{"id":8400,"date":"2023-08-07T16:14:03","date_gmt":"2023-08-07T14:14:03","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8400"},"modified":"2023-08-30T16:28:56","modified_gmt":"2023-08-30T14:28:56","slug":"czym-jest-cpa-cost-per-action","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/","title":{"rendered":"Czym jest CPA (Cost Per Action)?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/cpa-min.jpg\" alt=\"cpa co to jest\" class=\"wp-image-8602 colorbox-8400 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/cpa-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/cpa-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/cpa-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/cpa-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/cpa-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/cpa-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/cpa-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Dzi\u015b trudno wyobrazi\u0107 sobie profesjonaln\u0105 firm\u0119, kt\u00f3ra nie prowadzi marketingu online. Dla przedsi\u0119biorc\u00f3w d\u0105\u017c\u0105cych do osi\u0105gni\u0119cia sukcesu w sieci istotne sta\u0142o si\u0119 ju\u017c nie tylko dotarcie do potencjalnych klient\u00f3w, ale te\u017c nak\u0142onienie u\u017cytkownik\u00f3w do podj\u0119cia po\u017c\u0105danych dzia\u0142a\u0144. W tym kontek\u015bcie poj\u0119cie \u201eCPA\u201d przybiera na znaczeniu, poniewa\u017c stanowi klucz do realizowania cel\u00f3w reklamowych. Co to jest CPA (Cost Per Action)? Jak wylicza si\u0119 w nim koszt dzia\u0142a\u0144? Czym r\u00f3\u017cni si\u0119 od innych popularnych wska\u017anik\u00f3w? To i wiele wi\u0119cej znajdziesz w poni\u017cszym artykule. Zapraszamy do lektury!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Cost_Per_Action_CPA_marketing_%E2%80%93_czym_jest\" >Cost Per Action (CPA marketing) \u2013 czym jest?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Co_to_CPA_Marketing_Definicja\" >Co to CPA Marketing? Definicja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#CPA_a_Google_Ads_%E2%80%93_jak_Cost_Per_Action_wplywa_na_reklamy_w_wyszukiwarce\" >CPA a Google Ads \u2013 jak Cost Per Action wp\u0142ywa na reklamy w wyszukiwarce?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Jakie_sa_zalety_rozliczania_modelem_CPA_Cost_Per_Action\" >Jakie s\u0105 zalety rozliczania modelem CPA (Cost Per Action)?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Zalety_modelu_CPA\" >Zalety modelu CPA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Wady_CPA\" >Wady CPA<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Jak_obliczyc_Cost_Per_Action\" >Jak obliczy\u0107 Cost Per Action?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Wskaz_cel_reklamy\" >Wska\u017c cel reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Monitoruj_konwersje\" >Monitoruj konwersje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Gromadz_wazne_informacje\" >Gromad\u017a wa\u017cne informacje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Wykorzystaj_dane_aby_obliczyc_CPA\" >Wykorzystaj dane, aby obliczy\u0107 CPA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Porownaj_z_innymi_wskaznikami\" >Por\u00f3wnaj z innymi wska\u017anikami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-cpa-cost-per-action\/#Optymalizuj_kampanie\" >Optymalizuj kampani\u0119<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_Per_Action_CPA_marketing_%E2%80%93_czym_jest\"><\/span><strong>Cost Per Action (CPA marketing) \u2013 czym jest?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prowadz\u0105c firm\u0119, z pewno\u015bci\u0105 kierujesz si\u0119 za\u0142o\u017ceniem, \u017ce ka\u017cdy wydany grosz powinien przynie\u015b\u0107 wymiern\u0105 warto\u015b\u0107. Podobnie jest w reklamie online. Cho\u0107by dlatego, warto monitorowa\u0107 i mierzy\u0107 skuteczno\u015b\u0107 prowadzonych dzia\u0142a\u0144 promocyjnych. Tego rodzaju analiz\u0119 wspomagaj\u0105 r\u00f3\u017cne wska\u017aniki efektywno\u015bci kampanii \u2013 jednym z nich jest model Cost Per Action.&nbsp;<\/p>\n\n\n\n<p>Co w marketingu oznacza CPA? Definicja jest prosta: tego rodzaju model rozlicze\u0144 k\u0142adzie nacisk na jako\u015b\u0107 wynik\u00f3w, a nie tylko na sam\u0105 widoczno\u015b\u0107 reklamy. Znacz\u0105co r\u00f3\u017cni si\u0119 od tradycyjnych modeli opartych na klikni\u0119ciach czy wy\u015bwietleniach, gdzie p\u0142atno\u015b\u0107 nast\u0119puje niezale\u017cnie od wykonania przez odbiorc\u0119 okre\u015blonej akcji lub podj\u0119cia interakcji z mark\u0105.<\/p>\n\n\n\n<p><strong>CPA (Cost Per Action) to koszt, jaki musi ponie\u015b\u0107 reklamodawca za ka\u017cde konkretne dzia\u0142ania u\u017cytkownika, kt\u00f3re realizuj\u0105 okre\u015blone cele kampanii<\/strong>. Tak\u0105 akcj\u0105 mo\u017ce by\u0107 np. zakup produktu, zapisanie si\u0119 na newsletter, wype\u0142nienie <a href=\"https:\/\/wenet.pl\/blog\/ratunku-moj-formularz-dziala-czyli-5-parametr-funkcji-mail\/\">formularza kontaktowego<\/a> czy pobranie aplikacji. Dzi\u0119ki takiemu podej\u015bciu firmy p\u0142ac\u0105 wy\u0142\u0105cznie, gdy potencjalni klienci dokonaj\u0105 konwersji. W ten spos\u00f3b mo\u017cna oszcz\u0119dzi\u0107 bud\u017cet na internaut\u00f3w, kt\u00f3rzy tylko wy\u015bwietlaj\u0105 reklamy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_CPA_Marketing_Definicja\"><\/span><strong>Co to CPA Marketing? Definicja<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wyobra\u017amy sobie, \u017ce prowadzisz sklep internetowy i chcesz pozyska\u0107 nowe <a href=\"https:\/\/wenet.pl\/blog\/generowanie-leadow-sprzedazowych-10-praktycznych-porad\/\">leady<\/a>. Wybieraj\u0105c jeden z rodzaj\u00f3w kampanii reklamowej np. banery, musisz zap\u0142aci\u0107 nawet kilka z\u0142otych za klikni\u0119cie, bez gwarancji, \u017ce kto\u015b zostanie Twoim klientem. Dzi\u0119ki modelowi CPA ponosisz koszty tylko, gdy dojdzie do wykonania konkretnej akcji.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To innowacyjne podej\u015bcie pozwala na precyzyjne dostosowanie strategii, zwi\u0119kszenie efektywno\u015bci kampanii reklamowej i eliminacj\u0119 p\u0142atno\u015bci za przypadkowe klikni\u0119cia. CPA marketing skupia si\u0119 na generowaniu okre\u015blonego dzia\u0142ania po stronie u\u017cytkownik\u00f3w. Jest to wi\u0119c model rozlicze\u0144 reklamowych, kt\u00f3ry opiera si\u0119 na wynikach, co oznacza, \u017ce p\u0142atno\u015b\u0107 nast\u0119puje tylko wtedy, gdy nast\u0119puje rzeczywiste osi\u0105gni\u0119cie celu.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPA_a_Google_Ads_%E2%80%93_jak_Cost_Per_Action_wplywa_na_reklamy_w_wyszukiwarce\"><\/span><strong>CPA a Google Ads \u2013 jak Cost Per Action wp\u0142ywa na reklamy w wyszukiwarce?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Warto ju\u017c na pocz\u0105tku zaznaczy\u0107, \u017ce poj\u0119cie Cost Per Action odgrywa istotn\u0105 rol\u0119 na platformie reklamowej <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-dc00308c-deee-4184-9779-6a90e45df7a8\"><span class=\"hs-cta-node hs-cta-dc00308c-deee-4184-9779-6a90e45df7a8\" id=\"hs-cta-dc00308c-deee-4184-9779-6a90e45df7a8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/dc00308c-deee-4184-9779-6a90e45df7a8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-dc00308c-deee-4184-9779-6a90e45df7a8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/dc00308c-deee-4184-9779-6a90e45df7a8.png\" alt=\"Google Ads\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'dc00308c-deee-4184-9779-6a90e45df7a8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>. W tym przypadku ka\u017cdy reklamodawca p\u0142aci tylko za po\u017c\u0105dane akcje u\u017cytkownik\u00f3w wyszukiwarki takie jak: zakup produktu, zapis na newsletter lub pobranie aplikacji. Model CPA umo\u017cliwia osi\u0105gni\u0119cie cel\u00f3w p\u0142atnej kampanii w bardziej precyzyjny i efektywny spos\u00f3b.<\/p>\n\n\n\n<p>Chcesz zadba\u0107 o bud\u017cet i op\u0142acalno\u015b\u0107 kampanii reklamowej? Model rozliczania Cost Per Action opiera si\u0119 na strategii p\u0142atno\u015bci za konwersje. To Ty jako reklamodawca musisz wi\u0119c okre\u015bli\u0107, co konkretnie stanowi po\u017c\u0105dan\u0105 akcj\u0119. Nast\u0119pnie system Google Ads automatycznie optymalizuje wy\u015bwietlanie reklamy, ograniczaj\u0105c koszt pozyskania ka\u017cdej konwersji do minimum.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, <strong>warto wykorzysta\u0107 CPA w Google Ads, poniewa\u017c jest to narz\u0119dzie, kt\u00f3re zapewnia skuteczne i precyzyjne osi\u0105ganie cel\u00f3w reklamowych<\/strong>. Dzi\u0119ki temu kampanie mog\u0105 by\u0107 optymalizowane automatycznie w celu zwi\u0119kszenia konwersji, co przynosi wiele korzy\u015bci dla firm. Jednocze\u015bnie wymaga to \u015bwiadomego zarz\u0105dzania, testowania i <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacji<\/a> reklamy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_zalety_rozliczania_modelem_CPA_Cost_Per_Action\"><\/span><strong>Jakie s\u0105 zalety rozliczania modelem CPA (Cost Per Action)?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, \u017ce poj\u0119cie Cost Per Action oznacza koszt za po\u017c\u0105dane dzia\u0142anie i jest jednym z modeli rozlicze\u0144 kampanii. Wed\u0142ug naszych bada\u0144 jest to jeden z najbardziej skutecznych wska\u017anik\u00f3w reklamy internetowej. Dlaczego i kiedy warto wykorzysta\u0107 CPA? Sprawd\u017a ju\u017c teraz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_modelu_CPA\"><\/span><strong>Zalety modelu CPA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Dok\u0142adne monitorowanie wynik\u00f3w<\/em><\/strong><\/h4>\n\n\n\n<p>Chcesz pozna\u0107 zalety i wady modelu CPA? We\u017a wi\u0119c pod uwag\u0119, \u017ce wska\u017anik ten umo\u017cliwia dok\u0142adne monitorowanie wynik\u00f3w ka\u017cdej kampanii. Reklamodawcy mog\u0105 \u015bledzi\u0107, ile kosztuje wykonanie okre\u015blonej akcji przez u\u017cytkownika i na tej podstawie oceni\u0107 efektywno\u015b\u0107 swoich dzia\u0142a\u0144. To pozwala na dostosowanie strategii w czasie rzeczywistym, co wp\u0142ywa pozytywnie na wzrost liczby konwersji.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Oszcz\u0119dno\u015b\u0107 bud\u017cetu<\/em><\/strong><\/h4>\n\n\n\n<p>Drug\u0105 wa\u017cn\u0105 zalet\u0105 jest to, \u017ce <strong>dzi\u0119ki modelowi CPA eliminujesz ryzyko strat, poniewa\u017c p\u0142acisz wy\u0142\u0105cznie za realne rezultaty kampanii<\/strong>. To z pewno\u015bci\u0105 zwi\u0119ksza bezpiecze\u0144stwo inwestycji, a sama oszcz\u0119dno\u015b\u0107 bud\u017cetu reklamowego jest niezwykle wa\u017cna dla ma\u0142ych i \u015brednich przedsi\u0119biorstw.&nbsp;<\/p>\n\n\n\n<p>Ten aspekt jest o tyle wa\u017cny, \u017ce w przypadku innych modeli p\u0142atno\u015bci, reklamodawcy p\u0142ac\u0105 w g\u0142\u00f3wnej mierze za wy\u015bwietlanie reklamy, niezale\u017cnie od tego, czy wp\u0142ywa to na wsp\u00f3\u0142czynnik konwersji, czy nie.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Optymalizacja kampanii reklamowych<\/em><\/strong><\/h4>\n\n\n\n<p>Ponadto model rozliczeniowy CPA pozwala na optymalizacj\u0119 kampanii i skupienie si\u0119 na najbardziej efektywnych kana\u0142ach reklamowych oraz \u017ar\u00f3d\u0142ach ruchu. Przede wszystkim dlatego, \u017ce monitorowanie koszt\u00f3w za konkretne <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\"><span class=\"hs-cta-node hs-cta-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" id=\"hs-cta-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6ce5897d-b7e3-4e24-83ea-3825093f2bcf.png\" alt=\"dzia\u0142ania marketingowe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6ce5897d-b7e3-4e24-83ea-3825093f2bcf', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> pokazuje, kt\u00f3re elementy przynosz\u0105 najlepsze wyniki. W ten spos\u00f3b reklamodawcy oraz marketerzy mog\u0105 skoncentrowa\u0107 si\u0119 na tych obszarach, kt\u00f3re generuj\u0105 wi\u0119ksz\u0105 liczb\u0119 konwersji i skuteczniej osi\u0105ga\u0107 cele biznesowe.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Lepsze zrozumienie klienta<\/em><\/strong><\/h4>\n\n\n\n<p>Do najwa\u017cniejszych zalet CPA nale\u017cy mo\u017cliwo\u015b\u0107 lepszego zrozumienia klienta i jego zachowa\u0144. Dzi\u0119ki temu marketingowcy mog\u0105 tworzy\u0107 optymalne strategie, kt\u00f3re p\u00f3\u017aniej prze\u0142o\u017c\u0105 si\u0119 na du\u017co bardziej satysfakcjonuj\u0105ce wyniki. To powoduje wi\u0119ksze zainteresowanie produktami i us\u0142ugami oferowanymi przez mark\u0119, a tym samym przyczynia si\u0119 do wzrostu sprzeda\u017cy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wady_CPA\"><\/span><strong>Wady CPA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Znasz ju\u017c zalety modelu CPA, ale czy wiesz, \u017ce ma on te\u017c swoje wady i wyzwania? Popularnym b\u0142\u0119dem jest np. skupienie si\u0119 na liczbie, a nie na jako\u015bci interakcji. Co wi\u0119cej, ten wska\u017anik kampanii internetowej nie zawsze uwzgl\u0119dnia proces d\u0142ugoterminowego pozyskiwania klienta. Musisz przy tym pami\u0119ta\u0107, \u017ce wykorzystywane przez Ciebie \u017ar\u00f3d\u0142a ruchu, mog\u0105 przynosi\u0107 r\u00f3\u017cne jako\u015bciowo wyniki.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Czy warto rozlicza\u0107 si\u0119 w modelu CPA? Nie ma w\u0105tpliwo\u015bci, \u017ce wska\u017anik ten jest niezwykle istotny dla marketer\u00f3w. To uniwersalne narz\u0119dzie umo\u017cliwia wzrost efektywno\u015bci kampanii reklamowej, optymalizacj\u0119 dzia\u0142a\u0144 i osi\u0105ganie lepszych wynik\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_obliczyc_Cost_Per_Action\"><\/span><strong>Jak obliczy\u0107 Cost Per Action?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, jak obliczany jest koszt dzia\u0142ania? Aby wyliczy\u0107 CPA, nale\u017cy podj\u0105\u0107 kilka krok\u00f3w.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskaz_cel_reklamy\"><\/span><strong>Wska\u017c cel reklamy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Od okre\u015blenia cel\u00f3w kampanii zale\u017cy wiele \u2013 podobnie jest w przypadku konwersji. Musisz wi\u0119c jasno wskaza\u0107, na czym powinna polega\u0107 akcja (istotne dla Twojej firmy dzia\u0142anie), kt\u00f3rej koszty chcesz monitorowa\u0107.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitoruj_konwersje\"><\/span><strong>Monitoruj konwersje<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u017celi koszt rozliczany jest w modelu CPA, to nie mo\u017cesz zapomnie\u0107 o \u015bledzeniu konwersji. W tym celu potrzebujesz wykorzysta\u0107 narz\u0119dzia, kt\u00f3re pozwol\u0105 Ci monitorowa\u0107, kiedy u\u017cytkownicy wykonuj\u0105 po\u017c\u0105dane dzia\u0142ania.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gromadz_wazne_informacje\"><\/span><strong>Gromad\u017a wa\u017cne informacje<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trzeci krok to zebranie danych takich jak koszt kampanii reklamowej oraz informacje o liczbie akcji uzyskanych w wyznaczonym czasie.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystaj_dane_aby_obliczyc_CPA\"><\/span><strong>Wykorzystaj dane, aby obliczy\u0107 CPA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, jak si\u0119 liczy CPA? Ot\u00f3\u017c w tym przypadku ca\u0142kowity koszt kampanii reklamowej nale\u017cy podzieli\u0107 przez liczb\u0119 uzyskanych konwersji wed\u0142ug wzoru:&nbsp;<\/p>\n\n\n\n<p>CPA = koszt ca\u0142kowity kampanii \/ liczba uzyskanych konwersji (np. liczba klikni\u0119\u0107 reklamy)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Porownaj_z_innymi_wskaznikami\"><\/span><strong>Por\u00f3wnaj z innymi wska\u017anikami<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wiesz ju\u017c, jak obliczany jest koszt dzia\u0142ania w CPA. Je\u015bli uda Ci si\u0119 okre\u015bli\u0107 koszt pozyskania konwersji, to mo\u017cesz wykorzysta\u0107 t\u0119 warto\u015b\u0107 i por\u00f3wna\u0107 j\u0105 z innymi wska\u017anikami reklamy internetowej.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizuj_kampanie\"><\/span><strong>Optymalizuj kampani\u0119<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli koszt akcji przekracza oczekiwany cel, to konieczna jest optymalizacja kampanii (np. zmiany w tre\u015bci reklam, wyborze \u017ar\u00f3d\u0142a ruchu czy <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupie docelowej<\/a>).&nbsp;<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce <strong>docelowy CPA to niejedyny model p\u0142atno\u015bci<\/strong>. W\u015br\u00f3d najpopularniejszych wsp\u00f3\u0142czynnik\u00f3w znajdziesz r\u00f3wnie\u017c: Cost Per View (koszt za obejrzenie filmu reklamowego), Cost Per Engagement (p\u0142atno\u015b\u0107 za zaanga\u017cowanie), Cost Per Sale (zwi\u0105zany z wygenerowan\u0105 sprzeda\u017c\u0105) itd.&nbsp;<\/p>\n\n\n\n<p>Jak widzisz, masz wiele mo\u017cliwo\u015bci, aby usprawni\u0107 swoje dzia\u0142ania marketingowe w sieci. Dla jeszcze lepszych efekt\u00f3w mo\u017cesz rozpocz\u0105\u0107 wsp\u00f3\u0142prac\u0119 z <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\"><span class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\" id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>. Odkryj, co doradcy internetowi mog\u0105 zrobi\u0107 dla Twojego biznesu.&nbsp;&nbsp;<\/p><div class=\"wlcri69f2ab715d208\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wlcri69f2ab715d208 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wlcri69f2ab715d208 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wlcri69f2ab715d208 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wlcri69f2ab715d208 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wlcri69f2ab715d208 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ksgjy69f2ab715d18a\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ksgjy69f2ab715d18a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ksgjy69f2ab715d18a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ksgjy69f2ab715d18a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ksgjy69f2ab715d18a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ksgjy69f2ab715d18a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xtxxe69f2ab715d110\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xtxxe69f2ab715d110 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xtxxe69f2ab715d110 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xtxxe69f2ab715d110 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xtxxe69f2ab715d110 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xtxxe69f2ab715d110 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gcalo69f2ab715d08f\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gcalo69f2ab715d08f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gcalo69f2ab715d08f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gcalo69f2ab715d08f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gcalo69f2ab715d08f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gcalo69f2ab715d08f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"njrgu69f2ab715d01a\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.njrgu69f2ab715d01a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.njrgu69f2ab715d01a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.njrgu69f2ab715d01a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.njrgu69f2ab715d01a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.njrgu69f2ab715d01a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ucovy69f2ab715cfa6\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ucovy69f2ab715cfa6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ucovy69f2ab715cfa6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ucovy69f2ab715cfa6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ucovy69f2ab715cfa6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ucovy69f2ab715cfa6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nqrrr69f2ab715cf31\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nqrrr69f2ab715cf31 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nqrrr69f2ab715cf31 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nqrrr69f2ab715cf31 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nqrrr69f2ab715cf31 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nqrrr69f2ab715cf31 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rxsjs69f2ab715cebc\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rxsjs69f2ab715cebc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rxsjs69f2ab715cebc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rxsjs69f2ab715cebc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rxsjs69f2ab715cebc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rxsjs69f2ab715cebc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hyhif69f2ab715ce33\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8400 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hbjhp69f2ab715cd2f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hbjhp69f2ab715cd2f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hbjhp69f2ab715cd2f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hbjhp69f2ab715cd2f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hbjhp69f2ab715cd2f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8400&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;2.3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;2.3\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Czym jest CPA (Cost Per Action)?&quot;,&quot;width&quot;:&quot;59.6&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 59.6px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            2.3\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dzi\u015b trudno wyobrazi\u0107 sobie profesjonaln\u0105 firm\u0119, kt\u00f3ra nie prowadzi marketingu online. Dla przedsi\u0119biorc\u00f3w d\u0105\u017c\u0105cych do osi\u0105gni\u0119cia sukcesu w sieci istotne sta\u0142o si\u0119 ju\u017c nie tylko dotarcie do potencjalnych klient\u00f3w, ale te\u017c nak\u0142onienie u\u017cytkownik\u00f3w do podj\u0119cia po\u017c\u0105danych dzia\u0142a\u0144. W tym kontek\u015bcie poj\u0119cie \u201eCPA\u201d przybiera na znaczeniu, poniewa\u017c stanowi klucz do realizowania cel\u00f3w reklamowych. Co to jest [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[145,350,54,568,26,245,125,241,410,351,83,59],"class_list":["post-8400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-marketing-w-wyszukiwarce","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-cpa","tag-google","tag-marketing","tag-social-media","tag-social-media-marketing","tag-strategia-marketingowa","tag-strona-www","tag-strony-www","tag-wyszukiwarka-google-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPA \u2013 czym jest, jakie ma zalety i jak obliczy\u0107 Cost Per Action? - WeNet<\/title>\n<meta name=\"description\" content=\"Przedsi\u0119biorcy chc\u0105 zwi\u0119ksza\u0107 efektywno\u015b\u0107 kampanii reklamowych. 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