{"id":8443,"date":"2023-08-09T15:24:53","date_gmt":"2023-08-09T13:24:53","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8443"},"modified":"2023-08-30T16:30:53","modified_gmt":"2023-08-30T14:30:53","slug":"co-to-jest-lead-nurturing","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/co-to-jest-lead-nurturing\/","title":{"rendered":"Co to jest lead nurturing?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/lead-nurturing-min.jpg\" alt=\"lead nurturing co to\" class=\"wp-image-8589 colorbox-8443 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/lead-nurturing-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/lead-nurturing-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/lead-nurturing-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/lead-nurturing-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/lead-nurturing-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/lead-nurturing-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/lead-nurturing-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Zastanawiasz si\u0119, jak skutecznie zdobywa\u0107 klient\u00f3w i budowa\u0107 z nimi trwa\u0142e relacje? Co robi\u0107, by zwi\u0119ksza\u0107 sprzeda\u017c? Mo\u017cesz to zrobi\u0107 poprzez lead nurturing. Sprawd\u017a, co musisz wiedzie\u0107 o tym procesie. Dowiedz si\u0119, jak klasyfikowa\u0107 swoich odbiorc\u00f3w i w jaki spos\u00f3b si\u0119 z nimi komunikowa\u0107, aby przekona\u0107 ich do zakupu. Stw\u00f3rz sp\u00f3jn\u0105 strategi\u0119 i prowad\u017a odpowiednie dzia\u0142ania na poszczeg\u00f3lnych etapach lejka sprzeda\u017cowego.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-lead-nurturing\/#Lead_nurturing_%E2%80%93_czym_jest\" >Lead nurturing \u2013 czym jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-lead-nurturing\/#Lead_generation_i_lead_nurturing_%E2%80%93_co_musisz_wiedziec\" >Lead generation i lead nurturing \u2013 co musisz wiedzie\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-lead-nurturing\/#Zimne_cieple_gorace_czyli_jakie_sa_rodzaje_leadow\" >Zimne, ciep\u0142e, gor\u0105ce, czyli jakie s\u0105 rodzaje lead\u00f3w?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-lead-nurturing\/#Jak_pozyskiwac_leady\" >Jak pozyskiwa\u0107 leady?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-lead-nurturing\/#Lead_scoring_czyli_kwalifikacja_leadow\" >Lead scoring, czyli kwalifikacja lead\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-lead-nurturing\/#Lejek_zakupowy_a_lead_nurturing\" >Lejek zakupowy a lead nurturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-lead-nurturing\/#Skuteczny_lead_nurturing_%E2%80%93_podsumowanie\" >Skuteczny lead nurturing \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_nurturing_%E2%80%93_czym_jest\"><\/span><strong>Lead nurturing \u2013 czym jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lead nurturing to proces d\u0142ugotrwa\u0142ej komunikacji i budowania relacji z potencjalnymi klientami, kt\u00f3rzy nie s\u0105 jeszcze gotowi do zakupu. Celem jest zwi\u0119kszenie szans na skuteczn\u0105 sprzeda\u017c w przysz\u0142o\u015bci poprzez ci\u0105g\u0142e <strong>dostarczanie warto\u015bciowych, spersonalizowanych tre\u015bci<\/strong>, kt\u00f3re pomagaj\u0105 budowa\u0107 zaufanie i zainteresowanie odbiorcy. Takimi tre\u015bciami mog\u0105 by\u0107 przyk\u0142adowo ciekawe artyku\u0142y, e-booki, newslettery, poradniki bran\u017cowe itd. Dzi\u0119ki takim materia\u0142om odbiorcy\/potencjalni klienci poznaj\u0105 oferowane przez firm\u0119 produkty lub us\u0142ugi, a jednocze\u015bnie zdobywaj\u0105 cenn\u0105 wiedz\u0119 oraz dowiaduj\u0105 si\u0119, jak rozwi\u0105za\u0107 swoje problemy.<\/p>\n\n\n\n<p>Znasz ju\u017c definicj\u0119 lead nurturingu. Czas teraz przej\u015b\u0107 do bardziej szczeg\u00f3\u0142owych informacji na temat tego procesu. W dalszej cz\u0119\u015bci artyku\u0142u poznasz skuteczne taktyki i dowiesz si\u0119, jak wykorzysta\u0107 lead nurturing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_generation_i_lead_nurturing_%E2%80%93_co_musisz_wiedziec\"><\/span><strong>Lead generation i lead nurturing \u2013 co musisz wiedzie\u0107?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lead generation to pozyskiwanie danych kontaktowych potencjalnych klient\u00f3w (imi\u0119 i nazwisko, numer telefonu, adres e-mail itd.). Odbywa si\u0119 on za pomoc\u0105 szeregu narz\u0119dzi, technologii, system\u00f3w i technik marketingowych. Generowanie lead\u00f3w to jednak dopiero pocz\u0105tek drogi do skorzystania z oferty i sfinalizowania transakcji. Dalej jest w\u0142a\u015bnie lead nurturing.<\/p>\n\n\n\n<p>Dobry lead nurturing to zbi\u00f3r taktyk, kt\u00f3re maj\u0105 na celu zaanga\u017cowanie potencjalnych klient\u00f3w poprzez dostarczanie im wa\u017cnych informacji na ka\u017cdym etapie lejka sprzeda\u017cowego (\u015bcie\u017cki zakupowej leada).<\/p>\n\n\n\n<p>Wa\u017cnym aspektem lead nurturingu jest personalizacja tre\u015bci i dzia\u0142a\u0144. Nale\u017cy pami\u0119ta\u0107, \u017ce ka\u017cdy potencjalny klient jest inny i ma swoje indywidualne potrzeby. Dlatego <strong>wa\u017cne jest, aby wysy\u0142a\u0107 klientowi tre\u015bci dostosowane do jego preferencji oraz etapu \u015bcie\u017cki zakupowej, w jakim si\u0119 znajduje<\/strong>.<\/p>\n\n\n\n<p>Jednym z narz\u0119dzi, kt\u00f3re pomaga w prowadzeniu procesu lead nurturingu jest marketing automation (automatyzacja marketingu). Pozwala on na automatyzacj\u0119 wielu dzia\u0142a\u0144, takich jak wysy\u0142anie newsletter\u00f3w, kampanii mailingowych czy tworzenie specjalnych Landing Page\u2019y.<\/p>\n\n\n\n<p>Warto te\u017c wspomnie\u0107, \u017ce dzia\u0142ania w lead nurturingu powinny by\u0107 przemy\u015blane i dobrze dopasowane. Lead nurturing wymaga wi\u0119c wiedzy i umiej\u0119tno\u015bci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zimne_cieple_gorace_czyli_jakie_sa_rodzaje_leadow\"><\/span><strong>Zimne, ciep\u0142e, gor\u0105ce, czyli jakie s\u0105 rodzaje lead\u00f3w?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Istotna jest kwalifikacja lead\u00f3w, czyli ich podzia\u0142 ze wzgl\u0119du na stopie\u0144 zainteresowania ofert\u0105. Jakie rodzaje lead\u00f3w sprzeda\u017cowych wyr\u00f3\u017cniamy? Zimne, ciep\u0142e i gor\u0105ce. Czym si\u0119 charakteryzuj\u0105?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/wenet.pl\/blog\/generowanie-leadow-sprzedazowych-10-praktycznych-porad\/\">Leady<\/a> zimne<\/strong> \u2013 osoby, kt\u00f3re wykona\u0142y jakie\u015b konkretne dzia\u0142anie (przyk\u0142adowo pobra\u0142y e-booka), jednak jeszcze nie wyrazi\u0142y zainteresowania ofert\u0105 i gotowo\u015bci do zakupu.<\/li>\n\n\n\n<li><strong>Ciep\u0142e leady<\/strong> \u2013 osoby, kt\u00f3re wykaza\u0142y wst\u0119pne zainteresowanie produktem\/us\u0142ug\u0105, np. zapisa\u0142y si\u0119 do newslettera, otwieraj\u0105 e-maile i zadaj\u0105 pytania.<\/li>\n\n\n\n<li><strong>Leady gor\u0105ce<\/strong> \u2013 osoby zainteresowane ofert\u0105. Podejmuj\u0105 dzia\u0142ania, aby pozna\u0107 szczeg\u00f3\u0142y, np. wype\u0142niaj\u0105 <a href=\"https:\/\/wenet.pl\/blog\/ratunku-moj-formularz-dziala-czyli-5-parametr-funkcji-mail\/\">formularz kontaktowy<\/a> na stronie internetowej, \u017ceby zapyta\u0107 o ofert\u0119 i cennik. Zwykle kontakt z tak\u0105 osob\u0105 ko\u0144czy si\u0119 sfinalizowaniem sprzeda\u017cy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_pozyskiwac_leady\"><\/span><strong>Jak pozyskiwa\u0107 leady?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Proces generowania lead\u00f3w wymaga dobrej strategii, regularnej pracy i cierpliwo\u015bci. Wszystko zaczyna si\u0119 od okre\u015blenia <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a>. Trzeba wiedzie\u0107, kto jest naszym potencjalnym klientem, co go interesuje i jakie problemy chce rozwi\u0105za\u0107. Dzi\u0119ki temu mo\u017cna skutecznie dotrze\u0107 do tej grupy za pomoc\u0105 r\u00f3\u017cnych kana\u0142\u00f3w marketingowych.<\/p>\n\n\n\n<p><strong>Kluczow\u0105 rol\u0119 w procesie lead generation oraz dalszego prowadzenia dzia\u0142a\u0144 lead nurturingowych odgrywa content marketing<\/strong>. To strategia polegaj\u0105ca na publikowaniu warto\u015bciowych tre\u015bci dla naszej grupy docelowej. Mog\u0105 to by\u0107 artyku\u0142y na blogu, poradniki, infografiki czy filmy instrukta\u017cowe. Wa\u017cne, \u017ceby by\u0142y one przemy\u015blane. Dostarczaj warto\u015bciowe tre\u015bci swoim odbiorcom. Dzi\u0119ki temu zbudujesz zaufanie do swojej marki i przyci\u0105gniesz uwag\u0119 potencjalnych klient\u00f3w.<\/p>\n\n\n\n<p>Kolejnym sposobem na pozyskiwanie warto\u015bciowych lead\u00f3w jest wykorzystanie Social Medi\u00f3w. Dzi\u0119ki obecno\u015bci na platformach spo\u0142eczno\u015bciowych mo\u017cna dotrze\u0107 do potencjalnych klient\u00f3w i budowa\u0107 z nimi relacje. Wa\u017cne, \u017ceby prowadzi\u0107 regularn\u0105 aktywno\u015b\u0107 na wybranych kana\u0142ach, publikowa\u0107 warto\u015bciowe tre\u015bci oraz anga\u017cowa\u0107 si\u0119 w dyskusje z u\u017cytkownikami.<\/p>\n\n\n\n<p>Nie mo\u017cna te\u017c zapomina\u0107 o pozyskiwaniu lead\u00f3w poprzez reklamy online. Najpopularniejszymi formami s\u0105 reklamy <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-dc00308c-deee-4184-9779-6a90e45df7a8\"><span class=\"hs-cta-node hs-cta-dc00308c-deee-4184-9779-6a90e45df7a8\" id=\"hs-cta-dc00308c-deee-4184-9779-6a90e45df7a8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/dc00308c-deee-4184-9779-6a90e45df7a8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-dc00308c-deee-4184-9779-6a90e45df7a8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/dc00308c-deee-4184-9779-6a90e45df7a8.png\" alt=\"Google Ads\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'dc00308c-deee-4184-9779-6a90e45df7a8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> oraz Facebook Ads. Dzi\u0119ki nim mo\u017cna dotrze\u0107 do potencjalnych klient\u00f3w w momencie, gdy szukaj\u0105 oni produkt\u00f3w lub us\u0142ug, kt\u00f3re oferujemy. Warto jednak pami\u0119ta\u0107, \u017ce skuteczno\u015b\u0107 reklam zale\u017cy od jako\u015bci kampanii i precyzyjnego targetowania.<\/p>\n\n\n\n<p>Pami\u0119taj te\u017c, aby <strong>u\u017cywa\u0107 dobrego CTA (call to action) i zach\u0119ca\u0107 do podj\u0119cia dzia\u0142ania<\/strong>. Kieruj na Landing Page i zach\u0119caj do wype\u0142nienia formularza.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_scoring_czyli_kwalifikacja_leadow\"><\/span><strong>Lead scoring, czyli kwalifikacja lead\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lead scoring to precyzyjna metoda kwalifikacji lead\u00f3w, kt\u00f3ra polega na przyznawaniu punkt\u00f3w potencjalnym klientom. Punkty (np. od 1 do 10) s\u0105 przyznawane na podstawie r\u00f3\u017cnych kryteri\u00f3w np. behawioralnych czy demograficznych. Ocenia\u0107 mo\u017cna te\u017c przyk\u0142adowo reakcj\u0119 na dzia\u0142ania reklamowe czy zaanga\u017cowanie w mediach spo\u0142eczno\u015bciowych.<\/p>\n\n\n\n<p>Stosuj wi\u0119c lead scoring i stwierdzaj, kt\u00f3re kontakty mog\u0105 sta\u0107 si\u0119 Twoimi nowymi klientami i z kim warto si\u0119 na danym etapie skontaktowa\u0107.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><span class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lejek_zakupowy_a_lead_nurturing\"><\/span><strong>Lejek zakupowy a lead nurturing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lejek zakupowy okre\u015bla drog\u0119\/podr\u00f3\u017c, kt\u00f3r\u0105 odbywa dany klient od chwili pierwszego kontaktu z firm\u0105 i poznania produktu a\u017c do dokonania zakupu i zostania lojalnym klientem. Ca\u0142y proces zakupowy sk\u0142ada si\u0119 z kilku etap\u00f3w. Jak wygl\u0105da \u015bcie\u017cka zakupowa leada?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u015awiadomo\u015b\u0107<\/strong> \u2013 pierwszy kontakt z odbiorc\u0105. Osoba dowiaduje si\u0119 o istnieniu firmy i jej produkt\u00f3w lub us\u0142ug. Na tym etapie wa\u017cne jest pozyskanie uwagi potencjalnego klienta poprzez odpowiedni\u0105 reklam\u0119 czy content marketing (artyku\u0142y, wpisy na blogu, poradniki, e-booki, materia\u0142 wideo, posty w Social Mediach czy infografiki).<\/li>\n\n\n\n<li><strong>Zainteresowanie<\/strong> \u2013 potencjalny klient zaczyna interesowa\u0107 si\u0119 oferowanymi przez firm\u0119 produktami lub us\u0142ugami. Wa\u017cne jest tutaj przekazanie zalet i warto\u015bci oferty, wyr\u00f3\u017cnik\u00f3w i korzy\u015bci oraz przyci\u0105gni\u0119cie uwagi na tyle mocno, aby klient by\u0142 gotowy na dalsze dzia\u0142ania.<\/li>\n\n\n\n<li><strong>Rozwa\u017canie <\/strong>\u2013 klient rozwa\u017ca decyzj\u0119 o skorzystaniu z oferty firmy lub dalszym poszukiwaniu. Tutaj wa\u017cny jest dobry kontakt \u2013 przekazywanie informacji potencjalnemu klientowi na temat produkt\u00f3w i us\u0142ug oraz udzielanie odpowiedzi na pytania i w\u0105tpliwo\u015bci.<\/li>\n\n\n\n<li><strong>Decyzja<\/strong> \u2013 klient podejmuje ostateczn\u0105 decyzj\u0119 o zakupie. Tutaj pomocne mog\u0105 by\u0107 np. pozytywne opinie innych klient\u00f3w czy case studies. Zach\u0119t\u0105 do dokonania transakcji s\u0105 te\u017c darmowe konsultacje, wersje pr\u00f3bne produkt\u00f3w czy promocje specjalne.<\/li>\n\n\n\n<li><strong>Zakup<\/strong> \u2013 etap, na kt\u00f3rym nast\u0119puje finalizacja transakcji.<\/li>\n\n\n\n<li><strong>Budowanie lojalno\u015bci<\/strong> (utrzymanie kontaktu) \u2013 etap, na kt\u00f3rym firma powinna dba\u0107 o swoich obecnych klient\u00f3w i zach\u0119ca\u0107 do ponownego skorzystania z oferty. Wa\u017cna jest tu wzorowa obs\u0142uga klienta, informowanie o ofertach specjalnych i rabatach, dostarczanie materia\u0142\u00f3w edukacyjnych, kt\u00f3re pomog\u0105 jak najlepiej czerpa\u0107 korzy\u015bci z zakupionego produktu itd.<\/li>\n<\/ul>\n\n\n\n<p>Dzi\u0119ki lejkowi mo\u017cna \u015bledzi\u0107 post\u0119py klient\u00f3w w procesie zakupowym i dostosowywa\u0107 dzia\u0142ania marketingowe do ich potrzeb i oczekiwa\u0144. Prowadz\u0105c komunikacj\u0119 ze swoimi potencjalnymi klientami, zwracaj zatem uwag\u0119, na jakim etapie procesu zakupowego si\u0119 znajduj\u0105 i prawid\u0142owo dobieraj swoje przekazy\/komunikaty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skuteczny_lead_nurturing_%E2%80%93_podsumowanie\"><\/span><strong>Skuteczny lead nurturing \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jaka jest taktyka lead nurturing?<strong> <\/strong>Jak ogrzewa\u0107 leady i zdobywa\u0107 klient\u00f3w? Ot\u00f3\u017c pomagaj\u0105 w tym r\u00f3\u017cne narz\u0119dzia, kana\u0142y i strategie. Najpopularniejsze z nich to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">e-mail marketing<\/a> i spersonalizowane newslettery,<\/li>\n\n\n\n<li>media spo\u0142eczno\u015bciowe,<\/li>\n\n\n\n<li>kampanie reklamowe w Google Ads,<\/li>\n\n\n\n<li>content marketing, czyli inaczej marketing tre\u015bci (firmowy blog, e-booki, raporty, webinary itd.).<\/li>\n<\/ul>\n\n\n\n<p>Lead nurturing pozwala osi\u0105ga\u0107 sukcesy sprzeda\u017cowe. Jest to co prawda d\u0142ugotrwa\u0142y proces wymagaj\u0105cy po\u015bwi\u0119cenia czasu i uwagi, jednak\u017ce efektywnie prowadzony mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci dla firmy, takich jak wi\u0119ksza liczba skutecznych sprzeda\u017cy, poznanie zainteresowa\u0144 i zachowa\u0144 swojej grupy docelowej i zwi\u0119kszenie lojalno\u015bci klient\u00f3w. Inwestycja w lead nurturing si\u0119 wi\u0119c op\u0142aca.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> <br><br>\n\n\n\n<p>Chcesz zdobywa\u0107 wi\u0119cej klient\u00f3w i zwi\u0119ksza\u0107 sprzeda\u017c? Mo\u017cesz skorzysta\u0107 z us\u0142ug doradc\u00f3w internetowych WeNet, kt\u00f3rzy pomagaj\u0105 ma\u0142ym i \u015brednim przedsi\u0119biorstwom rozwija\u0107 si\u0119 w \u015bwiecie online. Specjali\u015bci wykorzystuj\u0105 efektywne narz\u0119dzia i sposoby promocji. Opracowuj\u0105 szczeg\u00f3\u0142ow\u0105 strategi\u0119 dzia\u0142ania i rzetelnie j\u0105 realizuj\u0105. Co mog\u0105 zrobi\u0107 dla Ciebie eksperci? Sprawd\u017a na wenet.pl.<\/p><div class=\"wdseu69f2b99b02954\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wdseu69f2b99b02954 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wdseu69f2b99b02954 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wdseu69f2b99b02954 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wdseu69f2b99b02954 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wdseu69f2b99b02954 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dgibo69f2b99b02896\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dgibo69f2b99b02896 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dgibo69f2b99b02896 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dgibo69f2b99b02896 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dgibo69f2b99b02896 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dgibo69f2b99b02896 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ypkkr69f2b99b016d3\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ypkkr69f2b99b016d3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ypkkr69f2b99b016d3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ypkkr69f2b99b016d3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ypkkr69f2b99b016d3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ypkkr69f2b99b016d3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qonod69f2b99b01656\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qonod69f2b99b01656 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qonod69f2b99b01656 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qonod69f2b99b01656 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qonod69f2b99b01656 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qonod69f2b99b01656 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vrilw69f2b99b015d4\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vrilw69f2b99b015d4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vrilw69f2b99b015d4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vrilw69f2b99b015d4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vrilw69f2b99b015d4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vrilw69f2b99b015d4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gpyme69f2b99b01553\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gpyme69f2b99b01553 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gpyme69f2b99b01553 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gpyme69f2b99b01553 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gpyme69f2b99b01553 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gpyme69f2b99b01553 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lcylt69f2b99b014bd\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lcylt69f2b99b014bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lcylt69f2b99b014bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lcylt69f2b99b014bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lcylt69f2b99b014bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lcylt69f2b99b014bd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iizxg69f2b99b00ad2\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8443 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nbesv69f2b99b00749 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nbesv69f2b99b00749 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nbesv69f2b99b00749 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nbesv69f2b99b00749 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nbesv69f2b99b00749 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8443&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Co to jest lead nurturing?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zastanawiasz si\u0119, jak skutecznie zdobywa\u0107 klient\u00f3w i budowa\u0107 z nimi trwa\u0142e relacje? Co robi\u0107, by zwi\u0119ksza\u0107 sprzeda\u017c? Mo\u017cesz to zrobi\u0107 poprzez lead nurturing. Sprawd\u017a, co musisz wiedzie\u0107 o tym procesie. Dowiedz si\u0119, jak klasyfikowa\u0107 swoich odbiorc\u00f3w i w jaki spos\u00f3b si\u0119 z nimi komunikowa\u0107, aby przekona\u0107 ich do zakupu. Stw\u00f3rz sp\u00f3jn\u0105 strategi\u0119 i prowad\u017a odpowiednie [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,143,565,485,410,378],"class_list":["post-8443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-e-commerce","tag-klient","tag-lead","tag-strategia-marketingowa","tag-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead nurturing \u2013 co to jest? 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