{"id":8460,"date":"2023-08-09T16:06:46","date_gmt":"2023-08-09T14:06:46","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=8460"},"modified":"2023-08-30T16:31:25","modified_gmt":"2023-08-30T14:31:25","slug":"jak-opracowac-identyfikacje-wizualna-marki","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-opracowac-identyfikacje-wizualna-marki\/","title":{"rendered":"Jak opracowa\u0107 identyfikacj\u0119 wizualn\u0105 marki?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/identyfikacja-wizualna-marki-min.jpg\" alt=\"identyfikacja wizualna marki co to\" class=\"wp-image-8580 colorbox-8460 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/identyfikacja-wizualna-marki-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/identyfikacja-wizualna-marki-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/identyfikacja-wizualna-marki-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/identyfikacja-wizualna-marki-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/identyfikacja-wizualna-marki-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/identyfikacja-wizualna-marki-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/identyfikacja-wizualna-marki-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Identyfikacja wizualna to nieodzowny element budowania wizerunku firmy. Podstawowymi jej elementami jest logo, kolorystyka i typografia, ale nie tylko. Zastanawiasz si\u0119, jak stworzy\u0107 sp\u00f3jn\u0105 i rozpoznawaln\u0105 mark\u0119? Pami\u0119taj, \u017ce proces ten wymaga wiedzy i do\u015bwiadczenia. Nale\u017cy opracowa\u0107 dok\u0142adn\u0105 strategi\u0119. Przeczytaj artyku\u0142 i sprawd\u017a praktyczne porady, kt\u00f3re pomog\u0105 Ci stworzy\u0107 identyfikacj\u0119 wizualn\u0105 Twojej marki.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-opracowac-identyfikacje-wizualna-marki\/#Co_to_jest_identyfikacja_wizualna\" >Co to jest identyfikacja wizualna?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-opracowac-identyfikacje-wizualna-marki\/#Co_sklada_sie_na_identyfikacje_wizualna_marki\" >Co sk\u0142ada si\u0119 na identyfikacj\u0119 wizualn\u0105 marki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-opracowac-identyfikacje-wizualna-marki\/#Jaka_powinna_byc_dobra_identyfikacja_wizualna\" >Jaka powinna by\u0107 dobra identyfikacja wizualna?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-opracowac-identyfikacje-wizualna-marki\/#Identyfikacja_wizualna_firmy_w_Internecie_%E2%80%93_jak_ja_stworzyc\" >Identyfikacja wizualna firmy w Internecie \u2013 jak j\u0105 stworzy\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-opracowac-identyfikacje-wizualna-marki\/#Komu_zlecic_stworzenie_identyfikacji_wizualnej_marki\" >Komu zleci\u0107 stworzenie identyfikacji wizualnej marki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-opracowac-identyfikacje-wizualna-marki\/#Jak_opracowac_identyfikacje_wizualna_marki_w_Internecie_%E2%80%93_podsumowanie\" >Jak opracowa\u0107 identyfikacj\u0119 wizualn\u0105 marki w Internecie \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_identyfikacja_wizualna\"><\/span><strong>Co to jest identyfikacja wizualna?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Identyfikacja wizualna (visual identity) to jeden z kluczowych element\u00f3w, kt\u00f3re odpowiadaj\u0105 za kreowanie wizerunku firmy. Polega ona na stworzeniu sp\u00f3jnej i przejrzystej koncepcji graficznej, kt\u00f3ra b\u0119dzie reprezentowa\u0107 warto\u015bci i cele przedsi\u0119biorstwa.<\/p>\n\n\n\n<p>Jakie s\u0105 funkcje identyfikacji wizualnej? Po co firmie identyfikacja wizualna? Ot\u00f3\u017c jest ona niezwykle wa\u017cna dla ka\u017cdego przedsi\u0119biorstwa, poniewa\u017c pozwala ona na budowanie \u015bwiadomo\u015bci i zwi\u0119kszenie rozpoznawalno\u015bci. Dzi\u0119ki sp\u00f3jnemu wizerunkowi firmy klienci b\u0119d\u0105 mieli do niej wi\u0119ksze zaufanie oraz \u0142atwiejszy dost\u0119p do informacji o marce i \u0142atwiej b\u0119d\u0105 j\u0105 zapami\u0119tywali. Dlatego opracowanie sp\u00f3jnej identyfikacji marki jest tak wa\u017cne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_sklada_sie_na_identyfikacje_wizualna_marki\"><\/span><strong>Co sk\u0142ada si\u0119 na identyfikacj\u0119 wizualn\u0105 marki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W sk\u0142ad identyfikacji wizualnej wchodzi wiele element\u00f3w, takich jak logo firmy, kolorystyka, typografia, kompozycja i inne graficzne detale. Ka\u017cdy z tych element\u00f3w ma swoje znaczenie i wp\u0142ywa na odbi\u00f3r marki przez klient\u00f3w.<\/p>\n\n\n\n<p>&nbsp;Logo jest najwa\u017cniejszym sk\u0142adnikiem identyfikacji wizualnej i powinno by\u0107 przemy\u015blane pod ka\u017cdym wzgl\u0119dem. Kolorystyka r\u00f3wnie\u017c ma du\u017ce znaczenie, poniewa\u017c r\u00f3\u017cne kolory kojarz\u0105 si\u0119 z r\u00f3\u017cnymi emocjami i warto\u015bciami. Dobrze dobrane barwy mog\u0105 oddzia\u0142ywa\u0107 na pod\u015bwiadomo\u015b\u0107 klient\u00f3w i budowa\u0107 pozytywny wizerunek marki.<\/p>\n\n\n\n<p>Wa\u017cnym elementem identyfikacji wizualnej firmy jest r\u00f3wnie\u017c <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\"><span class=\"hs-cta-node hs-cta-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\" id=\"hs-cta-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/fdff14fc-0234-44f4-ac7e-0242f7ab3d28\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/fdff14fc-0234-44f4-ac7e-0242f7ab3d28.png\" alt=\"strona internetowa\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'fdff14fc-0234-44f4-ac7e-0242f7ab3d28', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> oraz materia\u0142y reklamowe, takie jak ulotki czy banery. <strong>Wszystkie te komponenty powinny by\u0107 ze sob\u0105 sp\u00f3jne<\/strong> pod wzgl\u0119dem wizualnym, aby klienci od razu kojarzyli je z dan\u0105 mark\u0105.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, na identyfikacj\u0119 wizualn\u0105 marki w Internecie sk\u0142ada si\u0119 wi\u0119c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>logo firmy,<\/li>\n\n\n\n<li>kolorystyka marki,<\/li>\n\n\n\n<li>typografia (typ font\u00f3w, kr\u00f3j pisma, interlinia, wielko\u015bci tekstu, proporcje mi\u0119dzy poszczeg\u00f3lnymi elementami itd.),<\/li>\n\n\n\n<li>wygl\u0105d strony internetowej,<\/li>\n\n\n\n<li>profile marki w mediach spo\u0142eczno\u015bciowych,<\/li>\n\n\n\n<li>design reklam online,<\/li>\n\n\n\n<li>stopki mailowe pracownik\u00f3w,<\/li>\n\n\n\n<li>wygl\u0105d prezentacji i oferty sprzeda\u017cowych wysy\u0142anych do klienta,<\/li>\n\n\n\n<li>wszystkie komunikaty firmy w Internecie (artyku\u0142y, wypowiedzi specjalist\u00f3w, has\u0142a, slogany itd.),<\/li>\n\n\n\n<li>materia\u0142y reklamowe, takie jak ulotki czy banery,<\/li>\n\n\n\n<li>wizyt\u00f3wki firmy,<\/li>\n\n\n\n<li>zdj\u0119cia, grafiki i infografiki, kt\u00f3rymi pos\u0142uguje si\u0119 firma,<\/li>\n\n\n\n<li>opakowania produkt\u00f3w itd.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-941725f0-680b-4a96-8b20-8d683fb18381\"><span class=\"hs-cta-node hs-cta-941725f0-680b-4a96-8b20-8d683fb18381\" id=\"hs-cta-941725f0-680b-4a96-8b20-8d683fb18381\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/941725f0-680b-4a96-8b20-8d683fb18381\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-941725f0-680b-4a96-8b20-8d683fb18381\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/941725f0-680b-4a96-8b20-8d683fb18381.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '941725f0-680b-4a96-8b20-8d683fb18381', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_powinna_byc_dobra_identyfikacja_wizualna\"><\/span><strong>Jaka powinna by\u0107 dobra identyfikacja wizualna?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Identyfikacja wizualna to kluczowy element budowania marki. Wp\u0142ywa na pozytywny odbi\u00f3r firmy przez klient\u00f3w oraz buduje jej rozpoznawalno\u015b\u0107 na rynku. Jakie s\u0105 cechy dobrej identyfikacji wizualnej? Ot\u00f3\u017c powinna ona by\u0107 przede wszystkim:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sp\u00f3jna i konsekwentna \u2013 wszystkie elementy wizualne, kt\u00f3re sk\u0142adaj\u0105 si\u0119 na identyfikacj\u0119 wizualn\u0105, powinny by\u0107 ze sob\u0105 sp\u00f3jne i do siebie pasowa\u0107 (m.in. pod k\u0105tem kolorystyki i stylu),<\/li>\n\n\n\n<li>oparta na dok\u0142adnej analizie marki \u2013 jej ofercie, asortymentu, warto\u015bciach, za\u0142o\u017ceniach i misji,<\/li>\n\n\n\n<li>dopasowana do <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a>,<\/li>\n\n\n\n<li>oryginalna \u2013 powinna wyr\u00f3\u017cnia\u0107 si\u0119 na tle konkurencji,<\/li>\n\n\n\n<li>prosta \u2013 \u0142atwa w odbiorze i szybko zapadaj\u0105ca w pami\u0119\u0107,<\/li>\n\n\n\n<li>atrakcyjna dla oka \u2013 ma podoba\u0107 si\u0119 odbiorcom oferty.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identyfikacja_wizualna_firmy_w_Internecie_%E2%80%93_jak_ja_stworzyc\"><\/span><strong>Identyfikacja wizualna firmy w Internecie \u2013 jak j\u0105 stworzy\u0107?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przy tworzeniu identyfikacji wizualnej konieczne jest zaplanowanie jej w spos\u00f3b strategiczny. Najpierw trzeba okre\u015bli\u0107 cele, jakie chce si\u0119 osi\u0105gn\u0105\u0107 poprzez identyfikacj\u0119 wizualn\u0105. <strong>Zastan\u00f3w si\u0119, jaki wizerunek firmy chcesz promowa\u0107, jak ma by\u0107 postrzegana Twoja marka, jakie cele i warto\u015bci wyznaje i z czym powinna kojarzy\u0107 si\u0119 Twoim klientom<\/strong>. Czy chcesz, \u017ceby by\u0142a przyk\u0142adowo kojarzona z elegancj\u0105 i luksusem czy mo\u017ce z nowoczesno\u015bci\u0105? Okre\u015bl motyw przewodni i styl, kt\u00f3ry b\u0119dzie odpowiada\u0142 Twoim celom. Nast\u0119pnie nale\u017cy przej\u015b\u0107 do wyboru element\u00f3w graficznych, kt\u00f3re pozwol\u0105 na osi\u0105gni\u0119cie tych cel\u00f3w.<\/p>\n\n\n\n<p>Bardzo wa\u017cna jest te\u017c znajomo\u015b\u0107 grupy docelowej. Elementy wizualne powinny podoba\u0107 si\u0119 potencjalnym odbiorcom oferty oraz wywo\u0142ywa\u0107 w nich pewne okre\u015blone emocje. Musisz wiedzie\u0107, co chcesz przekaza\u0107 swoim klientom.<\/p>\n\n\n\n<p>Przed przyst\u0105pieniem do projektu logo czy wybierania palety barw warto przeprowadzi\u0107 badanie rynku i sprawdzi\u0107, jakie wzorce panuj\u0105 w Twojej bran\u017cy. Pozwoli to na projektowanie identyfikacji wizualnej dla marki, kt\u00f3ra si\u0119 wyr\u00f3\u017cni i b\u0119dzie dobrze kojarzona przez klient\u00f3w.<\/p>\n\n\n\n<p>Na og\u00f3\u0142 wi\u0119c podczas tworzenia identyfikacji wizualnej warto pami\u0119ta\u0107 o odpowiednim dopasowaniu element\u00f3w graficznych do bran\u017cy, oferty i cel\u00f3w, jakie chce si\u0119 osi\u0105gn\u0105\u0107.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-46adab6d-48fe-4dd1-9553-8336db300f6f\"><span class=\"hs-cta-node hs-cta-46adab6d-48fe-4dd1-9553-8336db300f6f\" id=\"hs-cta-46adab6d-48fe-4dd1-9553-8336db300f6f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/46adab6d-48fe-4dd1-9553-8336db300f6f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-46adab6d-48fe-4dd1-9553-8336db300f6f\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/46adab6d-48fe-4dd1-9553-8336db300f6f.png\"  alt=\"Poka\u017c swoj\u0105 firm\u0119 z dobrej strony jak Robert Korzeniowski &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '46adab6d-48fe-4dd1-9553-8336db300f6f', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Komu_zlecic_stworzenie_identyfikacji_wizualnej_marki\"><\/span><strong>Komu zleci\u0107 stworzenie identyfikacji wizualnej marki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tworzenie identyfikacji wizualnej marki to proces wymagaj\u0105cy odpowiednich umiej\u0119tno\u015bci i do\u015bwiadczenia. Dlatego te\u017c, aby uzyska\u0107 najlepsze efekty, warto zleci\u0107 t\u0119 prac\u0119 specjalistom w tej dziedzinie.<\/p>\n\n\n\n<p>Wa\u017cnym krokiem w poszukiwaniach odpowiedniego wykonawcy jest sprawdzenie jego portfolio oraz referencji. Istotne jest, aby agencja lub freelancer, kt\u00f3remu powierzamy stworzenie identyfikacji wizualnej, posiada\u0142 wiedz\u0119 oraz umiej\u0119tno\u015bci potrzebne do wykreowania sp\u00f3jnego i przyci\u0105gaj\u0105cego uwag\u0119 logo, kolorystyki czy <a href=\"https:\/\/wenet.pl\/blog\/10-ladnych-czcionek-z-polskimi-znakami-na-twoja-strone\/\">czcionek<\/a>.<\/p>\n\n\n\n<p>Kolejnym aspektem jest stosunek ceny do jako\u015bci. Warto dok\u0142adnie przeanalizowa\u0107 oferty i por\u00f3wna\u0107 je z oczekiwaniami co do efektu ko\u0144cowego. Nie zawsze najdro\u017csza oferta oznacza najlepsze rezultaty. Warto pami\u0119ta\u0107 o swoim bud\u017cecie i szuka\u0107 wykonawc\u00f3w, kt\u00f3rzy zaproponuj\u0105 najlepszy stosunek jako\u015bci do ceny.<\/p>\n\n\n\n<p>Nale\u017cy r\u00f3wnie\u017c zwr\u00f3ci\u0107 uwag\u0119 na spos\u00f3b komunikacji z potencjalnym wykonawc\u0105. Wa\u017cne jest, aby <strong>osoba lub firma realizuj\u0105ca projekt identyfikacji wizualnej by\u0142a otwarta na sugestie i uwagi ze strony klienta<\/strong>. Dobry wykonawca powinien umiej\u0119tnie s\u0142ucha\u0107 i wychodzi\u0107 naprzeciw oczekiwaniom klienta, jednocze\u015bnie oferuj\u0105c swoje profesjonalne wskaz\u00f3wki i sugestie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><span class=\"hs-cta-node hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" id=\"hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39.png\"  alt=\"Zam\u00f3w budow\u0119 strony!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6eaba40b-8ba5-4c48-bea7-8cf6135f3b39', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_opracowac_identyfikacje_wizualna_marki_w_Internecie_%E2%80%93_podsumowanie\"><\/span><strong>Jak opracowa\u0107 identyfikacj\u0119 wizualn\u0105 marki w Internecie \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz budowa\u0107 wizerunek swojej marki i rozpoznawalno\u015b\u0107 na rynku? Potrzebujesz identyfikacji wizualnej.<\/p>\n\n\n\n<p>Aby przygotowa\u0107 dobr\u0105 identyfikacj\u0119 wizualn\u0105 marki w Internecie nale\u017cy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zdefiniowa\u0107 cele i warto\u015bci swojej marki,<\/li>\n\n\n\n<li>przeanalizowa\u0107 rynek,<\/li>\n\n\n\n<li>dok\u0142adnie pozna\u0107 grup\u0119 docelow\u0105,<\/li>\n\n\n\n<li>kierowa\u0107 si\u0119 aktualnymi trendami,<\/li>\n\n\n\n<li>bra\u0107 pod uwag\u0119 specyfik\u0119 bran\u017cy,<\/li>\n\n\n\n<li>mie\u0107 do\u015bwiadczenie w zakresie projektowania i tworzenia identyfikacji wizualnej.<\/li>\n<\/ul>\n\n\n\n<p>Pami\u0119taj, \u017ce odpowiednia identyfikacja wizualna to wa\u017cny element budowania wizerunku. Istotne jest, aby wszystkie elementy identyfikacji wizualnej by\u0142y ze sob\u0105 sp\u00f3jne i odpowiada\u0142y celom Twojej marki. Dobry wizerunek firmy mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci biznesowi, dlatego warto zadba\u0107 o to od samego pocz\u0105tku.<\/p><div class=\"cxrbo69f2c71f05002\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cxrbo69f2c71f05002 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cxrbo69f2c71f05002 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cxrbo69f2c71f05002 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cxrbo69f2c71f05002 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cxrbo69f2c71f05002 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"meksi69f2c71f04f89\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sccnn69f2c71f04f10 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sccnn69f2c71f04f10 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sccnn69f2c71f04f10 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sccnn69f2c71f04f10 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sccnn69f2c71f04f10 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mlqek69f2c71f04e90\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mlqek69f2c71f04e90 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mlqek69f2c71f04e90 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mlqek69f2c71f04e90 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mlqek69f2c71f04e90 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mlqek69f2c71f04e90 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cfahf69f2c71f04e10\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cfahf69f2c71f04e10 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cfahf69f2c71f04e10 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cfahf69f2c71f04e10 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cfahf69f2c71f04e10 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cfahf69f2c71f04e10 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bjblr69f2c71f04c13\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bjblr69f2c71f04c13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bjblr69f2c71f04c13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bjblr69f2c71f04c13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bjblr69f2c71f04c13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bjblr69f2c71f04c13 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bqjff69f2c71f04160\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bqjff69f2c71f04160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bqjff69f2c71f04160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bqjff69f2c71f04160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bqjff69f2c71f04160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bqjff69f2c71f04160 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"spqfa69f2c71f040e5\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.spqfa69f2c71f040e5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.spqfa69f2c71f040e5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.spqfa69f2c71f040e5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.spqfa69f2c71f040e5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.spqfa69f2c71f040e5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fyunq69f2c71f04065\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fyunq69f2c71f04065 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fyunq69f2c71f04065 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fyunq69f2c71f04065 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fyunq69f2c71f04065 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fyunq69f2c71f04065 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bgrah69f2c71f03fd7\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bgrah69f2c71f03fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bgrah69f2c71f03fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bgrah69f2c71f03fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bgrah69f2c71f03fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bgrah69f2c71f03fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wqrzj69f2c71f03f46\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-8460 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Identyfikacja wizualna to nieodzowny element budowania wizerunku firmy. Podstawowymi jej elementami jest logo, kolorystyka i typografia, ale nie tylko. Zastanawiasz si\u0119, jak stworzy\u0107 sp\u00f3jn\u0105 i rozpoznawaln\u0105 mark\u0119? Pami\u0119taj, \u017ce proces ten wymaga wiedzy i do\u015bwiadczenia. Nale\u017cy opracowa\u0107 dok\u0142adn\u0105 strategi\u0119. Przeczytaj artyku\u0142 i sprawd\u017a praktyczne porady, kt\u00f3re pomog\u0105 Ci stworzy\u0107 identyfikacj\u0119 wizualn\u0105 Twojej marki. Co to [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,440,350,54,245,410,378],"class_list":["post-8460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-blog","tag-branding","tag-ciekawostka","tag-ciekawostki-2","tag-marketing","tag-strategia-marketingowa","tag-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identyfikacja wizualna firmy w Internecie \u2013 jak j\u0105 stworzy\u0107? - WeNet<\/title>\n<meta name=\"description\" content=\"Identyfikacja wizualna to bardzo wa\u017cny element budowania wizerunku firmy. 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