{"id":8391,"date":"2023-08-07T15:38:09","date_gmt":"2023-08-07T13:38:09","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8391"},"modified":"2023-08-30T16:28:08","modified_gmt":"2023-08-30T14:28:08","slug":"6-kanalow-marketingowych-ktore-musisz-znac","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/","title":{"rendered":"6 kana\u0142\u00f3w marketingowych, kt\u00f3re musisz zna\u0107"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kanaly-marketingowe-min.jpg\" alt=\"kana\u0142y marketingowe\" class=\"wp-image-8607 colorbox-8391 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kanaly-marketingowe-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kanaly-marketingowe-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kanaly-marketingowe-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kanaly-marketingowe-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kanaly-marketingowe-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kanaly-marketingowe-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/kanaly-marketingowe-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Teraz jako przedsi\u0119biorca masz do dyspozycji wiele kana\u0142\u00f3w promocji, kt\u00f3re mo\u017cna przystosowa\u0107 do r\u00f3\u017cnorodnych cel\u00f3w i oczekiwa\u0144. Poni\u017cszy artyku\u0142 pomo\u017ce Ci wybra\u0107 najskuteczniejsze kana\u0142y marketingowe, kt\u00f3re mog\u0105 przyczyni\u0107 si\u0119 do rozwoju Twojej firmy.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Kanaly_marketingu_internetowego_%E2%80%93_czym_sa\" >Kana\u0142y marketingu internetowego \u2013 czym s\u0105?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Typy_kanalow_marketingowych\" >Typy kana\u0142\u00f3w marketingowych&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Kanaly_offline\" >Kana\u0142y offline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Kanaly_online\" >Kana\u0142y online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#1_Marketing_internetowy_w_Social_Media_%E2%80%93_duzy_zasieg\" >1. Marketing internetowy w Social Media \u2013 du\u017cy zasi\u0119g&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#2_Content_marketing_%E2%80%93_sila_wartosciowej_tresci\" >2. Content marketing \u2013 si\u0142a warto\u015bciowej tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#3_E-mail_Marketing_internetowy_%E2%80%93_wykorzystanie_sily_bazy_kontaktow\" >3. E-mail Marketing internetowy \u2013 wykorzystanie si\u0142y bazy kontakt\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#4_Marketing_Mobilny_%E2%80%93_sledzenie_trendow_technologicznych\" >4. Marketing Mobilny \u2013 \u015bledzenie trend\u00f3w technologicznych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#5_Marketing_influencerow_%E2%80%93_wspolpraca_z_liderami_opinii\" >5. Marketing influencer\u00f3w \u2013 wsp\u00f3\u0142praca z liderami opinii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#6_Reklamy_Google_Ads_%E2%80%93_precyzja_dzialania\" >6. Reklamy Google Ads \u2013 precyzja dzia\u0142ania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Jak_wybrac_kanaly_marketingu_dla_firmy\" >Jak wybra\u0107 kana\u0142y marketingu dla firmy?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Rozpoznanie_potrzeb_i_celow_biznesowych\" >Rozpoznanie potrzeb i cel\u00f3w biznesowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Zrozumienie_odbiorcow\" >Zrozumienie odbiorc\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Wybor_kanalow_marketingowych\" >Wyb\u00f3r kana\u0142\u00f3w marketingowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Optymalizacja_i_monitorowanie_rezultatow\" >Optymalizacja i monitorowanie rezultat\u00f3w<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Kanaly_marketingowe_a_kanaly_komunikacyjne_%E2%80%93_roznice\" >Kana\u0142y marketingowe a kana\u0142y komunikacyjne \u2013 r\u00f3\u017cnice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/6-kanalow-marketingowych-ktore-musisz-znac\/#Kryteria_wyboru_kanalow_marketingowych_%E2%80%93_podsumowanie\" >Kryteria wyboru kana\u0142\u00f3w marketingowych \u2013 podsumowanie&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kanaly_marketingu_internetowego_%E2%80%93_czym_sa\"><\/span><strong>Kana\u0142y marketingu internetowego \u2013 czym s\u0105?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jednym z g\u0142\u00f3wnych za\u0142o\u017ce\u0144 marketingu internetowego jest wykorzystanie r\u00f3\u017cnych narz\u0119dzi i kana\u0142\u00f3w \u015bwiata online, aby <strong>dotrze\u0107 do szerokiego grona odbiorc\u00f3w<\/strong> oraz zbudowa\u0107 d\u0142ugotrwa\u0142e relacje z klientami. Marketing online odgrywa coraz wi\u0119ksz\u0105 rol\u0119 w biznesie, gdy\u017c pozwala na bardziej efektywne dotarcie do swojej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a> oraz lepszego zrozumienia jej potrzeb i preferencji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Typy_kanalow_marketingowych\"><\/span><strong>Typy kana\u0142\u00f3w marketingowych&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kanaly_offline\"><\/span><strong>Kana\u0142y offline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podstawowym podzia\u0142em kana\u0142\u00f3w jest ich rozr\u00f3\u017cnienie na media tradycyjne (offline) i cyfrowe (online). W\u015br\u00f3d kana\u0142\u00f3w offline znale\u017a\u0107 mo\u017cna takie narz\u0119dzia promocji jak telewizja, radio, prasa czy plakaty outdoorowe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kanaly_online\"><\/span><strong>Kana\u0142y online<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Teraz kana\u0142y marketingowe przenios\u0142y si\u0119 do \u015bwiata cyfrowego. Dlatego w tym artykule b\u0119dziemy si\u0119ga\u0107 przede wszystkim do przyk\u0142ad\u00f3w z kana\u0142\u00f3w marketingowych online.&nbsp;<\/p>\n\n\n\n<p>Kana\u0142y marketingu internetowego s\u0105 niezwykle r\u00f3\u017cnorodne i obejmuj\u0105 wiele dziedzin, takich jak Content Marketing, <a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">E-mail Marketing<\/a>, Social Media Marketing czy pozycjonowanie stron internetowych (tzw. SEO).&nbsp;<\/p>\n\n\n\n<p>Poni\u017cej przedstawiamy analiz\u0119 najwa\u017cniejszych dziedzin i ich wp\u0142yw na strategie promocyjne wsp\u00f3\u0142czesnych firm.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8391 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Marketing_internetowy_w_Social_Media_%E2%80%93_duzy_zasieg\"><\/span><strong>1. Marketing internetowy w Social Media \u2013 du\u017cy zasi\u0119g&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Obecnie nie spos\u00f3b wyobrazi\u0107 sobie prowadzenia biznesu bez obecno\u015bci w Internecie. <strong>Media spo\u0142eczno\u015bciowe, takie jak Facebook, Instagram, czy <a href=\"https:\/\/wenet.pl\/blog\/jak-prowadzic-konto-na-linkedin-krotki-przewodnik\/\">LinkedIn<\/a> stanowi\u0105 pot\u0119\u017cne narz\u0119dzie reklamy<\/strong>, pozwalaj\u0105ce dotrze\u0107 do szerokiego grona potencjalnych klient\u00f3w. Wykorzystuj\u0105c mo\u017cliwo\u015bci tzw. targetowania czyli dostosowywania reklamy do konkretnych grup odbiorc\u00f3w wed\u0142ug wieku, p\u0142ci, zainteresowa\u0144 czy lokalizacji, mo\u017cemy skierowa\u0107 kampani\u0119 do os\u00f3b zainteresowanych naszym produktem lub us\u0142ug\u0105.<\/p>\n\n\n\n<p>Istnieje wiele powod\u00f3w, dla kt\u00f3rych warto promowa\u0107 firm\u0119 w mediach spo\u0142eczno\u015bciowych. Przekonuj\u0105 do tego zar\u00f3wno <strong>globalny zasi\u0119g<\/strong> <strong>oraz szerokie mo\u017cliwo\u015bci prezentacji oferty<\/strong>, jak i korzy\u015bci wynikaj\u0105ce z niskich koszt\u00f3w promocji oraz wsparcia sprzeda\u017cy. W\u0142a\u015bciwe wykorzystanie tego kana\u0142u komunikacji z klientami mo\u017ce przynie\u015b\u0107 firmie wymierne korzy\u015bci finansowe oraz przyczyni\u0107 si\u0119 do jej rozwoju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Content_marketing_%E2%80%93_sila_wartosciowej_tresci\"><\/span><strong>2. Content marketing \u2013 si\u0142a warto\u015bciowej tre\u015bci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Coraz wi\u0119cej przedsi\u0119biorc\u00f3w zdaje sobie spraw\u0119 z faktu, \u017ce warto\u015bciowa tre\u015b\u0107 przyci\u0105gnie klienta na d\u0142u\u017cej ni\u017c atrakcyjna promocja. Content Marketing polega na tworzeniu i udost\u0119pnianiu r\u00f3\u017cnego rodzaju materia\u0142\u00f3w, takich jak <strong>artyku\u0142y eksperckie, poradniki czy e-booki<\/strong>, kt\u00f3re maj\u0105 za zadanie budowa\u0107 zaufanie i autorytet firmy w oczach odbiorc\u00f3w. Dobra strategia content marketingowa mo\u017ce wspiera\u0107 sprzeda\u017c oraz pozyskiwanie nowych klient\u00f3w, a tak\u017ce przyczyni\u0107 si\u0119 do poprawy pozycji strony w wyszukiwarkach internetowych.<\/p>\n\n\n\n<p>Inwestowanie w Content Marketing mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci dla przedsi\u0119biorstwa, takich jak <strong>lepsza pozycja w wynikach wyszukiwania, budowanie wizerunku marki <\/strong>czy<strong> zwi\u0119kszenie zaanga\u017cowania<\/strong> odbiorc\u00f3w. Dlatego warto rozwa\u017cy\u0107 w\u0142\u0105czenie tej strategii do swojego planu marketingowego, aby osi\u0105gn\u0105\u0107 d\u0142ugotrwa\u0142y sukces na rynku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_E-mail_Marketing_internetowy_%E2%80%93_wykorzystanie_sily_bazy_kontaktow\"><\/span><strong>3. E-mail Marketing internetowy \u2013 wykorzystanie si\u0142y bazy kontakt\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kana\u0142 ten opiera si\u0119 na dystrybucji tre\u015bci marketingowych za po\u015brednictwem poczty elektronicznej. Chocia\u017c przez niekt\u00f3rych uwa\u017cany jest za przestarza\u0142y, to jednak <strong>e-mail marketing wci\u0105\u017c przynosi wymierne efekty<\/strong>. Kluczem do sukcesu jest budowanie warto\u015bciowej bazy kontakt\u00f3w oraz oferowanie atrakcyjnych i dopasowanych do potrzeb odbiorc\u00f3w tre\u015bci. Przyk\u0142ady to newslettery informuj\u0105ce o nowo\u015bciach, promocjach czy wa\u017cnych wydarzeniach zwi\u0105zanych z firm\u0105.<\/p>\n\n\n\n<p>E-mail marketing to niezwykle warto\u015bciowe narz\u0119dzie promocji, kt\u00f3re pozwala na osi\u0105gni\u0119cie efektywnych rezultat\u00f3w w relatywnie kr\u00f3tkim czasie i przy niskich kosztach. Warto w\u0142\u0105czy\u0107 go do swojej <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\"><span class=\"hs-cta-node hs-cta-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\" id=\"hs-cta-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8391 lazyload\" id=\"hs-cta-img-a1bcb75a-1f20-4d6c-ad73-126dc4c825ef\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/a1bcb75a-1f20-4d6c-ad73-126dc4c825ef.png\" alt=\"strategii marketingowej\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'a1bcb75a-1f20-4d6c-ad73-126dc4c825ef', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>, aby czerpa\u0107 korzy\u015bci z jego zalet oraz zwi\u0119kszy\u0107 zasi\u0119g swojej marki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Marketing_Mobilny_%E2%80%93_sledzenie_trendow_technologicznych\"><\/span><strong>4. Marketing Mobilny \u2013 \u015bledzenie trend\u00f3w technologicznych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z roku na rok liczba u\u017cytkownik\u00f3w korzystaj\u0105cych z Internetu na urz\u0105dzeniach mobilnych wzrasta. Dzi\u0119ki temu przedsi\u0119biorcy maj\u0105 mo\u017cliwo\u015b\u0107 dotarcia do klient\u00f3w w ka\u017cdym miejscu i czasie. <strong>Marketing Mobilny obejmuje prowadzenie kampanii reklamowych na platformach mobilnych<\/strong>, takich jak aplikacje czy responsywne strony internetowe, kt\u00f3re dostosowuj\u0105 swoje wygl\u0105d i funkcjonowanie do ekran\u00f3w smartfon\u00f3w czy tablet\u00f3w.<\/p>\n\n\n\n<p>Marketing Mobilny przynosi wiele korzy\u015bci dla wsp\u00f3\u0142czesnych przedsi\u0119biorstw. Pozwala nie tylko na osi\u0105gni\u0119cie szerszego grona odbiorc\u00f3w, lecz tak\u017ce na <strong>budowanie lepszej relacji z klientami poprzez personalizacj\u0119 tre\u015bci,<\/strong> interaktywno\u015b\u0107 oraz zaanga\u017cowanie. Dzi\u0119ki efektywnemu wykorzystaniu narz\u0119dzi marketingu mobilnego firmy maj\u0105 szans\u0119 na dalszy rozw\u00f3j oraz zwi\u0119kszenie swojej konkurencyjno\u015bci na rynku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Marketing_influencerow_%E2%80%93_wspolpraca_z_liderami_opinii\"><\/span><strong>5. Marketing influencer\u00f3w \u2013 wsp\u00f3\u0142praca z liderami opinii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wsp\u00f3\u0142praca z influencerami, czyli osobami posiadaj\u0105cymi du\u017ce grono fan\u00f3w w mediach spo\u0142eczno\u015bciowych, mo\u017ce przynie\u015b\u0107 olbrzymie korzy\u015bci dla firm, zw\u0142aszcza tych z sektora B2C. Przedsi\u0119biorstwa mog\u0105 <strong>skorzysta\u0107 z autorytetu danego lidera i dzi\u0119ki temu dotrze\u0107 do nowych grup odbiorc\u00f3w<\/strong>. Kluczem do sukcesu jest wybranie odpowiedniego ambasadora marki, kt\u00f3ry idealnie wpisze si\u0119 w jej profil i warto\u015bci.<\/p>\n\n\n\n<p>Influencer Marketing to \u015bwietne narz\u0119dzie wspieraj\u0105ce budowanie wizerunku marki oraz osi\u0105ganie cel\u00f3w sprzeda\u017cowych. Dzi\u0119ki autentyczno\u015bci przekazu, mo\u017cliwo\u015bci precyzyjnego targetowania oraz efektywno\u015bci kosztowej, Influencer Marketing zyskuje coraz wi\u0119cej zwolennik\u00f3w na rynku reklamowym. Nie ulega wi\u0119c w\u0105tpliwo\u015bci, \u017ce warto rozwa\u017cy\u0107 wykorzystanie potencja\u0142u Influencer Marketingu w swojej strategii marketingowej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Reklamy_Google_Ads_%E2%80%93_precyzja_dzialania\"><\/span><strong>6. Reklamy Google Ads \u2013 precyzja dzia\u0142ania<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kampanie w Google Ads to tak\u017ce doskona\u0142e rozwi\u0105zanie dla ma\u0142ych i \u015brednich firm, kt\u00f3re chc\u0105 promowa\u0107 si\u0119 na lokalnym rynku. Dzi\u0119ki opcji &#8220;reklamy lokalne&#8221;,<strong> <\/strong>mo\u017cesz<strong> precyzyjnie skierowa\u0107 przekaz do os\u00f3b znajduj\u0105cych si\u0119 w okre\u015blonej odleg\u0142o\u015bci od Twojej firmy<\/strong>, co mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia sprzeda\u017cy i zainteresowania naszymi produktami czy us\u0142ugami.<\/p>\n\n\n\n<p>Kampanie w Google Ads s\u0105 doskona\u0142ym narz\u0119dziem promocji dla ka\u017cdej firmy, niezale\u017cnie od jej wielko\u015bci czy specyfiki dzia\u0142alno\u015bci. Precyzyjne dotarcie do grupy docelowej, <strong>elastyczno\u015b\u0107 bud\u017cetowa, mierzalno\u015b\u0107 efekt\u00f3w oraz wysoka konkurencyjno\u015b\u0107<\/strong> to tylko niekt\u00f3re z licznych zalet tego narz\u0119dzia. Warto wi\u0119c rozwa\u017cy\u0107 jego wykorzystanie w celu zwi\u0119kszenia swojej obecno\u015bci online i budowania silnej marki na rynku.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce wykorzystywane kana\u0142y marketingowe powinny wsp\u00f3\u0142gra\u0107 z filozofi\u0105 Twojej firmy.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8391 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wybrac_kanaly_marketingu_dla_firmy\"><\/span><strong>Jak wybra\u0107 kana\u0142y marketingu dla firmy?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wyb\u00f3r kana\u0142u komunikacji marketingowej nie jest prosty. \u017beby promowa\u0107 swoj\u0105 firm\u0119, mo\u017cesz korzysta\u0107 z r\u00f3\u017cnych kana\u0142\u00f3w marketingowych. Pytanie brzmi, jak wybra\u0107 najlepsze rozwi\u0105zanie? Poni\u017cej kilka wskaz\u00f3wek.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozpoznanie_potrzeb_i_celow_biznesowych\"><\/span><strong>Rozpoznanie potrzeb i cel\u00f3w biznesowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pierwszym krokiem do wyboru idealnych kana\u0142\u00f3w marketingowych jest analiza potrzeb oraz cel\u00f3w Twojego przedsi\u0119biorstwa. Okre\u015bl, co chcesz osi\u0105gn\u0105\u0107 za pomoc\u0105 dzia\u0142a\u0144 reklamowych \u2013 czy to <strong>zwi\u0119kszenie sprzeda\u017cy, poprawienie wizerunku marki czy budowanie \u015bwiadomo\u015bci<\/strong> o produkcie. Zastan\u00f3w si\u0119 r\u00f3wnie\u017c nad tym, czy Twoje dzia\u0142ania maj\u0105 by\u0107 skierowane do szerokiego grona odbiorc\u00f3w, czy raczej do konkretnej grupy docelowej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zrozumienie_odbiorcow\"><\/span><strong>Zrozumienie odbiorc\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejnym niezwykle wa\u017cnym aspektem jest dog\u0142\u0119bne zrozumienie potrzeb i oczekiwa\u0144 Twoich klient\u00f3w. Dowiedz si\u0119, jakie s\u0105 ich zainteresowania, na jakich platformach sp\u0119dzaj\u0105 czas, jakie kana\u0142y komunikacyjne ceni\u0105 czy jakie tre\u015bci s\u0105 dla nich najbardziej anga\u017cuj\u0105ce. Im lepiej poznasz swoich odbiorc\u00f3w, tym \u0142atwiej b\u0119dzie Ci do nich trafi\u0107 z przekazem reklamowym.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wybor_kanalow_marketingowych\"><\/span><strong>Wyb\u00f3r kana\u0142\u00f3w marketingowych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Po analizie potrzeb przedsi\u0119biorstwa oraz oczekiwa\u0144 odbiorc\u00f3w, mo\u017cna przej\u015b\u0107 do wyboru konkretnych kana\u0142\u00f3w marketingowych. Warto wzi\u0105\u0107 pod uwag\u0119 takie narz\u0119dzia jak: promocja w mediach spo\u0142eczno\u015bciowych, kampanie e-mailowe, a tak\u017ce reklama w prasie czy na outdoorowych no\u015bnikach. Przejrzyj jeszcze raz propozycje, kt\u00f3re opisali\u015bmy powy\u017cej i zdecyduj, kt\u00f3ra najbardziej pasuje do Twojej dzia\u0142alno\u015bci.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizacja_i_monitorowanie_rezultatow\"><\/span><strong>Optymalizacja i monitorowanie rezultat\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatnim etapem jest <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacja<\/a> oraz monitorowanie efektywno\u015bci wybranych kana\u0142\u00f3w marketingowych. <strong>Analiza statystyk pozwoli na modyfikacj\u0119 dzia\u0142a\u0144 w taki spos\u00f3b, aby by\u0142y one jak najbardziej skuteczne<\/strong>. Nie b\u00f3j si\u0119 wprowadza\u0107 zmian oraz inwestowa\u0107 w r\u00f3\u017cnorodne formy reklamy; tylko ci\u0105g\u0142e doskonalenie strategii marketingowej mo\u017ce prowadzi\u0107 do sukcesu.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8391 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kanaly_marketingowe_a_kanaly_komunikacyjne_%E2%80%93_roznice\"><\/span><strong>Kana\u0142y marketingowe a kana\u0142y komunikacyjne \u2013 r\u00f3\u017cnice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podstawowa r\u00f3\u017cnica mi\u0119dzy kana\u0142ami marketingowymi a komunikacyjnymi polega na celu ich zastosowania.&nbsp;<\/p>\n\n\n\n<p><strong>Kana\u0142y marketingowe<\/strong> maj\u0105 na celu promowanie produkt\u00f3w lub us\u0142ug, generowanie popytu, budowanie \u015bwiadomo\u015bci marki oraz zwi\u0119kszenie sprzeda\u017cy.&nbsp;<\/p>\n\n\n\n<p>Z kolei <strong>kana\u0142y komunikacji<\/strong> s\u0142u\u017c\u0105 przede wszystkim do przekazywania informacji, utrzymania dialogu oraz budowania relacji z r\u00f3\u017cnymi grupami.<\/p>\n\n\n\n<p>Warto doda\u0107, \u017ce <strong>kana\u0142y marketingowe stosowane s\u0105 zazwyczaj w spos\u00f3b bardziej zorganizowany<\/strong> i planowy, podczas gdy komunikacja mo\u017ce mie\u0107 charakter spontaniczny i nieformalny. Ponadto, marketing cz\u0119sto opiera si\u0119 na jednostronnym przekazie informacji (np. reklama), natomiast komunikacja zak\u0142ada dwustronn\u0105 wymian\u0119 my\u015bli i uczestnictwo obu stron (np. rozmowy, negocjacje).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kryteria_wyboru_kanalow_marketingowych_%E2%80%93_podsumowanie\"><\/span><strong>Kryteria wyboru kana\u0142\u00f3w marketingowych \u2013 podsumowanie&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ju\u017c znasz rodzaje kana\u0142\u00f3w marketingowych i wiesz, jak wa\u017cne s\u0105 w promocji firmy. Na pocz\u0105tku jest trudno wybra\u0107 odpowiedni\u0105 strategi\u0119. Jednak z czasem, gdy poznasz lepiej swoich odbiorc\u00f3w, b\u0119dzie Ci \u0142atwiej zdecydowa\u0107 si\u0119 na zestaw swoich najskuteczniejszych kana\u0142\u00f3w marketingu.&nbsp;<\/p><div class=\"uzgbs69f2bb6c4870f\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8391 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uzgbs69f2bb6c4870f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uzgbs69f2bb6c4870f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uzgbs69f2bb6c4870f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uzgbs69f2bb6c4870f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uzgbs69f2bb6c4870f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zutfb69f2bb6c4868f\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8391 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zutfb69f2bb6c4868f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zutfb69f2bb6c4868f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zutfb69f2bb6c4868f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zutfb69f2bb6c4868f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zutfb69f2bb6c4868f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wwvsn69f2bb6c4860b\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8391 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wwvsn69f2bb6c4860b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wwvsn69f2bb6c4860b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wwvsn69f2bb6c4860b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wwvsn69f2bb6c4860b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wwvsn69f2bb6c4860b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wjstc69f2bb6c48593\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8391 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mrjbb69f2bb6c48519 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mrjbb69f2bb6c48519 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mrjbb69f2bb6c48519 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mrjbb69f2bb6c48519 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mrjbb69f2bb6c48519 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"abtlw69f2bb6c4849c\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8391 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.keetp69f2bb6c48217 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.keetp69f2bb6c48217 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.keetp69f2bb6c48217 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.keetp69f2bb6c48217 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.keetp69f2bb6c48217 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8391&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;6 kana\u0142\u00f3w marketingowych, kt\u00f3re musisz zna\u0107&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teraz jako przedsi\u0119biorca masz do dyspozycji wiele kana\u0142\u00f3w promocji, kt\u00f3re mo\u017cna przystosowa\u0107 do r\u00f3\u017cnorodnych cel\u00f3w i oczekiwa\u0144. Poni\u017cszy artyku\u0142 pomo\u017ce Ci wybra\u0107 najskuteczniejsze kana\u0142y marketingowe, kt\u00f3re mog\u0105 przyczyni\u0107 si\u0119 do rozwoju Twojej firmy. Kana\u0142y marketingu internetowego \u2013 czym s\u0105?&nbsp; Jednym z g\u0142\u00f3wnych za\u0142o\u017ce\u0144 marketingu internetowego jest wykorzystanie r\u00f3\u017cnych narz\u0119dzi i kana\u0142\u00f3w \u015bwiata online, aby dotrze\u0107 [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,245,212,177,99,211,241,410],"class_list":{"0":"post-8391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-blog","9":"tag-ciekawostka","10":"tag-ciekawostki-2","11":"tag-marketing","13":"tag-marketing-w-sieci","15":"tag-smm","16":"tag-social-media-marketing","17":"tag-strategia-marketingowa"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kana\u0142y marketingowe \u2013 jak wybra\u0107 najlepszy? - WeNet<\/title>\n<meta name=\"description\" content=\"Szukasz sposob\u00f3w na promocj\u0119 firmy? 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