{"id":8380,"date":"2023-08-04T15:35:53","date_gmt":"2023-08-04T13:35:53","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8380"},"modified":"2023-08-30T16:27:31","modified_gmt":"2023-08-30T14:27:31","slug":"event-marketing-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/","title":{"rendered":"Event marketing \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/event-marketing-min.jpg\" alt=\"event marketing co to\" class=\"wp-image-8614 colorbox-8380 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/event-marketing-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/event-marketing-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/event-marketing-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/event-marketing-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/event-marketing-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/event-marketing-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/event-marketing-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wyobra\u017a sobie t\u0142um ludzi zgromadzonych w jednym miejscu, otoczonych przez ulubionych influencer\u00f3w, uczestnicz\u0105cych w interaktywnych warsztatach i bior\u0105cych udzia\u0142 w konkursach z atrakcyjnymi nagrodami. Ten obraz idealnie oddaje istot\u0119 event marketingu \u2013 jednego z najbardziej efektywnych sposob\u00f3w promocji marki, produktu czy us\u0142ugi. Ale co dok\u0142adnie kryje si\u0119 pod tym poj\u0119ciem? Jakie s\u0105 jego kluczowe elementy i dlaczego warto si\u0119 nim zaj\u0105\u0107? Postaramy si\u0119 odpowiedzie\u0107 na te pytania w niniejszym artykule.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Co_to_jest_event_marketing_marketing_wydarzen\" >Co to jest event marketing (marketing wydarze\u0144)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Podstawowe_cele_event_marketingu\" >Podstawowe cele event marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Rodzaje_event_marketingu\" >Rodzaje event marketingu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Impreza_firmowa_jako_element_event_marketingu\" >Impreza firmowa jako element event marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Eventy_brand_experience\" >Eventy brand experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Edukacyjne_wydarzenia_marketingowe\" >Edukacyjne wydarzenia marketingowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Eventy_sportowe_jako_narzedzie_promocji\" >Eventy sportowe jako narz\u0119dzie promocji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Wydarzenia_online\" >Wydarzenia online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Kluczowe_elementy_event_marketingu\" >Kluczowe elementy event marketingu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Zrozumienie_odbiorcow\" >Zrozumienie odbiorc\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Kreatywnosc_i_oryginalnosc\" >Kreatywno\u015b\u0107 i oryginalno\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Promocja_i_komunikacja\" >Promocja i komunikacja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Wartosc_dodana_dla_uczestnikow\" >Warto\u015b\u0107 dodana dla uczestnik\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Pomiar_efektywnosci\" >Pomiar efektywno\u015bci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Korzysci_plynace_z_event_marketingu\" >Korzy\u015bci p\u0142yn\u0105ce z event marketingu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Budowanie_relacji_z_klientami\" >Budowanie relacji z klientami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Budowanie_wizerunku_czyli_event_marketing_jako_dobry_PR\" >Budowanie wizerunku, czyli event marketing jako dobry PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Generowanie_leadow_i_wzrost_sprzedazy\" >Generowanie lead\u00f3w i wzrost sprzeda\u017cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Promocja_innowacji_i_wspolpraca\" >Promocja innowacji i wsp\u00f3\u0142praca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Zwiekszenie_zaangazowania_pracownikow\" >Zwi\u0119kszenie zaanga\u017cowania pracownik\u00f3w<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/wenet.pl\/blog\/event-marketing-co-to-jest\/#Event_marketing_jako_pomysl_na_biznes_lub_jego_rozwoj_%E2%80%93_podsumowanie\" >Event marketing jako pomys\u0142 na biznes lub jego rozw\u00f3j \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_event_marketing_marketing_wydarzen\"><\/span><strong>Co to jest event marketing (marketing wydarze\u0144)?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u0105 r\u00f3\u017cne definicje event marketingu, jedna z popularnych m\u00f3wi, \u017ce to proces planowania, organizacji i realizacji r\u00f3\u017cnego rodzaju wydarze\u0144 promocyjnych, maj\u0105cych na celu zwi\u0119kszenie rozpoznawalno\u015bci marki oraz budowanie pozytywnego wizerunku w oczach odbiorc\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podstawowe_cele_event_marketingu\"><\/span><strong>Podstawowe cele event marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u0142\u00f3wnym celem tego dzia\u0142ania jest stworzenie niepowtarzalnego do\u015bwiadczenia dla uczestnik\u00f3w, kt\u00f3re wp\u0142ynie na ich emocje, postawy i zachowania wzgl\u0119dem promowanej marki.<\/p>\n\n\n\n<p>W praktyce <strong>event marketing mo\u017ce przybiera\u0107 wiele form<\/strong> \u2013 od wystaw, konferencji, festiwali po kampanie charytatywne czy imprezy sportowe.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8380 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rodzaje_event_marketingu\"><\/span><strong>Rodzaje event marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nietrudno odgadn\u0105\u0107, \u017ce <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9963b986-ced9-449e-9cb4-a338932a2397\"><span class=\"hs-cta-node hs-cta-9963b986-ced9-449e-9cb4-a338932a2397\" id=\"hs-cta-9963b986-ced9-449e-9cb4-a338932a2397\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9963b986-ced9-449e-9cb4-a338932a2397\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8380 lazyload\" id=\"hs-cta-img-9963b986-ced9-449e-9cb4-a338932a2397\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9963b986-ced9-449e-9cb4-a338932a2397.png\" alt=\"event marketing\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9963b986-ced9-449e-9cb4-a338932a2397', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> w Polsce, jak i na ca\u0142ym \u015bwiecie, przybiera r\u00f3\u017cne formy, dzi\u0119ki czemu ka\u017cda firma mo\u017ce wybra\u0107 rozwi\u0105zanie odpowiednie dla siebie. A tak\u017ce tworzy\u0107 autorskie eventy promocyjne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impreza_firmowa_jako_element_event_marketingu\"><\/span><strong>Impreza firmowa jako element event marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na pierwszy ogie\u0144 id\u0105 wydarzenia (eventy) firmowe. S\u0105 jednym z najpopularniejszych rodzaj\u00f3w event marketingu. S\u0105 to imprezy organizowane przez przedsi\u0119biorstwo, kt\u00f3re maj\u0105 na celu promocj\u0119 marki, produkt\u00f3w lub us\u0142ug.<\/p>\n\n\n\n<p>Jak pokazuje badanie event marketingu, wydarzenia te mog\u0105 przyjmowa\u0107 r\u00f3\u017cne formy, takie jak <strong>konferencje, bankiety czy spotkania integracyjne<\/strong>. Celem takich inicjatyw jest nie tylko zaprezentowanie oferty firmy, ale r\u00f3wnie\u017c nawi\u0105zanie kontakt\u00f3w z klientami, partnerami biznesowymi czy potencjalnymi pracownikami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eventy_brand_experience\"><\/span><strong>Eventy brand experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brand experience to rodzaj event marketingu, kt\u00f3ry zak\u0142ada stworzenie unikalnych do\u015bwiadcze\u0144 dla odbiorc\u00f3w w celu zbudowania pozytywnego wizerunku marki. W tym przypadku liczy si\u0119 kreatywno\u015b\u0107, poniewa\u017c imprezy takie maj\u0105 na celu wyr\u00f3\u017cnienie si\u0119 na tle konkurencji i przyci\u0105gni\u0119cie uwagi klient\u00f3w.<\/p>\n\n\n\n<p>Wydarzenia brand experience mog\u0105 obejmowa\u0107 r\u00f3\u017cnorodne formy, takie jak <strong>interaktywne wystawy, sensoryczne prezentacje produkt\u00f3w czy pokazy mody<\/strong>. Jakie cele realizuje event marketing tego typu? G\u0142\u00f3wnie chodzi o zaoferowanie uczestnikom niezapomnianych do\u015bwiadcze\u0144, kt\u00f3re b\u0119d\u0105 kojarzy\u0107 z dan\u0105 mark\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Edukacyjne_wydarzenia_marketingowe\"><\/span><strong>Edukacyjne wydarzenia marketingowe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z rodzaj\u00f3w event marketingu s\u0105 tak\u017ce wydarzenia o charakterze edukacyjnym. Organizuje si\u0119 je w celu przekazania okre\u015blonej wiedzy, kt\u00f3ra mo\u017ce by\u0107 przydatna dla uczestnik\u00f3w. Przyk\u0142adem takich wydarze\u0144 mog\u0105 by\u0107 <strong>warsztaty, szkolenia czy konferencje naukowe<\/strong>. Dzi\u0119ki edukacyjnym wydarzeniom marketingowym firma ma mo\u017cliwo\u015b\u0107 dzielenia si\u0119 swoj\u0105 ekspertyz\u0105, co przek\u0142ada si\u0119 na budowanie zaufania i autorytetu w bran\u017cy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eventy_sportowe_jako_narzedzie_promocji\"><\/span><strong>Eventy sportowe jako narz\u0119dzie promocji<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejnym elementem strategii event marketingu mo\u017ce sta\u0107 si\u0119 organizacja event\u00f3w sportowych. Organizacja turniej\u00f3w, wsp\u00f3\u0142praca z dru\u017cynami czy <strong>sponsoring imprez sportowych<\/strong> to doskona\u0142y spos\u00f3b na dotarcie do szerokiego grona odbiorc\u00f3w i pokazanie zaanga\u017cowania przedsi\u0119biorstwa w rozw\u00f3j lokalnych inicjatyw. Dodatkowo, sport \u0142\u0105czy warto\u015bci takie jak fair play, zaanga\u017cowanie czy d\u0105\u017cenie do sukcesu, kt\u00f3re mog\u0105 kojarzy\u0107 si\u0119 z promowan\u0105 mark\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wydarzenia_online\"><\/span><strong>Wydarzenia online<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Niew\u0105tpliwie w dobie digitalizacji i pandemii COVID19 rosn\u0105ca jest popularno\u015b\u0107 wirtualnych wydarze\u0144 marketingowych. Ta koncepcja event marketingu to <strong>organizacja spotka\u0144 online, prezentacji czy konferencji w formie wirtualnej<\/strong> pozwala na przekazanie tre\u015bci odbiorcom na ca\u0142ym \u015bwiecie bez konieczno\u015bci ich fizycznego uczestnictwa.<\/p>\n\n\n\n<p>Wydarzenia online s\u0105 kosztowo efektywne i pozwalaj\u0105 dotrze\u0107 do wi\u0119kszej liczby os\u00f3b, co sprawia, \u017ce stanowi\u0105 coraz wa\u017cniejszy element wsp\u00f3\u0142czesnego event marketingu, a mo\u017ce nawet przysz\u0142o\u015b\u0107 event marketingu.<\/p>\n\n\n\n<p>Je\u015bli nie pozwalaj\u0105 Ci nak\u0142ady finansowe, \u017ceby samodzielnie zorganizowa\u0107 du\u017ce wydarzenie, pami\u0119taj, \u017ce zawsze warto wsp\u00f3\u0142pracowa\u0107 podczas event marketingu i stworzy\u0107 go wsp\u00f3lnie z innymi firmami z bran\u017cy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8380 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kluczowe_elementy_event_marketingu\"><\/span><strong>Kluczowe elementy event marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sukces event marketingowy nie przychodzi przypadkowo. Wymaga on przemy\u015blanego dzia\u0142ania na kilku p\u0142aszczyznach, w\u015br\u00f3d kt\u00f3rych kluczowe s\u0105 nast\u0119puj\u0105ce elementy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zrozumienie_odbiorcow\"><\/span><strong>Zrozumienie odbiorc\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skuteczny event marketing zaczyna si\u0119 od poznania swojej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a>. To od ich preferencji, zainteresowa\u0144 czy stylu \u017cycia zale\u017cy, jakie wydarzenie najlepiej trafi w ich gust i potrzeby. Dlatego przed przyst\u0105pieniem do organizacji imprezy warto przeprowadzi\u0107 dog\u0142\u0119bn\u0105 analiz\u0119 rynku oraz potencjalnych uczestnik\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kreatywnosc_i_oryginalnosc\"><\/span><strong>Kreatywno\u015b\u0107 i oryginalno\u015b\u0107<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W dzisiejszym \u015bwiecie, gdzie ka\u017cdego dnia pojawiaj\u0105 si\u0119 setki nowych wydarze\u0144 i imprez, trudno zaskoczy\u0107 odbiorc\u00f3w. Dlatego event marketingowy powinien by\u0107 nie tylko atrakcyjny wizualnie, ale tak\u017ce kreatywny i oryginalny pod wzgl\u0119dem formu\u0142y czy tre\u015bci. <strong>Nie b\u00f3j si\u0119 eksperymentowa\u0107, my\u015ble\u0107 \u201epoza schematami\u201d<\/strong> ani korzysta\u0107 z najnowszych technologii \u2013 to mo\u017ce by\u0107 przepustka do sukcesu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promocja_i_komunikacja\"><\/span><strong>Promocja i komunikacja<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Samo zorganizowanie fantastycznego eventu to jedno, ale jego promocja to drugie, r\u00f3wnie wa\u017cne zadanie. Bez w\u0142a\u015bciwej strategii komunikacji trudno dotrze\u0107 do odbiorc\u00f3w oraz zach\u0119ci\u0107 ich do uczestnictwa. Wykorzystaj wi\u0119c r\u00f3\u017cne kana\u0142y, takie jak media spo\u0142eczno\u015bciowe, <a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">e-mail marketing<\/a>, reklama zewn\u0119trzna czy wsp\u00f3\u0142praca z influencerami, aby skutecznie dotrze\u0107 do swojej grupy docelowej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wartosc_dodana_dla_uczestnikow\"><\/span><strong>Warto\u015b\u0107 dodana dla uczestnik\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pami\u0119taj, \u017ce event marketing w strategii firmy nie mo\u017ce opiera\u0107 si\u0119 wy\u0142\u0105cznie na sprzeda\u017cy produkt\u00f3w czy reklamowaniu us\u0142ug. Musi r\u00f3wnie\u017c dostarcza\u0107 warto\u015bci dodanej dla uczestnik\u00f3w \u2013 <strong>edukowa\u0107, inspirowa\u0107 czy bawi\u0107<\/strong>. Dlatego warto zadba\u0107 o ciekaw\u0105 agend\u0119, zaprosi\u0107 ekspert\u00f3w z bran\u017cy, zorganizowa\u0107 interaktywne warsztaty czy przygotowa\u0107 specjalne atrakcje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pomiar_efektywnosci\"><\/span><strong>Pomiar efektywno\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing eventowy to inwestycja, a ka\u017cda inwestycja wymaga oceny efektywno\u015bci. Dlatego ju\u017c na etapie planowania imprezy <strong>warto ustali\u0107 jasne cele oraz wska\u017aniki sukcesu<\/strong> (KPI), kt\u00f3re pozwol\u0105 nam oceni\u0107, czy nasze dzia\u0142ania przynios\u0142y oczekiwane rezultaty.<\/p>\n\n\n\n<p>Na tej podstawie b\u0119dziemy mogli zoptymalizowa\u0107 dalsze dzia\u0142ania promocyjne oraz podj\u0105\u0107 decyzj\u0119 o ewentualnych zmianach w strategii. Innymi s\u0142owy: warto zobaczy\u0107, jak wygl\u0105da eventmarketing w liczbach.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8380 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Korzysci_plynace_z_event_marketingu\"><\/span><strong>Korzy\u015bci p\u0142yn\u0105ce z event marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing tego typu to nie tylko efektywne narz\u0119dzie promocyjne, ale r\u00f3wnie\u017c spos\u00f3b na rozwijanie relacji z klientami, zdobywanie nowych kontakt\u00f3w biznesowych, promowanie innowacji oraz zwi\u0119kszenie zaanga\u017cowania pracownik\u00f3w.<\/p>\n\n\n\n<p>\u015awiadoma <strong>decyzja o w\u0142\u0105czeniu event marketingu do strategii firmy mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci<\/strong> oraz przyczyni\u0107 si\u0119 do d\u0142ugotrwa\u0142ego sukcesu przedsi\u0119biorstwa na rynku.<\/p>\n\n\n\n<p>Sprawd\u017amy wi\u0119c, jakie korzy\u015bci mog\u0105 przynie\u015b\u0107 dzia\u0142ania event marketingowe i dlaczego warto inwestowa\u0107 w event marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_relacji_z_klientami\"><\/span><strong>Budowanie relacji z klientami<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Event buduje relacje z zaproszonymi go\u015b\u0107mi. Organizowanie imprez i wydarze\u0144 to doskona\u0142a okazja do nawi\u0105zania kontaktu z potencjalnymi odbiorcami oraz utrzymania relacji z obecnymi klientami.<\/p>\n\n\n\n<p>Dzi\u0119ki spotkaniom twarz\u0105 w twarz przedsi\u0119biorstwa mog\u0105<strong> lepiej pozna\u0107 oczekiwania i potrzeby swoich klient\u00f3w<\/strong> oraz odpowiednio dostosowa\u0107 swoj\u0105 ofert\u0119. Ponadto, uczestnictwo w wydarzeniach sprzyja tworzeniu pozytywnego wizerunku firmy oraz buduje lojalno\u015b\u0107 klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_wizerunku_czyli_event_marketing_jako_dobry_PR\"><\/span><strong>Budowanie wizerunku, czyli event marketing jako dobry PR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dobrze zrobiony event marketing to doskona\u0142e narz\u0119dzie do umacniania pozycji firmy na rynku oraz zwi\u0119kszania \u015bwiadomo\u015bci jej marki. Organizacja unikatowych i atrakcyjnych wydarze\u0144 pozwala na wyr\u00f3\u017cnienie si\u0119 od konkurencji, a tak\u017ce na zbudowanie silnego i rozpoznawalnego brandu.<\/p>\n\n\n\n<p>Przez uczestnictwo w konferencjach, targach czy wystawach przedsi\u0119biorstwa maj\u0105 mo\u017cliwo\u015b\u0107 prezentowania swoich produkt\u00f3w i us\u0142ug, co mo\u017ce prowadzi\u0107 do zwi\u0119kszenia sprzeda\u017cy oraz zdobycia nowych klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Generowanie_leadow_i_wzrost_sprzedazy\"><\/span><strong>Generowanie lead\u00f3w i wzrost sprzeda\u017cy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dzia\u0142anie event marketingu mo\u017ce by\u0107 r\u00f3wnie\u017c istotnym \u017ar\u00f3d\u0142em generowania lead\u00f3w, czyli potencjalnych klient\u00f3w. Wydarzenia oferuj\u0105 mo\u017cliwo\u015b\u0107 spotkania z du\u017c\u0105 liczb\u0105 odbiorc\u00f3w, kt\u00f3rzy mog\u0105 by\u0107 zainteresowani ofert\u0105 firmy.<\/p>\n\n\n\n<p>W trakcie imprezy mo\u017cna zbiera\u0107 dane kontaktowe os\u00f3b odwiedzaj\u0105cych stoisko lub uczestnicz\u0105cych w prelekcjach, a nast\u0119pnie przekszta\u0142ca\u0107 je w konkretne umowy handlowe. Dobre wykorzystanie event marketingu mo\u017ce si\u0119 prze\u0142o\u017cy\u0107 na wzrost sprzeda\u017cy oraz utrzymanie lub zwi\u0119kszenie udzia\u0142u w rynku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promocja_innowacji_i_wspolpraca\"><\/span><strong>Promocja innowacji i wsp\u00f3\u0142praca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Organizacja wydarze\u0144 cz\u0119sto staje si\u0119 okazj\u0105 do promowania innowacji i wsp\u00f3\u0142pracy mi\u0119dzy przedsi\u0119biorstwami. Event marketing mo\u017ce sta\u0107 si\u0119 platform\u0105 do wymiany do\u015bwiadcze\u0144, wiedzy oraz informacji, co prowadzi do powstawania nowych pomys\u0142\u00f3w i rozwi\u0105za\u0144. W trakcie takich spotka\u0144 mo\u017cna <strong>nawi\u0105za\u0107 kontakty z przedstawicielami innych firm<\/strong> oraz instytucji, co mo\u017ce prowadzi\u0107 do wsp\u00f3lnych projekt\u00f3w i um\u00f3w partnerskich.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwiekszenie_zaangazowania_pracownikow\"><\/span><strong>Zwi\u0119kszenie zaanga\u017cowania pracownik\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nie tylko klienci, ale tak\u017ce pracownicy firmy mog\u0105 odnie\u015b\u0107 korzy\u015bci z event marketingu. Wydarzenia s\u0105 \u015bwietn\u0105 okazj\u0105 do integracji i budowania wsp\u00f3lnoty wewn\u0119trznej. Dzi\u0119ki uczestnictwu w imprezach <strong>pracownicy maj\u0105 okazj\u0119 do rozwoju zawodowego<\/strong> oraz szlifowania umiej\u0119tno\u015bci interpersonalnych. Wsp\u00f3lna praca nad organizacj\u0105 wydarze\u0144 mo\u017ce zwi\u0119kszy\u0107 motywacj\u0119 i zaanga\u017cowanie zespo\u0142u, co przek\u0142ada si\u0119 na lepsze rezultaty w dzia\u0142alno\u015bci firmy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Event_marketing_jako_pomysl_na_biznes_lub_jego_rozwoj_%E2%80%93_podsumowanie\"><\/span><strong>Event marketing jako pomys\u0142 na biznes lub jego rozw\u00f3j \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Teraz ju\u017c wiesz, dlaczego warto zorganizowa\u0107 eventy firmowe. Je\u015bli nie masz pomys\u0142u, jak zrobi\u0107 to samodzielnie, mo\u017ce pom\u00f3c Ci agencja eventowa. Ponadto warto doda\u0107, \u017ce dzi\u015b do reklamy Twojego wydarzenia najbardziej pomocna b\u0119dzie promocja w sieci.<\/p><div class=\"pauyt69f2b89f3c46b\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8380 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pauyt69f2b89f3c46b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pauyt69f2b89f3c46b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pauyt69f2b89f3c46b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pauyt69f2b89f3c46b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pauyt69f2b89f3c46b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tzczi69f2b89f3c3e4\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8380 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tzczi69f2b89f3c3e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tzczi69f2b89f3c3e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tzczi69f2b89f3c3e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tzczi69f2b89f3c3e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tzczi69f2b89f3c3e4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tglxz69f2b89f3c361\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8380 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tglxz69f2b89f3c361 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tglxz69f2b89f3c361 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tglxz69f2b89f3c361 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tglxz69f2b89f3c361 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tglxz69f2b89f3c361 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hjugm69f2b89f3c2e7\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8380 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tsrqk69f2b89f3c24e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tsrqk69f2b89f3c24e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tsrqk69f2b89f3c24e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tsrqk69f2b89f3c24e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tsrqk69f2b89f3c24e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tvjba69f2b89f3c1d8\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8380 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ucelg69f2b89f3aeb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ucelg69f2b89f3aeb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ucelg69f2b89f3aeb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ucelg69f2b89f3aeb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ucelg69f2b89f3aeb3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8380&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Event marketing \u2013 co to jest?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wyobra\u017a sobie t\u0142um ludzi zgromadzonych w jednym miejscu, otoczonych przez ulubionych influencer\u00f3w, uczestnicz\u0105cych w interaktywnych warsztatach i bior\u0105cych udzia\u0142 w konkursach z atrakcyjnymi nagrodami. Ten obraz idealnie oddaje istot\u0119 event marketingu \u2013 jednego z najbardziej efektywnych sposob\u00f3w promocji marki, produktu czy us\u0142ugi. Ale co dok\u0142adnie kryje si\u0119 pod tym poj\u0119ciem? Jakie s\u0105 jego kluczowe elementy [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,567,327,245,177,99,410],"class_list":{"0":"post-8380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-blog","9":"tag-ciekawostka","10":"tag-ciekawostki-2","11":"tag-event-markeing","12":"tag-komunikacja-marketingowa","13":"tag-marketing","14":"tag-marketing-w-sieci","16":"tag-strategia-marketingowa"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event marketing \u2013 czym jest i jak dzia\u0142a? - WeNet<\/title>\n<meta name=\"description\" content=\"Zastanawiasz si\u0119, na czym polega marketing wydarze\u0144? 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