{"id":8408,"date":"2023-08-08T12:26:21","date_gmt":"2023-08-08T10:26:21","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8408"},"modified":"2023-08-30T16:29:26","modified_gmt":"2023-08-30T14:29:26","slug":"jak-budowac-wizerunek-marki","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/","title":{"rendered":"Jak budowa\u0107 wizerunek marki?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/wizerunek-marki-min.jpg\" alt=\"wizerunek marki\" class=\"wp-image-8600 colorbox-8408 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/wizerunek-marki-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/wizerunek-marki-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/wizerunek-marki-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/wizerunek-marki-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/wizerunek-marki-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/wizerunek-marki-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/wizerunek-marki-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Nie jest tajemnic\u0105, \u017ce w\u015br\u00f3d licznych firm oferuj\u0105cych podobne produkty lub us\u0142ugi, cz\u0119sto to w\u0142a\u015bnie wizerunek marki stanowi kluczowe kryterium wyboru dla konsument\u00f3w. W poni\u017cszym artykule przyjrzymy si\u0119 najwa\u017cniejszym aspektom budowania efektywnego brandingu oraz dowiemy si\u0119, jak kreowa\u0107 pozytywny wizerunek marki, kt\u00f3ry przyci\u0105gnie klient\u00f3w i pozwoli firmie rozwija\u0107 si\u0119.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Wizerunek_firmy_%E2%80%93_co_to_jest\" >Wizerunek firmy \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Co_sklada_sie_na_wizerunek_marki_Zasady_tworzenia_wizerunku_marki\" >Co sk\u0142ada si\u0119 na wizerunek marki? Zasady tworzenia wizerunku marki<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Punkt_wyjscia_%E2%80%93_identyfikacja_celow_i_wartosci_marki\" >Punkt wyj\u015bcia \u2013 identyfikacja cel\u00f3w i warto\u015bci marki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Identyfikacja_wizualna_%E2%80%93_tworzenie_spojnego_i_atrakcyjnego_wizerunku\" >Identyfikacja wizualna \u2013 tworzenie sp\u00f3jnego i atrakcyjnego wizerunku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Komunikacja_z_klientami_%E2%80%93_sluchanie_potrzeb_i_budowanie_zaufania\" >Komunikacja z klientami \u2013 s\u0142uchanie potrzeb i budowanie zaufania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Kultura_organizacyjna_%E2%80%93_wplyw_pracownikow_na_wizerunek_marki\" >Kultura organizacyjna \u2013 wp\u0142yw pracownik\u00f3w na wizerunek marki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Rozwoj_marki_w_oparciu_o_CSR_%E2%80%93_odpowiedzialnosc_spoleczna_jako_wartosc_dodana\" >Rozw\u00f3j marki w oparciu o CSR \u2013 odpowiedzialno\u015b\u0107 spo\u0142eczna jako warto\u015b\u0107 dodana<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Ochrona_wizerunku_marki_%E2%80%93_na_czym_polega\" >Ochrona wizerunku marki \u2013 na czym polega?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Wizerunek_marki_w_nowych_mediach\" >Wizerunek marki w nowych mediach<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Social_Media_a_wizerunek_marki\" >Social Media a wizerunek marki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Marketing_internetowy_a_kreacja_wizerunku\" >Marketing internetowy a kreacja wizerunku<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Ile_kosztuje_budowanie_i_badanie_wizerunku_marki\" >Ile kosztuje budowanie i badanie wizerunku marki?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Inwestycje_w_opracowanie_profesjonalnej_strategii_brandingowej\" >Inwestycje w opracowanie profesjonalnej strategii brandingowej<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Wizerunek_i_marka_osobista_%E2%80%93_czym_sa\" >Wizerunek i marka osobista \u2013 czym s\u0105?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#Zasady_tworzenia_wizerunku_marki_%E2%80%93_podsumowanie\" >Zasady tworzenia wizerunku marki \u2013 podsumowanie&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wizerunek_firmy_%E2%80%93_co_to_jest\"><\/span><strong>Wizerunek firmy \u2013 co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czym jest wizerunek marki? Najpro\u015bciej m\u00f3wi\u0105c, jest to spos\u00f3b, w jaki jest ona postrzegana przez konsument\u00f3w \u2013 zar\u00f3wno obecnych, jak i potencjalnych. W praktyce oznacza to <strong>zesp\u00f3\u0142 skojarze\u0144, emocji i przekona\u0144, jakie budzi dana marka<\/strong> zar\u00f3wno poprzez swoje produkty czy us\u0142ugi, jak i dzia\u0142ania marketingowe czy komunikacyjne.&nbsp;<\/p>\n\n\n\n<p>Co wp\u0142ywa na wizerunek marki? Na docelowy wizerunek marki wp\u0142ywaj\u0105 zar\u00f3wno rzeczywiste cechy oferty (np. jako\u015b\u0107 produkt\u00f3w, cena czy obs\u0142uga klienta), jak i spos\u00f3b, w jaki s\u0105 one prezentowane i promowane \u2013 a tak\u017ce zewn\u0119trzne czynniki, takie jak opinie czy rekomendacje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_sklada_sie_na_wizerunek_marki_Zasady_tworzenia_wizerunku_marki\"><\/span><strong>Co sk\u0142ada si\u0119 na wizerunek marki? Zasady tworzenia wizerunku marki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak ju\u017c wiesz, jako\u015b\u0107 wizerunku marki ma wp\u0142ywa na powodzenie w biznesie. Wizerunek firmy i jej to\u017csamo\u015b\u0107 stanowi\u0105 fundamenty, na kt\u00f3rych warto budowa\u0107.&nbsp;<\/p>\n\n\n\n<p>Teraz przyjrzymy si\u0119, jak przebiega powstanie wizerunku marki.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Punkt_wyjscia_%E2%80%93_identyfikacja_celow_i_wartosci_marki\"><\/span><strong>Punkt wyj\u015bcia \u2013 identyfikacja cel\u00f3w i warto\u015bci marki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Przed przyst\u0105pieniem do budowy wizerunku marki, warto zastanowi\u0107 si\u0119 nad tym, jakie s\u0105 jej cele, warto\u015bci i oczekiwania klient\u00f3w. Nale\u017cy r\u00f3wnie\u017c okre\u015bli\u0107, jaki jest docelowy odbiorca produkt\u00f3w lub us\u0142ug oraz jakie s\u0105 jego potrzeby i preferencje. Do zdefiniowania cel\u00f3w i warto\u015bci mo\u017ce pom\u00f3c analiza SWOT, pokazuj\u0105ca mocne i s\u0142abe strony firmy oraz szanse i zagro\u017cenia na rynku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identyfikacja_wizualna_%E2%80%93_tworzenie_spojnego_i_atrakcyjnego_wizerunku\"><\/span><strong>Identyfikacja wizualna \u2013 tworzenie sp\u00f3jnego i atrakcyjnego wizerunku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Identyfikacja wizualna to jeden z najwa\u017cniejszych element\u00f3w wizerunku marki. Obejmuje ona zar\u00f3wno logo, jak r\u00f3wnie\u017c kolory, kszta\u0142ty czy <a href=\"https:\/\/wenet.pl\/blog\/10-ladnych-czcionek-z-polskimi-znakami-na-twoja-strone\/\">czcionki<\/a> u\u017cywane we wszystkich materia\u0142ach promocyjnych. Wa\u017cne jest, aby koncepcja wizualna by\u0142a sp\u00f3jna i przyci\u0105ga\u0142a uwag\u0119 odbiorc\u00f3w. Przy jej tworzeniu warto korzysta\u0107 z us\u0142ug profesjonalist\u00f3w, kt\u00f3rzy pomog\u0105 wybra\u0107 odpowiednie elementy i po\u0142\u0105czy\u0107 je w harmonijn\u0105 ca\u0142o\u015b\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Komunikacja_z_klientami_%E2%80%93_sluchanie_potrzeb_i_budowanie_zaufania\"><\/span><strong>Komunikacja z klientami \u2013 s\u0142uchanie potrzeb i budowanie zaufania<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Budowanie silnego wizerunku marki nie obejmuje tylko aspekt\u00f3w graficznych, ale tak\u017ce komunikacji z klientami. Nale\u017cy zadba\u0107 o to, aby wszelkie informacje by\u0142y jasne, zrozumia\u0142e i dost\u0119pne dla szerokiego grona odbiorc\u00f3w. <strong>Warto r\u00f3wnie\u017c prowadzi\u0107 dialog z klientami, analizuj\u0105c ich potrzeby<\/strong>, preferencje oraz opinie na temat produkt\u00f3w czy us\u0142ug. Dzi\u0119ki temu mo\u017cna lepiej dostosowa\u0107 ofert\u0119 do oczekiwa\u0144 odbiorc\u00f3w i budowa\u0107 zaufanie do marki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kultura_organizacyjna_%E2%80%93_wplyw_pracownikow_na_wizerunek_marki\"><\/span><strong>Kultura organizacyjna \u2013 wp\u0142yw pracownik\u00f3w na wizerunek marki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nie mo\u017cna zapomina\u0107 r\u00f3wnie\u017c o tym, \u017ce pracownicy firmy maj\u0105 znacz\u0105cy wp\u0142yw na wizerunek marki. Dlatego warto dba\u0107 o dobr\u0105 atmosfer\u0119 w zespole oraz rozw\u00f3j kompetencji pracownik\u00f3w. Inwestowanie w szkolenia czy integracj\u0119 mo\u017ce przyczyni\u0107 si\u0119 do lepszej jako\u015bci obs\u0142ugi klienta oraz wzrostu lojalno\u015bci w\u015br\u00f3d pracownik\u00f3w. Warto tak\u017ce uwzgl\u0119dni\u0107 opinie pracownik\u00f3w przy podejmowaniu decyzji dotycz\u0105cych strategii czy warto\u015bci marki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozwoj_marki_w_oparciu_o_CSR_%E2%80%93_odpowiedzialnosc_spoleczna_jako_wartosc_dodana\"><\/span><strong>Rozw\u00f3j marki w oparciu o CSR \u2013 odpowiedzialno\u015b\u0107 spo\u0142eczna jako warto\u015b\u0107 dodana<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wsp\u00f3\u0142cze\u015bnie coraz wi\u0119cej klient\u00f3w zwraca uwag\u0119 na aspekt spo\u0142ecznie odpowiedzialnego biznesu. Dlatego warto rozwa\u017cy\u0107 w\u0142\u0105czenie dzia\u0142a\u0144 CSR do strategii marki. Odpowiedzialno\u015b\u0107 spo\u0142eczna mo\u017ce obejmowa\u0107 takie dzia\u0142ania, jak <strong>dbanie o \u015brodowisko naturalne, wspieranie lokalnych spo\u0142eczno\u015bci czy edukacja ekologiczna<\/strong>. W\u0142\u0105czaj\u0105c te dzia\u0142ania do strategii marki, mo\u017cna wzmocni\u0107 jej wizerunek i przyci\u0105gn\u0105\u0107 nowych klient\u00f3w.<\/p>\n\n\n\n<p>Tak w\u0142a\u015bnie wygl\u0105da kreowanie wizerunku marki, teraz czas przej\u015b\u0107 do kolejny istotnych element\u00f3w.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ochrona_wizerunku_marki_%E2%80%93_na_czym_polega\"><\/span><strong>Ochrona wizerunku marki \u2013 na czym polega?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ochrona wizerunku marki rozpoczyna si\u0119 od momentu jej za\u0142o\u017cenia. W\u0142a\u015bciciele firm musz\u0105 postawi\u0107 na solidne fundamenty, kt\u00f3re pozwol\u0105 na utrzymanie pozytywnego wizerunku w \u015bwiadomo\u015bci konsument\u00f3w. Kluczowe jest tu <strong>przyj\u0119cie odpowiednich warto\u015bci, kt\u00f3re b\u0119d\u0105 przewodnimi ideami dla ca\u0142ej firmy<\/strong>. Takie warto\u015bci mog\u0105 obejmowa\u0107 etyk\u0119 pracy, dba\u0142o\u015b\u0107 o \u015brodowisko naturalne czy trosk\u0119 o potrzeby klienta.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><span class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wizerunek_marki_w_nowych_mediach\"><\/span><strong>Wizerunek marki w nowych mediach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_a_wizerunek_marki\"><\/span><strong>Social Media a wizerunek marki<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych jest dzi\u015b praktycznie obowi\u0105zkowa dla ka\u017cdej firmy pragn\u0105cej zdoby\u0107 i utrzyma\u0107 na swojej stronie szerokie grono odbiorc\u00f3w i dobry wizerunek marki.<\/p>\n\n\n\n<p>Serwisy takie jak Facebook, Instagram czy Twitter to miejsca, gdzie u\u017cytkownicy sp\u0119dzaj\u0105 znaczn\u0105 cz\u0119\u015b\u0107 swojego czasu, anga\u017cuj\u0105c si\u0119 w r\u00f3\u017cnego rodzaju tre\u015bci oraz nawi\u0105zuj\u0105c kontakty z innymi u\u017cytkownikami. To w\u0142a\u015bnie tam przedsi\u0119biorstwa maj\u0105 szans\u0119 stworzy\u0107 sw\u00f3j wirtualny wizerunek oraz dotrze\u0107 z ofert\u0105 do potencjalnych klient\u00f3w.<\/p>\n\n\n\n<p>W tym kontek\u015bcie kluczowe jest \u015bwiadome wykorzystanie potencja\u0142u, jaki nios\u0105 ze sob\u0105 platformy spo\u0142eczno\u015bciowe. <strong>Wa\u017cne jest zar\u00f3wno<\/strong> <strong>dostosowanie tre\u015bci do specyfiki danej platformy, jak i uczestnictwo w \u017cyciu spo\u0142eczno\u015bci<\/strong> &#8211; reagowanie na komentarze, udzielanie odpowiedzi na pytania czy zach\u0119canie do interakcji z mark\u0105. Tylko wtedy, gdy firma b\u0119dzie obecna na danym portalu nie tylko wirtualnie, ale tak\u017ce &#8220;mentalnie&#8221;, jej wizerunek b\u0119dzie postrzegany jako atrakcyjny i wiarygodny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_internetowy_a_kreacja_wizerunku\"><\/span><strong>Marketing internetowy a kreacja wizerunku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Innym istotnym elementem budowania wizerunku marki w nowych mediach s\u0105 dzia\u0142ania zwi\u0105zane z marketingiem internetowym. W tym przypadku warto zwr\u00f3ci\u0107 uwag\u0119 na takie kwestie jak <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacja strony internetowej<\/a> pod k\u0105tem SEO, skuteczne wykorzystanie reklam online czy Content Marketing (czyli marketing tre\u015bci).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optymalizacja SEO<\/strong> to proces, kt\u00f3ry ma na celu popraw\u0119 widoczno\u015bci strony internetowej w wynikach wyszukiwania Google. Im wy\u017csza jest pozycja strony dla okre\u015blonych fraz kluczowych, tym wi\u0119ksze prawdopodobie\u0144stwo odwiedzenia witryny przez u\u017cytkownik\u00f3w. Witryna dobrze zoptymalizowana pod k\u0105tem SEO to <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\"><span class=\"hs-cta-node hs-cta-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\" id=\"hs-cta-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/fdff14fc-0234-44f4-ac7e-0242f7ab3d28\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/fdff14fc-0234-44f4-ac7e-0242f7ab3d28.png\" alt=\"strona internetowa\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'fdff14fc-0234-44f4-ac7e-0242f7ab3d28', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>, kt\u00f3ra jest \u0142atwa do znalezienia i komunikuje warto\u015bci marki w spos\u00f3b czytelny i przekonuj\u0105cy.<\/li>\n\n\n\n<li><strong>Reklama online<\/strong> (targetowanie reklam) z kolei umo\u017cliwia dotarcie z przekazem marketingowym do bardzo precyzyjnie wybranej grupy odbiorc\u00f3w. Dzi\u0119ki r\u00f3\u017cnym formom reklam, takim jak banery, linki sponsorowane czy reklamy wideo, przedsi\u0119biorstwa mog\u0105 budowa\u0107 \u015bwiadomo\u015b\u0107 swojej marki oraz kszta\u0142towa\u0107 jej wizerunek w oczach u\u017cytkownik\u00f3w Internetu.<\/li>\n\n\n\n<li><strong>Content Marketing<\/strong> natomiast polega na tworzeniu warto\u015bciowych tre\u015bci dedykowanych konkretnej grupie odbiorc\u00f3w. Poprzez publikowanie artyku\u0142\u00f3w, wpis\u00f3w na blogu czy materia\u0142\u00f3w wideo firma mo\u017ce zyska\u0107 miano eksperta w swojej bran\u017cy, co pozytywnie wp\u0142ynie na jej wizerunek oraz zaufanie klient\u00f3w.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ile_kosztuje_budowanie_i_badanie_wizerunku_marki\"><\/span><strong>Ile kosztuje budowanie i badanie wizerunku marki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nale\u017cy pami\u0119ta\u0107, \u017ce warto\u015b\u0107 marki wp\u0142ywa bezpo\u015brednio na sprzeda\u017c produkt\u00f3w lub us\u0142ug. Firmy o silnym wizerunku cz\u0119sto mog\u0105 pozwoli\u0107 sobie na wy\u017csze ceny swoich produkt\u00f3w, co przek\u0142ada si\u0119 na zwi\u0119kszenie obrot\u00f3w. Warto\u015b\u0107 marki cz\u0119sto bywa tak\u017ce wykorzystywana jako \u201eimponderabilia\u201d przy transakcjach fuzji czy przej\u0119\u0107 przedsi\u0119biorstw.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inwestycje_w_opracowanie_profesjonalnej_strategii_brandingowej\"><\/span><strong>Inwestycje w opracowanie profesjonalnej strategii brandingowej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby w pe\u0142ni kontrolowa\u0107 proces budowania wizerunku marki, konieczne jest opracowanie profesjonalnej strategii brandingowej. Strategia ta powinna uwzgl\u0119dnia\u0107 wszystkie aspekty budowania marki, takie jak identyfikacja wizualna, komunikacja z klientami, realizacja dzia\u0142a\u0144 promocyjnych oraz zarz\u0105dzanie opiniami klient\u00f3w.<\/p>\n\n\n\n<p>Koszty zwi\u0105zane z opracowaniem i wdro\u017ceniem brandingowej strategii mog\u0105 by\u0107 trudne do oszacowania, poniewa\u017c r\u00f3\u017cni\u0105 si\u0119 w zale\u017cno\u015bci od wielko\u015bci przedsi\u0119biorstwa, rodzaju rynku oraz cel\u00f3w biznesowych. Warto jednak inwestowa\u0107 w profesjonaln\u0105 pomoc konsultant\u00f3w ds. wizerunku marki, kt\u00f3rzy pomog\u0105 wypracowa\u0107 sp\u00f3jn\u0105 i efektywn\u0105 strategi\u0119.<\/p>\n\n\n\n<p>Koszty zwi\u0105zane z budowaniem wizerunku marki s\u0105 trudne do jednoznacznego oszacowania, poniewa\u017c zale\u017c\u0105 od wielu czynnik\u00f3w. Kluczowe jest jednak \u015bwiadome podejmowanie decyzji inwestycyjnych oraz d\u0142ugofalowe my\u015blenie o wizerunku marki.<\/p>\n\n\n\n<p>Niezale\u017cnie od tego, ile b\u0119dziesz musia\u0142 zainwestowa\u0107 w budowanie wizerunku swojej marki, warto pami\u0119ta\u0107, \u017ce jest to inwestycja warto\u015bciowa i kluczowa dla Twojego sukcesu na rynku.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wizerunek_i_marka_osobista_%E2%80%93_czym_sa\"><\/span><strong>Wizerunek i marka osobista \u2013 czym s\u0105?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wizerunek to zesp\u00f3\u0142 cech charakteryzuj\u0105cych jednostk\u0119 oraz spos\u00f3b jej postrzegania przez otoczenie. Dotyczy to zar\u00f3wno wygl\u0105du zewn\u0119trznego, jak i zachowa\u0144, cech charakteru, kompetencji oraz warto\u015bci. Wizerunek mo\u017ce by\u0107 zar\u00f3wno kreowany przez nas samych, jak i narzucony przez inne osoby czy media.<\/p>\n\n\n\n<p>Kreowanie wizerunku marki osobistej natomiast to \u201eopakowanie\u201d \u2013 <strong>zestaw unikalnych cech, kt\u00f3re wyr\u00f3\u017cniaj\u0105 nas na tle konkurencji<\/strong>, wp\u0142ywaj\u0105 na nasze relacje z innymi lud\u017ami oraz pozwalaj\u0105 na promocj\u0119 naszych us\u0142ug czy produkt\u00f3w. Cho\u0107 marka osobista wydaje si\u0119 by\u0107 skierowana tylko do os\u00f3b zajmuj\u0105cych si\u0119 biznesem, tak naprawd\u0119 ka\u017cdy z nas posiada swoj\u0105 w\u0142asn\u0105 &#8220;mark\u0119&#8221;, kt\u00f3ra wp\u0142ywa na jako\u015b\u0107 naszego \u017cycia.<\/p>\n\n\n\n<p>Jak pokazuj\u0105 badania wizerunku marki, to nie tylko nasze kompetencje i do\u015bwiadczenie, ale tak\u017ce spos\u00f3b komunikacji z innymi lud\u017ami oraz umiej\u0119tno\u015b\u0107 nawi\u0105zywania relacji. Kluczowe znaczenie ma tu konsekwentne przekazywanie jednorodnego wizerunku, zar\u00f3wno w \u015bwiecie realnym, jak i wirtualnym.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zasady_tworzenia_wizerunku_marki_%E2%80%93_podsumowanie\"><\/span><strong>Zasady tworzenia wizerunku marki \u2013 podsumowanie&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak ju\u017c wiesz, kreowanie wizerunku marki jest niezb\u0119dne podczas budowania firmy, jak r\u00f3wnie\u017c w \u017cyciu prywatnym. \u017beby stworzy\u0107 docelowy wizerunek marki potrzeba czasu i wytrwa\u0142o\u015bci. Nie zawsze b\u0119dzie \u0142atwo, ale warto powalczy\u0107 o jak najlepsz\u0105 opini\u0119, by p\u00f3\u017aniej cieszy\u0107 si\u0119 uznaniem w\u015br\u00f3d swoich klient\u00f3w.&nbsp;<\/p><div class=\"umehb69f2afea27403\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.umehb69f2afea27403 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.umehb69f2afea27403 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.umehb69f2afea27403 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.umehb69f2afea27403 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.umehb69f2afea27403 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ffrkj69f2afea27386\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ffrkj69f2afea27386 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ffrkj69f2afea27386 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ffrkj69f2afea27386 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ffrkj69f2afea27386 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ffrkj69f2afea27386 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gauyo69f2afea27300\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gauyo69f2afea27300 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gauyo69f2afea27300 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gauyo69f2afea27300 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gauyo69f2afea27300 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gauyo69f2afea27300 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dlwyn69f2afea2728b\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dlwyn69f2afea2728b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dlwyn69f2afea2728b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dlwyn69f2afea2728b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dlwyn69f2afea2728b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dlwyn69f2afea2728b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vthqq69f2afea27207\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vthqq69f2afea27207 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vthqq69f2afea27207 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vthqq69f2afea27207 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vthqq69f2afea27207 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vthqq69f2afea27207 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zanmx69f2afea27184\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zanmx69f2afea27184 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zanmx69f2afea27184 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zanmx69f2afea27184 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zanmx69f2afea27184 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zanmx69f2afea27184 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jkhup69f2afea270fb\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jkhup69f2afea270fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jkhup69f2afea270fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jkhup69f2afea270fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jkhup69f2afea270fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jkhup69f2afea270fb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"elgbz69f2afea27076\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.elgbz69f2afea27076 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.elgbz69f2afea27076 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.elgbz69f2afea27076 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.elgbz69f2afea27076 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.elgbz69f2afea27076 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rzmii69f2afea26ff3\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rzmii69f2afea26ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rzmii69f2afea26ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rzmii69f2afea26ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rzmii69f2afea26ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rzmii69f2afea26ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ekcwp69f2afea26f64\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ekcwp69f2afea26f64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ekcwp69f2afea26f64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ekcwp69f2afea26f64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ekcwp69f2afea26f64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ekcwp69f2afea26f64 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yqbuf69f2afea26ec0\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8408 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yqbuf69f2afea26ec0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yqbuf69f2afea26ec0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yqbuf69f2afea26ec0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yqbuf69f2afea26ec0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yqbuf69f2afea26ec0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8408&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3.7\\\/5 - (3 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak budowa\u0107 wizerunek marki?&quot;,&quot;width&quot;:&quot;97.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 97.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3.7\/5 - (3 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nie jest tajemnic\u0105, \u017ce w\u015br\u00f3d licznych firm oferuj\u0105cych podobne produkty lub us\u0142ugi, cz\u0119sto to w\u0142a\u015bnie wizerunek marki stanowi kluczowe kryterium wyboru dla konsument\u00f3w. W poni\u017cszym artykule przyjrzymy si\u0119 najwa\u017cniejszym aspektom budowania efektywnego brandingu oraz dowiemy si\u0119, jak kreowa\u0107 pozytywny wizerunek marki, kt\u00f3ry przyci\u0105gnie klient\u00f3w i pozwoli firmie rozwija\u0107 si\u0119. Wizerunek firmy \u2013 co to jest? [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,245,177,99,410,569,378],"class_list":{"0":"post-8408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-blog","9":"tag-ciekawostka","10":"tag-ciekawostki-2","11":"tag-marketing","12":"tag-marketing-w-sieci","14":"tag-strategia-marketingowa","15":"tag-wizerunek","16":"tag-zarzadzanie-firma"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Budowanie wizerunku marki \u2013 poradnik - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz zadba\u0107 o dobry wizerunek swojej firmy? Sprawd\u017a, o czym warto pami\u0119ta\u0107 i co mo\u017cesz zyska\u0107 dzi\u0119ki niemu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budowanie wizerunku marki \u2013 poradnik\" \/>\n<meta property=\"og:description\" content=\"Chcesz zadba\u0107 o dobry wizerunek swojej firmy? Sprawd\u017a, o czym warto pami\u0119ta\u0107 i co mo\u017cesz zyska\u0107 dzi\u0119ki niemu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-08T10:26:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:29:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-44.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WeNet Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeNet Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Budowanie wizerunku marki \u2013 poradnik - WeNet","description":"Chcesz zadba\u0107 o dobry wizerunek swojej firmy? Sprawd\u017a, o czym warto pami\u0119ta\u0107 i co mo\u017cesz zyska\u0107 dzi\u0119ki niemu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/","og_locale":"pl_PL","og_type":"article","og_title":"Budowanie wizerunku marki \u2013 poradnik","og_description":"Chcesz zadba\u0107 o dobry wizerunek swojej firmy? Sprawd\u017a, o czym warto pami\u0119ta\u0107 i co mo\u017cesz zyska\u0107 dzi\u0119ki niemu.","og_url":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-08-08T10:26:21+00:00","article_modified_time":"2023-08-30T14:29:26+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-44.png","type":"image\/png"}],"author":"WeNet Group","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"WeNet Group","Szacowany czas czytania":"9 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/"},"author":{"name":"WeNet Group","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888"},"headline":"Jak budowa\u0107 wizerunek marki?","datePublished":"2023-08-08T10:26:21+00:00","dateModified":"2023-08-30T14:29:26+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/"},"wordCount":1584,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-44.png","keywords":["blog","ciekawostka","ciekawostki","marketing","marketing w sieci","Marketing zintegrowany","strategia marketingowa","wizerunek","zarz\u0105dzanie firm\u0105"],"articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/","url":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/","name":"Budowanie wizerunku marki \u2013 poradnik","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-44.png","datePublished":"2023-08-08T10:26:21+00:00","dateModified":"2023-08-30T14:29:26+00:00","description":"Chcesz zadba\u0107 o dobry wizerunek swojej firmy? Sprawd\u017a, o czym warto pami\u0119ta\u0107 i co mo\u017cesz zyska\u0107 dzi\u0119ki niemu.","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-44.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-44.png","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/jak-budowac-wizerunek-marki\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Jak budowa\u0107 wizerunek marki?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888","name":"WeNet Group","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"WeNet Group"},"description":"Tw\u00f3j Doradca Internetowy","sameAs":["https:\/\/wenet.pl\/"],"url":"https:\/\/wenet.pl\/blog\/author\/wenet-group\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-44.png","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2bC","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101035"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=8408"}],"version-history":[{"count":2,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8408\/revisions"}],"predecessor-version":[{"id":8601,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/8408\/revisions\/8601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/8409"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=8408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=8408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=8408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}