["post-8352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-klient","tag-personalizacja-reklam","tag-strategia-marketingowa","tag-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Persona klienta \u2013 co to jest i jak j\u0105 okre\u015bli\u0107? - WeNet<\/title>\n<meta name=\"description\" content=\"Co daje firmie profil klienta, czym jest i jak go przygotowa\u0107? O tym przeczytasz w artykule.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/persona-klienta-co-to-jest-i-jak-ja-okreslic\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona klienta \u2013 co to jest i jak j\u0105 okre\u015bli\u0107?\" \/>\n<meta property=\"og:description\" content=\"Co daje firmie profil klienta, czym jest i jak go przygotowa\u0107? 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